Posts by AndrewF

Image SEO: alt tag and title tag optimization

Image SEO: alt tag and title tag optimization

  Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves the accessibility of your website. This article explains all about alt tags and title tags and why you should optimize them. Note: the term “alt tag” is a commonly used abbreviation of what’s actually an alt attribute on an img tag. The alt tag of any image on...

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It’s Not Too Late To Localize Your Black Friday SEO Strategy

It’s Not Too Late To Localize Your Black Friday SEO Strategy

Black Friday and Cyber Monday are very important because, for most retailers, Black Friday is one of the biggest revenue generators of the year, but it’s surprising (except perhaps to most SEOs) how many of them neglect the basics. If you fall into that category, you still have a few days to try to turn that lemon into lemonade with some very simple updates to your site. If you search for “black friday sale near me” you will likely see a Local Pack like this: Notice how Google calls out that these sites mention black friday sales, deals, etc. While most retailers likely already have a Black...

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Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will share 5 common site structure mistakes people often make. Make sure to avoid all of these! Don’t know where to start improving your site’s structure? Our brand new site structure training will help you! You can currently get the course for $129! Get the Yoast Site structure training now »Only...

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Ways to improve your link building

With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at the bigger picture to make the greatest impact. There are a variety of link building tactics that don’t require a huge amount of resource or expense, so whether you’re working for an agency or in-house, dust away the cobwebs that are plaguing your...

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How to monitor your competitors’ content marketing efforts

Can I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics and see how they work in a real time or historic context. All the information I need is at my fingertips, and I didn’t have to gather, curate or analyze it myself. Using competitive marketing monitoring is the perfect way to help you to see what your audience (many of whom overlap with those competitors, big or small) are responding to. That then gives insight into their needs. Create your competitive analysis...

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