Posts by AndrewF

Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will share 5 common site structure mistakes people often make. Make sure to avoid all of these! Don’t know where to start improving your site’s structure? Our brand new site structure training will help you! You can currently get the course for $129! Get the Yoast Site structure training now »Only...

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Ways to improve your link building

With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at the bigger picture to make the greatest impact. There are a variety of link building tactics that don’t require a huge amount of resource or expense, so whether you’re working for an agency or in-house, dust away the cobwebs that are plaguing your...

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How to monitor your competitors’ content marketing efforts

Can I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics and see how they work in a real time or historic context. All the information I need is at my fingertips, and I didn’t have to gather, curate or analyze it myself. Using competitive marketing monitoring is the perfect way to help you to see what your audience (many of whom overlap with those competitors, big or small) are responding to. That then gives insight into their needs. Create your competitive analysis...

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Ask Yoast: Creating landing pages for affiliate marketing

Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your site, you’ll get a commission. Especially if your site has many visitors and high credibility, you’ll have a good chance that your audience is willing to follow your recommendations. Still, it’s definitely a good idea to give some thought to how you implement affiliate marketing on your site. For instance, do you write blog posts to promote affiliate...

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