Posts by Greggor

Boost SEO in only 5 Hours

The reason why other websites are ranking higher than you is that they are making a consistent effort to improve their SEO. Even if you’ve been focused on your site’s SEO for months, there are still a few tips and tricks to implement – in less than 5 hours – to increase your chance of higher rankings in SERPs.

Incorporate your competitor’s easiest keywords

In 2008, Google lifted the ban on bidding on competitors’ branded keywords, allowing site owners to bid against competition’s brands – as long as you don’t mention their trademarked name within your ad copy. Bidding on your competitor’s keywords will give your brand traffic that comprises customers specifically looking for a product or service that your brand and your competition offer.

Studies have shown that branded keyword phrases are 5 times more likely to convert visitors into leads; therefore, the chances of retention and conversion are very high.

To ensure success, use your competitor’s weaknesses to inform your ad copy – particularly if it’s something your brand excels at. Be sure to include eye-catching copy while maintaining keywords used by customers to find both brands. Think about it: the potential customer is specifically searching for a competitor of yours, but it will take something unique and eye-catching to potentially draw them away from the brand they already know exists.

Here’s a quick checklist for selecting which keywords to borrow from your competitors:

. Choose the easiest keywords first, i.e. those that are easy to create content for
. Choose keywords similar to your own and that you know convert well
. Choose high volume, low difficulty, high organic click-through rate.
. Optimize the page speed of your mobile site

As the digital world embraces Google’s mobile-first index, we also continue to move towards a mobile-first consumer marketplace. Now that there is lightning-fast internet connection and 5G already on the horizon, the time has never been better for the growth of mobile audiences. And with some brands still lagging, it’s an excellent opportunity to keep your brand on the front foot.

A mobile website that loads at a snail’s pace not only not only has a negative effect on user experience, but also has a negative impact on a site’s search ranking. Mobile page speed matters: more than 50% of Google’s search activity now takes place on mobile devices, and it’s in everyone’s best interest to ensure that those searches happen quickly and conveniently, each and every time.

Large images are one of the main culprits of slow page speed for websites, and Duda was built for this very reason. Duda is a mobile-friendly web design platform for agencies to launch mobile-optimized websites in minutes. All images loaded through Duda are automatically resized and compressed, allowing web pages to render in seconds, and meaning you don’t have to worry about how images will be served to different devices. In addition to resizing these images with ImageMagick, the platform also compresses them using a process called lossy compression.

Another technique you can use to ensure that images are loaded as quickly as possible on a Content Delivery Network (CDN).

Local SEO

While global SEO is indeed important, local SEO can’t be ignored. Statistics have shown that 50% of consumers who conduct a local search on their smartphone visit a store that same day. If your brand is not ranking for keywords in your local area, your brick and mortar business could be losing out to competitors.

Improving SEO takes time, but there are some relatively simple steps you can take to begin improving your company’s local SEO.

Making your brand visible through a variety of local listings is important to local SEO, so be sure to insert your local keywords into unique descriptions across multiple listings, ensure that your photos are current, and always include your business category.

Also actively increase the quantity and quality of links directed to your website, as they have an increasingly impacting effect on local search engine rankings. Consider giving a presentation to business students at a local college or university, lead a discussion at regional business organization meetings or publish an article online, and use those opportunities to have the associated organizations link to your company’s website.

Make sure to claim your Google My Business profile. This is a business listing that shows up for local searches, so you need to have a physical location and street address (not a P.O. box) to set up or claim a listing.

Optimizing this profile with the category, contact information, images and business hours can give a significant boost to your local SEO.

Crawl website for duplicate tags and broken links

Duplicate content issues can drop your brand’s website ranking significantly, so every business should focus on content marketing to attract more traffic to their website.

When creating content, you might encounter content duplication issues on your site, particularly if you are using a content management system such as WordPress, which is known to create duplicate pages that affect your SEO.

Fortunately, there are a variety of tools that can be used to assess duplicate content issues. Siteliner is one of the better tools available for discovering duplicate content blocks or broken links on a website, and will provide a comprehensive content analysis report for free.

Once you’ve found any content issues or linking issues, it is often quite simple to get them fixed.

Use 301 redirects

If you moved content from an old URL variation to a new URL, then you can use 301 redirects to prevent Google from seeing this as duplicate content. For example, if you have updated the page example.com/buy-cars-2017/ with content for 2018 by changing the URL to example.com/buy-cars-2018/, you can redirect the old 2017 URL variation to the updated URL.

Canonical tags

If your website has two identical content pages with different URLs, you can use canonical URL tags to let Google know which of the two pages you want to be shown in search results.

You can also use the canonical attribute when syndicating content to other websites and social platforms.

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Fix Slow WooCommerce Product Pages

WooCommerce has become so popular because it’s free as well as easy to use and secure. Keep in mind, however, that it first requires optimization. Here are a handful of ways to increase the load speed of its product pages:

1. CHECK WEBSITE SPEED

If your site loads slowly, so will your product pages; optimize your entire site first by analyzing data from Pingdom, Google PageSpeed Insights or GTmetrix. These online tools will show any site performance problems they find on your site.

2. UPGRADE WEB HOSTING

Some hosting services are better than others, so if you have slow hosting, you’re going to have a slow site. In this case, either try upgrading your current plan or just try a different provider entirely.

3. GET A CONTENT DELIVERY NETWORK

A Content Delivery Network is a net of servers distributed across the globe to provide a faster user experience. A prime example is CloudFlare, which has free services available!

4. USE A CACHING PLUGIN

A cache involves storing your site data (in this case, copies of your pages, posts, and images) so that site visitors have a faster experience. Plenty of plugins to accomplish this are available, such as “W3 Total Cache” – even the free version is very effective in this regard!

5. OPTIMIZE IMAGES

The bigger your images bit-wise, the slow your website will be, so you’ll want to optimize your images. This is easy to address by using ReSmush.It, a FREE plugin that works very effectively, without affecting their quality.

6. CHECK THE THEME AND PLUGINS

You want to make sure your theme doesn’t slow your site down, which you can find out by comparing your current theme with another (even the default WP theme helps). If that’s not a problem, try looking at your plugins: turn them off one at a time, and see if site speed improves.

7. CHECK THE DATABASE FOR ISSUES

Sometimes your database can cause a slowdown. WP-Optimize is a great plugin to solve this problem.

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17 top plugins and extensions for SEO

Here are a list of plugins and extensions we found are used by SEO experts — and they’re all free.

1. SEO TextOptimizer

This plugin’s perfect for those who deal with content as it lets you measure the quality of texts you create for your website based on how search engines would evaluate it.

The tool shows you topics you should develop as well as those you’d better eliminate for search robots to understand the text is relevant to the specific queries. The plugin also suggests you a list of words you could add to improve your content. The best thing is that you don’t need great SEO expertise to use it.

  1. SEOquake

With this plugin, you can easily analyze your key SEO metrics. Moreover, the tool provides SEO audit, backlinks analysis, and other useful functions.

One of the factors why SEO professionals choose this tool is that you can get a comprehensive analysis of a SERP and even export its results. There’s a bar appearing below each search result which provides you with key metrics such as traffic, Alexa rank, social media shares, etc.

  1. BuiltWith

This extension lets you find what a website you are visiting at the moment is built with. It’s created to help developers, designers, and researchers to discover the technologies other pages are implementing and choose those they want to use for their sites. It tracks:

Widgets
Frameworks
Advertising
Publishing
Hosting
Analytics
Content Delivery Network
Document Standards

Experts also say it’s great you can easily get global trends on using specific technologies.

  1. Serpstat Plugin

It’s an extension which helps you conduct SEO analysis of a page. Serpstat Plugin provides the most critical information on keywords, traffic, and page visibility. You can also get the report on the top 10 keywords for which your page ranks at the top of search results.

Serpstat SEO & Website Analysis Plugin has now three tabs: Page Analysis, On-page SEO parameters, and Domain Analysis. Here are the most crucial parameters you’ll get with the plugin:

Domain’s traffic.
Domain’s visibility trend for a year.
The number of results on Google, Bing, and Baidu.
The number of images on Google Image Search.
Alexa Rank.
Page speed.
Site start date.
Meta tags.
The number of shares on social media networks (Facebook and Pinterest).

The plugin is free, but to use it, you need to create your Serpstat account, if you don’t have one yet.

  1. WordPress SEO by Yoast

This incredibly popular plugin by Yoast helps experts with on-site SEO needs. The tool will let you:

Add meta keywords, title, and description to your posts.
Provide clear site navigation for crawlers and users.
Analyze your on-page SEO. You can check your content, descriptions, and keywords.
See what your snippets will look like.
Create SEO-friendly Facebook Open Graph.

This WordPress plugin has a very quick and easy-to-use interface.

  1. WAVE Evaluation Tool

This tool evaluates web content accessibility within Chrome and Firefox browsers. WAVE provides 100% secure and private accessibility reporting. The plugin checks password-protected, intranet, sensitive or dynamically generated web pages.

  1. Spark Content Optimizer

Spark Content Optimizer is a tool designed to help you develop your site’s search experience. The plugin provides you with easy access to such a crucial data as:

Monthly traffic.
The performance of your site for all the keywords.
The technical audit which analyzes more than 40 hard-to-find issues.
Information on backlink authority.

  1. Link Redirect Trace

It’s a great tool for tracking redirect path. The tool analyzes HTTP Headers, rel-canonicals, robots.txt, link power, etc. You can use Link Redirect Trace extension to analyze your competitors, your on-page and off-page SEO, and other critical factors.

Here are the main tasks this plugin can help you cope with:

Identify and fix problems in your on-page/off-page SEO.
Analyze your competitors’ links.
See the redirect chain and fix problems to make your load time faster.
After your site was redesigned or migrated, you can check your links.
Check links from affiliate and advertising networks.

  1. Ap – Data Layer Inspector+

This plugin is a perfect toolkit for digital analysts. This add-on lets you monitor, debug, get detailed data not having to switch between the page, the code, and the developer console.

With this tool, you can inspect the dataLayer in real time, insert code into the page, analyze GA hits, ignore hits to individual properties, etc.

  1. User-Agent Switcher

The tool will help you switch quickly between user-agent strings. If you want to test how your page responds to different browsers, this plugin will let you do it. Due to User-Agent Switcher, you can browse with predefined user-agents or add your own ones.

  1. Open SEO Stats

This extension provides quick access to the most important SEO stats. The tool will show you:

Traffic stats. Graphs from Alexa Rank, Quantcast Rank, Compete Rank.
Information on your backlinks.
Cached pages.
Indexed pages. You’ll see the number of pages indexed in Google, Bing, Yahoo, Baidu, Yandex, etc.
Geolocation information, such as country, city, and IP address.
The shares on social websites.
Meta information, such as title, meta keywords, description, canonical tags, internal links, external links, and more.

  1. Velvet Blues

This plugin will be handy for those who move their WordPress website to another domain and need to update internal links and references to pages. The plugin helps you fix the problem and change old links on your website. Experts say it’s great that you can find and replace any URL in your WordPress database without having to use phpMyAdmin directly.

With Velvet Blues Plugin, you can:

Update links which are embedded in excerpts, content, or custom fields.
Choose whether you want to update links for attachments or not.
View the number of items updated.

Install it only when you need to fix something and then uninstall it. The plugin treats everything it finds.

  1. WP Rocket

Experts consider this plugin to be one of the best caching tools. Using WP Rocket to cache pages, your page load time decreases, and indexing improves. Moreover, the tool lets users reduce the weight of HTML, CSS, and JavaScript files.

With WP Rocket, you can optimize your images, so that they’ll get loaded only when visitors scroll down the page. Such an action contributes to improving page speed.

  1. All In One Schema.org Rich Snippets

This tool will be useful for those who want to get rich snippets for their web pages. The plugin is created to help you make your page stand out in Google, Bing, and Yahoo search results.

All In One Schema.org Rich Snippets supports most content types released by Schema.org. Here are eight different content types for which you can add schema:

Review
Event
People
Product
Recipe
Software Application
Video
Articles

  1. Cloudflare’s plugin for WordPress

This free plugin helps to accelerate page loading time, improve your SEO, and protect against DDoS attacks.

Cloudflare plugin adds value for SMEs/Medium sized businesses, making it very easy to setup CDNs, DDoS Protection, and allow them to utilize edge SEO technologies like service workers.

  1. WhatRuns

This extension lets you find out what runs any website. You, ll get all the technologies used on websites you visit:

CMS
WordPress plugins
Themes
Analytics tools
Frameworks

Moreover, you can even get notified when websites start using new tools and services if you follow them.

  1. Grammarly

There are both free and paid access available for this plugin. The tool underlines your grammar, spelling, or punctuation errors for you to correct them. It also suggests you synonyms for overused words and gives you tips on how you can improve your texts. To get the most out of this plugin, you’d better use a paid version, as it’ll get you access to the most critical issues.

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How to safely change WP themes

WordPress is one of the most used content management systems out there. The one thing that makes WordPress so accessible is its ecosystem, including the themes and plugins available. As a user, you’ll find hundreds of free and paid themes. Ease of use also makes WordPress an excellent choice for building a blog or business website.

In this article, we will focus on the steps that are required to change the WordPress theme of your website safely. If you have used WordPress before, you might know how easy and intuitive it is to change a theme, but new users may not find it so straightforward – and one wrong change can lead to site malfunction. This article will also provide some useful information for more seasoned users.

Step 1: Selecting a fresh WordPress theme

Even though this step is obvious, it is important to tick off. Getting a new theme can be a challenging task for those who don’t know how and where to get it. If you are looking for a free alternative, a good starting point is to check the free WordPress themes collection via the WordPress official repository. For paid options, Themeforest is one of the best places to look, with a vast collection of themes.

Before you choose a theme, always ensure that the new themes have all the functionality you need and that it is compatible with your current setup. Changing to a theme that breaks the site’s functionality can lead to unwanted problems.

Step 2: Backing up your website

The next step is to backup your website. This step should never be ignored – especially if you have a website with a lot of visitors. Smaller sites can skip the step, but it is highly recommend not to.

If you want to use plugins, we recommend BackWPUp, which is completely free but also very effective.

Step 3: Clone your website

The next step is to clone your website for testing purposes. It is also known as a staging site where you test out changes before pushing them to the live server.

If you are using WPEngine or GoDaddy, you get a one-click staging option. Each hosting platform has its own way to activate staging. For example, if you are using WPEngine, you can login in the dashboard and find the “WP Engine” option on the sidebar. There you will see the Staging option. Click on the option, “Copy site from LIVE to STAGING”, and you’re good to go.

If you are using other hosting platforms, do check the hosting documentation on how to create a staging website. In case of confusion, always take the offer of support before making any changes.

Step 4: Installing and testing the new theme on the clone website

Now, it’s time to install the theme on your clone website. However, before you do so, ensure that logging is turned on. Here are some of the things you need to do to ensure that the new theme works as intended.

WP_DEBUG

WP_DEBUG can help you list the issues with your theme. To enable it, you need to add the following line of code in the wp-config.php file:

define(‘WP_DEBUG’, true);

Plugins

Check whether all your previously installed plugins are working as intended. You may also want to install new plugins that you intend to use in future. This will ensure that the new theme is a perfect fit for your website.

Check on different browsers

Websites act differently on different browsers, so it’s always a good idea to test your staging website on popular browsers such as Chrome, FireFox, Safari and Internet Explorer.

Responsive/Mobile Check

Check whether the new theme is rendering correctly in mobile devices. (Go to “Customize” and you’ll see display options for a tablet and cell phone)

The checklist is not exhaustive, but you get the idea. In short, you need to make sure that the new theme works without breaking anything. Also, be sure to take your time while testing – there’s no need to be in a hurry and ruin everything. Take your time, and only move the staging website to the live site if you are 100% satisfied with the change.

Step 5: Installing the new theme on your live website

There are two ways you can install the new theme.You can move the staging website to the live site, but the simplest way is to install the new theme on your live website directly. When you do so, don’t forget to enable maintenance mode – this will let you make the changes without affecting user experience. Visitors, on the other hand, will also know ahead of time about the change.

Wrapping up

Changing a WordPress theme can be a trivial task, but it requires careful steps if you have a big website and don’t want to take risks. For a smaller site, the steps outlined in this article are also recommend as they will protect you from any malfunction later on. These five steps cover everything that you need to do to ensure that your new theme installation is as smooth as possible.

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WordPress SEO – Pages vs Posts

Both pages and posts are important for SEO, but is one more important than the other?

It turns out that, according to the Yoast blog, the category archives obtain higher rankings in search engines than separate pages or posts. The post and the page are equally perceived. But when the author publishes several articles on certain subject, its category will most probably take the top rankings in search engines.

So proper organization of your site’s content is extremely important. The categories and category pages should be properly arranged so that Google could share the information contained on your site with Internet users.

It becomes more and more challenging to outwit Google nowadays. The search ranking algorithms became more intelligent. So Google doesn’t buy into SEO optimization tricks. Organic search rankings is a priority nowadays so your task it to provide information to it. Proper organization of pages and posts makes your site clear for Google. It should know what it’s all about.

Category pages can be compared with landing pages.

It may seem strange that Google prefers blog categories pages to separate pages and posts.

However, it’s really so. And there are reasons for it.

Google gives preference to user intent and find-ability. The category pages show the right direction therefore they are more important.

The administrator of the site should care about the structure of the site to achieve better usability and findability. This is a common problem for many resources. The visitor comes to the site and doesn’t know how to find the product because the structure of the website isn’t clear.

This factor plays a very important role contributing to better SEO and search rankings.

It’s also important to remember about things enhancing search results such as their titles and descriptions.

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