Posts by Greggor

Year End Tax Savings for Businesses’ Online Presence

Why should businesses spend their hard-earned money on taxes when they could invest by December 31st in qualifying business-related purchases?

Advent Digital, an internet marketing firm located in San Antonio, Texas, recommends a website redesign, link building, increased Search Engine Optimization efforts, direct-mail marketing, and more this Holiday season, so businesses don’t have to waste their money on taxes this upcoming April.

Advent Digital has many internet marketing services to choose from, including local and national SEO programs, a size to fit any and every business. The company also provides social media marketing as well as pay-per-click advertising. 

Advent Digital helps clients across the country cost-effectively to help better rank on Google and other search engines based on their chosen keywords. Don’t waste any money on Capital Hill this upcoming tax season.

Advent Digital
1323 Vista del Monte
San Antonio, TX 78216
210-493-6193
www.adventdigital.net

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6 Plugins for Improving WordPress Performance

You don’t need to know how to code or do anything technical to make your site run faster and keeping it safe.

1. SWIFT PERFORMANCE LITE

This is free and will significantly speed up your site by:

. Combining CSS/Javascript
. Minifying CSS/Javascript/HTML
. Eliminating render-blocking Javascript and CSS above-the-fold in content
. Leveraging compression and browser caching
. Optimizing images
. Removing query strings from static resources
. Organizing plugins

2. TINYPNG

This plugin will compress and optimize your JPEG and PNG images automatically by:

. Automatic optimization of images when uploaded
. Advanced image optimization in the background
. Optimize images already in your media library
. Set max parameters for images to resize large images
. Option for preserve copyright metadata of images
. Compatible with WPML, Multisite, and WooCommerce

3. WP OPTIMIZE

This plugin helps your site perform at its best because it:
. Cleans your database – It will search for remove and unnecessary data such as trackbacks, pingbacks, trashed and spam comments, and expired options. It gives you complete control over which options it will carry out and can do these at the intervals you select (weekly, etc.).
. Compresses images – The plugin comes with an image compression tool that will compress JPG, PNG, BMP, GIF, and TIF files up to 5MG in size. It will also do bulk compression, and auto-compress as images are uploaded.
. Has a built-in cache – WP Optimize also has a caching engine that will temporarily store data for faster loading website loading.

4. YOAST SEO

This plugin makes it very simple to optimize your site for SEO purposes. With it, you have:
. Keyword optimization
. Title and meta description templating
. Content and SEO analysis
. Content snippet previews
. Create cornerstone content
. Bulk editing of content

5. ALL IN ONE WP SECURITY FIREWALL

This is a plugin we always use because of how many features it has, a mere handful being:
. Protection against “Brute Force Login Attacks” with a site lockdown feature
. Google reCaptcha to the login system
. User registration security features
. Database security
. File system security features
. Blacklist functionality
. Firewall features
. Comment spam monitoring
. Security scanner

Both of these plugins give you the opportunity to automatically or manually backup the entirety of your WordPress site at no cost!

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WordPress Hack Prevention

1. GET UP-TO-DATE

Updating everything on WordPress sounds daunting but can be done automatically! Insert this into your wp-config.php:

” define( ‘WP_AUTO_UPDATE_CORE’, true ); “

Don’t forget to put this in your functions.php:

” add_filter( ‘auto_update_plugin’, ‘__return_true’ ); ”
” add_filter( ‘auto_update_theme’, ‘__return_true’ ); “

2. CHOOSE YOUR THEMES AND PLUGINS CAREFULLY

Simply choose plugins that have at least 40,000 installs and has a rating of at least 4/5. Make sure, however, to see if its latest update is only a few months old; otherwise it’s much easier to hack into.

3. MODERATE USERS

Make sure none of your users have access to the site that you don’t want. Also delete any old users wherever you can.

4. DISABLE WORDPRESS FILE EDITING

File editing through WordPress is a quick and easy way to make edits, but is also rendering your site susceptible to attacks. It’s best to disable this unless you don’t have FTP access by inputting the following into wp-config.php:

” define(‘DISALLOW_FILE_EDIT’, true); “

5. PROTECT YOUR LOGIN PAGE

You should rename your wp-login.php page so that brute force attacks are practically ineffective. “All in One WP Security” does this for you for free!

6. ADD TWO-FACTOR AUTHENTICATION

This just means you either get a text or email notification sent to you so that nobody can get in unless you let them. You simply have to fill out a verification code sent to you.

7. CHANGE YOUR ADMIN USERNAME

Brute force attacks commonly use the username “Admin” to get into your site. Simply rename it so they have no extra way to get in.

8. USE SSL TO ENCRYPT YOUR DATA

SSL’s really simple to setup as long as you have a CloudFlare account and you have your DNS pointed there. Many hosting services are also starting to provide a free SSL to boot.

9. LIMIT LOGIN ATTEMPTS

“All in One WP Security” does this for you too! If a hacker has too many wrong answers when trying to login, they’ll be locked out for a certain period of time.

10. ALTER YOUR WORDPRESS DATABASE TABLE PREFIX

WordPress databases almost always start with “wp-“. Much like “wp-login” and “admin”, this makes your site easier to hack. Just rename it to something else through your hosting control panel.

11. ALWAYS BACKUP YOUR WEBSITE

Do this for free using the plugin “BackWPUp”!

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Google Search Tips That’ll Help You Find Everything

Have you ever had this situation where no matter what phrase you type into the search box, no matter how deep you dig into the result page, you just can’t get what you’re looking for? You might need some tips on how to search if so.

So here are a few Google search tips to help you find anything and everything across the web.

1. Minus operator excludes terms in the result

Use the “-“ operator to exclude the term from appearing in result.

This is especially useful for terms that are used in pop culture. In my example, if you search for ‘stitch’ without the minus operator you’ll probably be greeted by a blue alien pet dog from Disney.

2. Plus operator to include a term in the result

You can also use a “+” sign if you want the result to include another term.

3. Quotation marks for exact match

If your search term is made up of more than one word, the results might not be accurate because the search engine returns results where the terms appear separately.

So use quotation marks to get results with the exact math.

4. OR to combine searches

Use the OR (yes, in capital letters) when you want to combine search queries. This is useful in a situation where you’re looking for two terms that are similar in nature.

5. Wildcard – use asterisks to match on any words

I use this when I want to treat the targeted term as a theme, and have the result include whatever that comes along with it.

6. Search site using site:’siteurl’

When you need to search on a site but their own search function is ineffective, consider using Google instead.

7. Two dots between numbers to get a result between those numbers

Instead of typing out “from 1994 to 2001” you can just replace it with two dots, like this “1994..2001” and you’ll get results between those numbers.

8. Intitle: search only in the page title

Use this to search specifically in the title, and use quotes when your term is made up of more than a word.

9. Allintitle: search only in page title using all the terms

Use this to search specifically in the title, but using all the words in your search term.

10. Intext: search only in the body of a page

Use this to search specifically in the body, and use quotes when your term is made up of more than a word.

11. Allintext: search only in the body of a page using all the terms

Use this to search specifically in the body, but using all the words in your search term.

12. Filetype: search for a specific file type for a term

Searching for more technical or scholastic terms there are often search results that trigger a pdf download when clicked. The filetype operator can be used to specify the filetype you want to avoid such a problem.

13. Related: discover similar sites

You can use this to look for similar or related sites for the site you want. It only works on bigger websites though.

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Customer Acquisition through WordPress

You need to have convincing yet realistic strategies to help you retain and acquire customers. Luckily WordPress has many opportunities to do this plugin-wise.

‘Customer acquisition’ involves getting clients, keeping them, and growing your business.

Here are five we can recommend to you!

1. CREATE QUALITY CONTENT AND GIVE IT AWAY FOR FREE

Freebie give-aways to your target consumers are a great way to get them to purchase your product/service. Doing this, you earn a certain degree of credibility as a brand that cares for its buyers. Run a blog with intriguing, relevant content; do some email marketing (it remains the most effective way to get your content noticed).

2. SEEK REFERRALS and OFFER INCENTIVES

A person’s more likely to invest in a product that’s recommended by someone they know, rather than one they get to know through marketing or advertising channels. So if you can get your existing customer pool to recommend your business to their social circle, chances of generating new leads are naturally higher. Get them to write testimonials and/or reviews of your business; even ask for direct recommendations.

In return you could provide discounts or specials.

3. BE ATTENTIVE AND RESPONSIVE

Don’t forget customer retention! Make sure you have good customer service available. Live chat can be great for this.

4. KNOW WHAT YOUR CUSTOMERS WANT

Being aware of your customers’ needs and expectations is just as important, if not more than, letting them know who you are. Know their ‘pain points’ (problems they have that your product/service can solve). Do plenty of market research to find this out and much more.

5. SOCIAL MEDIA (OVER AND OVER)

Social media is the most potent tool at your disposal to attract a wide range of potential buyers to your website with a single message. Make sure to integrate it into your site as much as possible. Provide profile links and share links thereto on every page, if possible; also make sure to automate the posting process, where your WP posts are automatically published on Facebook and beyond as well.

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