Google releases Ads Editor version 2.1 with 13 new features

Yesterday Google released Ads Editor version 2.1, as seen here by Twitter user Boris Beceric.

Google Ads Editor just got a major upgrade. #PPCChat #GoogleAds pic.twitter.com/t1X6YIe2WA

— Boris Beceric (@BorisBeceric) July 7, 2022

Google confirmed the update and linked their help doc which you can review here.

Whats new. The update includes:

Table header recommendationsPrimary Display StatusOverview recommendation cards RecommendationsWarning dialogue for cross-account copy and pasteValidate aligned budget or bid strategyVideo-Drive conversions campaigns with shoppingFinal URL expansionInitial view on start-upGlobal offersLead form: custom questions, age questionLead form extensions at account levelBudget Explorer

Additionally, the “Include Display Network” option is no longer available for standard Shopping campaigns. It’s always set to “Disabled”.

Why we care. Google ads editor users now have additional options and features that were not available in version 2.0, which had been released in March and updated to support Performance Max campaigns.

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