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Yoast SEO 11.9: More fixes and enhancements

Posted by on Aug 22, 2019 in SEO Articles | Comments Off on Yoast SEO 11.9: More fixes and enhancements

Are you ready for another exciting release to round up the Yoast SEO 11 cycle? Because we are! In Yoast SEO 11.9, we have improvements for Schema and security, we have bug fixes and updates for Local and News SEO!

Improving Schema once again

With the closing of the Yoast SEO 11 releases we’ve yet again improved Schema in the plugins! The Yoast WooCommerce SEO plugin had a bug showing invalid Schema when a product used the placeholder image, so we fixed that. We’ve also improved Schema output in the News SEO plugin.

With Yoast SEO 12.0 around the corner, you might fear that we think we’re done with Schema output in the Yoast SEO plugins. Fortunately, this is not the case! We’ll continue to improve and work on Schema in future releases as well.

Curious for more Schema? Looking for a way to extend our Schema implementation? Why don’t you dive into our Schema documentation?

Tightening the security of the plugins

Somehow security is something people find not very interesting. But you do lock up your house when you leave it because you don’t want anyone to steal your tv, right? Updating to the latest version of a plugin is essentially locking your website to make sure no one can get in. A criminal does not need an open door, an open window or even thin glass won’t stop them. It’s the same with software: they don’t need a password to maybe do malicious things to your website. That’s why we always give high priority to possible security issues in our plugins. For this release, the incomparable Juliette Reinders -Folmer — helped us improve the security of the plugins to make sure there won’t be possible malicious data.

Local SEO improvements

We’ve updated our Local SEO plugin, because Google went from two different API keys to just one. New users of the Local SEO plugin will see a field in the API key tab where they can enter their API key. Existing users can add their API keys the regular way, but we encourage you to use the new API key.

Local SEO now also gives you notifications when you have set an API key in a constant in your wp-config.php file. In addition, we fixed a bug that caused the map settings tab to show an empty panel without an API key present. It now shows a notification.

News SEO improvements

We gave the News SEO plugin quite some love this release! The add-on now has its own tab in the Yoast SEO meta box.

We’ve also fixed a bug where the @type in the schema output would be NewsArticle instead of Article for articles which were excluded from the news sitemap. And we’ve fixed a bug where news article pages and custom post types included in the news sitemap, would not receive an author in the schema output.

Bug fixes in Yoast SEO 11.9

In Yoast SEO for WordPress, we’ve fixed a bug where the image from the configuration wizard notification was missing an empty alt attribute. No need to read that sentence again, we’ll explain what this means! In absence of an alt attribute, screen readers will try to announce something to you. This means in most cases the screen readers will try to announce a part of the image URL, which is far from ideal. Decorative images need an empty alt and that’s what this fixes!

Another bug we squashed concerned missing translations from the meta box, sidebar, configuration wizard and the help center. We love our translators and it’s much easier to read the information in your native language.

Bug fixes in Yoast SEO Premium

In Yoast SEO Premium, we’ve fixed a bug where multiple redirects would be created when editing taxonomies on a multisite environment. In addition, the social preview forms no longer appears on taxonomies twice. We love social media, but there’s no need to let you fill in those forms multiple times.

Update to Yoast SEO 11.9

That’s it! We’re very proud to deliver the last release of the Yoast SEO 11 cycle. Don’t forget to update!

The post Yoast SEO 11.9: More fixes and enhancements appeared first on Yoast.

Complete Guide on How to Setup of Taxes in WooCommerce

Posted by on Aug 20, 2019 in SEO Articles | Comments Off on Complete Guide on How to Setup of Taxes in WooCommerce

How to Setup of Taxes in WooCommerce

WooCommerce empowers millions of immortal sites worldwide and is the only WordPress plugin to list the remaining e-commerce platforms. Available directly from WooCommerce as an e-commerce option offered by most such web hosting providers. This allows both developers and new users to have no experience in web design to create a visually appealing. It fully functional online storefront inside an existing WordPress powered site.

WooCommerce is easy to install and illegal any digital or physical products. Website owners around the world can use the Bird Press plugin to open online shops and process payments. Can proceed to find out how to WooCommerce for your business and accounting services.


How WooCommerce Works

A user who wants to build an online store needs a platform that is capable of handling all stages of the transaction itself. Dedicated e-commerce hosts like Shopify provide users with a storefront with full functionality on their sites, but they require a monthly fee. And users do not always have complete control over the look and functionality of their website. WooCommerce and other WordPress plugins provide another option. Flexible customizable and free end fees and third-party control over critical aspects of online stores.

WooCommerce is the most popular WordPress e-commerce plugin for precisely those reasons. Like many other WordPress plugin options, it is entirely free to use and installed on any compatible WordPress site. Because WooCommerce is a plugin, it integrates seamlessly with the site’s existing WordPress theme and moves along all parts of the website. Once established, the commerce added to the site’s WordPress dashboard, which includes tools for statistics and reporting for Google Analytics and managing e-commerce functions like adding products and handling sales.


A complete e-commerce solution for a WordPress site.

How to Setup of Taxes in WooCommerce
User requires a simple tool for taking payments, WooCommerce is a fully functioning single platform that connects all components of an online store to any website site. Like WordPress itself, it is an open-source project from which it can be continuously updated and customise for any user’s needs. Its source code is readily available and large and growing features of beginning and advanced users’ knowledge and help. WooCommerce can be easily set up and customised to use the interface. Therefore, there is no information about website development. But advanced users can also work with source code for greater control over its functions and appearance. However, for all users, WooCommerce provides all the tools necessary to create a fully online store.

The essential WooCommerce plugin contains all the necessary e-commerce platform elements. Users can customise the look of the storefront and keep it compatible with the rest of their brand and website. Product pages can be added as requires and include options to add pictures and product information or to include coupons and discount.

WooCommerce also supports a wide range of shopping carts and checkout options with a variety of payment options that may correspond to sales worldwide or sales from specific countries.

The WooCommerce plugin can add more functions through its many extensions. Secondary plugins that calculate shipping rates can perform several specific tasks, such as adding analytics or managing digital downloads. WooCommerce is flexible and scalable so that it can support the changing needs of the growing online business.


Setting up WooCommerce on a WordPress site.


You will need an existing WordPress site to set up WooCommerce. Most hosting providers include this as one of many options to install multiple new sites. It can add it directly to their existing locations from the WordPress plugin directory. WooCommerce includes a quick start setup wizard that easily configures the site’s appearance, adds product pages and sets shipping and payment information. More intelligent and creative users can take care of these functions and further WooCommerce through the plugin’s code editor. Once established, the tool for managing trade is available on the site’s World Dashboard. From the dashboard, users can access a wide variety of analyst and reports from within the commerce.  Those that display data such as site performance and traffic and store presence and manage product listings.


Adding Products to WooCommerce

How to Setup of Taxes in WooCommerce
WooCommerce comes with various options for selling both physical and digital goods. Products from the Dashboard. Click add product. It opens a new version of the original WordPress editor which also includes WooCommerce tools to add pictures and product information such as shape color and value. Product information always edited, and products removed at any time.


Payment Management with WooCommerce

WooCommerce has a solution for a wide range of payment and shipping functions. The WooCommerce Extension allows users to assemble these options for the world’s currencies. And users can choose from over 120 free and paid gateway applications such as PayPal Stripe and Square to install on the checkout page.


Fulfilment of orders through WooCommerce.

WooCommerce allows you to accept and collect payments as well as calculate shipping costs to destinations or only specific locations around the world. Extensions can add functions such as creating tracking orders and PDF invoices, checking slips and creating shipping levels. Digital products sellers can set up instant downloads on payment. And WooCommerce also allows users to include products sold on external websites at the store.

Installing WooCommerce Extension

Hundreds of WooCommerce extensions are available, and they can help the plugin fully sprout and expand its functionality to meet the specific needs of the store. Search the WordPress Plugin Directory of Free WooCommerce Extensions or purchase and install extensions created by third-party developers around the world. When no longer needed, extensions can be removed or changed to meet changing needs.

Using WooCommerce is not for everyone. Popular e-commerce hosting platforms such as Shopify and Magneto can offer a wide range of e-Store services with the convenience of third-party management for the value of users. Online business owners who desire flexibility, measurement and full control over the digital storefront. WooCommerce provides all the tools to create a completely online enterprise entirely for free.


How to setup Tax in WooCommerce

Your business is currently required to meet the tax duties and other legal obligations of the state of the country, although it is necessary to set up stick tax settings. People do not usually meet with the idea of ??setting it on their own.

WooCommerce cannot enter your accounts; you should consult your account for that. What can it do that provides settings that allow it to follow your local tax rules? WooCommerce provides the necessary facilities to make your life easier, simplify the overall process. It is a necessary procedure for configuring and configuring WooCommerce based online store.


Enabling the WooCommerce Tax Option.

How to Setup of Taxes in WooCommerce

First and foremost, will be to open your World Press dashboard and WooCommerce – setting- click. This will take you to the General Settings page of your WooCommerce plugin.

Once you get there, you need to scroll down and click the enable option as shown in the image above. After this, you must click on this option to save changes. This will help to create automatically create a new tab labeling tax. It set up once, and now you can go directly to the WooCommerce Tax option. By following, WooCommerce – setting-tax.

Finding WooCommerce Tax Options.

Then you must click on the tax tab right in front of the product tab, and you are there.

Exploring various tax options

Now that you are inside, it is time to delve deeper and understand each option.

Prices recorded with tax.:

You need to find out how you want the WooCommerce to do to calculate. Then there are two options.

“Yes, I will enter the inclusive price.”

Choosing this option allows you to calculate the value based on your store.

“No, I will enter the exclusive price.”

By choosing this option, you will be able to calculate the unique value, on which you will have to figure the function of the additional cost which displayed during the checkout phase.


Calculate tax based on

Now you come to the next option; here you can determine which place you are using to set your tax form. You can access them from the drop down.

Shipping tax category

The shipping tax class will determine which tax class levied for shopping. Suppose you have an item such that the work sent to tax, yet you have to select the option with a lower tax rate from the drop-down. Shipping tax usually based on the products in the class cart. So if any of your buyers add a product that classified as a separate tax rate. So the rate of tax for shopping is calculated in the same way. But if your jurisdiction does not comply, then you can refer it to another tax category.

Let us take an example and see the shipping class in action. Suppose that zip code 30301 Standard for shipping items to Atlanta Georgia tax rate is 7.75? While zip code 30302 Shipping on 8.96?.

Once we set the tax rates, we can go to the cart and view the shipping rates. To calculate shipping rates, we are using the WooCommerce FedEx Shipping plugin. This plugin provides real-time shipping estimates with print shipping levels and lives shipment tracking options. So as soon as the customer takes an item to cart and enters the shipping address. He will look at FedEx shipping rates. On shipping rates, you will see that the tax is displayed separately and is different at both the addresses configured in the plugin settings.


Additional Tax Class

WooCommerce allows you to create other tax classes. As you may have seen earlier, there are other tax classes also comes with a low rate and zero rates. So to create a new tax class, you have to enter the tax name of the text field first.  Go ahead and enter the new tax category in the area.

As soon as a user creates a new tax class, you will then have to click on change changes. You can set the rate for the newly created tax class by entering all the required data.


Display price in store

This option will allow you to modify how taxes will appear on the website. Here you have two options which include tax and exclude charge. These taxes appear on the noise in front of your online store where your product listed.

Display precious during cart and checkout.

After this, there are two settings where you can determine that value cards will be displayed on the checkout pages inclusive or exclusive. You again have the option of including tax and excluding tax.

Price Display Suffix

This option helps display text after the price of your products. It can be something like VAT inclusive. With this option, you can set your price display to use either of the two options or to insert it as a tax. Price including tax and expenditure, excluding tax.

Display text total

Finally, you can determine how to display the tax total during checkout. Whether to view more than one or multiple rates listed as one. Once you update the settings, be sure to click the Save Changes button.


Conclusion

We have covered basic tax settings in WooCommerce. Your tax calculation is dependent on the legal liability of the base of your store and the place of sale. With all these settings, you can take help of setting up the text on WooCommerce based store.

The post Complete Guide on How to Setup of Taxes in WooCommerce appeared first on WP Fix It.

Fix Slow WooCommerce Product Pages

Posted by on Aug 15, 2019 in Greg's SEO Articles | Comments Off on Fix Slow WooCommerce Product Pages

WooCommerce has become so popular because it’s free as well as easy to use and secure. Keep in mind, however, that it first requires optimization. Here are a handful of ways to increase the load speed of its product pages:

1. CHECK WEBSITE SPEED

If your site loads slowly, so will your product pages; optimize your entire site first by analyzing data from Pingdom, Google PageSpeed Insights or GTmetrix. These online tools will show any site performance problems they find on your site.

2. UPGRADE WEB HOSTING

Some hosting services are better than others, so if you have slow hosting, you’re going to have a slow site. In this case, either try upgrading your current plan or just try a different provider entirely.

3. GET A CONTENT DELIVERY NETWORK

A Content Delivery Network is a net of servers distributed across the globe to provide a faster user experience. A prime example is CloudFlare, which has free services available!

4. USE A CACHING PLUGIN

A cache involves storing your site data (in this case, copies of your pages, posts, and images) so that site visitors have a faster experience. Plenty of plugins to accomplish this are available, such as “W3 Total Cache” – even the free version is very effective in this regard!

5. OPTIMIZE IMAGES

The bigger your images bit-wise, the slow your website will be, so you’ll want to optimize your images. This is easy to address by using ReSmush.It, a FREE plugin that works very effectively, without affecting their quality.

6. CHECK THE THEME AND PLUGINS

You want to make sure your theme doesn’t slow your site down, which you can find out by comparing your current theme with another (even the default WP theme helps). If that’s not a problem, try looking at your plugins: turn them off one at a time, and see if site speed improves.

7. CHECK THE DATABASE FOR ISSUES

Sometimes your database can cause a slowdown. WP-Optimize is a great plugin to solve this problem.

"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Posted by on Aug 13, 2019 in SEO Articles | Comments Off on "Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Posted by KristinTynski

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day:

“Please link to my suspect site that provides little or no value.”

“Please engage in my shady link exchange.”

“I can acquire 5 links of DA 50+ for $250 each.”

Or maybe slightly more effectively:

“This link is broken, perhaps you would like to link here instead.”

“You link to X resource, but my Y resource is actually better.”

This glut of SEOs who build links through these techniques above have been consistently eroding the efficacy of this style of little-to-no-value ad outreach link building. In the past, perhaps it was possible to convert 2% of outreach emails of this style to real links. Now, that number is more like 0.2 percent.

Link building outreach has become glorified email spam—increasingly ignored and decreasingly effective. And yet, high-authority links remain one of the single most important ranking factors.

So where do we go from here?

Let’s start with a few axioms.

The conclusion: Leveraging data journalism to tell newsworthy stories re-enables effective promotion of content via outreach/pitching. Doing so successfully results in the acquisition of high domain authority links that enjoy the potential for viral syndication. Overall data journalism and outreach represents one of the only remaining scaleable high-authority link building strategies.

How can I leverage data journalism techniques to earn coverage?

To answer this question, I conducted my own data journalism project about the state of data journalism-driven link building! (Meta, I know.)

The primary goal was to understand how major publications (the places worth pitching content) talk about data journalism findings from external sources. By understanding how data journalism is covered, we lay the groundwork for understanding what types of data journalism, themes, and strategies for outreach can be most effective for link building.

We pulled 8,400 articles containing the text “study finds.” This keyword was used as a heuristic for finding data-driven news stories created by outside sources (not done internally by the news publication themselves). We then supplemented these articles with additional data, including links built, social shares, and Google’s Machine Learning topic categorization.

The categories derived by Google’s classifier can have multiple tiers based on the keywords in the article titles, giving us four ways to show the results within each category: The main topic area (containing all relevant subcategories), just the first subcategory, just the second subcategory, and just the third subcategory.

Which outlets most frequently cover data-driven stories from external pitches?

Let’s begin by taking a look at which top-tier news outlets cover “study finds” (AKA, any project pitched by an outside source that ran a survey or study that had “findings”).

For companies conducting studies, they hope to win press coverage for, these top sites are prime targets, with editorial guidelines that clearly see outside pitches of study findings as attractive.

It’s not surprising to see science-based sites ranking at the top, as they’re inherently more likely to talk about studies than other publications. But sites like The Independent, Daily Mail, The Guardian, CNN, Washington Post, and NBC News all ranked highly as well, providing great insight into which established, trusted news sources are willing to publish external research.

Which topic areas do these publishers write about most?

Diving a little deeper, we can explore which topics are covered in these publications that are associated with these external studies, providing us insight into which verticals might be the best targets for this strategy.

There are many unique insights to be gleaned from the following charts depending on your niche/topical focus. This data can easily be used as a pitching guide, showing you which publishers are the most likely to pick up and cover your pitches for the findings of your study or survey.

Here is a view of the overall category and subcategory distribution for the top publishers.

As you can see, it’s…a lot. To get more actionable breakdowns, we can look at different views of the topical categories. The categories derived by Google’s classifier can have multiple tiers based on the keywords in the article titles, giving us several ways to show the results within each category.

You can explore the Tableau sheets to get into the nitty-gritty, but even with these views, a few more specialized publications, like InsideHigherEd.com and blogs.edweek.org, emerge.

Which topic areas drive the most links?

Press mentions are great, but syndication is where data journalism and content-based outreach strategy really shines. I also wanted to understand which topic areas drive link acquisition. As it turns out, some topics are significantly better at driving links than others.

Note that the color of the bar charts is associated with volume of sharing by topic—the darker the bar on the chart, the higher it was shared. With this additional sharing data, it’s plain to see that while links and social shares are highly correlated, there are some categories that are top link builders but do not perform as well on social and vice versa.

This next set of data visualizations again explore these topic areas in detail. In each batch, we see the median number of links built as an overall category aggregate and then by each category.

Which domains generate the most links when they pick up a data-driven story?

Another interesting question is which domains overall result in the largest number of links generated for “study finds” stories. Below is that ranking, colored by the median number of total shares for that domain.

Notice that while The Independent ranked supreme in the earlier graph about including the most “study finds” pieces, they don’t appear at all on this graph. Sites like The Guardian, CNN, The Washington Post, and NBC News, however, score highly on both, meaning they’re probably more likely to publish your research (relatively speaking, since all high-authority sites are tough to get coverage on), and if you’re successful, you’re probably more likely to get more syndicated links as a result.

Which topic areas are the most evergreen?

Now, let’s look at each category by BuzzSumo’s “evergreen score” to see what kind of content will get you the most bang for your buck.

The evergreen score was developed by BuzzSumo to measure the number of backlinks and social shares an article receives more than a month after it’s published.

When you’re considering doing a study and you want it to have lasting power, brainstorm whether any of these topics tie to your product or service offering, because it appears their impact lingers for longer than a month:

What this all means

Link building through data-driven content marketing and PR is a predictable and scalable way to massively impact domain authority, page authority, and organic visibility.

Always consider:

1. Which publishers make sense to pitch to?

  • Do they often cover external studies?
  • Do they cover topics that I write about?
  • Does their coverage lead to a high volume of syndicated links?

2. Does my topic have lasting power?

To really make the most of your content and outreach strategy, you’ll need to incorporate these tips and more into your content development and pitching.

In previous articles on Moz I’ve covered:

These ideas and methodologies are at the heart of the work we do at Fractl and have been instrumental in helping us develop best practices for ideation, content creation, and successful outreach to press. Pulling on each of these levers (and many others), testing, and accumulating data that can then be used to refine processes is what begins to make a real impact on success rates and allows you to break through the noise.

If you want to discuss the major takeaways for your industry, feel free to email me at [email protected].

Did anything surprise you in the data? Share your thoughts below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

17 top plugins and extensions for SEO

Posted by on Aug 12, 2019 in Greg's SEO Articles | Comments Off on 17 top plugins and extensions for SEO

Here are a list of plugins and extensions we found are used by SEO experts — and they’re all free.

1. SEO TextOptimizer

This plugin’s perfect for those who deal with content as it lets you measure the quality of texts you create for your website based on how search engines would evaluate it.

The tool shows you topics you should develop as well as those you’d better eliminate for search robots to understand the text is relevant to the specific queries. The plugin also suggests you a list of words you could add to improve your content. The best thing is that you don’t need great SEO expertise to use it.

  1. SEOquake

With this plugin, you can easily analyze your key SEO metrics. Moreover, the tool provides SEO audit, backlinks analysis, and other useful functions.

One of the factors why SEO professionals choose this tool is that you can get a comprehensive analysis of a SERP and even export its results. There’s a bar appearing below each search result which provides you with key metrics such as traffic, Alexa rank, social media shares, etc.

  1. BuiltWith

This extension lets you find what a website you are visiting at the moment is built with. It’s created to help developers, designers, and researchers to discover the technologies other pages are implementing and choose those they want to use for their sites. It tracks:

Widgets
Frameworks
Advertising
Publishing
Hosting
Analytics
Content Delivery Network
Document Standards

Experts also say it’s great you can easily get global trends on using specific technologies.

  1. Serpstat Plugin

It’s an extension which helps you conduct SEO analysis of a page. Serpstat Plugin provides the most critical information on keywords, traffic, and page visibility. You can also get the report on the top 10 keywords for which your page ranks at the top of search results.

Serpstat SEO & Website Analysis Plugin has now three tabs: Page Analysis, On-page SEO parameters, and Domain Analysis. Here are the most crucial parameters you’ll get with the plugin:

Domain’s traffic.
Domain’s visibility trend for a year.
The number of results on Google, Bing, and Baidu.
The number of images on Google Image Search.
Alexa Rank.
Page speed.
Site start date.
Meta tags.
The number of shares on social media networks (Facebook and Pinterest).

The plugin is free, but to use it, you need to create your Serpstat account, if you don’t have one yet.

  1. WordPress SEO by Yoast

This incredibly popular plugin by Yoast helps experts with on-site SEO needs. The tool will let you:

Add meta keywords, title, and description to your posts.
Provide clear site navigation for crawlers and users.
Analyze your on-page SEO. You can check your content, descriptions, and keywords.
See what your snippets will look like.
Create SEO-friendly Facebook Open Graph.

This WordPress plugin has a very quick and easy-to-use interface.

  1. WAVE Evaluation Tool

This tool evaluates web content accessibility within Chrome and Firefox browsers. WAVE provides 100% secure and private accessibility reporting. The plugin checks password-protected, intranet, sensitive or dynamically generated web pages.

  1. Spark Content Optimizer

Spark Content Optimizer is a tool designed to help you develop your site’s search experience. The plugin provides you with easy access to such a crucial data as:

Monthly traffic.
The performance of your site for all the keywords.
The technical audit which analyzes more than 40 hard-to-find issues.
Information on backlink authority.

  1. Link Redirect Trace

It’s a great tool for tracking redirect path. The tool analyzes HTTP Headers, rel-canonicals, robots.txt, link power, etc. You can use Link Redirect Trace extension to analyze your competitors, your on-page and off-page SEO, and other critical factors.

Here are the main tasks this plugin can help you cope with:

Identify and fix problems in your on-page/off-page SEO.
Analyze your competitors’ links.
See the redirect chain and fix problems to make your load time faster.
After your site was redesigned or migrated, you can check your links.
Check links from affiliate and advertising networks.

  1. Ap – Data Layer Inspector+

This plugin is a perfect toolkit for digital analysts. This add-on lets you monitor, debug, get detailed data not having to switch between the page, the code, and the developer console.

With this tool, you can inspect the dataLayer in real time, insert code into the page, analyze GA hits, ignore hits to individual properties, etc.

  1. User-Agent Switcher

The tool will help you switch quickly between user-agent strings. If you want to test how your page responds to different browsers, this plugin will let you do it. Due to User-Agent Switcher, you can browse with predefined user-agents or add your own ones.

  1. Open SEO Stats

This extension provides quick access to the most important SEO stats. The tool will show you:

Traffic stats. Graphs from Alexa Rank, Quantcast Rank, Compete Rank.
Information on your backlinks.
Cached pages.
Indexed pages. You’ll see the number of pages indexed in Google, Bing, Yahoo, Baidu, Yandex, etc.
Geolocation information, such as country, city, and IP address.
The shares on social websites.
Meta information, such as title, meta keywords, description, canonical tags, internal links, external links, and more.

  1. Velvet Blues

This plugin will be handy for those who move their WordPress website to another domain and need to update internal links and references to pages. The plugin helps you fix the problem and change old links on your website. Experts say it’s great that you can find and replace any URL in your WordPress database without having to use phpMyAdmin directly.

With Velvet Blues Plugin, you can:

Update links which are embedded in excerpts, content, or custom fields.
Choose whether you want to update links for attachments or not.
View the number of items updated.

Install it only when you need to fix something and then uninstall it. The plugin treats everything it finds.

  1. WP Rocket

Experts consider this plugin to be one of the best caching tools. Using WP Rocket to cache pages, your page load time decreases, and indexing improves. Moreover, the tool lets users reduce the weight of HTML, CSS, and JavaScript files.

With WP Rocket, you can optimize your images, so that they’ll get loaded only when visitors scroll down the page. Such an action contributes to improving page speed.

  1. All In One Schema.org Rich Snippets

This tool will be useful for those who want to get rich snippets for their web pages. The plugin is created to help you make your page stand out in Google, Bing, and Yahoo search results.

All In One Schema.org Rich Snippets supports most content types released by Schema.org. Here are eight different content types for which you can add schema:

Review
Event
People
Product
Recipe
Software Application
Video
Articles

  1. Cloudflare’s plugin for WordPress

This free plugin helps to accelerate page loading time, improve your SEO, and protect against DDoS attacks.

Cloudflare plugin adds value for SMEs/Medium sized businesses, making it very easy to setup CDNs, DDoS Protection, and allow them to utilize edge SEO technologies like service workers.

  1. WhatRuns

This extension lets you find out what runs any website. You, ll get all the technologies used on websites you visit:

CMS
WordPress plugins
Themes
Analytics tools
Frameworks

Moreover, you can even get notified when websites start using new tools and services if you follow them.

  1. Grammarly

There are both free and paid access available for this plugin. The tool underlines your grammar, spelling, or punctuation errors for you to correct them. It also suggests you synonyms for overused words and gives you tips on how you can improve your texts. To get the most out of this plugin, you’d better use a paid version, as it’ll get you access to the most critical issues.

Google’s Advice for Surviving Algorithm Changes

Posted by on Aug 12, 2019 in SEO Articles | Comments Off on Google’s Advice for Surviving Algorithm Changes

google

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes.

Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year.

They publish substantially more.

Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

You heard me right, 3,200 changes.

That’s a lot!

So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal.

First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means.

Google’s advice to SEOs

Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content.

What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content.

But as I mentioned they are vague… so I decided to do something a bit unique. Next to each question that Google provides (in the color black), you’ll find my thoughts on what I think Google is trying to tell you (in the color orange).

Here goes:

Content and quality questions

  • Does the content provide original information, reporting, research, or analysis? – Although Google doesn’t penalize for duplicate content, they are looking for new, fresh content. With over a billion blogs on the Internet, there is a lot of regurgitated content out there these days.
  • Does the content provide a substantial, complete, or comprehensive description of the topic? – When a user performs a search, Google wants to give them what they are looking for with the least amount of work. They don’t want to have the user go to multiple sites to get their answer. Pages that are thorough and answer all parts of the user’s search query are more likely to rank. In other words, if you write thin content, it probably isn’t satisfactory for the searcher, which means you may not rank as high as you want.
  • Does the content provide insightful analysis or interesting information that is beyond obvious? – Does your content have more to offer than what your competition is producing? Go above and beyond by providing additional analysis or drawing your own conclusions using additional data that may be helpful to the reader.
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? – Don’t just copy and paste someone else’s content then link to them and provide a few lines of commentary. If you are going to reference someone else’s content, make sure you draw your own conclusions and the majority of the text on that page is unique and useful.
  • Does the headline and/or page title provide a descriptive, helpful summary of the content? – 8 out of 10 people read a headline and only 2 out of 10 people click through to read the rest. Your headlines not only need to be appealing, but they need to summarize the content. Don’t just focus on keywords or clickbait, focus on user experience with your headlines.
  • Does the headline and/or page title avoid being exaggerating or shocking in nature? – Google can tell if you are using clickbait as that typically causes a high bounce rate. If they see that people are going back to the SERP listing, it means that your content wasn’t up to par and you just used clickbait to trick searchers.
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend? – As Eric Schmidt, the ex-CEO of Google, once said, brands are the solution. Google prefers ranking brands, so don’t prioritize SEO. Focus first on your user. Make them love your content, your product, and your service.
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book? – If you think your content is so great you are willing to print it out and hang it up on your wall, you have done a great job. If you are just creating content for the sake of it, people will be able to tell.

Expertise questions

  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? – The best way to position yourself as an expert is to use data and cite your sources. In addition, if you are going to be an expert, make sure you have your name on the page and even link to your bio.
  • If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? – Compared to your competition how are you seen? If you are more respected and more popular, it shows that you are potentially an expert. You should work on your brand queries as it will help get you more visibility.
  • Is this content written by an expert or enthusiast who demonstrably knows the topic well? – Are you faking it or are you clearly an expert on this topic? Sure, I can research the law and write content about the law, but I am not a lawyer and it would be obvious. Write about what you know, and if you don’t know it, go learn it really well first before writing about it.
  • Is the content free from easily-verified factual errors? – Creating fake news will hurt you. Don’t contribute false information to the web. If you write a few pieces with false information and Google catches on, it could potentially damage your whole site.
  • Would you feel comfortable trusting this content for issues relating to your money or your life? – If someone does a search on Google and lands on your site, what will happen if they read your content? If they continue on to another site and continually researches, it means that they don’t trust you enough yet. Not only is it important for you to create amazing content, but you need to show the reader why you are a credible source and why they should pay attention to you instead of someone else in the space.

Presentation and production questions

  • Is the content free from spelling or stylistic issues? – Check your content for grammar and spelling errors. Once you do that, make sure your content is easy to read. For example, having a neon font color on a white background is hard to read.
  • Was the content produced well, or does it appear sloppy or hastily produced? – Spend time making sure the content you put out on the web is polished. From custom graphics and videos to images and podcasts, make sure the overall experience is great. Writing good content isn’t enough as everyone is doing that these days.
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? – Google wants individual pages to fully answer searchers questions. If someone is looking for an answer and you link out to a lot of other sites to explain your answer, then you aren’t creating the best experience. Focus on creating an amazing experience not only from a site level but from an individual page level too.
  • Does the content have an excessive amount of ads that distract from or interfere with the main content? – Your website needs to load fast. Ads slow down a site and can ruin the user experience. Monetizing shouldn’t be the core focus of your site, instead, it should be to educate and help visitors.
  • Does content display well for mobile devices when viewed on them? – Roughly 60% of searches on Google happen on mobile devices. Your content needs to be mobile and tablet friendly.

Comparative questions

  • Does the content provide substantial value when compared to other pages in search results? – If you are trying to rank for a keyword, look at the top 10 pages that currently take up page 1 and make sure your content is better and more thorough than what is already ranking. If you don’t create something that is superior in quality, there is no reason for Google to place your site above the competition.
  • Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines? – Don’t write content for search engines. Write for humans first as Google’s goal is to satisfy humans. Even in the short run if this means you won’t rank as high, that’s fine. Eventually, Google will figure it out and your content will rank higher over time as long as you are focusing on the end-user.

Conclusion

There were a few other things Google mentioned, such as their quality guidelines, but there was one really important thing that they mentioned.

It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance.

Google’s wants to please you, not the version of you that is a marketer or an entrepreneur, but the version of you that uses Google on a daily basis.

When you perform a Google search, are you happy with the results?

If you aren’t, you aren’t going to tell Google with your words as there isn’t an easy way to do that. That’s why they look at signals, such as click-through-rates or how many people hit the back button so they can go back to Google and click on the next listing.

Instead of focusing on SEO, the real trick to winning is to focus on the user.

Go above and beyond and do what is best for them even if you feel it will hurt your rankings in the short run. Because in the long run, Google will figure it out and you should rank better if you are genuinely putting the user first and doing a better job than your competition.

So, what do you think of Google’s advice to SEOs?

The post Google’s Advice for Surviving Algorithm Changes appeared first on Neil Patel.

Here’s How Learning SEO Changed My Life

Posted by on Aug 9, 2019 in SEO Articles | Comments Off on Here’s How Learning SEO Changed My Life

Hey,

Nathan Gotch here.

I founded Gotch SEO back in 2013 within one mission: to help as many businesses as I can achieve SEO success.

I then pursued that goal by packing my stuff up and driving from California to St. Louis.

Drive

I had no clients, no prospects, and no money (except for a credit card with $500 limit).

I was also $40,000 in debt because of student and car loans.

I’ll be honest with you:

I was scared and I had every possible limiting belief enter my mind during that 27 hour drive…

“What if I fail?”… “What will people think about me?”

I could have crumbled from a case of “what ifs”, but I pushed through it.

As I result… I landed my first several SEO clients within 30 days of moving to St. Louis. I even took a picture of the first “big” check I ever received:

Check

I then grew Gotch SEO to six figures (profit) in less than 6 months and my life was never the same:

IMG_1834-1

(1st full year of running Gotch SEO)

I also eradicated my debt and exploded my net worth:

Net Worth

Bought my wife her dream engagement ring:

Ring

And a new mom ride:

Car

Also went on my first ever official vacation to St. Thomas:

Ritz Carlton St Thomas

And then to Mexico:

El Dorado Maroma Mexico

We even moved into my dream house (with my own office and dream basement).

House

I’m not telling you this stuff to brag.

In fact:

I’m a very introverted and private person (ask my wife). I literally had knots in my stomach deciding whether or not to show you the stuff above.

Here’s the truth:

I wanted to show you these things because I’m no different than you are. I was raised by a single mother in a low-income household. We actually lived in a trailer park at one point, here’s an aerial look:

trailer

I also got horrible grades in school…

GPA

…and nearly got kicked out of college for my poor writing skills.

I sometimes go through funks and question everything I’m doing.

And I still, to this day, make TONS of mistakes in my business.

Why the hell am I telling you this?

Because if I can learn SEO, get real results, and grow hundreds of companies, then there’s nothing stopping you from doing the same.

There’s one other thing I want to tell you:

I’m not motivated by material stuff.

What motivates me is FREEDOM.

Learning SEO helped me reach that goal.

I went from stressing out about paying bills…

…to never even thinking about them.

I went from feeling trapped at a job I hated…

…to jumping out of bed to work on a business that I love.

I went from never being able to do anything I wanted…

…to always being able to do what I want, when I want.

I went from a life of scarcity and fear…

…to a life of abundance and unlimited opportunity.

The truth is that learning how to drive consistent SEO results made it all possible.

If you’de like to learn how to drive consistent SEO results, then check out my SEO training course, Gotch SEO Academy.

Over 700 other entrepreneurs have already joined and I hope you do the same.

P.S. We only open enrollment to the public 2-3 times per year. However, if you’re dying to get real SEO results, then you can apply at any time.

How to safely change WP themes

Posted by on Aug 9, 2019 in Greg's SEO Articles | Comments Off on How to safely change WP themes

WordPress is one of the most used content management systems out there. The one thing that makes WordPress so accessible is its ecosystem, including the themes and plugins available. As a user, you’ll find hundreds of free and paid themes. Ease of use also makes WordPress an excellent choice for building a blog or business website.

In this article, we will focus on the steps that are required to change the WordPress theme of your website safely. If you have used WordPress before, you might know how easy and intuitive it is to change a theme, but new users may not find it so straightforward – and one wrong change can lead to site malfunction. This article will also provide some useful information for more seasoned users.

Step 1: Selecting a fresh WordPress theme

Even though this step is obvious, it is important to tick off. Getting a new theme can be a challenging task for those who don’t know how and where to get it. If you are looking for a free alternative, a good starting point is to check the free WordPress themes collection via the WordPress official repository. For paid options, Themeforest is one of the best places to look, with a vast collection of themes.

Before you choose a theme, always ensure that the new themes have all the functionality you need and that it is compatible with your current setup. Changing to a theme that breaks the site’s functionality can lead to unwanted problems.

Step 2: Backing up your website

The next step is to backup your website. This step should never be ignored – especially if you have a website with a lot of visitors. Smaller sites can skip the step, but it is highly recommend not to.

If you want to use plugins, we recommend BackWPUp, which is completely free but also very effective.

Step 3: Clone your website

The next step is to clone your website for testing purposes. It is also known as a staging site where you test out changes before pushing them to the live server.

If you are using WPEngine or GoDaddy, you get a one-click staging option. Each hosting platform has its own way to activate staging. For example, if you are using WPEngine, you can login in the dashboard and find the “WP Engine” option on the sidebar. There you will see the Staging option. Click on the option, “Copy site from LIVE to STAGING”, and you’re good to go.

If you are using other hosting platforms, do check the hosting documentation on how to create a staging website. In case of confusion, always take the offer of support before making any changes.

Step 4: Installing and testing the new theme on the clone website

Now, it’s time to install the theme on your clone website. However, before you do so, ensure that logging is turned on. Here are some of the things you need to do to ensure that the new theme works as intended.

WP_DEBUG

WP_DEBUG can help you list the issues with your theme. To enable it, you need to add the following line of code in the wp-config.php file:

define(‘WP_DEBUG’, true);

Plugins

Check whether all your previously installed plugins are working as intended. You may also want to install new plugins that you intend to use in future. This will ensure that the new theme is a perfect fit for your website.

Check on different browsers

Websites act differently on different browsers, so it’s always a good idea to test your staging website on popular browsers such as Chrome, FireFox, Safari and Internet Explorer.

Responsive/Mobile Check

Check whether the new theme is rendering correctly in mobile devices. (Go to “Customize” and you’ll see display options for a tablet and cell phone)

The checklist is not exhaustive, but you get the idea. In short, you need to make sure that the new theme works without breaking anything. Also, be sure to take your time while testing – there’s no need to be in a hurry and ruin everything. Take your time, and only move the staging website to the live site if you are 100% satisfied with the change.

Step 5: Installing the new theme on your live website

There are two ways you can install the new theme.You can move the staging website to the live site, but the simplest way is to install the new theme on your live website directly. When you do so, don’t forget to enable maintenance mode – this will let you make the changes without affecting user experience. Visitors, on the other hand, will also know ahead of time about the change.

Wrapping up

Changing a WordPress theme can be a trivial task, but it requires careful steps if you have a big website and don’t want to take risks. For a smaller site, the steps outlined in this article are also recommend as they will protect you from any malfunction later on. These five steps cover everything that you need to do to ensure that your new theme installation is as smooth as possible.

WordPress SEO – Pages vs Posts

Posted by on Aug 9, 2019 in Greg's SEO Articles | Comments Off on WordPress SEO – Pages vs Posts

Both pages and posts are important for SEO, but is one more important than the other?

It turns out that, according to the Yoast blog, the category archives obtain higher rankings in search engines than separate pages or posts. The post and the page are equally perceived. But when the author publishes several articles on certain subject, its category will most probably take the top rankings in search engines.

So proper organization of your site’s content is extremely important. The categories and category pages should be properly arranged so that Google could share the information contained on your site with Internet users.

It becomes more and more challenging to outwit Google nowadays. The search ranking algorithms became more intelligent. So Google doesn’t buy into SEO optimization tricks. Organic search rankings is a priority nowadays so your task it to provide information to it. Proper organization of pages and posts makes your site clear for Google. It should know what it’s all about.

Category pages can be compared with landing pages.

It may seem strange that Google prefers blog categories pages to separate pages and posts.

However, it’s really so. And there are reasons for it.

Google gives preference to user intent and find-ability. The category pages show the right direction therefore they are more important.

The administrator of the site should care about the structure of the site to achieve better usability and findability. This is a common problem for many resources. The visitor comes to the site and doesn’t know how to find the product because the structure of the website isn’t clear.

This factor plays a very important role contributing to better SEO and search rankings.

It’s also important to remember about things enhancing search results such as their titles and descriptions.

How to use the readability analysis

Posted by on Aug 8, 2019 in SEO Articles | Comments Off on How to use the readability analysis

Everybody knows the colored bullets in Yoast SEO. Two parts of the plugin use this traffic light system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, as readable content is incredibly important if you want your site to do well in the search results. Here, I’ll show you how to use the readability analysis.

What does the readability analysis in Yoast SEO do?

The readability analysis uses an algorithm to determine how readable your post is. We’ve carefully crafted this algorithm to make it as accurate as possible without being too strict. It features several checks that’ll give you advice when you write your post. In other words, by following the advice, you can make your text easier to read and understand.

It has been said that Yoast SEO suggests to dumb down your writing. Of course, that’s not the case. We merely want to help people write easy to understand content. I always come back to this quote by content designer Sarah Richards about making your content as readable for humans as possible:

“You’re not dumbing down, you’re opening up.”

By simplifying content, you’re automatically growing your audience, as more people grasp the message of your content. Also, you’re not writing your content just for people anymore. Virtual assistants like Alexa and Siri have to be able to work with it as well. And even Google increasingly uses well-written pieces of content for rich results like featured snippets.

That being said, while the advice in the readability section is not the be-all and end-all advice, it does give you important clues to the perceived difficulty of your text. It is crucial to write with readability in mind, as we think readability ranks!

Current readability checks

At the moment, Yoast SEO uses the following checks:

  • Transition words: Do you use transition words like ‘most importantly’, ‘because’, ‘therefore’, or ‘besides that’ to tie your text together? Using these words improves the flow of your article as they provide hints to the reader about what is coming next.
  • Sentence beginnings: Do any of your consecutive sentences start with the same word? This might feel repetitive to your reader, and that can be annoying. Always keep your sentences varied, so your article is readable and free of obstacles. Unless you want to prove something or use it as a writing style, of course.
  • Flesch reading ease: This world-famous test analyzes texts and grades them on a scale from 1-100. The lower the score, the more difficult to read the text is. Texts with a very high Flesch reading ease score (about 100) are very easy to read. They have short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is believed to be acceptable/normal for web copy.
  • Paragraph length: Some people tend to use extremely long paragraphs. Doing so makes your text look daunting as it becomes just one big blob of text. Break it up, use shorter paragraphs and don’t forget to give your core sentences some thought.
  • Subheading distribution: Similarly to long paragraphs, texts without subheadings are difficult to scan, which makes them rather daunting. So, we check if you use enough subheadings to guide your readers through the text and help them find what they’re looking for.
  • Sentence length: Sentence length is one of the core aspects that can make a text hard to read. If most of your sentences are too long – over 20 words – people lose track of your point. Readers often have to jump back a few words to find out what you mean. This very tiring and inefficient. Try to keep the number of words in a sentence in check. Shorten your sentences. Aim for easy understanding, not a complex literary masterpiece.
  • Passive voice: Using a lot of passive voice in your text makes it appear distant, and your message will be less clear. Your sentences become wordy and difficult because the sentence structure is harder to understand. Whenever you use the passive voice, always consider whether a better, active alternative is available.

Supported languages

The readability analysis is available in English and several languages, such as German, French, Spanish, and Russian. Check out the features per language for an overview. We’re continually working on adding new languages.

How to use the readability analysis in Yoast SEO

It’s very easy to use the readability analysis in Yoast SEO to improve your content. Personally, I just start writing the article I want to write. I keep the audience I’m writing for in the back of my head and try to use the words they would use. Although the readability score is calculated in real time, I won’t look at the score during the writing process. Only after (the draft of) my article is finished, I’ll check the readability score and see if I have to fix anything. If I get an orange or red bullet, I can click on the eye icon to jump to the spot where improvements can be made. Easy peasy!

Everyone has their own writing and editing process, and my way isn’t necessarily how you should use it. For instance, you might be targeting a Flesch level of 80. If so, you have to find out what works gradually. When using the readability tool for a while, you’ll notice that you’ll automatically get a feel for the text level you are aiming for. Practice makes perfect!

The readability checks in Yoast sEO

Should all bullets be green?

This is a question we often get and no, not every bullet has to be green. What you should aim for, though, is a green, happy bullet overall – the one in the tab that reads “Readability”. Having an orange bullet for one of the checks, like in the screenshot above, is ok. It’s not that your article won’t be able to rank if it doesn’t pass all of the tests. This is merely an indication, not a necessity.

We want everyone to be able to read and understand content, but we also know that there are industries where the language used is totally different from what ordinary people would use. That’s perfectly fine. Find out what works in your case. Need help? Please read our ultimate guide to SEO copywriting.

Try it out!

The readability and content analyses of Yoast SEO help you to write excellent, SEO-proof articles that are easy to grasp for anyone. In doing so, you make sure that every piece of content you write is ready to start ranking in search engines, while staying enjoyable for readers. Don’t have Yoast SEO yet, or want to take advantage of the awesome additional features our Premium plugin offers? What are you waiting for?

Read more: How to use the content & SEO analysis of Yoast SEO »

The post How to use the readability analysis appeared first on Yoast.

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