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Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land

Posted by on May 18, 2020 in SEO Articles | Comments Off on Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land

This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall.

Related: Foursquare and Factual merge, CEO Shim to lead combined company

The session explored what location data is telling us about consumer behavior during the COVID-19 pandemic. They also examined the near-term outlook for store visitation and spoke about how brands and marketers can use location intelligence as they plot a way forward. 

Watch the replay above.

Related: Stores have been closed so location data isn’t relevant, right? Wrong.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at [email protected]

Meanwhile, watch our latest session replay on local search marketing below:

Want more Live with Search Engine Land? Get it here:

The post Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land appeared first on Search Engine Land.

Traditional Marketing vs. Inbound Marketing: Why You Should Make the Switch

Posted by on May 14, 2020 in SEO Articles | Comments Off on Traditional Marketing vs. Inbound Marketing: Why You Should Make the Switch

Traditional Marketing vs Inbound Marketing: Making the Switch

Are you currently implementing traditional marketing (outbound marketing)? Looking to switch to inbound marketing?

86% of the people skip TV ads, and 46% ignore direct mail, both of which fall into the category of traditional marketing

Inbound marketing can help to improve engagement levels and double the return of investment from your advertising efforts.

Comparison between Inbound Marketing and Traditional Marketing

traditional vs digital marketing: comparison
Traditional (Outbound) vs Digital (Inbound)

Print, TV, radio, direct mail, and telephone advertising are all considered to be outbound marketing.

This marketing technique capitalizes on hard sells—you get your message across aggressively, again and again, hoping to fatigue the buyer (mentally) into accepting what you are offering.

Inbound marketing channels such as online video and social media put the consumers in the driver’s seat. Your marketing focuses on sharing information, empowering them to make the right choices.

The marketing is subtle, allowing the targeted audience space to think, ask questions, and make up their minds feeling in control of the whole process.

Cost

If you go broke every time you launch a marketing campaign, perhaps it’s time to rethink your marketing channels. A 30 seconds TV ad on national TV costs $115,000, according to data by Adage.

But how much does inbound marketing cost?  Let’s use Facebook as an example; you can post your message to the masses for free or pay as low as $1 per click for ads.

Minimum daily budget requirement on Facebook
Minimum daily budget requirements

Cost-related factors to consider when deciding between traditional marketing vs. inbound marketing:

  • The time it takes to produce a campaign—traditional marketing campaigns take longer to produce.
  • Expertise—a social media ad can be created by anyone in a matter of minutes.
  • Equipment—no big cameras and sophisticated editing suites? No worries. You can turn a simple photo into a customer magnet in indirect marketing.
  • Time and space constraints—an inbound marketing campaign can be seen by everyone on the globe at any time, again and again, but a traditional marketing campaign is constrained by time and space.

Measuring ROI

Every single dollar of marketing counts and should, therefore, be spent on the actual action on the consumers’ end.  Marketers need an easy way to monitor performance and track results.

One critical challenge for business owners when it comes to traditional marketing is that there is no real way to measure the rate of return from advertising spending.

On the other hand, indirect marketing offers several metrics and in-platform analytics on social media to track response rates and campaign performance.

Google Analytics' Audience Overview dashboard
Google Analytics’ Audience Overview dashboard

You can similarly use landing page URLs and Google Analytics to investigate the level of brand awareness and consumer interest that your ad has generated.

Engagement and Interactivity

The ‘aha moment’ with traditional marketing campaigns is short-lived because, as hinted earlier, this form of marketing is defeated by time and space.

Not only that, but there is no way for the consumer to give their feedback and engage with the brand.

Communication is a two-way endeavor; if there is no feedback in a conversation, communication is incomplete.  What happens next is that you may not get any action from the message, or the response may not be what you intended.

Indirect marketing puts the marketer/ brand and the consumer on the same platform.

Feedback is a chance for us to engage with our users.

The customer can revisit the campaign anytime, pause it, ask a question, go through it again, and leave a comment, and the advertiser can respond as appropriate.

Done the right way, indirect marketing can even turn the consumer into a brand ambassador (subconsciously) and earn you some extra marketing points in the process.

Targeting

Some pour cereal before milk and some pour milk before cereal. 

Two Types of People in This World
Image by: João Rocha

Not everyone is a fan of burgers, and certainly, not everyone drives $100,000 cars.

These are just examples of products for which marketing could benefit from intelligence audience segmentation. Marketing to people that are interested in your product is more effective, right?

The limitation with most traditional marketing channels is that they target the masses, with no way to make clear distinctions between audiences.

The result is that the cost of marketing hikes, while the response rate from the campaign remains lackluster.

Indirect marketing channels have audience segmentation tools that you can use to efficiently target the right customers by age, income, geographical region, and whatnot.

Advertising costs are much lower when you spend your budget on customers that are interested in your products and have the right buying potential. You can always expect a positive response from such consumers.

Need More Reasons to Make the Switch?

The push

  • 84 percent of millennials (the cohort makes up 25% of the world population) say that they dislike traditional marketing and do not trust it.
  • More people are choosing to get their news online as opposed to the local newspapers and TV according to Pew Research.
  • Most magazines and newspapers have folded up operations and rolled out anew on the internet.
  • In 2017, digital ad spends reached 41% of the market, as opposed to TV ads that represented only 35% of the market.
  • People want more control over what information they receive and when they receive it.

The attraction

  • Inbound marketing nurtures consumers through content, creating loyal customers out of prospects.
  • Customers are more receptive to subtle marketing techniques, while they will try hard to dodge that unsolicited marketing phone call or email.
  • By prioritizing the information that helps buyers in their research, inbound marketing builds trust and credibility.
  • 75% of marketers using inbound say their marketing strategies are effective.

Here’s How You Can Get Started with the Switch:

1. Create a social media account

Social Media Overview
Source: We Are Social

It’s free to create a social media account. It opens you up to a world of possibilities, including real-time access to customers and opportunities for instant feedback on your messaging.

There are currently 3 billion-plus people using social media all across the world. Having a social media presence, therefore, improves your ability to build brand awareness, inform, engage, and provide customer support.

If you want to see exactly how effective social media is for your business, I have the perfect example for you. 

My personal favorite example is Wendy’s! Their Twitter account currently has 3.6 million people following them. 

Wendy's Twitter Follower Count - Engagement
Would you just look at that figure?!

They’ve also been talked about on the Internet over and over again. And I’m telling you that you’re capable of doing so too! 

Other websites talking about Wendy's Twitter strategy.
Other websites talking about Wendy’s Twitter strategy.

2. Build a website and start providing values

No matter what industry you are in, there is no better way to generate new business than through a website. More and more users are doing their research online; including yourself.

According to InternetLiveStats, 2019, there are 3.5 billion searches on Google every day.

According to InternetLiveStats, 2019, there are 3.5 billion searches on Google every day.
Numbers of searches per day, according to InternetLiveStats

Your website can help you communicate with these potential customers with authenticity and at a pace they like.

3. Set an editorial calendar

Plan and document your social media and blogging activities. Focus on consistent and customer-focused content, including blogs, videos, and images, to enhance the customer journey.

These collaterals boost user engagement, and they are available around the clock for their use. The impact of this kind of content marketing beats hundreds of hours of TV ads.

In business, timing is everything. If you remember, we’ve mentioned this in 2019:  “Knowing what the best times are to reach your audience is vital and often the overlooked part of your online marketing success.”

Well, it still applies till today. So, remember to refer to our infographic “Best and Worst Time to Post on Social Media”. 

Best and worst time to post on social media
Source: SEOPressor

Click Here To Download The Full Infographic

4. Perform keyword research and optimize content

Keyword Research Tools: BiQ and LSIGraph
Keyword Research Tools: BiQ’s Keyword Intelligence and LSIGraph

The right keywords lead to a highly engaged audience. If consumers like your content because of relevance, you can be sure that they will be back many times.

They will even want to shout out your brand among their friends to spread the good news.

Keywords as a search engine optimization strategy improve your chances of being found online. They also help to take the customer through a successful customer journey and increase conversion rates.

Check out a list of keyword research tools you can use here: Best Keyword Research Tools.

5. Use Free Analytical Tools

There are countless free metric tools that can help you track the performance of your inbound marketing. To name a few, they are Google Analytics and Google Search Console.

Google Analytics' Audience Overview dashboard
Sample Report from Google Analytics.

Knowing how customers are responding to your messages is critical because you get to know what needs improving, updating, or removing. 

The result would be efficient marketing, higher audience engagement levels, and better conversion rates.

Conclusion

Times have changed, and the old ways of appealing to consumers may not yield results today. This was thoroughly discussed in this blog post. 

If you’ve been using traditional marketing all along and not seeing any success, I suggest you switch to inbound marketing right away. You’ll enjoy lower costs and start engaging with your users.

I’m extremely interested to hear about the changes you’ve experienced if you do make the switch. Feel free to share them in the comment section down below. Thanks for reading!

9 Stunning WordPress Themes for Mommy Bloggers

Posted by on May 12, 2020 in SEO Articles | Comments Off on 9 Stunning WordPress Themes for Mommy Bloggers

According to the women who have discovered the beauty and challenge of motherhood, there’s nothing more amazing in this world than bringing a new life into it. Giving yourself up to parenthood is a highly engaging, benevolent, and, let’s be true to ourselves, demanding experience. The immersive routine of being a mom gives women a boundless expanse for realizing their potential through nurturing their progeny, guiding the personalities of their kids within their environment.

As magnificent as the mom’s “crusade” might seem, however, it sometimes overwhelms devoted women, driving them to take up a new hobby or just a fun activity to add some variety to their mundane routines.

WordPress Blogging as a Getaway for Busy Moms!

With the digitalization of today, people can’t help but contemplate adopting brand-new ways to get their lives going. And this also applies to preoccupied moms, who are now indulging in the fruitful dimension of digital technologies to both cultivate their art of upbringing and turn their motherly rituals into entertainment that brings pleasure and money! Yes, be it a talented, motherly scholar with a flair for writing who works for a writing service like EssayShark, or skilled designer moms freelancing for leading web platforms, there are increasing ways for moms to seek occupation during motherhood. And, when it comes to gaining financial benefit from doing what you like, what tool serves better than blogging?

What content management system, in turn, is the best platform for blogging today? For a super-busy mom, having a finely arranged WordPress blog means constantly enhancing their intellectual and creative capacities and sharing their unique knowledge and experiences with the world! The versatile nature of WordPress blogging allows mommies to experiment with their blogging activities and choose what kind of blog they want to have. This extravagant versatility comes from the abundance of themes that the platform has to offer users – this is what appeals so strongly to overwhelmed but inspired moms who now have a myriad of opportunities in front of them.

The striking plethora of the best themes that you, a caring and enthusiastic mother, can use for your blog on WordPress is what we are about to cover in this article! Brace yourself!


Katelyn WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Are you desperate for creating an extraordinary niche blog? The Katelyn theme can help you with that! Based on the Gutenberg publishing paradigm culture, the Katelyn theme is one of the best WordPress themes for mommies who aspire to share their creativity with users through a multi-functional platform with a convenient interface. The theme offers a wide number of shortcodes and styles that make it an attractive tool for inquisitive and brave moms! “Start blogging elegantly” – this is how enticingly the creators of this blogging theme invite thrill-hungry mothers to get started with their outstanding blogging activities with the help of an elegant platform!


Especio WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

If you’re a loving mom who, aside from giving all your affection and passion to your kid, is crazy about cooking, make sure to use this “exquisite” theme. Also powered by the Gutenberg paradigm for publishing, the Especio theme features an innovative, widely likable publishing style as well as other powerful design and functionality elements, which will largely contribute to the popularity and strong appeal of your gastronomic blog. The theme supports all kinds of niche  websites, magazines, coaches, and parenting blogs. With the remarkable interface and usability of this theme, food-faddist moms can easily apply their gastronomic creativity and aesthetic perception to develop a unique, savory, and, most importantly, helpful virtual cookbook with their most precious and refined recipes.

In addition to all the magic and charm that comes with the Especio theme, success-oriented moms receive a responsive SEO-optimized code that increases the ranking of the blog, making their cooking projects valuable not only in terms of the content provided, but also the search engine optimization technology.


Melania WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

There’s hardly any mom that doesn’t like making art with her hands! With this intuitive and smart theme, you can now realize and even reinforce your creative potential – share your broad knowledge in handmade craft by penning insightful guides, making tutorials, and posting the pictures of your handmade works right on your Melania blog! Perfect for mommies who love sewing, knitting, embroidering, and ornamenting, this theme will also grow on those who have nothing to do with these enthralling practices, as Melania enables users to create blogs not related to handmade art.

Even if you’re not into embroidery or a similar craft, don’t be so hasty to pass the theme by, as it supports lifestyle blogs, too. With the focus on the handmade culture, the Melania theme provides curious moms with a lot more options and solutions to their unchanging daily routine.


GlamChic WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Do you still manage to maintain your stunning looks and stay as charming as you were before giving part of your charm to your baby in birth? And do you still remember and use all your top beauty secrets and recommendations you’d like to share with other self-motivated moms who are ready to dress to impress? Then the GlamChic theme is definitely for you! Start unveiling your secrets to staying young and gorgeous with this universally acclaimed theme created for sharing and enriching the powerful knowledge of womens’ beauty. This theme allows you to build websites for a fashion blog or a beauty store with little effort put in. Using GlamChic provides a rare opportunity to merchandise, educate, and exchange information with other beauty queens across the web.

With this theme, you can also review cosmetic and skincare products as well as let others post reviews of the products you recommend for use on your blog. The reviewing feature is very effective in helping women give their preferences only to highly rated goods. After perusing an actual evaluation by a real customer, a user gets to know the naked truth about the product reviewed – just like this practice normally works with other, different services such as online writing companies, where every review is written from an unbiased and fair-minded perspective.


Graziola WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

The challenging weight problems after giving birth almost never have mercy even on stately, fit girls. In this regard, guess what is one of the highest trending topics among the young moms community? Yes, managing their weight issues! And the Graziola theme offers you a great opportunity to create a useful, informative blog aiding overweight or underweight mothers to handle their delicate problem, introducing them to reliable and credible guides, suggestions, and tutorials they can use to overcome postpartum obesity or, in some cases, anorexia.

With this theme, you can create sports magazines, healthy nutrition stores, and other helpful types of content that will assist moms like you in battling their weight problems.


Revirta WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Being a mom doesn’t mean giving up your money-making opportunities – Revirta allows you to become a successful entrepreneur and run a thriving online business right from your home! With the Revirta theme, you can conceive your own online organization focusing on virtual assistance or social media consulting. Creating an online enterprise has never been easier than with the smart functionality of this intuitive theme, which enables overloaded moms to successfully operate their virtual businesses while still being able to care for their offspring.

Powered by the WPBakery page builder, Revirta erases the boundaries for users in developing their own business websites, letting them get more benefits from the final outcome of the development process. The intelligence of the Revirta system goes far beyond traditional standards and rules that most digital entrepreneurs are used to. The Revirta theme is your greatest solution to any financial struggles you may be experiencing when on maternity leave.


Femme WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

What can inspire a busy mom going through a hectic daily routine more effectively than undertaking a fashion blog? This advanced theme provides moms with a broad canvas for bringing to life their subtlest preferences and attractions in the industry of today’s haute couture. Specially for aspiring fashionistas, the theme provides a broad spectrum of innovative features that will help you turn your website into a piece of digital art, where you’ll be able to seamlessly update the readers with the latest news from the fashion industry, like an IT and fashion design pro!

In addition to its striking benefits, the Femme theme comes with Instagram feed integration, which helps users increase their client base in just a few simple steps. Another attractive feature of this theme, the WooCommerce plugin, enables users to monetize their blogging activity with greater efficacy and less effort!


Mamita WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Now we move to the wonderful theme completely dedicated to parenting – here, you can share your own experiences as a mother, covering important motherhood topics such as breastfeeding, pregnancy, postnatal depression and recovery, and including other substantial topics connected with being a mom. The functionality of the theme allows you to create tutorials with unique content, galleries with your own pictures documenting your outstanding motherhood, and advice for young moms on how to tend to their babies like an expert! In your Mamita blog, you are also free to mention the accomplishments and failures of the father as an active participant of the upbringing process.

The Mamita theme is the perfect choice for mommies with vast experience in parenthood who can help others find the right approach to dealing with their daily challenges of nurturing their kids.


Emberlyn WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

As another noteworthy theme for avid fashion followers, the Emberlyn theme will appeal to the mommies whose profession is fashion! This theme allows you to establish yourself as a prosperous personal shopper, fashion consultant, stylist, or fashion designer. A fashion blog powered by Emberlyn will indeed draw thousands of curious users to take a look at your page and order your services. The functionality of this bright theme opens doors for users to develop compelling content for their readers, presenting themselves in the most favorable light!

Through this inviting theme, you’ll be able to create fascinating videos, presentations, galleries, portfolios, and other forms of content to modernize your blog! The smart interface that the system uses broadens the horizons of enthusiastic moms willing to take the bull by the horns. They can launch their amazing career as an online fashion expert who makes good money sitting around their beloved kids and giving them the love and protection that they need to stand on their own feet!


Let’s Get Started Now!

Now that you have taken a close look at the lavish array of the tempting opportunities covered in this article, we bet that your understanding the culture of freelancing among busy moms has changed for the better, hasn’t it? The modern digital world greatly refashions the traditional ways and customs of being a caring mom, providing women with the valuable and unprecedented medium for announcing themselves, improving their financial wellness, and maintain their intellectual and cultural growth. These days, a woman nurturing her small kid doesn’t need to put herself into the cage of regression and self- destruction – with WordPress, mommies are to have life beyond their motherly minutia, using attractive and up-to-date blogging practices to stay updated as the world stays ever-changing. WordPress gives loving mothers unique the tools for care for their kids without ceasing to care for their own selves!

With such a breathtaking profusion of opportunities that blogging introduces to talented moms, every progressive mother should harness the craft of blogging and begin their productive, thrilling, and lucrative WordPress business. To reach success with the blogger’s profession, all you need is unrestrained desire backed up by a good WordPress theme that you can pick among the most popular options we have provided in this extensive article. However, keep in mind that being an eminent blogger is a lot easier than staying a good mother for your kid!

The post 9 Stunning WordPress Themes for Mommy Bloggers appeared first on WP Fix It.

New Age Cloaking

Posted by on May 12, 2020 in SEO Articles | Comments Off on New Age Cloaking

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically.

As publishers have become more aggressive with paywalls they’ve put their brands & user trust in the back seat in an attempt to increase revenue per visit.

user interest in news paywalls.

Below are 2 screenshots from one of the more extreme versions I have seen recently.

The first is a subscribe-now modal which shows by default when you visit the newspaper website.

The second is the page as it appears after you close the modal.

Basically all page content is cloaked other than ads and navigation.

The content is hidden – cloaked.

hidden content.

That sort of behavior would not only have a horrible impact on time on site metrics, but it would teach users not to click on their sites in the future, if users even have any recall of the publisher brand.

The sort of disdain that user experience earns will cause the publishers to lose relevancy even faster.

On the above screenshot I blurred out the logo of the brand on the initial popover, but when you look at the end article after that modal pop over you get a cloaked article with all the ads showing and the brand of the site is utterly invisible. A site which hides its brand except for when it is asking for money is unlikely to get many conversions.

Many news sites now look as awful as the ugly user created MySpace pages did back in the day. And outside of the MySpace pages that delivered malware the user experience is arguably worse.

a highly satisfied online offer, which does the needful.

Each news site which adopts this approach effectively increases user hate toward all websites adopting the approach.

It builds up. Then users eventually say screw this. And they are gone – forever.

a highly satisfied reader of online news articles.

Audiences will thus continue to migrate across from news sites to anywhere else that hosts their content like Google AMP, Facebook Instant Articles, Apple News, Twitter, Opera or Edge or Chrome mobile browser new article recommendations, MSN News, Yahoo News, etc.

Any lifetime customer value models built on assumptions around any early success with the above approach should consider churn as well as the brand impact the following experience will have on most users before going that aggressive.

hard close for the win.

Categories: 

Complete beginner’s guide to SEO

Posted by on May 11, 2020 in SEO Articles | Comments Off on Complete beginner’s guide to SEO

In this guide, we will list our best SEO basics categorised by subjects regarding SEO.

Table of contents

Before you’re going to start building a website, we would advise you to draft up your SEO strategy first. A good SEO strategy touches quite some topics that you would need to think about before you can start building. But in reality, we see lots of site owners start looking for SEO once their website is already up and running. Luckily it’s never too late to join the party, and this complete beginner’s guide to SEO is here to get you up and running.

There’s a whole lot that you, as the owner of a website, could and actually should do to attract visitors to your site. One of these things is optimizing your website for search engines like Google, Bing, and Yandex. This is Search Engine Optimization. Because we have already written so much great content about the basics of SEO, the time has come to unite the best knowledge we have to offer in one beginner’s guide to SEO.

SEO and search in general

If you don’t want to spend money on advertising in search engines but do want to increase traffic to your website, then by now, you should realise SEO is the way to go. In the articles listed below, we have written everything you need to know about SEO and Search in general. So you will find out what Google does, what SEO is, how it affects the search result pages and our beliefs on practising good SEO.

Yoast SEO: the ultimate SEO plugin for WordPress

When you’ve come up with a holistic SEO strategy, you’re going to need the tools on your website that can help you achieve your goals. This is where Yoast SEO comes into play. We offer both free and premium solutions for you to work with. That’s why we’d like to explain what our plugin can do but also what you should do yourself.

User eXperience (UX)

User experience is an essential part of the puzzle. Just when you thought your website was finished, we tell you to have a good look at it again. But then take into account all the posts listed below. Most importantly, we advise you on what UX is and why it influences SEO. Without prior knowledge of UX, don’t you agree you would instead visit a website that loads quickly, is easy to navigate and looks trustworthy instead of one that takes ages to load and where you can’t find the menu?

Site structure

When creating a new website, site structure is one of those elements that you should start thinking about early on in the process. Although in a CMS like WordPress, you can easily make changes afterward; it’s good to define a good site structure at once. In the following articles listing in this beginner’s guide to SEO, we will guide you through the most important topics on the subject.

Copywriting

Do you need more help to take your SEO copywriting to the next level? In our SEO copywriting training, which is part of our Yoast SEO academy training subscription, we’ll teach you how to write copy that ranks!

Pro tip: Fine-tuning the readability of your copy is more important than (over-)optimising it for Google. You are writing content for your audience, not for Google.

Content

Why do people visit your website? Because of your excellent content, of course! Through the next posts, you will learn all about writing and optimizing your content. But first things first, before you start writing, you should do some keyword research. Find out what your audience is searching for online and adapt your keyword strategy to your new-found knowledge. Only now, you can focus on what your audience wants to read and write content that answers all of their questions.

Link building

Google uses links to find your website and its content. If you haven’t got links, it can be hard to get your site noticed by robots and your site might not get indexed as quickly. If your website is already indexed, you can link to your new content from a page that has already been indexed. This is what we call internal linking. If another website links to your website or the other way around, that is what we call external linking. Read all about it in the next posts and put this knowledge to use.

Mobile

Google announced that by September 2020, it would make mobile-first indexing the default. Google will do this because just more people use the web on their mobile devices than on any other device. Your website must be responsive, meaning it displays correctly on mobile phones, tablets, and other handheld devices. In the following blog posts, we will tell you what you can do to optimize your website for mobile use.

Technical SEO

While the Yoast SEO plugin handles a lot of the technical SEO details for you, these articles are definitely worth your while. If you don’t know whether your website lives up to the standards it should, as we describe in the linked articles below, you should contact your developer or website host to have your questions answered. If you’re wondering how to get your website to be one of those unique results on the search engine results page (SERP), the posts on structured data and rich snippets are a must-read!

Analytics

By the time you are reading this part of the beginner’s guide to SEO, you probably already know what Google Analytics is. If not, no problem, we’ve got you covered. If you know the basics, we will elaborate on some practical information about using Google Analytics. Next to Analytics, there is Search Console. Everyone maintaining a website should be using Google Search Console. It gives a lot of insight into how your website performs and what you do to improve its performance.

If you want to learn more about using social media and other essential SEO skills, you should check out our All-Around SEO training! It doesn’t just tell you about SEO: it’ll help you put these skills into practice!

Social

Did you know your presence on social media also affects your SEO? Therefore our CEO Marieke van de Rakt wrote an excellent post on how to use social media. Find out how and why it could benefit your SEO strategy.

Open Source

Collaboratively working on software while it’s source code is open for all to see, and improve! At Yoast, we just love open source. WordPress is open source and even our plugins our open source. We actively encourage people to help us improve our plugins. In return, we devote 5% of our developers’ hours to working on the WordPress core.

Ready to become a pro after reading this beginner’s guide to SEO?

If you’re reading this and read every article listed in this beginner’s guide to SEO, you may call yourself a newbie no more. Now you’ve come to a basic understanding of SEO; you probably have a massive to-do list for your website. Some of the things on your list should you let your developer or website host handle, but there’s so much you can start doing yourself to improve your website’s chances to rank in search results. If not, here’s an idea of what your to-do list might look like:

To-do list

  • Define a holistic SEO-strategy
  • Install the Yoast SEO plugin on my website
  • Check if my website’s accessibility is good
  • Check my site speed and try to improve it
  • Re-evaluate my site structure
  • Implement breadcrumbs in my website
  • Define a keyword strategy
  • Do keyword research
  • Optimize available content for SEO
  • Write great content for appropriate keywords and keyphrases
  • Try building links from other sites to yours
  • Re-evaluate if your website is mobile-friendly
  • Address your developer and website host to get your technical SEO up to par
  • Use Yoast SEO Premium to speed up your work and get awesome features
  • Try and get a rich snippet on the SERP
  • Set up Google Search Console and work on its recommendations
  • Work on your social media page(s)
  • Last but not least: keep reading our blog for the latest tips and tricks

Here you have an extensive list that will keep you occupied for many hours. But we promise that it’s worth it! Some things might be quick wins, while others may seem ineffective. Please keep in mind everything you do will affect your chances to rank. After all, it should be part of your holistic SEO-strategy. Now, you’re ready for more in-depth SEO content, so why not check out our 16 Ultimate Guides to higher rankings?

Feel like you’re ready for the next step in becoming a SEO-professional?

The post Complete beginner’s guide to SEO appeared first on Yoast.

New Version of SEO Toolbar

Posted by on May 10, 2020 in SEO Articles | Comments Off on New Version of SEO Toolbar

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox.

You can install it from here. After you install it the toolbar should automatically update on a forward basis.

It is easy to toggle on or off simply by clicking on the green or gray O. If the O is gray it is off & if it is green it is on.

The toolbar shows site & page level link data from data sources like SEMRush, Ahrefs & Majestic along with estimated Google search traffic from SEMrush and some social media metrics.

At the right edge of the toolbar there is a [Tools] menu which allows you to pull in the age of a site from the Internet Archive Wayback Machine, the IP address hosting a site & then cross links into search engine cached copies of pages and offers access to our SEO Xray on-page analyzer.

SEO today is much more complex than it was back when we first launched this toolbar as back them almost everything was just links, links, links. All metrics in isolation are somewhat useless, but being able to see estimated search traffic stats right near link data & being able to click into your favorite data sources to dig deeper into the data can help save a lot of time.

For now the toolbar is still only available on Firefox, though we could theoretically have it work on Chrome *if* at some point we trusted Google.

Categories: 

Five digital marketing tips for freelancers

Posted by on May 8, 2020 in SEO Articles | Comments Off on Five digital marketing tips for freelancers

30-second summary:

  • Freelancers are responsible for handling every aspect of their business to see growth – and digital marketing helps boost business growth. 
  • Your freelancing career involves marketing yourself while also handling client relationships. For different stages of the client journey, you need to stay organized, send relevant emails, and think creatively about what you have to offer.
  • Digital marketing opens opportunities for you to market your freelance business with the best possible website content, start new client relationships, reassure clients about their worries, and send personalized, automated emails at each stage of your client relationships.  

Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not all freelancers practice.  

When it comes to building your brand, creating a compelling website, and generally marketing yourself online, what are the best ways to get started?  

Here are five digital marketing tips for freelancers.  

1. Focus on these four important website pages

As a freelancer, your website is one of your most essential tools. One of the reasons that people trust businesses is because of what they have on their website. 

And no website is complete without these four most important pages: 

  • The homepage 
  • The “About me” page 
  • The portfolio and work experience page 
  • The “Contact me” page 

Your website is the easiest and most direct way for a prospective client to learn about who you are, your skills, and how to work with you in the same successful way previous clients have.  

The homepage is where you should include your value proposition, and proof, like a client testimonial – of how working with you helps people see their desired results. A website visitor leaves a page within 10-20 seconds of arriving. However, a web page with a clear and immediate value proposition is known to keep web visitors on a page longer – long enough to (hopefully) convert them into clients.  

The “About me” page is where you show people what kind of a person your clients will work with – and that’s important to them. A report by BBMG states that 73% of people care about the company, not just the product or service when making a purchase. People want to buy from people. Authentic, similar, and likeable people.  

The portfolio and work experience page is where you can show off your best work. Clients often want to see a sample of the work that they’re going to get, to see if your style matches what they’re looking for. This page is that sample. 

The “Contact me” page is key. This is where people can hire you, so it’s a great place to answer any outstanding questions — to lay out the next steps and reiterate your value proposition. It’s also a good place to collect important information, like the budget, from people who contact you. 

You can have all other types of pages on your site. But start by getting these four right. 

2. Create an online course 

According to a Stratistics MRC report, the global elearning market is projected to account for over $275 billion by 2022 (which is way up from the $165 billion accounted for in 2015). 

Creating an online course can feel like a lot of work, but it’s become easier than ever to sell your expertise. Online platforms like Thinkific or Podia give freelancers the tools they need to productize their experience — and potentially introduce some recurring income. 

When it comes to creating your course, keep a running list of the questions you get most often from your clients. Which projects come your way the most often? What information do you wish all your clients understood? 

Each of those questions can serve as the backbone for a new course — and most technology platforms will give you more ideas about how exactly you can package your product to sell.  

It takes an up-front investment to get an online course off the ground, but once you launch you can create a revenue stream that isn’t hourly or project-based billing (and expands beyond selling your time directly). 

You can host online courses on your website or through another platform, and you can promote courses via social media posts, paid advertising, and segmented emails.  

3. Create a client onboarding checklist 

When you have a new client, your first step is not to immediately start work on their project.  

Up until now, you and your new client have talked about things like your skills, the types of projects they have in mind, and the cost you agreed on for your services. You made a general plan for your work together. Now is the time when you put the plan in motion. 

A client onboarding process can make sure that everyone is on the same page. More importantly, onboarding is where you show new clients what you can do.  

As you begin work with a new client, you can upsell them on an online course, gated content, and other helpful resources. And as you start, it helps to have an onboarding checklist to keep track of each necessary step to sustain productive client relationships.  

A client onboarding checklist includes steps like

  • Send an automated welcome email with details about what to expect next 
  • Send an invoice email for the first half of payment 
  • Set up a shared project management tool for project progress visibility 

The structure is an important part of any relationship – and especially your client relationships. You can’t expect clients to follow your lead on a project if they don’t know what path they are walking. Clearly lay out a client onboarding process for yourself and use a checklist to stay on track.  

4. Address these three most common client objections 

Any prospective client is going to have questions for you – and they are also going to come ready with reasons why working with you won’t work out. 

But you have to remember – they are talking to you because they need your help. When common client objections arise, it’s up to you to be able to handle them. 

You can use your digital marketing to handle client objections before they even reach you. Your website copy, blog content, social media posts, and emails can all showcase how you deal with your clients’ problems. 

For example, a prospective client who is worried about the cost of hiring a freelancer may respond positively to website copy that says, “Pricing is month to month with no contracts, no extra fees, and no hidden gimmicks”. 

When you are directly dealing with a client through emails and phone calls, being prepared with a list of objections and your responses can help with them over 

Three common client objections you can encounter are

  1. It’s too expensive: Instead of leading with price, focus on the value and benefits of your service. Circle back to what the client gets with your offering, and the problems or pain points it solves.  
  2. You don’t understand my business: Respond with curiosity instead of getting defensive. Agree with them and let it be known that you want to learn about their business, then ask them to tell you about it. 
  3. I don’t have the time or resources for this right now: Instead of asking them when the best time to talk later is, ask them what time and resources they DO have right now. This helps you learn what support you can offer them in the meantime.  

Some clients might be worried that hiring you is too expensive. Instead of a reply that defends your pricing, focus on the value and benefits of your offering. Circle back to what the client gets with your offering, and the problems or pain points it solves.  

5. Send automated follow-up and thank you emails to clients 

Throughout a client relationship, certain emails are required. During a project, you should send multiple check-in emails. After a project is done, you should still keep in contact with clients through follow-up and thank you emails. 

Follow-up emails can go to past clients that you want to work with again. In many email marketing platforms, you can find customizable follow-up email templates to cut down on communication time for you.   

When you have a new client, it’s important to build on your existing relationship and keep communication open. Sending a personal thank you note after you complete a client’s first project shows that you care. 

Personalized, thoughtful communication is the root of good customer experiences – and a big reason why clients continue to work with businesses. However, it can sound like a lot of time-consuming work to send out all of the necessary types of emails to clients. Automation exists to help you send every email you need without extra work from you.  

Nucleus found that marketing automation improved business productivity by an average of 20%. It can help you track and maintain communication with your clients. You should use marketing automation to send a thank-you email to first-time clients and follow-up emails to past clients.  

I hope freelancers everywhere can benefit from these tips and other free resources for freelancers. Manage clients, promote your freelance brand, and grow your business by taking hold of your marketing strategy.

Lauren Minning is a Content Marketing Specialist at ActiveCampaign.

The post Five digital marketing tips for freelancers appeared first on Search Engine Watch.

What are Backlinks? And How to Get More in 2020

Posted by on May 5, 2020 in SEO Articles | Comments Off on What are Backlinks? And How to Get More in 2020

A “backlink” is created when another website links to yours. This why some people refer to them as “external backlinks” or “inbound links”. Search engines like Google consider backlinks to be “votes” for a page. In many studies, the quantity of backlinks a page has correlates with higher organic search engine rankings.

what are backlinks

7 Backlink Quality Indicators

Not all links are created equally and that’s why it’s critical that you know what a good backlink look like. Here are some guidelines to follow:

1. Relevance

Your #1 link building objective should be to get links on websites that are relevant to yours.

But don’t take my word for it. Here’s what a former member of Google’s search quality team, Andre Weyher, said back in 2012:

Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. – Andre Weyher

This quote is stating the obvious:

Your link acquisition efforts should begin with the most relevant opportunities.

But there’s a problem with this approach:

Getting 100% exact relevancy for every single link is unrealistic.

That’s why I develop The Relevancy Pyramid framework for prioritizing your link opportunities.

The Relevancy Pyramid

Here’s a visual representation:

Relevancy Pyramid

The idea is quite simple.

There is a limited supply of 100% relevant link opportunities. However, as you broaden your research, there will be many more opportunities to go after.

The key is prioritize opportunities at the top of the pyramid (since they’re the most relevant) and work your way down the pyramid (towards less relevant opportunities).

2. Authority

The stronger the site, the better the results.

Since Google doesn’t update PageRank anymore, you have to rely on third party metrics.

None of these third party tools are perfect, but they will do the job.

I recommend you analyze opportunities using all available options.

The best link analysis tools are:

3. Link Quality

Third party metrics such as Domain Rating (Ahrefs), Trust Flow (Majestic), and Domain Authority (Moz) can all be manipulated.

So, although a website can appear to be “authoritative” on the surface, it be outright dangerous when you dig deeper.

That’s why you must examine the link profile of your opportunities.

All the tools I mentioned above will do the job.

Use these same standards I’ve outlined in this section to determine whether your link opportunity’s link profile is high-quality or not.

4. Traffic

If you approach link acquisition with the intention of driving traffic to your website, it changes your entire mindset.

Your goal should be to get links on website with real traffic.

This doesn’t mean you’ll get loads of referral traffic, but it’s a good standard to have.

Since you will never know the exact traffic data of a site without getting in their analytics, you will need to use SEMRush or Ahrefs.

5. Editorial Standards

Why are diamonds valuable? Because they’re difficult to get. That’s how you need to approach your link building. The harder it is to land a backlink, the more valuable it probably is.

On the other hand:

The easier a backlink is to get, the less valuable it is.

Focus on getting links on websites that have editorial standards.

6. Outbound Link Quality

Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other quality outbound links.

Examine every prospective website and ask:

  • What are they linking out to?
  • Are the outbound links relevant?
  • Are the outbound links going to respected, trusted sites?
  • Do the outbound links look natural or do they look like paid links?

7. Indexation

This is by far the most obvious point, but the target website needs to be indexed in Google. If the site isn’t indexed, then your links will be worthless.

Just go to Google and search “site:example.com”. If they don’t show up, avoid the website.

You now know what a squeaky clean link profile looks like.

But now let me show you the links you need to avoid.

How to EARN Backlinks

Many people doing SEO confuse earning links with building links.

These are two different concepts.

To EARN, means that you DESERVE links.

Have you ever taken a second to think about why your website even deserves links?

I’ve realized that there is only one way to EARN links…

You must become obsessed with pleasing your users.

As of late, I have become consumed with the overwhelming ambition to please my users.

After hours of thought, I’ve realized that effective SEO starts with the user in mind.

You have to be user-centric.

If you please the user, you will please Google.

I used to spend so much of my time trying to figure out how to “trick” or manipulate Google.

I can’t get that time back, but I have learned an important lesson:

To build a real business, you must focus on pleasing the user.

All the time. On a consistent basis.

Understand that:

  • Happy users ARE your marketing.
  • Happy users will EARN you links.
  • Happy users will SHARE your content on social media.
  • Happy users will RETURN to your website.

Your SEO campaign will transform when you put your users first.

Let me show you how to earn links by being user-centric:

1. You Have to Become User-Centric

Let’s face it:

If users don’t like your website, then Google won’t either.

Your focus shouldn’t be on manipulating algorithms.

Your focus should be “what can I do right now to help my prospective customers or readers?”

There isn’t a single website online that can’t improve User Experience (UX).

There is always room to help more and give more.

A website that puts 100% effort into pleasing the user, will earn links.

You need to remember how Google interprets a backlink.

It is a vote. Some of these “votes” are better than others.

Think of it this way:

The U.S. just went through an election cycle.

Candidates from the Republicans and Democrats are battling to earn their party’s nomination.

When you cut through all the media noise there is a powerful marketing technique at play:

Endorsements.

Whenever a candidate gets an endorsement from a well-known figure in the party, it is a huge deal.

A single endorsement can get enormous amounts of news coverage.

Here are two examples:

Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Glenn Beck Endorsed Ted Cruz
Google Trends After Glenn Beck Endorsed Ted Cruz

Look at those spikes immediately following endorsements.

Think of links as endorsements for your website.

What does your site/blog have to deserve a big endorsement?

Small endorsements are fine and will compound overtime.

But getting an endorsement from a well-known site in your industry is way more powerful.

The only way to get such endorsements (links), you need to give tremendous value for the user.

2. Your Content Must Please the User

You know how competitive content marketing is in the entrepreneur, SEO, and marketing industries.

Bloggers are pumping out incredible pieces of content.

Sometimes these content pieces are more than 10,000 words.

Others times, hundreds of hours are investing doing research and finding data.

This is the standard in these industries.

Yet, this isn’t the standard in every industry.

Should it be?

Maybe.

But it’s not.

There isn’t a single formula for creating content that pleases a user.

That’s why it can be dangerous immersing yourself in the industries above.

It narrows your view.

You start to think that “good” content has to be 1,800 words or more.

The truth is:

“Good” content comes in all shapes and sizes.

There are no laws for creating great content.

I do not believe that every piece of content you create needs to rank on the first page of Google.

Yes, most of your content should focus on a single keyword.

But, don’t let the search engine determine what types of content you want to produce.

There are times when you need to solve a micro problem in your content.

This micro problem may only get 10 searches a month in Google.

WHO CARES.

As long as you have the intention of helping someone, it will improve the value of your website.

There isn’t a problem too big or too small.

SEOs get wrapped up in data, but forget about the user.

Who cares if Google is telling you that a particular keyword only gets 10 searches a month.

For all I care, that is an opportunity to help approximately 10 people.

You want to know what’s funny?

When I created the article “How to Index Backlinks 100% of the Time”, there wasn’t any search volume.

I didn’t care that it didn’t have search volume at the time.

I just knew it was a problem because I was the one struggling with it!

I spent a few hours created that content and it’s driven 11,000 pageviews from Organic Search this year alone:

SEO Results

The moral of the story is that your content needs to help people reach a goal or solve a problem.

It doesn’t always need to be monumental.

You get the point.

Focus on the user first.

What are their problems and what can you do to help them?

After you figure that out, then you need to make sure that…

3. Your Content Stand Outs

Creating rehashed garbage won’t get you anywhere. It won’t help you in Google and it won’t help your business grow.

The successful businesses we see in the world are innovative.

They don’t think about how to copy their competitors.

They think about what they can do that’s different and unique.

Take a look at the pages ranking in Google for your target keyword.

Think: “What can I do that’s different than these 10 pages?”

Here are the common characteristics/quality holes you want to look for:

Outdated Content

Creating updated content is the single biggest way to be different.

Time is the enemy of many blogs.

Not all content will become outdated if it’s evergreen.

But, it depends on the industry.

For example, the SEO industry changes at a rapid pace.

Marketing in general is always changing and there are always new mediums emerging.

Content gets outdated.

When you find outdated content, there’s opportunity.

The most obvious plan of attack is to create an updated piece of content, but that’s not all:

You must create an updated piece of content that blows the other one out of the water.

Don’t play nice when it comes to helping the user.

It is a competition to see who can help the user more.

You need to win.

Lack of Depth

Sometimes it’s mind boggling why some pages even rank on the first page of Google.

Many times, these pages are ranking because their site has so much authority.

If a page is ranking because of its site authority, it’s an opportunity for you.

Pages that rank in this fashion will likely have “thin” content. You can dominate them by creating content with more depth. Not just a little more depth. Create massive depth in your content.

Like I said above, don’t let it be a competition.

Your content should be so good that your competitors don’t even attempt to beat it.

Lack of Data or Research

Some content ranking on the first page of Google is great, but lacks data and research.

If you identify pages like this, you can overwhelm them with data and research.

Leverage trusted data sources in your industry.

If there isn’t lots of data available on hand, then create your own case studies.

These case studies will give you unique data that will make your content stand out.

Lack of Personality

Some content on the first page of Google will put you to sleep. The content has a “corporate”, impersonal tone.

Content becomes “corporate” when the company loses sight of the user.

They become out of touch.

Great content and copywriting is suppose to be simple and personal.

Beating corporate speak is my goal with Gotch SEO.

When I see content that’s ranking well (without personality), I know I will smash them.

I do my best to speak to YOU.

I want YOU to know that I’m helping YOU.

YOU are what matters.

YOU are the reason why I even produce content.

Use “YOU” in your content.

Speak to your reader.

You aren’t writing for an audience.

You are writing for a single individual.

Do me a favor:

I want you to “LOL” next time you see a page ranking with “corporate”, impersonal content.

Why?

Because it’s your job to push them off the first page of Google by being personal and caring more about your users.

Lack of Readability & Visual Appeal

I’m sure you have seen it:

  • unbearable big blocks of text
  • no headings
  • no images
  • white font on a black backgrounds
  • distracting designs

As I mentioned above, there are pages that rank because of their website’s authority.

Some of these pages will have essay-like content that gives me college flashbacks.

To beat them, create content that:

  • is readable (use bullet points, lists, etc.)
  • is easy to scan (use descriptive headings)
  • uses beautiful visuals.(use images to break up long content)
  • has black font on a white background (it’s easier to read/a proven copywriting principle)
  • doesn’t have distracting design elements. (your content is the most important element on the page. Don’t let your design take away from.)

4. You Must Be Willing to Do What Others Won’t

You have likely noticed a trend in this article already. Great content marketing AND ranking pages in Google requires enormous amounts of effort. You have to be willing to do what others won’t.

The good news is that most people are lazy.

  • It’s hard to sit down and write every single day.
  • It’s hard to think outside of the box.
  • It’s hard not to get distracted.

But that’s what it takes if you want to create content that produces results.

You aren’t always going to get it right, but the more you produce, the better chance you have to succeed.

Produce. Produce. Produce.

And when you finish producing, start producing more.

5. You Must Be Creative

Being creative is hard, but everyone struggles with coming up with unique ideas.

Many of your ideas will likely suck, but it doesn’t matter. You only need a few good ideas to stick to start seeing growth.

Creative content will attract high authority links.

At the same time, don’t feel like you need to always reinvent the wheel.

Use tools like Buzzsumo and the first page of Google to see what content has attracted the most links.

You can then use the same idea, but create something completely unique and better.

Keep in mind:

This is still creativity!

The only difference is that you aren’t coming up with ideas out of thin are.

Instead, you are using ideas that are already validated. This will increase your content’s chances of success.

6. You Need to Be Unique

I can’t stand rehashed information. I see it so often across all verticals and it’s painful to see.

Rehashed content won’t earn you links.

If all you can think of are rehashed ideas, then don’t publish at all.

It’s better to publish one super unique piece of content than it is to produce rehashed garbage.

Make it unique.

Be creative and be different.

Bloggers link to content that is innovative, unique, and super valuable.

7. You Must Outperform Others

As I explained in a previous step, you need to beat your competitors.

There are likely a few competitors in your industry that are producing stellar content.

You need to outperform them.

They are the benchmark.

Analyze their content and do your best to understand why it performs well.

Ask:

  • WHY do they get so many social shares?
  • WHY do they get so many blog comments?
  • What makes them different from the thousands of other bloggers in your industry?

Understanding why they are successful will help you develop a plan to beat them.

Remember:

The goal isn’t to beat them in a slimy or unethical way.

The goal is to beat them by giving MORE value.

That needs to be your goal no matter how hard it may be.

8. You Have to Be Consistent

Instead of trying to be perfect, you need to be consistent.

You should try to produce at least some content everyday.

Will it always be a masterpiece?

No.

It’s the ACT of producing content is what’s actually valuable. That’s because your efforts will compound overtime.

It’s about putting hard work day-in and day-out.

You can look at Derek’s blog and see that he only publishes 1-2 times a month.

Does that mean he’s chillen’ the rest of the month?

NO.

He’s working on other parts of his business that will bring value to his readers. It doesn’t matter how often you publish. It matters that you are producing value on a daily basis.

The more you produce, the better you will become.

Your thoughts will crystallize.

It’s obvious when someone worked super hard to produce a piece of content. That’s because the more effort you put into a piece of content, the better it will be.

The better content is, the more links you will attract.

But you HAVE to be consistent.

Consistency isn’t some God-given talent. It’s about organization and planning.

That’s why you should consider using an editorial calendar.

Editorial calendar help end decision fatigue. You will wake up and know what needs to get done without having to think about it.

You want your content production to be on auto-pilot.

Here are resources for creating an editorial calendar:

9. You Have to Build Relationships

To earn links, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to links. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

10. You Need to Build an Email List

That’s right.

One of the best ways to earn links is to have an email list. That’s because you can email your list whenever you publish a new blog post. The people on your list are receptive to you and like what you are doing.

Many of these same subscribers also have blogs of their own.

It is much more likely that a loyal subscriber will link to your content than it happening at random.

I’m sure you have seen this happen:

A top blogger publishes a new blog post and BAM:

They have countless social shares and comments within hours.

How does this happen?

It’s because they promote their content to their list! Having an email list is a true asset for your business. You have complete control of your email list.

  • It isn’t affected by algorithm changes.
  • It isn’t affected by policy changes.
  • It’s yours and it’s the ultimate asset.

Growing an email list should be a priority for EVERY business.

Pro Tip: It’s important to note that your email list is only valuable if your emails actually reach your subscriber’s inbox. Otherwise, they won’t be opened. Fortunately, free tools like MailGenius help make sure your emails get delivered (and opened) instead of landing in the spam folder.

11. You Need to Promote Your Content

Yes, to EARN links, people must see your content.

Invisible content doesn’t get links, no matter how good it is.

Content promotion is a topic I’ll be explaining in future posts because it’s comprehensive.

But here’s a simple technique you can use:

Similar Content Outreach

This is one of my favorite tactics. Here’s how to do it:

The most important element of this strategy is to have a great piece of content. It needs to be much better than the other relevant piece of content they are linking to.

To find prospects use Buzzsumo or look at the first page of Google for your target keyword.

Take the top 10 results and run them through Ahrefs or Majestic.

Also:

Make sure you avoid cold outreach. I haven’t gone too deep into outreach here, but make sure you warm your prospects up before hitting them with a pitch.

Trust me:

Only a micro percentage of people will link to your blog after getting a cold email request.

They may not change links, but they might link to your resource in a future article. If they don’t link, then they will likely share the content piece on social.

Also, remember to share your content on your owned media assets such as Facebook, Twitter, etc. It’s important to engage with the audience you already have because it can lead to natural links.

Bonus: What About Guest Posting?

I’m a big fan of guest posting, but it’s not a way to EARN links for your website.

The reason is because you are the one responsible for placing the link back to your site.

That isn’t earned.

In essence, YOU are deciding that your website or content is worth linking to.

EARNED means that you created a great piece of content, promoted it, and someone linked to it by free will.

Like I said, there is nothing wrong with guest posting for:

  • brand building
  • traffic generation
  • link building

But as far as being an EARNED backlink, it is not.

If you control the link, it’s not earned.

Keep Learning

WordPress Support Made Easier – New Design

Posted by on May 2, 2020 in SEO Articles | Comments Off on WordPress Support Made Easier – New Design

WP Fix It, a customer service company focused on helping WordPress website owners fix their websites, has launched a new website design. WP Fix It has been well known in the WordPress community for their main fast instant support service, as well as other popular services, like their WordPress Infection Cleanup service, WordPress Speed Up service, and WordPress SSL and HTTPS Setup service.The newly designed website is designed to help streamline the customer’s experience, from initial visit, to purchasing a service ticket. While the company has had well over 232,000 customers since 2009, the company has noted some areas that needed to be improved user experience-wise.

The new website has gone through a few changes, but this particular version is designed to keep up with design trends of today, while keeping consistent with the company’s brand.

“We’re really excited to launch this new design, as it’s geared to make the customer’s experience less frustrating,” says Jarrett Gucci, CEO and founder of WP Fix It. “In improving the user experience, we’re able to help more people get their WordPress website fixed as fast as possible.”

See the different designs we have had over the years below.


2009 – FIRST RELEASE

Wordpress Support Made Easier – New Design


2015 – FIRST REVAMP

Wordpress Support Made Easier – New Design


2017 – SECOND REVAMP

Wordpress Support Made Easier – New Design


2019 – THIRD REVAMP

Wordpress Support Made Easier – New Design


2020 – NEW DESIGN

“WP Fix It has prided itself on being the first support service type company in the WordPress community, and it’s a large growing community. Newer users are coming on, and we realize that they buy from websites that can tell you exactly what they do at first glance. I think we’ve done a good job in that area,” Gucci added.

WP Fix It’s website will always be updated, especially the company’s blog, which is filled with articles to help customers or any WordPress learn more about maintaining their website, whether it is about security, plugin tips, general WordPress tips, and more. Visitors are encouraged to come and check out WP Fix It’s services and blog, and especially welcomed to contact them at https://www.wpfixit.com/contact-us/

About Our Company

WP Fix It is a WordPress technical support company with a mission vision statement of, “We don’t just fix WordPress, WE CHANGE LIVES.” The company started in December 2009, in a time where there were few places that specialized in WordPress support services, but filled with developers and freelancers. Since 2009, the company has expanded to include many premium services outside of their $39 support service. The company is based out of Irvine, California, but provides services to WordPress users around the world.

DEC 2009

Company Was Born

WP Fix It was launched on a Sunday afternoon December 18th 2009. Since we continue to strive to be the best and the FASTEST WordPress support company in the world.

JAN 2010

100 WORDPRESS ISSUES FIXED

This was an exciting time showing that there are many people that need WordPress support 24/7 and their issues fixed fast and professionally by our agents.

MAY 2011

LAUNCHED INFECTION REMOVAL SERVICE

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We brought on some of the best and brightest Infection Cleanup Specialists to service customers that need their site cleaned and secured.

APRIL 2012

LAUNCHED SPEED UP SERVICE

We did our market research and discovered the vast need to speed up WordPress sites, so we perfected the process and launched our Speed Up Service.

SEP 2013

25,000 WORDPRESS ISSUES FIXED

At this point, we were averaging about 80 support tickets per week and loving every moment when we can tell the customer their issue is fixed.

FEB 2014

ACHIEVED AVERAGE TICKET RESOLVE OF 30 MINUTES

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The biggest thing that makes us different is resolve speed. We maintain an average resolve time of 30 minutes on all general support requests.

MARCH 2017

EMPLOYED 8 AGENTS AND FIXING 24/7

Keeping support running as fast as possible, we employee 8 full time agents servicing WordPress issues 24/7 and even on weekends and holidays.

JAN 2010

100 WORDPRESS ISSUES FIXED

Z

This was an exciting time showing that there are many people that need WordPress support 24/7 and their issues fixed fast and professionally by our agents.

AUGUST 2019

MOVED INTO THE VANTIS BUILDING IN ALISO VIEJO

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With great excitement we moved into new premises in the elite Vantis building in Aliso Viejo, CA helping us serve our customers even more efficiently 24/7.

The post WordPress Support Made Easier – New Design appeared first on WP Fix It.

Top WordPress SEO Plugins to Boost Your Traffic

Posted by on May 1, 2020 in SEO Articles | Comments Off on Top WordPress SEO Plugins to Boost Your Traffic

Ranking higher in search engines is the main goal of every owner of a WordPress site. This objective can be achieved if you are able to meet the SEO requirements for your site. There’s no doubt that writing SEO optimized content can boost your site’s traffic. But it’s very important to know whether or not your content is SEO friendly. To ensure that you need to install a WordPress plugin to help you analyse and optimize your content. 

There are a number of WordPress plugins available in the database. Choosing the right one can be tricky, so I have listed down the top WordPress plugins to boost your site ranking. Let’s start.

Top WordPress Plugins for SEO

When you search for SEO plugins in the search bar of your WordPress dashboard, you will find a number of different plugins. Different plugins work for different purposes, some of the plugins help to optimize your text content, some plugins help to optimize images, etc. In this post, I will be highlighting some of the WordPress plugins that are useful for ranking higher in search engines.


Yoast SEO<

Yoast SEO is one of the best and highest rated WordPress plugins. There are many factors that work together to improve the ranking of your site. This plugin provides such a platform to fulfill those factors. The platform includes many advanced tools and features to test whether all SEO needs are met or not. Some of the key features of the plugin are:

  • It structures the paragraph of your content.
  • Checks the keyword density. 
  • Helps to structure easy to read sentences.
  • Checks the quality of meta description
  • Provides link support
  • Allows social sharing
  • Cleans up permalink

Apart from this, the Yoast SEO helps to generate XML Sitemaps and submits to different search engines. 


All in One SEO Pack

All in One SEO Pack is a WordPress plugin that works just as its name suggests. If you are starting with WordPress or SEO, this is one of the best plugins to boost your SEO efforts. The user interface of this plugin is very easy to use. It offers a wide range of features that can handle all your SEO requirements. The important features of the plugin are

  • One-page user-friendly interface.
  • Social media integration
  • Automatic XML Sitemap generation
  • Easy functionality

All in One SEO Pack is suitable both for beginners and advanced users. It has a paid version too.


Easy Table of Contents

This plugin contains a number of advanced features that will help you keep your site in order. If you’re just starting with WordPress or SEO, then Easy Table of Contents is for you. 

This plugin creates a table for all your posts, pages by analyzing your content. You can easily place the content table in your article by your choice. It also allows you to customize the table of content.  You can change the configuration of the table and control the appearance of the content table. Another feature of the Easy Table of Contents is that, if you want, you can hide the content table. You can also suggest any upgrades or changes to the content table to the developers.


SEO Press<

Every WordPress site owner must have heard about Yoast SEO and All in One SEO Pack. Now, the SEO Press has a free as well as the paid version. However, the free version of the plugin can meet most of your SEO needs. It’s very easy to use, faster processing and a powerful plugin. This plugin helps to manage all of your posts and pages by analyzing your entire content. 

This plugin also generates XML sitemaps for indexing. Keep track of your site visitors and have an integrated social sharing facility. It also provides the platform for content analysis and helps to write SEO optimized content. However, if you opt for the premium version it offers many 

  • Integrated with WooCommerce
  • It enables breadcrumbs optimization
  • HTML Sitemap integration
  • Google Analytics enabled in WordPress database
  • Video XML Sitemap

This is one of the best alternatives for Yoast SEO. In addition to the basic features, there are many advanced features that can help boost your site traffic.


WP Rocket

WP Rocket is a WordPress plugin that is used for caching purposes. But you may wonder how it can help in your SEO journey? Let me tell you how it helps in ranking your page in search engines. If your page is cached then it is recommended by the search engines to be relevant. When your page recommendation increases the rank of your site also increases. WP Rocket plugin caches your content with one click, it’s very user friendly. This plugin speeds up the page loading, and a better page loading helps in good ranking.


Smush Image Compressor

Page speed is one of the most important factors when it comes down to optimizing your website and images. Having more number of images on the webpages makes the loading speed of the page slower. To stop that from happening, you must take extra care compressing all the images on the webpages.

However, if your website has more images than the content itself, then you are in for a tough ride compressing every image individually. But what if I say you can do this with just one plugin installed. That’s right, you heard me right, I am talking about Smush Image Compressor WordPress plugin.

Smush Image Compressor plugin provides you the feature of compressing the size of the images with just one click, what’s more, there are no major changes in the images apart from their size. It also allows you to resize the images as per your requirements. Smush Image compressor sure is the fastest way to improve the page speed.


W3 Total cache

It is very important to maintain the loading speed of your website to a bare minimum possible. In addition, you have also seen to it that the performance of the website does not take a toll. No matter how good your website is or how good you have content for your audiences, everything will be for nothing if your audience can not get access to your website within the given time frame.

Having a loading speed between 3-5 seconds is what you need to achieve. This way you can ensure more audience on your website. More than 5 seconds and your audiences will start leaving your site in the midst of loading.

W3 Total cache helps you to clear out all the unnecessary memory to boost the performance of your website. W3 total cache not only reduces the loading speed but it also increases the performance and helps you to maximize the conversion rate.


Broken Link Checker

We all know that the inbound links fro the other websites increase your website’s authority. It also increases your website’s credibility. But what happens when there is a nonfunctional link on your website. Obviously, it will affect the health of your website and in addition, it will also affect your domain authority and page authority.

Broken link Checker is a plugin that runs a scan and highlights all the broken links or the non-functional link. This way you will easily be able to recognize the bad links and will be able to take the necessary action as per the problems.

A broken link can let your user experience something that may result in losing that audience on your site. So, it is very important to check for the broken link at a regular interval of time. This will help you to keep a high-quality user experience, and at the same time, you can maintain your site health.


YARPP

The bounce rate of your website plays an important role in determining the authority of your website. There are many users who take their leave from your website due to the fact that you were not able to hold their interest. This can happen due to two major reasons. One that your content is not relevant to their need. And second that your content does not have any kind of Call-to-Action button.

You must always use different strategies to keep your users on the website. And the same YARPP does that for you.

YARPP stands for Yet Another Related Posts Plugin. This plugin helps them with related posts. This increase the session time for the user on your website. This feature so much importance for the bogging website that some of the website owners implement this feature in their design.

However, if you cannot afford to customize your website with the feature you want, you are always welcome to download YARPP for your website. This plugin is supported by some of the best programming codes that run a deep search on your website and caters to the most related post to your audiences.


Akismet

It is a wonderful feeling going through comments on the website. Where people are appreciating your work and encouraging you to carry on the good work. But about the spammy comment that you come across the site. It really leaves a sour taste in your mouth. Not for you but for the users who are visiting your site. What’s more, it is a proven fact that the comments do influent your website’s reputation to some extent.

So, what can be done to remove those spammy comments? Well, for your kind information, there is a plugin called Akismet, that allows you to remove all the negative comments and spammy comments on your websites.

Akismet is the most popular plugin used for dealing with all the negatives comments and spammy comments. And in SEO perspective, it blocks any potentially harmful links from connecting with your website. It also blocks the user from commenting on spammy comments.


AMP for WP

We all know how the world is changing to the digital era. This change is brought by the invention of smartphones. The records say that more than 60% of the people use a smartphone or any other kind of handheld device. With this kind of change, you must also need certain changes in your websites to load faster and perform better on mobile devices.

So, what can be done to make your website run faster on mobile devices? The answer is very east, you need to implement AMP-based themes and plugins to your site. AMP (Accelerated Mobile Pages) project is an easy way out for your web pages to load faster on the mobile devices and performs with the same efficiency as it performs on the Desktops.

After installing the AMP for WP, it automates itself and adds accelerated mobile pages functionality to all of the web pages of your website. This helps to make your website load faster on the mobile devices and as it is automated, you do not have to spare extra time for your website.


SEO Framework

The SEO Framework is an alternative for the Yoast SEO and all in the SEO pack. It is one of the easiest and fastest SEO solution for your website. What’s more, it is unbranded. Hence, it is clean interphase. According to the testimonial of the user, SEO Framework feels less bloated than the Yoast SEO. this is the reason why many people trust SEO Framework over Yoast SEO.

This plugin may not be similar to the Yoast plugin, but it by no means different than the Yoast SEO plugin. However, you need to have basic knowledge of SEO while handling this plugin.


Conclusion

Writing great content is key that ranks higher in search engines. However, in order to increase the chances of site ranking among competitors, your content needs a booster. In this post, I have mentioned five such plugins to boost your SEO efforts. Use them to analyze your content and modify them if necessary. 

Ensure that the features of the plugins are used effectively, but do not overestimate them. The plugins are for the optimization purpose, not for content quality. So, focus on writing good quality content using the keywords properly and use the plugins to check your SEO requirements. And if you have any queries then comment below.

The post Top WordPress SEO Plugins to Boost Your Traffic appeared first on WP Fix It.

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