SEO Articles

NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-Pete In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re analyzing a prospect site before a sales call or trying to assess the competition. For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I’m...

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The Page Speed update: what SEOs need to know

The Page Speed update: what SEOs need to know

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed Update is the latest in a long list of speed-related updates, tools, and technologies that Google has developed over the last decade – many of which specifically target the mobile experience. For example, PageSpeed tools, such as the modules for servers like Apache and Nginx,...

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7 Ways To Improve Website Usability

7 Ways To Improve Website Usability

7 Ways To Improve Website Usability Have you went to a website before and just feel lost? You don’t know where to find the navigation bar. And when you finally found it hidden as a drop down menu, the categories tab brings you to another confusing page where you can’t find a single product. Now, we would never want that for our website visitors. Here’s where website usability comes in. “The user experiences usability first and pays later.” – Jakob Nielsen, The King of Usability Website usability is how easy an average person can navigate your website to achieve specific goals. Be it...

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Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do you set yourself up for success? Here are my top five tips for what to take care of now. Personas, personas, personas Do your audience research. Comb through your internal data and understand who your customers are – even if you think you know this like the back of your hand, do some...

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Is it important for SEO to rank first in 2018?

Is it important for SEO to rank first in 2018?

When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals have been working hard to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for a #1 ranking on SERPs? And if it’s not a priority anymore, what should you do instead? Defining success in SEO Every company would like to show up as the first result in a search engine. And it’s not just for the sake of vanity, as the top ranking increases your chances of improved awareness, traffic,...

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Block your site’s search result pages

Block your site’s search result pages

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal search pages indexed. Google considers these search results pages to be of lower quality than your actual informational pages. That doesn’t mean these internal search pages are useless, but it makes sense to block these internal search pages. Back in 2007 Many years ago,...

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