SEO Articles

Search basics: the difference between URL structure and Information Architecture

Search basics: the difference between URL structure and Information Architecture

I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the differences. Pre-requisites – if you aren’t familiar with the following elements, it’s worth reading these primers before you dive in deeper here: What is a URL? What are the SEO considerations for URLs? Google’s guidelines for URLs What is Information Architecture? That article focuses specifically on IA...

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How to create an optimized career page for your website

How to create an optimized career page for your website

With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online. They are some of the largest and most powerful websites around, but typically online job boards lack page authority, so while you cannot compete with them on a domain level, you can still outrank these huge companies with good SEO. The next step is selling your vacancy to the candidate, which can sometimes be a tough process, but one that your job pages can definitely help you...

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Ask Yoast: Can Google deal with Lazy Load?

Ask Yoast: Can Google deal with Lazy Load?

We’ve said it time and again: site speed is a crucial aspect of your SEO. That’s why we often write about site speed tools, speed optimization, and other things you need to know to make your site lightning fast. One factor in site speed is image optimization: on most sites, images will play a part in loading times. So, giving your image SEO some thought will pay off. Want to bump your SEO to a higher level? Become a technical SEO expert with our Technical SEO training! » $199 – Buy now » Info Besides resizing and compressing your images to improve loading...

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Out now: Keyword research training!

Out now: Keyword research training!

As of today, there’s finally an online Yoast Academy training course on a crucial aspect of SEO: keyword research! We’re so excited! And judging from the comments we got when we announced the training course, so are many of our visitors. And you should be, as well! In the Keyword research training, you’ll find out what keywords are most effective for your site. And how you can rank for those words! You can get the course for $129, but only in the first week, so don’t wait too long! Find out how to rank for your most important keywords with our Keyword research training...

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Keyword research for SEO: the ultimate guide

Keyword research for SEO: the ultimate guide

Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching. Then you can use these exact terms in your content so that you start ranking for them. This is keyword research and this ultimate guide will take you through the many steps involved. Find out how to rank for your most important keywords with our Keyword research training »...

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How To Fix Broken Links To Improve Your SEO

How To Fix Broken Links To Improve Your SEO

How To Fix Broken Links To Improve Your SEO Have you ever been in a situation where you’re visiting a site to get answers, but ended up on a 404 error page? Broken links are not only annoying, but it can hurt your SEO efforts as well. I did a Google poll recently on which thing that annoys the users the most, and look at the results! Compared to the others, “Broken Links” has the most votes that annoy users the most. When visitors found out that you have broken links, they wouldn’t want to continue to explore the other pages. And when visitors spend lesser time on your site,...

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