SEO Articles

Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools

Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced Tuesday at SMX London. Users will be able to use the current and new pages simultaneously for a brief period before Bing deprecates the current pages in a few weeks.

Why we care

Bing’s new toolset is designed to provide a cleaner, faster, more responsive experience for webmasters and SEOs. The newly migrated tools are useful for controlling how Bing crawls and indexes content. These improvements may encourage more usage and increase adoption.

More on the news

  • The Submit URL tool allows webmasters to submit pages directly to Bing for real-time indexing.
  • The Block URL tool allows webmasters to temporarily disable a URL from appearing in Bing search results. It can also be used to clear Bing’s cache for a given URL, in case the page has been updated recently.
  • The Crawl Control tool can be used to regulate the hourly crawl rate.
  • Bing Webmaster Tools will be fully revamped by July, Fabrice Canel, principal program manager at Bing, said at SMX London.
  • The new Bing Webmaster Tools was first announced in February at SMX West, launching with refreshed versions of its Search Performance report, Sitemaps and Backlinks tools.

The post Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools appeared first on Search Engine Land.

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Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land

This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall.

Related: Foursquare and Factual merge, CEO Shim to lead combined company

The session explored what location data is telling us about consumer behavior during the COVID-19 pandemic. They also examined the near-term outlook for store visitation and spoke about how brands and marketers can use location intelligence as they plot a way forward. 

Watch the replay above.

Related: Stores have been closed so location data isn’t relevant, right? Wrong.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at [email protected]

Meanwhile, watch our latest session replay on local search marketing below:

Want more Live with Search Engine Land? Get it here:

The post Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land appeared first on Search Engine Land.

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Traditional Marketing vs. Inbound Marketing: Why You Should Make the Switch

Traditional Marketing vs Inbound Marketing: Making the Switch

Are you currently implementing traditional marketing (outbound marketing)? Looking to switch to inbound marketing?

86% of the people skip TV ads, and 46% ignore direct mail, both of which fall into the category of traditional marketing

Inbound marketing can help to improve engagement levels and double the return of investment from your advertising efforts.

Comparison between Inbound Marketing and Traditional Marketing

traditional vs digital marketing: comparison
Traditional (Outbound) vs Digital (Inbound)

Print, TV, radio, direct mail, and telephone advertising are all considered to be outbound marketing.

This marketing technique capitalizes on hard sells—you get your message across aggressively, again and again, hoping to fatigue the buyer (mentally) into accepting what you are offering.

Inbound marketing channels such as online video and social media put the consumers in the driver’s seat. Your marketing focuses on sharing information, empowering them to make the right choices.

The marketing is subtle, allowing the targeted audience space to think, ask questions, and make up their minds feeling in control of the whole process.

Cost

If you go broke every time you launch a marketing campaign, perhaps it’s time to rethink your marketing channels. A 30 seconds TV ad on national TV costs $115,000, according to data by Adage.

But how much does inbound marketing cost?  Let’s use Facebook as an example; you can post your message to the masses for free or pay as low as $1 per click for ads.

Minimum daily budget requirement on Facebook
Minimum daily budget requirements

Cost-related factors to consider when deciding between traditional marketing vs. inbound marketing:

  • The time it takes to produce a campaign—traditional marketing campaigns take longer to produce.
  • Expertise—a social media ad can be created by anyone in a matter of minutes.
  • Equipment—no big cameras and sophisticated editing suites? No worries. You can turn a simple photo into a customer magnet in indirect marketing.
  • Time and space constraints—an inbound marketing campaign can be seen by everyone on the globe at any time, again and again, but a traditional marketing campaign is constrained by time and space.

Measuring ROI

Every single dollar of marketing counts and should, therefore, be spent on the actual action on the consumers’ end.  Marketers need an easy way to monitor performance and track results.

One critical challenge for business owners when it comes to traditional marketing is that there is no real way to measure the rate of return from advertising spending.

On the other hand, indirect marketing offers several metrics and in-platform analytics on social media to track response rates and campaign performance.

Google Analytics' Audience Overview dashboard
Google Analytics’ Audience Overview dashboard

You can similarly use landing page URLs and Google Analytics to investigate the level of brand awareness and consumer interest that your ad has generated.

Engagement and Interactivity

The ‘aha moment’ with traditional marketing campaigns is short-lived because, as hinted earlier, this form of marketing is defeated by time and space.

Not only that, but there is no way for the consumer to give their feedback and engage with the brand.

Communication is a two-way endeavor; if there is no feedback in a conversation, communication is incomplete.  What happens next is that you may not get any action from the message, or the response may not be what you intended.

Indirect marketing puts the marketer/ brand and the consumer on the same platform.

Feedback is a chance for us to engage with our users.

The customer can revisit the campaign anytime, pause it, ask a question, go through it again, and leave a comment, and the advertiser can respond as appropriate.

Done the right way, indirect marketing can even turn the consumer into a brand ambassador (subconsciously) and earn you some extra marketing points in the process.

Targeting

Some pour cereal before milk and some pour milk before cereal. 

Two Types of People in This World
Image by: João Rocha

Not everyone is a fan of burgers, and certainly, not everyone drives $100,000 cars.

These are just examples of products for which marketing could benefit from intelligence audience segmentation. Marketing to people that are interested in your product is more effective, right?

The limitation with most traditional marketing channels is that they target the masses, with no way to make clear distinctions between audiences.

The result is that the cost of marketing hikes, while the response rate from the campaign remains lackluster.

Indirect marketing channels have audience segmentation tools that you can use to efficiently target the right customers by age, income, geographical region, and whatnot.

Advertising costs are much lower when you spend your budget on customers that are interested in your products and have the right buying potential. You can always expect a positive response from such consumers.

Need More Reasons to Make the Switch?

The push

  • 84 percent of millennials (the cohort makes up 25% of the world population) say that they dislike traditional marketing and do not trust it.
  • More people are choosing to get their news online as opposed to the local newspapers and TV according to Pew Research.
  • Most magazines and newspapers have folded up operations and rolled out anew on the internet.
  • In 2017, digital ad spends reached 41% of the market, as opposed to TV ads that represented only 35% of the market.
  • People want more control over what information they receive and when they receive it.

The attraction

  • Inbound marketing nurtures consumers through content, creating loyal customers out of prospects.
  • Customers are more receptive to subtle marketing techniques, while they will try hard to dodge that unsolicited marketing phone call or email.
  • By prioritizing the information that helps buyers in their research, inbound marketing builds trust and credibility.
  • 75% of marketers using inbound say their marketing strategies are effective.

Here’s How You Can Get Started with the Switch:

1. Create a social media account

Social Media Overview
Source: We Are Social

It’s free to create a social media account. It opens you up to a world of possibilities, including real-time access to customers and opportunities for instant feedback on your messaging.

There are currently 3 billion-plus people using social media all across the world. Having a social media presence, therefore, improves your ability to build brand awareness, inform, engage, and provide customer support.

If you want to see exactly how effective social media is for your business, I have the perfect example for you. 

My personal favorite example is Wendy’s! Their Twitter account currently has 3.6 million people following them. 

Wendy's Twitter Follower Count - Engagement
Would you just look at that figure?!

They’ve also been talked about on the Internet over and over again. And I’m telling you that you’re capable of doing so too! 

Other websites talking about Wendy's Twitter strategy.
Other websites talking about Wendy’s Twitter strategy.

2. Build a website and start providing values

No matter what industry you are in, there is no better way to generate new business than through a website. More and more users are doing their research online; including yourself.

According to InternetLiveStats, 2019, there are 3.5 billion searches on Google every day.

According to InternetLiveStats, 2019, there are 3.5 billion searches on Google every day.
Numbers of searches per day, according to InternetLiveStats

Your website can help you communicate with these potential customers with authenticity and at a pace they like.

3. Set an editorial calendar

Plan and document your social media and blogging activities. Focus on consistent and customer-focused content, including blogs, videos, and images, to enhance the customer journey.

These collaterals boost user engagement, and they are available around the clock for their use. The impact of this kind of content marketing beats hundreds of hours of TV ads.

In business, timing is everything. If you remember, we’ve mentioned this in 2019:  “Knowing what the best times are to reach your audience is vital and often the overlooked part of your online marketing success.”

Well, it still applies till today. So, remember to refer to our infographic “Best and Worst Time to Post on Social Media”. 

Best and worst time to post on social media
Source: SEOPressor

Click Here To Download The Full Infographic

4. Perform keyword research and optimize content

Keyword Research Tools: BiQ and LSIGraph
Keyword Research Tools: BiQ’s Keyword Intelligence and LSIGraph

The right keywords lead to a highly engaged audience. If consumers like your content because of relevance, you can be sure that they will be back many times.

They will even want to shout out your brand among their friends to spread the good news.

Keywords as a search engine optimization strategy improve your chances of being found online. They also help to take the customer through a successful customer journey and increase conversion rates.

Check out a list of keyword research tools you can use here: Best Keyword Research Tools.

5. Use Free Analytical Tools

There are countless free metric tools that can help you track the performance of your inbound marketing. To name a few, they are Google Analytics and Google Search Console.

Google Analytics' Audience Overview dashboard
Sample Report from Google Analytics.

Knowing how customers are responding to your messages is critical because you get to know what needs improving, updating, or removing. 

The result would be efficient marketing, higher audience engagement levels, and better conversion rates.

Conclusion

Times have changed, and the old ways of appealing to consumers may not yield results today. This was thoroughly discussed in this blog post. 

If you’ve been using traditional marketing all along and not seeing any success, I suggest you switch to inbound marketing right away. You’ll enjoy lower costs and start engaging with your users.

I’m extremely interested to hear about the changes you’ve experienced if you do make the switch. Feel free to share them in the comment section down below. Thanks for reading!

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9 Stunning WordPress Themes for Mommy Bloggers

According to the women who have discovered the beauty and challenge of motherhood, there’s nothing more amazing in this world than bringing a new life into it. Giving yourself up to parenthood is a highly engaging, benevolent, and, let’s be true to ourselves, demanding experience. The immersive routine of being a mom gives women a boundless expanse for realizing their potential through nurturing their progeny, guiding the personalities of their kids within their environment.

As magnificent as the mom’s “crusade” might seem, however, it sometimes overwhelms devoted women, driving them to take up a new hobby or just a fun activity to add some variety to their mundane routines.

WordPress Blogging as a Getaway for Busy Moms!

With the digitalization of today, people can’t help but contemplate adopting brand-new ways to get their lives going. And this also applies to preoccupied moms, who are now indulging in the fruitful dimension of digital technologies to both cultivate their art of upbringing and turn their motherly rituals into entertainment that brings pleasure and money! Yes, be it a talented, motherly scholar with a flair for writing who works for a writing service like EssayShark, or skilled designer moms freelancing for leading web platforms, there are increasing ways for moms to seek occupation during motherhood. And, when it comes to gaining financial benefit from doing what you like, what tool serves better than blogging?

What content management system, in turn, is the best platform for blogging today? For a super-busy mom, having a finely arranged WordPress blog means constantly enhancing their intellectual and creative capacities and sharing their unique knowledge and experiences with the world! The versatile nature of WordPress blogging allows mommies to experiment with their blogging activities and choose what kind of blog they want to have. This extravagant versatility comes from the abundance of themes that the platform has to offer users – this is what appeals so strongly to overwhelmed but inspired moms who now have a myriad of opportunities in front of them.

The striking plethora of the best themes that you, a caring and enthusiastic mother, can use for your blog on WordPress is what we are about to cover in this article! Brace yourself!


Katelyn WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Are you desperate for creating an extraordinary niche blog? The Katelyn theme can help you with that! Based on the Gutenberg publishing paradigm culture, the Katelyn theme is one of the best WordPress themes for mommies who aspire to share their creativity with users through a multi-functional platform with a convenient interface. The theme offers a wide number of shortcodes and styles that make it an attractive tool for inquisitive and brave moms! “Start blogging elegantly” – this is how enticingly the creators of this blogging theme invite thrill-hungry mothers to get started with their outstanding blogging activities with the help of an elegant platform!


Especio WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

If you’re a loving mom who, aside from giving all your affection and passion to your kid, is crazy about cooking, make sure to use this “exquisite” theme. Also powered by the Gutenberg paradigm for publishing, the Especio theme features an innovative, widely likable publishing style as well as other powerful design and functionality elements, which will largely contribute to the popularity and strong appeal of your gastronomic blog. The theme supports all kinds of niche  websites, magazines, coaches, and parenting blogs. With the remarkable interface and usability of this theme, food-faddist moms can easily apply their gastronomic creativity and aesthetic perception to develop a unique, savory, and, most importantly, helpful virtual cookbook with their most precious and refined recipes.

In addition to all the magic and charm that comes with the Especio theme, success-oriented moms receive a responsive SEO-optimized code that increases the ranking of the blog, making their cooking projects valuable not only in terms of the content provided, but also the search engine optimization technology.


Melania WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

There’s hardly any mom that doesn’t like making art with her hands! With this intuitive and smart theme, you can now realize and even reinforce your creative potential – share your broad knowledge in handmade craft by penning insightful guides, making tutorials, and posting the pictures of your handmade works right on your Melania blog! Perfect for mommies who love sewing, knitting, embroidering, and ornamenting, this theme will also grow on those who have nothing to do with these enthralling practices, as Melania enables users to create blogs not related to handmade art.

Even if you’re not into embroidery or a similar craft, don’t be so hasty to pass the theme by, as it supports lifestyle blogs, too. With the focus on the handmade culture, the Melania theme provides curious moms with a lot more options and solutions to their unchanging daily routine.


GlamChic WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Do you still manage to maintain your stunning looks and stay as charming as you were before giving part of your charm to your baby in birth? And do you still remember and use all your top beauty secrets and recommendations you’d like to share with other self-motivated moms who are ready to dress to impress? Then the GlamChic theme is definitely for you! Start unveiling your secrets to staying young and gorgeous with this universally acclaimed theme created for sharing and enriching the powerful knowledge of womens’ beauty. This theme allows you to build websites for a fashion blog or a beauty store with little effort put in. Using GlamChic provides a rare opportunity to merchandise, educate, and exchange information with other beauty queens across the web.

With this theme, you can also review cosmetic and skincare products as well as let others post reviews of the products you recommend for use on your blog. The reviewing feature is very effective in helping women give their preferences only to highly rated goods. After perusing an actual evaluation by a real customer, a user gets to know the naked truth about the product reviewed – just like this practice normally works with other, different services such as online writing companies, where every review is written from an unbiased and fair-minded perspective.


Graziola WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

The challenging weight problems after giving birth almost never have mercy even on stately, fit girls. In this regard, guess what is one of the highest trending topics among the young moms community? Yes, managing their weight issues! And the Graziola theme offers you a great opportunity to create a useful, informative blog aiding overweight or underweight mothers to handle their delicate problem, introducing them to reliable and credible guides, suggestions, and tutorials they can use to overcome postpartum obesity or, in some cases, anorexia.

With this theme, you can create sports magazines, healthy nutrition stores, and other helpful types of content that will assist moms like you in battling their weight problems.


Revirta WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Being a mom doesn’t mean giving up your money-making opportunities – Revirta allows you to become a successful entrepreneur and run a thriving online business right from your home! With the Revirta theme, you can conceive your own online organization focusing on virtual assistance or social media consulting. Creating an online enterprise has never been easier than with the smart functionality of this intuitive theme, which enables overloaded moms to successfully operate their virtual businesses while still being able to care for their offspring.

Powered by the WPBakery page builder, Revirta erases the boundaries for users in developing their own business websites, letting them get more benefits from the final outcome of the development process. The intelligence of the Revirta system goes far beyond traditional standards and rules that most digital entrepreneurs are used to. The Revirta theme is your greatest solution to any financial struggles you may be experiencing when on maternity leave.


Femme WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

What can inspire a busy mom going through a hectic daily routine more effectively than undertaking a fashion blog? This advanced theme provides moms with a broad canvas for bringing to life their subtlest preferences and attractions in the industry of today’s haute couture. Specially for aspiring fashionistas, the theme provides a broad spectrum of innovative features that will help you turn your website into a piece of digital art, where you’ll be able to seamlessly update the readers with the latest news from the fashion industry, like an IT and fashion design pro!

In addition to its striking benefits, the Femme theme comes with Instagram feed integration, which helps users increase their client base in just a few simple steps. Another attractive feature of this theme, the WooCommerce plugin, enables users to monetize their blogging activity with greater efficacy and less effort!


Mamita WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

Now we move to the wonderful theme completely dedicated to parenting – here, you can share your own experiences as a mother, covering important motherhood topics such as breastfeeding, pregnancy, postnatal depression and recovery, and including other substantial topics connected with being a mom. The functionality of the theme allows you to create tutorials with unique content, galleries with your own pictures documenting your outstanding motherhood, and advice for young moms on how to tend to their babies like an expert! In your Mamita blog, you are also free to mention the accomplishments and failures of the father as an active participant of the upbringing process.

The Mamita theme is the perfect choice for mommies with vast experience in parenthood who can help others find the right approach to dealing with their daily challenges of nurturing their kids.


Emberlyn WordPress Theme

WordPress Themes for Mommy Bloggers

CLICK HERE TO VIEW DEMO

As another noteworthy theme for avid fashion followers, the Emberlyn theme will appeal to the mommies whose profession is fashion! This theme allows you to establish yourself as a prosperous personal shopper, fashion consultant, stylist, or fashion designer. A fashion blog powered by Emberlyn will indeed draw thousands of curious users to take a look at your page and order your services. The functionality of this bright theme opens doors for users to develop compelling content for their readers, presenting themselves in the most favorable light!

Through this inviting theme, you’ll be able to create fascinating videos, presentations, galleries, portfolios, and other forms of content to modernize your blog! The smart interface that the system uses broadens the horizons of enthusiastic moms willing to take the bull by the horns. They can launch their amazing career as an online fashion expert who makes good money sitting around their beloved kids and giving them the love and protection that they need to stand on their own feet!


Let’s Get Started Now!

Now that you have taken a close look at the lavish array of the tempting opportunities covered in this article, we bet that your understanding the culture of freelancing among busy moms has changed for the better, hasn’t it? The modern digital world greatly refashions the traditional ways and customs of being a caring mom, providing women with the valuable and unprecedented medium for announcing themselves, improving their financial wellness, and maintain their intellectual and cultural growth. These days, a woman nurturing her small kid doesn’t need to put herself into the cage of regression and self- destruction – with WordPress, mommies are to have life beyond their motherly minutia, using attractive and up-to-date blogging practices to stay updated as the world stays ever-changing. WordPress gives loving mothers unique the tools for care for their kids without ceasing to care for their own selves!

With such a breathtaking profusion of opportunities that blogging introduces to talented moms, every progressive mother should harness the craft of blogging and begin their productive, thrilling, and lucrative WordPress business. To reach success with the blogger’s profession, all you need is unrestrained desire backed up by a good WordPress theme that you can pick among the most popular options we have provided in this extensive article. However, keep in mind that being an eminent blogger is a lot easier than staying a good mother for your kid!

The post 9 Stunning WordPress Themes for Mommy Bloggers appeared first on WP Fix It.

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New Age Cloaking

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically.

As publishers have become more aggressive with paywalls they’ve put their brands & user trust in the back seat in an attempt to increase revenue per visit.

user interest in news paywalls.

Below are 2 screenshots from one of the more extreme versions I have seen recently.

The first is a subscribe-now modal which shows by default when you visit the newspaper website.

The second is the page as it appears after you close the modal.

Basically all page content is cloaked other than ads and navigation.

The content is hidden – cloaked.

hidden content.

That sort of behavior would not only have a horrible impact on time on site metrics, but it would teach users not to click on their sites in the future, if users even have any recall of the publisher brand.

The sort of disdain that user experience earns will cause the publishers to lose relevancy even faster.

On the above screenshot I blurred out the logo of the brand on the initial popover, but when you look at the end article after that modal pop over you get a cloaked article with all the ads showing and the brand of the site is utterly invisible. A site which hides its brand except for when it is asking for money is unlikely to get many conversions.

Many news sites now look as awful as the ugly user created MySpace pages did back in the day. And outside of the MySpace pages that delivered malware the user experience is arguably worse.

a highly satisfied online offer, which does the needful.

Each news site which adopts this approach effectively increases user hate toward all websites adopting the approach.

It builds up. Then users eventually say screw this. And they are gone – forever.

a highly satisfied reader of online news articles.

Audiences will thus continue to migrate across from news sites to anywhere else that hosts their content like Google AMP, Facebook Instant Articles, Apple News, Twitter, Opera or Edge or Chrome mobile browser new article recommendations, MSN News, Yahoo News, etc.

Any lifetime customer value models built on assumptions around any early success with the above approach should consider churn as well as the brand impact the following experience will have on most users before going that aggressive.

hard close for the win.

Categories: 

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Complete beginner’s guide to SEO

In this guide, we will list our best SEO basics categorised by subjects regarding SEO.

Table of contents

Before you’re going to start building a website, we would advise you to draft up your SEO strategy first. A good SEO strategy touches quite some topics that you would need to think about before you can start building. But in reality, we see lots of site owners start looking for SEO once their website is already up and running. Luckily it’s never too late to join the party, and this complete beginner’s guide to SEO is here to get you up and running.

There’s a whole lot that you, as the owner of a website, could and actually should do to attract visitors to your site. One of these things is optimizing your website for search engines like Google, Bing, and Yandex. This is Search Engine Optimization. Because we have already written so much great content about the basics of SEO, the time has come to unite the best knowledge we have to offer in one beginner’s guide to SEO.

SEO and search in general

If you don’t want to spend money on advertising in search engines but do want to increase traffic to your website, then by now, you should realise SEO is the way to go. In the articles listed below, we have written everything you need to know about SEO and Search in general. So you will find out what Google does, what SEO is, how it affects the search result pages and our beliefs on practising good SEO.

Yoast SEO: the ultimate SEO plugin for WordPress

When you’ve come up with a holistic SEO strategy, you’re going to need the tools on your website that can help you achieve your goals. This is where Yoast SEO comes into play. We offer both free and premium solutions for you to work with. That’s why we’d like to explain what our plugin can do but also what you should do yourself.

User eXperience (UX)

User experience is an essential part of the puzzle. Just when you thought your website was finished, we tell you to have a good look at it again. But then take into account all the posts listed below. Most importantly, we advise you on what UX is and why it influences SEO. Without prior knowledge of UX, don’t you agree you would instead visit a website that loads quickly, is easy to navigate and looks trustworthy instead of one that takes ages to load and where you can’t find the menu?

Site structure

When creating a new website, site structure is one of those elements that you should start thinking about early on in the process. Although in a CMS like WordPress, you can easily make changes afterward; it’s good to define a good site structure at once. In the following articles listing in this beginner’s guide to SEO, we will guide you through the most important topics on the subject.

Copywriting

Do you need more help to take your SEO copywriting to the next level? In our SEO copywriting training, which is part of our Yoast SEO academy training subscription, we’ll teach you how to write copy that ranks!

Pro tip: Fine-tuning the readability of your copy is more important than (over-)optimising it for Google. You are writing content for your audience, not for Google.

Content

Why do people visit your website? Because of your excellent content, of course! Through the next posts, you will learn all about writing and optimizing your content. But first things first, before you start writing, you should do some keyword research. Find out what your audience is searching for online and adapt your keyword strategy to your new-found knowledge. Only now, you can focus on what your audience wants to read and write content that answers all of their questions.

Link building

Google uses links to find your website and its content. If you haven’t got links, it can be hard to get your site noticed by robots and your site might not get indexed as quickly. If your website is already indexed, you can link to your new content from a page that has already been indexed. This is what we call internal linking. If another website links to your website or the other way around, that is what we call external linking. Read all about it in the next posts and put this knowledge to use.

Mobile

Google announced that by September 2020, it would make mobile-first indexing the default. Google will do this because just more people use the web on their mobile devices than on any other device. Your website must be responsive, meaning it displays correctly on mobile phones, tablets, and other handheld devices. In the following blog posts, we will tell you what you can do to optimize your website for mobile use.

Technical SEO

While the Yoast SEO plugin handles a lot of the technical SEO details for you, these articles are definitely worth your while. If you don’t know whether your website lives up to the standards it should, as we describe in the linked articles below, you should contact your developer or website host to have your questions answered. If you’re wondering how to get your website to be one of those unique results on the search engine results page (SERP), the posts on structured data and rich snippets are a must-read!

Analytics

By the time you are reading this part of the beginner’s guide to SEO, you probably already know what Google Analytics is. If not, no problem, we’ve got you covered. If you know the basics, we will elaborate on some practical information about using Google Analytics. Next to Analytics, there is Search Console. Everyone maintaining a website should be using Google Search Console. It gives a lot of insight into how your website performs and what you do to improve its performance.

If you want to learn more about using social media and other essential SEO skills, you should check out our All-Around SEO training! It doesn’t just tell you about SEO: it’ll help you put these skills into practice!

Social

Did you know your presence on social media also affects your SEO? Therefore our CEO Marieke van de Rakt wrote an excellent post on how to use social media. Find out how and why it could benefit your SEO strategy.

Open Source

Collaboratively working on software while it’s source code is open for all to see, and improve! At Yoast, we just love open source. WordPress is open source and even our plugins our open source. We actively encourage people to help us improve our plugins. In return, we devote 5% of our developers’ hours to working on the WordPress core.

Ready to become a pro after reading this beginner’s guide to SEO?

If you’re reading this and read every article listed in this beginner’s guide to SEO, you may call yourself a newbie no more. Now you’ve come to a basic understanding of SEO; you probably have a massive to-do list for your website. Some of the things on your list should you let your developer or website host handle, but there’s so much you can start doing yourself to improve your website’s chances to rank in search results. If not, here’s an idea of what your to-do list might look like:

To-do list

  • Define a holistic SEO-strategy
  • Install the Yoast SEO plugin on my website
  • Check if my website’s accessibility is good
  • Check my site speed and try to improve it
  • Re-evaluate my site structure
  • Implement breadcrumbs in my website
  • Define a keyword strategy
  • Do keyword research
  • Optimize available content for SEO
  • Write great content for appropriate keywords and keyphrases
  • Try building links from other sites to yours
  • Re-evaluate if your website is mobile-friendly
  • Address your developer and website host to get your technical SEO up to par
  • Use Yoast SEO Premium to speed up your work and get awesome features
  • Try and get a rich snippet on the SERP
  • Set up Google Search Console and work on its recommendations
  • Work on your social media page(s)
  • Last but not least: keep reading our blog for the latest tips and tricks

Here you have an extensive list that will keep you occupied for many hours. But we promise that it’s worth it! Some things might be quick wins, while others may seem ineffective. Please keep in mind everything you do will affect your chances to rank. After all, it should be part of your holistic SEO-strategy. Now, you’re ready for more in-depth SEO content, so why not check out our 16 Ultimate Guides to higher rankings?

Feel like you’re ready for the next step in becoming a SEO-professional?

The post Complete beginner’s guide to SEO appeared first on Yoast.

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