SEO Articles

Research finds B2B audiences discover content through search

Research finds B2B audiences discover content through search

Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites.   The study indicates that B2B audiences are avid consumers of business content online and use content to inform their purchasing decisions.   By optimizing content for SEO and for their target customers, companies can engage B2B audiences online and work to transition them through their sales funnel to...

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Does URL Structure Affect SEO? See What Google Thinks About Them

Does URL Structure Affect SEO? See What Google Thinks About Them

The Importance Of URL Structure One question that seldom gets asked or thought of is — “does URL structure have any effect on SEO?” Well, not today. Today we’re going to ask this long-ignored question and find out if the URL structure of your page have any effect on its PageRank. Because the whole point of SEO is to optimize every single page element to get the maximum SEO juice out of it and get ranked as highly as possible. We take pains to craft a website that offers engaging, original content that carefully incorporates a selection of targeted SEO keywords. Each design...

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I Wish I Never Built a Personal Brand

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog. I have a decent social following… 927,000 Facebook fans, 298,000 Twitter followers, 289,802 LinkedIn followers, and 159,588 YouTube subscribers. And in the last 28 days, 43,196 people found me by Googling variations of...

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Site Migrations & Creating New URL Structures

Site Migrations & Creating New URL Structures

Migrating or redesigning a site is a chance for new beginnings. New pages! New functionality! New systems! But with new things comes new responsibilities. One of the first items to consider is your new URL structure. Taking time to discover the best URL structure for your site–and for SEO–will set you up for future success. As an SEO overseeing a migration, your role will shift from an in-the-weeds analyst to a consultant and educator. You’ll be asked best practices and tasked with guiding teams through this unfamiliar world full of potential and new HTML tags. You’ll work with...

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The difference between on-site blog content and off-site content

Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater attention on what users are searching for and what information they end up reading. The tech giant has not been afraid to say that it has a focus on enhancing the user experience across the platform, and the changes that have been introduced for content creators reinforce this statement for marketers around the world. While well-crafted onsite content can help strengthen your...

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Ranking the 6 Most Accurate Keyword Research Tools

Ranking the 6 Most Accurate Keyword Research Tools

Posted by Jeff_Baker In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%. But we got a whole lot more than just traffic. From planning to execution and performance tracking, we meticulously logged...

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