SEO Articles

Ask Yoast: How to create an FAQ page?

Ask Yoast: How to create an FAQ page?

A page that is commonly found on all kinds of websites, is the FAQ (frequently asked questions) page. Commonly asked questions or remarks from customers/visitors are addressed on this page. When you visit a site looking for an answer to a specific question, the FAQ page is probably one of the first pages you’ll check. There are several ways an FAQ page can benefit your site. For starters, it can save you time, if you regularly have to answer emails asking similar questions. In addition, a good FAQ page shows professionalism and expertise, and therefore could help improve your...

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Adapting to Google’s latest speed update

Page speed has always been a priority to maintain search visibility, but before Google’s latest Speed update, this was something predominantly associated with desktop sites. Now that mobile sites are also being ranked on their page loading times, it is no surprise that websites need to be up to speed to avoid decreasing search ranking. In today’s competitive, ever-changing marketplaces, establishing a great online presence is clearly of utmost importance. However, our report recently found that 87% of the UK’s top online retail brands alone are risking a significant drop in their visibility...

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How To Do Negative SEO Attack (And How To Defend Against It)

How To Do Negative SEO Attack (And How To Defend Against It)

Negative SEO Attack We all know that ever since the release of Penguin Algorithm Update, Google deals harsh penalties for websites that use black hat SEO techniques, so here’s an idea to keep you up at night: What if a malicious party (say, your closest competitor) starts using those techniques on your site just to try and get you penalized? This, ladies and gentlemen, is something that is commonly known as Negative SEO. #optin-template-3{ float: left; margin: 0; width: 100%; max-width: 654px; height: 100%; } #optin-template-3 .container{ float: left; width: 100%; height: 100%;...

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Calculated Fields in Google Data Studio – Whiteboard Friday

Calculated Fields in Google Data Studio – Whiteboard Friday

Posted by DiTomaso Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week’s Whiteboard Friday, we’re delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. I’m Dana...

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Blogging during summer

Blogging during summer

I don’t know what the weather is like where you’re from, but we’re currently in the middle of a so-called heat wave. With temperatures above 30 degrees Celsius (or 86 degrees Fahrenheit), more people are found in pools and at their summer destinations. You might have the feeling that no one is online to read your blog post. Or perhaps you’re rather hanging out at the pool yourself. So why would you spend your summer blogging? And should you even be spending your time typing away? I don’t have the definite answer for you, but there are various things you could do...

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How to safely change themes on your WordPress site

How to safely change themes on your WordPress site

WordPress is one of the most used content management systems out there. The one thing that makes WordPress so accessible is its ecosystem, including the themes and plugins available. As a user, you’ll find hundreds of free and paid themes. Ease of use also makes WordPress an excellent choice for building a blog or business website. In this article, we will focus on the steps that are required to change the WordPress theme of your website safely. If you have used WordPress before, you might know how easy and intuitive it is to change a theme, but new users may not find it so...

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