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The Best And Worst Times To Send Emails

The Best And Worst Times To Send Emails

The Best And Worst Times To Send Emails

If you were following our blog last week you would have read our post A Beginner’s Guide to Successful Marketing Campaigns, which —you guessed it— was packed with tips on effective email marketing strategies. In the post, we also promised an upcoming blog about the best and worst times to send emails. Here it is!

When we first began sending emails to our subscribers, we first had to figure out the best day and best time to send emails. Just in the same way a café may have a morning or lunch rush hour, there’s also a ‘rush hour’ when people are more likely to get on their phones or laptops.

Finding that sweet spot brought just the benefits we hoped for: we’re able to ensure that we achieve a high rate of emails opened, and then click-through to our site. This generates high traffic, which in turn, can generate sales.

It sounds so simple, and it is! It’s just a matter of figuring out that first step. But first, let’s get to the roots.

It’s no secret that your email subscribers are your most loyal audience. They have the most incentive and the ability to share your content. Once it is sent, this sharing creates more traffic, more subscribers, and more customers.

Combining timing with a healthy subscriber list ensures your site sees all of these benefits and more. It’s a snowball effect of success.

Timing Is Everything

Your email marketing campaign is ready to launch! Your subject line is attention-grabbing, your content is interesting, your offer is compelling, your email is beautifully designed. You’re set up for success, right? Only if it were that easy!.

All of your hard work has the potential of falling flat if your timing happens to be off. The quest of getting your subscribers to open your emails relies largely on this. But don’t fear, as we’ve been there too and we’re here to figure it out with you.

The first key tip I have to share is don’t forget about time zones.

To solve the time zone issue, you can either choose to send emails based on the most important time zone or segment your subscribers lists.

We talked about this a bit more in our post The Best and Worst Times to Post on Social Media previously. It can be so easy to forget that if you schedule your email to be sent out at 10am on Tuesday your time, your recipients may instead receive it at 2am on a Monday their time. Oops!

We tackle this by using Aweber to create a breakdown list by time zone. We’re able to categorize our subscribers to ensure that they receive our emails at the same time, no matter where they are in the world.

Don’t fear if your mailing service doesn’t offer this feature. You can instead look at your data to see where the majority of your audience is based.

If your company is based locally, go with your own time zone. However, if your audience is a global one then target the time zone of most of your subscribers (Aweber also tracks this for us, as many other mailing services will do too).

For instance, if your audience is in the US, target the Eastern Time Zone, as this includes nearly 50% of the population, which is the highest population concentration in a single US time zone.

All About the Audiences

Campaign success, as always, depends on the audience. Understanding the demographic of our audience has helped us shape the content and direction of our work here at SEOPressor. It’s also the driving force in working out the best and worst times to send emails.

The first question to ask is:

Do your emails attract young professionals, or older, more experienced business people?

Knowing this will help give you a general idea of their schedule and when they are most likely to scroll through their phones. For example, sending an email on a Saturday evening will be less effective with a younger crowd, who may be out until late at night, heading home without checking their email.

In the same way, sending out your email on a weekend morning may not effectively reach subscribers with children, who may take Saturdays and Sundays out as the time to spend with their families.

So, it’s not only about the content, it’s about the audience too!

The Best Day To Send Emails

After years in the internet marketing industry, here’s what we found out:

The Three Best Days To Send Email

Research taken from 10 studies have proven that Tuesday is the best day to send email out into the world. The studies show that the highest email open rates happen on Tuesdays, which we know then leads to more click-through and higher site traffic.

The next highest open rate is shown to be on a Thursday. If you’re aiming to send two emails per week, we’d recommend choosing Tuesday as your first day, and Thursday as the second.

None of the ten studies showed that Wednesdays were the most successful day to send email, but it did come in at second a few times. Be sure not to overload your subscribers’ inboxes by sending them emails two days in a row! Flooding their inboxes could create the opposite effect, and you may see no clickthroughs at all.

So, if you do choose Wednesday as your day to schedule your emails, try to avoid sending again on Tuesdays or Thursdays.

On the other hand, Hubspot’s report revealed that Monday, Tuesday and Wednesday had the most email opens.

The worst days for open rates were weekends for majority of the businesses, hands down.

The verdict: Best days to send are on weekdays.

It’s About Subjectivity

Do keep in mind that despite these statistics, a lot of this can be subjective. We’ve found it’s best to base our email schedule on what works best for our clients. For instance, the data we gather from Aweber shows us that our email opens have a great success rate on Saturdays and Sundays, which isn’t always common. I’ll get to that in a little bit in our Weekend Warriors section below.

But first, let’s see what the best time to send email marketing campaigns is.

The Best Time To Send Email

This can be tricky, with many more options for effective time slots. What we’ve found helps is thinking of when our subscribers may be most likely to have the time to browse on their phones.

Seeing which is the best time of day to send email is especially important because data shows that the most email opens are likely to happen within the first hour of your mail being sent! This percentage continues to drop off after this first hour, so making sure you choose a productive hour is your key to success.

Mornings are definitely a great time. People are checking their phones first thing after waking up, or on their commute to work, perhaps with a cup of coffee in hand while getting up to date for the day.

The first peak, not so surprisingly, is at 6am. This is likely to be because of the statistic that indicates a whopping 50% of people begin their work day by checking their emails in bed. If your audiences are workaholics, 6am might be the perfect time for your email to land in their inboxes.

There’s also high success between 9am and 11am, with a spike at 10am. If your subscribers are likely to be settling in at work and getting up to date online at 10am, this could be the optimum time for you.

There’s another peak in the afternoon at 2pm, when people have finished lunch and are looking forward to finishing work. If a majority of your subscribers are office workers, this could be a great time to schedule your email.

Another high success rate occurs in the evenings, from 8pm to midnight. Guilty as charged, — I often check my emails again right before bed. With so many internet distractions these days, many people like to try and keep their mornings open for productivity, and will avoid marketing emails in the mornings. The evening then becomes the perfect time to check their inboxes for other, non-work related emails.

The verdict: Most people tend to open their emails in the morning, especially on business days.

What We Think

This is what we have learned as we’ve gone along, and hopefully will give you, even more insights into the best and worst times to send emails.

The Monday Blues

We all know this feeling! After a weekend off, catching up with friends, or simply staying in pajamas for 48 hours, it’s hard to get revved up for a week ahead of work.

For this reason, Mondays are generally considered to be the worst day you can send your marketing emails or newsletters. This is because people are often more likely to arrive at work, open their inboxes, and delete whatever seems like spam or unimportant emails. So, test and configure the best time to send business email as it differs for everyone.

The Weekend Warriors

This can be a tricky one, depending on your business and your audience. While internet activity does generally reduce on Saturdays and Sundays, some people also have more free time to check their inboxes.

This again is entirely based on your readers. As mentioned earlier, if the majority of your readers are full-time professionals who have children, they may be taking the weekend out to spend time with their families.

However, if the majority of your subscribers are young professionals or people without children, then you’ll see the rate of success of email opens increased.

Our own success in weekend opens and clickthroughs may also lie in the fact of how internet-based we are at SEOPressor.

As many businesses will close and not send emails on the weekend, this gives us a great opportunity to get noticed in our subscribers’ inboxes.

If this strategy sounds right for your audience and company, then weekends might be the ideal time for you. Without the flood of weekday emails, you’ll be right at the top.

The Midweek Success

The proof is in the pudding!

Although we do see a high open and click through rate on Saturdays and Sundays, our most successful email days do align with the data.

Combining our past experiences with sending out emails with the information and data collected from the studies, we feel confident in saying that, Tuesdays, Wednesdays, and Thursdays are likely the most successful days for sending your email out to subscribers.

A Quick Debrief: Discovering The Best Time To Send Emails

I’ve found that so much in being successful in this industry really is about getting hands on and learning as you go. So I’m going to get real and show you some of the steps I take in figuring out my perfect formula.

Step 1: Beginning with what the data tells me. Tuesdays at 10am show the highest success? Ok! I’ll start with this and see if it’s the best day and time for me.

Step 2: Checking my own data. I’m going to check with Aweber to see how many email opens and click-through my chosen time has given me.

Step 3: Knowing there’s always room for improvement. If I’m not getting the email open rate I want to see, then I begin testing a few different times and days.

Step 4: Keeping up with testing. I’ll keep monitoring my data with Aweber to work out where I’m seeing the most success, and continue to tweak my schedule based on this.

Step 5: Making sure I understand my audience. Knowing my client base and demographic will help me tailor my email scheduling to their own schedules.

Step 6: Asking: is the content right? Once I’ve figured out my audience base I need to confirm that my email content is exactly what they want to see. The first thing I think of before drafting my email is ‘what will my subscribers think?’

So, there you have it!

What’s the most successful day you’ve had with email scheduling? I’d love to know what your experiences are with your own best and worst times to send emails. Let me know if you have any more handy tips to share in the comment section down below too!

This post was originally written by Joanne Chong and published on March 31, 2018. It was most recently updated on July 27, 2018.

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Strategic Guide For Best Times To Send Emails

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Identify your customers’ pattern to increase engagement
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The Crazy Egg Guide to White Hat Link Building Techniques

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Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links with White Hat Link Building to your website is one of Google’s primary ranking factors, but not all links are created equally and link building has changed considerably in recent years. Gone are the days of link farms, article directories and blog comment links designed to boost your sites’ rankings. With each tweak of the algorithm, Google has grown considerably smarter in how it evaluates and values…

The post The Crazy Egg Guide to White Hat Link Building Techniques appeared first on The Daily Egg.

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In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how it’s evolving, and how that affects us as marketers. Then we’ll review the challenges you face as a content creator and what you need to do to create higher quality content on a consistent basis. Google’s apparent anti-SEO stance Hummingbird wasn’t the only major change…

The post The Essence of SEO: What Is High-Quality Content? appeared first on The Daily Egg.

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The rise of the modern B2B marketer

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. 

New research from Contentive, a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the explosion of data, analytics and automation tools.

Contentive surveyed its trusted community of B2B marketing professionals to learn more about their key challenges and for a glimpse for what the future holds for B2B marketing.

The top three trends that are influencing emerging strategies are personalization, artificial intelligence and influencer marketing. The survey found that 57% of B2B marketers consider personalization as the key trend that will influence their marketing strategy for the next 12 months. With an increasing focus on using data and technology to craft personalized, tailored messages, the modern B2B marketer is constantly testing, iterating and optimizing different marketing channels to analyse the success of their marketing campaigns.

As a result, marketing budgets are no longer fixed, with 48% of marketers allocating budgets on an ongoing basis to effective channels. In many cases, this means marketing budgets are increasing, with 66% of respondents expecting their marketing budget to increase for the year.

Collaboration between sales and marketing is also increasingly important, with ever stronger focus on new business conversion as well as ROI from existing customers and website traffic. Top of the funnel leads are no longer the preferred campaign outcome. Marketers are increasingly challenged to deliver nurtured, or even sales qualified leads.

Key findings from the survey were:

57% of B2B marketers think personalization is the key trend influence over the next 12 months
50% of B2B marketers are now demanding leads that are fed into the middle and bottom – not just the top – of the funnel
ROI priorities are clear, with conversation rates, yield growth and site traffic top of mind
Collaboration with colleagues is more critical than ever. As marketing becomes more visibly integral to business success, five colleagues now typically have input on investment decisions
Content marketing is here to stay. Like social media and email marketing, these channels remain critical to delivering on ROI goals.

To download the key findings from the 2018 B2B Marketing Survey, click here.

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If you have two very similar sites in two different languages, you may wonder whether you need to implement hreflang. Will Google recognize both sites as ‘stand-alone’ websites, and is that what you want? While translated content isn’t considered duplicate content, it may still be worth your while to actively point users to the right domain with hreflang.

For those that aren’t well versed in technical SEO, implementing hreflang will probably take a lot of time and something might even break. If that’s the case for you, should you still go to great lengths to implement hreflang? I’ll dive into that in this Ask Yoast!

Moria Gur sent us her question on using hreflang:

I have two sites with two different domains for coloring pages, one in Hebrew and one in English. The images and text are similar (but in a different language). Should I use hreflang in this case? Or will Google recognize both as ‘stand-alone’ websites?

Watch the video or read the transcript further down the page for my answer!

When to use hreflang

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$199 – Buy now » Info “Well, yes, Google will recognize both as stand-alone websites and there’s nothing wrong with them. Adding hreflang might give you a bit of an edge on both sites, but it’s also a lot of work. So, if you’re doing well with both sites right now, I would not do that, just because all the work involved is probably more work than it will return in terms of investment.

If you are not doing too well, or one is doing much better than the other, then maybe it’s worthwhile trying that. And you could just try that on a subset of the pages, and hreflang those properly to the other one. Good luck!”

Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Do you have an SEO-related question? A pressing SEO dilemma you can’t find the answer to? Send an email to [email protected], and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: hreflang: The ultimate guide »

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Google’s August 1st Core Update: Week 1

Google’s August 1st Core Update: Week 1

Posted by Dr-Pete

On August 1, Google (via Danny Sullivan’s @searchliaison account) announced that they released a “broad core algorithm update.” Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system:

Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday’s data suggests that we may not be done.

August 2nd set a 2018 record for MozCast at 114.4°F. Keep in mind that, while MozCast was originally tuned to an average temperature of 70°F, 2017-2018 average temperatures have been much higher (closer to 90° in 2018).

Temperatures by Vertical

There’s been speculation that this algo update targeted so called YMYL queries (Your Money or Your Life) and disproportionately impacted health and wellness sites. MozCast is broken up into 20 keyword categories (roughly corresponding to Google Ads categories). Here are the August 2nd temperatures by category:

At first glance, the “Health” category does appear to be the most impacted. Keywords in that category had a daily average temperature of 124°F. Note, though, that all categories showed temperatures over 100°F on August 1st – this isn’t a situation where one category was blasted and the rest were left untouched. It’s also important to note that this pattern shifted during the other three days of heavy flux, with other categories showing higher average temperatures. The multi-day update impacted a wide range of verticals.

Top 30 winners

So, who were the big winners (so far) of this update? I always hesitate to do a winners/losers analysis – while useful, especially for spotting patterns, there are plenty of pitfalls. First and foremost, a site can gain or lose SERP share for many reasons that have nothing to do with algorithm updates. Second, any winners/losers analysis is only a snapshot in time (and often just one day).

Since we know that this update spanned multiple days, I’ve decided to look at the percentage increase (or decrease) in SERP share between July 31st and August 7th. In this analysis, “Share” is a raw percentage of page-1 rankings in the MozCast 10K data set. I’ve limited this analysis to only sites that had at least 25 rankings across our data set on July 31 (below that the data gets very noisy). Here are the top 30…

The first column is the percentage increase across the 7 days. The final column is the overall share – this is very low for all but mega-sites (Wikipedia hovers in the colossal 5% range).

Before you over-analyze, note the second column – this is the percent change from the highest July SERP share for that site. What the 7-day share doesn’t tell us is whether the site is naturally volatile. Look at Time.com (#27) for a stark example. Time Magazine saw a +19.5% lift over the 7 days, which sounds great, except that they landed on a final share that was down 54.4% from their highest point in July. As a news site, Time’s rankings are naturally volatile, and it’s unclear whether this has much to do with the algorithm update.

Similarly, LinkedIn, AMC Theaters, OpenTable, World Market, MapQuest, and RE/MAX all show highs in July that were near or above their August 7th peaks. Take their gains with a grain of salt.

Top 30 losers

We can run the same analysis for the sites that lost the most ground. In this case, the “Max %” is calculated against the July low. Again, we want to be mindful of any site where the 7-day drop looks a lot different than the drop from that site’s July low-point…

Comparing the first two columns, Verywell Health immediately stands out. While the site ended the 7-day period down 52.3%, it was up just over 200% from July lows. It turns out that this site was sitting very low during the first week of July and then saw a jump in SERP share. Interestingly, Verywell Family and Verywell Fit also appear on our top 30 losers list, suggesting that there’s a deeper story here.

Anecdotally, it’s easy to spot a pattern of health and wellness sites in this list, including big players like Prevention and LIVESTRONG. Whether this list represents the entire world of sites hit by the algorithm update is impossible to say, but our data certainly seems to echo what others are seeing.

Are you what you E-A-T?

There’s been some speculation that this update is connected to Google’s recent changes to their Quality Rater Guidelines. While it’s very unlikely that manual ratings based on the new guidelines would drive major ranking shifts (especially so quickly), it’s entirely plausible that the guideline updates and this algorithm update share a common philosophical view of quality and Google’s latest thinking on the subject.

Marie Haynes’ post theorizing the YMYL connection also raises the idea that Google may be looking more closely at E-A-T signals (Expertise, Authoritativeness and Trust). While certainly an interesting theory, I can’t adequately address that question with this data set. Declines in sites like Fortune, IGN and Android Central pose some interesting questions about authoritativeness and trust outside of the health and wellness vertical, but I hesitate to speculate based only on a handful of outliers.

If your site has been impacted in a material way (including significant traffic gains or drops), I’d love to hear more details in the comments section. If you’ve taken losses, try to isolate whether those losses are tied to specific keywords, keyword groups, or pages/content. For now, I’d advise that this update could still be rolling out or being tweaked, and we all need to keep our eyes open.

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