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6 Ways To Make Your Email Campaigns More Engaging

6 Ways To Make Your Email Campaigns More Engaging

Email marketing is all about engagement and engagement is all about relevance. The more customers find your message to be relevant, the better you can engage a customer.

Acquiring an email is half the battle won. The next challenge for marketers like you is to reach the customers’ inbox. Make customers open the email – take action.

If your customers are not engaging with the email, it’s unlikely they will feel inspired to act. Like a domino effect, you’ll notice a gap in the email conversion rate curve.

Sounds like your problem?

If that’s the case, its time to build a robust email engagement strategy that helps you increase conversions.

In this guide, you’ll learn the best ways to improve email engagement.

Let’s get started.

What is email engagement?

Email engagement measures how your subscribers interact with your email campaigns. How many open your emails, how many people click on a link within the email, and how many people converted because of an email are the most common email engagement metrics.

How to measure email engagement?

Measuring email engagement is important because without having a clear idea of how your email campaigns are performing, you won’t know what to improve.

The best way to accurately measure the effectiveness of your email campaigns is to combine the data provided by your email marketing software with a couple of Google Analytics reports.

Email Engagement Metrics

Your email software will tell you key metrics like:

Email open rate: What percentage of your subscribers opened your emails.
Click-through rate: What percentage of your subscribers clicked a link in your email.

Google Analytics will tell you what specific actions on your website (such as purchasing a product), your subscribers performed after visiting your website by following a link in your emails.

Resources to Learn More

How to get more email subscribers – 10 proven ways to get more people to subscribe to your list.
How to improve your email open rate – 15 easy tweaks to get more people to open your emails.

How to increase email engagement?

These are the six most effective ways to make your email campaigns more engaging:

Know your customers
Segment your email lists
Personalize your approach
Create dynamic content
Keep it interactive
Test, Test, Test

1. Know your customers

Every customer journey is unique. Not every customer will have the same expectation and intent to subscribe. To craft relevant emails, you need to gather as much information about your customer.

Your ultimate aim should be to build comprehensive buyer personas – a composite look of your ideal prospects and customers. It includes information such as customer contact data, descriptive data, and behavioral data.

You can also add their preferences and intent. Based on what action they take and how they behave, you can craft content to propel them through all the stages.

Email Sales Funnel

Below are the types of emails you can send at each of the five stages of the customer lifecycle.

The Awareness Stage: It’s the first stage of the customer lifecycle. In this stage, potential customers begin to explore your product or service. They browse through your website or App.

It’s not yet about email. They may start to follow your brand on social channels or make direct visits to your website.

The Interest Stage: At this point, you can get on board the new customers with a welcome email. Impress them sharing exciting content—for example, articles, blogs, newsletters.

The Consideration Stage: The consideration stage is where your customers’ begin to research to ensure that they will make the best possible selection.

Before making a purchase decision, they start comparing your product and service with competitors.

Sending them case studies, product comparison reports are great email candidates for this stage.

The Intent Stage: At this stage, you can email them some of your best customer reviews, testimonials, and reviews.

Send emails, including relevant offers and discounts. It is at this stage they will make a decision to purchase your products or not.

The Purchase Stage: Once customers make a purchase, you can send thank you emailers, customer support, and follow-up emails.

Additionally, eCommerce businesses may also send order notifications, delivery updates, and product recommendations.

Retention: Now, when you’ve successfully converted a prospect into a customer. Your next aim should be to nurture them further. Build long term relationships to turn them into brand loyalists and advocates.

At this stage, you can send them emailers wishing them on their birthday or anniversary. Consider sharing exclusive and valuable content. Send industry-related updates, latest product, and service-related information upgrades, latest offers, and reviews.

2. Segment your email lists

The secret behind some of the most successful email campaigns is email list segmentation. When done right, email segmentation can improve all the email campaign KPIs and increase revenue.

Email segmentation is one of the best techniques to make your email campaigns targeted and relevant.

What is email segmentation?

It merely means dividing email list into groups and subgroups based on customer demographics, demographics, psychographics, and behavior.

Traditionally, marketers used basic demographics like age, gender, location, etc. to segment email lists but today, email list segmentation can go beyond demographics.

Email List Segmentation Options

For example, you can group emails of customers who haven’t opened your email in the last 60 days.

Or let’s say you want to target some of your best customers who purchased above $10,000 previous Black Friday. In short, the options to segment email lists are endless.

Here are few out of the box techniques you can consider to segment your email lists:

Buyer Persona – Buyer Personas are a composite look of your ideal customers. It includes customer contact data, descriptive data, and behavioral data.

For example, you may want to list customers who faced a similar kind of challenge in the past or want to list customers who share the same birthday, anniversary date, etc.

Engagement – Based on how your customers engage with your email campaigns, you can consider segmenting email lists based on open rate and conversion rate.

For example, you can list customers who’ve been inactive for the last six months and drive a re-engagement campaign.

Stages of the customer journey – We’ve already discussed how important it is to align your email marketing strategy with the buyer’s journey.  Based on what stage your customer is, you can draft relevant emails and dynamic content.

For example, you can group emails of customers who downloaded a new eBook and are ready to move to the next stage.

Order Value – Every customer has their way of interacting with your product and service. Not all customers spend the same on your product.

You can consider targeting customers with lower order value by running a targeted email campaign offering them relevant discounts and offers.

Visa Vi, you can also list customers’ emails with higher-order value to drop a “thank you” note for being a loyal customer.

3. Personalize your approach

The next step is to personalize your emails. Personalization, in terms of email marketing, is all about exercising timely one-on-one communication using relevant content.

Email Personalization Benefits

Some of the basic email personalization includes tactics like using a customer’s name in the subject line, creating dynamic content – Copy, design, and images – based on a customer’s gender, location, or other things you know about them.

Some of the advanced tactics include integrating a customer’s recent purchase history, browsing history, and tracking their website behavior to drive relevant campaigns.

Here’s what you can think of personalizing while sending your next email campaign.

Content – Every customer journey is no less than a story. Besides using the customer’s name in the subject line, you can create a personalized message referring to the buyer persona.

Copy – Use unique customer information to compliment your content with personalized Copy. For example, use details like customer name, last product purchased, birth, etc. to create action-driven text.

Images – Based on the type of customer you’re interacting with, you can personalize the image as well.

For example, if you’re targeting companies through an email campaign, you can use their logo in the image.

Also, if you’ve permission to store pictures of customers, you add their photos as well.

4. Create relevant content

In successful email campaigns, the content serves as a muse encouraging consumers to share their thoughts, ideas, opinions, and experiences.

Connect with your customers in a personal and human way, ensuring two-way communication. Refer to the buyer persona to craft personalized and relevant content.

Example of Good Email Content (Source: Optinmonster)

For example, you can share newsletters with links to your best blogs, how-to articles, case studies, webinars, etc.

Below are three ways to make your email content more engaging:

Start from the subject line – Use personalized subject lines that appeal to your customers. Keep the headline crisp, short, and to the point. Use relevant words to strike a chord at an emotional level. Adding emojis is another excellent way to grab attention.

Create Dynamic Content – Keep changing your content as per your customer’s behavior, preferences, and intent. Maintain a conversational tone to connect in a personal way, ensuring two-way communication.

Don’t take design for granted – Design can help enhance the customer experience (CX) further. A well-designed email with the right combination of creative layouts, imagery, and call to actions (CTAs), is responsive.

Here are best practices to ensure an appealing design:

Use grids to guide your customers: Use an Inverted Pyramid design to help customers focus on what’s most important.

Include imagery, graphics, and colors: Grab your customer’s attention by adding colors and graphics as per your brand’s visual guidelines.

Make it easy to read: Use borders, geometric shapes, layouts to showcase what is important. If you’re sending newsletters or any other format which demands lengthy content divide each section effectively.

Make the CTAs stand out: Get your best copywriters on the job to write effective CTAs. Use a box to highlight your CTA rather than a hyperlink. 

5. Keep it interactive

Interactive elements are not only fun but also an effective way to increase conversions and click-through rates.

Think outside the box. Find creative ways to utilize these interactive elements in different ways.

For example:

QR Codes: Use QR codes to make your emails look more attractive and engaging. You can use them to reveal special offers, discounts and as invitation passes to an event, etc. Try to create a QR code now for one of your upcoming campaigns.

Increase email engagement with QR Codes.

Polls and Surveys: Embed surveys, polls, and reviews in your email instead of sending just a survey link. These are effective ways to gain valuable customer feedback and information and a great way to express that you care!

Videos: Share your content using videos. Distribute content of all sorts creating videos of different genres.

For example, send your customers videos of live events, webinars, product demos, and training programs. You can also do podcasts and video interviews, and so on.

Scratch cards: Take advantage of the curiosity gap using scratch cards in emails to treat your customers with a unique experience. Instead of sending discounts, rewards, or any offer directly, use scratch cards to help customers reveal themselves.

Hamburger Menu: Ever noticed an icon with three lines piled on another? Mostly used as an icon to website menus, these are also known as hamburger menu. Add these to your email layout to increase click-through rates.

6. Test, Test, Test
Importance of Email Testing (source: SendGrid)

Review your email to prevent embarrassing errors such as typos, repeated, and spam words. Alongside, send a test email to check how each email client displays your email.

There are more than a thousand email clients across the globe. Each supports different features and requires different coding your HTML. Below are six things to test before sending an email

Subject Line: Ensure your subject line stands out and is error-free.

Images: Send a test email and preview your email in all relevant email clients. Often, the images you use can be blocked by email clients. Check for broken images.

CTAs: Check if CTA buttons are working correctly.

ALT text: Text below images help customers understand the content even if the image is blocked. So don’t miss out on the ALT text.

Devices: Given that you’re using a responsive email design, preview your email on mobile, desktop, and tablets.

Interactivity elements: If you’re using GIFs, surveys, polls, or any other interactivity elements in your email design, ensure they’re working correctly.

Key Learnings

Customer engagement is pivotal to marketing. It’s the same in the case of email marketing. The more customers engage, the better you can convert and build relationships.

Only when your customers open an email, click on the calls to action (CTA), a conversion takes place. Hence it’s vital to ensure a higher open rate and click-through rate to increase email conversion rate.

Not only that, but engaged customers also allow you an opportunity to build better relationships. The more relevant your email is, the better you can engage a customer.

The best way to stay relevant to your customers is to know and listen to them. Understand their needs, interests, and expectations at each stage. Only then can you make your email campaigns more engaging.

Here’s what you need to keep in mind:

Gather as much data about your customers as possible via digital as well as physical channels.
To create winning email campaigns, use personalization to make your email more effective and engaging.
Segment your list based on your campaign goals to enhance conversions from your email campaigns.

The post 6 Ways To Make Your Email Campaigns More Engaging appeared first on

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Adjusting Paid Campaigns During a Recession

Adjusting Paid Campaigns During a Recession

Posted by ryanmoothart

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented

Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders.

However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly. Ask yourself the following questions:

What assumptions did you make about your priorities heading into 2020?How has the global pandemic and economic recession affected those priorities thus far?How have your trends changed and what shift(s) have you already had to make?

You’ll be on your way to creating a more stable plan for your paid digital advertising campaigns once you’re able to answer those questions.

Now comes the most difficult part: how do you take these changes into account and plan ahead for the next year, or even two years?

To do this effectively, you need to make a choice about which overarching business goal is more important to you:

1. Drive sufficient sales volume even at the expense of profitability.


2. Maintain a profitability margin even if it means losing out on sales volume.

Don’t pick both. Obviously, you want to drive more sales and maintain or increase profitability — everyone wants to do that. But if your business has struggled since the breakout of this recession, you don’t have the luxury right now of picking both. If you pursue both goals, you’re more likely to implement competing tactics in your campaigns that may result in hitting neither. So, pick one. If you can hit it consistently going forward in this new environment, then you can start striving to hit the other in addition.

Focusing on sales volume

If your primary goal is sales volume, reference the year-over-year trends you’ve witnessed since the COVID-19 outbreak and the onset of the recession. Pay close attention to the last month or two since things have started returning to a “more normal” outlook with regards to businesses reopening (albeit with strong rules around social distancing). For instance:

Have you seen website traffic bounce back a bit since May, but not sales or conversions?Have these things increased in certain channels but not in others?How has your ad spend volume correlated with these shifts in conversions?Have you seen increases in cost per conversion levels that look more stable now?How do all of these things compare year over year?

Whatever you’re witnessing after answering these questions, plan on those year-over-year trends continuing for the foreseeable future. Take into account seasonality and plan out how many conversions, sales, and/or how much revenue you want to acquire each month or each week going forward. Once you have those hard numbers planned out, do some quick math by accounting for your cost per conversion and return on ad spend (ROAS) levels, and correlate how much money you’re going to need to spend to meet those sales targets.

Do these new budgets and targets allow you to meet your overall sales goals? You may find you’re able to hit targets for a certain channel directly (paid search, for example), but will still be behind overall. If that’s the case, reference your impression share or share of voice metrics, competitive insights, and tools like Moz or Google Trends to see if it’s realistic to push for even more sales volume if your existing forecasts don’t meet your goals.

If these things indicate little room for potential growth, revise your sales volume targets and expectations down to account for this new post-COVID normal. In this instance, your opportunity for potential growth will lie in high-funnel channels (e.g. programmatic advertising, digital video ads, traditional media buying) to reach more potential new customers. Just be sure to account for how many conversions or sales these high-funnel channels actually assist with to make sure you’re putting your advertising budgets to good use.

Focusing on profitability

If your primary goal is profitability, reference the same trends and answer the same set of questions as above. Again, pay close attention to the last month or two as the economic recession has begun settling itself in for the long haul. Whatever you’re witnessing, plan on those year-over-year trends continuing. Then, taking into account seasonality, forecast what your campaign budgets should be by month or by week given your desired ROAS or ROI levels.

Instead of having to adjust your budgets up in order to hit a desired sales volume threshold, you may find that your forecasted budget is lower than you originally anticipated coming into 2020. You’re likely going to have to cut budgets down or pause certain campaigns entirely that just aren’t profitable right now as changes in conversion costs and/or demand have negatively impacted your trends. If this is happening to you, plan on taking that budget you’re now cutting out of your certain paid campaigns and reinvest any potential remaining funds into other channels or savings (assuming such funds aren’t wiped out by lower sales volume).

This opportunity to maintain a certain profit margin will likely result in less overall revenue and return for your business as a whole. The goal here is to stay profitable enough where you don’t have to make significant cuts to your overall business. Sacrifice what you need to in paid digital advertising to stay afloat and maintain viability throughout the duration of this economic recession.

One more thing to keep in mind

As we’re still in the early stages of vast uncertainty, be nimble and reactive as economic circumstances change. You may find yourself doing a lot more re-forecasting on a consistent basis this year and next year due to fluctuation in economic climate and outlook. Just remember everyone else is in the same boat as you — nobody knows what’s coming in the next year or two, let alone the next few months.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you’d like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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The Easiest Way to Update WordPress Premium Themes and Plugins

The Easiest Way to Update WordPress Premium Themes and Plugins

WordPress has a built-in feature to install themes and plugins by supplying a zip file. Unfortunately, you cannot upgrade a theme or plugin using the same process. Instead, WordPress will say “destination already exists” when trying to upgrade using a zip file and will fail to upgrade the theme or plugin.

Easy Theme and Plugin Upgrades fixes this limitation in WordPress by automatically upgrading the theme or plugin if it already exists.

While upgrading, a backup copy of the old theme or plugin is first created. This allows you to install the old version in case of problems with the new version.

Updates are surely a massive part of WordPress and if you want to maintain functionality and keep things running smoothly, you must complete your updates. With that said updates can be a pain in the butt some times. We would like to share the easiest and most efficient way you can update your WordPress premium themes and plugins. Never again will you have to deactivate, delete and re-install. Follow the steps below and enjoy.

Log into your site and visit Plugins > Add New
Search for Easy Theme and Plugin Upgrades
Install and activate

Now when you need to update a premium plugin or theme, simple upload it and this plugin will give you an option to upgrade and override the already installed theme or plugin.  See screenshot below.

Current Subscribers

Simply fill out the form below with your name and your email address and this will instantly subscribe you to our WP TAT™ campaign.

This way you will never miss a new post and never miss out on these valuable FREE tips to make your WordPress life better!

#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }
/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */

* indicates required

First Name *

Email Address *

(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[1]=’FNAME’;ftypes[1]=’text’;fnames[0]=’EMAIL’;ftypes[0]=’email’;}(jQuery));var $mcj = jQuery.noConflict(true);

The post The Easiest Way to Update WordPress Premium Themes and Plugins appeared first on WP Fix It.

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See How WordPress Looks On All Devices

See How WordPress Looks On All Devices

Would you like to see how WordPress looks on all devices? We are going to introduce you to a cutting-edge super easy-to-use tool that will allow you to do just this. Not only will you be able to instantly see how any URL looks on multiple devices, you will actually be able to navigate around on each device and see how that process looks as well.


Enter URL in area you see below and hit the  “Generate Mockup” button
Adjust toggles to your liking based on what devices you wish to focus on
You can move devices around for different placement

We hope you enjoyed learning about this cutting-edge and very easy to use tool to see how WordPress looks on all devices. 

Current Subscribers

Simply fill out the form below with your name and your email address and this will instantly subscribe you to our WP TAT™ campaign.

This way you will never miss a new post and never miss out on these valuable FREE tips to make your WordPress life better!

#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }
/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */

* indicates required

First Name *

Email Address *

(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[1]=’FNAME’;ftypes[1]=’text’;fnames[0]=’EMAIL’;ftypes[0]=’email’;}(jQuery));var $mcj = jQuery.noConflict(true);

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How to Use WordPress to Drive Sales – With 9 Awesome Examples

How to Use WordPress to Drive Sales – With 9 Awesome Examples

Starting a company blog is one of the best long-term decisions you can make to boost your digital marketing efforts. A blog can attract more traffic to your website, improve your search engine rankings, and help your brand, your company, and your product.

More importantly, it can help you increase your sales and generate revenue, especially if you own an ecommerce business. According to research, companies with blogs produce 67% more leads monthly than those who don’t own a blog. Moreover, marketers who prioritize blogging receive as much as 13 times more ROI thanks to this strategy.

We’ll see why that is and how it works in more detail, as well as which specific steps you should take to make the most out of a company blog. But first, let’s see why WordPress seems like the best CMS platform for those who have decided to take this road.

Why choose WordPress?

Historically, in its initial stage, WordPress started off and developed predominantly as a blogging platform. Since then, it’s become much more than a platform purely for bloggers, and now it powers almost a third of all websites globally. And in the meantime, its reputation as the most convenient blogging CMS has only become more prominent.

One of the biggest advantages of WordPress in this context is its customizability. Hundreds of thousands of different themes, features, and plugins open up endless possibilities to customize your blog’s design, content, and range of capabilities. This number will continue to grow visibly, as most of these are created by the WP community, thanks to the open-source code.

Furthermore, WordPress is quite easy to use, which comes in handy to all those users who don’t feel particularly IT-minded. Blogging in WordPress is no more complicated than writing a post in Microsoft Word. Even some of the more advanced features are also easy to handle, so checking your analytics, moderating comments, or expanding your website’s functionality shouldn’t pose a problem for an average user.

Finally, those who still have trouble using WP for blogging can take advantage of a huge community gathered around the software and turn to it for support of any kind. This community provides numerous advantages for both professionals and laypersons, so choosing WP as your CMS seems like a reasonable choice no matter your level of tech-savviness.

Content creation

There are a lot of small tricks and hacks you can use to boost the performance of your WordPress blog, but without having some truly valuable content, it will all be for nothing. The whole point of a company blog is attracting people to read the content and then gradually turning readers to customers. There’s no trick you can use to make people read articles or watch videos they don’t find interesting, relevant, and useful.

There’s a huge number of formats you can employ to attract visitors – listicles, how-to articles, tutorials, guides, infographics, interviews, reviews, videos, quizzes, case studies, webinars, and much more. Whichever you choose, make sure you first do thorough research on who your target audience should be, based on who you expect to buy your products. Attracting an audience that has no interest in your business won’t do wonders for your sales.

So first of all, you need to adapt the topics, as well as the language and the voice you use to your target market. The most important step is always remembering who you write for. Once you have that settled, you can turn to actual content creation.

Address customers’ specific problems

Now, another thing to have in mind is that you should not just be writing for your specific audience, you should write about them. Not in a conventional sense, of course, but in the sense that you should be writing about problems they encounter and answer the questions they’re expected to ask.

Obviously, these problems and questions should be the ones that are in some way related to your industry and your area of expertise. This will attract the right audience and make you look helpful and competent in the eyes of the readers.

Take Amerisleep, for instance, a mattress vendor that’s really done content marketing right. Their blog is regularly updated with stories about physical and mental health, productivity, sleeping habits, mattress maintenance, and much more.


Look how they used the article about best mattresses of 2020 to promote their products, but at the same time, they provided a ton of useful general info for anyone thinking about buying a mattress. They managed to address consumers’ specific needs and problems and give some valuable advice on which kind of bed you should choose given different conditions, disorders, sleeping positions, or sleeping routines.

Of course, a random reader can go to another website as soon as they’ve finished the article and buy from another vendor, but Amerisleep dramatically increases their chances of making a sale by offering customers a bed that turns out to fit their particular needs right in front of their eyes, right away.

Show how things work

In addition to explaining different concepts related to your field or helping consumers make up their minds, you can also show them how your product or your industry works. In general, tutorials and how-to’s can be very attractive to your target audience. Especially if they’re followed by some sort of visual aids – photos, videos, drawings, infographics, diagrams, or anything of the sort.

Someone to look up to in this respect is Bigcommerce, a company that provides an ecommerce platform for online retailers. They have the number #1 ecommerce blog in the world, which drives big amounts of traffic and revenue for the company.  


So what are the Bigcommerce writers doing right? They do write all sorts of pieces about all sorts of topics related to the ecommerce business, from digital marketing to cybersecurity and hosting services. But what they’re especially good at is writing detailed guides on how to set up your online shop, develop your ecommerce site, or generate social media traffic, among other things.   

Naturally, in these articles, they have a lot of room to spontaneously bring up what their product is about and promote their services. Sometimes people won’t even recognize it as a marketing move until they click on the link, since calls-to-action don’t stand out at all and seem like any other useful piece of info provided in the article. This is a perfect way of promoting your product without ever being salesy, pushy, or invasive.

Offer solutions

On the same token, offering your readership concrete and creative solutions to their problems can result in great sales-driving content. Of course, these problems don’t have to be matters of life and death. It’s enough that readers have a specific need or wish that your product can help fulfill.

And this is how your product comes into play here. It should provide a useful solution to the consumers, and you’ll have a chance to present it in detail to those who are actually interested in its potential.

It’s important that you don’t get carried away here and remember who you write for first and foremost. So don’t brag about your product, its many features, and how many of them you sold, but instead focus on talking about how it benefits the customer. This is the only way to hold their attention. What you should tell about your product, though, is how it’s different from all the others and what its unique value is from the perspective of the consumer.

A good example of this is BioLite Energy, an online shop selling outdoor energy gear and devices. They address campers, climbers, and other outdoor enthusiasts, and offer articles on topics such as hiking, cycling, ecology, outdoor cooking, as well as recipes and survival tips. For instance, their guide on how to light a fire is a helpful, well-written piece that any camper would find valuable, but at the same time, it does a great job of promoting their products like stoves or fuel pellets.


SEO benefits


There are multiple ways in which your WordPress blog will help you increase conversions and sales. As we could see, well-conceived blog posts can provide value for the readers and encourage them to trust your brand and buy your products. Also, shareable articles will bring more people to your website. More traffic means more potential customers, which, in turn, usually means a sales boost.

Another benefit of running a business blog is improved SEO. Naturally, this will only happen if your blog offers quality articles on relevant subjects. Additionally, your content and your entire website will have to be carefully optimized in order to climb up the Google rankings. Here are some quick tips on how to do that:

Do thorough keyword research. You’ll have to find keywords that work for your industry and your competitors and take advantage of them. Be careful not to overstuff the articles with these keywords as it can have the opposite effect. You need to pay attention to the context at all times since the algorithms are becoming smarter and more competent at understanding natural language.
Write original product descriptions instead of just copying them from another website. Google doesn’t really favor duplicate content.
Optimize for speed. SEO is all about user experience (UX), and page loading speed is a big part of it. Get rid of any unnecessary features, design elements, and plugins that could slow your website down.
Look for WP plugins that can make your life easier when it comes to SEO. As it was said, be careful not to overburden your site with too many of these.
Devote some time to link building. Having a lot of backlinks that link to your blog or your website increases its relevance. Sometimes you’ll need to do some guest blogging to achieve this, but other times quality content is all you need in order to get backlinks. Websites with blogs get 97% more links, so starting a blog is a great way to build relevance and authority.
Try taking care of as many other SEO-related details as possible, such as image optimization, internal linking, meta descriptions, headline optimization, mobile responsiveness, or URL structure. All these details can amount to a big difference in organic traffic, so it’s worth putting some effort into this.

There are many examples that showcase how and why search engine optimization can do great things for your WordPress blog and your business. Here’s a particularly descriptive case study of a media company that grew 400% largely due to smart SEO tactics. There were no crazy hacks or magic, just hard work to get every detail straight in order to improve numerous aspects of UX and help the website rise in rankings.

Offer free teaser content

One clever strategy that can help you get more out of your content is offering opt-in freebies. For instance, you can publish the first part of a series of articles or videos on your blog and offer to email the rest to everyone who’s ready to type in their email address and subscribe.

This helps you build your email marketing list and use another channel for marketing your products and communicating with your target group. This is very important, as email marketing has the highest ROI of all digital marketing strategies – around $42 per $1 invested. This move will also let you take your relationship with your readers to a new level, enabling you to establish a closer connection with them.


A good example is John Benzick, an entrepreneur and startup mentor. He offers a free 20-minute coaching session on launching and growing a business, basically in exchange for your name and email.

This way, he’s offering a free sneak peek of what he’s about before you can decide whether you’ll pay for premium coaching and content. People definitely aren’t ready to invest their money in everything they come across online, and this is a great way of reassuring them that your content or your service is worth it. If you don’t succeed at it, at least you have another name on your newsletter subscription list.

CTA buttons

Another important factor in boosting your sales with your content is how you design and arrange your call-to-action (CTA) buttons. People who read and like your content ought to be aware that you’re actually selling something, and you shouldn’t hesitate to remind them about it.

Of course, this doesn’t mean being too pushy, as it can only annoy and chase away your readers. Having too many CTA buttons can confuse your potential customers and overwhelm them, so you won’t provoke the desired reaction. However, having a discreet link or button (or two) is a must. The more it seems like a natural part of your content, the better.

Making several different personalized CTA buttons is also a good idea. By obtaining and using advanced customer data, you can distinguish between visitors in different stages of the buyer’s journey. Take a look at how Hubspot designed different CTAs for random visitors, leads, and customers respectively, finding different ways to maximize the engagement of each group.

Utilize trending topics

The fastest way to grow your audience is to make sure that one of your posts goes viral. Unfortunately, it’s impossible to predict with certainty that an article will become super-popular, but you can try a few things that will make it more likely to happen.

Namely, writing about hot current topics is one of the most common ways to make a post extra-shareable. This obviously doesn’t mean just any trending topic, but only the ones that are in some way relevant to your industry and your visitors.


Take Apiumhub – an IT company from Spain with a great tech blog. Just like many other tech blogs, they’re trying to address the trends in their industry and make them more accessible to their readership. It’s an excellent road to take for an IT firm. 

Even if you fail ever to go viral, if your blog can offer useful info and new angles on cutting-edge technology. This is likely to result in a steady growth in traffic and sales.

Promotion on social media

It’s easier than ever to advertise businesses and content of all kinds using social networks. Don’t miss out on this opportunity. With the help of social media, you can get a lot of eyes on your content. What’s more, you can accurately target exactly those people who are actually going to be interested in your brand and your content, saving a ton of money in the process.

If you want to know how to promote your posts on social media properly, visit some of Neil Patel’s social channels. A famous entrepreneur and marketing expert, Neil Patel does a very meticulous job in promoting and sharing all sorts of content he creates.

A very important lesson to learn from him is that you should also have some quality content that you will upload directly or even exclusively to social media, instead of using these channels only to share previously created posts and videos. This way, you’ll be growing your social networks more quickly and you’ll make your followers more engaged, which will have a positive effect on traffic to your blog posts as well.

Make smart use of plugins

Finally, when running a company blog on WordPress, use all the benefits that WordPress offers. Plugins can help you with sharing, posting, promoting, optimizing, testing, generating leads, monitoring key metrics, organizing, reorganizing, and basically, if there’s any manual work you’re supposed to do regarding your WP blog, there’s likely a plugin that can automate this process.

Of course, once again, you need to limit yourself to those plugins that are actually necessary to your website, or otherwise, you can make it too heavy and slow. (Side note: be sure to avoid nulled plugins, and here’s why.)

One addition that can really help you boost your blog is a commenting feature. Probably the most famous of commenting plugins is Disqus, which you must have already seen around and which is used by giants like ABC News or TMZ. There are many great uses of a plugin of this kind, the most important ones being getting honest and timely feedback, as well as gradually building an active community around your brand or product.

Final thoughts


To get the most out of your WordPress blog, you’ll have to stick to all of these tactics we’ve talked about and apply them in a way that best suits your needs. As a matter of fact, you’ll have to consider doing even more than that, as this is a virtually inexhaustible topic. 

For instance, you should also pay attention to the timing of your posts and mobile-friendliness of your website or your content. You also absolutely need to get your hands on detailed and accurate customer info in order to create content that really resonates with your readership.  

And there’s much more beyond that. All in all, if you wish to Use WordPress to Drive Sales and be successful, you need to put in a lot of thought and effort. But if you’re persistent and fastidious enough, you can rightly expect that it will all pay off, both in terms of driving extra sales and strengthening your brand in the long run.

The post How to Use WordPress to Drive Sales – With 9 Awesome Examples appeared first on WP Fix It.

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Some Digital Agencies Treat SEO Like Wearing a Face Mask

Some Digital Agencies Treat SEO Like Wearing a Face Mask

LSG is hiring for a Senior Director of SEO position and I have had the opportunity to talk to a lot of great SEOs over the past week. Thanks to the growth of our industry over the past few years and COVID-19, it feels like there’s an ocean of highly skilled talent out there. But the pandemic has exposed an ugly side of the digital marketing industry – most agencies are happy to take SEO money while simultaneously not giving a shit about SEO.

From my admittedly limited perspective, the agencies who were hit hardest post-SIP seemed to be those who had big PPC businesses and those who had SMB-focused service businesses (v SaaS subscriptions which seem to have kept chugging along). It kind of makes sense in that PPC spending came to a halt and many SMBs’ businesses hit a brick wall. We lost an SMB client the day SIP went into effect, but we didn’t lose any PPC clients, because we don’t do PPC.

In my conversations with candidates for the Director position, those who work at agencies have had a consistent refrain – “we lost a lot of PPC budget so they cut a few heads in the SEO group”. I am sure the PPC groups were not immune to cuts either, but over and over I have heard claims that an agency “doesn’t really care about SEO”. Sure they’ll sell it. They’ll even hire people to do it. But it’s not the business’ priority. That kind of makes sense in that SEO can be harder to service and measure than buying clicks. Perhaps most important, it can be harder to explain to clients, particularly clients who are worried about going out of business. Selling a steady stream of customers at a (hopefully) predictable cost per click probably feels like the path of least resistance so why fight it?

The challenge as I self-servingly see it is that to do SEO right, you have to fund it appropriately. Of course, there are cases where companies have great brands and products and everything just takes off on its own, but for most of us, this is not how it works. And SEO for most sites that want to compete, requires expertise at a wide range of unrelated disciplines – technical analysis, content strategy, content production, backlink acquisition, and data analysis, to name but a few. And let’s not forget about people and client management. Those are probably the top two ranking factors these days.

But it’s easy to sell that your agency does SEO, particularly if you have already sold a client on a PPC campaign. It’s basically free money for you. And it’s likely more profitable than the PPC business, but at lower volumes. So agencies like it, but maybe don’t care enough about it to give it the funding it really needs for its teams to succeed because it’s more profitable not to. And most clients maybe pay more attention to the $ you are spending every day for them on PPC because it’s so much more significant.

I am sure there are plenty of you out there who will say “not my agency!” and good for you. But one of the things COVID has exposed is how much we each care about a lot of things. And it seems like there are a bunch of you out there who treat SEO like Trump treats wearing a face mask.


The post Some Digital Agencies Treat SEO Like Wearing a Face Mask appeared first on Local SEO Guide.

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