SEO Articles

November 8: The latest jobs in search marketing

Demand Generation Sr. Manager/ Director @ UserGems (US remote)

Salary: $120k-$150k/yrGrowth Marketing Strategy: Set strategy and plan campaigns to meet pipeline coverage and revenue goals Channel Ownership: Create, test, and scale campaigns across multiple channels, including but not limited to SEO, SEM, Socials, Email, and more.

Senior Content Writer @ The Advanced Business Metrics Agency (US remote)

Salary: $95k-$105k/yrCreate new content (including blog posts, web copy, case studies, white papers, ad copy, etc) to assist marketing campaignsHelp research and develop monthly content calendars

SEO Services Account Manager @ Whitespark (Canada remote)

Salary: $48k-$58kCA/yrWork directly with clients on Google My Business and local search tasks.Manage and track client tasks, completing tasks efficiently and on schedule.

Part-Time Junior SEO @ GrowthPlays (US remote)

Pay: $35/hourAnalyze an existing web page’s title tag and h1 and come up with 5-10 variations of anchor text for internal links to that pageComplete an internal linking database for our customers

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20211108 SEL Brief

The post 20211108 SEL Brief appeared first on Search Engine Land.

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Forecasting in SEO is Like Dune

Forecasting in SEO is Like Dune


Show me the waters of your homeworld Muad’dib

This post is gonna contain spoilers beyond the recent Dune movie, be warned.

So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to answer real business questions. Just to be fully transparent, I have worked in-house and would pass over/fire a vendor who was unwilling to help me hit my hard numbers post-haste.

“But Dan, Forecasting is an inaccurate science”

Thanks, random internet stranger, I think this is the crux of most objections to forecasting. And it’s the most obvious, self-evident truth. Seriously, treat yourself with a little kindness and empathy and realize that when you are doing things like predicting the future it’s directional at best. And this is where we get into Dune.

Forecasting in SEO is like Paul’s visions before he drinks the waters of life (SPOILERS AHHHHHH). They are confusing and he is unsure about what they mean. He doesn’t understand the order they are occurring in, whether they are true or possible futures, it just really forces him into an existential crisis. This is how SEOs act around forecasting. YOU ARE THE FREAKING KWISATZ HADERACH. You have all the power. The people asking you for forecasts are like Gaius Helen Mohiam, they think they have all the power with their budget and institutional power, etc but you are the one that can be many places at once, you are the one that can predict the future. They need you and you have the power to get what you want from them. Spice.

Forecasting is only a way to advocate your clients (or yourself if you work in-house) politically. It helps you navigate the corridors of power in a way that allows you to be taken seriously and unlock budget and resources etc to better accomplish your job. It’s totally reasonable for someone you are asking for money to ask you what they are going to get out of it.

The true power of forecasting is only unlocked after you get your initial buy-in and start your journey, once you have successfully unlocked your budget with your forecasting. Then you are like Paul after he drinks the waters of life. With every investment in SEO the future becomes more clear, you understand what is and is not successful and can prune away at all your excessive plans and forecasts for the ones that hit or exceeded their mark. The waters of life allowed Paul to see all the potential futures, to see where investment would work and not work based on actual evidence. He was able to prune away at the various futures until only one remained. Forecasting can help lock you on The Golden Path. It may be hard, it may be uncertain but in it lies salvation.

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Google is hiring a Search Quality Analyst to fight search spam

Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting applications, the job seems to require you to be available to work on-site at the Mountain View, California office.

Job details. The job description defines the job of a Search Quality Analyst as someone who “will be working to measure and prevent inorganic user behavior through enforcement and development of our webmaster guidelines.” It also requires you to “support search ranking launches through qualitative and quantitative analyses.” As a Search Quality Analyst, Google said, “you will solve problems across data sets, with the power of Google’s technology to identify issues occurring in Google Search and related product areas.”

Make a difference. Google said this job will make a difference and have a “direct impact on users every day.” Plus you will get to work “closely with engineers and other analysts to launch algorithms and lead efforts that improve the overall search experience.” In short, you get to understand the search ranking algorithms in a deeper way and actually work on overall search quality.

Responsibilities. Google lists out these are the core responsibilities of the job:

Prevent abuse of Google Search by analyzing search trends, identifying inorganic activity, and developing solutions.Solve analytical problems and apply analytical methods as needed within datasets.Engage cross-functionally with a wide variety of people and teams. Work closely with Engineers and Analysts to lead the development of long-lasting solutions.Prepare and present recommendations to multiple levels of stakeholders.

Qualifications. Here is a listing of all the qualifications to apply for this job:

Minimum qualifications:

Bachelor’s degree or equivalent practical experience.Experience working with one or more of the following languages: SQL, HTML, PHP, JavaScript, Python, Go and/or C++.Experience in data analysis, or working as a data scientist, abuse analyst, or law enforcement investigator.Experience managing projects and defining project scope, goals, and deliverables.

Preferred qualifications:

Master’s degree in a quantitative discipline.Experience in Search Engine Optimization (SEO) or experience as a webmaster.Excellent written and verbal communication skills.

Why we care. If you love search, SEO and how search algorithms work, this might be the job for you. For some in SEO, it is the dream job to work at Google on Google Search, specifically working on search quality. For others, this might be a great opportunity to learn about why search quality is important.

We often see only from the side of marketers, we want our sites to be at the top of the Google Search results. But did you ever think about it from the search engine’s perspective?

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20211105 SEL Brief

The post 20211105 SEL Brief appeared first on Search Engine Land.

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Free event: Create a winning cross-channel video strategy in 2022

Free event: Create a winning cross-channel video strategy in 2022

Discover the fastest ways to create the kind of content that will attract your audience. You can use these video strategies to rank on each channel, advertise online, and post to social media. In addition, you’ll even get insights into abiding by new privacy laws and the cookieless web. 

Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. 

Video has taken over social media and found its way into the search rankings and has produced incredible returns for marketers who have integrated it into their marketing strategies. 

86% of video marketers say video has increased traffic to their website. 84% say video has helped them generate leads. And 78% report that video has directly helped increase sales. 

Video can increase all your KPIs. You just have to use it the right way. 

On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions.

During this live event, our award-winning team will take some of the guesswork out of creating and optimizing video content. You’ll see step-by-step how to incorporate video into your strategy and use it to increase traffic and leads.

You’ll learn:

The simplest ways to engage your audience across different platforms

SEO strategies to make sure your videos are seen by viewers and rank in search results

Creative best practices to quickly produce high-quality videos

Common misconceptions and mistakes when it comes to video content

Our methods for optimizing videos for different search algorithms

And more.

By the end of this training, you’ll be able to confidently add video into your marketing strategy and create the kind of content your audience will love. 

To register or learn more about this event, click here.

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