Google Starts Giving a Ranking Boost to Secure HTTPS/SSL Sites
Google has announced that going HTTPS — adding a SSL certificate on your site — will give you a ranking boost.
Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
Google also said based on their tests for the past few months, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results.
As you may remember, at SMX West, Matt Cutts, Google’s head of search spam, said he’d love to make SSL a ranking factor in Google’s algorithm. Well, less than five months after that announcement, and while he is on an extended leave, Google is making it a reality.
SEO Concerns with Going HTTPS
Google has also updated Google Webmaster Tools to better handle HTTPS sites and the reporting on them.
NORMAL SSL COSTS:
- Certificate Cost for 1 Year at Godaddy ………………. $90 per year
- Tech help to install ……………………………………… $50 each time
1. Perpetual Certificate with free installation ………….. $60 (+ tax in Texas)
NOTE: This solution will work for WordPress websites ONLY