The Essence of SEO: What Is High-Quality Content?

Posted on Aug 10, 2018

The Essence of SEO: What Is High-Quality Content?

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how it’s evolving, and how that affects us as marketers. Then we’ll review the challenges you face as a content creator and what you need to do to create higher quality content on a consistent basis. Google’s apparent anti-SEO stance Hummingbird wasn’t the only major change…

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