Enjoy a brand new cognitiveSEO Talks – On Search and Traffic with Dawn Anderson, an all-in-one professional that will make you take out a pen and a sheet and note everything she has to say.
There’s a lot to say about Dawn. She is a skillful digital marketer and SEO consultant with over 11 years of experience, Lecturer at Manchester University. She is also a speaker and trainer, contributing in international conferences and she also founded Move It Marketing Agency back in 2012.
As Dawn herself mentioned in the talk above, SEO is about constantly digging and looking for secrets. And talking about secrets, let me tell you something about Dawn; although she seems that she’s been doing SEO& digital marketing since forever, Dawn had a previous career in a totally different domain: she managed a building maintenance company. Maybe one of the greatest things about the search industry is that people come from very diverse backgrounds.
There are so many SEO elements you need to keep an eye on, so many ranking factors; we can never guess exactly what they are and this is why every year we end up with more Google ranking factors to consider.
Aside from being a great SEO consultant, the director of Move it Marketing is also a big dog lover. And if you listen to the interview carefully, you’ll be hearing her cute pomeranian joining the conversation.
We could list dozens of reasons why one should listen to this cognitiveSEO talk episode with Dawn. Yet, we wouldn’t want to spoil you the joy of discovering an engaging conversation sprinkled with insights and words of wisdom.
The key is always to try to make great sites and to develop your technical skills as much as you possibly can.
How Dawn got into SEO and search marketing
The importance of testing in SEO
Duplicate content issues for eCommerce sites
Crawl budget and how it impacts a site
Best use cases for PPC and SEO
The impact of voice search in SEO
The Google mobile speed update and its impact
Top 10 Marketing Nuggets:
Make sure you have some small test sites of your own even if you’re brand new in the industry. 2:06
The key is to try to make great sites and to develop your technical skills as much as you possibly can. 10:02
Internal links are for me often as powerful as external links. 11:35
Crawl budget on massive sites can impact rankings. 11:50
Technical issues are like a slow painful death by a thousand cuts on a big website. 14:26
[For e-commerce websites] Add photos, reviews, videos, linking content, xml sitemaps as it’s another way of enhancing your overall website with another layer of data Google does have access to. 23:34
We don’t know if links are being ignored by search engines. It’s a play in the dark. 29:45
Voice Search will massively affect SEO. Maybe not today but in the next couple of years, we’re going to see that. 31:01
No one person in this industry has all the answers. Be critical, read widely, test widely; make sure to try learning all the time. 36:12
If you have slow loading sites you should be looking to address it; one of the biggest thing that you can do is to optimize images. 41:39