It’s common to make mistakes that can lead to Google hindering your website traffic. Some of the errors could be very serious, too.
NEGLECTING TO WRITE GREAT CONTENT
There are two ways of creating a large quantity of content: using article spinners to rewrite words and make an original article look unique, and hiring low paid writers to write new content from. Spinning content, if not done properly, is not the best tactic since some readers will eventually notice and you might end up losing them.
POOR OPTIMIZATION FOR KEYWORDS
Optimizing your website’s keywords is the best method to get your site found on search engines. Don’t optimize for too general keywords, but long-tail ones instead. The more specific your keyword is the more likely your content will be ranked among the best.
The best keyword placement are the first one hundred words, in the Heading, in the First image or text, in the URL, in the Meta description, and in the Title.
BLOCKING SEARCH ENGINES
Check that you’re not blocking search engines by going to “Settings” -> “Reading”, look for search engine visibility and make sure it is not checked, and if it is, uncheck it and click ‘save’.
FAILING TO CHECK FOR & FIX BROKEN LINKS
Use a plugin called “Broken Link Checker” in order to avoid having pages that return 400 or 500 errors.
FAILING TO OPTIMIZE YOUR TITLE TAGS AND META DESCRIPTIONS
Always keep your title below 66 characters. Good Meta descriptions lead to having more visits to your site if it includes a long-tail keyword which is easy for visitors to click.