Blog

Google Search launches enhanced autocomplete with second column

Posted by on Dec 16, 2021 in SEO Articles | Comments Off on Google Search launches enhanced autocomplete with second column

Google Search launches enhanced autocomplete with second column

Google has officially launched a new enhanced autocomplete search suggestions that may include a second column of predictions, and provide easier access to content related to a search, a Google spokesperson confirmed with Search Engine Land. In addition, Google confirmed it is also testing a new edge to edge autocomplete interface and other full width elements in the desktop search interface.

Enhanced autocomplete. The new enhanced autocomplete interface may show additional search predictions including people also ask, people also search for and other content that is related to the query. Here is a screenshot of what this looks like:

The way you can trigger it, at least how we triggered it, is by doing a search on the Google desktop interface, then click back into the search box and more predictions will show up on the right side. Here is a GIF I made of it in action when I first spotted Google testing this.

Edge to edge autocomplete test. Google is also testing another variation of autocomplete that the search company is calling “edge to edge.” This is where the search box blends directly into the other elements of the search results page. Essentially, Google removes the border around the box where you enter the search query, making it go edge to edge with the rest of the search results.

Here is a screenshot I posted from @MusingPraveen on Twitter. Brodie Clark did a deeper dive on this edge to edge search interface as well.

More full width tests. As you know, Google confirmed launching a full width local and map results interface in search. Google is also testing other full width elements that the search company has not fully launched yet but continues to test. That includes a full width image pack, full width featured snippets and more.

Google overall told us that the search company is frequently testing out and launch changes to different visual elements on various features within Google Search.

Why we care. Changes, small or large, to the Google Search interface can impact how searchers use Google Search. It can lead to where these searchers look, how often they may decide to conduct a new search, where that searcher may click and so on. This may have a direct impact on click through rates from Google’s search results to your web site for a given query.

The post Google Search launches enhanced autocomplete with second column appeared first on Search Engine Land.

3 do’s and don’ts for attracting new clients

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on 3 do’s and don’ts for attracting new clients

As we approach the end of another year, businesses are formulating their goals for the year to come, which may also mean a re-evaluation of the partners they’ve enlisted to reach those goals.

Likewise, agencies, freelancers and consultants are also looking to fill their rosters for the year ahead. As the search marketing industry has matured, competition has grown more intense, increasing the stakes of your marketing efforts.

To that end, numerous search practitioners have shared the strategies that have won them clients as well as the methods they don’t recommend for attracting new business. 

Figure out your identity and lean in

As a marketer, you may already know how compelling a unique selling point can be. “It’s tempting to become all things to all people, but the right clients know what they want (or can be talked into it) and when you know who you are, that is a powerful sales trigger,” Kirk Williams, owner of ZATO Marketing, said. Leaning into his agency’s “identity” has been so successful for Williams that he’s actually been solicited by clients on his own sales calls. “That’s because we know exactly who we are and they recognized that and wanted it because it was clear to them who we are and how we could help them,” he said.

This advice is just as important for freelancers and consultants as it is for agencies. “People don’t buy code, content or strategies, they buy you first and foremost,” Myriam Jessier, digital marketing consultant at PRAGM, said, noting that she has been awarded contracts from clients after having off-topic conversations with them on Twitter.

Clearly defining what you are about (as an agency or a professional) enables you to be transparent about your limitations. This can also be a sales strength “because when you are able to be completely honest about what it is you do NOT do, then it (a) keeps expectations firmly where they should be from both parties and (b) attracts the clients looking for that,” Williams said, adding, “I recently had someone exclaim on a sales call, ‘It is so refreshing to hear someone just be honest with us! I’m so sick of being sold to!’”

Share your expertise

Demonstrating your knowledge by helping others can help establish you as a trusted source of knowledge, which can help promote your business. “We work to put out a helpful marketing blog post once a month and put together a weekly digital marketing news show/podcast,” said Greg Finn, partner at Cypress North and host of the Marketing O’Clock podcast, noting that he’s received new clients from both tactics.

“The posts and shows aren’t overly promotional, but at the end of the day when looking for an agency, most companies are looking for people that will be good stewards of their account and will truly care about it,” he said, adding that showing prospective clients what you can do without monetary compensation can act as a preview of what you’re able to do for paying clients.

In addition to sharing best practices, content can also be used to collaborate with others in your space, to the advantage of both parties. Garrett Sussman, demand generation manager at iPullRank, also hosts a podcast for his agency: “The podcast allows us to engage with tremendous thought-leaders that bring a range of unique perspectives to the table,” he said, “They help drive awareness of iPullRank, visitors to our website and potential clients along the way.” Clips from episodes can also be used for promotion across social media platforms as well, he added.

By no means are podcasts and blog posts the only way to get in front of prospective clients. “Become a trainer!” Jessier recommended, “I’ve learned that some people want to learn how to do things well enough to make sure they hire the right person for the job, not actually do the job themselves. I have generated a lot of leads without meaning to by simply taking the time to share what I learned in the field.”

Partner with non-search marketing agencies

Clients are often in need of marketing-adjacent services, which can be an opportunity for a referral. “We work with partners to sell other related services,” said digital marketing consultant Joe Youngblood, “For example, we might work with a design agency to sell website designs for a new, up and coming CMS. That design agency, in turn, promotes our SEO services,” he said, adding that, in some cases, a custom solution involving his services along with those of another, non-search marketing agency can be created for clients. “This leads to a percentage of the clients converting to long-term SEO clients,” he said.

Providing free work remains divisive

Giving potential clients a sample of your work can go a long way in proving its quality. However, this tactic is somewhat controversial due to the ethical implications of performing free work, and because there’s no guarantee that the initial investment on your end will yield returns.

Despite the potential downside, Youngblood offers a free SEO review for potential clients. “[It’s] sort of a quick spot check,” he said, noting that his free reviews seek to find at least one thing the requester can work on to improve their visibility. Highlighting an issue can present you with an opportunity to further solicit a potential client, since you’ll presumably know how to approach the issue.

“I learned that free workshops won’t usually get you the clients you think would appreciate you giving away your time to convince them they should work with you,” Jessier said of her own experiences, “Don’t be bitter about that, it’s a waste of time and emotions.”

Strategies to avoid

Answering a request for proposal (RFP) may seem like an easy way to get your services in front of a high-intent client, but the search marketers that spoke to Search Engine Land for this article do not advocate doing so. “Without the ability to have a full conversation, RFPs can really put a damper on fruitful conversations, especially when they are open to public bidding,” Finn said.

“When companies evaluate RFP responses, in my opinion, they many times have the wrong folks making the decision on vendors,” he added, “The ultimate decision often comes down to the lowest cost or someone with a flashy-looking pitch deck (but may not be the most capable).”

Cold calls are a longshot because the businesses you’re approaching are not expecting it (which means they may not even be aware of their need for search marketing services) or are not in a position to take on a partner agency or freelance search marketer. “This tactic is nascent but we’re about 350 calls in and it has been a dud so far,” Youngblood said of his foray into cold calls.

“When the pandemic hit, we looked for SMBs ranking low on major keywords in Google Maps and Google Search, then we called and asked if we could offer them any free SEO advice to ensure their business survives until the pandemic ends,” he said. “The calls themselves have been met warmly with most receptionists/owners/managers/marketing directors thanking us for calling and even being willing to talk to me or one of the team members, but most aren’t interested in SEO help even if it is free, which is probably why they rank so low in the first place.”

The two strategies mentioned above have one thing in common — they both limit your ability to screen potential clients. This means that, even if you sign the client, there might be incompatibilities that prevent you from doing your best work or make the client more trouble than they’re worth.

“All agencies have those moments when a prospective client comes along that isn’t the right fit, and you spend time and resources going after it anyway,” Finn said, noting that this may be because it’s a high-profile brand or because the client contact is someone you already know, among other reasons. “You can’t fit a square peg into a round hole and knowing when to turn an opportunity down is just as important as knowing when to chase it,” he said, adding, “We created an opportunity scoring system this year to stop us from spending resources going after deals that don’t make sense.”

Signing a client is just the first step

Once the client is onboarded, the real work begins. The quality of your work can greatly influence client renewals as well as new client opportunities.

“One of our biggest sources of new business isn’t with an unknown contact, but is from people that switch jobs!” Finn said, adding,  “When you do good work and find success for a client, that contact will want to bring you along on their next journey . . . Building these lasting relationships makes new business easy because they already know they can trust you and they understand your process. Our contacts often do a lot of the selling for us to their new organization.”

The post 3 do’s and don’ts for attracting new clients appeared first on Search Engine Land.

How marketers can create linkable content to drive more site traffic

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on How marketers can create linkable content to drive more site traffic

How marketers can create linkable content to drive more site traffic

When most SEOs think of link building, the thought of procuring high-authority backlinks often comes to mind. But, as Michael Johnson, partnerships development manager at Page One Power, argued in his session at SMX Next, creating quality content should be the priority in any link-building effort.

“One of the things that I’ve noticed is that a lot of people think their link-building campaigns are failing because of their outreach — in reality, it’s because of their content that they’re not able to earn backlinks.”

“If you want to be good at link building, you need to think about the people that you’re reaching out to,” he added. “Think about audiences and think about the value that you can provide to them.”

Creating linkable assets means marketers should know what topics and content formats are relevant to their audience. As Google’s John Mueller said in an SEO office-hours hangout, “We try to understand what is relevant for a website … the total number of links doesn’t matter at all.”

RELATED: Is link building dead? Depends on who you talk to

Effective linkable content types

“One of the main purposes of linkable content is to expand your audience,” said Johnson. “It’s not about doubling down on the core audience that you’re already in touch with — it’s about connecting your brand with new, relevant audiences on the web.”

Relevant content needs to be formatted in appealing ways to draw in a wider audience. This can make it easier for readers to see its value and search engines to analyze its information.

There are two particularly effective content types that encourage linking, Johnson says — informational/education articles and resource guides.

Educational articles are designed to give readers the information they need in a straightforward way. These pieces often use “How-to” or “FAQ” structures to make the content as easy to read as possible. Also, they’re particularly useful in that they work for practically any vertical.

Johnson recommends marketers “think about the piece and how it connects your website with relevant audiences and topics that are being discussed.” When housed on third-party sites, that audience reach is expanded even further.

Image: Michael Johnson

To that end, Johnson shared a resource guide his content team put together for a client that supported STEM education for students with disabilities. The article’s structure and highly relevant content helped them generate promising results: “So with this piece of information, not only are we able to help an audience that can use the help and give them valuable information, but we’re also connecting our site with a lot of great resource pages on the web,” he added. “We were able to earn some amazing .edu links, like one that we got from pitt.edu, but also links from public schools websites.”

Image: Michael Johnson

Not all relevant linking properties have a high domain authority (or DA, which is not a Google ranking factor) so Johnson suggests SEOs avoid getting caught up in it. Focusing too much on high authority sites may cause you to miss relevant, low authority assets, so craft resource-type content with them in mind.

How building linkable content grows traffic

“The point of linkable content is to connect you with relevant sites across the web to expand your audience, so it needs to be a useful, valuable asset,” Johnson said.

Generating content that’s relevant and applicable to readers makes those pieces that much more linkable. The most important factor determining your content’s linkability is how well it connects with your audience — everything else is secondary.

Johnson highlighted how creating this type of content could make a huge impact on your target audience: “We’re solving problems and we’re helping business owners. This [content] is something that people are passionate about, that they care about.”

“If your content can solve problems for people, that’s going to make them want to link to it,” he added.

Watch the full SMX Next presentation here (free registration required).

The post How marketers can create linkable content to drive more site traffic appeared first on Search Engine Land.

Hreflang for Beginners – Harnessing Global SEO

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on Hreflang for Beginners – Harnessing Global SEO

Learn what hreflang tags are and how to implement them. Learn how to inform Google which page versions should be targeted to international audiences. 

How to write clear and SEO-friendly paragraphs

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on How to write clear and SEO-friendly paragraphs

How to write clear and SEO-friendly paragraphs

Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it? Well, writing correct and clear paragraphs is really important for the readability of a text. And, as Google ‘reads’ text too, it’s also important for Google! So in order to get that great content, you’ll need to give your paragraphs some extra SEO love! In this post, I’ll explain why paragraphs are important for SEO and I’ll give tips on how to write clear and SEO-friendly paragraphs.

Why are clear paragraphs important for SEO?

Paragraphs give structure to a text and help readers understand the meaning of a text. They divide a text into little chunks and make clear which sentences belong together. Readers use that structure to make sense of the text. When written properly, paragraphs help readers to understand the connection between the topics that are presented in the text. Paragraphs make a text easier to read, especially if they are accompanied by the right subheadings.

As Google is trying to mimic a human-like experience, writing clear paragraphs is really important for SEO as well. Google wants to present the user with well-written text. Google wants the reader to be able to understand the text. And, Google itself will have a much easier time understanding your text and assessing the topic, if that text is written well.

Core sentences

When deciding whether or not to read a certain article, people tend to scan through a text. While scanning, they tend to read the first sentences of every paragraph. I usually refer to these sentences as core sentences. These core sentences are the most important ones in your paragraph and should contain your most important message. Lots of English writers call them ‘topic sentences’, but I like the term ‘core sentences’ (this shows that I am native Dutch, as I translated the Dutch term into English). The idea is that if someone reads the first sentences of all the paragraphs in a well-written article, they’ll understand what the article is about. They’ll understand the core of the article.

The existence of core sentences or topic sentences is not unknown to Google. Google understands that readers pay extra attention to those, Google knows that writers will use these sentences to get their message across. So when you’re writing, use these sentences for SEO! If possible, make sure to put your focus keyphrase in that first sentence of a paragraph.

What does a clear and SEO-friendly paragraph look like?

A paragraph is more than just a bunch of sentences and whitespace. So what does a clear and SEO-friendly paragraph look like? Let’s explore some characteristics!

Address one topic

A paragraph should always be about one topic, one aspect, one thing. It should have one message. You should not try to address multiple things in one paragraph (unless you’re summarizing). A paragraph should really be a thematic union. The sentences of a paragraph should belong together and when you want to start talking about something else, you should start a new paragraph.

Make them complete

Your paragraph should be complete. That means that you should not go one about the same thing in the next paragraph. Everything you are going to discuss about a certain topic should be in one paragraph. After a whitespace, there should be a change in the focus of the text.

Keep them short

An SEO-friendly paragraph should be rather short. Try to keep paragraphs to a maximum of 10 sentences. You can have some paragraphs that are longer. Mixing up shorter and longer paragraphs makes for a good read. If a topic is too large, you may have to cut it up into two categories and make two paragraphs out of it. In that case, make sure to critically assess your topic. If you are writing about something for more than 10 sentences, you’re probably addressing different things. Make sure to divide your paragraph in a smart way.

Use subheadings!

Add subheadings to your paragraphs to help readers to understand what that specific paragraph is about. Subheadings really help a reader to grasp the main message of your text. People use subheadings to determine whether or not to read your article. And, they use them to understand the argumentation of the text.

Start with your core sentence

An SEO-friendly paragraph always starts with a core sentence in which the message of the paragraph becomes clear. After that, a good paragraph has a few supporting sentences that are all about that same message, but elaborate upon or bring nuance to that main message. The paragraph optionally has a concluding or a transitional sentence, which rounds things up or creates a bridge to the next paragraph.

An example of a paragraph with a core sentence, supporting sentences, and a transitional sentence.

Short recipe for a clear and SEO-friendly paragraph

So, let’s make this practical. Let me give you a short SEO love recipe for clear paragraphs. And let’s make them SEO-friendly while we’re at it!

Decide what the message of the paragraph is. What is it that you want to say in this specific paragraph? What is the central topic in this paragraph?Get that message into a sentence. That’ll be the first sentence of that paragraph. Is it possible to use your focus keyword in this sentence? That would be awesome! Will it make you sentence weird? Don’t use it.Write a few supporting sentences in which you elaborate on that first sentence. You could also bring nuance or a different view. But make sure to stay on topic.Optional: write a concluding sentence in which you round things up. You could also write a transitional sentence to make room for your next topic.Assess whether or not your paragraph is too long. If the paragraph is rather lengthy (more than 10 sentences), consider splitting it up into two paragraphs.Do you need a subheading for this specific paragraph? If so, write one. When in doubt, use a subheading. People generally don’t use enough subheadings in their text. And if it makes sense, try to use your focus keyphrase in the subheading. Re-read that paragraph. Does it make sense?Last checks: make sure you don’t use too many long sentences. Avoid passive voice as much as possible and check whether or not you used enough transition words.

Love your site and write clear paragraphs

You write posts and articles because you want people to read them. You want people to understand them too! And you want Google to rank your content high in the search engines. Writing clear paragraphs really helps make your texts more readable. And, it will help Google understand your texts as well. So, give those paragraphs some of your SEO love. Especially those first core sentences deserve some extra SEO love. That could really make all the difference. And it’s not hard work. It’s just a little love. Let’s spread that SEO love! 

Read more: How to write an SEO-friendly introduction for a blog post »

The post How to write clear and SEO-friendly paragraphs appeared first on Yoast.

You can now link Google Analytics 4 to Google Search Console

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on You can now link Google Analytics 4 to Google Search Console

Google Analytics 4 (GA4) and Google Search Console (GSC) properties can now be linked, Google announced Wednesday via the Google Search Central Twitter account.

Note: This announcement pertains to GA4. In Universal Analytics, this capability has been available for years.

Why we care

Associating your GA4 and GSC properties expands your ability to analyze search traffic and enables you to directly compare search data with site analytics, which can help you get a better view of the user’s journey and identify correlations.

Universal Analytics and GA4 have existed alongside one another since the latter was launched in October 2020. Google has not announced when it will stop supporting Universal Analytics, but when it does, marketers will be forced on to GA4. Rolling out this association now — well ahead of the eventual deprecation of Universal Analytics (which SEOs overwhelmingly prefer at this point) — will also give us more time to explore GA4’s capabilities, which may help facilitate the transition.

More Google Analytics 4 resources

How to get started in Google Analytics 4What digital marketers should know about Google Analytics 4How to set up Google Analytics 4 using Google Tag Manager

The post You can now link Google Analytics 4 to Google Search Console appeared first on Search Engine Land.

Press Release: Bounteous Named One of Chief Marketer’s Top 200 Marketing Agencies of 2022

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on Press Release: Bounteous Named One of Chief Marketer’s Top 200 Marketing Agencies of 2022

Bounteous has been selected as one of the 2022 Chief Marketer 200—the industry’s only editorial list of the best 200 engagement and activation agencies serving the U.S.

How to effectively deliver the results of your work to clients

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on How to effectively deliver the results of your work to clients

How to effectively deliver the results of your work to clients

One of the most challenging aspects of providing SEO services is proving the value of your work to clients. 

To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them. 

This article highlights actionable insights and useful advice shared during the discussion.

The agency side was represented by Jen Cornwell, Harry Sanders, and Lidia Infante, while Dave Lavinsky and Hayley Keith voiced their opinions as business representatives. 

“Why does it take so much time for SEO to show palpable results?!”

Clients often don’t fully understand all of the nuances and value of SEO. As a result, you will have a hard time finding an SEO contractor who hasn’t been asked multiple times why it takes so long to produce results.

Here are a few things you can do to relieve the anxiety of your clients and build trust from day one. 

Set clear expectations. As soon as you start working with a client, let them know what results you can help them achieve. Give them a clear idea of what’s ahead by providing projections on what results they can see in 3, 6, 9, and 12 months.

Communicate with and educate clients. Make sure to spend enough time explaining to clients that SEO is a massive field with many moving parts where each part needs a different amount of time and effort to produce results. Besides talking to clients, build a good rapport with their in-house teams too, and make sure they’re also on the same page.

Provide interim results. Your clients must be able to see actual progress as soon as possible. Alleviate their concerns by showing specific progress that’s been made since you started optimizing their website.

For example, let’s take tech SEO. You can audit the website of your client using website audit tools, such as SE Ranking, to let them know how healthy their website is from a technical perspective.

Then, you can explain what issues and why are to focus in, say, the first month as well as during the first three months. That way, your clients will have a better picture of what to expect.

Plus, the Website Audit also contains detailed information on each issue in terms of why it’s important for SEO and how it can be fixed, allowing your clients to learn everything they need to better understand the urgency of fixing particular errors. 

And as for providing interim results, you can compare several audit reports to show clients an overview of the progress that’s been made. 

The feeling of having control over the situation is very important for your clients. That is why a bit of education supported by clear self-explanatory reports will help you explain the key things that matter for SEO and show the progress of your work. 

“I don’t think these changes are necessary. We have more important things to do!”

Another issue that agencies often come across is that clients don’t implement all the necessary changes. For example, your client doesn’t see the need to create new content, update their landing pages, or build backlinks. So, what do you do?

Find a common point of agreement. Make your clients feel that you are on their side and want to achieve the same things they do. While it’s okay for SEO and business reps to see things differently on occasion, it’s important to articulate what the common objective is.

Provide stats and case studies to prove the validity of your point when it comes to dealing with big changes and investments. Your clients probably want to take the beaten path to success instead of being trailblazers. 

Prove the value of suggested changes by providing examples from competitor websites. With a Competitive Research tool, you can gather the necessary data to show your clients how their website needs to be optimized in order to catch up or even outrank the competition. 

Depending on your task, you can point out the keywords that competitors use, the amount of optimized content, the quality of their links, the technical performance of their websites, and so on. 

Prioritize what clients need to implement. Clients are often too busy with their business and need your help to set their SEO priorities straight. To do this, score everything you need a client to do by its potential effectiveness and urgency, plus point out how much time each issue can take. 

“I don’t understand what I am paying you for!”

Sometimes, clients don’t really understand or haven’t the slightest idea of what their SEO agency is currently working on. What this means is that they don’t know what they’re paying for, which can end up being harmful to both clients and agencies. 

Here’s the advice our experts shared that will help your clients avoid having any question marks.
 

Be extra transparent and honest. Make sure to be as open as possible in your communication with clients. Present them with a detailed plan of action and hold regular sync-up meetings to report on what’s been done and what you are planning to do next. Communicating KPI progress reports also helps achieve this. 

Talk about your own mistakes. If the strategy you’ve opted for didn’t work, don’t try to cover it up with some vague conclusions. Instead, be open and frank, and have a plan of recovery ready to make up for the losses in the future. 

To avoid your clients guessing what they are paying you for, take advantage of a  Report Builder tool to send out regular reports to your clients. Depending on how often they want reports, you can send out reports on a daily, weekly, and monthly basis or on-demand.

Sit with your client and agree on the data points that must be included in the report and how often they want to get such reports. You can design and personalize the report however you want and add all the necessary data points to make sure the client understands exactly where you are and where you are going. 

“I’m overwhelmed with the technical details you are sharing with me and don’t understand why it matters for my business!”

In addition to providing SEO reports full of easy-to-read charts and tables, you must make sure your clients, as well as their teammates, understand all of the data they see. So, besides focusing on SEO progress, provide additional information to let your clients know how each aspect of your work correlates to the business goals of your clients.

Let’s take a look at some actionable tips you can benefit from.

Set up tracking straight away. Don’t delay getting access to your clients’ analytics and verify that you are tracking every part of the client website. That way, you will be able to make data-informed decisions along the way. Keep in mind that linking SEO deliverables to business parameters is key. 

If you want to give your clients the opportunity to check in on specific aspects of your work whenever they choose to, you can also share a guest link with them. Sharing a guest link facilitates the work of SEO agencies. 

Provide context to your reports. Don’t just throw raw SEO data at your clients, but provide detailed explanations on what exactly you’ve been working on, why it’s important, what were the objectives, and which parameters indicate the results. Adding comments to each report section and tailoring your reports to each specific client can go a long way.

Know who you’re talking to. Prepare different reports for the CEO of a client company and for that company’s SEO or marketing team. After all, they have different levels of engagement in the actual SEO process and need different levels of digitalization in the information you can provide. So, before putting together a report, find out whose table it’s going to end up on. 

Remember that smart reporting is not just about sending out visually stunning graphs to your clients, but about providing enough relevant data along with all of the necessary context. 

Final thoughts

It’s absolutely critical that you and your clients realize that you are playing for the same team and that you are both invested in the growth of the client’s business. So keeping your clients as well-informed as possible is key. 

Dedicate the time to make sure your clients understand what you are planning to do or are already doing to their website. That way, you won’t have any unpleasant surprises further down the road. Also, be transparent and honest in your communication so that the client doesn’t just know when everything is going according to plan but when things fall through as well.

While there are multiple ways of communicating with your clients, it’s best to manage it all from one central location like SE Ranking which gives you all of the SEO data you need to carry out your work as well as the tools you need to keep your clients fully informed.

The post How to effectively deliver the results of your work to clients appeared first on Search Engine Land.

20211215 SEL Brief

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on 20211215 SEL Brief

The post 20211215 SEL Brief appeared first on Search Engine Land.

Google Analytics vs. Google Analytics 360

Posted by on Dec 15, 2021 in SEO Articles | Comments Off on Google Analytics vs. Google Analytics 360

Google Analytics vs. Google Analytics 360

Today, data is the currency of the digital economy. Marketers need data-driven insights to understand who their most valuable customers are, which experiences led them to act, and how to get more of them.

And when it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice.

Google Analytics 360 is designed not only to help you collect data across your digital properties, but to turn raw data into insights, and then to take action on those insights across the broader Google Marketing Platform.

Download The Ultimate Guide to Google Analytics 360 from Cardinal Path to learn more. It covers:

Google Analytics vs. Google Analytics 360The pros and cons of upgradingHow to determine if it’s the right tool for your organizationKey considerations for implementation

The post Google Analytics vs. Google Analytics 360 appeared first on Search Engine Land.