SEO Articles

Five digital marketing tips for freelancers

30-second summary:

  • Freelancers are responsible for handling every aspect of their business to see growth – and digital marketing helps boost business growth. 
  • Your freelancing career involves marketing yourself while also handling client relationships. For different stages of the client journey, you need to stay organized, send relevant emails, and think creatively about what you have to offer.
  • Digital marketing opens opportunities for you to market your freelance business with the best possible website content, start new client relationships, reassure clients about their worries, and send personalized, automated emails at each stage of your client relationships.  

Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not all freelancers practice.  

When it comes to building your brand, creating a compelling website, and generally marketing yourself online, what are the best ways to get started?  

Here are five digital marketing tips for freelancers.  

1. Focus on these four important website pages

As a freelancer, your website is one of your most essential tools. One of the reasons that people trust businesses is because of what they have on their website. 

And no website is complete without these four most important pages: 

  • The homepage 
  • The “About me” page 
  • The portfolio and work experience page 
  • The “Contact me” page 

Your website is the easiest and most direct way for a prospective client to learn about who you are, your skills, and how to work with you in the same successful way previous clients have.  

The homepage is where you should include your value proposition, and proof, like a client testimonial – of how working with you helps people see their desired results. A website visitor leaves a page within 10-20 seconds of arriving. However, a web page with a clear and immediate value proposition is known to keep web visitors on a page longer – long enough to (hopefully) convert them into clients.  

The “About me” page is where you show people what kind of a person your clients will work with – and that’s important to them. A report by BBMG states that 73% of people care about the company, not just the product or service when making a purchase. People want to buy from people. Authentic, similar, and likeable people.  

The portfolio and work experience page is where you can show off your best work. Clients often want to see a sample of the work that they’re going to get, to see if your style matches what they’re looking for. This page is that sample. 

The “Contact me” page is key. This is where people can hire you, so it’s a great place to answer any outstanding questions — to lay out the next steps and reiterate your value proposition. It’s also a good place to collect important information, like the budget, from people who contact you. 

You can have all other types of pages on your site. But start by getting these four right. 

2. Create an online course 

According to a Stratistics MRC report, the global elearning market is projected to account for over $275 billion by 2022 (which is way up from the $165 billion accounted for in 2015). 

Creating an online course can feel like a lot of work, but it’s become easier than ever to sell your expertise. Online platforms like Thinkific or Podia give freelancers the tools they need to productize their experience — and potentially introduce some recurring income. 

When it comes to creating your course, keep a running list of the questions you get most often from your clients. Which projects come your way the most often? What information do you wish all your clients understood? 

Each of those questions can serve as the backbone for a new course — and most technology platforms will give you more ideas about how exactly you can package your product to sell.  

It takes an up-front investment to get an online course off the ground, but once you launch you can create a revenue stream that isn’t hourly or project-based billing (and expands beyond selling your time directly). 

You can host online courses on your website or through another platform, and you can promote courses via social media posts, paid advertising, and segmented emails.  

3. Create a client onboarding checklist 

When you have a new client, your first step is not to immediately start work on their project.  

Up until now, you and your new client have talked about things like your skills, the types of projects they have in mind, and the cost you agreed on for your services. You made a general plan for your work together. Now is the time when you put the plan in motion. 

A client onboarding process can make sure that everyone is on the same page. More importantly, onboarding is where you show new clients what you can do.  

As you begin work with a new client, you can upsell them on an online course, gated content, and other helpful resources. And as you start, it helps to have an onboarding checklist to keep track of each necessary step to sustain productive client relationships.  

A client onboarding checklist includes steps like

  • Send an automated welcome email with details about what to expect next 
  • Send an invoice email for the first half of payment 
  • Set up a shared project management tool for project progress visibility 

The structure is an important part of any relationship – and especially your client relationships. You can’t expect clients to follow your lead on a project if they don’t know what path they are walking. Clearly lay out a client onboarding process for yourself and use a checklist to stay on track.  

4. Address these three most common client objections 

Any prospective client is going to have questions for you – and they are also going to come ready with reasons why working with you won’t work out. 

But you have to remember – they are talking to you because they need your help. When common client objections arise, it’s up to you to be able to handle them. 

You can use your digital marketing to handle client objections before they even reach you. Your website copy, blog content, social media posts, and emails can all showcase how you deal with your clients’ problems. 

For example, a prospective client who is worried about the cost of hiring a freelancer may respond positively to website copy that says, “Pricing is month to month with no contracts, no extra fees, and no hidden gimmicks”. 

When you are directly dealing with a client through emails and phone calls, being prepared with a list of objections and your responses can help with them over 

Three common client objections you can encounter are

  1. It’s too expensive: Instead of leading with price, focus on the value and benefits of your service. Circle back to what the client gets with your offering, and the problems or pain points it solves.  
  2. You don’t understand my business: Respond with curiosity instead of getting defensive. Agree with them and let it be known that you want to learn about their business, then ask them to tell you about it. 
  3. I don’t have the time or resources for this right now: Instead of asking them when the best time to talk later is, ask them what time and resources they DO have right now. This helps you learn what support you can offer them in the meantime.  

Some clients might be worried that hiring you is too expensive. Instead of a reply that defends your pricing, focus on the value and benefits of your offering. Circle back to what the client gets with your offering, and the problems or pain points it solves.  

5. Send automated follow-up and thank you emails to clients 

Throughout a client relationship, certain emails are required. During a project, you should send multiple check-in emails. After a project is done, you should still keep in contact with clients through follow-up and thank you emails. 

Follow-up emails can go to past clients that you want to work with again. In many email marketing platforms, you can find customizable follow-up email templates to cut down on communication time for you.   

When you have a new client, it’s important to build on your existing relationship and keep communication open. Sending a personal thank you note after you complete a client’s first project shows that you care. 

Personalized, thoughtful communication is the root of good customer experiences – and a big reason why clients continue to work with businesses. However, it can sound like a lot of time-consuming work to send out all of the necessary types of emails to clients. Automation exists to help you send every email you need without extra work from you.  

Nucleus found that marketing automation improved business productivity by an average of 20%. It can help you track and maintain communication with your clients. You should use marketing automation to send a thank-you email to first-time clients and follow-up emails to past clients.  

I hope freelancers everywhere can benefit from these tips and other free resources for freelancers. Manage clients, promote your freelance brand, and grow your business by taking hold of your marketing strategy.

Lauren Minning is a Content Marketing Specialist at ActiveCampaign.

The post Five digital marketing tips for freelancers appeared first on Search Engine Watch.

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What are Backlinks? And How to Get More in 2020

A “backlink” is created when another website links to yours. This why some people refer to them as “external backlinks” or “inbound links”. Search engines like Google consider backlinks to be “votes” for a page. In many studies, the quantity of backlinks a page has correlates with higher organic search engine rankings.

what are backlinks

7 Backlink Quality Indicators

Not all links are created equally and that’s why it’s critical that you know what a good backlink look like. Here are some guidelines to follow:

1. Relevance

Your #1 link building objective should be to get links on websites that are relevant to yours.

But don’t take my word for it. Here’s what a former member of Google’s search quality team, Andre Weyher, said back in 2012:

Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. – Andre Weyher

This quote is stating the obvious:

Your link acquisition efforts should begin with the most relevant opportunities.

But there’s a problem with this approach:

Getting 100% exact relevancy for every single link is unrealistic.

That’s why I develop The Relevancy Pyramid framework for prioritizing your link opportunities.

The Relevancy Pyramid

Here’s a visual representation:

Relevancy Pyramid

The idea is quite simple.

There is a limited supply of 100% relevant link opportunities. However, as you broaden your research, there will be many more opportunities to go after.

The key is prioritize opportunities at the top of the pyramid (since they’re the most relevant) and work your way down the pyramid (towards less relevant opportunities).

2. Authority

The stronger the site, the better the results.

Since Google doesn’t update PageRank anymore, you have to rely on third party metrics.

None of these third party tools are perfect, but they will do the job.

I recommend you analyze opportunities using all available options.

The best link analysis tools are:

3. Link Quality

Third party metrics such as Domain Rating (Ahrefs), Trust Flow (Majestic), and Domain Authority (Moz) can all be manipulated.

So, although a website can appear to be “authoritative” on the surface, it be outright dangerous when you dig deeper.

That’s why you must examine the link profile of your opportunities.

All the tools I mentioned above will do the job.

Use these same standards I’ve outlined in this section to determine whether your link opportunity’s link profile is high-quality or not.

4. Traffic

If you approach link acquisition with the intention of driving traffic to your website, it changes your entire mindset.

Your goal should be to get links on website with real traffic.

This doesn’t mean you’ll get loads of referral traffic, but it’s a good standard to have.

Since you will never know the exact traffic data of a site without getting in their analytics, you will need to use SEMRush or Ahrefs.

5. Editorial Standards

Why are diamonds valuable? Because they’re difficult to get. That’s how you need to approach your link building. The harder it is to land a backlink, the more valuable it probably is.

On the other hand:

The easier a backlink is to get, the less valuable it is.

Focus on getting links on websites that have editorial standards.

6. Outbound Link Quality

Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other quality outbound links.

Examine every prospective website and ask:

  • What are they linking out to?
  • Are the outbound links relevant?
  • Are the outbound links going to respected, trusted sites?
  • Do the outbound links look natural or do they look like paid links?

7. Indexation

This is by far the most obvious point, but the target website needs to be indexed in Google. If the site isn’t indexed, then your links will be worthless.

Just go to Google and search “site:example.com”. If they don’t show up, avoid the website.

You now know what a squeaky clean link profile looks like.

But now let me show you the links you need to avoid.

How to EARN Backlinks

Many people doing SEO confuse earning links with building links.

These are two different concepts.

To EARN, means that you DESERVE links.

Have you ever taken a second to think about why your website even deserves links?

I’ve realized that there is only one way to EARN links…

You must become obsessed with pleasing your users.

As of late, I have become consumed with the overwhelming ambition to please my users.

After hours of thought, I’ve realized that effective SEO starts with the user in mind.

You have to be user-centric.

If you please the user, you will please Google.

I used to spend so much of my time trying to figure out how to “trick” or manipulate Google.

I can’t get that time back, but I have learned an important lesson:

To build a real business, you must focus on pleasing the user.

All the time. On a consistent basis.

Understand that:

  • Happy users ARE your marketing.
  • Happy users will EARN you links.
  • Happy users will SHARE your content on social media.
  • Happy users will RETURN to your website.

Your SEO campaign will transform when you put your users first.

Let me show you how to earn links by being user-centric:

1. You Have to Become User-Centric

Let’s face it:

If users don’t like your website, then Google won’t either.

Your focus shouldn’t be on manipulating algorithms.

Your focus should be “what can I do right now to help my prospective customers or readers?”

There isn’t a single website online that can’t improve User Experience (UX).

There is always room to help more and give more.

A website that puts 100% effort into pleasing the user, will earn links.

You need to remember how Google interprets a backlink.

It is a vote. Some of these “votes” are better than others.

Think of it this way:

The U.S. just went through an election cycle.

Candidates from the Republicans and Democrats are battling to earn their party’s nomination.

When you cut through all the media noise there is a powerful marketing technique at play:

Endorsements.

Whenever a candidate gets an endorsement from a well-known figure in the party, it is a huge deal.

A single endorsement can get enormous amounts of news coverage.

Here are two examples:

Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Glenn Beck Endorsed Ted Cruz
Google Trends After Glenn Beck Endorsed Ted Cruz

Look at those spikes immediately following endorsements.

Think of links as endorsements for your website.

What does your site/blog have to deserve a big endorsement?

Small endorsements are fine and will compound overtime.

But getting an endorsement from a well-known site in your industry is way more powerful.

The only way to get such endorsements (links), you need to give tremendous value for the user.

2. Your Content Must Please the User

You know how competitive content marketing is in the entrepreneur, SEO, and marketing industries.

Bloggers are pumping out incredible pieces of content.

Sometimes these content pieces are more than 10,000 words.

Others times, hundreds of hours are investing doing research and finding data.

This is the standard in these industries.

Yet, this isn’t the standard in every industry.

Should it be?

Maybe.

But it’s not.

There isn’t a single formula for creating content that pleases a user.

That’s why it can be dangerous immersing yourself in the industries above.

It narrows your view.

You start to think that “good” content has to be 1,800 words or more.

The truth is:

“Good” content comes in all shapes and sizes.

There are no laws for creating great content.

I do not believe that every piece of content you create needs to rank on the first page of Google.

Yes, most of your content should focus on a single keyword.

But, don’t let the search engine determine what types of content you want to produce.

There are times when you need to solve a micro problem in your content.

This micro problem may only get 10 searches a month in Google.

WHO CARES.

As long as you have the intention of helping someone, it will improve the value of your website.

There isn’t a problem too big or too small.

SEOs get wrapped up in data, but forget about the user.

Who cares if Google is telling you that a particular keyword only gets 10 searches a month.

For all I care, that is an opportunity to help approximately 10 people.

You want to know what’s funny?

When I created the article “How to Index Backlinks 100% of the Time”, there wasn’t any search volume.

I didn’t care that it didn’t have search volume at the time.

I just knew it was a problem because I was the one struggling with it!

I spent a few hours created that content and it’s driven 11,000 pageviews from Organic Search this year alone:

SEO Results

The moral of the story is that your content needs to help people reach a goal or solve a problem.

It doesn’t always need to be monumental.

You get the point.

Focus on the user first.

What are their problems and what can you do to help them?

After you figure that out, then you need to make sure that…

3. Your Content Stand Outs

Creating rehashed garbage won’t get you anywhere. It won’t help you in Google and it won’t help your business grow.

The successful businesses we see in the world are innovative.

They don’t think about how to copy their competitors.

They think about what they can do that’s different and unique.

Take a look at the pages ranking in Google for your target keyword.

Think: “What can I do that’s different than these 10 pages?”

Here are the common characteristics/quality holes you want to look for:

Outdated Content

Creating updated content is the single biggest way to be different.

Time is the enemy of many blogs.

Not all content will become outdated if it’s evergreen.

But, it depends on the industry.

For example, the SEO industry changes at a rapid pace.

Marketing in general is always changing and there are always new mediums emerging.

Content gets outdated.

When you find outdated content, there’s opportunity.

The most obvious plan of attack is to create an updated piece of content, but that’s not all:

You must create an updated piece of content that blows the other one out of the water.

Don’t play nice when it comes to helping the user.

It is a competition to see who can help the user more.

You need to win.

Lack of Depth

Sometimes it’s mind boggling why some pages even rank on the first page of Google.

Many times, these pages are ranking because their site has so much authority.

If a page is ranking because of its site authority, it’s an opportunity for you.

Pages that rank in this fashion will likely have “thin” content. You can dominate them by creating content with more depth. Not just a little more depth. Create massive depth in your content.

Like I said above, don’t let it be a competition.

Your content should be so good that your competitors don’t even attempt to beat it.

Lack of Data or Research

Some content ranking on the first page of Google is great, but lacks data and research.

If you identify pages like this, you can overwhelm them with data and research.

Leverage trusted data sources in your industry.

If there isn’t lots of data available on hand, then create your own case studies.

These case studies will give you unique data that will make your content stand out.

Lack of Personality

Some content on the first page of Google will put you to sleep. The content has a “corporate”, impersonal tone.

Content becomes “corporate” when the company loses sight of the user.

They become out of touch.

Great content and copywriting is suppose to be simple and personal.

Beating corporate speak is my goal with Gotch SEO.

When I see content that’s ranking well (without personality), I know I will smash them.

I do my best to speak to YOU.

I want YOU to know that I’m helping YOU.

YOU are what matters.

YOU are the reason why I even produce content.

Use “YOU” in your content.

Speak to your reader.

You aren’t writing for an audience.

You are writing for a single individual.

Do me a favor:

I want you to “LOL” next time you see a page ranking with “corporate”, impersonal content.

Why?

Because it’s your job to push them off the first page of Google by being personal and caring more about your users.

Lack of Readability & Visual Appeal

I’m sure you have seen it:

  • unbearable big blocks of text
  • no headings
  • no images
  • white font on a black backgrounds
  • distracting designs

As I mentioned above, there are pages that rank because of their website’s authority.

Some of these pages will have essay-like content that gives me college flashbacks.

To beat them, create content that:

  • is readable (use bullet points, lists, etc.)
  • is easy to scan (use descriptive headings)
  • uses beautiful visuals.(use images to break up long content)
  • has black font on a white background (it’s easier to read/a proven copywriting principle)
  • doesn’t have distracting design elements. (your content is the most important element on the page. Don’t let your design take away from.)

4. You Must Be Willing to Do What Others Won’t

You have likely noticed a trend in this article already. Great content marketing AND ranking pages in Google requires enormous amounts of effort. You have to be willing to do what others won’t.

The good news is that most people are lazy.

  • It’s hard to sit down and write every single day.
  • It’s hard to think outside of the box.
  • It’s hard not to get distracted.

But that’s what it takes if you want to create content that produces results.

You aren’t always going to get it right, but the more you produce, the better chance you have to succeed.

Produce. Produce. Produce.

And when you finish producing, start producing more.

5. You Must Be Creative

Being creative is hard, but everyone struggles with coming up with unique ideas.

Many of your ideas will likely suck, but it doesn’t matter. You only need a few good ideas to stick to start seeing growth.

Creative content will attract high authority links.

At the same time, don’t feel like you need to always reinvent the wheel.

Use tools like Buzzsumo and the first page of Google to see what content has attracted the most links.

You can then use the same idea, but create something completely unique and better.

Keep in mind:

This is still creativity!

The only difference is that you aren’t coming up with ideas out of thin are.

Instead, you are using ideas that are already validated. This will increase your content’s chances of success.

6. You Need to Be Unique

I can’t stand rehashed information. I see it so often across all verticals and it’s painful to see.

Rehashed content won’t earn you links.

If all you can think of are rehashed ideas, then don’t publish at all.

It’s better to publish one super unique piece of content than it is to produce rehashed garbage.

Make it unique.

Be creative and be different.

Bloggers link to content that is innovative, unique, and super valuable.

7. You Must Outperform Others

As I explained in a previous step, you need to beat your competitors.

There are likely a few competitors in your industry that are producing stellar content.

You need to outperform them.

They are the benchmark.

Analyze their content and do your best to understand why it performs well.

Ask:

  • WHY do they get so many social shares?
  • WHY do they get so many blog comments?
  • What makes them different from the thousands of other bloggers in your industry?

Understanding why they are successful will help you develop a plan to beat them.

Remember:

The goal isn’t to beat them in a slimy or unethical way.

The goal is to beat them by giving MORE value.

That needs to be your goal no matter how hard it may be.

8. You Have to Be Consistent

Instead of trying to be perfect, you need to be consistent.

You should try to produce at least some content everyday.

Will it always be a masterpiece?

No.

It’s the ACT of producing content is what’s actually valuable. That’s because your efforts will compound overtime.

It’s about putting hard work day-in and day-out.

You can look at Derek’s blog and see that he only publishes 1-2 times a month.

Does that mean he’s chillen’ the rest of the month?

NO.

He’s working on other parts of his business that will bring value to his readers. It doesn’t matter how often you publish. It matters that you are producing value on a daily basis.

The more you produce, the better you will become.

Your thoughts will crystallize.

It’s obvious when someone worked super hard to produce a piece of content. That’s because the more effort you put into a piece of content, the better it will be.

The better content is, the more links you will attract.

But you HAVE to be consistent.

Consistency isn’t some God-given talent. It’s about organization and planning.

That’s why you should consider using an editorial calendar.

Editorial calendar help end decision fatigue. You will wake up and know what needs to get done without having to think about it.

You want your content production to be on auto-pilot.

Here are resources for creating an editorial calendar:

9. You Have to Build Relationships

To earn links, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to links. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

10. You Need to Build an Email List

That’s right.

One of the best ways to earn links is to have an email list. That’s because you can email your list whenever you publish a new blog post. The people on your list are receptive to you and like what you are doing.

Many of these same subscribers also have blogs of their own.

It is much more likely that a loyal subscriber will link to your content than it happening at random.

I’m sure you have seen this happen:

A top blogger publishes a new blog post and BAM:

They have countless social shares and comments within hours.

How does this happen?

It’s because they promote their content to their list! Having an email list is a true asset for your business. You have complete control of your email list.

  • It isn’t affected by algorithm changes.
  • It isn’t affected by policy changes.
  • It’s yours and it’s the ultimate asset.

Growing an email list should be a priority for EVERY business.

Pro Tip: It’s important to note that your email list is only valuable if your emails actually reach your subscriber’s inbox. Otherwise, they won’t be opened. Fortunately, free tools like MailGenius help make sure your emails get delivered (and opened) instead of landing in the spam folder.

11. You Need to Promote Your Content

Yes, to EARN links, people must see your content.

Invisible content doesn’t get links, no matter how good it is.

Content promotion is a topic I’ll be explaining in future posts because it’s comprehensive.

But here’s a simple technique you can use:

Similar Content Outreach

This is one of my favorite tactics. Here’s how to do it:

The most important element of this strategy is to have a great piece of content. It needs to be much better than the other relevant piece of content they are linking to.

To find prospects use Buzzsumo or look at the first page of Google for your target keyword.

Take the top 10 results and run them through Ahrefs or Majestic.

Also:

Make sure you avoid cold outreach. I haven’t gone too deep into outreach here, but make sure you warm your prospects up before hitting them with a pitch.

Trust me:

Only a micro percentage of people will link to your blog after getting a cold email request.

They may not change links, but they might link to your resource in a future article. If they don’t link, then they will likely share the content piece on social.

Also, remember to share your content on your owned media assets such as Facebook, Twitter, etc. It’s important to engage with the audience you already have because it can lead to natural links.

Bonus: What About Guest Posting?

I’m a big fan of guest posting, but it’s not a way to EARN links for your website.

The reason is because you are the one responsible for placing the link back to your site.

That isn’t earned.

In essence, YOU are deciding that your website or content is worth linking to.

EARNED means that you created a great piece of content, promoted it, and someone linked to it by free will.

Like I said, there is nothing wrong with guest posting for:

  • brand building
  • traffic generation
  • link building

But as far as being an EARNED backlink, it is not.

If you control the link, it’s not earned.

Keep Learning

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WordPress Support Made Easier – New Design

WP Fix It, a customer service company focused on helping WordPress website owners fix their websites, has launched a new website design. WP Fix It has been well known in the WordPress community for their main fast instant support service, as well as other popular services, like their WordPress Infection Cleanup service, WordPress Speed Up service, and WordPress SSL and HTTPS Setup service.The newly designed website is designed to help streamline the customer’s experience, from initial visit, to purchasing a service ticket. While the company has had well over 232,000 customers since 2009, the company has noted some areas that needed to be improved user experience-wise.

The new website has gone through a few changes, but this particular version is designed to keep up with design trends of today, while keeping consistent with the company’s brand.

“We’re really excited to launch this new design, as it’s geared to make the customer’s experience less frustrating,” says Jarrett Gucci, CEO and founder of WP Fix It. “In improving the user experience, we’re able to help more people get their WordPress website fixed as fast as possible.”

See the different designs we have had over the years below.


2009 – FIRST RELEASE

Wordpress Support Made Easier – New Design


2015 – FIRST REVAMP

Wordpress Support Made Easier – New Design


2017 – SECOND REVAMP

Wordpress Support Made Easier – New Design


2019 – THIRD REVAMP

Wordpress Support Made Easier – New Design


2020 – NEW DESIGN

“WP Fix It has prided itself on being the first support service type company in the WordPress community, and it’s a large growing community. Newer users are coming on, and we realize that they buy from websites that can tell you exactly what they do at first glance. I think we’ve done a good job in that area,” Gucci added.

WP Fix It’s website will always be updated, especially the company’s blog, which is filled with articles to help customers or any WordPress learn more about maintaining their website, whether it is about security, plugin tips, general WordPress tips, and more. Visitors are encouraged to come and check out WP Fix It’s services and blog, and especially welcomed to contact them at https://www.wpfixit.com/contact-us/

About Our Company

WP Fix It is a WordPress technical support company with a mission vision statement of, “We don’t just fix WordPress, WE CHANGE LIVES.” The company started in December 2009, in a time where there were few places that specialized in WordPress support services, but filled with developers and freelancers. Since 2009, the company has expanded to include many premium services outside of their $39 support service. The company is based out of Irvine, California, but provides services to WordPress users around the world.

DEC 2009

Company Was Born

WP Fix It was launched on a Sunday afternoon December 18th 2009. Since we continue to strive to be the best and the FASTEST WordPress support company in the world.

JAN 2010

100 WORDPRESS ISSUES FIXED

This was an exciting time showing that there are many people that need WordPress support 24/7 and their issues fixed fast and professionally by our agents.

MAY 2011

LAUNCHED INFECTION REMOVAL SERVICE

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We brought on some of the best and brightest Infection Cleanup Specialists to service customers that need their site cleaned and secured.

APRIL 2012

LAUNCHED SPEED UP SERVICE

We did our market research and discovered the vast need to speed up WordPress sites, so we perfected the process and launched our Speed Up Service.

SEP 2013

25,000 WORDPRESS ISSUES FIXED

At this point, we were averaging about 80 support tickets per week and loving every moment when we can tell the customer their issue is fixed.

FEB 2014

ACHIEVED AVERAGE TICKET RESOLVE OF 30 MINUTES

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The biggest thing that makes us different is resolve speed. We maintain an average resolve time of 30 minutes on all general support requests.

MARCH 2017

EMPLOYED 8 AGENTS AND FIXING 24/7

Keeping support running as fast as possible, we employee 8 full time agents servicing WordPress issues 24/7 and even on weekends and holidays.

JAN 2010

100 WORDPRESS ISSUES FIXED

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This was an exciting time showing that there are many people that need WordPress support 24/7 and their issues fixed fast and professionally by our agents.

AUGUST 2019

MOVED INTO THE VANTIS BUILDING IN ALISO VIEJO

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With great excitement we moved into new premises in the elite Vantis building in Aliso Viejo, CA helping us serve our customers even more efficiently 24/7.

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Top WordPress SEO Plugins to Boost Your Traffic

Ranking higher in search engines is the main goal of every owner of a WordPress site. This objective can be achieved if you are able to meet the SEO requirements for your site. There’s no doubt that writing SEO optimized content can boost your site’s traffic. But it’s very important to know whether or not your content is SEO friendly. To ensure that you need to install a WordPress plugin to help you analyse and optimize your content. 

There are a number of WordPress plugins available in the database. Choosing the right one can be tricky, so I have listed down the top WordPress plugins to boost your site ranking. Let’s start.

Top WordPress Plugins for SEO

When you search for SEO plugins in the search bar of your WordPress dashboard, you will find a number of different plugins. Different plugins work for different purposes, some of the plugins help to optimize your text content, some plugins help to optimize images, etc. In this post, I will be highlighting some of the WordPress plugins that are useful for ranking higher in search engines.


Yoast SEO<

Yoast SEO is one of the best and highest rated WordPress plugins. There are many factors that work together to improve the ranking of your site. This plugin provides such a platform to fulfill those factors. The platform includes many advanced tools and features to test whether all SEO needs are met or not. Some of the key features of the plugin are:

  • It structures the paragraph of your content.
  • Checks the keyword density. 
  • Helps to structure easy to read sentences.
  • Checks the quality of meta description
  • Provides link support
  • Allows social sharing
  • Cleans up permalink

Apart from this, the Yoast SEO helps to generate XML Sitemaps and submits to different search engines. 


All in One SEO Pack

All in One SEO Pack is a WordPress plugin that works just as its name suggests. If you are starting with WordPress or SEO, this is one of the best plugins to boost your SEO efforts. The user interface of this plugin is very easy to use. It offers a wide range of features that can handle all your SEO requirements. The important features of the plugin are

  • One-page user-friendly interface.
  • Social media integration
  • Automatic XML Sitemap generation
  • Easy functionality

All in One SEO Pack is suitable both for beginners and advanced users. It has a paid version too.


Easy Table of Contents

This plugin contains a number of advanced features that will help you keep your site in order. If you’re just starting with WordPress or SEO, then Easy Table of Contents is for you. 

This plugin creates a table for all your posts, pages by analyzing your content. You can easily place the content table in your article by your choice. It also allows you to customize the table of content.  You can change the configuration of the table and control the appearance of the content table. Another feature of the Easy Table of Contents is that, if you want, you can hide the content table. You can also suggest any upgrades or changes to the content table to the developers.


SEO Press<

Every WordPress site owner must have heard about Yoast SEO and All in One SEO Pack. Now, the SEO Press has a free as well as the paid version. However, the free version of the plugin can meet most of your SEO needs. It’s very easy to use, faster processing and a powerful plugin. This plugin helps to manage all of your posts and pages by analyzing your entire content. 

This plugin also generates XML sitemaps for indexing. Keep track of your site visitors and have an integrated social sharing facility. It also provides the platform for content analysis and helps to write SEO optimized content. However, if you opt for the premium version it offers many 

  • Integrated with WooCommerce
  • It enables breadcrumbs optimization
  • HTML Sitemap integration
  • Google Analytics enabled in WordPress database
  • Video XML Sitemap

This is one of the best alternatives for Yoast SEO. In addition to the basic features, there are many advanced features that can help boost your site traffic.


WP Rocket

WP Rocket is a WordPress plugin that is used for caching purposes. But you may wonder how it can help in your SEO journey? Let me tell you how it helps in ranking your page in search engines. If your page is cached then it is recommended by the search engines to be relevant. When your page recommendation increases the rank of your site also increases. WP Rocket plugin caches your content with one click, it’s very user friendly. This plugin speeds up the page loading, and a better page loading helps in good ranking.


Smush Image Compressor

Page speed is one of the most important factors when it comes down to optimizing your website and images. Having more number of images on the webpages makes the loading speed of the page slower. To stop that from happening, you must take extra care compressing all the images on the webpages.

However, if your website has more images than the content itself, then you are in for a tough ride compressing every image individually. But what if I say you can do this with just one plugin installed. That’s right, you heard me right, I am talking about Smush Image Compressor WordPress plugin.

Smush Image Compressor plugin provides you the feature of compressing the size of the images with just one click, what’s more, there are no major changes in the images apart from their size. It also allows you to resize the images as per your requirements. Smush Image compressor sure is the fastest way to improve the page speed.


W3 Total cache

It is very important to maintain the loading speed of your website to a bare minimum possible. In addition, you have also seen to it that the performance of the website does not take a toll. No matter how good your website is or how good you have content for your audiences, everything will be for nothing if your audience can not get access to your website within the given time frame.

Having a loading speed between 3-5 seconds is what you need to achieve. This way you can ensure more audience on your website. More than 5 seconds and your audiences will start leaving your site in the midst of loading.

W3 Total cache helps you to clear out all the unnecessary memory to boost the performance of your website. W3 total cache not only reduces the loading speed but it also increases the performance and helps you to maximize the conversion rate.


Broken Link Checker

We all know that the inbound links fro the other websites increase your website’s authority. It also increases your website’s credibility. But what happens when there is a nonfunctional link on your website. Obviously, it will affect the health of your website and in addition, it will also affect your domain authority and page authority.

Broken link Checker is a plugin that runs a scan and highlights all the broken links or the non-functional link. This way you will easily be able to recognize the bad links and will be able to take the necessary action as per the problems.

A broken link can let your user experience something that may result in losing that audience on your site. So, it is very important to check for the broken link at a regular interval of time. This will help you to keep a high-quality user experience, and at the same time, you can maintain your site health.


YARPP

The bounce rate of your website plays an important role in determining the authority of your website. There are many users who take their leave from your website due to the fact that you were not able to hold their interest. This can happen due to two major reasons. One that your content is not relevant to their need. And second that your content does not have any kind of Call-to-Action button.

You must always use different strategies to keep your users on the website. And the same YARPP does that for you.

YARPP stands for Yet Another Related Posts Plugin. This plugin helps them with related posts. This increase the session time for the user on your website. This feature so much importance for the bogging website that some of the website owners implement this feature in their design.

However, if you cannot afford to customize your website with the feature you want, you are always welcome to download YARPP for your website. This plugin is supported by some of the best programming codes that run a deep search on your website and caters to the most related post to your audiences.


Akismet

It is a wonderful feeling going through comments on the website. Where people are appreciating your work and encouraging you to carry on the good work. But about the spammy comment that you come across the site. It really leaves a sour taste in your mouth. Not for you but for the users who are visiting your site. What’s more, it is a proven fact that the comments do influent your website’s reputation to some extent.

So, what can be done to remove those spammy comments? Well, for your kind information, there is a plugin called Akismet, that allows you to remove all the negative comments and spammy comments on your websites.

Akismet is the most popular plugin used for dealing with all the negatives comments and spammy comments. And in SEO perspective, it blocks any potentially harmful links from connecting with your website. It also blocks the user from commenting on spammy comments.


AMP for WP

We all know how the world is changing to the digital era. This change is brought by the invention of smartphones. The records say that more than 60% of the people use a smartphone or any other kind of handheld device. With this kind of change, you must also need certain changes in your websites to load faster and perform better on mobile devices.

So, what can be done to make your website run faster on mobile devices? The answer is very east, you need to implement AMP-based themes and plugins to your site. AMP (Accelerated Mobile Pages) project is an easy way out for your web pages to load faster on the mobile devices and performs with the same efficiency as it performs on the Desktops.

After installing the AMP for WP, it automates itself and adds accelerated mobile pages functionality to all of the web pages of your website. This helps to make your website load faster on the mobile devices and as it is automated, you do not have to spare extra time for your website.


SEO Framework

The SEO Framework is an alternative for the Yoast SEO and all in the SEO pack. It is one of the easiest and fastest SEO solution for your website. What’s more, it is unbranded. Hence, it is clean interphase. According to the testimonial of the user, SEO Framework feels less bloated than the Yoast SEO. this is the reason why many people trust SEO Framework over Yoast SEO.

This plugin may not be similar to the Yoast plugin, but it by no means different than the Yoast SEO plugin. However, you need to have basic knowledge of SEO while handling this plugin.


Conclusion

Writing great content is key that ranks higher in search engines. However, in order to increase the chances of site ranking among competitors, your content needs a booster. In this post, I have mentioned five such plugins to boost your SEO efforts. Use them to analyze your content and modify them if necessary. 

Ensure that the features of the plugins are used effectively, but do not overestimate them. The plugins are for the optimization purpose, not for content quality. So, focus on writing good quality content using the keywords properly and use the plugins to check your SEO requirements. And if you have any queries then comment below.

The post Top WordPress SEO Plugins to Boost Your Traffic appeared first on WP Fix It.

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Top 10 Best Boston SEO Companies for 2020

Do you need help from the best SEO companies in Boston to transform your digital marketing strategies for a better bottom line?

Our unbiased guide is just for you!

Having analyzed dozens of SEO companies, we’ve produced this shortlist of 10 that can fire your business into the stratosphere.

So, if your business is based in the Hub of the University and wants to become a major force in the digital universe, these SEO companies are perfect.

Top 10 Best Boston SEO Companies for 2020

1. Webris (31 points)
2. KoMarketing (24 points)
3. SEO In Boston (22 points)
4. SERPCOM (22 points)
5. Fuel Online (20 points)
6. Up And Social (20 points)
7. Webby Central (18 points)
8. Bill Lentis (17 points)
9. Get Found Quick (17 points)
10. Brick Marketing (17 points)

1. Webris

Webris

Webris is an industry-leading marketing agency that has a simple mission statement of helping businesses grow. The fact it can deliver an average organic traffic growth of 230% and an average local traffic growth of over 300% while also providing clear communication and a good UX is good enough for us. With 31 points, it’s not only our top choice of SEO agencies in Boston – it’s the winner by a relative landslide.

Despite only launching in 2015, the company has already worked with Shopify, SharpSpring, DiscountMugs, and an array of impressive clients, as well as hundreds of companies across their six offices. As for their Boston-based operation, a focus on supporting SMEs from a range of backgrounds is evident from the outset.

Webris employs a defined four-phase strategy that covers Planning, Improving, Creating, and Promoting. This takes companies through a process of analysis, strategy, and implementing the latest tools. Starting with an audit, the digital agency provides consistency and fast results at every turn.

In addition to the fundamentals of on-page SEO and keywords, the company uses link prospecting, Google My Business, influencer campaigns, and content that impresses consumers as well as the Google algorithm.

With progress seen in as little as 30 days, and improvements following for months to come, Webris is the ideal solution for SEO in Boston.

2. KoMarketing

KoMarketing

KoMarketing may sit a considerable distance behind Webris on the rating front, but the digital agency can still deliver a knockout punch to your competitors. For SMEs that want the support of an established marketing agency that has a track record of working hard to raise the bar, KoMarketing is a great option.

Unlike many of its competitors, KoMarketing refrains from spreading itself too thin. Instead, it focuses on the trinity of SEO, content creation, and social media marketing. The former is its main area of expertise, transforming the local SEO of businesses with localized strategies as well as an understanding of how to deliver results to various niche audiences.

The company claims to handle all aspects in-house, which further supports the bid for consistency. A diverse range of companies to benefit from their strategies include NeoLane, Cisco-Eagle, L-com, HP DesignJet, and more.

Through complex SEO strategies across multiple platforms, KoMarketing doesn’t only aim to help businesses reach the front page of local Google searches. The digital agency also thrives on taking on the challenge of keeping them there for the long haul.

As well as local results, KoMarketing is shown to navigate the global landscape in a positive fashion. This is ideal for Boston-based ventures hoping to target new territories via digital methods.

3. SEO In Boston

Boston SEO

SEO In Boston is an agency name that is straight to the point, and their mission statement is equally simplistic: Get on Google’s first page. Given the apparent benefits that this outcome would bring, this is more than enough to impress most business owners. And it’s also enough to land SEO In Boston the third-place spot on our shortlist of the best SEO agencies in the city.

The agency is quick to note that it uses white hat SEO strategies. While this is an attribute shared by all of the firms on our list, there are a lot of companies out there that will use black hat tactics. This is the last thing any business needs as short-term rewards will inevitably be followed with Google penalties.

SEO In Boston places a lot of focus on the Google Maps listings. The company promises to put companies on the map and the first page of local results within 10 months. As mobile searches and local searches continue to soar, this will be an integral feature for all Boston businesses at the end of 2020 and into 2021.

The company’s ethos focuses on quality assurance, reduced expenses, and preventing misunderstandings to deliver solid ROIs time and time again.

With years of experience and an extensive range of outside services such as web building and logo design, SEO In Boston makes the management aspects easier than you ever thought possible.

4. SERPCOM

Serpcom

SERPCOM is a full-service digital marketing agency that claims to be different. In truth, we’re not entirely sold on that. What we do know, though, is that they deliver a comprehensive range of branding and marketing products to transform the future of SMEs throughout Boston and the surrounding areas.

Despite offering comprehensive web packages, the company describes itself as “an SEO agency, foremost”. This should be music to any company that is primarily concerned with boosting their online visibility while potentially needing other services from time to time. The ability to build a tailored service to suit the requirements of the brand is hugely beneficial for your budget as well as the future of the company.

SERPCOM begins the process with in-depth keyword research and embeds SEO into the structure of a website before looking at external opportunities from link building, listings, and social media. Essentially, they get your house in order and then worry about other features.

IMEC, Finance Boston, Well Humans, and Godbout Law are among a diverse portfolio of clients for a company that launched in 2015 and has produced digital media for hundreds of clients, most of whom do use SEO elements.

At rates starting from $150.00 per hour, there are cheaper options out there. However, the efficient and data-driven approach ensures value for money.

5. Fuel Online

Fuel Online

Founded in 1998, Fuel Online was one of Boston’s first SEO agencies. The fact it has survived comfortably into its third decade says a lot. And, with a score of 20 points, it still ranks fifth on the list of best SEO services in Boston.

Fuel Online’s impressive portfolio includes Audi, Umbro, Sunglasses Hut, Callaway, Fujitsu, and more. As one of the top-rated agencies in the United States, the company is known for being the safety net to rescue lesser agencies when they encounter unforeseen obstacles.

The multi-award-winning SEO agency is shown to regularly increase leads by 60% or more. As an innovator that introduced many of the techniques used by websites across the board, Fuel Online’s data-driven and science-driven approach continues to turn bland businesses into grand businesses.

Other services offered include PPC, paid content, CMO, social media advertising, and web design. They also produce great results for mobile searches.

The company isn’t geared only towards local SEO and is equally focused on global traffic. This has its pros and cons. Under the right circumstances, though, Fuel can breathe new energy into medium-sized companies.

6. Up And Social

Up and Social

When looking for a web design company in Boston that also builds robust SEO strategies with a particular focus on local traffic, Up And Social is a great option. In fact, its score of 20 points means it is joint with Fuel Online. Only four companies outperform it, while many web owners will find this is the ideal alternative to those mentioned above.

Perhaps the most likable attribute of the Up And Social strategy is that it provides the answer to simple questions. In regards to SEO, if you want to rank higher on Google, the company’s approach is tailored specifically with this in mind.

In addition to customized packages that include web design and other marketing strategies, Up And Social provides three tiers of service. They are Essentials (5 keywords), Standard (10 keywords), and Dominate (20 keywords). Additional benefits are offered, particularly at the higher end of the scale, including review boosters, weekly reporting, and social media posts.

Even with the different tiers of pricing, the digital agency offers customized pricing depending on the exact requirements and duration of the agreement. It aims to make your capital work harder. At the very least, it provides clarity of where you stand at any given time.

Having launched in 2012, their past successes make them well-positioned to support your brand.

7. Webby Central

Webby

Webby Central describes itself as a “growth driving digital company”. Having burst onto the scene under a decade ago, they have already served over 1,000 clients and completed over 3,000 projects across 22 industries. A mission statement to deliver futuristic solutions for small, medium, and big organizations establishes their place as the seventh-best agency in Boston.

A three-part strategy creates a clear and defined path. It starts with research and strategy, which covers internal audits as well as competitor analysis. The next phase is to develop a revamped digital presence, producing on-site and off-site updates. Finally, driving growth focuses on executing strategies across multiple channels.

The industries they work with include Automotive, Beauty, Non-Profit, Food, Real Estate, Government, Sports, Travel, Finance, and more.

Improved website rankings and organic traffic are important platforms. However, Webby Central gears all endeavors to the goals of lead generation and conversions. This ensures that the brand can’t be ignored by its target audience, which is the objective of any business owner in Boston.

Webby Central works with B2B and B2C clients of all sizes. Whatever your situation, then, you can be sure that they’ll have a suitable option.

8. Bill Lentis

Bill Lentis

It may seem a little odd to add a news site to a list of the best SEO agencies available. However, with 17 points, Bill Lentis makes our shortlist. Sometimes in business, you need to find the most cost-effective solution. The news site allows you to do just that by focusing on the DIY approach.

While the site carries a lot of unrelated topics, such as health and fitness, the SEO strategy articles are very impressive. You can learn the whys, whats, and hows of search engine optimization at a suitable pace before implementing the tricks and tips in style.

Even if you want to use an SEO agency, gaining a better understanding of the situation is never a bad move. Nothing else needs to be said.

9. Get Found Quick

Get Found Quick

Get Found Quick is probably the answer you’d give to the question “what do you want from your new SEO strategy?”, which is why the company – also known as Boston Web Market – is an ideal option. Whether starting a new or want to send an existing site to a higher rank. The company claims to help sites “get found, stand out, and show off”.

The data-driven techniques utilized by the company extend to web design, social media, PPC, and an array of other features. However, search engine optimization is at the forefront of what the agency stands for. It delivers dedicated local, national, and eCommerce SEO for clients of varying industries.

An understanding of local trends in Boston ensures that Get Found Quick is a particularly suitable path for Boston businesses that may also want to reach secondary audiences. As a Google Partner with over 11 years of experience, and dozens of clients, under its belt, the firm is a very trustworthy source for your budget and brand future.

On-site optimization and off-site link building are supported by a full reporting dashboard while the digital agency also offers a variety of other services. From boosting search engine visibility to building an entirely new digital appearance, Get Found Quick makes it possible.
Moreover, a free consultation allows you to investigate whether it’s the right partner for your company.

10. Brick Marketing

Brick Marketing

Brick Marketing provides the building blocks needed to help your business thrive. By establishing a strong platform and robust strategy that generates real results in the form of increased traffic and conversions, the future of the brand will look far brighter. With a score of 17, it ranks as the joint eighth-best SEO agency in Boston.

The company, which launched back in 2005, isn’t only an SEO expert. Its full range of digital marketing services extends to web development and the other facets of modern digital marketing. However, the bulk of its operation is built around SEO and boosted visibility.

Brick Marketing’s self-promoted uniqueness arrives in the form of “Personal Service, Reasonable Costs, and ROI focus” for all clients. While there are many other companies that would state they do the same, the Boston agency puts its money where its mouth is. In turn, it has achieved solid testimonials from B2B and B2C clients alike.

SEO is a complex arena, and Brick Marketing targets your business goals by identifying the weaknesses of your competitions. SEO keyword strategy and selection are supported by link audits, blog commenting, content creation, and on-site steps.

With the opportunity to add local search profiles and video marketing, the service is more than capable of sending you up the rankings within a matter of months.

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Low-budget branding for small businesses

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s no wonder that branding is often associated with investing lots of money in marketing and promotion. However, for a lot of small business owners, the investment in branding will have to be made with a relatively small budget — especially during a crisis. 

You might be a local bakery with 10 employees, or a local industrial company employing up to 500 people. These all can be qualified as ‘small business’. All have the same main goal when they start: the need to establish a name in their field of expertise. There are multiple ways to do this, without a huge budget. In this post, I’ll share my thoughts on how to go about your own low-budget branding.

Define and communicate brand values

Branding with a limited budget starts with defining your company’s and your brand’s values. You need to think about what you, as a brand, want to communicate to the world. Doing this yourself won’t cost you, provided you are capable of doing this yourself. In fact, it’s a pretty hard task, when you think of it. It’s about your mission, the things that make your brand into your brand. Brand values relate to Cialdini’s seventh principle, Unity.

My favorite example illustrating unity: outdoor brands like Patagonia and The North Face, which make you feel included in their business ‘family’. “We are all alike, share the same values.” By being able to relate to these brands and their values, we are more enticed to buy their products. It’s a brand for us, outdoor people.

Take some time to define your brand values. That way, you’re able to communicate your main message in a clear and consistent way. It makes your marketing all the easier. You’ll be able to create brand ambassadors, even on a budget.

Come up with a proper tagline

Once you have defined your brand values, it’s time to summarize them all into one single tagline. For example, WordPress’ mission is to “democratize publishing“. In your tagline, you formulate your values and make sure your added value for the customer, user or visitor is also reflected. Again, be consistent. If you set a tagline, your actions and products should relate to that tagline, actually, even be based upon it. It summarizes your business.

Rethink your logo

Having a great logo is essential. When designing that logo, you’ll have to keep in mind that it’s probably something you’ll have for years. It’s the main thing – besides yourself – that will trigger (brand) recognition. It’s not that you can never change your logo, but don’t ‘just’ add a logo. Think about how it stands out from other logos, for instance on a local sponsor board.

Design that logo, print it, stick it on your fridge for a week or so, and see if there’s anything about it that starts to annoy you. If so, it’s back to the drawing board. Feel like you don’t relate to it in terms of business values or even personality? Back to the drawing board. When talking about low-budget branding, designing a great logo is probably your most expensive task.

Online low-budget branding

The online world is a great place to work on your low-budget branding. You need to establish a name in your field of expertise, and the surplus of social media can facilitate that by giving you a free platform.

Social media

I do a lot of local networking, because I really like the city we live in, and the huge variety of entrepreneurs that work in our hometown Wijchen. During network meetings, one of the phrases I often hear is: “Social media just takes me too much time”. To be honest, it might be wise to change your mindset about the costs and start seeing the revenue social media can bring you. It really is the easiest and probably one of the cheapest ways to promote your brand. Basically, the only cost is time investment (depending on how aggressively you want to use the medium). It may take a while before you find a strategy and/or platform that works, so give it some time and don’t just throw in the towel!

Read more: Social media for small business owners »

Share your expertise

You can use Twitter to stay in touch with like-minded business owners. Discover the huge number of Facebook groups in your area, and/or in your field of expertise. Bond with people that share the same values. Feel free to answer questions in your field of business and do this with confidence. Position yourself as the go-to company for these questions. Help people that way and create brand ambassadors. You really have to put some effort into establishing your position. It won’t happen overnight.

A bit of an extreme example: before Yoast became a business, Joost was already sharing content/expertise and our open source software. He engaged actively in forum and social media discussions about WordPress and SEO. Commenting on other people’s blogs. Time before revenue: 8 years. I’m not saying you need to wait eight years before making money with your passion. But I do think that you should be able to write, comment and take a stand in topics that matter to you from the start.

Make yourself visible

Eventually, it all comes back to business values. Everything you communicate should reflect these values. It’ll give you guidelines and will make sure your message is delivered in the same way, always. Low-budget branding is about just that: making yourself visible, in a consistent way.

Keep reading: The ultimate guide to small business SEO »

The post Low-budget branding for small businesses appeared first on Yoast.

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