How do we approach SEO?Seo Word Cloud

We want you to know exactly how we view the Search Engine Optimization of your website. The very best way to present this information to you is to publish a more or less complete list of ranking factors, and present our position on each. In the table below, a poll was taken of 37 top SEO organic specialists, and the average “voted ranking” is presented in the orange column. Our own importance ranking is given in the green column.

The contributors rated each factor on a scale of 1 – 5:
1.0 to 1.9 Does Not Influence Ranking
2.0 to 2.9 Slight Importance
3.0 to 3.9 High Importance
4.0 to 4.9 Exceptional Importance
5.0 to 5.0 Maximum Importance

CATEGORY

RANKING FACTOR DESCRIPTION

VOTED
RANK
OURRANK

OUR NOTES

Keyword Use

 

 

 

 

Keyword Use in Title Tag (Rated #1)4.94.9Most important tag on page
Keyword Use in Body Text (Rated #8)3.73.7Absolutely
Relationship of Body Text Content to Keywords3.43.4Agree
Keyword Use in H1 Tag3.34.0Necessary
Keyword Use in Domain Name3.03.0OK, but not required
Keyword Use in Page URL2.82.8Ditto
Keyword Use in H2, H3, H4 Tags2.83.5Necessary
Keyword Use in Alt Tags and Image Titles2.63.5Necessary and easy
Keyword Use in Bold/Strong Tags2.33.0Necessary and easy
Keyword Use in Meta Description Tag2.03.0Necessary and easy
Keyword Use in Meta Keywords Tag1.22.0Somewhat needed
LinkingInternal links pointing to the target page (Rated #9)4.04.0Very Important, Major factor
Link Popularity of Site in Topical Community3.53.5High Importance
Quality/Relevance of Links to External Sites/Pages3.52.5Keep outgoing links to a min.
Topical Relevance of Inbound Links to Site (Rated #6)3.93.9Major factor
Link Popularity of Site in Topical Community #73.93.9Similar to Relevance
Rate of New Inbound Links to Site (Rated #10)3.53.5Should be growing
Relevance of Site’s Primary Subject Matter to Search3.14.0Relevance of topic/search
Anchor Text of Inbound Link (Rated #2)4.44.6Exceptional Importance
Global Link Popularity of Linking Site3.63.6High Importance
Topical Relationship of Linking Page3.53.5High Importance
Age of Link3.23.2High Importance
Topical Relationship of Linking Site3.13.1High Importance
Text Surrounding the Link3.13.1High Importance
Domain Extension of Linking Site2.52.5Moderate Importance
Global Link Popularity of Site (Rated #3)4.44.6Exceptional Importance
PageRank of Linking Page2.42.4Moderate Importance
Misc. FactorsHistorical Performance of Site2.82.8Moderate Importance
Manual Authority/Weight Given to Site by Google2.62.6Moderate Importance
Rate of New Pages Added to Site2.52.5Moderate Importance
The amount & frequency of new, spiderable documents2.52.5Moderate Importance
The frequency of searches for the domain name or the co.2.02.0Moderate Importance
Age of Site (Rated #4)4.14.3High Importance
Amount of Indexable Text Content3.24.0High Importance
Quality of the Document Content3.03.0High Importance
Frequency of Updates to Page2.42.4Moderate Importance
Number of Trailing Slashes1.91.9Slight Importance
Accuracy of Spelling & Grammar1.81.8Slight Importance
HTML Validation of Document1.41.4Slight Importance
Negative
Factors
Server is Often Inaccessible to Bots3.83.8High Importance
Content Very Similar or Duplicate Content3.63.6High Importance
Outbound Links to Low Quality/Spam Sites3.64.0High Importance
Duplicate Title/Meta Tags on Many Pages3.33.5High Importance
Overuse of Targeted Keywords3.33.3
Participation in Link Schemes or Actively Selling Links3.34.0High Importance
Very Slow Server Response Times2.82.8Moderate Importance
Inbound Links from Spam Sites2.12.1Moderate Importance
Low Levels of Visitors to the Site2.12.1Moderate Importance

Top 10 Positive Factors

1.  Keyword Use in Title Tag

2.  Regular, broad-spectrum of Social Media Activity

3.  Global Link Popularity of Site

4.  Age of Site

5.  Relevance of Site’s Primary Subject Matter to Search

6.  Topical Relevance of Inbound Links

7.  Link Popularity of Site in Topic

8.  Keyword Use in Body Text

9.  Internal links pointing to the target page

10. Rate of New Inbound Links to Site