Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it. If this sounds like your approach, you’re probably reluctant to spend a dime on something as basic as keyword research. While there are plenty of tools that offer advanced features and functionality, the essential keyword research process is fairly simple. And if you’re just looking for the basics, it’s possible to use the best keyword research tools without spending a cent….

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