Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links with White Hat Link Building to your website is one of Google’s primary ranking factors, but not all links are created equally and link building has changed considerably in recent years. Gone are the days of link farms, article directories and blog comment links designed to boost your sites’ rankings. With each tweak of the algorithm, Google has grown considerably smarter in how it evaluates and values…
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