Blog

How to Calibrate Your Brand Voice to Your SEO Advantage

Posted by on May 13, 2021 in SEO Articles | Comments Off on How to Calibrate Your Brand Voice to Your SEO Advantage

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.

MozCon Virtual 2021 Interview Series: Wil Reynolds

Posted by on May 12, 2021 in SEO Articles | Comments Off on MozCon Virtual 2021 Interview Series: Wil Reynolds

Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation.

Free SEO Masterclass for 2021

Posted by on May 11, 2021 in SEO Articles | Comments Off on Free SEO Masterclass for 2021

What you will learn: 1. How to optimize the bare-bones essentials – these are factors …

Keep Learning >Free SEO Masterclass for 2021

The post Free SEO Masterclass for 2021 first appeared on Gotch SEO.

How to Successfully Manage Your WordPress Client Communication

Posted by on May 10, 2021 in SEO Articles | Comments Off on How to Successfully Manage Your WordPress Client Communication

How to Successfully Manage Your WordPress Client Communication

WordPress continues to be the most popular content management system available, with around one third of the total market. Since its launch in 2003, WordPress has dramatically grown in popularity, and rightfully so. The functionality and customization sets it apart from the competition, making it a top choice for anyone looking to manage a website. 

Given its popularity and usability, it’s no surprise that many successful businesses and organizations use WordPress for their websites. This is attested to by the fact that many of the largest brands in the world use WordPress, including Facebook, Microsoft and Sony. 

While WordPress is certainly a great tool for you if you’re looking to grow your business, it’s not enough to simply have a nice website. In order to get the most of your business’s website you need to make sure that you integrate a strong element of client communication. 

Luckily, WordPress provides you with a high level of customization, meaning you can build the client communication structure that works best for you. Creating the right plan, choosing the right plugins, and investing in the right team communication tool can ensure that your website helps you to engage clients and build their loyalty. 

Read on to discover more about why good client communication is important, and how to build it into your WordPress website and team infrastructure. 

Why Does Good Communication Matter? 

First of all, not everyone who comes to your website is a client. Setting up a way to engage with your site’s visitors can help you in the client conversion process, turning passing visitors into dedicated clients. If a website visitor feels engaged, for example through an interaction via a chat plugin, they will be more likely to become a customer. 

Setting up good communication channels on your website can also help to improve your customer service. When clients have an issue or inquiry, it’s natural that the first thing they do is open your website for information on how to contact your business. Giving them a straight-forward way to connect with you will allow you to more effectively solve their issues.

If, on the other hand, it’s difficult for them to determine how best to contact you, and they are left to dig through your website looking for the right information, they may very well take their business elsewhere. That’s why creating clear communication channels is so crucial for your business. 

Efficient client communication can also brings a range of benefits to your business. These include, but aren’t limited to:

Increased loyalty
Increased sales
Higher likelihood of promoting your business
More trust in your company
Higher overall satisfaction

96% of people state that good customer service is an important factor in their choice of loyalty to a brand. Good customer service is also seen as the most important factor impacting trust levels in companies. By improving your websites communication you’ll be going a long way to improving customer service and reaping a wide range of benefits. 

Now that it’s clear how successfully managing your client communication is important, it’s time to look into the best ways of doing so. 

Engaging with Clients

Simply put, through your WordPress website you should make your clients (or potential clients) feel that they matter and that you want to start a conversation with them. Giving them different options for getting in touch with you and your team will help send this message. 

Remember, people’s communication preferences are different. While some clients may love the idea of chatting directly with someone through your website, others may prefer to send off a quick note for future follow up. Giving your clients the choice will help guarantee that they are engaging with you and sharing important issues and information. 

Below are the main elements for communicating with your clients through your website. You’ll also find some of the most popular WordPress plugin options to help you make the best choice. 

Live Chat Plugins

The best client communication happens in real time, which means adding a Live Chat Plugin to your WordPress website should be a key element to your overall communication infrastructure. Live Chat Plugins allow your clients to easily enter into a conversation with a team member, leading to more quickly solving inquiries than through email. 

Keep in mind that there is a growing chatbot field that allows you to utilize AI to engage with customers when a live team member is not available. Chatbots can also help sort customer inquiries to the right person, saving your team time. 

Not all Live Chat Plugins support chatbots, so if this is a feature you are interested make sure to research which plugins support it. A note of caution, however, that some customers can easily detect chatbots and could be turned off by them. This may mean that it’s best for your business to wait until the AI has developed further and can provide a seamless experience. 

WordPress has a wide range of options when it comes to Live Chat. Below are some of the more popular ones: 

WP Live Chat Support– A free plugin that allows you to connect directly with your site visitors and customers. This plugin allows you to chat either directly (i.e.- without being routed through a 3rd party), or through a hosted server. The free direct chat option is a good choice if you have a small business and don’t expect too much heavy traffic on your website. 
LiveChat– A feature rich paid plugin designed to work with all WordPress site builders. LiveChat allows you to engage customers as they enter your site with a chat box prompting them to connect. LiveChat also provides several apps for your customer service team members to engage with customers, including Windows, Mac, iOs and Android.
JivoChat– A chat plugin focusing on Omnichannel customer engagement. This allows you to channel all of your different modes of communication through the app, including email, Facebook, phone and live chat. This is a good option if you’re looking for simplicity and consistency in your different communication channels. 
Tidio Live Chat– A plugin that allows you to chat live with customers or use chatbots. Tidio Live Chat stands out with its simple installation, meaning you can get it up and running in very little time. Tidio Live Chat is a good option if you’re looking for a quick install.

These are just a few of the numerous options available. Given the open source nature of WordPress there is an ever-growing amount of plugins available, varying in features and functionality. This means it’s just a matter of figuring out what would work best for you and your team at this point in your business’s growth. 

Do you want something free and easy to use to start off with? Or are you ready to invest in a plugin with more features better suited to larger businesses? Once you answer these questions, the choice should be easier. 

Contact Form Plugins 

It may be unrealistic to provide 24/7 live chat with your clients given the size of your team and budget for customer support, so make sure you give clients other options for getting in touch. Using a Contact Form Plugin is one of the best ways to allow your website visitors and customers to contact you even when a customer service team member isn’t available. 

You may want to also be able to gather information from your clients in a more standardized way through surveys and other short forms. Contact Form Plugins can help you with all of this. As with other plugins, the options for contact forms are numerous. Below are a few of the most popular representing the different range of the plugin options: 

WPForms- A plugin focused on simplifying the form creation process with its ‘Drag and Drop’ interface. WPForms provides an easy to navigate user experience and plenty of templates to choose from, making it a good choice if you are looking for a plugin that doesn’t require a high level of technical skill to use. 
Ninja Forms- Another plugin focused on smooth customer experience and a range of features. Ninja Forms comes in free and paid versions, and provides a high level of customizability. With an unlimited amount of forms in the free version, it’s a good choice if you’re looking to start with a plugin that you can upgrade later on.  
HappyForms–  A relatively new plugin based on the extensive experience of the Theme Foundry. HappyForms is another user-friendly option that offers free and paid versions. HappyForms is also relatively light on code, meaning it runs smoothly and is a good choice if you’re looking for a simple experience. 

In order to make the most of your plugin, keep contact forms simple and non-intimidating. If a client needs to enter too much personal information they may be turned off by your contact form, so limit the fields to the essential information: name, email, subject and message. 

Resolving Client Problems

The first step to improving communication, described above, is making it easy and intuitive for clients to reach out to your business. This will provide you with a clear channel for getting client input, but in order to solve their issues, you’ll also need to focus on your team’s internal communication. 

Providing good customer service is a team effort, often involving colleagues from across several teams and departments. That’s why an internal communication tool is essential to provide the right communication infrastructure. Using a team team communication tool, for example, can help you to coordinate your team’s collaboration efforts and make sure that they are promptly resolving customer service issues. 

With an Enterprise Instant Messenger such as Brosix IM you can manage your team’s internal communication by creating, for example, specific chat rooms or communication channels for your customer service and developer teams to more easily collaborate. This can allow your teams to easily engage on customer inquiries and issues. 

This team communication tool also comes with its own Live Chat feature, allowing you to integrate your customer and team communication for more efficiency. Utilizing a feature such as Screen Sharing with remote control can also provide your team with a  powerful tool to solve client issues directly when necessary. 

The combination of successfully managing client communication and creating efficient internal team communication is a guaranteed formula for success. Both branches of your dual communication efforts support each other and help to give your business an efficient overall client engagement environment. 

Final Thoughts

Effective client communication is one of the most important tools you have in your business. If done right, you can build trust and loyalty, increase the chances that your customers will promote your business to others, and, ultimately, increase sales. 

Providing the right website and team communication infrastructure can help you in this process by allowing you to more easily solicit client input, and more effectively answer any inquiries or solve any issues clients may have. With your WordPress website, you can choose the communication tools you need from a wide range of plugins providing different types of user experience. 

The plugins themselves won’t, of course, instantly provide you with better client communication. Rather, they are tools that your team can employ to ease the process, but how your team members communicate among themselves is just important. Take the time to train your team in customer service, and provide them with the right tools to better collaborate, and you will certainly reap the rewards of effective client communication!

Feel free to respond with some of your own tips and tools for effectively engaging with clients!

The post How to Successfully Manage Your WordPress Client Communication appeared first on WP Fix It.

Local business listings with Schema.org structured data

Posted by on May 10, 2021 in SEO Articles | Comments Off on Local business listings with Schema.org structured data

Local business listings with Schema.org structured data

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews, and images. Find out how Schema.org structured data can help your local SEO.

Table of contentsLocal customers use search enginesImprove local rankingsWhy Schema.orgRich search results for businessesWhy you should use JSON-LDHow to add Schema.org to your local business listingRequired properties for local businessesRecommended propertiesExample code for local business Schema.orgReviewsSocialGoogle My BusinessStructured data for your local business

Local customers use search engines

Modern-day customers use search engines not just to find your specific business but also businesses around their current location. Customers using their phones looking for ‘Italian restaurants’ will get a rich search result of local businesses. The results will include distance, reviews, opening hours, and possibly making a reservation.

Improve local rankings

Getting a good ranking for your local business means offering search engines as much data about your business as possible. Besides that, you need an excellent, fast, and mobile-friendly website, quality content, links, and reviews.

To improve your rankings, you should focus on being the most relevant result for a specific query. In addition to that, your business has to be the best result. One way of getting this kind of recognition is by asking your customers for reviews. Reviews help search engines, and potential customers figure out which business is legit and which isn’t.

Why Schema.org

The main thing to remember is that Schema.org describes your data and content to search engines. Search engines can find out a lot about your site by crawling it. However, if you add structured data, you can give everything meaning. This way, search engines instantly grasp what the content means and how they should present it. In addition to that, Schema.org is a shared initiative by the big search engines, so using it will lead to consistent results in the respective search engines. Yoast SEO automatically adds structured data with a lot of information about your site.

Rich search results for businesses

So, when we mean rich search results, we are talking about the information about a business you can directly see in search results without clicking a link. A couple of different results here: a regular organic search result for a business can feature breadcrumbs, highlighted pages, or even a search box. In Google, there’s also the Knowledge Panel on the right-hand side. Here you’ll find lots of metadata about a business, from opening hours to photos. Finally, the results you see when you search for a specific term rather than a business. See the screenshots below for the different results you can get for a particular or generic search.

Searching for a business called Urban Vintage

Searching for a specific local business, called Urban Vintage in Burbank, CA

Looking for a local business using a specific term

Why you should use JSON-LD

To get rich results, you need to use structured data in the form of Schema.org. In the past, it was pretty tricky to add Schema.org data to your post because you had to embed it in your HTML code. Now, with JSON-LD, you have to add a block of JavaScript code anywhere on your page. Plus, the code is readable and easy to change.

With JSON-LD, you don’t have code wrapping around your HTML elements anymore, with less possibility of messing things up. In addition to that, Google advises you to use it. Now, let’s see how it’s done.

How to add Schema.org to your local business listing

The most important thing to keep in mind when you are working on your listing is to pick the correct business type. Make sure to pick a specific one, not a broad one. So if you own a barbershop, you can use the Local Business Type Hair Salon. There are over 400 types of businesses, so you’ll probably find one that matches closely. If not, try using the product types ontology. This site uses Wikipedia pages for describing products or services with GoodRelations and Schema.org. Here, you can get more specific information if your listing is too broad.

While it’s possible to write Schema.org JSON-LD code by hand, it’s not recommended. Use a generator like this Schema Markup Generator or Google’s Structured Data Helper. Or use our Local SEO plugin that does this for you — and makes sure that it plays nice with the rest of the structured data generated by Yoast SEO.

Always validate your Schema.org data in the Rich Results Test Tool. Using Synup’s Schema Scanner, you can check your site to see if the Schema.org data is implemented correctly. Don’t forget to add your site to Search Console, so you can check how Google presents your site. If you want to learn more about Google Search Console, read our beginners guide to Google Search Console.

Quickly add structured data for your local business

The Local SEO plugin by Yoast gives you everything you need to do well in the local search results pages!

Get Local SEO ▸Only $69 USD (ex VAT) for 1 site

Required properties for local businesses

There’s one main Schema.org at play here: Schema.org/LocalBusiness. In this Schema.org, you’ll find everything you need to inform search engines about your local business. To get started, you need at least the following properties:

@id (globally unique id of the specific business in the form of a URL)name of businessimageaddress address.streetAddressaddress.addressLocalityaddress.addressRegionaddress.postalCodeaddress.addressCountry

Recommended properties

The properties mentioned in the previous paragraph don’t get you very far, though. To make the most of structured data for your site, you need to go further. Be sure to add the following properties as well, if applicable. This is just the beginning, on Schema.org/LocalBusiness you’ll find loads more.

url (unlike the @id, should be a working link) geo geo.latitudegeo.longitude telephoneaggregateRatingopeningHoursSpecification openingHoursSpecification.opensopeningHoursSpecification.closesopeningHoursSpecification.dayOfWeekopeningHoursSpecification.validFromopeningHoursSpecification.validThrough menudepartmentservesCuisinepriceRange (how many $?)

Example code for local business Schema.org

To clarify how all of this works, we will use a real local business: Unique Vintage in Burbank, CA. This makes it a bit easier to validate the data we enter. In the code below, you’ll find all the NAP details, URL’s, geolocation data, maps, opening hours and reviews you might need.

<script type=’application/ld+json’>
{
“@context”: “https://www.schema.org”,
“@type”: “ClothingStore”,
“@id”: “https://unique-vintage.example.com”,
“name”: “Unique Vintage”,
“url”: “https://www.unique-vintage.com”,
“logo”: “https://www.unique-vintage.com/example_logo.jpg”,
“image”: “https://www.unique-vintage.com/example_image.jpg”,
“description”: “Clothing store featuring vintage-inspired women’s separates & dresses plus men’s shirts & hats.”,
“telephone”: ” +1 818-848-1540″,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “2011 W Magnolia Blvd”,
“addressLocality”: “Burbank”,
“addressRegion”: “CA”,
“postalCode”: “91506”,
“addressCountry”: “USA”
},
“geo”: {
“@type”: “GeoCoordinates”,
“latitude”: “34.1736486”,
“longitude”: “-118.332408”
},
“hasMap”: “https://www.google.nl/maps/place/Unique+Vintage/@34.1736486,-118.332408,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x47a3a037cf1e183b!8m2!3d34.173649!4d-118.3302131”,
“openingHours”: “Mo, Tu, We, Th, Fr 11:00-19:00 Sa 10:00-18:00 Su 12:00-17:00”,
“priceRange”: “$”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4”,
“reviewCount”: “250”
}
}
</script>

The localBusiness code above gets perfect scores from the Rich Results Testing Tool

Reviews

Reviews are a significant driver for new clientele. Scoring well in Google means your business provides quality, which can eventually lead to better local rankings. Think about how you pick the next company to visit. Will it be the one with three two-star reviews or the one with eighty-five-star reviews?

In the example above, we’ve added a review section. If you want to use reviews in your Schema.org data, you must keep in mind that these reviews have to live on your site. You cannot use sites like Yelp or TripAdvisor to generate reviews to show in the search engines. Ask your customers to leave a review. Make a review page, collect the reviews and present them to the world.

Social

Another element to add to complete your online profile are links to your social media accounts. To do this, you must specify an organization or a person. The URL has to lead to your main site, while the sameAs links lead to your social media profiles.

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “Example shop”,
“url”: “https://www.exampleshop.com”,
“sameAs”: [
“https://www.facebook.com/exampleshop”,
“https://instagram.com/exampleshop”,
“https://twitter.com/exampleshop”
] }
</script>

Google My Business

There is another way you should use to add your local business to Google. By opening a Google My Business account, you will be able to verify that you are, in fact, the owner of your business. After that, you can add or edit all relevant information about your business, such as address information, opening hours, and photos. In addition to that, you can even manage the reviews people add to Google and see how your local listing performs.

Conversely, this only applies to Google. Every search engine can interpret Schema.org, so it is still advisable to add structured data to your site. Additionally, Schema.org can do so much more than add relevant local business locations. Therefore, Schema.org should be your main focus.

Despite all this, you’re still very much in Google’s hands. Some businesses appear in the Knowledge Panel, while others don’t. Some products get rich listings, including prices, reviews, and availability, in the search results, while the same product from a different vendor doesn’t. It’s hard to predict what will happen. However, don’t let this stop you.

Structured data for your local business

As we’ve shown, Schema.org can play an important part in the optimization of your site and in your SEO strategy. Structured data can do much more, just look at all those properties on Schema.org. We’ll keep an eye on what structured data can do for your site and keep you in the loop!

Don’t forget that if you want an easier way to add your local business data to your pages, you should definitely check out our Local SEO for WordPress plugin.

Read more: Structured data with Schema.org: the ultimate guide »

The post Local business listings with Schema.org structured data appeared first on Yoast.

Guide to Facebook Open Graph and Twitter Card

Posted by on May 8, 2021 in SEO Articles | Comments Off on Guide to Facebook Open Graph and Twitter Card

Guide to Facebook Open Graph and Twitter Card

Ever shared a post from your website to Facebook only to find blocky chunks of text and blurry images? We have all been there as digital marketers and social SEO experts.

It happens when sharing content from sites to social media platforms. It also happens when interlinking content between different social media channels.

The quality degradation issues of shared posts are not exclusive to Facebook. It happens on Twitter and other social media platforms too. It happens because you, the publisher, have not defined the content to be displayed and how it should be displayed when you are sharing a link.

You might have the most beautiful content, including optimized web pages and inspiring pictures. However, if quality flies out of the window the moment you share to your social media, all your social SEO efforts go to waste. No follower might want to re-share the resultant invisible or unattractive post with their friends.

The answer to this problem is the Facebook Open Graph and Twitter Card.

What is the Facebook Open Graph?

The Open Graph Meta tags introduced by Facebook in 2010 define how your content gets to appear when sharing from websites and other social media sites.

Using Open Graph allows your transferred content to become a rich graph, or in other words, retain superior display qualities as other direct Facebook posts.

As a marketer, skilling yourself into how Open Graph works can help you improve the shareability of your content. Users expect crisp images and clear text, and this can be attainable from the correct use of Open Graph. The result from this social SEO endeavor would be more shares and increased traffic.

og: title

This meta-tag guides on how to outline your blog’s title when sharing to Facebook. The og: title works the same way as the HTML tag in your code that tells search engine crawlers what your content is about.

Your og: title needs to be bold and compelling. Even though there are no set limitations on the number of characters, an average of 60 characters works best for an eye-catching display.

Example

<Meta property=“og: title” content=“Leveraging Open Graph for Increased Content Shares” />

og: url

This Open Graph meta tag is the URL of your blog post, page or image. However, the URL is never shown in the social graph; only the domain appears. This tag is essential, especially when you have several URLs for the same content. It helps to define where the traffic from the post will go to for an easily measurable social SEO.

Example

Example: <meta property=”og: url” content=”http://www.yourdomain.com/leveraging-open-graph-for-Increased-content-shares/” />

og: description

The description tag tells your social media audience about your page. It is how users get to gauge the relevance of your content versus the information they seek. What you write on this tag shows up below your post’s link on Facebook.

Example

<meta property=“og: description” content= “Need more traffic from your social media posts? Here are the top 6 ways to earn more shares with Open Graph.”/>

og: type

The og: type describes your content type e.g. blog post, game,  book, movie, and so forth.

Example: <meta property=”og:type” content=”website” />

og: image

This tag specifies the image URL. Images need to be clear for your post to stand out. Without setting this description, Facebook might show an unwanted part of your site as the image,  or over-compress your image.

Remember that for an optimal image display on your shared post, the resolution has to be 1200 pixels x 627 pixels. Be sure however to keep the image size below 5 MB.  The image tag on Open Graph also allows for the use of a different image; it doesn’t have to be what you have on your page.

Example:

<meta property=”og: image” content=”http://www.yourdomain.com/image-name.jpg” />

What is Twitter Card?

Twitter cards are Twitter’s content sharing and publishing protocols that work the same way as Facebook’s Open Graph. In this case, however, your content descriptions will not be visible to users. You can use Twitter cards to publish more information past the 280 character limit. The cards similarly help to improve how your website, images and other content stand out when shared from other sites.

twitter: card

This Meta tag describes what your content is. You have the option of selecting image, video or web content. The description tag helps to achieve an eye-catching summary description of your web content on twitter, along with a thumbnail and title.

Example:

<meta name=”twitter: title” content=”Your Title” />

twitter: url

Setting up your URL description ensures that traffic from your Twitter post’s clicks got one place.

Example:

<meta name=”twitter: url” content=”http://www.yourwebsite.com/blogpost-title/”>

twitter: title

The title tag, like in Open Graph needs to describe what your content is about, succinctly. You will have up to 70 characters for that, and an opportunity to use the right keywords to capture your audience’s attention.

Example: <meta name=”twitter: title” content=”interesting title here”>

App cards

These are used when sharing mobile app advertisements. The cards show a snippet of your app’s icon along with price and content rating. The description should be 200 characters and the image at least 800 x 320 pixels.

Example

<meta name=”twitter: app: name: googleplay” content=”your googleplay app name”>

twitter: image

Tweets with images get more clicks and retweets.  The image twitter card enables you to define the image you need to appear alongside your twitter post and how it should appear. Your image size shouldn’t exceed 1 MB, and the resolution should be between 60px by 60px and 120px by 120px.

Example

meta name=”twitter: image” content=”https://where-your-image-is-hosted/name.jpg” />

Why are the markups important?

Both Open  Graph and Twitter cards are structured data that allow you to take control over  how your content is displayedThey help to attain high quality posts on Facebook and Twitter for increased visibility They increase likeability and shareability of your content They make  your content more clickable, and therefore improve traffic and conversions

How to Create the Markup Manually?

Now that you understand how social media tags work let’s put them into action on your WordPress Website and accelerate the ROI potential from your social SEO. When creating the markups manually, all of the code should go to the functions.php file of your website’s theme.

Step 1: Open your functions. php file and on the language attributes filter add a function that informs third party applications that there are more tags than HTML tags in your content.

Step 2: Add Open Graph’s metadata

Scroll to the bottom of your functions.php file and copy-paste the below code. This code is a conditional check that confirms that you are on a post page and that Open Graphs or Twitter Cards tags will be effected on individual post pages.

Step 3: Add the Open Graph or Twitter Cards tags one by one in the head section of your header. php  page

Use your blog post’s title as the og: title and the excerpt for your og: description and page’s URL for permalink. In this example, we have defined our content type as an article, and there is an image source, use a fallback thumbnail if there is no post image.

Step 4: Add the Facebook ‘like’ button code in the body section of your web page (<body>.<body>) so Facebook users can easily share your content.

After you have added all these Meta tags, your post pages will start to run a primary function of Open Graph or Twitter Card. The code can be modified with more advanced tags depending on your post types.

Creating the Markup with SEOPressor Connect

Alternatively, you can easily create the markup with our plugin. All you need to do is fill up the fields in the ‘Social’ section.

SEOPressor Connect’s Social Markup 

You can find a more detailed guide here: Setting Up Social SEO

Conclusion

Open Graph and Twitter Card guarantee that whenever someone shares your web content on their social media status, your content will show up neatly, with a link, a title, an image, and a description.

They are critical social SEO tools to implement for increased traffic and conversion.

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Posted by on May 4, 2021 in SEO Articles | Comments Off on Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting.

Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China.

Microsoft Advertising’s customer match feature has been available via its pilot program here in the U.S. and in open beta in markets around the globe for some time; but if you weren’t in the original pilot or open beta, you can now access it.

How it works. Customer segments are first created within Dynamics 365 Customer Insights. After the connection between Microsoft Advertising and Dynamics 365 Customer Insights is configured, customer segments will appear in Microsoft Advertising’s Audience page, along with all your other segments.

Why we care. This new integration can facilitate audience segmentation and targeting for advertisers on Microsoft’s platforms.

As the industry transitions away from third-party cookies, many advertisers (and the agencies that work with them) have been proactive about finding alternative ways to reach audiences. This may be even more important now that it seems like Chrome will be the only browser to support FLoC, Google’s proposal to replace third-party cookies, and because the proposal has faced increased scrutiny by regulators in several EU countries. First-party data is one way to ensure that you can get your message to customers regardless of what may happen as we move on from third-party cookies, and customer match is a convenient way to target those audiences.

RELATED: Instant match rates are now available for Customer Match lists in Google Ads

The post Advertisers can now bring their customer segments into Microsoft Advertising via a new integration appeared first on Search Engine Land.

Seven first-party data capturing opportunities your business is missing out on

Posted by on May 2, 2021 in SEO Articles | Comments Off on Seven first-party data capturing opportunities your business is missing out on

30-second summary:

Third-party data is being phased out by big tech, making first-party data indispensable
First-party data is willingly provided by users, helping you build a consumer profile
Internet users are cautious about providing their data but will do if rewarded
Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data
First-party data must be used responsibly, repaying the trust placed in a business by consumers

When doing business online, data is arguably the greatest currency of all. By obtaining reliable data about your target audience, an effective and bespoke marketing plan can be devised. This will convince customers that you understand their unique needs, desires, and pain points.

Alas, not all data is created equal. As the influence of the internet grows, and the fallout of the Cambridge Analytica scandal continues to reverberate, consumer privacy is more important than ever. Any online business needs to build a consumer profile in an ethical, reliable manner. This makes the collection of first-party data critical.

What is first-party data?

First-party data is consumer information collated directly by your business, based on user behavior. This data can be used to build a profile of your target audience, tailoring your marketing and user experience accordingly.

What is the difference between first-party, second-party, and third-party data?

As discussed, first-party data is user information collated directly from your website. We will discuss how you can obtain first-party data shortly. Let’s clarify the difference between this approach and second- or third-party data, though.

Second-party data is essentially the first-party data collated by another business. This may be shared between two websites for an agreed common good. However, second-party data remains private. It will not be made available to the public and cannot be purchased.

Third-party data is that which you purchase, usually from a data management platform (DMP) or consumer data platform (CDP). These platforms harvest data from users based on their online habits. These are known as tracking cookies. It is important to note that third-party data is not gained through any personal relationship with consumers.

The use of third-party data is slowly being phased out. Internet users are growingly increasingly security-conscious and are looking to shape online privacy policies. Google has announced that they will be removing third-party cookies from 2022, while the Firefox and Safari browsers have all already done so. With Google Chrome accounting for some 65 percent of global web browser traffic, the impact of this will be keenly felt.

In essence, third-party data is a dying art, and second-party data ultimately belongs to somebody else. This means that first-party data collation should be a priority for any online business, now and in the future.

How does first-party data help a business?

As intimated previously, first-party data is used to build a consumer profile. Think of this as market research straight from the horse’s mouth. By monitoring how users interact with your web presence, you can offer them more of what they want – and less of what will not interest, or even alienate, them. After all, there is little to gain by marketing a steakhouse restaurant to somebody that exclusively shows interest in a vegan lifestyle.

Perhaps the most effective example of marketing through first-party data is Amazon. We’ve likely all purchased something from Jeff Bezos’ empire at one time or other. Even if a conversion was not completed, you may have browsed the products on offer. Amazon uses this data to build personalized recommendations on your next visit.

It’s not just a tool for direct interaction on a website, though. First-party data is also invaluable for advertising. By learning about the habits of a user, tailored marketing can reach them on social media. This is a powerful form of inbound marketing that piques consumer interest.

Consumers that have previously been exclusively interested in red circles may be tempted to experiment with a blue triangle, but they are likelier to stick to type. By embracing first-party data, you can meet customer needs before they ask. This is a cornerstone of success, especially in the competitive world of online commerce. After all, 63 percent of customers now expect at least some measure of personalization from any service provider.

Creative ways to capture first-party data

Capturing first-party data is a delicate art. With consumers wary about how much the tech industry knows about them, this data may not be provided freely. You’ll need to offer something in return. 90 percent of consumers will willingly offer first-party data if you make it worth their while.

Most importantly, you’ll need to be transparent about how first-party data is captured and used. Consumers are wary by default, and you’ll need to earn their trust. An open acknowledgment of the data you collect, and how it will be used, is the first step to achieving this faith.

Seven great opportunities to capture first-party data

Let’s discuss some ways to help your business obtain first-party data that will help elevate your business to the next level.

1. Add tracking pixels to a website

Tracking pixels are tiny – usually no bigger than 1 x 1 – pixels that users rarely notice. These are installed in websites through coding and collate first-party data about user habits.

This could include what pages are viewed, the adverts that garner interest, and personal information such as whether the user browses through a mobile or desktop appliance.

This all sounds like cookies, but there is a crucial difference. Cookies can be disabled or cleared, as they are saved within the browser of the server. A tracking pixel is native to your website, so it will capture data from every visit, regardless of what settings the user enables.

2. Use a CRM platform

Customer relationship management (CRM) software is growing increasingly popular with online businesses. Chatbots are perhaps the best example of this. Chatbots are not for everybody – many consumers still prefer to interact with a human – but 90 percent of businesses claim that chatbots have enhanced the speed and efficiency of problem resolution.

What’s more, chatbots effortlessly capture first-party data. If a user has an issue or concern, they may grow weary of waiting on hold on the phone for 15 minutes and hang up. That lead is now potentially lost forever, and you’ll never know what they were looking for. Even if a chatbot cannot encourage a user to convert, you’ll have an idea of what they were interested in. This will aid in targeted marketing and user personalization in the future.

3. Reward users for sharing their data with you

As mentioned previously, customers want to be rewarded for their exchange of data. Ideally, this will be an immediate, tangible reward such as a discount. At the very least, provide evidence that you are personalizing your service to unique consumer needs.

Not every business will be able to offer immediate fiscal motivation to every user. There are other ways to reward consumers, though. Monthly giveaways are a good example, especially when advertised and managed through social media. Encourage people to like and share a post, promising to provide an incentive to one lucky winner at the end of the month.

This is easily dismissed as a cynical marketing ploy, so you’ll need to follow through on your promise. More importantly, you’ll need to make it clear that you have done so. If consumers believe that they are in with a shot of something for nothing, though, they are likelier to consider the use of their data a fair exchange.

4. Encourage interaction

Buzzfeed may not the first place many look for hard-hitting journalism, but it enjoyed stellar traffic for many years. Why? Because it encouraged interaction through goofy online quizzes that offered easy ways to harvest consumer data.

This isn’t necessarily a model for every website to follow. You need to protect your brand reputation. Inviting people to learn which pizza topping defines them best may do more harm than good. Similar exercises surrounding your business may encourage interaction though. A quiz about your business sector, promising a reward for completion, will attract interest.

Any competent SEO services agency will tell you that quizzes and other interactive elements on a page can also have the bonus of helping with SEO. This is because an important metric for Google when evaluating the quality of your website is “time spent on page”. If Google can see that your visitors are spending several minutes looking at a page, then this is a positive signal that the page is engaging and interesting to visitors.

Another strategy could be unlockable social media posts. Consumers will be intrigued about what you are offering behind a shield. Paywalls are likely to deter, but promising content-centric rewards if people share their data can be effective – if the result is worth the sacrifice.

5. Conduct surveys

The march of technology ensures that all consumers now have a voice. They expect this to be heard. Never lose sight of the fact that consumers hold the power in the 21st Century. Negative reviews of products and services can cost a business up to 80 percent of potential conversions.

The simplest way to achieve this is by issuing surveys to your existing customers, and even potential leads. Do not expect a 100% return rate, especially if you do not offer a reward for the time of consumers. Some will leap at the chance to express their opinions though, providing you with valuable first-party insights.

6. Encourage registration

If you run an ecommerce website, conversions are the most important bottom line of all. This means that many businesses will, understandably, offer services that increase the likelihood of making a sale. This could include guest checkout, a policy preferred by half of all online consumers.

The issue with guest checkout is that it captures less data than signing a customer up. Many consumers choose guest checkout as it’s faster, provides more privacy (especially when paying with an e-wallet rather than a credit card), and – theoretically – protects their inbox from unwanted marketing communication.

As we have established though, many consumers will provide data if you offer something in return. The most popular example of this is a discount on the first purchase. Couple this with a promise of personalized offers and an enhanced shopping experience and you’re likelier to see more sign-ups.

Just be careful about what data you are asking for. Be sure to explain why information is important. Unless a credit check is necessary, for example, many customers may be reluctant to share their date of birth. If you promise to offer exclusive offers around their birthday, however, your argument will be much more persuasive.

7. Host events

Younger consumers value experience over results. The days of gaining unstinting loyalty through providing goods or services at an affordable price are over. The rise of social media, and its omnipresence in the lives of Millennials and Generation Z, means that a personal connection is required.

Live events can provide this. Host an AMA, whereby a senior figure of your business answers questions about your practices. This can also be a great way to reassure consumers that you operate in a sustainable, socially conscious manner – something hugely important to many modern consumers. A live product launch can be another way to attract users.

How does this benefit first-party data? Attending the event will require registration. Even if the number of sign-ups is not mirrored by the eventual attendees, you have gained valuable data. You will also capture insights from those that do attend the event, especially if you encourage interaction.

Mistakes to avoid when capturing first-party data

As we have been at pains to point out, consumer data is a sensitive subject. First-party data is invaluable, but it must be obtained without betraying the trust of consumers. Here are some key pitfalls to avoid in your data collection strategy.

Do not ask for something for nothing. Data sharing needs to be a quid pro quo exchange
Avoid getting too personal – only seek data that is relevant to your business model
Be clear about how the data will be used, offering consumers the opportunity to opt-out if this is their preference
Shout from the rooftops about your privacy policies. Users can never be made to feel too safe
Use the data responsibly, offering value to consumers and not abusing the information you have gained. Trust is hard to gain and easy to lose. As Google discovered, unethical use of data that breaches trust can also be very costly

Is your website making the best use of first-party data? Do you have any additional creative suggestions of how this information can be ethically sourced? These are the questions that will define the success of your business going forward. Be sure to hop onto the first-party data train now. It has already left the station and is rapidly picking up speed.

Joe Dawson is Director of strategic growth agency Creative.onl, based in the UK. He can be found on Twitter @jdwn.

The post Seven first-party data capturing opportunities your business is missing out on appeared first on Search Engine Watch.

How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Posted by on May 1, 2021 in SEO Articles | Comments Off on How to Make Money by Requiring a Minimum Order Quantity (MOQ)

How to Make Money by Requiring a Minimum Order Quantity (MOQ)

If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted.

There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.

In this post, you’ll learn what an MOQ is, how to set one that won’t make your customers run for the hills, and how to use the strategy to increase your profits and reduce your expenses.

What Is Minimum Order Quantity?

Before we jump into the good stuff (like how to make money with an MOQ), let’s dive into the minimum order quantity definition.

An MOQ refers to the minimum amount someone can order from a business.

For example, imagine you’re a wholesaler on Alibaba. You create an MOQ of 100 units, which means your customers need to purchase 100 units or more to do business with you.

You can also make your MOQ a dollar amount. For example, your customers need to spend a minimum of $500.

Why would you want to use an MOQ? Simply put, it protects your business and profit margins. If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. If you do, you’ll end up losing money.

With an MOQ in place, it ensures you’re covering production costs and making a profit.

Do MOQs only work for manufacturers or wholesalers? No. You can apply MOQ strategies in direct to customer circumstances as well. For example, you can set a minimum spend to qualify for free shipping or product.

How to Calculate Your MOQ

Calculating your MOQ is tricky.

It’s a key part of maintaining inventory control, but it differs wildly from business to business. There’s no fixed formula to calculate your MOQ, so you’ll need to customize it to your business.

How do you do this?

Follow the steps below to create your unique MOQ formula.

Step 1: Calculate Demand

Forecasting demand is at the core of your MOQ formula.

You need to consider your different products, seasonality, competition, and any other factors that will affect how many units you’ll sell.

The data can help you plan out your next purchasing order from suppliers and your production turnaround to make sure you can match demand.

Other things to take into account include:

total time to ship your inventoryfreight transit timesproduction timesother delays that could affect your ability to meet the demand

Example: You sell phone cases and determine you’ll move 10,000 units each quarter. However, your sales are seasonal. During Q4, you sell 15,000 due to the Christmas demand, and your sales drop to 5,000 units in Q2. On average, your phone cases take one week to produce and ship.

Step 2: Calculate Your Break-Even Point

Next, you want to work out your break-even point.

This is the minimum number of products you would need to sell to recover your costs and start making a profit.

It’s the sweet spot where your revenue from sales exceeds your costs.

Example: If you sold five phone cases, how much revenue would that bring in compared to what you spent on production, salaries, and other expenses? You determine you need to sell 100 cases to break even.

Step 3: Calculate Your Holding Costs

Your holding or inventory costs is the price it costs to store your products before shipping to a customer.

It will cost you more money to hold your inventory over extended periods. The quicker you can move items, the lower your holding expenses and the higher your profit margin.

However, not all goods carry the same holding cost.

Some might require refrigeration, which will increase your electricity bill, while other items like phone cases can sit on a shelf for months at room temperature.

Example: You determine it costs you $2,000 per month to store 500 phone cases.

Step 4: Calculate Your MOQ

With all the data collecting out of the way, it’s time for your final calculation.

Let’s say your phone case customers currently purchase on average 200 units.

You need to sell 100 units to start making a profit.

You can make your minimum order quantity 200 units. It will cover your break-even point of 100, and you could drop your MOQ to 150 if you need to and still make a profit.

What Are the Benefits of Requiring an MOQ?

As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line.

The main benefits of MOQ include:

Cash flow: Worried about investing too much money in stock and it not selling? A minimum order quantity means you have less cash tied up in raw materials or product that isn’t moving. You can balance your costs and profit with item amounts your customers will accept, thus reducing waste and unnecessary expenses.Low inventory: You don’t want your product inventory to sit on a shelf collecting dust. By implementing an MOQ, you can lower the number of finished items in your warehouse. The less time you store your products, the less money you spend on holding costs and the bigger your profit margin.Increase in profits: The crux of MOQ is demand. You’re not guessing how much product or raw material your customers want. You have a clear idea of how much stock you can realistically move. Using your MOQ to find a balance between supply and demand, you can produce in larger quantities, bring your overall costs down, and increase your profits.Move lingering stock: Another benefit of the MOQ module is its ability to move stock. If you’re sitting with 100 phone cases and selling them one by one, it could take months to empty your inventory. By setting an MOQ of 50 or 100, it would only take one or two customers to clear out your lingering stock.Lower shipping costs: If you’re constantly shipping in raw materials or product to create your items, your freight costs will be high. However, when you set your MOQ at an optimum level, you’ll ship more product in bulk and lower your shipping expenses from suppliers.

5 Tips for Making Money by Requiring an MOQ

Okay, let’s get to the good stuff! We’ve gone over the MOQ definition, the benefits, and how to create an MOQ formula for your business.

Now we’re going to discuss how you can start making more money by requiring an MOQ from your customers.

I know it can seem daunting to set one. What if you scare your customers away and no one opts in? If that thought is swimming around in your head, here are my top tips for implementing an MOQ and increasing (not decreasing) your profits.

1. Eliminate Bargain Hunters

MOQ isn’t only about improving your profit margin. It helps you find a small number of customers who are happy to spend more money with you.

No matter what type of business you’re running, it’s often easier to have a small number of high-paying clients than dozens of low-paying clients. Small or once-off customers mean it will take you much longer to reach your desired income goals while taking up more time and energy along the way.

MOQs help you weed out all the bargain hunters who want the lowest possible price and make room in your garden for repeat clients who are happy to spend larger amounts with your business.

Say hello, recurring revenue, and goodbye to an unstable income flow.

Why should you care about generating recurring revenue?

Loyal, repeat customers are worth 10x more than their first purchase.Increase your customer retention rate by 5 percent, and you can increase your profits by 25 percent.

2. Increase Spend on Your Orders

Want to incentivize your MOQs? Encourage your customers to spend a minimum amount by offering a discount.

You can:

Reduce the cost per unit for a higher spend: For example, sell three bottles of shampoo for $60 instead of $30 each if purchased separately. Offer a minimum free shipping minimum threshold: For example, most online retailers will offer free shipping if you spend a minimum amount. It encourages customers to spend more to meet the requirement.

3. Make Pricing Attractive to Boost Inventory Turnover

Your MOQ will only work if the price is right.

You need your price per order to be enough to cover your expenses and make a profit, but it still needs to attract customers. If your minimum order amount is too high, you won’t get any orders, and you’ll sit with inventory for longer, driving up your costs.

After you’ve figured out your MOQ formula, do your market research. See what your competitors are offering and confirm a high enough demand before you start spending money on things you can’t recover, like warehousing.

4. Move Old Stock With Flash Sales

What happens if your stock isn’t moving? Maybe there is a lull in the season, or you’ve tried a new product variation, and not enough people are biting.

One of the best ways to recoup your money and free up your inventory is with flash sales.

An excellent example of how well flash sales can work is Black Friday. Activewear giant GymShark frequently uses this strategy during the biggest sales day of the year and has broken in-house sales records by generating $400,000 in 60-minutes.

A well-executed sale can do more than move excess inventory or help you break even on poor-selling items. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run.

5. Have a Good Inventory Management System in Place

An essential part of any business is automation. It helps you do more with the same number of hours in the day and focus on the actions that move the needle forward.

When using an MOQ strategy, your success relies on having a good inventory management system in place. With a few clicks of your mouse, you can set reorder points for specific items, streamlining your inventory management process.

Other advantages include:

Keeping your customers happy by maintaining healthy stock levels and quick turnaround on orders.Track your inventory turnover ratio to make better use of your resources.Save money by avoiding tying too much money in inventory and not having enough inventory to complete sales orders.

How to Calculate Your MOQ

Calculate Demand

Predict the number of sales you’ll make. To calculate this figure consider the products you’re selling, seasonality, competition, shipping time, and any other factors that may affect your sales figures.

Calculate Your Break-Even Point

Determine the number of products you have to sell to make a profit.

Calculate Your Holding Costs

Figure out how much it costs to store your products before sending them to customers.

Calculate Your MOQ

Figure out how many units you have to sell to turn a profit, how many you predict you’ll sell, and determine your MOQ accordingly.

Conclusion

What’s one of the most off-putting things about starting a business? Capital.

Not all of us have access to a lump sum of money to invest in an idea, and the thought of going into debt for a business that isn’t seeing results yet is terrifying.

With a minimum order quality strategy in place, you can reduce your upfront capital amount, cost per unit, and expenses like storage costs. The MOQ that works for your business is unique, and finding it requires research, planning, and understanding demand in the market.

However, once you have it, an MOQ can help you scale, avoid unnecessary expenses, and run a profitable business.

Capital isn’t the only thing you need to start a successful business; you only need a great digital marketing strategy in place. If you need help with that aspect, reach out to our agency!

Do you think minimum order quantity is a good business strategy? Why or why not?

What Services Do Digital Marketing Agencies Offer?

Posted by on Apr 30, 2021 in SEO Articles | Comments Off on What Services Do Digital Marketing Agencies Offer?

Digital marketing services include activities that help promote a business digitally via the different online marketing channels.

While in the past it was possible to find success by concentrating on one particular channel (for example SEO), this is no longer the case. To succeed in the competitive online space you need to take advantage of all available marketing channels.

To cover the increased demand from clients, the term full-service digital marketing agency was born. A  full-service digital marketing agency offers a wide range of services to their clients, from SEO to paid campaign management and website development.

In this article, you’ll learn the most popular digital marketing services offered by agencies.

If you’re a business owner you can use this list as your guide when outsourcing your digital marketing.

If you’re an agency owner, a freelancer, or a digital marketing consultant you can use the list to get an idea of services you can add to your offering to clients.

If you’re thinking of starting your own digital marketing agency, you can use the list to guide you on what services you can offer to potential clients.

Digital Marketing Services List

These are the most popular services offered by full-service digital marketing agencies.

Search Engine Optimization
Facebook Ads Management
Social Media Marketing Services
Google Ads Management
Content Marketing Services
Link Building Services
Email Marketing Services
Conversion Optimization Services
Website Development Services
Digital Marketing Training Services

1. Search Engine Optimization (SEO)

First on the list is search engine optimization. SEO is the most popular digital agency service and many digital marketing services start with SEO as their core offering.

This is because SEO is the most effective technique to get organic traffic to your website by achieving high rankings in Google and other search engines.

The most popular SEO services offered by agencies are:

On-Page SEO: On-page SEO services include techniques to make your content friendlier to search engines and users. The focus is on everything that is visible to the user like written and visual content.

Technical SEO: Technical SEO services deal with factors that are technical in nature like page speed, canonical URLs, SSL, schemas, and other elements that help search engines understand the content of a website better.

Off-Page SEO: Off-page SEO services or link building services as they are widely known, deal with factors outside the boundaries of a website that can influence the ranking position of a website in the SERPS.

Local SEO: This type of service is most suited to local businesses. It deals with optimizing your website to appear in relevant local search results.

eCommerce SEO: A very prevalent arena nowadays, thanks to the boom in online shopping. It is the process of ensuring that your online shop is properly optimized for keywords with a buying intent.

Keyword Research: Some agencies offer keyword research as a stand-alone service. This is particularly useful for clients that don’t want the full package but need help with finding the right keywords to use in their content.

SEO Audits: Another popular service related to SEO is an SEO Audit. With an SEO Audit, you can evaluate how well a website relates to SEO best practices.

For clients, hiring an agency to perform an SEO audit is a great way to evaluate the quality of their services before signing up for a monthly SEO package.

Resources to Learn More About SEO

Best SEO Certifications – a list of SEO programs to become a certified SEO professional.
Free SEO Courses – the best free SEO courses to start learning SEO.
How to become an SEO Expert – a plan to follow to go from SEO novice to SEO expert.

2. Facebook Ads Management

Another popular service offered by marketing agencies is Facebook Ads Management.

Facebook and Instagram are both essential for a complete digital marketing strategy.

Some typical deliverables of Facebook Ads services include:

Running paid campaigns on both Facebook and Instagram
Curating content and creatives for your ads
Optimizing performance / reducing ads costs
Monthly reporting
Setting up shopping ads using a product feed
Running A/B tests to find out what campaign types, audiences, ad types work best

If you are an aspiring digital marketing freelancer or agency, you too can become an expert in Facebook Ads and offer this as a service to your clients.

Resources to Learn More about Facebook Ads

Best Facebook Ads Courses – a list of the best courses to become an expert in Facebook ads.
How to Make Money with Facebook Ads – a suggested plan to follow to run profitable campaigns on Facebook.

3. Social Media Marketing Services

In the past decade, my interaction with clients has made me realize that for them, digital marketing services imply social media marketing.

Social media channels provide readymade communities and an active audience base which makes targeting and advertising very effective.

Some social media marketing aspects which become an important part of digital agency services are:

Copywriting and graphic design to make prevalent formatted content for different social media channels
Creating a content calendar
Crafting a social media marketing strategy
Creating customer profiles and personas
Social monitoring services to evaluate the current perception of the brand
Implementing influencer marketing and brand collaboration strategies on social media

If you want to start offering social media marketing services, the best way to build the necessary skills is to enroll in a social media marketing course and to practice on your own properties before offering this as a service to clients.
4. Google Ads Management

Google Ads is the platform to use to advertise your business digitally on Google. Digital marketing agencies offering services on Google Ads include:

Setting up campaigns
Experimenting with different ad formats
Monitoring and optimizing campaign performance
Reporting on campaign progress
Setting up retargeting and shopping campaigns
Creating audiences and customer profiles

Google Ads offers different types of advertising like display, search, discovery, shopping, video, and apps. Agency professionals also provide guidance on what type of ads work for your business.

If you’re planning to offer Google Ads management services to clients, you should definitely consider becoming a Google Ads Partner.

Google Ads partners are companies (or individuals) that satisfy the requirements of the Google Partner program.

By becoming a partner you gain access to exclusive resources and support from Google Ads representatives.

It’s also a great way to show potential clients that you have the in-house experience and expertise required to work with Google Ads.

5. Content Marketing Services

In an age where people are constantly consuming content in some form or the other, content marketing is an essential marketing strategy.

The right content helps drive people to your website or app, leading to an increase in traffic and consequently, other relevant metrics.

The key areas that content marketing services cover are:

Content strategy: Creating a content marketing plan to satisfy the content needs of a business
Content writing: Elements like blogs, articles, stories, e-books, and white papers
Content distribution: Targeting relevant platforms to promote your content
Mastery of SEO-based content and Keyword Research skills
Campaign development for websites and social media channels

Resources to Learn More About Content Marketing

Content Marketing Courses – a list of the best training courses to follow to learn content marketing fast.
How to Become a Content Marketing Specialist – a clear path to follow to become a content marketing professional.

6. Link Building Services

Link building refers to the process of getting backlinks from other websites.

This service is usually provided by an SEO professional or a digital marketing agency where they engage in link-building activities for your website.

The digital marketing services list includes the following link building strategies:

Guest posting: Publishing content on other related websites with a link back to your website.
Outreach: It involves reaching out to other potential websites and secure a link to your website.
Unlinked mentions: Contacting websites that mention your brand but haven’t linked it yet.
Broken link building: Finding broken links and contacting the webmasters with alternative options.
Relationship building: Finding relevant websites to build a link-building relationship.

Link building is one of the most powerful but costly services offered by agencies. Care should be taken not to assign this task to anyone but only to experienced marketers since the wrong actions can generate the opposite results.
7. Email Marketing Services

Email marketing is a great way to generate leads, get orders, receive feedback and connect with your community via emails. If designed properly and executed professionally, email marketing can produce great returns for your business.

Digital agency services cover the whole gambit of email marketing right from drafting to sending. Some of the key areas which need to be focussed on for email marketing include:

Creating and growing an email list
Implementing email marketing automation and flows
Writing engaging emails and community building
Tracking email performances and reporting
Working on cost-effective strategies for bigger email lists

Resources to Learn More About Email Marketing

How to Become an Email Marketing Manager – a detailed guide explaining the roles and responsibilities of email marketing managers.
Email Marketing Courses – a list of online courses to learn email marketing from reliable sources.

8. Conversion Optimization Services

A data-driven digital marketing agency usually has a team of conversion optimizers whose job is to analyze your website and find ways to increase conversions without necessarily increasing your traffic.

Some of the conversion optimization services include:

Conduct extensive and in-depth website analysis
Gather feedback from visitors via polls, questionnaires, or interviews
Identify sales funnel leaks based on feedback and analysis
Implement changes to website and landing pages to improve their effectiveness
Conduct A/B tests by experimenting with CTAs, content, and landing pages

In all my years as a digital marketer, Conversion Optimization services are one of the most challenging but also beneficial.

An experienced data-led agency or a CRO professional can surely help you achieve your conversion results.

9. Website Development Services

Any business today, offline or online, requires a digital presence. The website of your business becomes the first touch-point for any consumer. Visitors judge a company by its website layouts, content, design, performance, and organic ranking.

Thus, it becomes very important that your website is developed professionally and aesthetically to get the maximum traffic.

The process of building a website, front-end, and back-end, encompasses the website development services. It is both a technical as well as consumer-centric job to develop a website that fulfills your business objectives.

The major areas where website developers from marketing agencies can help you are:

Suggest the right CMS to build your website
Plan and design the website wireframe in conjunction with your vision
Develop sitemap, page layouts, landing pages designs
Code your website as per the agreed plan and designs
Conduct tests and reviews before launch to iron out any defects
Continuously monitor and update the website as per changes and trends

10. Digital Marketing Training Services

Some agencies (including us), have a digital marketing academy offering digital marketing training for clients.

This is particularly useful for clients because it helps them become aware of all aspects of digital marketing and what it can offer to their business.

For academies, this is an additional source of income through the sale of online courses.

Resources to Learn More

Best Digital Marketing Courses – a list of the most popular courses offered by renowned digital marketing academies.
Digital Marketing Certifications – a list of certifications you can pursue in digital marketing.

Key Learnings

Digital marketing agencies offer a wide range of services to clients. The most popular are:

SEO Services
PPC Management Services
Social Media Marketing Services
Content Marketing Services
Online Marketing Training Services

The post What Services Do Digital Marketing Agencies Offer? appeared first on reliablesoft.net.