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Top 10 Best Fort Lauderdale SEO Companies for 2021

Posted by on Sep 1, 2021 in SEO Articles | Comments Off on Top 10 Best Fort Lauderdale SEO Companies for 2021

Are you looking for the best Fort Lauderdale SEO companies? If you’re looking to boost …

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The post Top 10 Best Fort Lauderdale SEO Companies for 2021 first appeared on Gotch SEO.

Boost Organic SEO Traffic With Competitive Keyword Analysis

Posted by on Aug 31, 2021 in SEO Articles | Comments Off on Boost Organic SEO Traffic With Competitive Keyword Analysis

Boost Organic SEO Traffic With Competitive Keyword Analysis

What is Keyword Gap Analysis?

Keyword Gap Analysis or aka Competitive Keyword Analysis is the process of discovering the keywords (gap) that drives organic traffic to your competitors’ site, but not to yours. In other words, this procedure will help you discover the opportunities you might be missing out on. 

Organic vs Paid Traffic 

Organic traffic refers to the visitors that visited your site or page from an unpaid search result or from your content reaching them, hence the term “organic”. Whereas for paid traffic, visitors visit your site from paid search ads. 

Organic traffic is known to be the most valuable source of traffic because if your content is ranked in the top five SERP by Google, this means that your content is high quality. In addition, organic search leads have a 14.6% close rate on average. 

A study by Chitika demonstrated the importance of landing on the first page of Google searches. 

The chart shows that the results in the first page of Google receive 92% of all the search traffic while the traffic drops by 95% on the second page. 

While ranking in the top 10 searches on Google is rewarding, the downside to organic searches is that it takes time to get indexed and to start generating traffic from this source. As Jean-Jacques Rousseau once said, “Patience is bitter, but its fruit is sweet”.

Rather than having to wait patiently for your SEO to grow, you can alternatively pay for the chance to be seen on the first page of Google immediately. Google’s Adwords program is the most used pay-per-click (PPC) advertising program available today.

However, the amount of unique accounts or visitors your site gets to reach really depends on how much you are willing to spend on the ads. Logically, the more you spend, the more traffic you will get. 

In spite of that, your leads will stop coming in as soon as you turn off the ads. Not to mention that though the traffic going in is large, they might not be the right target or niche for your site. 

You need to keep in mind that paid search uses a charging model based on cost per click, not per lead. 

Source: Tuff

It is no brainer that organic traffic has much better advantages than paid searches- long-term ROI, brand sustainability, and most importantly, cost-effective. So, how do we boost it? 

Pro tip: Read up our comprehensive strategies to Keyword Gap Analysis.

First: Research Your Topic

What are you trying to sell? Products or services? In order to rank high on the search page, you need SEO keyword tools to know what keywords are related to the products or services that you are selling. 

More importantly, you have to know what your audience is typing into the search engines. The smartest way to do this is by using a good and reliable keyword research tool like BiQ’s Keyword Intelligence tool.

With this tool, you can choose the right keyword to target based on the metrics available, such as keyword volume, trends, keyword competition, related keywords, and more. 

Find a topic you would want to inspect and its relevant keyword. For example, if you want to focus on digital marketing, the relevant keyword that you can research could be social media marketing. 

If you are unsure which keyword to use, you can sort the keywords based on their value. The higher valued keyword means it can potentially bring more traffic to your website at a lower competition. 

What makes BiQ’s Keyword Intelligence stand out from the rest of the keyword research tools on the market is the keyword analyzer feature. It helps you see why someone might be searching for the keyword in the search engine. With this data, you will be able to plan your content in such a way that meets your users’ needs. 

Second: Use Keyword Research/ Keyword Audit to Identify Opportunities

How do one identify a keyword opportunity? To start off, you can identify “low-hanging fruit”. These are keywords that have a high search volume and low competition that your site isn’t ranking for. 

You can do this with BiQ’s Keyword Intelligence tool where you can untap local keyword opportunities. 

First, enter your target keyword. Then,  choose your preferred locations and languages. 

The fantastic keyword tool will show you the list of relevant keywords the local people are using. 

Your target keyword’s search volume could be 1,000 in your preferred location and possibly less than 100 in another. That’s simply because of the different demands in different places. 

So choose the keyword that has high volume but lower competition. I know it can be quite challenging to decide which keyword to use. That’s where you can sort the keyword value in Keyword Intelligence. 

A high-value keyword means it will bring more traffic to your website at a lower competition. 

Alternatively, you can do a keyword audit as it remains as one of the most important and effective practices to building a strong SEO strategy. Many variables must be considered in keyword auditing, including the precise search phrases your audience uses and the type of content they seek. As a result, the keyword audit process provides insight into your target audience’s ideas, desires, and anxieties, making it a very powerful marketing tool.

Though this tactic is effective, the drawback is that it involves a lot of data about keywords which is very difficult to keep track of. Thankfully, there are some keyword audit tools available like Moz or Google Keyword Planner. 

You can learn how to do a comprehensive keyword audit on your site here.

Third: Research Your Competitors

To start off, you must choose your competitor wisely. Focus on the top-performing competitors that rank high on the SERPs for your target keywords. 

To carry out competitive research, you can start by typing your target keyword into Google and listing them out.

The domain authority of some of these competitors will be significantly higher. Consider filtering out those with authority that is similar to yours. It is better to look at competitors that are performing slightly better than you as it is easier to catch up to them. 

It is not a smart choice to be aiming for keywords that you have no chance to rank for at all. 

Alternatively, you can “stalk” their performance through reviews or customer feedback. Through this tactic, you can figure out what they are doing right and wrong. Usually what works for your competitors has a higher chance to work for you too. 

Fourth: Use Keyword Gap Analysis To Compare And Research Your Competitors

Why should you do a competitive keyword analysis?

If your competitors are targeting relevant keywords and getting traffic from them, then they’re likely highly relevant to your business, too. 

Now that you have a list of your competitors, it is time for comparison. 

Compare among each of your high-ranking competitors and list out what keywords that they have in common. Now, compare yourself with these competitors. You want to discover these keywords, keywords patterns, or keyphrases that you were missing on.

Identify and collect all the semantic keywords used:

Keywords you rank for, but they don’tKnow which keywords that you have an advantage over your competitors.Use it to keep track of your website’s traffic (drop or increase).Know which relevant keywords you should be targeting instead.

Keywords they rank for, but you don’tIdentify the high volume, valuable keywords that your competitors are ranking on the SERP, steal them, and employ them in your content.Understand the strategy or keywords your competitors have that leads them to high traffic.Analyze valuable keywords your competitors use for your content ideas/strategy as well as re-optimizing existing content.

Ensure to audit them in detail based on your current targeting objectives to figure out what keywords would work well for your marketing campaign.

Find out the difference between Content Gap Analysis & Keyword Gap Analysis in our recent blog.

To make this process easier, you can also use BiQ’s Rank Intelligence to quickly identify the golden keywords that your competitors are ranking for.

First, enter your website URL into Rank Intelligence. Then, select the country where the audience is based. 

You will get to see all the keywords your website is ranking for together with the important insights such as search volume, cost-per-click, and competition, and so on. 

These insights let you know what are the search terms that searchers are searching for to reach your website. 

Ultimately, you have to remember the goal of this process- to uncover hidden and valuable keywords used and not used by your competitors. 

Fifth: Craft And Publish Your Content

Source: Neil Patel

Finally, you are now ready to create your content with all the golden keywords you have found through the keyword gap analysis process.

To boost organic traffic for existing articles or blogs, you can now reoptimize and replace your old keywords with high-valued and high-ranking keywords. 

On the other hand, you can also leverage long-tailed keywords as short-tailed keywords are more challenging if you’re just starting out. These long-tail keywords provide more insight into what the search is about, and can drive more qualified traffic to your site. 

Pro Tip: Impressive copywriting techniques can also increase traffic. 

Last but not least, ensure that your article is formatted and is readable as it will affect your SEO. When the content on your website is clear to your target audience, people will learn about your service or product, and search engines will favour the site and rank it higher as a result.

Here are some tips on how to increase readability for your audiences and the search engine:

Include relevant images to break up lengthy texts or paragraphsUse headings effectivelyUse bullets and lists like this one to provide information effectivelyKeep your content concise and interesting

Here’s our little secret to Digital Marketing success.

Final Thoughts

Repeating the keyword competitive analysis method from time to time is a good idea. It’s a great method to identify things you might have overlooked.

To recap, here are the five steps of keyword gap analysis you need to conduct to boost your organic traffic:

Step 1: Research your topic of interest to find the relevant and high-value keywords

Step 2: Identify keyword opportunities with keyword audit

Step 3: Identify and research your competitors to see where they rank and what works for them

Step 4: Identify high-ranking keywords that your competitor is ranking for through competitive keyword analysis 

Step 5: Reoptimize your old content with the new keywords or draft and format your post and publish them

We are not saying that with these steps you will get tremendous traffic in 24 hours’ time, but with reasonable time, your content will certainly grow if you have put this keyword gap analysis to good use. 

Try them out in RankingGap, and don’t forget about us when you get famous!

What is crawlability?

Posted by on Aug 29, 2021 in SEO Articles | Comments Off on What is crawlability?

What is crawlability?

Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must. In this post, we’ll explain one of the most important concepts of technical SEO: crawlability.

What is the crawler again?

A search engine like Google consists of a crawler, an index, and an algorithm. The crawler follows the links. When Google’s crawler — also known as Googlebot — finds your website, it’ll render it, read it and save the content in the index.

A crawler follows the links on the web. A crawler is also called a robot, a bot, or a spider. It goes around the internet 24/7. Once it comes to a website, it saves the HTML version in a gigantic database called the index. This index is updated every time the crawler comes around your website and finds a new or revised version of it. Depending on how important Google deems your site and the number of changes you make on your website, the crawler comes around more or less often.

Read more: SEO basics: what does Google do »

And what is crawlability?

Crawlability has to do with the possibilities Google has to crawl your website. You can block crawlers on your site. There are a few ways to block a crawler from your website. If your website or a page on your website is blocked, you’re saying to Google’s crawler: “do not come here.” Your site or the respective page won’t turn up in the search results in most of these cases.

There are a few things that could prevent Google from crawling (or indexing) your website:

If your robots.txt file blocks the crawler, Google will not come to your website or specific web page.Before crawling your website, the crawler will take a look at the HTTP header of your page. This HTTP header contains a status code. If this status code says that a page doesn’t exist, Google won’t crawl your website. In the module about HTTP headers of our Technical SEO training we’ll tell you all about that.If the robots meta tag on a specific page blocks the search engine from indexing that page, Google will crawl that page, but won’t add it to its index.

This flow chart might help you understand the process bots follow when attempting to index a page:

Want to learn all about crawlability?

Although crawlability is just the basics of technical SEO (it has to do with all the things that enable Google to index your site), it’s already pretty advanced stuff for most people. Nevertheless, if you’re blocking – perhaps even without knowing! – crawlers from your site, you’ll never rank high in Google. So, if you’re serious about SEO, this should matter to you.

If you really want to understand all the technical aspects of crawlability, you should check out our Technical SEO training. This SEO course will teach you how to detect technical SEO issues and solve them (with our Yoast SEO plugin). Yoast SEO Academy is included at no extra cost in your Premium subscription

Keep reading: What is technical SEO: 8 aspects everyone should know »

The post What is crawlability? appeared first on Yoast.

Ask the expert: Demystifying AI and Machine Learning in search

Posted by on Aug 26, 2021 in SEO Articles | Comments Off on Ask the expert: Demystifying AI and Machine Learning in search

Ask the expert: Demystifying AI and Machine Learning in search

The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for you. This is also the first of a four-part article series to cover many of the more interesting aspects of the AI landscape.

The other three articles in this series will be:

Introduction to Natural Language ProcessingGPT-3: What It Is and How to Leverage ItCurrent Google AI Algorithms: Rankbrain, BERT, MUM, and SMITH

Basic background on AI

There are so many different terms that it can be hard to sort out what they all mean. So let’s start with some definitions:

Artificial Intelligence – This refers to intelligence possessed/demonstrated by machines, as opposed to natural intelligence, which is what we see in humans and other animals.Artificial General Intelligence (AGI) – This is a level of intelligence where machines are able to address any task that a human can. It does not exist yet, but many are striving to create it.Machine Learning – This is a subset of AI that uses data and iterative testing to learn how to perform specific tasks.Deep Learning – This is a subset of machine learning that leverages highly complex neural networks to solve more complex machine learning problems.Natural Language Processing (NLP) – This is the field of AI-focused specifically on processing and understanding language.Neural Networks – This is one of the more popular types of machine learning algorithms which attempts to model the way that neurons interact in the brain.

These are all closely related and it’s helpful to see how they all fit together:

In summary, Artificial intelligence encompasses all of these concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

Sample illustration of how a neural network works

There are many different types of machine learning algorithms. The most well-known of these are neural network algorithms and to provide you with a little context that’s what I’ll cover next.

Consider the problem of determining the salary for an employee. For example, what do we pay someone with 10 years of experience? To answer that question we can collect some data on what others are being paid and their years of experience, and that might look like this:

With data like this we can easily calculate what this particular employee should get paid by creating a line graph:

For this particular person, it suggests a salary of a little over $90,000 per year. However, we can all quickly recognize that this is not really a sufficient view as we also need to consider the nature of the job and the performance level of the employee. Introducing those two variables will lead us to a data chart more like this one:

It’s a much tougher problem to solve but one that machine learning can do relatively easily. Yet, we’re not really done with adding complexity to the factors that impact salaries, as where you are located also has a large impact.  For example, San Francisco Bay Area jobs in technology pay significantly more than the same jobs in many other parts of the country, in large part due to the large differences in the cost of living.

Vector isolated illustration of simplified administrative map of USA (United States of America). Borders and names of the states (regions). Grey silhouettes. White outline.

The basic approach that neural networks would use is to guess at the correct equation using the variables (job, years experience, performance level) and calculating the potential salary using that equation and seeing how well it matches our real-world data. This process is how neural networks are tuned and it is referred to as “gradient descent”. The simple English way to explain it would be to call it “successive approximation.”

The original salary data is what a neural network would use as “training data” so that it can know when it has built an algorithm that matches up with real-world experience. Let’s walk through a simple example starting with our original data set with just the years of experience and the salary data.

To keep our example simpler, let’s assume that the neural network that we’ll use for this understands that 0 years of experience equates to $45,000 in salary and that the basic form of the equation should be: Salary = Years of Service * X + $45,000.  We need to work out the value of X to come up with the right equation to use.  As a first step, the neural network might guess that the value of X is $1,500. In practice, these algorithms make these initial guesses randomly, but this will do for now. Here is what we get when we try a value of $1500:

As we can see from the resulting data, the calculated values are too low. Neural networks are designed to compare the calculated values with the real values and provide that as feedback which can then be used to try a second guess at what the correct answer is.  For our illustration, let’s have $3,000 be our next guess as the correct value for X. Here is what we get this time:

As we can see our results have improved, which is good! However, we still need to guess again because we’re not close enough to the right values. So, let’s try a guess of $6000 this time:

Interestingly, we now see that our margin of error has increased slightly, but we’re now too high! Perhaps we need to adjust our equations back down a bit. Let’s try $4500:

Now we see we’re quite close! We can keep trying additional values to see how much more we can improve the results. This brings into play another key value in machine learning which is how precise we want our algorithm to be and when do we stop iterating. But for purposes of our example here we’re close enough and hopefully you have an idea of how all this works.

Our example machine learning exercise had an extremely simple algorithm to build as we only needed to derive an equation in this form: Salary = Years of Service * X + $45,000 (aka y = mx + b). However, if we were trying to calculate a true salary algorithm that takes into all the factors that impact user salaries we would need:

a much larger data set to use as our training datato build a much more complex algorithm

You can see how machine learning models can rapidly become highly complex. Imagine the complexities when we’re dealing with something on the scale of natural language processing!

Other types of basic machine learning algorithms

The machine learning example shared above is an example of what we call “supervised machine learning.” We call it supervised because we provided a training data set that contained target output values and the algorithm was able to use that to produce an equation that would generate the same (or close to the same) output results. There is also a class of machine learning algorithms that perform “unsupervised machine learning.”

With this class of algorithms, we still provide an input data set but don’t provide examples of the output data. The machine learning algorithms need to review the data and find meaning within the data on their own. This may sound scarily like human intelligence, but no, we’re not quite there yet. Let’s illustrate with two examples of this type of machine learning in the world.

One example of unsupervised machine learning is Google News. Google has the systems to discover articles getting the most traffic from hot new search queries that appear to be driven by new events. But how does it know that all the articles are on the same topic? While it can do traditional relevance matching the way they do in regular search in Google News this is done by algorithms that help them determine similarity between pieces of content.

As shown in the example image above, Google has successfully grouped numerous articles on the passage of the infrastructure bill on August 10th, 2021. As you might expect, each article that is focused on describing the event and the bill itself likely have substantial similarities in content. Recognizing these similarities and identifying articles is also an example of unsupervised machine learning in action.

Another interesting class of machine learning is what we call “recommender systems.”  We see this in the real world on e-commerce sites like Amazon, or on movie sites like Netflix. On Amazon, we may see “Frequently Bought Together” underneath a listing on a product page.  On other sites, this might be labeled something like “People who bought this also bought this.”

Movie sites like Netflix use similar systems to make movie recommendations to you. These might be based on specified preferences, movies you’ve rated, or your movie selection history. One popular approach to this is to compare the movies you’ve watched and rated highly with movies that have been watched and rated similarly by other users.

For example, if you’ve rated 4 action movies quite highly, and a different user (who we’ll call John) also rates action movies highly, the system might recommend to you other movies that John has watched but that you haven’t. This general approach is what is called “collaborative filtering” and is one of several approaches to building a recommender system.

Note: Thanks to Chris Penn for reviewing this article and providing guidance.

The post Ask the expert: Demystifying AI and Machine Learning in search appeared first on Search Engine Land.

The 10 Best WordPress Courses For Beginners (Free & Paid)

Posted by on Aug 25, 2021 in SEO Articles | Comments Off on The 10 Best WordPress Courses For Beginners (Free & Paid)

The 10 Best WordPress Courses For Beginners (Free & Paid)

WordPress is an open-source content management system that powers more websites than any other platform.

What makes WordPress so popular is its flexibility and endless customization options.

If you know how to use WordPress, you can build any kind of website you can think of.

That said, this limitless flexibility can make it challenging to learn your way around the platform.

Without a thoughtfully crafted learning resource, you can find yourself getting lost in everything the platform has to offer.

This is why many people take a course to learn WordPress.

WordPress courses provide a single resource for learning how to use WordPress.

With a good course, you can quickly learn how to build and maintain a WordPress website of your own.

In this guide, I will break down the 10 best WordPress courses you can use to master WordPress, even if you are a beginner.

Top 10 Online WordPress Courses

The Complete WordPress Website Business Course
Create a Website Using WordPress Course
WordPress For Beginners Training
WordPress 101 For Beginners
WordPress A to Z Series
Building a Small Business Website with WordPress
WordPress Essentials
Build A Professional Website With WordPress
WordPress Training Course
WordPress Academy: Learn WordPress step by step

1. The Complete WordPress Website Business Course
Udemy Online Courses

The first course on our list for the best WordPress course is the Complete WordPress Website Business Course.

The course is offered through the popular online learning platform Udemy. It is made to provide everything beginners need to master WordPress without having to learn any programming.

The course spans 115 lectures divided into the following chapters:

Prepare Hosting, Servers, and Install WordPress
Build a Brochure Style Site
Build a Blog Style Homepage
Migrating WordPress for Staging and Development
Premium Themes, Frameworks, and Child Themes
Premium Plugins and Choosing Plugins
Build a Specialized Homepage Site, Corporate Style
Build a Scrolling Homepage Site
Custom Post Types with the Author Pro Plugin
Email Systems: Transactional, Marketing, and Send/Receive at domains
Build an Ecommerce Site
Managing Updates, Security, and Speed
Proposals, Maintenance Plans, and Client Billing

By looking at the lesson breakdown, we can see that the course not only covers the basics of how to use WordPress but also how to work on different types of projects.

The course material is presented through a mix of videos and articles. In total, there are 22 hours of video content.

The videos are available on-demand allowing you to learn at your own pace.

Students also get access to a WordPress sandbox account to build websites in unison with the video lessons.

When you finish the course, you receive a certificate of completion. You can use the certificate to validate your WordPress skills to clients or employers.

The course is a paid course so you need to make a one-time payment if you want to use it to teach yourself WordPress.

The base price for the course is $129.99. Note, that if you are new to Udemy, you can likely receive an intro discount off the total price.

Once you buy the course, you will have lifetime access to all the lessons. The course is updated over time to reflect any changes to WordPress.

Why enroll in this course?

This course provides everything needed to go from beginner to master of WordPress. It is taught by experienced WordPress professionals that know how to use the platform in real-world scenarios.

By the end of the lessons, you will be prepared to build various types of websites whether for your own business or for clients.

Plus, you’ll earn a certificate that can prove valuable in showcasing your WordPress skills to others.

Vendor: Udemy
Cost: $129.99
Duration: Self-paced learning (22 total hours of video)
Level: Beginner to intermediate

Learn More About This Course

2. Create a Website Using WordPress Course
Coursera Online Courses

The next course on our list is Create a Website Using WordPress offered through the Coursera eLearning platform.

The course is structured as a two-hour guided project where the material is presented in a split-screen format.

One side of the screen contains the work area where you work within WordPress. The other side of the screen has a video with the instructor walking you through the steps for the project.

In total, there are two hours of video content.

By the end of the course you will know how to:

Launch a website with WordPress
Install themes and plugins
Navigate the WordPress dashboard
Add widget functionality
Edit colors and typography

You can complete the course on your own schedule and the content is free for everyone. You simply need to sign up for a Coursera account with your email address to gain access to the material.

Why enroll in this course?

The course provides a hands-on learning experience where you actually get access to a WordPress panel to apply the concepts taught by the instructor.

The lessons are concise, allowing you to complete the entire course in a short amount of time.

If you take this course, you can quickly learn the fundamentals of how to build a WordPress site.

Vendor: Coursera
Cost: Free
Duration: Self-paced (2 hours of total material)
Level: Beginner

Learn More About This Course

3. WordPress For Beginners Training
Yoast Academy

Yoast, the creator of the widely popular WordPress plugin, Yoast SEO, offers free training for beginners to learn WordPress.

The course instructs students on the basics of how to set up and maintain their own WordPress site.

It also goes into deep detail about everything there is to know about WordPress SEO (search engine optimization).

This includes all of WordPress’ native SEO features as well as how you can use the Yoast plugin to improve your site’s performance.

The course is self-paced and you can review the material as often as needed. The content consists of:

Three hours of video
23 quizzes to help you retain what you learn
Downloadable PDF resources to use when building your own site
Cheatsheet with WordPress vocabulary

When you complete the course, you will receive a certificate along with a Yoast Academy badge that you can add to your website.

Why enroll in this course?

This course is an effective tool for beginners looking to learn about WordPress. The material is easy to follow and there are plenty of resources included that you can use when building your own site.

Plus, the course has the added benefit of a deep focus on SEO.

If you want to become a WordPress expert, you must know how to optimize your website for SEO.

As the creator of the most popular WordPress SEO plugin in the world, Yoast knows the ins and outs of optimizing a WordPress site for search engines.

By the end of the course, you will have a solid foundation for getting your site to rank well.

Vendor: Yoast
Cost: Free
Duration: Self-paced learning
Level: Beginner

Learn More About This Course

4. WordPress 101 For Beginners
WP101 WordPress Courses

The WordPress 101 for Beginners course is taught by the WordPress education platform WP101.

The course is designed to give beginners a single resource to learn how to get a WordPress site up and running.

Some of the topics covered in the course include:

Creating posts
Customizing menus
Using the Gutenberg Editor
Adding widgets to your site
Managing comments
Configuring WordPress settings

The course is taught through videos and written lessons. In total, there are 35 videos spanning five modules.

The first two modules provide an introduction to WordPress and how to get started when using the platform. You can access these first eight videos free of charge.

To access the full range of course material, you need to sign up for a membership. The payment options are as follows:

$19 per month
$49 per year
$89 one time payment for lifetime access

WP101 offers additional courses beyond the WordPress 101 course. This includes detailed training on how to use popular WordPress tools like WooCommerce, Yoast, Ninja Forms, and WP Rocket.

If you sign up for a paid plan, you will also gain access to these courses.

Why enroll in this course?

WordPress 101 is highly recommended by top WordPress professionals. The training videos are used by companies like GoDaddy and Namecheap to train their employees on how to use WordPress.

If you enroll in this course, you’ll have the ability to learn the same way as many other successful WordPress experts.

Vendor: WP101
Cost: $19 per month, $49 per year, or an $89 one-time fee
Duration: Self-paced learning (140 minutes estimated time to completion)
Level: Beginner

Learn More About This Course

5. WordPress A to Z Series
Joy of WP WordPress Courses

WordPress A to Z is a comprehensive WordPress online course for beginners seeking to learn how to build and manage websites.

There are over 50 video lessons spread over the following six modules:

Getting started
Links
Themes
Blogging
Plugins
Web Host

Some of the topics covered in the lessons include:

How to use the WordPress editor
Choosing the best theme for your site
Adding sidebar widgets
The best plugins to improve your site
How to navigate the typical web hosting services

All the videos are available for free. You can access some of the content directly, for other videos you need to sign up for the Joy of WP email newsletter.

Once you do, you can review the entire course as often as you like.

Why enroll in this course?

This course provides a free resource to learn WordPress quickly.

Each video lesson provides detailed step-by-step instructions on how different aspects of the WordPress platform work.

By the end, you’ll know how to build and maintain a website using WordPress and its popular plugins.

Vendor: Joy of WP
Cost: Free
Duration: Self-paced learning (4 hours of video)
Level: Beginner

Learn More About This Course

6. Building a Small Business Website with WordPress
LinkedIn Learning Courses

Building a Small Business Website with WordPress is a course made for new WordPress users looking to build an online presence for their business.

It is available through the LinkedIn Learning online educational platform.

The course material is presented through a series of videos that you can access on-demand.

In the lessons, the instructor shows you how to approach building a new WordPress site from the ground up. Some of the topics covered in the course include:

Identifying site requirements
Customizing site colors and typography
Finding the right plugins for your site
Adding social sharing buttons and contact forms
Testing your site
Securing your site

There is also a demo project for you to walk through the concepts

Once you finish the course you are rewarded with a certificate of completion. You can add this certificate to your LinkedIn profile or print the PDF to showcase your skills to others.

This course is a paid course with a one-time $39.99 fee. Buying the course gives you lifetime access to the content.

Why enroll in this course?

This course provides a quick and effective way to learn how to use WordPress for your business.

By the end, you’ll have the complete process to follow for getting your site off of the ground.

Plus, completing the course provides you a certification that you can use to validate yourself as a WordPress expert

Vendor: LinkedIn Learning
Cost: $39.99
Duration: Self-paced learning
Level: Beginner

Learn More About This Course

7. WordPress Essentials
WP Apprentice Courses

WordPress Essentials is a beginner WordPress Course made to help students learn how to create a website without any coding knowledge.

Below are some of the lessons included in the course:

Finding the best WordPress hosting
Managing and editing posts
Adding audio and video to posts
Changing fonts in WordPress
Fighting comment spam
Using WordPress permalinks

The course also includes bonus webinars on how to customize your site with CSS and optimize for security.

To take the course, you must sign up for a WP Apprentice All Access Membership. Plans start at $15 per month. You also have the option to pay $40 for a three-month membership.

In addition to the WordPress Essentials course, signing up for a membership account gives you access to other courses including SEO fundamentals, WooCommerce Essentials, Business Website Blueprint, and others.

Why enroll in this course?

This course covers all the essentials that WordPress beginners need to learn.

If you enroll, you’ll quickly gain the ability to build and maintain high-quality WordPress websites.

Vendor: WP Apprentice
Cost: $15 per month
Duration: Self-paced learning
Level: Beginner

Learn More About This Course

8. Build A Professional Website With WordPress
Fiverr Learn Courses

Build a Professional Website with WordPress is an online training course that teaches business owners, bloggers, and web designers the fundamentals of using WordPress.

The course is available through the learn From Fiverr online educational platform.

There are six chapters of content consisting of 18 on-demand videos. At the end of each chapter, there are practice quizzes to help you retain the material.

Some of the things you’ll learn in the course are:

How to choose the best theme for your WordPress site
How to align your site with your brand identity
Creating content that drives steady traffic
WordPress SEO best practices
Creating a wireframe for your website design

Along with teaching you how to build successful WordPress sites, the course also explains the difference between WordPress.com and WordPress.org and how to know which is right for your website needs.

The key difference between the two is who handles hosting your website. With WordPress.com, your website is hosted by WordPress while with WordPress.org you handle hosting for your own website.

When you finish the course a verification badge will appear on your Fiverr account. This can help you land freelance clients on the platform as they will be more confident in your WordPress skills.

The course is paid, requiring a one-time $32 fee. Upon payment, you will receive unlimited access to the course material to review wherever and whenever you like.

Why enroll in this course?

Build A Professional Website With WordPress.Com is a great tool for anyone looking to learn how to plan and launch a successful WordPress site.

The instructor not only covers how to get the site up and running but also how to ensure your web design aligns with your business objectives.

Another benefit is the verification badge added to your Fiverr account. If you work as a freelancer this can be helpful in getting more people to buy your services.

Vendor: Fiverr Learn
Cost: $32
Duration: Self-paced learning
Level: Beginner

Learn More About This Course

9. WordPress Training Course
Hubspot Academy Courses

The WordPress Training Course from HubSpot Academy is designed to teach you the basics needed to start building a WordPress site for your business.

There are three lessons with 17 videos, totaling over one hour of content. There are also three quizzes to help retain what you’ve learned.

The first two lessons cover the basics of how WordPress works. You’ll learn

How to get a domain name
How to set up WordPress hosting
How to set up an SSL certificate
How to customize your WordPress theme

The final lesson shows you how to use the Elementor plugin and Hubspot’s tools to create an attractive WordPress site from scratch.

The course is free for all students. To access the lessons you only need to create a free HubSpot account.

HubSpot Academy has plenty of other insightful courses I recommend checking out if you want to learn more about web design, digital marketing, or online business.

Why enroll in this course?

Hubspot is a globally recognized leader in the software industry. While the course may not provide a certificate upon completion, it can be beneficial to learn from a course provider with deep WordPress experience.

Additionally, the course is free and you can get access to plenty of other useful resources by creating a HubSpot Academy account.

Vendor: HubSpot Academy
Cost: Free
Duration: Self-paced learning
Level: Beginner

Learn More About This Course

10. WordPress Academy: Learn WordPress step by step
Skillshare Online Courses

WordPress Academy is available through the online learning platform Skillshare

The course is divided into 84 lessons totaling over eight hours of video. Some of the topics covered in the course lessons include:

Where to find WordPress themes
Backing up your WordPress site
How to improve SEO
How PHP works
How WordPress Multisite works

Throughout the course, there are multiple projects where you build different types of websites including a landing page, a blog website, and an eCommerce store.

The course branches into more advanced WordPress concepts by going into detail on how WordPress themes are created.

To access the course, you will need to have a Skillshare membership. The membership cost is $32 per month or $168 when paid annually.

If you are new to Skillshare, you can get a 7-day free trial when first signing up for an account.

Why enroll in this course?

This course provides a thorough resource to learn WordPress.

By working through the class projects, you’ll learn how to build and optimize numerous types of websites from scratch.

You’ll also learn more advanced concepts, helping you to become a WordPress expert.

Vendor: SkillShare
Cost: $32 per month
Duration: Self-paced learning
Level: Beginner to Intermediate

Learn More About This Course

Tips on How to Choose a Good WordPress Course?

Now that we’ve gone through our list of the best WordPress courses, you can see that there are many quality options to choose from.

What course ends up being the most effective for helping you become a WordPress expert will depend on your learning style and how you plan to use WordPress.

Here are some of the key things to look for when selecting a WordPress Course

Sample projects – Learning the concepts of how WordPress is helpful but walking through the actual process of building a site will help you master the platform much faster.

Downloadable resources – When you go to build your own site it can be helpful to have a resource you can use to quickly review and apply what you’ve learned.

Experienced instructor – When choosing a good WordPress course, you should look for an instructor with extensive WordPress experience.

Certifications – Courses that award certifications can help you further your career if you are a web designer or other professional that works in WordPress.

Fortunately, many of the courses on our list do not take too long to complete. You can always enroll in multiple courses to get a more well-rounded understanding of how to use WordPress.

The post The 10 Best WordPress Courses For Beginners (Free & Paid) appeared first on reliablesoft.net.

Influencers in today’s SEO

Posted by on Aug 24, 2021 in SEO Articles | Comments Off on Influencers in today’s SEO

Influencers in today’s SEO

30-second summary:

With search getting more sophisticated there will be a strong relation between user signals and influencers
Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility
Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website rankings in modern SEO

One new to SEO might assume that the only role influencers play when it comes to ranking is in the form of bloggers providing reviews and links via guest blogging. However, if we were to segment search into simplistic buckets of links, content, and the cumulative user signals associated with how a visitor interacts with links and content, the future role of influencers is going to skew far more towards the user signals bucket.

Historically, influencers have been viewed as a paid social channel add-on for B2C and D2C companies, only more recently taken seriously for their ability to influence B2B purchases. Their use cases are far more versatile than the initial assumptions and preconceived notions related to value, with expected compensation ranges to match that versatility based on audience sizes and channel selection. As an SEO, it is easy to understand how influencers that maintain blogs in your niche would be useful when undergoing a PR-driven outreach campaign for link purposes. To understand how influencers can affect the outcome of a site’s rankings external to the links generated, it’s important first to understand a few key concepts.

Content created in partnership with Intellifluence.

Targeted peer personas

Within the realm of content marketing, a marketer would seek to develop out personas in order to properly structure content with the appropriate hooks and value propositions. For ease in understanding how to create a sample buyer persona, consider the following process:

Provided you’re not operating on a brand new site, look into your previous 100 customers – if you have enough data, you can be more granular and select out your most ideal customers.
Based on the buyer contact’s email, use a tool such as Clearbit to generate a list of their social media accounts. Keep in mind that where they maintain social accounts is just as important as to their level of usage and subject matters.
Who do these customers aspire to be? Are they constantly seeking out solutions? Whom do they follow to get these solutions? A quick hack in this is to sort their followers by audience size as authoritative influencers tend to have a larger following than most of their industry peers.
Digging further, who influences those subject matter experts? Which sources do they consume?
Who are your ideal customer’s peers? On one hand, you’ll likely have some of that data immediately when analyzing the audience data. If you do not, LinkedIn Sales Navigator makes segmentation rather simple based on their filters and query refinements, allowing you to select extremely similar individuals to your targets.
Repeat the above process as necessary to generate a large enough dataset that you can apply pivots on in a worksheet, in order to determine buyer persona commonalities.

Once targeted personas are created based on those characteristic commonalities, we can use them in order to positively impact those user signals. Here are a few oversimplified pieces for the sake of brevity.

Navigational queries

Through multiple experiments, we know that spikes in navigational queries can have a spillover effect on rankings for non-navigational queries. As Google is introducing Multitask Unified Model (MUM) to make sense of complex queries, the more positive effects we as SEOs can provide on showing that these navigational queries also have informational and transactional signals associated with them, the better the intent and therefore search the ordering will be on the coveted transactional terms.

How does this work with targeted peer personas? It can be as easy as hiring influencers that exist frequently enough in the sum audience data to your targets to share out useful information related to your product or service, specifically writing out the brand name. Each time we’ve run campaigns of this type, the navigational queries spike. This alone is very useful, but there’s more power to these peer influencers.

Repeat dwell

Having a user specifically search for your brand and click the result is a fantastic first step. What could be better? Repeatedly visiting and spending time on-site. I recognize that we’re simplifying here but structuring a campaign with peers that follows the model of Attention, Interest, Desire, Action (AIDA) allows you to introduce the brand name for navigational queries then pepper the targeted audience via those peer influencers with interesting facts and use cases.

In this phase of the campaign, the direct links from social posts could be used as we can all probably agree that our Chrome and Android data is being used to continually refine future searches. The goal of this phase is to drive repeat usage of the site. Some commercial activity may very well take place, which is a bonus, but not the KPI.

Query satisfaction

The final phase of the AIDA model moves from desire to action, and our goal is to turn our navigational queries into transactional rankings. Translated to how MUM might perceive this, a user that seeks out a result navigationally, returns to the result from another channel, and then comes back with a transactional query modifier is likely satisfied with the query result and thus that website should be shown more frequently.

How does that work with the influencers? The third style of posts from the peer influencers to your buyer personas can again return to mentioning your brand name and including a specific value proposition to generate that action. It could be a coupon code, a time-specific call-to-action for a deal, a giveaway, or any combination of the sort. By now focusing on a specific transactional modifier with your brand name, a percentage of those blended queries will occur, resulting in action being taken, which is the definition of query satisfaction. You’ll have successfully used influencers to influence how Google perceives the site for future transactional queries.

Joe Sinkwitz is CEO at Intellifluence.

The post Influencers in today’s SEO appeared first on Search Engine Watch.

Are Backlinks Still Important for SEO in 2021?

Posted by on Aug 24, 2021 in SEO Articles | Comments Off on Are Backlinks Still Important for SEO in 2021?

Backlinks are still important for SEO performance because they are the foundation of Google’s original …

Keep Learning >Are Backlinks Still Important for SEO in 2021?

The post Are Backlinks Still Important for SEO in 2021? first appeared on Gotch SEO.

Five Practical Uses of the Adobe Experience Platform API

Posted by on Aug 23, 2021 in SEO Articles | Comments Off on Five Practical Uses of the Adobe Experience Platform API

Bounteous explores five practical uses of the Adobe Experience Platform API.

Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies

Posted by on Aug 18, 2021 in SEO Articles | Comments Off on Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies

Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies

Are you struggling to grow your e-commerce business?

Sick of low conversion rates?

You’re not alone.

On average, only 3% of e-commerce website visitors converted into customers.

Yikes.

Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic.

You want to join their ranks, but you’re just not sure what you’re doing wrong. It feels like everyone else is in on some secret recipe to success.

On August 24 at 8 am PST, I’m exposing the hidden tactics the fastest growing e-commerce brands are using to dominate the online shopping industry with a free webinar.

Along with my co-host, Matthew Santos, VP of Products and Strategy at NP Accel, and Brooke Hess, Senior Director, Paid Media at NP Digital, we’ll break down how you can implement each one to boost your e-commerce sales.

It’s free. Register here.

What Will You Learn?

Since opening my agency, NP Digital, I’ve worked with companies of all sizes, including some of the world’s fastest-growing e-commerce brands.

I’ve seen first-hand the unique strategies these companies use to generate targeted traffic, attract quality leads, and convert shoppers into paying customers.

The best part? These e-commerce sales tactics work for brands of all sizes. Whether you’re just starting or you already have some skin in the game, these strategies can work for you.

Here are some of the specific things we will teach you:

E-commerce SEO: Learn how to generate free, recurring, and high-converting traffic with SEO practices no one else is talking about.Paid advertising: Discover how to multiply your results and increase your conversion rate even with a small paid ads budget.E-commerce CRO: Uncover the powerful strategies fast-growing e-commerce brands use to improve conversion rate optimization (CRO).

These points are only scratching the surface of what you’ll learn.

Conclusion

One of the best ways to become successful in business is to look for clues. Brands leave breadcrumbs you can follow and reverse engineer to your benefit.

We’ll show you how to spot these clues and give you actionable advice on implementing these strategies to skyrocket your e-commerce brand’s growth.

Whether you’re just starting or you’re feeling stuck, these tactics will change the game for you.

Register for the webinar, and I’ll see you on August 24 at 8 am PST.

PS: If you want my team to implement these hacks and manage your e-commerce business, go here.

Local SEO content strategy: 5 tips to succeed online

Posted by on Aug 17, 2021 in SEO Articles | Comments Off on Local SEO content strategy: 5 tips to succeed online

If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local SEO content marketing strategy.

Local SEO is for local businesses

When you’re aiming to rank for local search results, you want people in a specific neighborhood, village, or town to find and visit your website. In most cases, your goal is not to sell directly through your website. Generally speaking, your website probably helps people to find your store, to your practice, or to hire you for your skills. Websites focusing on a local audience are different from those focusing on a national or global audience. In most cases, when visitors are interested in your services, you’ll have a personal interaction with them, whether that’s face-to-face, via a video call, or a phone call. Your competitors are the other local entrepreneurs in your specific niche. Probably you actually know your competitors.

What is local content marketing?

Content marketing means creating content (written, audio or visual) that attracts the attention of potential customers, engaging their interest and showing them what your business is all about. The goal isn’t just getting people to click and then promoting your business to them. Content marketing is about giving people content that they enjoy or find helpful, so they get to know you and keep coming back.

Content marketing for local business and local SEO works in exactly the same way. As a local business, you might face some different challenges than a larger organization, but you’ll probably have some different advantages too! For instance, a big company might have a lot more resources to spend on content and SEO. However, they probably don’t know their customers the way that you do as a local business. Customers may just be numbers on a screen to them! And their customers might have no idea who’s really doing the work behind that big corporate website, either. By using your local knowledge, showing your personal approach, and by being visible, reachable and authentic you can make great content for your local business.

Keyword research

Which local queries does your audience use when searching for your type of business? You should get inside the heads of your audience and figure out what they’re searching for. For most local search queries, people will actually use the name of the town or village when searching for something. For instance, they’ll type in [plumber Amsterdam] or [therapist New Hampshire]. But even if people do not use a local term in their search query, Google will probably recognize their query as a local search intent. Searching for [dentist] in my hometown Wijchen will give me similar (but not identical) results as searching for [dentist Wijchen]. Google will give search results based on your location if they recognize a query as a local search intent. This also counts for near me searches.

Keyword research can be hard. But since you, as a local entrepreneur, regularly talk with your audience, you have a big advantage. Ask them about their search behavior! Ask your favorite customers what they were searching for when they first visited your website. Or what they would be searching for if they’d be looking for your type of business. That’s valuable information. Don’t stop there, though! Think about other search terms as well (as you might be missing out on an audience).

Read more: Ultimate guide to keyword research »

Write ‘local’ headlines

Make sure that the snippet of your web page that Google shows in the search results is optimized for local SEO. You want to do that because Google will know you’re focusing on a local audience, but you also want to do that because your audience will recognize you as a local business.

Your audience is searching for that plumber nearby, the bakery around the corner, or that carpenter that’ll come to their house. They’ll click on those results that indicate that they are situated in their area. That’s important for local search. Make sure your snippet is clear about where your business is. Make sure the title of your posts and pages is clear about that. Use the Yoast SEO Google preview to see what your snippet will (probably) look like in the search results.

Make an awesome impression

Once you’ve convinced people to click on your snippet in the search results, you should convince them to stay on your website (and to not click away). A high bounce rate will eventually result in lower rankings, so you want to make an awesome first impression. When you’re a therapist, a doctor, a hairdresser or a carpenter, you basically have to sell yourself. People want to know who they are dealing with!

As mentioned earlier, content marketing for local SEO can really benefit from your personal touch. One of the drawbacks with big, corporate websites is that they can feel distant and impersonal. Even real pictures of their employees can end up looking like stock photos. And that means just by being yourself, you get an easy advantage!

A good picture is key to making a strong first impression. Your website should reflect your business. If you have a practice or a physical shop, make sure to publish some high-quality optimized photos of your business – and perhaps your employees – on your website. Videos are also a great way to present your business to the audience. Besides using great images or videos, you might also want to start writing too!

Write a blog

To rank in the local search results, you want to write content related to your local business. A blog is a great content strategy, and it works just as well for local content marketing and SEO. Write about what you know and what could be of interest to your target group! If you’re a carpenter, you should write about your projects and how happy they made your customers. If you’re a dentist, you should write about the most common problems concerning teeth. If you’re a florist, write about your beautiful bouquets! Write about your customers too. Local testimonials are great, just as ratings and reviews. If people are exceptionally satisfied, they should surely be able to leave a review on your website. But perhaps their story could also be told in a blog post. Writing about local events is also a great content strategy for local SEO.

In any local SEO content strategy, you should make sure that your blog posts relate to your local community. And of course, optimize your post for the keywords you came up within your keyword research.

Keep reading: How to get blog post ideas: 11 tips to find inspiration »

Facebook and Instagram

Facebook and Instagram should definitely be part of your local SEO content strategy. People connect with others from all over the world but are most prone to connect with people in close proximity. We interact most with people we also see in real life. If you have a local business, you can benefit from this.

Make sure to keep your local audience informed with lots of Facebook posts and share your pictures and stories of your projects on Instagram. If you can write about – or, even better, together with – your customers that’ll increase chances your audience will share and engage with your posts. Advertising on Facebook could also be truly profitable. You can easily narrow down your advertisements to a specific (local) audience. That could be a great method, as costs for local advertisements on Facebook aren’t very high.

Whatever you post on Facebook, always make sure to preview your Facebook post first to check whether it looks good. With Yoast SEO Premium this is super easy; you’ll have a Facebook preview in your post in the WordPress admin!

Read on: Social media for small businesses: 12 tips to boost your local marketing »

And: the Yoast Local SEO plugin

Last, but not least: the Yoast Local SEO plugin makes implementing your SEO strategy easier. The local SEO plugin covers all kinds of technical things, like Schema.org for local business, you need to be doing in order to rank in the local search results. On top of that, it will help you set up excellent local landing pages, and will allow you to add functionalities you’ll need as a local business, like a store locator, to your website. When that’s done, you can truly focus on improving your SEO by writing the best content for your local business!

Keep on reading: The ultimate guide to small business SEO »

The post Local SEO content strategy: 5 tips to succeed online appeared first on Yoast.