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Here’s How You Can Strengthen Your Brand Identity (6 Easy Ways)

Posted by on Jul 1, 2021 in SEO Articles | Comments Off on Here’s How You Can Strengthen Your Brand Identity (6 Easy Ways)

Here’s How You Can Strengthen Your Brand Identity (6 Easy Ways)

Last week, I needed a new phone but I couldn’t go to the store due to how tight my schedule was. I told a friend of mine, and he advised me to get it online.

So I went to the Amazon website, typed in ‘phone’ in their search engine, and I got 101,685 results. How would I be able to scroll through and cull that amount of result to a manageable number of choices within a limited time?

The answer is simple: you choose a brand. I went back and typed ‘iPhone’ and the choices reduced considerably, making it easy for me to navigate through the site for my desired phone. I eventually saw my choice, which I bought immediately.

Brand saves time used in making a decision.

What is a brand identity?

Before we delve into what brand identity is, I will like to clarify the meaning of brand and branding, because people often confuse these two with brand identity.

A brand is the outlook of an organization in the eyes of the world, while branding is the marketing strategies undertaken to make a brand stand out distinctively from other brands that offer the same products. Now, let’s talk about brand identity.

Brand identity is the perception of a consumer concerning a product, person, or thing. For example, what comes to your mind when someone suddenly mentions “Nike” or if you see this logo?

Do you know what logo this is?

If you didn’t say clothing, I am almost certain you would say shoes. This is because Nike has established a brand identity for their shoes and clothing.

When we talk about brand identity, it comprises of all the factors related to products, organization, or person.This includes the name, logo, trademark, among others. When you see an apple logo with a part cut off, nobody needs to tell you that it is an Apple product. The catchy logo alone serves as a distinctive factor from other products, and has helped them develop a brand identity.

Marty Neumier, who worked in advertising and brand design for 15 years, and currently Director of CEO Branding for Liquid Agency (a branding agency) explains brand identity as “the outward expression of a brand, which includes its name, logo, trademark, communications, and visual appearance.”

Taking a look at Marty Neumier’s definition of brand identity, it talks about how communication is involved in the outward expression of a brand. Many people often overlook the aspect of communication.

Brand identity is a tool used in communicating with the outside world, establishing a distinct brand from competitions, and compelling people to purchase your products.

The branding and marketing strategies utilized by a company can aid the communication and presentation of its brand identity to consumers. Branding can help project a company’s brand identity to consumers.

To build a company that thrives in the midst of fierce competition, you need to develop a long lasting brand identity that will evolve with you in the long run. Let’s take a look at the sneakers’ market.

There are so many famous companies that have developed a significant and evolving identity for their brand such as Nike, Adidas, Lacoste, Diaddora, to mention a few.

Even with the level of competition in the market, these companies still generate a large amount of revenue every year. This is possible because they have spent time, money, and effort in creating a significant brand identity for their brand.

Differences between brand identity and brand image

There are significant differences between brand identity and brand image, though they are often used interchangeably. Below are some clarifications concerning the differences between brand image and brand identity.

Your brand identity is the way you present your organization’s logo, name, and products to the outside world and potential customers. Your brand image is how people see your organization, i.e people’s perception of you.

The way customers see a brand eventually affects a brand image either positively or negatively. Brand identity includes the strategy utilized by a company in projecting their brand in the market, i.e how it wants to be viewed.

Brand image tells us what a particular brand stands for in the market, and a good brand image is gotten with proper branding. Brand identity is dependent on how a company packages and presents itself, while brand image is significantly dependent on customers.

A brand image is positive when customers’ experience with a particular brand is great. Brand identity is focused on improving the quality of a brand by looking back and identifying things that can be done.

Brand image focuses on gazing forward and identifying ways to improve customer’s experience and satisfaction of a brand. Great advertisement can make people know your brand, but what keeps your band in people’s mouth is great customer experience.

A brand identity is composed of the visual experiences such as the name, logo, and products, while brand image comprises of both customer’s support (speed, cordiality, and efficacy) and the user experience of a product (industrial design, packaging).

How does brand identity and brand image affect your business?

i. Perception of quality

People perceive your brand is quality with a good brand identity and brand image. If an Apple laptop costs more than a competitor’s product of the same quality, people tend to think the Apple laptop possess more quality. Not all the time.

There are numerous less expensive laptops that are better in quality than Apple laptops. This is what brand identity and good brand image can do a company’s product.

There are several companies that when you see their products, you are tempted to buy their product, even when you would struggle to gather the funds for the purchase. When you hear Lexus, Toyota, Samsung, what comes to mind? Quality!

ii. Credibility

Having a brand identity and good brand image can increase the credibility of your company. People don’t like taking risk, that is why they often go with the brands they’re familiar with. Credibility mitigates risk.

Imagine going on a business trip in a city you are no familiar with, and you are very hungry. You tend to go to a known restaurant (especially an international one) rather than a local one. This is due to the brand identity and brand image created by this companies.

iii. Loyalty

Strong brand identity and brand image keep customers from abandoning your brand. If a customer is contented with the quality of your service and products, they will develop a sense of loyalty towards that brand.

People tend to get emotionally attached to the brand they use and see them as part of their self-image. They like to be associated with good brands. That is why many rich people buy shoes like Gucci, Versace, Ferragamo, etc.

iv. Stand out from the rest

Strong brand identity and brand image will definitely make you stand out from competitors. A company with a brand identity and brand image would probably be seen as more trustworthy and reliable than a company without brand identity and brand image.

Many customers don’t care about the amount of money they would spend on a product so far it is quality. They believe a company with brand identity is quality.

v. More customers

It is not news that companies with strong brand identity and brand image generates large amount of revenue every year. Brand identity is known to compel a price premium. Some people buy products just because of the brand’s name, not minding the price. That is what brand identity can do.

How to build an awesome brand identity?

For a successful and long lasting brand, it is important to build a brand identity that precisely communicate your essence, and likely to evolve with you. Below are some important factors that areneeded to create an awesome and powerful brand identity.

i. Clearly understand yourself

Every well known and successful brand has a purpose and mission that precedes its existence. When building your brand identity, you should outline your mission statement, which will be about what your company is most passionate about.

Great brands have great mission statements. For example, Adidas mission statement states that “the Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle”.

It is important to ask yourself the reason why your brand exist, what distinguishes you from competitors, the value your brand provides including the problem it wishes to solve, and why people should care about your brand.

It is important to know the what, how, and why. Knowing the answers to this questions would help you clearly understand yourself.

ii. Do things with users in mind

When building your brand identity, it is important to know that users are the end consumers of the things you do. You have to identify your target audience, because everyone won’t see you the same way.

You should clearly know the exact audience you are trying to reach, thereby branding your product to please them. For example, if you are targeting “working class”, you have to be more specific. You can narrow it down to the “corporate working calss”, which shows more specification.

When creating a brand identity, develop a buyer persona. Some things you can put down when targeting an audience includes age, education level, location, and income.

You can also pen down their motivations, goals, and brand affinities. Identifying your audience will definitely help you build a powerful brand identity.

iii. Market your brand

Let people know about your brand. Your brand should be clearly seen and show in everything people can see, read, and hear. You should do this by including your logo, name, and tagline in everything you do.

You can also run promotions, outreach, do sponsorships, send a press release. For example, you can gift stores posters of your brand or other things that are connected to your brand, such that when customers walk into that store, they are intrigued by what they see.

Give out business cards, run advertisements on billboards, just to make people familiar with the brand. Do everything you can to put your brand in the mouth of people, by ensuring people talk about your brand.

iv. Invest time in social media

Nowadays, people rarely read newspapers and bulletins, because they can access everything written in it and beyond on their mobile device. When building your brand identity, invest in social media.

Your website is a major tool in marketing your brand. Make sure your website reflect your voice, content, colors and personality. There are many social media applications that can help you reach out to a larger number of audience.

This applications include Facebook, Twitter, among others. So many brands are using social media to attract customers.

v. Provide value

For strong brand identity and brand image, it is essential that your brand provides significant value to customers. Focus on the qualities that sets your brand from competitors.

Try providing value that will improve consumers’ lives. This values may include cutting down cost with an affordable option, better customer service, or reduction in time spent on daily tasks.

vi. Engage with users

Engage your users so as to know how your brand is being perceived by people. Obtaining an accurate and honest review from your customers is the only way to know where you stand and understand how your brand is perceived.

Try engaging users on your websites and social media page by replying to comments, asking for feedback, and featuring customers’ opinions. You should do a considerable amount of research and put out a number of surveys with users to fully understand their experience.

Once you have garnered information on how your brand is perceived by users, you can therefore utilize this information by making some changes in key areas of your business. This can help you create an awesome brand identity and brand image.

Conclusion

Branding and developing a brand identity for a business requires organization, planning, and process. It requires time, money, effort, and skill.

This is actually worth it, because a strong brand identity will take your business farther than you’d ever imagine.

5 Tips for Driving More Traffic to Your WordPress Website

Posted by on Jul 1, 2021 in SEO Articles | Comments Off on 5 Tips for Driving More Traffic to Your WordPress Website

5 Tips for Driving More Traffic to Your WordPress Website

Driving more traffic to your website is absolutely critical. A modern-day business needs a well-designed and properly functioning website to impress curious visitors and turn them into loyal customers. However, this can be difficult to do if you have a hard time getting people to your virtual doorstep in the first place. 

Shepherding people to your website is the ultimate way to raise awareness of your brand, establish trust with your target audience, start engaging with them, and earn more revenue. Additionally, increasing website traffic will give you more insight into what your audience wants to see, allowing you to tailor your content accordingly to meet their needs. 

Driving More Traffic to Your WordPress Website

Putting up a website isn’t enough to get noticed by your potential customers. If you’ve been wondering how to get more traffic to your WordPress blog, here are five tips that will help you do just that:

Optimize Your Website

One way to get your website noticed is to optimize your website for search engines. That involves writing snappy copy on your home page, product pages, and everything in between. To ensure that your visitors can find your content, toggle your privacy settings to Public, enabling search engines to find your website and index it. Then, conduct keyword research to find the specific phrases and words people use to search for your product or service. Take the most relevant ones and integrate them into your titles, headers, body copy, meta descriptions, and URLs. You can also use tools like SEMRush and Google AdWords Keyword Planner to help you do this.

Produce High-Quality Content

Most buyers do a comprehensive research before settling on a specific product or service. To nudge them in your direction, you should write informative content that offers them valuable, practical advice. You’ll also have an exponentially higher chance of ranking high on search engines if you feature a blog on your website and update it regularly.

Simply uploading content won’t be enough to attract more visitors, however. You’ll have to write content with your target audience in mind and use the tone, style, and voice that suits their preferences the most. Pay extra attention to your intro, title, images, and other aspects of your articles as well.

Use Internal Linking

It’s not enough to get people clicking onto your website—you’ll need to keep them there for as long as possible. An excellent way of doing this is peppering your WordPress posts or pages with relevant internal links, sending your visitor to other parts of your website. Using internal links will also improve user engagement and the chances of your content being discovered and share while minimizing the bounce rate. With a solid internal linking strategy, you’ll have your website visitors eager to consult your website for more information.

Speed Up Your Website

Attention spans are shorter than they’ve ever been, which means your website has mere milliseconds to load and retain your visitor’s attention. If you take too long, which is as short as five seconds, the visitor will be more likely to exit your website and consult a competing webpage instead. The longer your website takes to load, the more likely you’ll lose your visitor. If you want to learn how to speed up your WordPress site, we can jump right in to help.

Build Your Online Presence

Social media has rapidly transformed the way people consume content. It’s also great for signal boosting your website, as people are more likely to discover your business when browsing through various platforms. Facebook alone is used by one billion users every day, representing an incredible potential to reach your target audience if you build your online profiles. Be sure to maintain an active presence by sharing your posts regularly and cross-linking them, which will draw more attention to you and your business.

Conclusion

These days, it can be challenging to generate traction for your business, especially if you’re unsure of what to do. However, by following these tips, you’ll learn how to get more traffic to your WordPress blog in no time.
Whether you want to fix your WordPress site or speed it up, our team at WP Fix It can do it all for you! We provide instant WordPress support 24/7, nipping all your website issues in the bud before they worsen. Our services include infection removal, general support, speed service, and more. Contact us today to fix your website!

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Benefits of Using WordPress for Business & How to Optimize It

Posted by on Jun 29, 2021 in SEO Articles | Comments Off on Benefits of Using WordPress for Business & How to Optimize It

Benefits of Using WordPress for Business & How to Optimize It

Your WordPress websites are essential now that you’re in the age of modern technology. The pandemic undoubtedly drove many people to use tons of online platforms for all of their tasks and needs. Businesses are even entering various platforms and are starting their own websites through WordPress. Almost everything is now being done online, which is why having no viruses, malware, and infections are essential in maintaining your site’s speed performance, especially if you own a WordPress site.

WordPress is an essential tool for any business. However, there are cases where one experiences malware infections. In this article, we will share several benefits of using a WordPress site and how to optimize it:

Using WordPress for Business is So Smart

It Increases the Speed of Your Site

Now that consumers can get almost anything instantly, this has ultimately changed their demand towards online businesses. So, as a business and website owner, you would want more people to visit your website often. To encourage them to visit your website, you must use WordPress because it has tons of updates to help your website become better.

But if your website has tons of viruses and infections, it would inevitably affect the speed performance of your WordPress site. This is why removing all of the malware infections and viruses will help speed up your site to encourage users to use and visit your site.

Moreover, you can utilize image optimization since multimedia usually decreases the speed of your website. It will help your website servers to work faster, which improves the SEO, and also the user experience.

It Improves User Experience

Malware issues will definitely slow down your website, which will ruin the customer or user experience. As such, fixing up your site’s WordPress viruses and infections immediately will satisfy your audiences and visitors, improving the customer experience. If you’re wondering why removing malware improves your user experience, it’s because your site will work fast now. Users today do not have enough patience to wait for a laggy and slow website, so this is a vital point to keep in mind.

It Upgrades Your Site’s SEO Health

SEO is very important to your WordPress website’s success. You need to constantly optimize your website so that it can easily be read by search engines and rank high on the search results. However, viruses will slow down your website eventually, and they will also decrease your search rankings in Google search and other platforms. In this case, you need to remove viruses immediately to prevent hackers from sabotaging your website. Once you clean up your website, and once it works fast, it will definitely help you reach a higher rank on search engines.

It Keeps Your Website Fresh and Updated

Having no viruses and infections on your website will keep it running smoothly. This will help your website’s speed too, since WordPress developers give great importance to the speed of the servers. As such, if you have WordPress as your content management system (CMS), one of the benefits is having a speedy and improved website. 

Sadly, if you have viruses and infections on your site, this will make it harder to receive updates and improvements from the WordPress developers. For this reason, make sure to constantly clean and check your website for any malware, hackers, infections, and viruses. That way, you’ll constantly receive updates and improvements on your website.

Conclusion

Protecting your WordPress website from malware, viruses, and infections will ultimately help increase your website’s speed. It will also let updates and improvements from WordPress developers come in faster to your site. With that, your site’s performance will improve, and many online users will visit your website. If your site is meant for businesses, this will definitely help you gain more customers, which will increase your products’ sales.
Do you need help with your WordPress site? WP Fix It has got your back! We assess all of your WordPress website’s issues and problems, and we optimize WordPress databases. We’re on duty 24/7 every year, so get in touch with us if you need any help, assistance, and support!

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How to Fix the Error Establishing a Database Connection in WordPress

Posted by on Jun 25, 2021 in SEO Articles | Comments Off on How to Fix the Error Establishing a Database Connection in WordPress

How to Fix the Error Establishing a Database Connection in WordPress

You might have a WordPress website and need to fix the “Error Establishing a Database Connection“. It offers a ton of benefits that make it worthwhile. However, there comes a time when you encounter the error establishing a database connection. 

This fatal error makes the website inaccessible for users. It is also one of the most common WordPress errors

There are various things that impact the WordPress database connection. It can be tough for beginners to solve the problem. This post aims to shed light on how you can fix the issue with minimal effort. 

As long as you follow the instructions mentioned here, you should be able to get your website working again.

What Is the Error Establishing a Database Connection?

Before we cover how to fix the error by establishing a database connection, it is important to know what the error is. 

Every bit of information of your WordPress website including the login information, plugin settings, Meta description, page data, and post data is stored in the MySQL database.

As for the data that does not get stored, it includes media content like themes and images. Whenever someone pays a visit to your site, PHP would execute the code and queries from the database to display everything for the visitor.   

On the other hand, if it does not work properly, one would be left with a message stating that there is an error establishing a database connection. Thus, the entire page would be blank as no data would be retrieved since the connection is not established.  

When this happens, it breaks the front end of the website and also prevents one from accessing their WordPress dashboard. But, users would not see the error immediately. This is due to the fact that the website would serve data from the cache.  

Causes of the Error Establishing a Database Connection in WordPress

Generally, the error is caused by a corrupt database, incorrect database information, and an irresponsive database server. The database makes it easy to retrieve, organize, and store data into the software. 

WordPress is a content management system (CMS). It utilizes the database for storing content and other website data. Then, it connects with the database every time a visitor views the website. The following information is required by WordPress to connect to the database.

Database ServerDatabase PasswordDatabase UsernameDatabase Name

Wp-config.php is the WordPress configuration file where the information is stored. Now, if any of the items are incorrect, it would not be possible for WordPress to connect to the database server. Hence, the error establishing a database connection in WordPress would pop up.

Besides incorrect credentials, the error would also occur when the database files become corrupt or the database server is down. 

The fact is that there are many moving parts with plugins and themes. Users delete and install these constantly which results in the database becoming corrupted.  

Corrupt files are also a consequence of getting hacked. As for issues with the database server, there are multiple things that can go wrong such as the data experiencing an overload of traffic. 

It is quite common if you have a shared hosting service as it would fail to cater to a surge in users. 

How to Fix the Error Establishing a Database Connection in Each Scenario?

1. Check the WordPress Database Credentials

The first thing that you need to do to fix the database connection error in WordPress is to check the WordPress database credentials. 

Chances are that incorrect database credentials are to blame for the error. If you have moved the WordPress website to a new host, it might be to blame. 

The wp-config.php file is responsible for storing the WordPress database credentials. It contains important settings such as the database information. If it is your first time editing the wp-config.php, you might want to go through this guide to get an idea about what to expect.  

Review the lines below. 

// MySQL settings – You can get this info from your web host //
/ The name of the database for WordPress /
Define (‘DB_NAME’, ‘database name here’) ;
/ MySQL database username /
Define (‘DB_USER’, ‘username here’) ;
/ MySQL database password /
Define (‘DB_PASSWORD’, ‘password here’) ;
/ MySQL hostname /
Define (‘DB_HOST’, ‘local host’) ;

Go through the information to determine if the database host, password, username, and database name are correct. 

Head over to the WordPress hosting account dashboard to confirm the information. You must log in to your hosting account to proceed. Next, click on “MySQL database” from the database section. 

After you click on the database, you will be directed to the database management page of the hosting dashboard. It will showcase your username and database name. Make sure to look below to find the links for changing user passwords and the database users.  

After you confirm the username, password, and database name, you just need to head over to the wp-config.php file to change the information as needed. Then, you have to visit the website again to ensure that the database connection error is gone. 

However, if the error is still there, you need to keep reading to take the right troubleshooting step.

2. Check the Database Host Information

Next, you need to check the database host information. 

If you have gone over the username, password, and database name, you might want to check the database host information to ensure that it is correct. It is common for the majority of WordPress hosting services to use a local host as their database host.

There is still a possibility that the hosting company might use a separate server for hosting the databases. 

In such a case, it is unlikely for the database host information to be referred to as a local host. Therefore, all you need to do is contact the company to find out what the database host information is. 

Once the company informs you about the database host information, you just need to update the database host information to get rid of the error. But, if this step does not bear fruit, you do not need to lose hope as there are other steps that you can also take to resolve the problem.

3. Repair WordPress Database

If the above steps do not solve anything, there is a possibility that your database is corrupt and in need of repairs. This does happen occasionally as hundreds of tables are constantly removed and added by new themes and plugins. 

When you log in to your WordPress website dashboard and see an error, your database is most likely corrupt. The error will read as “One or more database tables are not available. The database might require repair.” 

The error would only appear on the backend, whereas, you would see the same error establishing a database connection on your frontend. The fact is that you can get it fixed easily. In fact, you can fix the error within minutes direct from your dashboard.  

Moreover, it is worth noting that WordPress offers a database repair mode that can be initiated to resolve the problem. You just need to add the following towards the end of the wp-config.php file. The process is straightforward.

WordPress Repair Mode

Define (‘WP_ALLOW_REPAIR’, true);

Browse to “https://yourdomain.com/wp-admin/maint/repair.php” on the WordPress website to start repair. Then, you would have the option to optimize or repair the database. 

As you are troubleshooting the issue on the website, it is recommended that you opt for the repair database option since it is a lot faster.

WordPress Repair Database

Once you have run the database repair, you need to make sure that you get rid of the line of code that you had included in the wp-config.php file. 

If you fail to do so, anyone would be able to run the repairs. It is also possible to run the repair from the MySQL database screen if running the cPanel.  

CPanel Repair Database

In addition to the above, you can also run the repair from phpMyAdmin directly. To do so, you need to log into your phpMyAdmin account. 

Next, you must click on the database and choose all of the tables. Then, you just have to proceed by clicking on “Repair Table” from the dropdown menu. 

Repair Tables in phpMyAdmin 

Finally, you also have the option to run the repair with WP-CLI using the command mentioned below.

wp DB repair

It is a good idea to head over to WordPress developer resources to learn more about the usage. It should not take a lot of time to optimize the database. You just need a bit of patience. Learn to optimize WordPress for performance with the help of the resources. 

Keep in mind that the user is not required to be logged in when accessing the repair page. However, as suggested, you must not forget to remove the code. 

4. Check to See If the Database Server Is Down

Now, if the abovementioned steps do not fix the error establishing a database connection in WordPress, your database server might be down. 

Whether you have a digital marketing website or any other type of website, you need to determine if the database server is operating or not. 

Typically, the MySQL server could be down due to a surge in traffic on the server. The host server might be struggling to handle the load which would result in your website failing to load. This is especially common if you opt for shared hosting. 

Moreover, you might have noticed that your website is very slow before the error appeared. Some users might have seen the error before others due to cache. To resolve the issue, you need to contact the hosting provider by using live chat or giving them a phone call.

When you speak with the customer support representative, you should simply ask them whether the MySQL server is responsive or not. 

In case you have multiple websites using the same server, you will need to check those websites as well to determine if the MySQL server is actually down.

As for those of you that do not have any other website with the same hosting account, it is best to head over to the hosting dashboard. You just have to access phpMyAdmin to connect to the database. 

If you manage to connect to the database, you would come to know if the database user has permission.

To check the dataset, you will need to create a new file known as testconnection.php and copy the code mentioned below.

<?php
$link = mysqli_connect(‘localhost’, ‘username’, ‘password’);
if (!$link) {
die(‘Could not connect: ‘ . mysqli_error());
}
echo ‘Connected successfully’;
mysqli_close($link);
?>

 The password and username should be replaced to ensure access. Now, you must proceed with uploading the file onto the website. If the script manages to successfully connect, it simply means that the user has permission. It also means that there is some other problem. 

It is important that you go through the wp-config.php file to determine if everything is correct. This is possible by scanning the file for typos.

5. Ask for Help

Finally, if the abovementioned steps do not offer relief, it is best that you ask for help. Start by contacting the web hosting company for support. 

A reputable WordPress hosting company should help troubleshoot the problem for you. They can either fix the issue altogether or point you in the right direction.

If the company does not offer support, you always have the option to hire a WordPress developer to help you out. Codeable is a great platform where you can find a developer who has been highly-vetted for a reasonable rate. Besides, you can trust the developer. 

Conclusion

Once you have gone over this post, you will come to know how to fix the error by establishing a database connection in WordPress website right keyword . Each step should be tried in the order mentioned above to ensure that you resolve the problem in the shortest amount of time possible. 

The post How to Fix the Error Establishing a Database Connection in WordPress appeared first on WP Fix It.

Find and Fix Duplicate Content Issues in WordPress

Posted by on Jun 22, 2021 in SEO Articles | Comments Off on Find and Fix Duplicate Content Issues in WordPress

Find and Fix Duplicate Content Issues in WordPress

WordPress is one of the most popular platforms used for blogging these days. WordPress makes the lives of bloggers, freelancers, and small businesses easy and interesting. You don’t have to put much effort into creating and publishing content on WordPress as there is a plug-in for everything you need. 

WordPress has indeed created ease in many people’s lives. Still, you should also know that this ease and automation have created a huge problem. This problem is known as duplicate content. 

Duplicate content is one of the biggest problems that you can see in WordPress sites. You should also know that this duplicate content is one reason you don’t see many WordPress sites rank on the top. 

Duplicate content on WordPress! What you need to know about it!

If you don’t have the basic idea of duplicate content or plagiarism and are planning to start your WordPress site or blog, we suggest you read this post. 

Duplicate content or plagiarized content refers to the text, the tags, or the image designs that can be found on more than one page of your website or that of another one. A small amount of duplication cannot hurt your SEO score or efforts, but if the percentage of duplication increases, it can easily mess up your credibility and the SEO efforts you have made. You should know that if your content has large traces of duplication from other sites and pages, it will also get penalized by the search engine.

If you want to find out more about the common types of duplicate issues on WordPress, then we would suggest you read the next section:

Common types of duplicate content issues in WordPress

If you are keen to solve the problems caused by duplicate content in WordPress, then we would suggest you know the types that we have listed below:

Issue No. 1: Tags

Tags are one of the biggest problems when it comes to duplicate content on WordPress websites. Many websites are suffering from duplicate content because of tags. Tag is one of the common taxonomies in WordPress. Users can add tags to their posts in different categories. Suppose you want to add a tag to your post without setting a proper category. In that case, WordPress will automatically mention it is an independent category. You can add as many tags as you want, but you should know that it will cause duplication issues. The search engine is going to consider the original article and the tagged one as competitors. 

Fixing the duplicate content issue because of tags on WordPress

Now that you know the problem created by tags let us provide you a solution to this issue. You don’t have to worry much about tags as there is an easy fix for this problem. Option number one is to remove the tags from their root. Removing the tags altogether would help you remove the problem of duplication. The second option is to add robots.txt, and this is also known as robot optimization. This would stop the search engines from indexing the tagged article or page. This is also a rational option. 

Issue No. 2: Categories

The second most common duplicate issue is caused because of categories on a WordPress site. The category pages on your WordPress site would feature all of the posts and articles you have tagged. Categories would have the same heading tags as they have on the original articles. The articles in the categories are considered snippets, which are not a good option for looking for answers. 

Now, suppose you want to solve the duplicate issue created by categories. In that case, we suggest you add do-follow tags and create unique title tags for the articles in the categories. This would help people and the search engines understand that you are not competing with your core website business. 

Issue No. 3: Competing topics

Another duplicate issue that we found out while auditing a WordPress website is competing topics. This problem mainly occurs because of the unavailability of unique content. Many people running blogs related to cooking, gardening, and doing it yourself would face this problem. To understand this problem, you can take the example of a food blog to find more than twenty baking recipes. Now in every recipe, you are going to find similarities in the ingredients. This duplication of content in recipes can create competition between the two posts. The search engine would consider them as competitors and would de-rank them. 

To solve this duplicate content issue, you can create categories and subcategories for similar recipes. You can also add copies that are relevant to the original topic. The copies would show how, why, and unique from other posts in the league. You can add different categories; one common example is dividing the posts by putting a yearly title. 

Issue No.4: Search Box URL

Search boxes cause another common duplicate content issue on WordPress. The search boxes on WordPress would often generate URLs that can create this trouble for you. If a user links to the URLs created by the search box, then the search engine would consider crawling it. Once it starts crawling, it is going to index it. When the search box URLs get indexed, they start competing with their parent sites, which messes up the SEO work and kills both of them. If you want to solve this issue, you have to set an auto robot with no index and follow tags. This would save you from indexing but would not get you covered completely. 

These are the common types of duplication issues in WordPress. Now you must know that the above section told you about the technical issues and not the ones caused by human intent. Below, we will tell you about how plagiarism or duplication can cause trouble for a WordPress website. 

Traditional Plagiarism types that you can see in WordPress!

Plagiarism or duplication is both the same thing. Plagiarism is the term that refers to the copying of text, ideas, concepts, facts, figures, images, and all other sorts of content that is already published on another website, webpage, or blog. Usually, amateur people who start WordPress websites would create content capital by duplication content from other sources.

First, we would tell you about the types of plagiarism and then explain the problem and confusion caused by it.

Types of plagiarism that you should be aware of!

Here are a few common types of plagiarism that you should know and refrain yourself from:

Deliberate plagiarism 

Deliberate plagiarism is also known as verbatim plagiarism. As the name says, this type refers to the duplicate content created based on intentionally copying contents from another resource. Deliberate plagiarism has two main types. The first type is known as complete plagiarism, in which the content is plagiarized word to word. The second type is known as incomplete plagiarism, and this is the one in which you would see some traces of unique content.

Accidental Plagiarism 

Accidental plagiarism is also known as unintentional duplication. This term refers to the content which has unexpected traces of duplicate content in it. If you have created a post all by yourself without any referencing, but still the plagiarism checker shows duplication, then it means that your work accidentally matches one of another writer. Accidental plagiarism is getting more common every day. This is just because of the availability of a large amount of content on the web. Today, your work would always match with another writer who is working on the same niche. Accidental plagiarism is also considered a threat because it has the same adverse effects as verbatim duplication.

Mosaic Plagiarism 

Mosaic plagiarism is another common type of duplicate content prepared by WordPress bloggers today. The top plagiarism checker tools can only detect this type of plagiarism. This type of content is prepared by picking sentences or passages from more than one resource. The mixing up of content picked from multiple resources is known as mosaic plagiarism. This type has the same ugly effects and penalties that one can face in intentional duplication.

Self-Plagiarism 

As the name tells you, self-plagiarism is the content that has similarities with the articles or blogs that you have created and published yourself. Self-plagiarism can be both deliberate and accidental. 

Spun content 

Today people are also using article spinner and online paraphrasing tools to create content based on old inputs. These tools can surely get plagiarism-free content, but you must know that spun posts can easily be detected and found by simple reading. This is because the quality of these posts is very low, and they are quite unreadable. An advanced plagiarism checker tool can easily find spun or badly rephrased content.

These are some of the common types of plagiarism found in WordPress websites and blogs. To check and remove the plagiarism issues from your WordPress sites and blogs, you can connect with an online plagiarism checker tool. Below we would list some of the best plagiarism checker tools. Still, before that, we would like you to know why plagiarized/duplicate content is considered trouble.

The confusion created because of duplicate content!

Duplicate content is said to be the killer of SEO score of a website and its credibility. If your two websites or web pages have the same content on them, then it is simply going to confuse the search engine. If “A” is the same as “B” then there is no way to be ranked in the same place or even one over the other. Search engines are always looking for unique content for ranking them on the higher SERPs, so if your site is having plagiarism in it or someone is stealing from your site, then both the abused and the abusing parties are going down. In worst-case scenarios, both of them can also be penalized.

WordPress sites are also not ranked in the higher places because people tend to copy from these sites and blogs. If you want to ensure that your WordPress is 100% unique, you have to use the best plagiarism checker tools. The AI plagiarism checker tools can also tell you if your content is getting stolen and misused.

Best Plagiarism checker tools to scan WordPress content and complete sites.

Out of hundreds of free and paid tools, we have listed the perfect ones to help you find and remove plagiarism/duplicate content issues from your site.

PlagiarismDetector.Net

This is a very famous plagiarism-checking website. If you want to check your newly created content for plagiarism, then you can easily add text or complete files in this online plagiarism checker. This plagiarism tool would use AI and advanced algorithms to screen out all sorts of duplication from the input content. Suppose you want to check whether your published content on WordPress is being duplicated or stolen by another source. In that case, you can also make a plagiarism check on your site or blog URL. This free plagiarism checker can easily help you find out the percentage and the exact source of duplicate content. 

SmallSEOTools

The plagiarism checker tool by SmallSeoTools is also known to be best for checking WordPress sites and blogs. You should know that this plagiarism tool allows you to check text, multiple file formats, and even URLs of websites. This free plagiarism checker can be used from its website source, or you can also get its plug-in that you can add to your WordPress site. With the help of this plug-in, you can find out if the content you are publishing has plagiarism in it. With this tool, you can also find out if someone has already or is trying to duplicate content from your site/blog! The reports of this plagiarism checker are very reliable, and you should surely give it a fair shot!

By using these online plagiarism checker tools, you can easily make an accurate plagiarism check. You can get rid of all duplicate issues. The highlighted duplicate content can easily be removed and rephrased!

After reading this post, you can understand, find and fix duplicate content issues on WordPress or any other website!

The post Find and Fix Duplicate Content Issues in WordPress appeared first on WP Fix It.

What is Cannibalization in SEO?

Posted by on Jun 17, 2021 in SEO Articles | Comments Off on What is Cannibalization in SEO?

What is Cannibalization in SEO?

In your quest to rank better in your niche, you may have tried targeting a specific keyword with multiple pages. It sounds like a solid strategy on paper, but you may realize that these pages are not ranking or Google is ranking the wrong page for your target keywords. This situation is called cannibalization, where you are locked in a competition with yourself.

Cannibalization in SEO happens when multiple pages are ranking for the same keyword. Search engines will try and weigh the authority of each page, and they may even not list any of them. As you will see below, however, it is quite simple to identify the issue and fix it. 

What is Keyword Cannibalization?

When you’re targeting the same keyword on multiple pages, it can do more confusion and harm than good.

Keyword cannibalization happens when several pages on your website rank for the same search terms on Google. Google will determine which page to display, and it may be the wrong one for that search query. 

If you sell coats, for example, you may have several pages that target the keyword ‘women’s coats.’ If these posts display similar content, it is best to merge them into a single page. On the other hand, one article can target ‘women’s coats for winter’ and another ‘women’s coats.’ 

These two articles will be cannibalizing on each other’s opportunity to rank. By ranking multiple pages for the same keyword, you will be splitting links, CTR, and conversions between them. 

Why is Keyword Cannibalization not Good for SEO?

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Keyword cannibalization can be disastrous for your SEO strategy. If an undesirable page is ranking higher than a high-performing one, you lose out on conversions.

If you sell laptops, for example, a review you did years ago may rank higher than a current post. Once readers navigate to the higher-ranked page, they will find outdated information. You want your current articles to rank higher since they contain more relevant content, or you have improved on your delivery methods. 

Search engines are mostly accurate, but they only work with what you give them. Google will be inclined to devalue other pages in favor of the wrong one, and this will ruin your authority. Google can also disqualify all pages by assuming that you have insufficient content. 

Keyword cannibalization also dilutes your backlinks. Your internal links will be leading your audience to different pages that contain similar information instead of one authoritative page. Your backlinks will be most effective if they go to a consolidated source of information instead of sending readers to different directions. 

Ranking several pages for the same keyword may seem like the path to more conversions, but it has the opposite effect. Some pages are going to perform exceptionally well, and you want to direct most of your traffic to these pages. If they rank poorly, however, you will experience lower conversion rates. 

How to Recognize Keyword Cannibalization

If you have created multiple pages and they are ranking poorly, you can determine if it is a result of keyword cannibalization. 

Create a spreadsheet and note all of your website’s important URLs and their keywords. This process will be more straightforward with a keyword mapping tool. When running through the list, look for any double entries. 

If you spot similar keyword entries, your website is likely suffering from cannibalization. 

You can also use Google Search Console by navigating to ‘Performance’ and ‘Search Results.’ Create a filter for a keyword and click on ‘Pages.’ You will see all URLs that are ranking in the top few hundred positions. 

Here’s an excellent guide from Jean-Christophe Chouinard that combines Python with your Google Search Console data to quickly vet out cannibalization in your website.

If you suspect some keywords of causing cannibalization, you can also do a simple search on Google. 

How to Fix Cannibalization Issues

To prevent cannibalization in your SEO, you will need better targeting strategies. Some of the tactics to use include:

Content Merging

You can consolidate two pages that have similar content and keywords. Search engines love in-depth and long articles, and you can adapt one material into another to create one authoritative page. 

Do not forget to redirect the article you delete to the primary one so that all links go to one page. 

If you’re using SEOPressor WordPress plugin, you can easily set up a 301 redirect and the canonical page. Just remember to tick on the appropriate boxes under meta.

Canonicalization

This option is useful where you want to keep similar pages, but you want one to rank higher than the other. You can utilize canonical tags to identify the main version so that search engines rank it highly. 

Canonical tags will help you to specify the current articles so that readers find relevant information. Canonicalization is most effective where the content of the two posts are diverse enough for your readers to get different information from both.

De-optimize

You may identify a high-performing page that is cannibalizing another post, but it ranks organically for other keywords. In this case, you want to de-optimize the first page so that it does not rank for those keywords that are causing cannibalization. 

Start by removing any references to the undesirable keyword. You can also remove any internal links that lead to the undesirable post or change their destination. Be especially keen on keyword-rich links as they will attract the most traffic. 

Ensure that no external inbound links lead to the undesired page, and try contacting the websites to change or swap them. 

Use 301 Directs

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You can use 301 directs where multiple pages are ranking for similar keyword queries. Choose the best version, which is the page with the most authority for that keyword, and then use a 301 direct on the duplicate pages.

301 directs will help Google rank the most desired page for a query.

Do take note that when you 301 redirect 1 page to another, that 1 page will no longer be visible for your website visitors. Also, the longer the 301 redirect is in place, the stronger a signal this will be to Google to drop that 1 page off from the SERP, therefore de-indexing it.

Delete one of them

This is the most extreme option, but it is necessary where a low-quality page is cannibalizing on high-performing ones. You can also do away with a page that has no value for readers in the case of outdated articles. 

If there is a good amount of backlink juice on the page or it is still actively receiving visitors, it is always wiser to 301 redirect it so all the SEO benefits will be passed on to the page of your choice.

Restructure Your Site

You can reconfigure the information architecture of your site to make it more SEO-friendly. Convert the most authoritative post into a pillar or landing page and include links to supporting pages. 

Ideally, your site should have a landing page on the general topic, and then other pages that will touch on the subtopics. Your audience will find it easy to navigate through your site, and you will help Google to select the best page for a specific query. 

Having a good website structure will not only solve your cannibalization problem, it will also improve your SEO much much more.

But, restructuring your site can be a big, complex, and even expensive project. So think twice and do a lot of preparation before you decide to jump into that.

(source)

Noindex

This is a favorable option where you want to keep certain pages, but you don’t want them to appear on search results. These pages may have useful information for readers, and an example of this are category pages. 

Readers can still access no-indexed pages, but the post will not cannibalize on your traffic. 

Again, if you’re a user of SEOPressor plugin, you can easily choose to make your page no-index just by ticking the box under the meta tab.

How to Prevent Cannibalization in SEO

The best strategy to avoid cannibalization in SEO is keyword mapping. To start, make a list of all the keywords that you want your business to rank for. You can get new ideas from your competitors’ search results. 

To get started with keyword mapping, you should have a spreadsheet ready, then you’ll need these fields. The keyword, search volume, and difficulty, the last one can be different from one tool to another so if you want more accuracy you can invest the time into grabbing the data from multiple tools.

You should also group the keywords that are closely related to each other and scrutinize if there’s any chance of them cannibalizing each other.

For this, you can use a tool like LSIGraph or whichever that you’re used to to predict the performance of every keyword and filter the ones you will be using. You want to use your high-priority keywords to de-optimize already existing pages and new pages. 

LSIGraph has all the handy information you need to quickly work out a keyword map.

You can also tackle cannibalization by addressing the intent of customers. If customers search for ‘women’s coats,’ for example, they may want to see the trending women’s coats in the current season, or they may be looking for tips on how to style them. 

Conduct a lot of competitor research in order to correctly target the user intent behind each keyword.

Conclusion

Keyword cannibalization is especially common in established sites that have pages and pages of content. If you are starting in digital marketing, you want to avoid this pitfall by being strategic about your SEO.

The steps above will prevent you from competing with yourself, and you will understand Google’s ‘language’ better. 

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18 Effective Tips To Generate Ideas For Your Blog

The ultimate guide for every blogger to get more ideas for your blog post.
Identify the potential topics that you should have in your blog
Get more traffic to your website by applying these techniques
18 useful tips included to help you get creative on blog titles

Conversion.ai Review

Posted by on Jun 16, 2021 in SEO Articles | Comments Off on Conversion.ai Review

Conversion.ai Review

Background / Intro

One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Conversion.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I just can’t think of any other time where he did that. The following day my wife Giovanna mentioned something to me and I was like “oh you should check out this thing my buddy recommended yesterday” and then I looked and realized they were both talking about the same thing. 😀

I have a general heuristic that if people I trust recommend things I put them near the top of the “to do” list and if multiple people I trust do that I pull out the credit card and run at it.

Unfortunately I have been a bit burned out recently and launched a new site which I have put a few hundred hours into, so I haven’t had the time to do too much testing, BUT I have a writer who works for me who has a master’s degree in writing, and figured she could do a solid review. And she did. 😀

She is maybe even a bit more cynical than I am (is that even possible?) and a certified cat lady who loves writing, reading, poetry and is more into a soft sell versus aggressive sales.

Full disclosure…the above link and the one at the end of this post are affiliate links, but they had zero impact on the shape or format of the review. The reviewer was completely disconnected from the affiliate program and I pulled out my credit card to pay for the software for her to test it out.

With that tiny bit of a micro-introduction, the rest of the post from here on out is hers. I may have made a couple minor edits for clarity (and probably introduced a few errors she will choke me for. :D) but otherwise the rest of this post is all her …

An In-depth Review of the Conversion.ai Writing Software

Considering the possibilities of artificial intelligence (AI), we picture robots doing tasks autonomously like humans. With a computer’s brain power, productivity is accelerated significantly. We also expect AI programs to have the capability to evolve intelligently the longer they are used. These types of AI employ “machine learning,” or deep learning to solve problems.

AI technology can be leveraged by various industries, especially with writing. Recently, I learned about the Conversion.ai copywriting tool. It uses machine learning which claims to write “high converting copy” for websites, ads, landing pages, emails, etc. The software is geared towards writers, marketers, entrepreneurs, and agencies that benefit from creating engaging and effective copy. To date, companies such as Hubspot, Shopify, and Salesforce are known to use the software. Currently, it’s offering a 7-day free trial with 20,000-word credits.

To give you the lowdown on Conversion.ai, I wrote an in-depth review of how this software works. I’ll go through its various features and show examples of how I used them. I’ll include the advantages of using Conversion.ai’s Jarvis (that’s what it’s called) in writing scenarios. More importantly, I’ll discuss challenges and specific limitations this tool might present.

Assistance in Creating High Conversion Copy

As a writer doing web copy for 10 years, including the time I took a post-grad creative writing degree, I grabbed the opportunity to try this AI software. For starters, it struck me how Conversion.ai claims to provide “high converting copy” for increased conversion and higher ROI. Such claims are a tall order. If you’ve been in the marketing or sales industry, you’d know conversion depends on so many other factors, such as the quality of the actual product, customer support, price, etc. It’s not just how well copy is written, though it’s a vital part. But anyway, upon more research, I learned the app generates copy based on proven high conversion sales and marketing messages.

To be honest, I have mixed feelings about this conversion strategy. I believe it’s a double-edged sword. This is not to undermine facts or measurable data. Basing content creation on “proven content” means you’re likely using the same phrases, techniques, and styles already used by successful competitors. This serves as a jumping board for ideas of course, so you know what’s already there. However, it can be an echo chamber. Marketers must not forget that execution must still be fresh. Otherwise, you’ll sound like everyone else.

Next, while it seems sustainable, it also sounds pretty safe. If your product or service is not that distinct, you must put extra effort to create content that stands out. This applies to all aspects of the marketing strategy, not just in writing content. It’s a crucial principal I learned after reading Purple Cow by Seth Godin (thanks for the book suggestion, Aaron!).

Depending on your product or service, Conversion.ai will generate copy that most consumers keep going back to. Based on the samples it generated, I’d say it really does come up with engaging copy, though it needs editing. If your business must rewrite product descriptions for extensive inventories, Conversion.ai can cut the time in half. It can help automate description rewriting without hiring more writers. That saves money and time, so businesses need fewer writers and editors.

What did I learn? Conversion.ai can make writing and editing faster, yes, especially for low-level content focused on descriptions. It can also inform the strength of your ideas for more creative campaigns. However, it still takes solid direction and creativity to drive good marketing copy forward. That said, it’s only as good as the writer utilizing this app. As a content creator, you cannot rely on it solely for creativity. But as an enhancer, it will significantly help push ideas forward, organize campaigns, and structure engaging copy effectively.

When you use this app, it offers many different features that help create and organize content. It also customizes copy for various media platforms. Beyond rewriting , it even has special brainstorming tools designed to help writers consider various idea angles. This can add more flavor and uniqueness into a campaign.

At the end of the day, what will set your copy apart is the strength of your ideas and your communication strategy. How you customize content for a business is still entirely up to you. AI writing tools like Conversion.ai can only help enhance your content and the ideas behind it. It’s a far cry from creating truly unique concepts for your campaign, but it definitely helps.

Conversion.ai Writing Features & How They Work

This AI writing app comes with plenty of “writing templates” that are customized to help you write with a specific framework or media platform in mind. Currently, Conversion.ai offers 39 different writing templates or content building blocks that deliver results. We’ll provide details for how each one works.

For company or product descriptions, Conversion.ai has a Start Here step by step guide, which says users should alternate between the Product Description and the Content Improver template until they have found the right mix they’re looking for. But for this review, I just focused on how to use the templates for different writing projects. The app comes with video instructions as well as a live training call if you need further assistance on how to use it.

Each template asks you to input a description or what you want to write about. This is limited to 600 characters. Writing the description is the sole basis for how Jarvis will generate ways to write or expand your content. It also helps you brainstorm and structure ideas for an article or campaign.

But as an issue, I find the 600-character limit can hinder reposting the full content generated by the AI back into the template for improvement. Yes, it churns out marketing copy of more than 600 characters. If you want to post the improved copy again, you might have to do this in two batches. In any case, Jarvis can generate as many improved writing samples as you need.

To give you a better idea, here are different Conversion.ai templates and how they work. This is going to take a while, so have your coffee ready.

Long-form Assistant

This is for longer articles, emails, scripts, and stories. It’s also suggested for writing books. It has two modes, a blank document where you can start typing freely and an assistant workflow. The blank document also lets you access the rest of the other writing templates vertically. On the other hand, the long-form assistant workflow is where the app asks you to describe the content you want to create. Consider this carefully. The better you can articulate your topic, the higher quality content Jarvis can help generate.

For the example, suppose I want to write about what it took to finally release Zack Synder’s 2021 Justice League. I want to write this feature article for my film and culture website.

Jarvis asks for a maximum of three keywords. It’s optional, but I presume adding keywords will help Jarvis generate more relevant content. Next, it prompts you to write a working title and start an introductory paragraph. Once you write your initial title, it will generate other title ideas.

For the title, I wrote: The Challenges of Releasing Zach Snyder’s Justice League 2021
It generated the following suggestions:

Jarvis generated a long list of appropriate and catchy titles. I personally liked “The Tumultuous Journey of Zack Snyder’s Justice League 2021,” though I’d shorten it a bit. I also liked “The Darkest, Toughest Production in Film History,” which basically tells audiences how hard it was to produce the version of the film. Though it’s an exaggeration, it can be qualified in the article. The other suggestions with “Behind the Scenes” and “Towards a Better Script” were more specific angles. I like that I could explore those topics too. Generally, I think it’s definitely a great tool to make title writing faster.

So far, so good, right? But when I got to content suggestions, it got a bit messy. It was mainly because the suggested content was too general. It also tended toward suggesting expansions that were incoherent to the main topic. This did not sound very promising. Moreover, the AI added bits of information such as dates and other related information. I had to check if these details were used accurately. In a previous test I did (and even for this example), it completely got a date wrong. So I advise writers to always double check the details suggested by Jarvis.

Take a look below. The top paragraph was the one I wrote, while the ones below are suggested by Jarvis.

Content suggestions from Jarvis:

1) You might not be able to see Zack Snyder’s Justice League on the big screen, but you can catch it online in 2021. It was released digitally by Warner Bros. on November 27th 2020 and we’ve been watching it slowly climb the ranks of IMDB since then. The film had a troubled production between 2016 and 2017 with the script going through major changes before and during shooting. But now that all is said and done, what did people think? Let’s find out!

2) Justice League is a film that was released on November 17, 2017. The movie had been preceded by Batman v Superman: Dawn of Justice and Wonder Woman. It’s also the fifth installment in the DC Extended Universe (DCEU). Despite being generally well-received by critics, it was considered to be a disappointment at the box office. In this blog post, we’ll take you behind the scenes and show you what went wrong with Zack Snyder’s 2021 Justice League film production!

3) Director Zack Snyder’s Justice League film was one of the most anticipated films of 2017. Unfortunately, the film had a troubled production and was not released until 2021. That didn’t stop it from becoming one of the highest-grossing films of all time. What does this have to do with SEO? When you release content on your website, be sure to include keywords that are relevant to your business and industry!

At first glance, the introduction actually looks appealing to Justice League fans. Many people have been anticipating it on the big screen. But upon further reading, compared to the paragraph I wrote, the AI content had so many problems. Besides being too general, it had issues with imprecise details. Though you can argue these problems are small and editable, it adds time to your work. It can even derail you from focusing on your topic.

The first AI suggestion wrote that Snyder Cut was released digitally by Warner Bros. in November 27, 2020. Upon further research, I found no such confirmation of this. However, there was a YouTube video “speculating” it’s release in November 2020. But from the looks of it, this did not pan out. Officially, Zack Snyder’s Justice League was released in March 18, 2021 by HBO Max via streaming platform, according to Rotten Tomatoes. And yes, it has been climbing the ranks since its digital release.

If you’re not careful about fact-checking, you might end up with misleading information. And frankly, I feel as if some of the other suggestions may tend towards fluff. However, what you can do is choose the best suggestions and put them together into one coherent paragraph. The first suggestion ended the introduction with “But now that all is said and done, what did people think? Let’s find out!” While it’s something I want to touch on eventually, it is not the main focus of my introduction. The AI was not sensitive enough to sense this follow up was out of place. I’d rather get to the details of the challenging production. If I use this suggestion, I’ll have to edit it into “Let’s take a look at what it took to deliver the highly anticipated Snyder Cut,” or something to that effect.

The second example, on the other hand, was quite a miss. It started by talking about the 2017 Justice League film. While it’s good to expound on the history of the project started, it got lost in discussing the 2017 version. Worse, it did not transition the topic smoothly into the 2021 Snyder Cut. If I read this introduction, I’d be confused into thinking the article was about the 2017 Justice League. Finally, it awkwardly ended the paragraph with “we’ll take you behind the scenes and show you what went wrong with Zack Snyder’s 2021 Justice League film production!” Besides the wordy sentence, suddenly it’s talking about the 2021 Justice League out of nowhere. I would not phrase the production’s challenges as something that went wrong. That’s unnecessary hype. It’s confusing, and just an example of bad writing. Again, while it can be fixed with editing, I feel better off writing on my own.

Finally, the third example actually started okay. But then it started talking about SEO out of nowhere. I don’t know where that came from or why the AI did that, but I’ll count it as a totally unusable suggestion from the app. I reckon there might be more of those glitches if I generate more content suggestions from Jarvis.

SIDEBAR FROM AARON: COUGH. SEO IS EVERYTHING. HOW DO I REEEEECH DEZ KIDZ

I noticed these were nuances the AI was not able to catch. It’s probably even based on trending articles at the time, which had a tendency towards hype and dated showbiz information. And though the suggestions were interesting, they were mostly too general or against the direction I needed. If the usage of the information is not accurate, imagine what that would mean for health or political articles. But too be fair, it did generate other usable suggestions with less serious edits. It’s worth looking into those.

However, by this time, I felt I was better off writing the feature without the app, at least for this example. I guess it’s really a hit or miss. Even with so many content suggestions, I think you can still end up with inappropriate samples even if you find good ones. But at least you got a good title already. Personally, I’d rather go straight to researching on my own.

Framework Templates

Conversion.ai allows you to write copy based on marketing frameworks that have been used by professionals for years. It’s ideal for brands, products, and services you need to promote. This features includes the following templates:

AIDA Framework: The AIDA template stands for Attention, Interest, Desire, and Action. This basically divides your copy into sections drawing attention from consumers and piquing their interest. The suggested copy also includes content that appeals to the consumer’s desire, then ends with a call to action.
PAS Framework: The PAS template is structured by generating copy which highlights the consumer’s Problem, Agitate, and Solution. It’s focused on how a particular product will help solve a consumer’s problem.
Bridge-After-Bridge Framework: Also known as BAB framework, this copywriting structure revolves around the idea of getting a consumer from a bad place to a better one. It shows the before and after scenario after benefitting from a product.

For this example, I used the AIDA template for an imagined non-invasive weight loss service company. The new company promotes fitness and advocates against fad diets. It performs non-surgical weight loss procedures, such as wraps and thermomagnetic massages.

Again, Jarvis asks for a description. It also requires you to specify the tone of the copy. I placed “friendly” and “professional” under the box. See my input below.

Here’s the first suggestion from Jarvis:

Based on this example, I’d say the AI-generated content is quite engaging. It tried to have a personal touch by letting the customer know they’re here to help. The writing empathizes with consumers who have a hard time losing weight. However, since this is for a new company, the introduction “We have helped thousands of people lose weight and get in shape,” does not apply. So as a writer, I simply have to remove it. This can be replaced with the intent to help more people lose weight and get in shape.

I actually pulled out at least 6 different content suggestions. From these, writers could get the best parts and edit them into one strong copy description. On it’s own, the content would still benefit from a lot of editing. Here are some issues you might encounter while generating copy suggestions:

Hard Sell Copy. The sample content can be hard sell, even if you specify a professional tone of voice. It tends to use exclamation marks (!) per sample. I believe this depends on the product or service you are writing about. Certain products or services may sell more with the hard sell approach, so the AI suggests this strategy. It may also appear like the “proven” way to communicate to consumers. But if you’re going against this direction, it’s a nuance the AI tool might miss. If your business or client specifically avoids exclamation marks your copy, be ready to make the necessary edits.
Can be Wordy, Long, Redundant. In terms of style, here’s where you can’t rely on Jarvis to write the entire thing. If you happen to input a long and detailed product description, the AI has a tendency to generate wordy variations of the copy. If you notice, some details are also redundant. In copywriting standards, this needs tightening. Conciseness can be an issue, most notably if you’re not used to brevity. Thus, I believe this tool will best benefit writers and editors who have considerable experience in crafting straightforward copy.

Product Description

The app comes with a special template for creating product descriptions. If you have a large inventory of product information for rewriting, this is the right tool to use. It even comes with an optional language output translation feature, which is available in other templates too.

However, the language feature is limited. I tried putting Thai, Italian, and Japanese and it generated few suggestions, some mixed with English. Same thing with Punjabi and Vietnamese. In other templates, they just keep making English suggestions. Filipino is also not recognized by the AI, which likely means it cannot translate a bunch of other languages. This feature obviously needs development. But it’s not the main feature, so I doubt they’ll do a lot of improvements.

For this example, I used an imagined tire center that offers products and services throughout the U.S. I specifically wrote that it’s the second most affordable tire center in the country. I asked for a professional and witty tone. I’m not at all fluent in Spanish, but I placed Spanish under the output language box.

Below is the first suggested copy in Spanish:

When translated through Google, it reads:

“Don’t think twice, Adam’s Tire Center is your best option because it offers the largest range of products for cars and wagons. Join our satisfied customers and insure your tires with the Road Hazard Warranty service. Call or visit our sales center in Miami, FL, where we are honored to help you.”

Obviously, I can’t comment much on the accuracy of the translation. Though certainly, I have doubts for how writing in another language can capture certain styles and tones. But right now, what I’m more concerned with is the tendency to use superlative descriptions that might not accurately fit the brand. Things like “we offer the largest range of products” should probably be tweaked to “we offer a wide range of products…” If your tire center does not offer the largest inventory, you should not be writing that. It also assumed a specific location, which prompts the writer to include the actual business location (this is a good suggestion). Again, the AI copy would benefit from fine-tuning to make it specific to your product or service.

Now, back to English. Here are three other content samples generated by Jarvis:

The English AI-generated samples are not so bad. But in the last sample, there is a tendency for hard sell terms like “unmatched in quality,” that you need to watch out for. You can get the best parts and put them into one solid brand description. But again, these tend to be wordy and long. It would help to use the Hemingway app or Grammarly to make the descriptions tight and concise.

Content Improver

Using the Content Improver template will help you tweak the product or service descriptions you came up with. To show you how it works, I placed the content I wrote based on the edited tire center descriptions Jarvis generated.

For this example, I placed professional and witty under tone of voice.

Suggested content from Jarvis:

Based on the sample suggestion, I’d say the first two can pretty much stand on their own. These are straightforward copies that address consumer needs with a direct call to action. Though the first one may sound a bit informal, it might fit the type of consumer demographic you are targeting. Finally, the last example gets a bit wordy but can be fixed with a couple of edits. The major issue is the number (555-5555), which the AI mistook for an address.

Marketing Angles

Besides churning out copy suggestions, Conversion.ai has a brainstorming tool. This basically takes your product or service and comes up with various campaign ideas to promote it. If you’re running out of concepts for promotion, Jarvis leverages on your product’s features and strengths. I appreciate that it tried to come up with benefit-driven copy based on the example I put.

For this example, the product I used is a gym management software. It helps gym owners manage activities, schedules, and handle payments. The software aims to run gyms more efficiently.

I personally find the following suggestions helpful in pushing the strengths of a product. I would definitely use this tool for brainstorming ideas. Here’s what Jarvis generated:

Unique Value Propositions

Another intriguing feature is the unique value propositions (UVP ) template. UVP is essentially a clear statement that describes the benefit your product offers. It also captures how you address your customer’s needs and what distinguishes you from the competition.

If you have a product or service, It claims to generate copy that describes your product’s unique advantage in a remarkable way. To test how this works, I used the previous example, which is the gym software. It came up with several statements that emphasized the product’s benefits. See Jarvis’ suggestions below. Personally, I like the idea of software that helps me make more money with less work.

Feature Benefit

The feature benefit template comes up with a list of advantages offered by your product. For this example, the product is a camisole for plus size women. You’ll see how it took the paragraph details and made bulleted benefits based on those features. It’s a useful tool if you want to break down your product’s unique selling points so you can further emphasize them in your campaign.

Persuasive Bullet Points

Another related function is the persuasive bullet points template. This is very similar to the feature benefit template. Personally, I think it’s either you use this or the feature benefit template if you want to highlight product advantages in bullet points. On the other hand, this template doesn’t categorize benefits as emotional or standard advantages.

Copy Headline and Sub-headline Templates

Conversioan.ai also comes with copy headline and sub-headline templates. They claim the AI is “trained with formulas from the world’s best copywriters.” It also guaranteed to create “high-converting headlines” for businesses. At this point, the only way to know if it does have high conversion is to see actual results. Right now, my review can’t prove any of that. But it would be interesting to know from companies who have been using this software for results.

Perfect Headline: For this template, I used an earlier example that provides non-invasive weight loss services. You’ll see the product description I used, followed by the suggestions made by Jarvis. I specifically liked the headline: Science-based approach to safe, effective fat loss. It’s right concept I was going for.

Website Sub-headline: I used the same product description for the sub-headline. I also used the suggested headline generated by Jarvis, which is “Science-based approach to safe, effective fat loss.” Based on Jarvis’ suggestions, I liked the last one, which emphasizes non-invasive slimming. It also tells consumers the procedure is safe. Though it tends to be wordy, I appreciate it provides different ways you can get your message across.

Sentence Expander

Another interesting feature is the sentence expander. It claims to make your sentence longer and more creative. I guess it should help you get to another thought if you caught writer’s block. But I’m wary what kind of suggestions it might give. When I tried it, it’s just another way to rewrite your sentence in a longer, more detailed way.

In any case, see my sentence below.

Here’s what Jarvis generated:

I’m actually not a fan of long-winded sentences. However, I do appreciate the extra details added by the AI. I can use these suggestions if I make further edits on them. But realistically, if I’m writing an article, I’d skip this and go directly to what I’m trying to say. That would save me time. If I want to talk about the negative psychological effects of social distancing, I’d write that point per point. My idea of expansion is moving an argument forward, not merely adding more details to what was already said.

Creative Story

Here’s an interesting template I was curious to try. I wonder how Jarvis would develop a two sentence plot. It’s fascinating to see how an AI that uses “proven high conversion data” would suggest story development.

For my example, I took a horror story plot inspired by the Bone Turner from a popular horror podcast called The Magnus Archives. See my plot description and the suggestions made by Jarvis.

Story suggestions by Jarvis:

I have to say, these are very interesting ideas for an introduction. It’s also funny how it used the name “Jonathon,” because the actual name of main character in the Magnus Archives is “Jonathan.” I kind of think that was on purpose, since the AI probably knows the Bone Turner is from a popular online show.

In any case, I particularly liked the second suggestion. With some editing and fine-tuning, you could fix the details to fit the story in your head. On the other hand, I’m wary authors might rely too much on this to bridge plot gaps. While it’s amusing, it’s more compelling to read plot twists and resolutions that are not forced. At this stage, I’m still not convinced the AI can make a story without contrived plot twists.

Email Subject Lines

Besides creative writing tools, Coversion.ai also has templates for email marketing. This feature is made for businesses or individuals who want to promote products and services via email. The app claims to come up with catchy subject lines that draw consumers to open your email. In this example, I used an imaginary cake shop that delivers throughout LA. I thought Jarvis came up with a long list of creative subject lines. These were spot on for the example. Since I am a cake person, I’d likely read this kind of email.

Personal and Company Bio

You can also generate creative personal and company bios through Jarvis. If you’re running a personal blog or website, Jarvis generates personal bios in first person or third person POV, whichever you are more comfortable with. I’m actually pleased with what the AI suggested. It’s a good start, because I find it hard writing about myself.

The example below is not me, of course. I made up Jessica Ackerman as the founder of Mad Cakes in LA.

Here’s what Jarvis generated:

It does sound like a personalized bio. Especially with the detail about cuddling with cats and dogs. Again, I’d edit it to be more particular about details. Other than that, I think it’s a good tool to use.

Next, Jarvis also generates company bios that sound professional. I put a three-sentence info about a company that boosts website conversion for businesses. I was surprised how long the suggestions were. It also presumed the names of clients the company has serviced (TripAdvisor, Yelp, etc.). Again, for particular information like this, it’s important to edit or remove them. Otherwise, you might publish copy with misleading details.

Suggestions from Jarvis:

Real Estate Listing – Residential

You can utilize this template to create creative and descriptive residential listings. It’s helpful for real estate agents and people who are planning to sell their property. The following shows information about a house for sale, followed by listing suggestions by Jarvis.

Suggestions from Jarvis:

It’s interesting how the suggested content appeals to the consumer’s idea of a perfect home. It tries to paint a picture of affluent living just based on the golf course description I supplied. But again, for accuracy, these added details should be edited by the writer.

Templates for Specific Online Platforms

Besides articles and product or brand descriptions, expect Conversion.ai to provide special writing features for online platforms. This includes Facebook, Instagram, YouTube, Google, and Amazon accounts. The AI’s content suggestions are based on posts and ads that have generated high traffic on these platforms. I think this a good tool to use if you want an edge over what already sells.

Facebook Ad Headline: Makes catchy headlines for FB ads, claims to increase chances of clicks that lead to sales.
Facebook Ad Primary Text: Claims to generate high converting copy for FB ad’s primary text section.

For the Facebook ad headline, my example is a cake shop that delivers a wide assortment of cakes in Los Angeles. It specifically mentions delivering cakes “within an hour or your money back.” Here’s the example and Jarvis’ suggested content.

AI ad sample headlines:

I must say these sound like fun and friendly FB headlines. I personally would like a last minute dessert. And if I don’t have time to pick up cake, I’d certainly like one delivered. Just not sure about “Get 500 Instagram Followers,” the suggestion is out-of-place. I’d use this tool for a fresh and exciting FB headline.

Here’s the AI sample for Facebook ad primary text:

Based on the FB text sample, the AI instantly suggested to give away free cake. Most of the generated samples headed toward this direction. It didn’t just generate engaging copy, it likely showed you what other cake shops do to draw more customers. I think it’s a great marketing strategy to have promos and free cake. I also like that it suggested catchy hashtags. But again, I’d fix the wordy and adjective-ridden descriptions. With a little editing, the samples should read more smoothly. Other than that, it’s a fast way to come up with social media copy.

Photo Post Captions for Instagram

You can use the app for a company or store’s IG accounts. Here are some samples based on a Mad Cakes Black Chocolate Indulgence photo. If you need ideas for your IG post, this tool can suggest copy that’s simple and straightforward for IG. Depending on your product or service, it suggests content that typically targets your customers base.

Video Writing Templates for YouTube

Next, Conversion.ai offers specialized templates for videos, specifically for platforms such as YouTube. But I also think you can use the content similarly if you’re posting on other video sites. However, the suggestions are based on content with high traffic on YouTube. It includes the following features:

Video Topic Ideas: For brainstorming video content concepts that rank well on YouTube. For example, your initial topic is baking homemade cake. It’s a useful tool for letting you know what people are actually interested in. It gives you an idea what to work on right off the batt. Here are the AI’s suggestions. It mentions concepts for cake baking videos many people look for:

Video Script Outline: Helps make script outlines for any topic. However, this works more suitably for how-to and listicle type videos, not the ones with a narrative. The example below for how to spot aurora borealis or Northern lights. From the AI suggestions, you can choose the best strategies to come up with your own outline. I noticed many suggestions can be too general, besides the more specific ones I posted below. It’s still best to do your own research to make your video content more nuanced and unique. Otherwise, you may just parrot what other content creators have already done.

Video Titles: Like the other templates, there’s also a video title feature. As an example, many users on YouTube like to create content about shows or films. Suppose you want to write a feature about the anime Attack on Titan. For the suggestion, the AI actually came up with pretty awesome titles and topics you can start researching on. While this is based on high-traffic fan search, what you can do is watch what’s already there. This will help you come up with more unique insights about the show that has not been tackled. Again, try to focus on what would set your content apart from what’s already there.

Blog Post Templates

Conversion.ai provides templates that help you conceptual blog posts for your brands. It has tools to help you brainstorm topic ideas and outline your content. These suggestions are all based on high ranking topics on Google. It also comes with features that help compose blog post introductions and conclusions.

Blog Post Topic Ideas
Blog Post Outline
Blog Post Intro Paragraph
Blog Post Conclusion Paragraph

For the example, let’s focus on the topic template. I used the earlier example, Best Shape, which is an imaginary non-invasive weight loss service. See the AI’s suggestions below.

Jarvis’s results show topics that trend around non-invasive weight loss methods. Trending topics around your market is always good to know. For ideas on blog topics, I think Conversion.ai will really be a useful tool. If you need help structuring your outline, I think it’s worth using it especially if you’re having trouble with organization.

Personally, after getting different topics, you can start writing your post without the app. You won’t need it especially if you already have an idea what to write. It’s still better to do proper research than rely on the app to add information on your post. As you’ve noticed, it has a tendency to supply the incorrect information, which you must diligently edit.

Would I Recommend This Software?

After crash testing Conversion.ai, I would recommend this tool to agencies or individuals that deal with extensive online copywriting and product rewrites. They will benefit the most by eliminating the time-consuming process of doing product descriptions. I would also recommend it for businesses that run social media campaigns, including Google and Amazon ads. This will help generate and organize copy ideas faster, especially if you have a lot of products and services to promote. And because the AI suggestions are based on high-ranking topics, you have a better idea of what your client base is also looking for. It can also enhance messaging concepts and help brainstorm new campaign ideas for a product or brand. Just remember to always edit the content suggestions.

On the other hand, I would not recommend this app for long-form writing. I do not think it is ideal for any writing that requires a lot of research. Because the AI suggestions tend towards incorrect information, you’re better off researching current data on your own. It’s an interesting tool for wring stories, but I also worry authors might be too reliant on the app for plot ideas. There is a difference between carefully worded prose versus long-winded sentences composed by this app. Human writing is still more precise with expression, which the AI has yet to learn.

While it’s a good tool to have, the bottom line is, you still need to edit your content. It will help you structure your outline and compose your post. However, the impetus for writing and the direction it will take is still on you, the writer. My verdict? AI writing technology won’t fully replace humans anytime soon.

Categories: seo tools

How to Become a Digital Marketing Specialist (10 Steps Guide)

Posted by on Jun 15, 2021 in SEO Articles | Comments Off on How to Become a Digital Marketing Specialist (10 Steps Guide)

How to Become a Digital Marketing Specialist (10 Steps Guide)

Working in the digital marketing industry is a great experience. For the last 15 years, I’m working as a digital marketing manager and in this post, I’ll explain how to become a digital marketing specialist with no prior experience in marketing.

Becoming a digital marketing specialist requires a lot of effort and hard work but it’s the best digital marketing job you can get in the online marketing industry.

Nevertheless, if you are willing to put in the required effort, there is nothing stopping you from pursuing a digital marketing career.

In this guide, you’ll learn what does a digital marketing specialist do, how to build the necessary skills, and what to expect in terms of annual salary.

What does a Digital Marketing Specialist Do?

A digital marketing specialist is a professional with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.

He / She needs to have a good knowledge of all Digital marketing disciplines and tools. The job responsibilities include:

Designing, implementing, and monitoring SEO campaigns
Analyzing and optimizing PPC campaigns
Supervising content marketing campaigns
Utilizing social media networks (for traffic, awareness, and sales)
Managing the other members of the digital marketing team
Coordinate the activities of all digital campaigns
Set goals and analyze the performance of all digital marketing channels

The difference between a digital marketing specialist an SEO specialist or a PPC specialist is that a digital marketing specialist needs to be an expert in more than one area and have a broad knowledge of how digital marketing works in general and not just a single discipline.

10 Steps to Become a Digital Marketing Specialist

These are the 10 steps to follow to become a digital marketing specialist.

Learn Digital Marketing Essentials
Work as an SEO Expert
Master PPC Advertising
Build Social Media Marketing Skills
Implement Content Marketing Campaigns
Learn How Email Marketing works
Build Team Management Skills
Learn How to Use Data Analysis / Reporting tools
Get a Digital Marketing Certification
Stay Updated on the Latest Digital Marketing Trends

1. Learn Digital Marketing Essentials

The first step to becoming a digital marketing specialist is to learn what is digital marketing and how it works.

Watch this video to get an idea of what a digital marketing specialist is expected to do.

Digital marketing is not a single discipline but it’s a term that encapsulates a number of techniques and methods you can use to promote a website or products online.

The most important digital marketing channels are:

Website Marketing
Search Engine Marketing (includes SEO and PPC advertising)
Content Marketing
Social Media Marketing
Email Marketing
Affiliate Marketing
Video Marketing

As a digital marketing manager, you need to know what is the role of each channel, what it does, and how to use it.

LEARNING RESOURCES

Digital Marketing Full Course – a comprehensive course to learn everything you need to know about digital marketing.
Best Digital Marketing Courses – The 10 best courses to learn digital marketing and become an expert.
How to Learn Digital Marketing – A step-by-step guide on how to start learning digital marketing (for free).

2. Work as an SEO Expert

Once you get a general idea of what do we mean by digital marketing, the next step is to master SEO and become an SEO expert.

SEO has a critical role to play in the success of a digital marketing campaign, that’s why it’s important to learn how to optimize a website for search engines.

Building your SEO skills will also make it easier to work with other online marketing techniques.

Although it is more likely that you will have dedicated SEO experts in your team, as a digital marketing expert you’ll have to supervise them and the most efficient way to do this is to have working experience with SEO.

LEARNING RESOURCES

SEO Certifications and Courses – The fastest way to learn SEO is to follow a course and get certified and these are the best courses available online.
How to Pursue a Career in SEO – Explains the job responsibilities of an SEO, includes resources on how to get a job as an SEO.
The Complete SEO Course – a step-by-step course to help you become an SEO professional.

 3. Master PPC Advertising

A considerable amount of your time and budget will be allocated to managing PPC campaigns either on Google Ads or Facebook.

As a digital marketing specialist, you need to know about the different types of campaigns you can run and how to correctly measure and analyze the results.

Depending on the size of your team and industry, it is common for a digital marketing campaign to only have PPC campaigns running so mastering PPC is more than critical.

LEARNING RESOURCES

Best Google Ads Courses – Best courses to learn PPC marketing and get certified.
How to Become a PPC Expert – The steps to take to become an expert in PPC advertising.
Facebook Blueprint – Free guides and courses on everything you need to know about Facebook Marketing.

4. Build Social Media Marketing Skills

Besides using paid ads on Facebook, you also need to learn how marketing works on other networks.

Depending on the type of website to promote, you may have to explore other social media networks like Twitter, Pinterest, or LinkedIn, and thus is important to have the necessary skills.

LEARNING RESOURCES

Social Media Marketing Tips for Beginners – An introduction to social media marketing
Social Media Marketing Courses – a list of the best courses to learn social media marketing fast.
How to Become a Social Media Manager – a detailed guide on how to become a social media manager.

5. Implement Content Marketing Campaigns

To power all your digital marketing campaigns, you need content that has the following characteristics:

Satisfies the user intent
Interesting for users to read
Optimized for each platform (SEO, FB, etc.)
Generates rankings, leads, and conversions

Content can be in the form of text, video, or audio and can be in different formats like articles, YouTube videos, landing pages, podcasts, etc.

As a digital marketing expert, you need to prepare a plan on what type of content to produce and when and how to measure the performance of each content type.

This is what content marketing is all about.

In a well-structured digital marketing team, your job will not be to provide the content (you will have dedicated writers for this task), but it’s your responsibility to ensure that the right type of content is produced for the different campaigns.

LEARNING RESOURCES

Content Marketing Courses – a list of high-quality courses to master content marketing and get certified.
Content Marketing Specialist – the steps to follow to become a content marketing professional.
How to Get Into Content Marketing – advice on how to start a career in content marketing with no experience.

6. Learn How Email Marketing Works

Email is still one of the most popular selling tools. Despite the rise of social media networks, marketers use email marketing to finalize a sale, get more leads and engage with their customers.

Email marketing is usually the last step of a marketing sales funnel. All other digital marketing campaigns (SEO, PPC, Content Marketing, Social Media Marketing), generate leads for email marketing and email marketing will do the sales (or any form of conversion), through a series of targeted emails.

In most teams, the role of email marketing specialist is missing so the responsibility of running email marketing campaigns falls directly under the supervision of the digital marketing manager.

Learning Resources

Email Marketing Specialist – a beginner’s guide to email marketing.
Email Marketing Courses – the 10 best courses to understand how email marketing works.

7. Build Team Management Skills

To become a digital marketing professional, you need to have good team management skills.

The reason is that part of your job responsibilities will be to lead and manage a team of other specialists that make up a digital marketing team.

In big digital marketing agencies, the digital marketing manager is essentially the manager of the team (or team leader if you prefer) and besides the technical knowledge, he/she needs to have the necessary skills to manage a team of people.

This means knowing how to work with project management tools, setting goals and targets, training your team, and all other tasks that a person in a managerial position is supposed to do.

For small teams or digital marketing experts who work as freelancers, you may not have to manage people but you still need to know how to create project plans, set milestones, and monitor the progress of a project.

8. Learn How to Use Data Analysis / Reporting tools

Besides monitoring and optimizing digital marketing campaigns, part of the daily tasks of a digital marketing professional is to analyze data and prepare reports.

Whether it reports to the marketing department or to the client directly, a digital marketing manager needs to know how to use several digital marketing tools.

The must-know tools are:

Google Analytics
Google Data Studio
Google Search Console
Facebook Ads Reporting
SEMRUSH or similar (Ahrefs, Moz, HubSpot, etc)

LEARNING RESOURCES

Google Analytics for Beginners – A list of the most popular analytics reports to use on a daily basis
Google Search Console – a step-by-step guide for beginners

9. Get a Digital Marketing Certification

One of the fastest and most efficient ways to become a digital marketing specialist is to follow a comprehensive digital marketing course.

A digital marketing course will teach you everything you need to know about digital marketing without having to read separate guides or look for additional resources.

Getting a digital marketing certification from a reliable company, it’s a great way to show that you know Digital marketing.

Becoming certified does not prove that you are a good digital marketing professional but it does show that you have the necessary knowledge for the job.

Of course, to secure a position in a big agency or company, you need to have several years of working experience and ways to demonstrate your expertise (success stories and case studies).

10. Stay Updated on the Latest Digital Marketing Trends

Google is making thousands of updates per year to its search results and algorithms, Facebook is adding/changing new features all the time, Google Ads move towards AI, etc., etc.

The changes happening in the digital marketing industry are continuous (I would say daily) and are a lot.

Learning never stops for digital marketing experts and this is something that makes this profession very interesting and challenging. You never get bored as there are always new things to learn.

If this is something you cannot accept, then becoming a digital marketing specialist is not the best choice for you.

If on the other hand, you like working in a dynamic environment, you need to make sure that you stay informed of all the latest trends and the resources below will help you do that.

LEARNING RESOURCES

Search Engine Roundtable – Covers topics related to SEO and digital marketing. A must-follow resource for digital marketing professionals.
Think With Google – Latest marketing research and digital trends
Marketing Land – Daily updates on everything related to digital marketing
Facebook Newsroom – Updates on Facebook marketing and related topics
Google Blog – Updates on all Google Products and Services

How much do Digital Marketing Specialists Make?

Now that you know what it takes to become a digital marketing specialist, you may be wondering if is worth the effort.

As with many professions, the salary of a digital marketing professional depends a lot on the experience, country, and type of job (working in a company or freelancing).

The annual salary of digital marketing specialists in the United States is between $40K and $60K.

The following table shows the average annual salary of digital marketing specialists (from payscale) in the United States according to years of experience.

Digital Marketing Salary – Years of Experience

Entry Level (less than 1-year experience) – $40, 453
Mid-Career (5-9 years of experience) – $55, 850
Experienced (more than 20 years of experience) – $61, 763

Zip Recruiter sets the average to $52,190 per year or $4349 per month.

Average Digital Marketing Specialist Salary

If you plan to work as a freelancer, an experienced digital marketing manager can make up to $140 per hour.

Digital Marketing Specialist Consultancy Rates Per Hour

Key Learnings

If you want to become a digital marketing expert, you need to have in mind three things:

You need to learn how to use each and every digital marketing channel.
Digital marketing is a dynamic industry and continuous learning is part of the daily routine of a digital marketing professional.
The salary and compensation depend a LOT on years of experience and results.

You don’t need to have a formal university degree, although there are many schools that offer digital marketing degrees.

If you are willing to learn and put on the required effort, there is nothing stopping you from starting a career in digital marketing.

The post How to Become a Digital Marketing Specialist (10 Steps Guide) appeared first on reliablesoft.net.

[Announcement] SEOPressor Connect v6.4 With Improved WordPress 5.6 Compatibility

Posted by on Jun 12, 2021 in SEO Articles | Comments Off on [Announcement] SEOPressor Connect v6.4 With Improved WordPress 5.6 Compatibility

[Announcement] SEOPressor Connect v6.4 With Improved WordPress 5.6 Compatibility

Did anyone order an update baked fresh from the oven?

Because we’re rolling out the piping hot v6.4 update for your SEOPressor Connect plugin!

We’ve received inquiries and requests. And we’ve been hard at work, upgrading the plugin so you can use it with maximum comfortability.

WordPress 5.6 compatibility

We’ve tweaked and tinkered with our plugin to ensure that it’s compatible with WordPress 5.6 block editor.

This includes not only ensuring the UI elements are appearing on your plugin, but are also working without any bugs or issues.

If you happen to be using previous legacy versions like WordPress 5.5 or 5.4, fret not! Our SEOPressor Connect plugin still works just fine with the legacy versions!

Updated deprecated jQuery function

If you install a WordPress plugin called “Enable jQuery Migrate Helper”, there were issues where you can’t edit any WordPress pages. This new plugin helps plugin developers migrate over to the new WordPress.

Any attempts to edit any WordPress pages will result in seeing the error message as below.

We’ve updated the deprecated jQuery function to resolve this issue.

 There were also other bugs reported and squashed. Feel at ease with the latest update installed!

SEOPressor Connect v6.4 Changelog

Improved compatibility with WordPress block editor (Up to 5.6)Updated deprecated jQuery functionFixed a rare bug where the readability shows 0% for all pagesFixed a rare bug where the plugin shows inaccurate word count for all pagesFixed a rare bug where users are unable to scroll through the items listed in “Suggested Optimization” and “LSI Keywords Extension”Fixed a rare bug where “Suggested Optimization” suggests to add keyword(s) in URL, even though the keyword is already in URLMiscellaneous bug fixes

Follow these 6 simple steps to upgrade your SEOPressor Connect now to version 6.4:

Uninstall and delete your existing SEOPressor version from your domain. (You don’t have to worry about losing your SEO settings, they are saved and will be carried over once you install SEOPressor Connect.)Go to https://seopressor.com/upgrade-seopressor/. Enter your purchase email/receipt number.Once you’ve entered your purchase email/receipt number, click on the “Download SEOPressor” button and your SEOPressor Connect file will start downloading automatically. You will also receive an email containing your SEOPressor Connect activation code.Go to your WordPress dashboard > Go to “Plugins” > Click “Add New”.Click “Upload Plugin” > Click “Choose File” > Open your downloaded SEOPressor file > and click “Install Now”.Once SEOPressor Connect is installed, activate it by entering your activation code into SEOPressor’s plugin settings.

Follow the steps above and enjoy the newest updates on your favourite plugin!

You can always visit our tutorials page to learn more on how to get the most out of SEOPressor.

Let us know what you think about this update! As usual, any thoughts and feedbacks are always welcomed

Thank you for your continuous support!

Happy optimizing!

Sincerely,
The SEOPressor Team

That movie where those two guys drink wine – How Google is understanding your searches, DistilledLive video discussion

Posted by on Jun 10, 2021 in SEO Articles | Comments Off on That movie where those two guys drink wine – How Google is understanding your searches, DistilledLive video discussion

How does Google understand your searches? Well, in the latest DistilledLive video Will Critchlow and Tom Anthony share their thoughts on some of the new ways that Google is ‘understanding’ the web. On a similar subject to Will’s recent talk on the Future of Search, the guys talk through how Google is now interpreting our search results and their relevancy rather than just indexing them.

So, how can the search for ‘that film where those two guys drink wine’ really work? (It does!) And what does this mean for the state of search? Will and Tom talk through it using a few examples [here’s the Reddit one] in the video. You can find the full transcript below.

How do the changes we’re seeing in Google shape user expectations and what does this means for the future of search? We’d love to hear your thoughts in the comments below.

DistilledLive | How Google is understanding your searches

Will: Hi everyone. Welcome to another Distilled Live. I’m Will Critchlow. This is Tom Anthony, one of my colleagues here in London. Tom and I have been talking recently a lot about some new models for thinking about how Google is understanding the Web and how that is influencing the way people are searching. The first thing we talk about is a move from indexing to understanding. You want to tell us a little bit about that, Tom.

Tom: Yeah, basically the old model of just Google understanding a word and perhaps some synonyms has moved aside, and with the Knowledge Graph and everything Google are starting to understand the Web more than just index it. So a great example would be, if you search for Usain Bolt, you get the little fact box at the side, and it might tell you how tall Usain Bolt is.

Will: They know he’s a person, that’s it’s an entity.

Tom:  They know he’s a person. Yeah, so you get his name, nationality, the important stuff about a person. So it’s starting to really understand, and that’s the key I think.

Will: Yeah, and we see that as well with some kind of longer tail searches. There was a great Reddit thread, which we’ll link to . . .

Tom: Yeah.

Will:  . . .  where you can search for movies in really obscure ways. That one movie where those two guys drink wine is a search query that really shouldn’t work Yet on Google it does, and on pretty much any other search engine it doesn’t.

Tom: Doesn’t. Yeah.

Will: Precisely because there’s entity modeling.

Tom: Exactly. Another example would be, going back to the Usain Bolt thing, if you search for say Eileen Collins, who was an astronaut, it doesn’t tell you how tall Eileen Collins is. It tells you how long she spent in space. So not only are they . . .

Will:  Whereas you don’t get that for Usain Bolt.

Tom:  No, you get how tall he is because that’s what you’re probably interested in for an athlete. So not only is it understanding that he is a person, so understanding what properties about him are important, what properties about another person are important for a different reason.

Will: Which also relates to conversational searches, which we see in voice activated, where you can do a search for Usain Bolt and then follow up with how fast does he run the 100 meters.

Tom: Yeah.

Will: I don’t know if that exact query works, but those kind of queries.

Tom: Yeah. So the one I’ve seen is like, “How old is Justin Bieber,” and then, “how tall is he?” So you just use the pronoun, and it still understands. You’ve got this conversation where it’s understanding the entity we’re talking about.

Will: There was a keyword related example that I’ve been using recently, which is there’s been a growth, if look on Google Trends, there’s been a growth in searches including the word “best.” And as we were talking about, that doesn’t necessarily mean what it used to mean.

Tom: No. So before people might be searching for best because it was . . . 

Will: There might not be a good reason.

Tom: No, no.

Will: But the model would have been pages that used the word “best” on them.

Tom: Exactly. Rather than expecting Google to understand the concept of best and somehow . . . also it shows the expectation of users of a search engines. They are now starting to believe. If you look at that trend, which we’ll flush out, you can see that there’s more and more trust in users that Google is going to understand what best means and help you.

Will: Right, people are assuming that that is a sensible thing to search for.

Tom:  Yes.

Will: Best restaurant. Best whatever.

Tom: Which it definitely didn’t use to be.

Will: Definitely didn’t use to be. So all of that tied together has led us to this new model for queries. We’re starting to break down the context of the query as well into . . . what was your word for it Tom?

Tom: Aspects.

Will: Aspects. Implicit and explicit aspects. So walk us through that.

Tom: Exactly. So basically, it used to be the old model was the whole of your query was the keywords you typed in, which was what you explicitly searched for.

Will: Yeah.

Tom: And over time, like a few years ago, SEOs were talking very heavily about personalization and all that stuff. But I think personalization is too narrow a concept. It doesn’t cover everything. So we’ve been using the term context to cover more and more of what we term the implicit aspect of a query. 

Will: So where you are, what device you’re on.

Tom: Exactly.

Will:  What time of day is it. What searches you’ve done recently. All those things.

Tom: Yeah. Like a couple of years ago it came out that Google were using 57 signals when you weren’t logged in.

Will: Okay.

Tom: So these were 57 different signals. So we can’t even imagine what they all are. But that implicit part that Google’s trying to use these signals to give a better search result to you. Basically, these are part of the query, if you look at it like that. A great example is someone searching for “London tube stations.” If I just tell you someone searched London tube stations and tell you nothing else, it’s really difficult to understand what that user’s intent is. What are they looking for?

Will: Do they want a map? Do they want photos?

Tom: Is it a child looking for the history of the tube or something for some homework? But if I now tell you that London tube stations is the explicit part of the query, what they’ve typed in, but now to give you some of the implicit aspects. They’re an iPhone user. They’re on the street. They’re in London. And suddenly it becomes far easier to determine their intent.

Will: Right, that they want a tube station near where they are.

Tom: Nearby, exactly.

Will: That makes perfect sense. And so we have this model that we should be thinking of the query, not just as the words typed in, that’s the explicit aspect of the query.

Tom: Yeah.

Will: The implicit aspect of the query is everything else that goes along with that, which, as we said, is things like where you are, what time of day it is, what device you’re on, what searches you’ve done recently.

Tom: Yeah.

Will:  Your full search history.

Tom: Exactly.

Will: And even other information that they gather from other Google services.

Tom: Including the social aspects, which we’ve been deeming personalization. So personalization is part of this context.

Will: Sure. So who’s in your circles, who has you in their circles.

Tom: Exactly.

Will: Who’s plus’d one stuff and other social signals as well. So what does this mean over time? What we’re saying is that going back far enough the whole query was just the keyword. 

Tom: Yeah.

Will: Then we started getting this additional implicit aspect on top of that.

Tom: Yeah.

Will: And what are we seeing now?

Tom: So now we’re seeing people are starting to understand that Google, as with the example with best, people are starting to understand and trust in Google, without knowing it, that’s the implicit part of the query . . .

Will: To understand them.

Tom: To understand them and to take in some implicit aspects. So it used to be, for example, that if I was searching for a restaurant and I was in Finchley in North London, I’d search “restaurant Finchley.” Nowadays I don’t do that. I just search the keyword “restaurant” because I understand and most users understand that Google is going to take into consideration where you are.

Will: Because they get that feedback. They do a search query like that. They start seeing it get personalized, all the implicit context. .

Tom:  Exactly. So over the last few years people have been doing more and more of those searches.

 Will: Absolutely. Actually, I vividly remember giving a talk about keywords – it must have been four years ago – and mocking the kind of business owner who wanted to rank for “restaurant.”

Tom: Yeah.

Will: What does that search even mean? But now, of course, we know what it means.

Tom: Yeah.

Will: And we’ve had personal experiences of this. I’ve been referring to a time I was in Boston and I did search for breakfast. Just typed the word “breakfast” into Google without even thinking  about it.

Tom: Yeah.

Will: This was not me testing out anything. And it worked. Instead of getting a definition of breakfast on Wikipedia, which is probably what we would have got a few years ago, I got great places to have breakfast near where I was at that moment in time. It knew where I was. It knew I was in a new city on the right device, etc. We’re getting these personal feedbacks, but we’re seeing this kind of growth of the total information being passed to the search engines coupled with potentially in some cases the decline of the explicit keyword part of the query.

Tom: Yeah. 

Will: And we think that this probably has implications for all kinds of measurement and I guess the culture of Google as a whole.

Tom: Yeah, and the culture of SEOs.

Will: Right. 

Tom: Because for the last decade or more, the number one word you associate with SEO would be keyword. People were very keyword focused, and we’re not at the point now where some people talk about the death of keywords and everything like that. We’re not at that point. But we’re certainly seeing a shift away from it, and Google are doing the not provided thing they say for privacy reasons, but I’m sure there’s other aspects of that. But also the whole keyword focus, we need to start moving away from that.

If you’re reporting on rankings for your clients, or you’re looking at their analytics and what keywords they’re ranking for, that’s becoming less and less useful. Now, if you’re a small Indian restaurant in Finchley and your SEO comes to you and says that you’re ranking really well for restaurants, you’re probably going to be like, “Whoa.” But that’s because you’re ranking for restaurants when someone within half a mile on a mobile device is searching for you.

Will: A subset of users. And right now that’s not an easy thing even to diagnose actually.

Tom: Yeah.

Will: So I guess probably where we’ll wrap this up is, looking to the future, we don’t really know what the measurements are going to look like, what the tools are going to look like, or actually in detail what some of the signals will be that will influence how you rank different kinds of implicit aspects to queries. But that’s what makes the whole game fun.

Tom: Yeah, I think the first step is for us as SEOs to start educating our clients and changing client expectations.

Will: Showing some of these queries. .

Will: Showing the change in user behavior and taking advantage of . . . there will be undoubtedly be tools and data that we can use to power this stuff as we go along. Well, thanks Tom. Thanks everyone. We’ll see you soon.