SEO Articles

Is Javascript Bad For SEO?

Is Javascript Bad For SEO?

Does a bear poop in the woods? With javascript and SEO, the answer is just as clear, if a little more complicated. Javascript-driven sites aren’t bad for indexation. Google can crawl a site that populates content client-side. Javascript-driven client-side content is bad for SEO. Javascript-driven sites make Google work harder. At the very least, Google renders them more slowly. In the SERPs, that’s a competitive disadvantage. To demonstrate (Ian rubs his hands together) I get to use quadrant diagrams. If you already know how javascript works, what client-side rendering is, and...

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How To Manage WordPress Disk Space For Your Website

How To Manage WordPress Disk Space For Your  Website

Given that so many web hosting service providers are offering generous disk space today, the thought of how much space your WordPress site needs may not have crossed your mind. Hosts today offer more space simply because the cost of storage space has gone down significantly over the years. As a matter of fact, the cost of bandwidth has also been dropping. Unfortunately, file sizes affect your site in ways other than cost – they increase the loading time of your site and that is where it really hurts. While finding the right WordPress host to grow with certainly can mitigate some performance...

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10 Quick Wins We Can Make Using ODN as a Meta CMS

10 Quick Wins We Can Make Using ODN as a Meta CMS

The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without help from your development team or writing tickets. DistilledODN is platform independent, sitting between your website servers and website visitors, similar to a Content Delivery Network (CDN), as shown in the below diagram. This use case for ODN has been popular for many of our enterprise clients...

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Product page UX

Product page UX

If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX (user experience) and technical optimization. This article is about the first part: product page UX. Before we dive in, if you want to learn more about user experience (UX) and other essential SEO skills, you should check out our All-around SEO training!...

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LinkedIn taps Bing search data for interest targeting

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to target LinkedIn users based on the professional topics and content they engage with on Bing as well as the professional interests they’ve indicated on LinkedIn. LinkedIn launched interest targeting in January, allowing advertisers to...

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Google Florida 2.0 Algorithm Update: Early Observations

Google Florida 2.0 Algorithm Update: Early Observations

It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March. This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL— Google SearchLiaison (@searchliaison) March 13, 2019 What changed? It appears multiple things did. When Google rolled out the original version of Penguin on April 24, 2012 (primarily focused on link spam) they also rolled out...

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