SEO Articles

Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will share 5 common site structure mistakes people often make. Make sure to avoid all of these! Don’t know where to start improving your site’s structure? Our brand new site structure training will help you! You can currently get the course for $129! Get the Yoast...

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3 SEO Split Tests You Should Try

3 SEO Split Tests You Should Try

Yes, split testing for SEO is a thing, and a powerful one at that. In How Split Testing Is Changing Consulting, Will sums up why high priority SEO changes linger in developer backlogs, and how we’re addressing these issues with our ODN platform that allows us to test and roll out these recommendations without using our clients’ developer resources: we can substantiate best practices like H1 changes, alterations to internal links, and rendering content with and without Javascript. Let’s get started with three tests you should try to see if you can increase organic traffic to...

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14 Ways To Improve Your Search Ranking With Video

14 Ways To Improve Your Search Ranking With Video

Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands to reason video content could help you improve your ranking.   But with 400 hours being uploaded to YouTube every minute, it’s easy for any one video to get buried in search. Be aware that not just any video will drive up your ranking. You need to create the perfect… The post 14 Ways To Improve...

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Announcing Full-Funnel Testing – testing SEO and CRO at the same time

Announcing Full-Funnel Testing – testing SEO and CRO at the same time

Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing. Our ODN platform launched with a focus on SEO testing. You have probably thought about this by comparing it to tools like Optimizely that allow you to do CRO testing. If you want to know more about how SEO testing works and how it’s different to CRO, you can read more in this post on what is SEO testing. The trouble with just using one or the other...

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Google + Is Shutting Down. How Does It Impact Your SEO?

Google + Is Shutting Down. How Does It Impact Your SEO?

Google +? Have you forgotten about it, too? While many of you seem to have been disregarding Google + over the past few years, it was there. But now, as the latest news confirms, we’ve found out that it will be shut down after user information was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.   All in all, the news might affect lots of business owners. We’ve talked on our blog before, on multiple occasions, about the effect of social signals for your website. Now, it is time to see what has actually happened and what’s next....

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Marginal losses: the hidden reason your SEO performance is lagging

Marginal losses: the hidden reason your SEO performance is lagging

Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse. This is true even when the thinking behind a change is solid, is based on correct data, and is part of a well-thought-out strategy. The problem is not that all the changes are bad in theory – it’s that many changes come with inevitable trade-offs, and without testing, it’s impossible to tell whether multiple small downsides outweigh a single large upside or...

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