SEO Articles

It’s Not Too Late To Localize Your Black Friday SEO Strategy

It’s Not Too Late To Localize Your Black Friday SEO Strategy

Black Friday and Cyber Monday are very important because, for most retailers, Black Friday is one of the biggest revenue generators of the year, but it’s surprising (except perhaps to most SEOs) how many of them neglect the basics. If you fall into that category, you still have a few days to try to turn that lemon into lemonade with some very simple updates to your site. If you search for “black friday sale near me” you will likely see a Local Pack like this: Notice how Google calls out that these sites mention black friday sales, deals, etc. While most retailers likely already have a Black...

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10 Local SEO Predictions for 2019: Job Security For Local SEOs

10 Local SEO Predictions for 2019: Job Security For Local SEOs

    SMBs As a Group Will Continue To Not Get SEO A little over a year ago, my dentist moved his office but never thought about updating his listing in Google Maps, Apple Maps or his website. I showed him how to fix the issue, but this morning on the way to my end of the year teeth cleaning, not only was his old location back on Apple Maps, but he had also decided to change his business name from Joseph A. Grasso DDS to San Ramon Valley Cosmetic & Family Dentistry (perhaps for SEO reasons?), but had not bothered to update either his GMB or Apple Maps listings, let alone his...

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How to get the most out of PageRank and boost rankings

How to get the most out of PageRank and boost rankings

There are 100s of signals that help Google understand and rank content and one signal in particular, PageRank, is often not fully taken advantage of on large scale websites. Harnessing PageRank can provide the boost you need to gain traction in search results once you’ve covered some of the SEO basics, such as on-page optimisation. But first, let’s define what PageRank is and how it works. What is PageRank? PageRank is a metric used by Google to determine the authority of a page, based on inbound links. Unlike other ranking factors, Google used to explicitly give you a PageRank...

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Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites

Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success. Let’s dive in. What is Ecommerce SEO? Definition Ecommerce SEO is the… The...

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Why Local Businesses Will Need Websites More than Ever in 2019

Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this...

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An introduction to HTTP/2 for SEOs

An introduction to HTTP/2 for SEOs

In the mid 90s there was a famous incident where an email administrator at a US University fielded a phone call from a professor who was complaining his department could only send emails 500 miles. The professor explained that whenever they tried to email anyone farther away their emails failed — it sounded like nonsense, but it turned out to actually be happening. To understand why, you need to realise that the speed of light actually has more impact on how the internet works than you may think. In the email case, the timeout for connections was set to about 6 milliseconds – if...

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