SEO Articles

SEO for JavaScript-powered websites (Google IO 18 summary)

SEO for JavaScript-powered websites (Google IO 18 summary)

SEO for JavaScript-powered websites (Google IO 18 summary) You have probably heard that in the recent Google I/O 18, Google shed some light on SEO. Tom Greenaway and John Muller of Google presented a session about making your modern JavaScript powered websites search friendly. They actually listed some recommended best practices, useful tools, and Google policy change. Here’s the thing: In a pretty un-Google like way, the duo also shed some light on how the actual crawl and index process for javascript websites work. Check out the video here: But, if you don’t want to spend 40...

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The Hierarchy of Evidence for Digital Marketing Testing

The Hierarchy of Evidence for Digital Marketing Testing

In the two-and-a-bit years that I’ve been working in Digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. In a previous life, I worked in clinical science, specifically in the field of medical physics. As part of this I was involved in planning and carrying out...

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5 Google SERP Features That Can Give You Tons of Traffic

5 Google SERP Features That Can Give You Tons of Traffic

With how dynamic the SERP results (Search Engine Result Page) has become, there’s actually much more than being ranked first. Now, there are more ways to appear on the Google SERP other than being a blue link. Especially more so on mobile. So today I’m sharing with you a list of SERP features that you should target on. Five plus one extra. What are SERP features? Other than the standard blue links, Google is offering us the users so much more. You can type in square root of 48 in the search bar. You will get a calculator with the answer on it. Which is pretty cool and convenient. When I...

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5 Reasons Your Page Is Not Indexed On Google Search and How to Fix It

5 Reasons Your Page Is Not Indexed On Google Search and How to Fix It

5 Reasons Your Page Is Not Indexed On Google Search and How to Fix It After hours of coding, writing, designing and optimizing, finally, a new web page has gone live. But hey, why is it not appearing in Google Search? What have I done wrong? Why does Google hate me? Now, now, we have all been there before. And I have learned to give it at least a day or two before trying to seek out my new blog post on Google Search. Because I have long accepted that that’s how long Google needs to actually put my newborn, I mean my new blog post on Google Search. The process of getting a new web page or a...

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What to consider when selecting marketing channels

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market. One way to make the process simpler is to break down all the factors that play into channel selection. Your customer base, your available resources, and your product itself can all help guide your decision. Take the following factors into consideration as you weigh your options, and you’ll have an easier time...

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Why Internal Links Are as Powerful as External Links with Dawn Anderson

Why Internal Links Are as Powerful as External Links with Dawn Anderson

Enjoy a brand new cognitiveSEO Talks – On Search and Traffic with Dawn Anderson, an all-in-one professional that will make you take out a pen and a sheet and note everything she has to say.   There’s a lot to say about Dawn. She is a skillful digital marketer and SEO consultant with over 11 years of experience, Lecturer at Manchester University. She is also a speaker and trainer, contributing in international conferences and she also founded Move It Marketing Agency back in 2012.       As Dawn herself mentioned in the talk above, SEO is about constantly digging and...

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