SEO Articles

Why Local Businesses Will Need Websites More than Ever in 2019

Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this...

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An introduction to HTTP/2 for SEOs

An introduction to HTTP/2 for SEOs

In the mid 90s there was a famous incident where an email administrator at a US University fielded a phone call from a professor who was complaining his department could only send emails 500 miles. The professor explained that whenever they tried to email anyone farther away their emails failed — it sounded like nonsense, but it turned out to actually be happening. To understand why, you need to realise that the speed of light actually has more impact on how the internet works than you may think. In the email case, the timeout for connections was set to about 6 milliseconds – if...

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If I Had to Start a Blog From Scratch, I Would…

If I Had to Start a Blog From Scratch, I Would…

You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong. And if you get them wrong, it’s going to be that much harder to get more traffic (and, more importantly, monetize the traffic). So, if I had to start a blog from scratch again, here are the...

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Barnacle SEO in 2019: A Short and Comprehensive Guide

Barnacle SEO in 2019: A Short and Comprehensive Guide

What is Barnacle SEO in 2019 If you are a small local business, or just a new business trying to get a hand into SEO you might want to try out barnacle SEO. What is barnacle SEO? Well, let’s put it this way. Go ahead and type in some kind of keyword from your niche to the Google Search Bar. Look at the top 10 results. It’s all the big names in the industry right? Do you think you can fight them for the top 10 places? You can try, but it’s gonna be hard. Admittedly the whole search ecosystem now is much much different compared to 10 years ago. But you can still see the list of big names,...

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Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust

Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust

As of October 17, 2018, Google has released Chrome 70, and with it, they have once again increased their security warnings for sites that are not fully HTTPS secure. The language used by the browser has also become increasingly severe over the last couple of years: Attackers are going to trick you! One of the most specific targets of these new security warnings has to do with a company called Symantec. From the Google Online Security blog: “[U]sers will start to see full screen interstitials on sites which still use certificates issues by the Legacy Symantec PKI. Initially this change...

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Featured Snippets: Tips and tricks on reaching the top

Featured Snippets: Tips and tricks on reaching the top

Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets, this blog post will give you some tips and processes to get you started. In this post I am going to share some current featured snippets stats and trends, and go through my own method on how to win them. I’ll cover the different tools I found useful, how I determine what queries to prioritise, and how I decide what changes to make to...

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