SEO Articles

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our...

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Image SEO: alt tag and title tag optimization

Image SEO: alt tag and title tag optimization

  Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves the accessibility of your website. This article explains all about alt tags and title tags and why you should optimize them. Note: the term “alt tag” is a commonly used abbreviation of what’s actually an alt attribute on an img tag. The alt tag of any image on...

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It’s Not Too Late To Localize Your Black Friday SEO Strategy

It’s Not Too Late To Localize Your Black Friday SEO Strategy

Black Friday and Cyber Monday are very important because, for most retailers, Black Friday is one of the biggest revenue generators of the year, but it’s surprising (except perhaps to most SEOs) how many of them neglect the basics. If you fall into that category, you still have a few days to try to turn that lemon into lemonade with some very simple updates to your site. If you search for “black friday sale near me” you will likely see a Local Pack like this: Notice how Google calls out that these sites mention black friday sales, deals, etc. While most retailers likely already have a Black...

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10 Local SEO Predictions for 2019: Job Security For Local SEOs

10 Local SEO Predictions for 2019: Job Security For Local SEOs

    SMBs As a Group Will Continue To Not Get SEO A little over a year ago, my dentist moved his office but never thought about updating his listing in Google Maps, Apple Maps or his website. I showed him how to fix the issue, but this morning on the way to my end of the year teeth cleaning, not only was his old location back on Apple Maps, but he had also decided to change his business name from Joseph A. Grasso DDS to San Ramon Valley Cosmetic & Family Dentistry (perhaps for SEO reasons?), but had not bothered to update either his GMB or Apple Maps listings, let alone his...

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How to get the most out of PageRank and boost rankings

How to get the most out of PageRank and boost rankings

There are 100s of signals that help Google understand and rank content and one signal in particular, PageRank, is often not fully taken advantage of on large scale websites. Harnessing PageRank can provide the boost you need to gain traction in search results once you’ve covered some of the SEO basics, such as on-page optimisation. But first, let’s define what PageRank is and how it works. What is PageRank? PageRank is a metric used by Google to determine the authority of a page, based on inbound links. Unlike other ranking factors, Google used to explicitly give you a PageRank...

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Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites

Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success. Let’s dive in. What is Ecommerce SEO? Definition Ecommerce SEO is the… The...

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