SEO Articles

Pinterest on visual search: key takeaways

Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy session. Here were some of the key takeaways / highlights. Pinterest is a visual discovery engine — discovery over search When people come to our platform, they’re trying to discover new pieces of information. Our...

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Google Analytics Insights – The Best Tips for Your Business Success

Google Analytics Insights – The Best Tips for Your Business Success

You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps for filtering your data?   Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It’s like training for the race and come home with the medals.     The great side of GA insights is the personalized list...

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Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will share 5 common site structure mistakes people often make. Make sure to avoid all of these! Don’t know where to start improving your site’s structure? Our brand new site structure training will help you! You can currently get the course for $129! Get the Yoast Site structure training now »Only...

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3 SEO Split Tests You Should Try

3 SEO Split Tests You Should Try

Yes, split testing for SEO is a thing, and a powerful one at that. In How Split Testing Is Changing Consulting, Will sums up why high priority SEO changes linger in developer backlogs, and how we’re addressing these issues with our ODN platform that allows us to test and roll out these recommendations without using our clients’ developer resources: we can substantiate best practices like H1 changes, alterations to internal links, and rendering content with and without Javascript. Let’s get started with three tests you should try to see if you can increase organic traffic to...

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14 Ways To Improve Your Search Ranking With Video

14 Ways To Improve Your Search Ranking With Video

Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands to reason video content could help you improve your ranking.   But with 400 hours being uploaded to YouTube every minute, it’s easy for any one video to get buried in search. Be aware that not just any video will drive up your ranking. You need to create the perfect… The post 14 Ways To Improve...

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Announcing Full-Funnel Testing – testing SEO and CRO at the same time

Announcing Full-Funnel Testing – testing SEO and CRO at the same time

Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing. Our ODN platform launched with a focus on SEO testing. You have probably thought about this by comparing it to tools like Optimizely that allow you to do CRO testing. If you want to know more about how SEO testing works and how it’s different to CRO, you can read more in this post on what is SEO testing. The trouble with just using one or the other...

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