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Yoast SEO launches on Shopify

Yoast SEO launches on Shopify

Yoast SEO is now available for Shopify site owners, Yoast announced Tuesday.

An example of Yoast SEO within Shopify. Image: Yoast.

The company first unveiled plans for the Shopify version of its well-known WordPress app on January 4, 2022. Yoast SEO for Shopify costs $29 per 30 days, unlike the WordPress version of the app, which operates under a freemium model.

Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years).

This app is primarily aimed at SMBs, just like the available Google and Bing Shopify integrations (more on those below). The proliferation of SMB-oriented apps for merchants makes it easier for smaller retailers to establish an online presence, even if they’re not working with an agency partner. Together, these products could increase overall competition both in shopping and traditional search results.

RELATED: Shopify SEO Guide: How to increase organic traffic to your store

Search visibility for retailers of all sizes is now a thing. Beginning in 2020, e-commerce took on a more crucial role for most people as pandemic-related safety precautions inhibited in-person shopping. That also drove many retailers to offer their goods, pushing them towards platforms like Shopify.

The search engines picked up on this trend: Google announced its expanded Shopify integration in May 2021 and Bing launched its Shopify integration in December 2021, offering Shopify merchants an easy way to get their products listed in organic shopping results.

Yoast SEO for Shopify offers features that are complementary to those integrations. Instead of enabling merchants to show product listings, it may help them optimize their pages to show in organic, non-shopping results (like the WordPress version of the app).

The same Yoast SEO, but for Shopify. Yoast SEO for Shopify will offer much of the same functionality as its WordPress counterpart. This includes controls for your titles and descriptions in Google Search and social media, feedback on readability and Yoast’s schema graph.

While the functionality remains similar, the price points vary: At launch, Yoast SEO for Shopify will cost $29 per 30 days (after a free 14-day trial). The WordPress version operates under a freemium model, with the premium version costing $99 per year.

Why Yoast is launching a Shopify app. “An app on the Shopify platform is a huge business opportunity,” Thijs de Valk, CEO at Yoast, said, “Shopify is growing fast. It makes sense to build an app and profit from the growth of that specific platform.”

de Valk also cited risk-diversification as a motivator for Yoast’s Shopify app, explaining that the company’s growth up until now has been highly dependent on WordPress.

The post Yoast SEO launches on Shopify appeared first on Search Engine Land.

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15 Best High-Ticket Affiliate Programs (High Payouts)

Affiliate marketing is a massive industry and a great way to make money online. While there are countless affiliate programs out there, not all provide the same opportunity for generating income. High ticket affiliate marketing programs are the best of the best and let you maximize the amount that you can earn for each sale. […]

The post 15 Best High-Ticket Affiliate Programs (High Payouts) appeared first on reliablesoft.net.

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Danny Goodwin joins Search Engine Land

Today, Search Engine Land is happy to welcome well-known search marketing journalist Danny Goodwin to the team as Senior Editor. Goodwin will join the editorial team, which also includes editors Barry Schwartz and George Nguyen, to help us to deliver best-in-class journalism on search and performance marketing to you – our global audience of digital marketers.

In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts. He will also help program our conference series SMX – Search Marketing Expo, working with our Events Content Director Kathy Bushman.

Prior to joining us, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand.

Goodwin is a respected member of the search community going all the way back to 2007 when he began as an editor for Search Engine Watch. He has spoken at many major search conferences and has been sourced for his expertise by a wide range of publications and podcasts. He’s seen first-hand how this industry has evolved over the years and we are thrilled that he will bring his intelligence and perspective to Search Engine Land and SMX.

The post Danny Goodwin joins Search Engine Land appeared first on Search Engine Land.

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URL changes are not so simple for Google Search

Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google, said these URL changes are “not that simple for search engines” like Google. These changes, if done properly, can take several months for Google to fully process.

The video. Here is the short two minute video:

Why is it not simple. Google said since Google stores each URL as an address in its index, and each URL is on a per page basis, when you change the URL, that data for that URL or page needs to be forwarded. All the signals, all the links, all the information Google has about that URL needs to be forwarded to the new URL. That can be complicated and for that reason, Google has detailed site move documentation.

Site move Google documentation. Years ago, Google published very detailed documentation on site moves that you can find over here. John Mueller summarized the key points on the video:

Do the research before doing the migrationTime the update when it is a good time to have a dip in trafficCreate a list of the old and new URLs for mapping purposesImplement the migration with 301 redirects and internal site updates, like navigation, XML sitemaps, etcMonitor the migration with analytics and Search Console

Timing. It can take Google several months to fully process all the URL changes but Google said the “more important” URLs will be processed faster, while the less important URLs will take longer to be processed by Google.

Redirects. Google said again, make sure to leave the redirects, the 301 redirects, in place for at least a year.

Why we care. Many SEOs, site owners, publishers and webmasters have experienced site moves and migrations before. URL changes can be very scary for SEOs, so doing it properly and having the tools in place to catch errors and monitor progress can relieve a lot of that stress.

The post URL changes are not so simple for Google Search appeared first on Search Engine Land.

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Today we’re officially launching Yoast SEO for Shopify

Today we’re officially launching Yoast SEO for Shopify

It’s finally here, the official release of our newest product: Yoast SEO for Shopify. The app that can help Shopify users with the SEO of their online store. Not only can our Yoast SEO app help you optimize product pages in Shopify, but it also helps you write great blog posts in Shopify. Making you more findable online and attracting new (potential) customers to your online store. So let’s find out more about our newest product and the event we’re throwing to celebrate this release.

Check out Yoast SEO for Shopify right away! »

Introducing: Yoast SEO for Shopify

Shopify is a platform that enables its users to create an ecommerce website in a matter of minutes. This means that you can easily set up a store on Shopify to sell your products (or services) online. One of the great things about this platform is that you can install apps to add features or functionalities to your online store. Since today, one of those apps is our very own Yoast SEO for Shopify app.

For people who are familiar with our Yoast SEO plugin for WordPress, this app for Shopify works pretty similarly. It handles some of the technical SEO stuff for you and gives you feedback on your content. Feedback that is focused on creating content that search engines will gladly show in their search results and content that convinces site visitors that you’re a reliable store to buy their products. All thanks to the SEO and readability analysis that looks at your pages and gives you personalized feedback points to improve your content where possible.

How Yoast SEO for Shopify works

Yoast SEO app in Shopify gives you actionable feedback by using bullets. There are red bullets (problems), orange bullets (improvements) and green bullets (good results). When you change a feedback point on the page the bullets will update to reflect this change. For example, when you get the feedback that your page doesn’t have any images and you add an image, the bullet and its feedback will change right away.

The Yoast SEO app in Shopify when working on a blog post

You won’t have to bend over backwards to get every single bullet green, but by getting the overall readability and SEO bullet green you’ll make sure that your pages are optimized. Optimized for SEO, which means that they’re optimized to rank higher in Google. And optimized when it comes to readability, meaning that your content is easy to read and enjoyable for site visitors.

A different analysis for product pages and blog posts

When you own an online store on Shopify, you’ll probably have product pages that you want to see performing well. The SEO and readability analysis in Yoast SEO for Shopify help you with that. With feedback that is specifically aimed at optimizing product pages and giving people the information they’re looking for before making a purchase. But your product pages might not be the only pages that you want to optimize.

Shopify also gives you the option to have a blog on your online store. And blog posts give you a great opportunity to attract traffic to your site and build a relationship with (potential) customers. That’s why you can also use Yoast SEO for Shopify to optimize your blog posts. And to make sure you’re making the right improvements, we’ve created a slightly different SEO and readability analysis specifically focused on your blog posts.

But that’s not all…

In addition to this feedback, the app allows you to change how your pages will be presented on social media and get a preview of what they will look like when shared. In the settings, we’ll also help you to set up the data that Google needs to fully understand your site.

We’ll also help you connect your online store to different webmaster tools like Google Search Console so that you can get the insights you need to make improvements — and to see if they work. And, you also get access to reusable templates powered by variables to manage your meta tags like your product titles and meta descriptions easily.

Advanced options

While some of the more visible parts of Yoast SEO for Shopify are the SEO and readability analyses, there’s much more happening under the hood. Plus, there are advanced settings that you can use to tailor your online store to your liking. For instance, you can determine which parts of your store should or should not be indexed by search engines. And, you can determine default output options for all different content types — from collections to blog posts.

The SEO app also outputs the needed SEO metadata, including a full Schema structured data representation for your site — in JSON-LD format, of course. This might not mean that much to you, but it helps search engines understand your pages and products even better. Using this, you can tell search engines that your product pages contain products so they no longer have to guess. We also output this for other parts of your site to give all your details on a silver platter to Google. In the end, this will help you get rich results for your online store.

Tell Google what company your store represents in Yoast SEO for Shopify

If you want to know more about what else Yoast SEO for Shopify does, go to our Yoast SEO for Shopify product page. Keep in mind that you also get full access to our Yoast SEO academy when you sign up for our Shopify SEO app. In our Yoast SEO academy, you’ll find a course dedicated to helping you get the most out of the Yoast SEO for Shopify app!

Join our Shopify event on the 20th of January

In celebration of this new release, we’re hosting a themed YoastCon this year. An online YoastCon – Shopify edition that will take place on the 20th of January. During this event, you can expect lots of interesting SEO talks by experts in this field, like Aleyda Solis, Lily Ray, Mike King, our own Marieke van de Rakt, Willemien Hallebeek, Jono Alderson, Thijs de Valk, and yours truly. Plus, we have Kevin Indig and Jackson Lo from Shopify joining! Attend our YoastCon to learn all about SEO for online stores and how Yoast SEO in Shopify works.

The online YoastCon – Shopify edition takes place on Thursday, the 20th of January 2022. It starts at 4:30 pm CET / 1:30 pm EST and will be a few hours long. But tune in whenever you like. And if you’re not able to attend, it’s possible to watch the event at a different time. But of course, we hope to see you there. If you are attending, make sure to register right away!

Buy Yoast SEO for Shopify

Unlock powerful features and much more for your Shopify site with the Yoast SEO app!

Buy Yoast SEO for Shopify$29 / per 30 days (14 day free trial)

The post Today we’re officially launching Yoast SEO for Shopify appeared first on Yoast.

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The post 20220118 SEL Brief appeared first on Search Engine Land.

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