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SEO in 2022: Your chance to shine!

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on SEO in 2022: Your chance to shine!

Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same, but you need to set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you need to take a step back to see if you are still reaching the right people at the right time. Search intent needs to determine your keyword research and content marketing decisions. Here, you’ll get a quick overview of SEO in 2022.

Table of contents2021 is over, now what?It’s all about qualitySEO in 2022It’s all about mobileImprove site qualityPage experience with the Core Web Vitals will continue to Enhance the user experienceUntangle your site structureImplement Schema.org structured dataContent qualityKeep search intent front and centerRe-do your keyword researchContent is contextRe-assess the content and quality of your most important pagesWork on your expertise, authoritativeness and trustworthinessHone those writing skills!Search is on the move(Progressive web) appsVideoOther platformsA system for getting traffic with SEO in 2022SEO in 2022: What’s next?

2021 is over, now what?

2020 and 2021 were tough for many of us, but hopefully, 2022 will be a more positive year. The pandemic is still breaking many of our systems, but it also unveiled new possibilities. If we look at our industry, SEO, we see that the online world has made a pretty big jump. As people moved indoors, the business moved online. Many people shop online for the first time, and many of them will keep doing that. There’s never been a better time to build an online business.

But it’s not just business. The web has always made it possible to present your creativity or learn whatever you wanted to know, but this accelerated in 2021. For instance, people picked up new hobbies and started sites to blog or show off their photography. Everything moved online. This is expected to continue into the next year and maybe beyond.

So, with all these people waiting for your content — how would you use SEO in 2022?

It’s all about quality

2021 is all about quality. Improving quality across the board should start with determining what exactly it is you do. Evaluate your products and services, and the way you describe these. Have trouble describing what you do? Well, maybe you need to go back to the drawing board. Your product must be excellent, as there is no use in trying to rank a sub-par product. No-one would fall for that. A killer product needs a killer site and a killer plan to get that site noticed.

SEO in 2022

I could talk about the rise of artificial intelligence, machine learning, or conversational interactions, but I’m not going to do that. It would help if you took note of these developments to see where search is heading, but for this moment, for most sites, it’s all about improving what you have right now. Site quality is critical. Content quality is vital. So, these SEO trends for 2022 are not hyped-up stuff but subjects we’ve been hammering home for a while. Remember Holistic SEO?

It’s all about mobile

First up, we have to talk about mobile. Since Google switched over to mobile-first indexing, it judges your site by how it works on mobile, even when most of your traffic is from the desktop. Give your mobile site special care and work on its mobile SEO. You should test whether your site works just as well on mobile as well as desktop. Is the structured data functioning and complete? Do images have relevant alt-texts? Is the content complete and easy to read? Make it lightning-fast, easy to use, and valuable. 2021 had many people experience mobile shopping for the first time, and it looks like they will come back for more in 2022.

Improve site quality

If you’ve been playing this SEO game for a while, you’ve been working on your site for a long time. Over the years, there’s been a lot of talk about all the things you really should focus on because that’s what the search engines would be looking at. Experts claim to know many factors that search engines take into account to rank a piece of content for a specific term. That’s not possible. While nobody knows precisely what happens behind the scenes of a search engine, you can look back over a more significant period to determine trends. One thing that always keeps popping up?

Quality.

To win in SEO in 2022, your site needs to be technically flawless, offer a spectacular user experience and great content, target the right audience at the right time in their user journey. And, of course, your site’s speed needs to improve. It also means incorporating and improving schema.org structured data, as schema.org remains one of the critical developments for some time to come.

Let’s go over some of the things you need to focus on in 2022.

Page experience with the Core Web Vitals will continue to

As part of an effort to get sites to speed up and to provide a great user experience, Google announced the Page Experience algorithm update that rolled out in 2021. This update will give you another reason to put site speed front and center. While the impact of the Page Experience update has been relatively marginal as of today, we expect it to continue to develop in the coming year.

Site speed has been an essential factor for a couple of years, but it will become critical. If you can’t keep up with your competition now, you’ll soon find yourself having a more challenging time keeping up if you’re not speeding up your site. If one of your competitors becomes a lot faster, you become slower by comparison, even when you’re not becoming slower. Improving loading time is a lot of work, but as it might make you much faster than the competition, it’s an excellent tradeoff.

Enhance the user experience

Page experience ties in with user experience. Is your site a joy to use? Can you find what you need in an instant? Is the branding recognizable? How do you use images? Improving the user experience is a sure-fire way to make your — potential — customers happy. Happy customers make happy search engines!

Untangle your site structure

Loads of sites were started on a whim and have grown tremendously over time. Sometimes, all those categories, tags, posts, and pages can feel like the roots of trees breaking up a sidewalk. It’s easy to lose control. You might know that keeping your site structure in check is beneficial for your visitors, as well as search engines. Everything should have its proper place, and if something is old, outdated, or deprecated, maybe you should delete it and point it to something relevant.

This year, you should pay special attention to your site structure. Re-assess your site structure and ask yourself if everything is still where it should be or improvements to be made? How’s your cornerstone content strategy? Is your internal linking up to scratch? Are redirects screwing up the flow of your site? The new SEO workouts in Yoast SEO Premium can help you get started on this.

Implement Schema.org structured data

Structured data with Schema.org makes your content instantly understandable for search engines. Search engines use structured data to connect parts of your page and the world around it. It helps to provide context to your data. Besides making your site easier to understand, adding structured data makes your site eligible for so-called rich results. There are many rich results, from star ratings to image highlights, and search engines continue to expand this. Structured data forms the basis of many recent developments, like voice search.

Implementing structured data has never been easy, but we’re solving that problem. Yoast SEO automatically outputs a complete graph of structured data, describing your site and content in detail for search engines. For specific pages, you can tell the content in the Schema tab of Yoast SEO. Also, our structured data content blocks for the WordPress block editor let you automatically add valid structured data by simply picking a block and filling in the content. We now offer blocks for FAQ pages and How-to articles, with more on the way. In addition, we also have an online training course on structured data to help you improve your SEO in 2022.

Content quality

There is a ton of content out there — and there’s a lot of new content published every day. Why should your content be in the top ten for your chosen focus keyphrases? Is it perfect enough to beat the competition? Are you publishing unique, all-encompassing content that answers the questions your audience has?

Keep search intent front and center

Search intent is the why behind a search. What does this person mean to do with this search? Is it to find information or to buy something? Or maybe they’re just trying to find a specific website. Or is it something else entirely? Search engines are better at understanding this intent and the accompanying user behavior. Thanks to breakthroughs in natural language processing with BERT and MUM, Google is starting to know the language inside out. In 2022, we’ll see Google use these new skills to bring better and more accurate search results — and present them in innovative new ways.

Of course, we can still help search engines pick the correct version of our content. By determining the intent behind a search, you can map your keyword strategy to a searcher’s specific goals. Map these intents to your content, and you’re good to go.

Re-do your keyword research

2020 and 2021 were impactful years for many of us, and a lot has changed. Keeping this in mind, it’s high time to re-do your keyword research. There is bound to have been an enormous amount of changes in your market. Not only that, your company itself is bound to have changed. Not updating your keyword research is missing out on significant opportunities. Read up on the research about consumer trends for 2022 and beyond. After that, ask yourself these questions:

What changed in my company?What changed in and around my audience?Has something changed in people’s language?What has changed in where people search?

Content is context

Context is one of the essential words in the SEO field. Context is what helps search engines make sense of the world. As search engines become more innovative and intelligent, providing them with as much related information as possible is becoming more critical. By offering the necessary context about your subject and entities, you can help search engines make the connection between your content and where that content fits in the grand scheme of things. It’s not just content; the links you add and how you add these links also provide context that helps search engines. Also, Schema provides another way to show search engines what’s connected.

By mapping the context of your subject, you might find you have a hole in your story. It could be that you haven’t fully explored your topic. Or maybe you found new ways of looking at it, or perhaps the pandemic threw you a curveball. Who knows! Stay on top of your topic and incorporate everything you find. Sometimes, it also means going back through your old content to update, improve or fix things — or delete stuff entirely.

Re-assess the content and quality of your most important pages

If you are anything like us, you have been at this game for a while and produced loads of content in that time. That’s not a bad thing, of course, unless you are starting to compete with yourself. Keyword cannibalization can become a big issue, so content maintenance is a thing. Keep an eye on the search results of your chosen focus keyphrase. Do you have multiple articles in the top ten for a specific keyphrase? Is that what you want to happen?

To find out how you are doing, you need to re-assess your content. Is everything in tip-top shape? Do you need to write more? Or less? Maybe combine several weaker articles in one strong one? Content pruning is going through your posts to see what you can take to improve the rest. Sometimes, the best SEO strategy can be to hold the writing for a while and improve what you have!

Work on your expertise, authoritativeness and trustworthiness

Now search engines can understand the content; they are increasingly looking at its value. Is it trustworthy? Who is the person claiming these things? Why should we trust the author? Is the author an authority on the subject? Google looks not just at the quality of the content but also at whether that content can be assessed professionally. Trust and expertise will be essential, especially for YMLY (Your Money or Your Life) pages, like medical or financial content. E-A-T looks at this and is set to become a big part of SEO in 2022.

Hone those writing skills!

Quality content is well-written content. Quality content is original, in-depth, and easy to understand. Search engines are getting better at determining an article’s text quality and making decisions based on that. Also, readers value well-written texts more and get a sense of trust from them. If content reads well and is factual and grammatically correct, it will come across as more professional, and people will be more likely to return to read more of your content. So, brush up on those writing skills! We have an excellent SEO copywriting guide and an SEO copywriting course if you need help. If you buy Yoast SEO Premium, you get complimentary access to all our SEO training courses — for one low price.

Search is on the move

As much as we’d like everything to happen on our website, it’s not. Depending on where you are and what you’re doing, your search engine optimization might need to happen elsewhere, not specifically in Google. Search is moving beyond the website or social media platform for investigations and actions. There are loads of devices that can answer a spoken question with a spoken answer. Machines that can book tickets for you or reserve a table. There are powerful e-commerce platforms that seem to get the majority of product searches, not to mention all those app-based services out there. Visual search is also on the rise. Maybe these have value for you?

(Progressive web) apps

Links to apps continue to pop up in search, especially on mobile. Many sites bombard you with links to their apps on the home screen. Some services are app-only, like Uber. Apps are everywhere; even Google is now testing structured data for software apps. What’s more, Google expands its mobile homepage with the Discover app that suggests new content based on your interests.

Where’s an app, there’s a customer to reach. Uber might be the ultimate taxi-hailing service, but why can’t a local taxi company replicate that? Apps offer another way — and sometimes a better way — of reaching your audience. Depending on your product and market, it might be a good idea to look into apps. If you’re not willing to go down the native route, there are always progressive web apps — which we’ll see a lot off this year!

Video

Video is huge! And there’s no end in sight for the video boom. YouTube might be the most crucial search engine for many people besides Google. We’ve seen the arrival of short-form content providers like Tik Tok, and we’ve seen several enhancements in how video gets presented on the search results pages. You can count on it that video will only become more critical. If you have the means, invest in video. Remember, it doesn’t always have to be flashy and professional — make it heartfelt. In addition to our Video SEO WordPress plugin, we also have a ton of content on how to do video SEO well.

Other platforms

Traditionally, many searches happen not on search engines but social media and other types of platforms. Now, these past years we’ve seen a steady decline in traffic and conversion coming from social media. Different platforms are taking their place. YouTube is a powerful search engine, as is Amazon. Plus, there are all those short-form videos going around. Maybe that’s something to attract a new audience? Also, did you see the meteoric rise of alternative search engines like DuckDuckGo and Neeva? People are getting more privacy-aware, which is a good thing! Depending on the searcher and their goal, platforms like these are becoming increasingly important. Indeed, something to think about!

Don’t just think: “I need to publish a blog post on my website” — there are so many great destinations out there that might fit the goal of your message better.

A system for getting traffic with SEO in 2022

Now, if we’d recap all this, what does it all boil down to? We know it sounds easy when you read it like this, but this is what you should keep in your head at all times:

A lot has changed in the last two years, so restart your research and read up on consumer trends for 2022.You should have a fast, easily usable, technically flawless website with high-quality content that genuinely helps visitors.This website needs to be supported by a brand that offers high-quality products and services.Depending on your niche, this might also mean that you need an app strategy or a strategy for an external platform.

SEO in 2022: What’s next?

It’s easy to say that your site must be better than ever in 2022 because it’s true! Those ten blue links and rich search results are what it’s all about for most sites. The majority of traffic will still come from organic searches. The social media traffic is down, conversational search is rising, but not big enough to put a dent in organic. And then there’s video. In the end, you have to keep improving your site in all the right places.

Of course, there’s a lot of other stuff happening simultaneously, and most of it concerns an ever-changing Google. Next year, we’ll start to see Google less like a search engine and more as a virtual assistant — a person who lives on your phone and solves problems for you. And that’s what they want to get to. It’s been a promise for a long time, but now we’re starting to see it with all these rich results and answer boxes. This will be interesting to watch.

Have a great 2022!

Read more: Google’s MUM understands what you need: 1000x more powerful than BERT »

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Google Merchant Center allows retailers to save product filters

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on Google Merchant Center allows retailers to save product filters

Google Merchant Center allows retailers to save product filters

The ability to save product filters has been spotted in Google Merchant Center. We’ve reached out to Google for more details about this feature but have not received a response at the time of publication.

A screenshot of product filters in Google Merchant Center. Image: Kirk Williams.

Tip of the hat to Kirk Williams of ZATO Marketing for bringing this to our attention.

Why we care

This nifty, albeit minor, update can save marketers some time that might otherwise be spent fumbling through data to find what they’re looking for. Being able to save product filters enables marketers to more quickly analyze different product categories, such as clearance items, for example.

More Google Merchant Center news

Google Merchant Center shows relative visibility, page overlap rate, higher position rate metricsGoogle Merchant Center now automatically displays badge eligibility for productsGoogle introduces new ‘Deals’ features for the Shopping tab and Merchant Center

The post Google Merchant Center allows retailers to save product filters appeared first on Search Engine Land.

4 tips for creating visually stunning display ads

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on 4 tips for creating visually stunning display ads

4 tips for creating visually stunning display ads

Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment is so busy, we’re also competing against our best friend’s new babies and puppies and really great pictures of food,” Rebecca Debono, creative director at Jump 450 Media and formerly director of creative strategy at 3Q Digital, said at SMX Create.

With so many platforms, technologies and distractions available, it can be incredibly difficult to make ads that actually engage consumers. At SMX Create, Debono and Julia Thiel, VP executive creative director at 3Q Digital, shared their considerations for creating visually stunning ads to help brands cut through the noise and address customers’ motivators as well as barriers that may be clogging your sales funnel.

Design for the part of the funnel you’re targeting

Using different ads to address each part of the sales funnel ensures that you’ve got a pipeline that speaks to all potential audiences, regardless of whether they’re totally new to your brand or are on the tipping point of converting. Below are some goals that Debono associated with ads at different stages of the funnel.

Top of the funnel: Introduce your brand and generate audience interest.Middle of the funnel: Educate audiences about your brand/product and entice them with your offerings.Bottom of the funnel: Encourage the audience to take action.

Image: Rebecca Debono.

“Starting at the top, it’s got clear logo placement, that really helps to build brand awareness,” Debono said, referring to a top-of-funnel ad example (shown above). The logo is also prominent on the product itself, which is made more eye-catching by an on-brand background pattern. The background of the ad might also stand out on a white or black website background and uses the company’s brand colors.

The text elements clearly showcase the product’s value proposition and encourage potential customers to move further along the funnel with a strong CTA. Advertisers can also use movement or animation and text overlays to capture people’s attention, Debono added.

“As we start to move down from the top of the funnel and into the middle, I want to talk about how to really speak to certain audiences,” Debono said, noting that the typical creative process might involve iterating on a top-performing creative asset so that it can be used to target a broad audience.

“It’s not a wrong process, but we find that, as we start to get more mid-funnel, this process is often missing a step,” she said, “And that step is what motivates people, what is going to get them to buy or what is their barrier to entry?” Digging into customer personas can help advertisers address customers’ motivators as well as barriers, Debono said.

Image: Rebecca Debono.

“Maybe the barrier is that there won’t be a flavor for me,” she provided as an example, “And so we could hit them with a message that there are 36 flavors that they could try.” Likewise, your messaging could help build a stronger connection with audiences by appealing to their motivators (with messaging like “freshly picked ingredients” for health-conscious consumers) or eliminating barriers (such as local availability, with incentives like free shipping).

Image: Rebecca Debono.

As examples of successful bottom-of-funnel ads, Debono showed a collection of assets for Kombucha brand Suja (shown above). She called out the following factors behind successful performance ads:

The product is prominently displayed for more visual impact. This also informs audiences of what they’re potentially buying.Offers to save money might nudge bottom-of-the-funnel customers to convert.Strong CTAs give customers a clear idea of what to do next.The text and visuals are simple, because bottom-of-the-funnel customers are likely already familiar with your brand and products.

Differentiate your brand by differentiating your ads

Image: Rebecca Debono.

“Being different and standing out in a sea of sameness, especially if you’re in a crowded category, is super important,” Debono said, adding that customers may not understand what brand an ad is from if every brand appears visually similar, as it does in the image above.

In the example below, she highlighted an ad that disrupts the pattern: Instead of focusing on the product itself, the ad seeks to relate directly to the target audience by highlighting the lifestyle that the brand wants to associate with the product. It’s also accompanied by a unique CTA (“Follow your gut”), which also helps the ad stand out.

Image: Rebecca Debono.

Although showcasing product imagery is typically best practice, distinguishing yourself from competitors may help increase conversions, so advertisers should keep an eye on the landscape they’re advertising in to know which type of creative to use.

“Being disruptive doesn’t mean you have to completely throw your brand guidelines out the window and do something that doesn’t even look like it’s from your brand,” Debono said, pointing to another example (below) in which a company used the same fonts and colors to create a sense of cohesion.

Image: Rebecca Debono.

“You can tell that both of these ad themes are from the same brand, but they’re just discernibly different and that’s what makes a really great disruptive ad,” she said.

Using original graphics and photos, as opposed to stock images, can also help your brand differentiate itself. “There’s nothing wrong with the stock image . . . except that the whole world can use that same image if they want to,” Thiel said, adding that the same goes for stock video footage, stock illustrations and stock icons.

For advertisers that may be bound to using stock images (perhaps due to budget constraints, for example), “one solution could be to at least put your own spin on it and overlay your brand colors on the image, maybe you use a different crop,” or add your logo to it, she recommended.

Consider the elements of your brand kit

Determining the right colors to represent your brand often comes down to the psychology of each color and what you want to associate your brand with. The colors your competitors are already using and the right mixture of colors to ensure that your ads will attract your audience’s gaze (usually by including a brighter color) are also important factors.

Image: Julia Thiel.

“Your logo is your storefront — you want it to stand for everything you do,” Thiel said, “So the first step here when designing a logo is to think about what your brand should say.”

Image: Julia Thiel.

Using her agency’s logo as an example, she pointed out that the intertwining of the “3” and the “Q” are meant to convey partnership. She also pointed to the blend of strong and contrasting colors as well as unique iconography to create a visual signature on your ads. “Lastly, but not the least important, is the typeface should always compliment your logo and, in the digital ad context, it also really needs to be highly legible,” she said.

“At a minimum, in your ads, you should always use your logo, your brand font and your brand colors — not all of them at once, but some of them,” Thiel added.

Factor in the format

“There are some challenges when working with RDAs [Responsive Display Ads],” Thiel said, “For example, when it comes to the image and on-image text, some of the banners are very, very small, and they leave very little room for your image.”

Image: Julia Thiel.

Because the placement is responsive, the cropping of your banner might be out of your control as well. “In my opinion, it is not a good idea to have on-image text on RDAs, period,” she said, noting that on-image text can impede your visual branding.

“Headlines and descriptions in RDAs are mixed and matched when served,” Thiel said, “So all of the combinations have to make sense. The banner image can also be matched with all the different combinations of headlines and descriptions, so the visual has to work with all the combinations as well.” Additionally, the copy can be served without the banner image, “so it [the ad copy] really needs to speak for itself,” she emphasized.

When designing for Responsive Display Ads, Thiel recommends:

Being concise with your copy rather than cramming all the content into the visual part of the banner.Keeping in mind that the copy is just as important as the banner.Creating strong on-brand headlines and descriptions that can be mixed and matched.Filling the image space with bright, eye-catching imagery that is really easy to understand at first glance and at a very small size.

Don’t overlook the creative — it’s one of your biggest levers

As the PPC industry becomes increasingly reliant on signals and automated systems, advertisers may feel like there are fewer ways to differentiate their brand or directly influence campaigns.

“It used to be that the best bidding strategy or the best targeting strategy would kind of win out, but in a world of automation, truly, creative is one of the biggest levers that we have to pull in order to stand out and make a great campaign,” Debono said.

The post 4 tips for creating visually stunning display ads appeared first on Search Engine Land.

7 Best Retargeting Courses (Free & Paid)

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on 7 Best Retargeting Courses (Free & Paid)

When a potential customer lands on your website or sales page, they won’t always be ready to buy. In fact, the majority of customers will need to do more research, evaluate your company, and consider their options before whipping out a credit card. A good retargeting course can teach marketers how to leverage more conversion […]

The post 7 Best Retargeting Courses (Free & Paid) appeared first on reliablesoft.net.

How to Get Started With Affiliate Marketing (Step-By-Step Guide)

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on How to Get Started With Affiliate Marketing (Step-By-Step Guide)

Affiliate marketing provides a low-cost way to generate an online income. While it is an effective way to build a business, you need to know how to do affiliate marketing if you want to be successful. In this post, I will walk through all the steps needed to start an affiliate marketing business. How to […]

The post How to Get Started With Affiliate Marketing (Step-By-Step Guide) appeared first on reliablesoft.net.

Improving your website visibility with Article Title Generator

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on Improving your website visibility with Article Title Generator

Improving your website visibility with Article Title Generator

Learn how to use an Article Title Generator to enhance your page traffic on the Search Engine Result Page. You will learn how to create great titles, and get to know an incredible tool called Blog Title Generator. 

What will you learn?

Know all about article title generator: what it is, why we need it, and how it works.Know how to optimize the use of a title generator.Get to know an incredible tool: Blog Title Generator.

Are you running a business and want to improve your SEO to get more customers? You probably also have a lot of things to do, and you want to find some tools to help optimize your content. 

However, there is one factor that you might forget: The title. Do not overlook it because setting it up in the right way can boost your overall website SEO.

Here’s a solution for you: Use an Article title generator to help you with the work. I would describe this tool as easy to use, saves time, and is efficient.

How can you use title generator tools to help grow and cross-promote your content? What are some of the best tips to use it?

In this post, you will learn what an article title generator is and its role, and then learn more about the optimizing process for more effective article titles.

Before we start, let’s first understand the basics of an article title generator.  

All you need to know about Article Title Generator.

What is an Article Title Generator? 

An article title generator is a tool that helps generate catchy headlines based on the target keyword of your choice. Title generator for articles is a part of content promotion strategies, which helps to increase traffic to your website. 

Why do we need an Article Title Generator? 

#1. It makes our job of finding the best article titles easier.

One fact: 90.63% of Content gets no traffic from Google (This is sad, but it’s true). 

Title generators can suggest many ideas that help attract traffic to your website. A good title highlights the main idea and sets the right tone from the very beginning of the content. It also prepares the readers for what’s coming in the blog. 

This is similar to when you are listening to a presentation, the title serves two purposes: intrigues people and grabs attention. In writing context, the title is what helps you to direct people’s attention to your blog post.

Writing a good title is tough, but don’t feel like you’re the only one who has a tough time coming up with a one – even the best copywriters throw away dozens of titles before they come up with a winner.

An article title generator helps you to find the best titles

A good title generator can suggest ten and even up to a hundred titles that you can use in your articles. With automated tools as such, it is way easier to create your best title.

#2. It saves your time

There is no point in wasting time creating lengthy content if your titles aren’t compelling enough. It will be like writing an excellent book but publishing it with a bland cheap cover. 

With an article title generator, you can avoid spending hours and days digging around and creating the perfect blog title ideas for your post. 

When you speed up your title-creating process with the tool, you can save your time and spend it on other works, like your content or other aspects of your business.

You can save a significant amount of time with an article title generator

#3. It helps you to improve your SEO quickly.

As mentioned earlier, the title is an essential part of SEO. It might not have crossed your mind, but creating an SEO-friendly article title could help both your online marketing and ranking.

When optimizing for SEO, many people tend to overlook the title as a viable strategy and focus only on the content. The article title is where you can get ahead of your competitors to attract searchers from the get-go on the SERP. 

All you need to do first is create an incredible title, then eventually it will help to make your page rank higher.

You can improve your content SEO with titles

How does an Article Title Generator work?

A title generator can suggest some popular titles to get a quick start. The title generator creates titles based on your target keywords. Therefore you can use this for excellent SEO title generation. 

Here are 3 of the very best tips that you can use right now to help improve the success of your article titles.

How to optimize your work with an Article Title Generator? 

Remember that you’re not the only one using this tool. There are also many people using title generators too. 

You must choose the most relevant title for your product/service. When you choose the right ones, you can streamline the work process.

#1. Choose proper keywords from the beginning

A generator will present users with many ideas using, you guessed it, your very own keyword(s) (That’s why you need to do it right from the start).

Remember to do good keyword research before you generate a title. A low competition keyword with sufficient search volume will be the best candidate for good organic traffic.

You have some ways to do this, but I recommend one easy way:

Search directly on Google. 

You can simply type some keywords you want to create a topic about on Google. Then from the top 10 results, you can figure out the most common words that people use for that topic.

For example, when I choose the keyword “sunscreen.” I can see that the results are mainly about “best sunscreens.” So this will be an excellent keyword for me to target.

Examples of top titles when you search for “Sunscreen.”

2. Select the top 5-10 headlines from article title generators.

The most influential blog titles are those with captivating SEO-friendly keywords and those capable of providing value to their target audience and addressing their pain-point.

To achieve this, you need to step into the shoes of the reader and guess what they are looking for.

If you have not developed any ideas, here’re some tips. Consider having the 5 “qualities” below in your title. Remember to ensure that it fits with your product/service. 

The 5 key qualities of a great article title are: Depth/thoroughness, list/quantity, speed/brevity, freshness, and brand.

5 things people often love to see on titles and contents

Depth/thoroughness: 

People love in-depth content. This depth and length of your content correlate well with search rankings. If your content is more detailed than other search results, make sure to show it.

Catch the readers’ attention and gain more clicks by adding words/phrases like “ultimate,” “complete,” “definitive,” “study,” “step-by-step,” etc to your title.

Lists/Quantity: 

It is encouraged to include statistics in your title. You can do this by adding a number in your title, making it a listicle. 

Informal research from Canva and Ian Cleary of Razor Social suggests that including numbers in your blog titles can increase your SERP and even double your social shares.

Examples of statistics in titles

Speed/Brevity: 

Information overload is a real problem, especially in the digital era. One key to capturing the readers’ attention real quick is by showing how easy it is you are going to solve their problem. 

“Sell” your content with words/phrases like these in your title tag: “quick,” “simple,” “…in X minutes,” etc.

Freshness: 

Freshness is about delivering the most updated information. Some queries (e.g. “SEO tips 2021”) demand fresh results. Nobody is going to click a result from 2012 for such things. Add words/phrases like these to your title tag to express the freshness: “…in 20XX”, “last updated June. 27”, etc.

Brand: 

People tend to click on a search result from a brand they know and trust. Or, they might click on the titles that contain the name of a famous brand. 

So, if you’re remotely well-known in your industry, add your brand name to your title tag. For example, X things ___ don’t want you to know.

In essence, your title has to pique a reader’s curiosity enough for them to want to know more about it. So, titles that make people have the fear of missing out (FOMO) will encourage them to click through just to see the answer. And hey, you might even get the snowball effect of more shares.

#3. Do A/B testing

You can do A/B testing based on ideas from an article title generator.

After running your headlines through the tips above, you should now understand which will perform the best.

Now it’s time to A/B test your article title. Some title tags are going to work better than others. This is why it is essential to monitor your internal analytics and conversion rates to determine what is working for you and what is failing to convert.

Our Blog Title Generator can help you with the process

If you are looking for the best headline generator for your articles, you must go for the Blog Title Generator. This tool is free and can create thousands of blog post titles for every niche.

An incredible title generator for your article – Blog Title Generator.

Blog Title Generator has a simple interface but is very useful. The tool has ease of use for customers. 

It has a unique feature other generators lack – a description indicator for your keyword. Choose the best description of your keyword:

7 descriptions you can choose to match your keyword

For example, if I want a keyword about Beyonce, I will select the “Is A Person’s Name” option from the drop-down menu. Or if I want titles with the keyword “bubble tea,” I will select “Is a brand/product.”

The terms help the generator create titles that match your keyword idea instead of just generating a bunch of random blog titles that only somewhat work with your keyword.

TL;DR 

You must optimize your title to get the readers and social media attention it deserves. An article title generator can help you speed up your work, save time and improve your SEO score. 

To make your titles more appealing, remember to:

Do proper keywords researchShortlist your titlesDo A/B testing

Again, keep in mind, you still need good content. Having a good SEO title won’t help much in retaining the traffic if visitors just bounce away upon reading your blog.

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Ultimate Formula: Tips To Create Click-Worthy Headlines

Now that you know the list of most effective words to create a headline, it’s time to plug them into a fool proof formula and start generating clicks.
We’re giving you all the tips you need to master creating a powerful headline that can gain you traction, don’t miss this!

10 SEO Strategies You Need For 2022

Posted by on Dec 29, 2021 in SEO Articles | Comments Off on 10 SEO Strategies You Need For 2022

10 SEO Strategies You Need For 2022

Do you want to boost your website’s SEO next year? Do you want a great search engine ranking all 2022? Then you’re in the right place!

Each year, SEO specialists put in great effort to ensure their content ranks high on google. Sometimes they are successful, other times not so much. Have you ever asked yourself what the strategies those “specialists” adopt are? If not, then you might want to have a rethink. 

There are several SEO strategies for 2022 already in place that should be of interest to you. This article has carefully mapped out 10 SEO strategies for 2022 that would improve your website’s ranking. 

1- Create new content

One of the tips to make your website rank high on Google is by creating new content. It would interest you to know that a total of 4.4 million blog posts are published each day. To not fall behind, you must create new content, as this cannot be overemphasized enough. 

Having fresh content has proven to be more valuable than old content. Thus, if you are wondering why your contents are not highly ranked, then this is one of the reasons why.  Additionally, it’s not just by producing new content, but by ensuring that it has a proper link building and is of high quality. 

So, include content updating in your project management tool for great results. As seen in the image above, figure out how much content you need, your budget, how soon they need to be completed, and set the process in motion. 

2- Have unnecessary links removed

Another SEO strategy 2022 that you need to adhere to is identifying your unnecessary backlinks with a SEO tool or a backlinks API, then removing them. It would help if you asked yourself the following questions; 

Does every page of the website need to have a link to the team page? Well, it isn’t necessary in this case. Does every page of the website need to have a link to the contact form? Well, absolutely not, as it is not necessary. 

The importance of removing unnecessary links is that the little ones left stand a chance of having a ranking signal on Google.

3- Channel your attention on featured snippets

One of the SEO strategies for 2022 you would need to adopt is by focusing more on featured snippets. 

There are a few recommendations that you might want to try out, and one of them is: 

Using questions:  If you are thinking of a possible way to earn more featured snippets, use questions. Most of the time, these questions could come in the form of queries, so it is advisable to have questions and answers in mind when writing content. Include long-term keywords: One notable way for your content to return featured snippets is to include long-term keywords. Thus, the longer, the better, and vice versa, according to SEMrush

4- Satisfy your users

This is one of the greatest SEO strategies that people could learn to stand out in 2022. Google bots scan the web all day to find relevant results to various search inquiries. Satisfy your audience by only putting out content that serves a purpose and is valuable to them. 

Imagine a user needs a certain piece of information, and your website happens to be on the first page? This not only makes you appear more credible but also satisfies their need. That would invariably boost your Google ranking, as people feel fulfilled when they get exactly what they are searching for. 

Instead of constantly trying different tricks and hacks to get on the first page of search engine results, take the time to create valuable content and let it happen organically. The results are a lot better and long-lasting. 

5- Update old content

While it is important to create new and exciting content, it is also important that your old content be upgraded and repurposed. Repurposing content is the process of taking the base of your content and recreating it in different formats.For example you can turn a blog post into an infographic The image above from Express Writers shows a step-by-step process on how to update existing content. 

To ensure your old content stays relevant, one vital step to take would be to do a link audit. This means that you are expected to update and replace any outdated link in your content. 

By carrying out a link audit, you are invariably achieving two tasks such as:  

You are improving your user experience You are avoiding being penalized for having too many broken links by Google. 

Plus, you might want to link relevant new content to the old one as well. By doing so, you would be helping your post rank higher. This is one SEO strategy that would yield positive results. 

You can also use SEO content writing tools like BiQ’s Content Intelligence which will provide you with useful data and suggestions to edit your content to be SEO-friendly. 

6- Mobile Search Engine Performance 

Improving your mobile search engine performance is a good SEO strategy to focus on next year.  

If you have solely been focusing your SEO on desktop computers, then it is high time you diversify a bit and start focusing more on mobile search engines. 

Admittedly, SEO for desktop computers isn’t a bad choice to make. However, it should interest you to know that about 60% of people are more inclined to do their search on mobile devices as each day passes by. 

So, by the year 2022, that statistic will tremendously increase. This is why now is the right time to act to remain relevant on Google ranking. 

7- Invest in website security 

A compromised website is a bright red flag to Google and your audience and is very bad for SEO. It would interest you to know that one of the greatest threats in the digital space is cyber security. According to research, 82% of users will immediately leave a website that is not secure. 

Hackers are all over the internet space and are ready to steal your information without your knowledge. These hackers look to pounce more on WordPress websites, especially as it has more than a quarter of the market share. 

According to statistics, the highest number of vulnerabilities is connected to WordPress. There has been a significant increase in the number of vulnerabilities in the past few years. 

One way to ensure your website is secured is by having the HTTPS protocol enabled. Aside from it being a safety measure, it also creates a minor SEO boost as sites with HTTPS are what Google prefers most, especially for visitors. 

8- Write Longer Content

The main focus should be to deliver quality content, and one possible way to do so is by ensuring the content is longer and filled with valuable information. 

This is one SEO strategy for 2022 you simply can’t ignore. If you need more visibility, especially if you are delivering web pages, then one possible way is to ensure your content is longer

Having emphasized the need for longer content, what should the length of content be for it to be classified as long content? 

For your content to rank high on SEO, it is expected to be at least 2000 words. Some research was being carried out, which pointed to 1,890 words appearing on the first page of google search results. This is according to Brian Dean, alongside his team. 

9- Keep E-A-T in mind

E-A-T,” which stands for Expertise, Authoritativeness, and Trustworthiness, are important elements that could be a deciding factor for the ranking of your website. 

There are several areas that Google would be looking at to determine your ranking. They are; 

Reviews: A positive or powerful review could play a part in your ranking. Customer service reputation: Another area Google would most likely keep an eye on is your website’s customer service reputation. A good reputation could be an added SEO boost rather than a bad one.Feedback: Aside from reviews and customer service reputation, feedback happens to be another focus Google would monitor too. 

Also, it is important to boost the credibility of your content, and one of the possible ways of doing so is by professionally addressing complaints. 

In addition, if you have any credentials or certifications which you would like to share, then do so in your content, as this would boost your authority. This is one SEO strategy that should be adhered to. 

10- Always include images

When making your list of SEO strategies for your business in 2022, ensure you factor in a budget for high-quality images. Just as well as over 20% of web searches on the internet take place on Google images. 

This is why it is important to invest in visual content, as this could affect your rank on Google. The images uploaded should be of high quality and have some level of relevance to your keyword. 

Moreover, it is not just about uploading quality pictures, but those pictures should not be unnecessarily large. Having large images on your website can cause speed issues, which can lead to an increase in bounce rate

You can optimize the images on your website using several tools like Squoosh. This tool is not only easy to use but also gets the job done as well. If you are looking for a way to match your keywords to your image, then using image alt tags should be the first move you take. 

There are other SEO strategies for 2022 other than those mentioned above ten. Another one is to optimize your voice search. As seen in the image above, the world is changing fast, and people are more likely to use Siri and Alexa assistants rather than manual typing. 

This is why you should always be willing to make the necessary adjustments and follow the trends as they evolve. Using video as a marketing tool is also another vital SEO strategy for 2022.

The year 2022 is fast approaching, and SEO specialists are already devising means to ensure their clients’ website ranks high on Google. This is why you should prepare by using this article as a guide in doing so. 

Andrej Fedek is the creator and the one-person owner of the InterCoolStudio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Except for being a boss, he is a real team player with a great sense of equality.

Google Search Console testing announcement bar

Posted by on Dec 28, 2021 in SEO Articles | Comments Off on Google Search Console testing announcement bar

Google Search Console testing announcement bar

Google is testing a new announcement bar or tab at the top of the Google Search Console interface. The bar does not yet seem to function properly but has three levels of announcements depending on the urgency of the information.

Types of announcements. Google Search Console shows these three types of announcements bars:

Informational announcementMinor issue announcement Major issue announcement

What it looks like. Here is a screen shot of what it currently looks like, although, clicking on them currently does not do anything:

Why we care. It seems Google will be able to use this to communicate issues with Google Search directly to site owners. Again, this is not fully functioning right now but I suspect it is rolling out soon.

The post Google Search Console testing announcement bar appeared first on Search Engine Land.

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Posted by on Dec 28, 2021 in SEO Articles | Comments Off on Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

From an SEO perspective, 2021 can be summed up as stressful — not just because of several algorithmic updates throughout the year but also possibly because of the timing of some of those updates. With the COVID vaccine rollout, some businesses began returning to normal, but then the Delta and Omicron variant threw everything for a loop — was it just too much to handle for some?

It may have been a bit too much to handle for Google as well: The search engine launched Page Experience update late, never hit its deadline for the mobile-first indexing this year and seemed to rush out two late. big algorithmic updates towards the end of the year.

RELATED: SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more

Google’s June, July and November core updates rocked the SEO industry

June 2021 core update. Google took a while to release its first core update of the year, the June 2021 core update, which began rolling out on June 2, 2021. That update finished rolling out about ten days after it started, on June 12, 2021. This core update seemed to have been a slow rollout that had a bunch of mixed results based on the data given to us by several data providers.

Image: Semrush.

July 2021 core update. Shortly after the June core update, Google released the July 2021 core update on July 1, 2021 — this was kind of like part two of the previous June core update. This update took about 12 days to roll out, completing on July 12, 2021. Unlike the June core update, the July core update was fast to roll out according to the data providers.

November 2021 core update. Then several months later, Google hit us with the November 2021 core update, that started right before the big holiday shopping season on November 17, 2021. That update rolled out through Thanksgiving, Black Friday and Cyber Monday and completed on November 30, 2021, 13 days after it started. The November core update hit hard and quickly according to the data but many SEOs felt blindsided by the timing of that update.

well, they did do one around this time last year as well but at least it was after black friday https://t.co/VYypG5bHpj

— Sarah (she/her) (@SarahBlocksidge) November 17, 2021

Google’s April and December product reviews updates were new to SEOs

Not only did we have three core updates in 2021, we also had two product reviews updates. The product reviews update was a new kind of update, focused on content written around products and making sure Google only ranked the best and most useful product reviews in the search results.

April 2021 product reviews update. Google’s first product reviews update touched down on April 8, 2021. Google made a point to tell us this is not a core update and only impacted English content, but much of the same recovery advice reflected that of a core update. Google effectively finished rolling out that update on April 22, 2021, but there may have been some edge case tremors later, so it took approximately two weeks to rollout. That update was a big update but not as big as a typical core update, said the data providers.

December 2021 product reviews update. If the first product reviews update in April wasn’t enough, Google ran a second product reviews update named the December 2021 product reviews update that started on December 1, 2021. That update took about three weeks to rollout, and completed just days before the Christmas holiday, on around December 21, 2021.

Image: RankRanger.

The update felt bigger than the April product reviews update, according to the data providers. Of course, timing a product reviews update three weeks before Christmas might also put Google into the category of being out of touch with the e-commerce ecosystem.

Google’s spam and link spam updates provided some transparency for SEOs

Google also released a few spam related search algorithms updates, which Google was upfront and transparent about in terms of timing but, for obvious reasons, didn’t give too much technical detail on.

June 23, 2021 spam update. Google released a spam update on June 23, 2021, which began and finished on the same day. It was a 24-hour update target spam efforts in Google Search.

June 28, 2021 spam update. Then the following week, Google released part two, the June 28 spam update. That update also started and finished on the same day, a 24-hour roll out.

July 2021 link spam update. The following month, Google released a July link spam update that started on July 26, 2021. Google said that rollout would be done in about two weeks but it was completed after about four-weeks, two weeks longer than expected. The rollout finished on August 24, 2021 and target spammy links that tried to manipulate the Google search results.

Google’s page experience update was a bit delayed but went live

Google postponed the launch of the page experience update by a couple of months, but it did go live on June 15, 2021. That rollout took a long time — it rolled out for a few months and finished rolling out around September 2, 2021. As a reminder, you should not have seen huge ranking changes in Google Search for this release. This was a slow rollout and Google originally advised not to expect drastic changes.

Image: Google.

Google did say that next year, in February 2022, the page experience update will be brought to desktop search.

Google’s local update in November

Not to be outdone by the web search algorithmic updates, Google also confirmed after the rollout was complete that it performed a local search update in late November. That update started on November 30, 2021, and ran through December 8, 2021.

Image: Joy Hawkins

This update seemed to focus on proximity factors and was code-named the Vicinity Update by the local SEO community.

MUM, passage ranking and subtopics

Passage ranking. Google spoke about passage ranking in 2020 but it wasn’t until February 2021 where Google actually started to use passage ranking. Passage ranking is a way of Google ranking specific passages from a web page in search; it is not a visual update to the search results but a ranking update.

MUM. Google also showcased MUM, Multitask Unified Model, which is 1,000 times more powerful than BERT.

Examples of search results for vaccines, powered by Google’s MUM. Image: Google.

It was first used this year for understanding the hundreds of variations of COVID vaccine names. Google has lots of ambitious plans for MUM in Google Search and beyond and has already expanded its use cases later in 2021.

Sub-topics. Google launched another AI-based ranking system named sub-topics rankings in November 2020. But Google didn’t tell us it went live until 2021 came around.

Mobile-first indexing delayed again

Google’s mobile-first indexing initiative, which started in 2016, was delayed again and scheduled to be completed in March 2021. Google decided to do away with the deadline this year and said this will get done when it gets done. So, if your site has not moved over yet to mobile-first indexing yet, hopefully sometime in 2022 it will be but Google won’t be giving us any more timelines on this initiative.

Other Google algorithm changes, updates, tweaks or topics

It has been a busy year. Google confirmed in 2020 that it released over 4,500 changes to search. I suspect that number will be higher for the 2021 year.

Google also released a predator update, as I like to call it, that demoted libelous content within its search results.

The company also released an image search update in February that reduced duplicate images in its image search results.

Google’s title tag changes caused a stir in the SEO industry. The company confirmed after the change went live that it made changes to the title snippet and what Google uses to show the title snippet. It also explained why it made the changes and a month or so later, made some tweaks to that title snippet algorithm.

Image: Semrush.

Finally, data has shown that the Google search results were more volatile this year than all previous years. SEOs have been working hard with all these changes and there has been more awareness around work-life balance in this space.

I’d expect more to come in 2022, so hopefully, this crazy busy 2021 prepared you for it.

Catch up on the biggest PPC news of the year or zoom out to see how 2020 unfolded for the SEO industry:

PPC 2021 in review: Privacy and automation force advertisers to adaptSEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more

The post Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond appeared first on Search Engine Land.

Google rolls out placement exclusions for Smart Shopping campaigns

Posted by on Dec 28, 2021 in SEO Articles | Comments Off on Google rolls out placement exclusions for Smart Shopping campaigns

The ability to exclude undesirable ad placements for Smart Shopping campaigns has been spotted in the Google Ads interface. Placement exclusions can be applied to the Google Display Network and YouTube, according to the screenshot (below).

The “Exclude placements” menu in Google Ads. Image: Davey Stokkers and Fabio Antichi.

We’ve reached out to Google for more details about this feature but have not received a response at the time of publication. Tip of the hat to Davey Stokkers and Fabio Antichi for first spotting this feature, and Gianpaolo Lorusso for bringing it to our attention.

Why we care

More and more consumers are seeking to purchase from brands that align with their ethics and values. Being able to control what your ads appear alongside can help you prevent unwanted brand associations, which can, in turn, affect your conversion rates.

Additionally, Smart Shopping and Local campaigns will be bundled into Performance Max campaigns sometime in 2022. It’s not clear whether placement exclusions will still be available when that occurs. We will update this article with more details when we receive a response from Google.

The post Google rolls out placement exclusions for Smart Shopping campaigns appeared first on Search Engine Land.