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Your new year marketing resolution: Master the art of saying no with these 6 steps

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Your new year marketing resolution: Master the art of saying no with these 6 steps

Your new year marketing resolution: Master the art of saying no with these 6 steps

Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first.

In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.

Register today for “Your New Year’s Marketing Resolution: Master the Art of Saying No With These 6 Steps,” presented by Integrate.

The post Your new year marketing resolution: Master the art of saying no with these 6 steps appeared first on Search Engine Land.

Adobe Experience Manager’s Sling RepoInit: When Should You Use It?

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Adobe Experience Manager’s Sling RepoInit: When Should You Use It?

Sling RepoInit is a tool available in AEM 6.5.4+ and required in AEMaaCS. Take a deep dive into when and how to use this feature.

Adobe Experience Manager's Sling RepoInit: Have You Tried It Yet?

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Adobe Experience Manager's Sling RepoInit: Have You Tried It Yet?

AEM version 6.5.4+ comes with a tool called Sling RepoInit used to help with initial setup of your project-specific context. We’re exploring the details of what it is and why to use it.

The Microsoft Audience Network expands to 18 new markets

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on The Microsoft Audience Network expands to 18 new markets

Microsoft Audience Ads are now available to all customers in Argentina, Austria, Belgium, Brazil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, Netherlands, Norway, Peru, Spain, Sweden, Switzerland and Venezuela, the company announced Tuesday. Prior to this update, this native ad product was only available in the U.S., Australia, Canada, France, Germany, New Zealand and the UK.

Why we care

Microsoft Audience Ads appear on the Microsoft Audience Network, which includes sites like MSN, Outlook.com, Microsoft Edge and other Microsoft Advertising partners. Now that the Microsoft Audience Network can reach more audiences around the world, it’s more useful to more advertisers.

Recent news about the Microsoft Audience Network

The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life adsVideo and vertical-based product ads pilots arrive on Microsoft Audience NetworkFacebook Import is now available in Microsoft Advertising

The post The Microsoft Audience Network expands to 18 new markets appeared first on Search Engine Land.

Google rolling out new PageSpeed Insights

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Google rolling out new PageSpeed Insights

Google rolling out new PageSpeed Insights

Google announced a couple of weeks ago a new PageSpeed Insights upgrade and that upgrade is now rolling out to everyone. Addy Osmani from Google said this upgrade makes the tool “more intuitive” when measuring performance and improves using real-world and lab data.

PageSpeed Insights tool. The PageSpeed Insights tool analyzes the content of a web page, then generates suggestions to make that page faster. Google upgraded the tool in 2018 to use real world field data from Chrome browsers.

New location. Google moved the tool to https://pagespeed.web.dev/ – previously it was located at https://developers.google.com/speed/pagespeed/insights/

What is new. Google said the user interface is more intuitive “by clearly differentiating between data derived from a synthetic environment and data collected from users in the field.” Google now has set up devoted sections for lab data versus field data in the tool. Labels for “Field Data” and “Lab data” have been replaced with text that indicates what the data means and how it can help. Google also moved the field data section to the top.

Google also has Core Web Vitals assessment result, which earlier appeared as a single word “passed” or “failed” in Field Data. This helps it stand out as a separate subsection with a distinct icon.

Google changed the navigation menu at the top and included links for mobile and desktop centrally on the report page. The links are now more and “distinctly indicate the platform for which the data is being shown,” the company said.

Here is a before and after screenshot:

PageSpeed Insight’s Origin Summary was moved to appear on the clock of a checkbox. Google said moved this report section to a new tab. The Origin Summary provides the aggregated CrUX score for all pages from the origin.

The PageSpeed Insights report now includes a new information section at the bottom of each field and lab card sharing the following details about the sampled data:

Data collection periodVisit durationsDevicesNetwork connectionsSample sizeChrome versions

There is a new “Expand view” feature that adds a drill-down function to the field data section and allows you to view granular details for the Core Web Vitals metrics.

The page image screenshot was removed and now the image and thumbnails of the page displaying the loading sequence will both be available in the lab data section.

Google also changes some of its measurements for the different metrics.

Love the new UI, Addy! Much clearer indeed 🙂 Something that would be amazing to have: The option to download/export (whether as CSV or Google Sheets) the list of resources flagged to generate issues in the "Opportunities" and "Diagnostics" areas. Would make it easier to share! pic.twitter.com/9gkttDA9s1

— Aleyda Solis (@aleyda) November 16, 2021

Why we care. If you are obsessed with speed or want to make your Page Experience scores and Core Web Vital scores the highest possible, you can use PageSpeed Insights to work on that. Review the changes Google made the tool to see what more you can get out of this tool that you did not have beforehand.

The post Google rolling out new PageSpeed Insights appeared first on Search Engine Land.

Google ads local news features to search, giving publishers more exposure

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Google ads local news features to search, giving publishers more exposure

Google ads local news features to search, giving publishers more exposure

Google is showing local news Tweets in certain queries now.

Google on Tuesday released new search features intended to give more visibility to local news content when searchers are looking for information on their communities.

The company said it has expanded a feature previously rolled out for COVID searches that adds a carousel of local news stories when relevant to a searcher’s query. For example, a search on “football” may bring up stories on local sports.

Why we care. Local news organizations depend on organic search traffic and, according to Google, queries like “news near me” have tripled in the past five years. Unfortunately, that also comes as local news companies continue to struggle for survival. According to The Poynter Institue, a journalism advocacy group, more than 90 local news organizations closed during the pandemic. That’s on top of declines that have stretched back years. In 2019, the New York Times reported that 1 in 15 U.S. newspapers had closed in the past 15 years.

So it’s certainly good that Google is finding ways to give the surviving local news ecosystem more visibility.

Read next: Google News app will display non-AMP content and send readers to publisher pages

Not just news sources. In addition to adding the local news carousel, Google also is adding a “Popular on Twitter” carousel for queries on local news topics. While local news organization tweets may be included, the feature will also pull in tweets from a range of sources it deems to have local authority on those topics.

Remaining questions. The new features are noble and timely, especially as COVID created closer bonds with homes and local communities. What will be interesting to see is whether the added visibility benefits the most vulnerable local publishers. While regional dailies and local TV affiliates have not been spared by declines in local publishing, community weeklies, alt-weeklies and other niche local publications struggle the most. Will they be able to compete for slots in these carousels?

News SEO. These new features also highlight why good SEO is essential for local news organizations. Inclusion in Google News (if you can even get in), authoritative news content that demonstrates E-A-T and a speedy website with good UX all help determine SERP visibility, even for smaller local audiences.

Here’s what the local news carousel looks like.

The post Google ads local news features to search, giving publishers more exposure appeared first on Search Engine Land.

Yelp’s new ad types aim to connect national advertisers to local users

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Yelp’s new ad types aim to connect national advertisers to local users

Yelp’s new ad types aim to connect national advertisers to local users

Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced Tuesday. Sponsored Collections can enable brands to promote local businesses that may be selling or serving their products and Seasonal Spotlight Ads are designed to drive in-store traffic for multi-location brands by highlighting seasonal deals, promotions and new products.

Why we care. Sponsored Collections offer brands that typically might not advertise on Yelp with a potentially relevant way to reach its users. Brands like Impossible Foods, for example, could use Sponsored Collections to promote restaurants that serve its plant-based products.

Seasonal Spotlight Ads may also provide advertisers with another opportunity to get their seasonal deals and promotions in front of potential customers, which can help encourage store visits.

Advertisers should be aware that they can’t yet reach users on Yelp’s Android apps as these ads are currently only showing on the iOS version.

Sponsored Collections. This feature enables brands, with or without a physical storefront, to highlight local businesses based on a common theme. For example, the Kraft Heinz Company has partnered with Yelp to showcase local restaurants that are likely to carry Heinz Ketchup products.

Sponsored Collections as they appear on the iOS app homepage (left) and what they look like once users tap on a Collection (right). Image: Yelp.

This ad unit will also be arriving on Android, although Yelp hasn’t released a specific timeline.

Seasonal Spotlight Ads. This ad type is designed to drive in-store traffic for multi-location brands while informing potential customers about the brand’s seasonal deals, promotions and products. Seasonal Spotlight Ads are carousels of posts from brands with details about the brand’s seasonal campaigns.

Seasonal Spotlight Ads. Image: Yelp.

These ads are available to multi-location brands on the Yelp mobile app and must be accompanied by another Yelp advertising campaign (either on-platform with Yelp Ads or off-platform with Yelp Audiences).

The post Yelp’s new ad types aim to connect national advertisers to local users appeared first on Search Engine Land.

Google Maps will show price ranges for US restaurants

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Google Maps will show price ranges for US restaurants

Google Maps will show price ranges, based on user contributions, for restaurants in the U.S., Google announced Tuesday. The company also announced an expansion of Pickup with Google Maps as well as Area Busyness (live busyness trends for neighborhoods) and an expansion of indoor directories to include all airports, malls and transit stations globally for its Maps mobile app.

Why we care. Showing price ranges at a glance brings a feature Yelp users are familiar with over to Google, which will help it compete as a local reviews and discovery platform. Restaurant owners might be able to use this information to assess how customers feel about their (and their competitors’) prices, but there’s not much they can do about the ranges listed on their profile as they’re based on user contributions. 

Although Pickup with Google Maps has grown significantly since its launch, it is still not available for the vast majority of businesses. “People who use pickup with Google Maps typically wait less than five minutes for their groceries,” Google said in the announcement, but that figure is likely to change as this feature continues to roll out.

Price ranges in a restaurant’s Google Business Profile. Image: Google.

Price ranges in restaurant profiles. Earlier this year, Google added more fields to its reviews, enabling users to add price range, meal and dining options. It is now clear that Google is using that price range data to add more information to business profiles. Price ranges are shown in $10 increments and the number of users who’ve reported prices is also listed.

Pickup with Google Maps is now available in over 2,000 store locations. Also launched earlier this year as a pilot program, Pickup with Google Maps now includes more Kroger Family stores, such as Kroger, Fry’s, Ralphs and Marianos. In total, this program is now available at over 2,000 store locations in more than 30 states.

The Pickup with Google Maps workflow. Image: Google.

Pickup with Google Maps allows customers to input order details into Google Maps to facilitate the pickup process. Google then notifies the customer when it’s time to leave to pick up their order and shares the arrival time with the store.

Introducing Area Busyness. Similar to the live busyness trends that have been available for years, Area Busyness is a chart that displays how busy an area gets at different times of the day. This feature will roll out globally ahead of the holiday season.

Indoor directories go global. Google has also expanded the Directory tab of Maps to include all airports, malls and transit stations worldwide, when this information is available. Within each category, users can also see a list of the relevant businesses and associated information, like ratings, what floor it’s on and whether it’s open.

The post Google Maps will show price ranges for US restaurants appeared first on Search Engine Land.

Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO

Yoast SEO 17.6 is out today. This new release brings several fixes and enhancements to improve how the plugin works. We’re getting it ready for the upcoming WordPress 5.9 release and we also included a great new feature for the News SEO add-on: a new way of generating XML sitemaps for news sites.

News SEO 13.1: Lightning-fast news XML sitemaps

Our News SEO plugin is getting quite the love these days. In News SEO 13.0, we introduced new, more fine-grained ways for a news publisher to determine which type of article should get which type of structured data. In that release, we added no less than six new news article Schema types. In News SEO 13.1, we’re adding another awesome new feature: blazingly fast XML sitemaps.

For our News SEO plugin, we now use a highly-optimized way of generate and populate the news XML sitemap. This makes the process of generating these news sitemaps incredibly fast and more efficient — especially on typically large and complex news sites. In addition, we also remove images from the news XML sitemap as they serve no purpose here and this further improves performance.

The technology powering this is something we call indexables. If you break it down, the indexables in Yoast SEO are just a database table that contains metadata and URLs for all indexables on a site. Any type of page in WordPress is an indexable object. We use a special abstraction layer to make that metadata queryable and to connect everything so we can make sense of your site architecture. The indexables power a lot of our advanced features, like the internal linking suggestions in Yoast SEO Premium.

Yoast SEO 17.6 brings fixes and enhancements

Yoast SEO 17.6 is a relatively small release aimed at providing several behind-the-scenes improvements. We fixed a couple of bugs in our Schema implementation and we now enable the Article type for any post type supporting authors. We also made sure the content inside of reusable blocks will be analyzed correctly.

With WordPress 5.9 coming up, we made sure that Yoast SEO is ready when that release comes out. For Premium, we did some changes in the Google and Social preview sections:

We removed the title and description placeholders texts as these are not really helpful and accessible. We fixed the scaling of previews on smaller screens. Now, our previews look more like the ones from Facebook and Twitter.

Yoast SEO 17.6: Get it now!

There you have it! Yoast SEO 17.6 is out today, so go get it. In this release, we focused on fixing bugs and enhancing the inner workings. We’ve also added a new way of generating news XML sitemaps to our News SEO plugin. This makes it faster and more scalable for bigger news sites. Go check it out.

The post Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO appeared first on Yoast.

20211116 SEL Brief

Posted by on Nov 16, 2021 in SEO Articles | Comments Off on 20211116 SEL Brief

The post 20211116 SEL Brief appeared first on Search Engine Land.