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How to become a Shopify SEO expert

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on How to become a Shopify SEO expert

Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. Either way, there’s a lot to learn. But it might not be as difficult as you think! In this post we explain what you’ll need to learn and how to get started.

You’ll need general SEO knowledge

The basic elements of SEO are the same whichever platform you’re working with. To become a real expert you’ll need to know the general principles of optimizing a site and its content for SEO. It helps to have a good understanding of search engine algorithms too. If you already have a good understanding of SEO, great! Otherwise, you should work on that first.

Develop Shopify-specific SEO skills

Besides regular SEO knowledge, becoming a Shopify SEO expert means developing some specific skills and knowledge. Firstly, there’s a lot to learn about ecommerce SEO, especially when it comes to optimizing product pages and category pages. You’ll want to be able to work with structured data as well.

And of course, you should really know your way around Shopify and its intricacies. Out of the box, it’s not considered to be the most SEO-friendly platform. But with a bit of know-how, you’ll be well on your way to getting those product pages ranking in the search results. Or in Google’s product listings. You can find lots more information about these topics in our ultimate guide to Shopify SEO.

Resources to help you

There’s a lot to learn, so it’s good to just dive in and start building up your knowledge and skills. How you learn is up to you! You could:

Follow an online course. Here at Yoast we have a lot of courses on SEO as well! Read many articles about Shopify and SEOSee what the SEO community talks about on social mediaWork on SEO for your own Shopify storeCheck out documentation from Google and Shopify

Try a variety of methods — they can all help you to become an expert on SEO and Shopify.

Yoast SEO is a great foundation

As you can see, becoming a real Shopify SEO expert isn’t something you’ll achieve overnight. However, using the Yoast SEO for Shopify app can easily get you halfway there!

Our easy-to-use app can get your technical SEO and structured data up to scratch in no time, with no specialist expertise required. You’ll also get loads of help to optimize your content using our tried-and-tested readability and SEO analyses. So you can start working on getting pages to rank, and delve into the details as you go.

To help you build your SEO knowledge, Yoast SEO for Shopify also comes with free access to our Yoast SEO academy courses. With our interactive courses, you can learn all about SEO basics, technical SEO, ecommerce SEO and more. We’ve also got a tailor-made course to accompany the Yoast SEO for Shopify app, so don’t miss that either.

Claim your free 14 day trial of Yoast SEO for Shopify

Start learning to be a Shopify SEO expert today

It’s time to get started, and the sooner the better! Choose your own learning path and try things out on your Shopify store. There’s always something new to learn when it comes to SEO, so keep building on your Shopify SEO expertise. Before you know it, you’ll be a Shopify SEO pro.

The post How to become a Shopify SEO expert appeared first on Yoast.

10 Best Managed WordPress Hosting (2022 Reviews)

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on 10 Best Managed WordPress Hosting (2022 Reviews)

Choosing the right managed WordPress hosting is crucial for the smooth running of your WordPress website.  A good managed WordPress hosting service should provide excellent support, great website speeds, secure infrastructure and offer peace of mind when it comes to technical updates. In this guide, we ranked and reviewed the best managed WordPress hosting providers […]

The post 10 Best Managed WordPress Hosting (2022 Reviews) appeared first on reliablesoft.net.

Google’s new highly cited label for top stories now live

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on Google’s new highly cited label for top stories now live

Google’s new highly cited label for top stories now live

Google’s new highly cited label for top stories in the mobile US English search results are now rolling out. Google announced this feature a few weeks ago and told us it would be rolling out soon, and now it is.

What it looks like. Here is a screenshot I took last night on my iPhone (while in New York) of the label showing up in this story. I first noticed this from @JoePawl on Twitter. Notice the “highly cited” label in the top left corner of the stories image, you can click on the image to enlarge.

Highly cited label. The highly cited label will help searchers identify stories that have been frequently cited by other news organizations. Google said this will help elevate original reporting that it first spoke about in 2019 as an area Google wanted to improve on. This label will give confidence to searchers that the story is cited by many other journalists and probably offers unique and valuable information that you can rely on. Google said this helps searchers find the “most helpful or relevant information for a news story.” A Google spokesperson told us this label is building on the search company’s efforts for the fact check explorer.

How to I get the highly cited label. Google said this is based on algorithms that check which stories are the most cited, mostly through the links pointing to that story.

Why we care. A story with a “highly cited label” most likely will generate a higher click through rate than a story without the label. The Google search interface changes can directly impact your site’s traffic, so keep an eye out for how this highly cited label may impact your site’s traffic.

The post Google’s new highly cited label for top stories now live appeared first on Search Engine Land.

Yelp adds searchable eco-friendly business attributes 

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on Yelp adds searchable eco-friendly business attributes 

Yelp adds searchable eco-friendly business attributes 

In addition to being highlighted in Yelp’s search results, the new sustainability attributes will appear on Yelp business pages.

Yelp today announced a new addition to its platform: searchable, eco-friendly business attributes. It is free for businesses to add these attributes. 

Yelp’s new attributes. There are five new eco-friendly attributes: 

“EV charging station available”“Plastic-free packaging” “Provides reusable tableware” “Bring your own container allowed” “Compostable containers available.” 

Yelp has combined these five new attributes with a pair of existing ones – “Bike parking” and “Vegan” – that let businesses highlight all of their eco-friendly options.

Where the attributes can be seen. Yelp said that the attributes will appear on business pages under the Amenities and more section on the web. On Yelp’s app, the attributes will appear in the Info section. Yelp will also highlight the attributes for business listings in search results. 

What it looks like. Here’s a screenshot from Yelp of the new attributes as they appear under the Amenities and more section, with a simple Yes or No designation:

And here’s what they look like if a user searched for [eco-friendly restaurants]:

How to add the attributes. You can add these attributes by logging into your Yelp for Business account and editing the Business Information section. Yelp will also ask consumers to help with the attributes via Update the community questions on Yelp business pages.

Why we care. If your business or company offers eco-friendly options, this is a good way to highlight that on your Yelp business page. It’s also good for users to quickly see it in Yelp’s search results. Any way to make your business stand out can potentially help drive traffic and sales. So if you use Yelp and offer these eco-friendly options for customers, make sure to make use of these new attributes.

The post Yelp adds searchable eco-friendly business attributes  appeared first on Search Engine Land.

Google shares deeper insight into audience signals in Performance Max campaigns

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on Google shares deeper insight into audience signals in Performance Max campaigns

Google has shared additional insight on how advertisers can help steer their most recent Google Ads campaign type, Performance Max. A Google spokesperson gave Search Engine Land additional clarity around ‘audience signals,’ one of the levers that advertisers can utilize when setting up these highly automated campaign types.

Audience signal as a jumpstart. Last week Ginny Marvin, Google Ads product liaison, indicated that the audience signals are used to “jumpstart” Performance Max campaigns only.

-Yes, signals are used to jumpstart only. They don’t limit ads to those audiences. Aim is to find most conv/conv value.
-Add assets for your high value audiences (can be for multiple specific segments)
-Use audience insights to see top segments to inform assets & landing pages

— AdsLiaison (@adsliaison) April 1, 2022

Google, however, added additional context around how audience signals can impact early performance within campaigns. “Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle, especially as first-party data, in particular, is updated,” the company said.

So not only can that audience signal help to jumpstart the campaigns, but will also inform throughout the lifecycle of the campaign. Additionally, these signals can help to inform systems over time.

Of course, these audience signals are different than traditional audiences in Google Ads. Performance Max will expand beyond the audience signals provided and by nature there is no way to limit that expansion.

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How to handle multiple audience signals, multiple campaigns and groups. Knowing that the audience signals are used as directional help, we asked for clarification on when additional campaigns should be created. For example, would it be beneficial to duplicate campaigns and simply change the audience signal in each to see if one helped jumpstart faster? “Advertisers should create one campaign if they’re using the same targeting and assets … you can associate audiences with assets and asset groups, and you can create multiple such groups in a campaign,” Google said. They added that the multiple groups in a campaign “will help consolidate learnings and give ML more data to work with.”

If you are concerned that too many audience signals may confuse your Performance Max campaigns, have no fear. Google stated that “the ML will also be able to quickly figure out which of the audience signals you provide are the most predictive of conversions at your target CPA/ROAS.”

What happens if an audience signal is switched? Knowing that audience signals are used early in the campaign lifecycle to help jumpstart, there was industry chatter on what would happen if a signal was changed in an active Performance Max campaign. According to Google, advertisers are welcome to make signal changes, but “existing learnings will continue to be taken into consideration.”

This means that the change of an audience signal will not reset the learnings back to zero, rather will be another dataset in consideration along with existing campaign learnings.

Why we care. Outside of assets and conversion inputs, audience signals are one of the most notable ways that advertisers can “steer” automation.

The audience signals will help to jumpstart performance and will also be used in continuing to inform systems over the campaign lifecycle. If Performance Max campaigns are underperforming changing these signals may help to better inform campaigns (especially with first-party data).

If you chose a flawed or inaccurate audience signal and a campaign isn’t performing well, simply switching signals won’t be a hard reset. The machine learning in a Performance Max campaign will still consider previous learnings even after an audience signal is switched.

The post Google shares deeper insight into audience signals in Performance Max campaigns appeared first on Search Engine Land.

Remove barriers and reimagine collaboration after the Great Resignation

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on Remove barriers and reimagine collaboration after the Great Resignation

Remove barriers and reimagine collaboration after the Great Resignation

When we talk about the evolution of marketing and project management, it comes down to answering one simple question: What can we do to retain our best talent?

Employees that use many tools in an un-streamlined way have caused ineffective communication between teams. Disconnected workflows and the added stress of merging our work and home life have contributed to burnout and employees looking for greener pastures. 

How is our industry evolving to address these challenges?

As senior marketers, we must rethink how we facilitate collaboration in the workplace. To deliver game-changing campaigns and increase conversions in 2022, we must reconsider truths we thought we knew — and embrace new rules.

Although there is no one-size-fits-all approach to bringing teams together, a solid yet simplified workflow gets the work done effectively and efficiently the first time.

Join Annie Schneider and Juan Porras, senior product marketing managers at Wrike, and Shannon Riley, industry principal – marketing at Wrike, to learn how you can reimagine collaboration and the employee experience. 

View the session here and become more aware of how you can remove barriers to productivity, redefine collaboration, use technology to impact output, unify the entire marketing department, and recalibrate your martech stack according to modern workplace trends.

After watching the session, you’ll be able to unlock the collective power of your entire marketing team or organization to complete the best work of their lives.

The post Remove barriers and reimagine collaboration after the Great Resignation appeared first on Search Engine Land.

20220413 SEL Brief

Posted by on Apr 13, 2022 in SEO Articles | Comments Off on 20220413 SEL Brief

The post 20220413 SEL Brief appeared first on Search Engine Land.

4 steps to ranking higher on Google with hub and spoke content marketing

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on 4 steps to ranking higher on Google with hub and spoke content marketing

4 steps to ranking higher on Google with hub and spoke content marketing

A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales.

Join Conductor in a live webinar and learn the basics of a hub and spoke model. You’ll also take away a four-step process you can use to rank higher.

Register today for “4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing” presented by Conductor.

The post 4 steps to ranking higher on Google with hub and spoke content marketing appeared first on Search Engine Land.

Google claims to fix Google Analytics latency issues

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on Google claims to fix Google Analytics latency issues

Google claims to fix Google Analytics latency issues

About a week ago, Google Analytics real time reports has been lagging behind with some metrics in both Google analytics 4 and Universal Analytics 3. Google claimed they fixed the issue twice but some site owners are still saying that there continues to be a lag in the reporting.

Issue timeline. The issue seemed to have started about a week ago, on April 5th or 6th. Google said it fixed the issue on April 7, 2022 but the issues lingered on through today, April 12th. There is also this issue tracker thread with many of the reports sent to Google about this issue.

What was the issue. Google Analytics real time reporting was either lagging behind or reporting lower than expected users. Google’s first confirmation on April 7th of this stated “we have become aware of a problem lasting between 2022-04-05 14:08:29 PDT and 2022-04-06 15:28:54 PDT where Universal Analytics is had an issue with its Realtime reporting interface. As a result, the interface may have shown incomplete results, or no data at all.” Google posted on that notice that “this problem has been resolved.”

Yesterday, on April 11th Google posted another status issue with Google Analytics saying “we’re investigating reports of an issue with Google Analytics. We will provide more information shortly. The affected users are able to access Google Analytics, but are seeing error messages, high latency, and/or other unexpected behavior. GA4 reports may appear blank or fail to load.”

Here are some tweets with the issue:

I’m currently seeing real-time PVs as normal, but my real time active users has dropped from 500-600 to around 30. I’m midway through organising Consent Mode stuff and I’m terrified I broke something! So please do confirm if it’s just realtime reporting bugging out.

— Sean Craddock (@seany85) April 6, 2022

Yeah I debated pinging you Barry. 1st I saw someone else report the real time analytics issue was this am, but it's been going on since 6pm pacific or so 4/5. Realtime is under reporting active users https://t.co/sXfrFo1NTw

— Daniel J. Pinna (@djpinna) April 7, 2022

in my accounts, the error only happens in views with filters applied… rawData views I don't see this problem. Do you see similar behavior?

in all cases I see less than 10%, and with this trick 100%

in GA4 I don't see error in realTimeIs Google trying to tell us something?

— Martín Garay (@DigitalAnalyst_) April 12, 2022

Why we care. So if you noticed weird or just “off” reporting within Google Analytics, both GA4 and UA3, you are not alone. Google supposedly has fixed the issues but we are still seeing reports of the reports not being correct. Keep this in mind if clients or your boss is asking for some recent metrics and analytics.

The post Google claims to fix Google Analytics latency issues appeared first on Search Engine Land.

Siteliner Review 2022: How to Use It Like an SEO Pro

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on Siteliner Review 2022: How to Use It Like an SEO Pro

Are you looking to optimize each page on your website …

Keep Learning >Siteliner Review 2022: How to Use It Like an SEO Pro

The post Siteliner Review 2022: How to Use It Like an SEO Pro first appeared on Gotch SEO.