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Embracing a Direct to Consumer Strategy to Increase Sales and Grow Your Brand White Paper

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on Embracing a Direct to Consumer Strategy to Increase Sales and Grow Your Brand White Paper

Read this whitepaper to find out how to embrace and implement a successful DTC strategy to increase sales, grow your brand, and improve customer engagement to build a connected consumer digital experience. 

Google Ads location targeting glitch causes advertiser frustration

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on Google Ads location targeting glitch causes advertiser frustration

Google Ads location targeting glitch causes advertiser frustration

Advertisers reported a Google Ads location targeting glitch back in mid-October where they received an error saying their ads were not running due to a location targeting issue.

The bug, which has become a trending topic on the Google Ads Help forum, was acknowledged by the Google Ads tech team as a technical error according to the comments on the support site. “I contacted one of the Google reps, and he said, ‘That’s an error we have reported to the technical team,’” said the original issue poster.

“We’ve received an update from our wider team informing that the issue with Ad preview tool is now fixed. In case you are still facing any issues while using the tool, please feel free to share the details (including uncropped screenshots) and I’d be happy to escalate for further investigations,” said a Google rep according to Barry Schwartz at Search Engine Roundtable. However just as recently as yesterday many advertisers were still reporting the error.

Why we care. If you’re still seeing the issue in your account, you’re not alone. We’d recommend reporting it as an issue to your Google rep and adding a screenshot to the help forum discussion. If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.

The post Google Ads location targeting glitch causes advertiser frustration appeared first on Search Engine Land.

Google launches new way for publishers to use first-party data to enhance targeted advertising

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on Google launches new way for publishers to use first-party data to enhance targeted advertising

Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are wondering how initiatives like FLoC and FLEDGE (if they ever make it to market) will affect their daily practices. The initiatives have spurred on a renewed interest in how advertisers and publishers ask for, collect, and use first-party data.

Google announces new way for publishers to use first-party data. In an announcement today, Google said it is offering a new way for publishers to share Publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customize ads, targeting, and advertising experiences. “By helping publishers expand the use of their first-party identifiers to more transaction types, like the Open Auction, our partners will be able to show ads that are more relevant to their audiences, which will increase the value of their programmatic inventory,” said Steve Swan, Product Manager, Google Ad Manager.

How do PPIDs work? A “Publisher provided identifier or PPID allows publishers to send Google Ad Manager an identifier for use in frequency capping, audience segmentation and targeting, sequential ad rotation, and other audience-based ad delivery controls across devices,” according to Google’s documentation on the topic.

How the new system works. The announcement says that the new form of PPID sharing will both protect privacy and help publishers and advertisers:

Before sharing PPIDs with Google demand, Ad Manager turns them into per-publisher partitioned IDs, so users cannot be identified across other publishers’ sites and apps.Then Google Ads and Display & Video 360 aggregate the anonymized data from participating publishers to help build audience segments.Using these segments, advertisers can programmatically deliver relevant ads on publishers’ sites and apps based on first-party data. In addition to helping publishers earn more revenue in the auction, the data also unlocks core functionality for advertisers, like cross-device reach, frequency management, and creative optimization in programmatic inventory without third-party cookies or other identifiers present.

The announcement also emphasizes that advertisers who will be able to build segments off of the PPID data will not be able to see individualized information or user data, “and because PPIDs are unique to each publisher, there is no way to match identifiers or create profiles across sites,” added Swan.

What is first-party data? First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). This includes things like the actions they take on your websites, the data they submit to forms, social data, survey information, and data that already exists in the company’s CRM.

Why we care. Google prioritized this update based on user feedback, mentioned Swan: “Investing in first-party data is a privacy-forward way that publishers can increase the value of their programmatic inventory now and in the future. Given the feedback we’ve heard from partners, we have prioritized this product area and will continue to develop features that empower publishers with the data and identity tools they need to prepare and grow their businesses.” Given the tumultuous relationship Google has had with publishers, this move could help news and other outlets recoup some of the revenue that might be lost to Google’s other policies. This also could benefit the advertisers who show ads on these publications to show a more targeted and useful inventory to readers while keeping user privacy top of mind.

The post Google launches new way for publishers to use first-party data to enhance targeted advertising appeared first on Search Engine Land.

Google recommends placing videos on dedicated pages for maximum exposure

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on Google recommends placing videos on dedicated pages for maximum exposure

Google recommends placing videos on dedicated pages for maximum exposure

Google has updated its video best practices help document to add a section around how to help your video gain maximum exposure in Google Search. The updated section says “to give your videos maximum exposure, create a dedicated page for each video, where the video is the most prominent subject on the page.

Dedicated page for video. In short, if you want the video to perform its best in Google Search, Google said place that video on its own dedicated page, and make sure the video is placed in the “most prominent” area of the page.

Video placement. Google said not only should you place the video on its own dedicated page but also it should be placed in as “prominent subject the on the page.” Google even illustrated the video placement on the page in this graphic below, showing the video location at the top of the page:

Rich results may require it. Google also added that some Google Search features, like key moments, live badges, and some rich results, require the video to have its own dedicated page. Google wrote “Some features require that type of video page, including Key Moments, the Live Badge, and other rich result formats.”

Video placed in multiple locations. Google said this is not to say that you cannot place the video on other pages of your web site – you can. Google said “it’s fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.” But you should also look for a way to place this video on its own dedicated page.

Why we care. Here Google is providing direct and clear advice that if you want your videos to perform better in Google Search, then give that video its own dedicated landing page, with prominent placement on that page.

It probably also makes sense to add the video title, description and even the transcript of the video on that page.

The post Google recommends placing videos on dedicated pages for maximum exposure appeared first on Search Engine Land.

How Google’s continuous scroll can affect impressions and CTR

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on How Google’s continuous scroll can affect impressions and CTR

Last month, Google rolled out continuous scroll to its mobile search results pages. For users, the change represents a minor tweak to Google’s interface, but the obfuscation of pages in the search results had SEOs questioning how that tweak would impact reporting and potentially affect user behavior.

What is continuous scroll?

Announced in October 2021, continuous scroll replaced Google’s traditional, paginated search results pages for mobile users. Instead of presenting users with a list of pages at the bottom of the first results page, Google now loads the next page of results automatically.

Continuous scroll in the mobile search results. Image: Google.

Up to four pages of results will automatically load (including the first page). At the bottom of the fourth page, users can tap on the “See more” button to load more results.

The potential impact on impressions and CTR

When continuous scroll initially rolled out, SEOs had questions about how reporting would work and how the change might translate to new user behavior. In short, reporting within Search Console remains the same as it did prior to continuous scroll, but impressions may increase for positions 11-20.

No change in Search Console reporting. “Continuous scroll also does not change how position reporting works in Search Console,” Danny Sullivan, Google’s public search liaison tweeted, “Positions reporting remains as if pages weren’t automatically loaded.” 

Continuous scroll also does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically loaded.

— Google SearchLiaison (@searchliaison) October 14, 2021

“Nothing changes for Search Console – position is position. We don’t track pages there,” Search Advocate John Mueller reiterated.

How continuous scroll may impact user behavior. “I think CTR in positions 1-3 is unlikely to drastically shift, but people relying on 8-10 rankings for the bulk of their traffic might see some drop off in favor of former page 2 positions,” Tom Capper, senior search scientist at Moz, told Search Engine Land. “That said, relying on positions 8-10 as part of your strategy was always a precarious position, so perhaps this will make the impact of ranking fluctuations on those people a bit less harsh than has historically been the case,” he added, remarking on a hypothetical scenario in which a brand’s listings at the bottom of page one slip to page two.

Since continuous scroll makes it so much easier for users to reach page two of the results, impressions for listings in positions 11-20 may see a slight increase. “So probably what will happen is impressions go up a little bit. Clicks stay the same. That means your click-through rate tends to go down a little bit,” Mueller said during Google’s SEO office-hours. If click-through rate does decrease, it may be difficult to determine whether that’s due to the added impressions brought on by continuous scroll or simply because users didn’t find the result relevant.

Most of the SEOs that spoke to Seach Engine Land for this article commented that they have yet to see any significant changes in impressions. However, Lidia Infante, senior SEO strategy lead at Rise at Seven, did notice an increase: “Impressions (GSC) on tracked keywords on mobile on the second page are up by 10%,” she said, “It’s quite a limited sample, but it hints strongly at a change.”

Continuous scroll and the future of search

For decades, paginated search results have been the standard. Search results features, ads and other user interface considerations were planned with page one at the forefront. Continuous scroll has changed that and could open up entirely new opportunities — the lion’s share of which are likely to work in favor of search engines.

“This might open up space for Google to more seamlessly transition into a more feature-heavy SERP in the future,” Capper said, “By having no hard limit on page 1, there no longer needs to be any concern about a minimum number of organic results in the initially loaded content.” More search results features may eliminate the need for users to click on a result by resolving their query right from the SERP. If search engines can keep users on properties they own, they might also have more opportunities to show more ads.

However, some SEOs seemed to have welcomed the change due to the significant visibility difference that used to exist between position 10 and position 11 (which users had to go to page two of the results to get to prior to continuous scroll). “Broadly this is bad news for SEOs, and I’ve been surprised to see so many SEOs welcome it,” Capper said, “Reducing the value of ranking higher is reducing the marginal value of our craft, as I see it — it means our work is worth less.”

The post How Google’s continuous scroll can affect impressions and CTR appeared first on Search Engine Land.

Google Search Console overcounted mobile page experience data since June 29th

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on Google Search Console overcounted mobile page experience data since June 29th

Google Search Console overcounted mobile page experience data since June 29th

For the last four months, Google has been miscounting the mobile page experience data in the Google Search Console reports. This impacted both the performance report and the page experience report in Google Search Console. The issue persisted from June 29th through November 1st – yes, for over four months.

What Google said. Google posted this notice in the data anomalies page saying “June 29 – November 1: Search Console was overcounting mobile Page Experience data during this period. On November 1 you should see a return to correct data.” This was posted both under the page experience report and the performance reports sections, which means both those reports were impacted.

Annotation added. Google added an annotation to the reports showing that on November 1st, Google resolved the issue. You can see the little 1 circle at the right side of this chart documenting the issue.

More details requested. I did ask Google for more details on how this may impact the reporting. Will we see the percentage of good URLs drop for some sites, what will happen to the average set of charts and data in Search Console. As of right now, I scanned through dozens of Search Console properties and did not see any change to those metrics on November 1st. Maybe we will see changes tomorrow, when November 2nd data comes up.

Why we care. A lot of SEOs over the past year or so have been, how do I say it, obsessed with the page experience and core web vitals metrics. A lot of SEO companies have been selling this as part of their services and providing reports to clients about the improvements the sites have made with these scores.

The next time you provide these reports to your clients, you may need to note that Google had an overcounting issue for the past four months and that is why there may be changes to the numbers after November 1st.

The post Google Search Console overcounted mobile page experience data since June 29th appeared first on Search Engine Land.

How To Sell Your Online Business At The Highest Possible Value

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on How To Sell Your Online Business At The Highest Possible Value

How To Sell Your Online Business At The Highest Possible Value

Selling your online business is not difficult. What is challenging is to sell it at a price that would make the seller (you) and the buyer happy.

To win this challenge, you need to do some preparation work in advance. Making an impulse decision to sell your website will not get you the maximum value.

You have to design an exit strategy that will help maximize your business’s worth and make it an attractive opportunity for potential buyers.

I’ve sold a number of websites so far in my career and in this post I’ll show you how to sell your online business at the highest possible value, as quickly as possible.

You’ll learn about the importance of planning your exit strategy in advance, how to calculate the value of your online business, how to increase the worth of your business, and how to actually sell it online.

What’s Your Exit Strategy?

There are many reasons why people start an online business.

Maybe you started your business as a side hustle. Maybe it was the best way to turn your hobby into a full-time profession. Maybe it was your path to quitting your job, thanks to the sustainable income your business brought in.

As a reader of this blog, you’ve likely been thinking about how to grow your business. Yet, like so many entrepreneurs I’ve seen, you might have never considered what your end goal is.

And it’s understandable—being in the trenches every day makes it hard to think about your exit strategy.

Unless you’re in the business of mergers and acquisitions, the exit plan for your business is likely to be more of an afterthought—something to get to once the business is humming along or when you’re ready to retire.

But knowing your end goal can help you plan for the best possible outcome, especially when it comes to a successful exit.

Starting with the End in Mind

So, the first thing you should do is set your goals with the end result in mind. This means that if your intention is to sell your business, you should start thinking of how you can increase your website’s value to get a sale price closer to your expectations.

To do this, you need to know how online businesses are valued and what factors can contribute to a higher valuation.

Armed with this knowledge, you’ll have insight that could influence how you decide to build your business to make it an attractive acquisition for online business buyers and how to grow it in conjunction with an exit strategy that positions you for a potentially life-changing exit.

How to Calculate the Value of Your Online Business

Website brokers use a simple formula to calculate the value of an online business. This takes into account the monthly net profit multiplied by a multiple. The end result is the estimated value of a website.

Online Business Valuation Formula

For example, a business that generates an average net profit of $10,000 per month and has a 36x multiple would be valued at $360,000.

Let’s go into the specifics of these two variables and how you can improve on them to increase the value of your business.

Net Profit

Typically, the monthly net profit figure is the net profit averaged over the last 12 months of business operations.

A 12-month timeline is standard, as it takes into account seasonal fluctuations and captures an in-depth snapshot of the business performance that a buyer can expect to see when taking over.

Sometimes a shorter time frame is used when calculating a business’s average net profit. For example, a 6–10 month average might be used if the business hasn’t had 12 months of operations or if there was a recent spike in revenue to where the business is consistently operating at a new baseline.

If you’re not in a rush to sell, it is recommended to build up 12 months of operations, as businesses with less than 12 months of data are seen as riskier investments and are less likely to sell.

To maximize a business valuation, the ideal time to sell is when your average net profit is at its highest.

For example, if you saw sudden spikes in revenue over the last two years due to an increase in online shopping, maybe it’s a good idea to sell before sales return to normal levels.

Multiple

The ‘multiple’ is a score usually between 20–50x that is decided based on several factors. Ultimately, is an indicator of the financial health and value of a business.

From a buyer’s perspective, a multiple can be seen as the number of months it would take for them to recoup the capital invested.

A multiple of, say, 36x means a buyer would see a full return on their investment in 36 months, assuming the business generated the advertised average net profit each month.

Some online business brokers might use an annual multiplier, meaning a 36x monthly multiple would be the equivalent of a 3x yearly multiple.

While it’s clear how the monthly net profit is calculated, how are multiples determined and how do sellers maximize this multiple and the valuation before listing their business for sale on a website broker’s marketplace?

How to Increase the Value of Your Business

Generally, a business’s multiple will increase or decrease depending on how well the business generates consistent revenue and is protected from external factors.

There are several variables and metrics that help measure this, including the following:

Average Monthly Net Profit
Age of Business
Email List Size
Traffic Diversity
Owner Involvement
Revenue Split

Average Monthly Net Profit

A higher monthly net profit shows that a business has validated its business model and niche.

For businesses selling a physical product, that could mean it’s cornered a larger portion of the market than its competition, has a larger total customer base and can leverage its reputation to expand further.

A higher net profit also provides a new owner with more monthly cash flow with which to grow the business, whether through hiring employees or paying for advertising.

Age of Business

An older business has demonstrated its ability to withstand the external forces that threaten all online businesses.

This may be the website that has shown resilience to Google algorithm updates or an eCommerce business that proves its products are not just a trend that will burn out after a season.

An older business also provides a buyer with more data for spotting trends, such as if the business is generally growing year-over-year or if there are any significant dips or spikes in revenue.

Ultimately, it provides a new owner with greater confidence that the business will live on after acquiring it.

Email List Size

An email list is considered one of the few assets that a business owner might truly own, as many other parts of an online business are often dependent on a 3rd party for generating their income.

Active email lists can be used to drive revenue by sending traffic to an eCommerce store or affiliate page. More advanced email marketing campaigns can involve segmentation and automation to recapture and re-engage leads.

Traffic Diversity

Similar to having an email list, driving targeted traffic to your business through multiple channels is another method of reducing risk in an online business.

It communicates to a potential buyer that the business will continue to operate even in the event of a single point of failure.

For a content-based website, this could mean that traffic is being driven from several pages rather than relying on just one popular blog post that could lose traction over time or be impacted by a Google algorithm update.

For a physical product business, this could mean selling your products through multiple channels, such as Google Ads, Amazon, Facebook, or even brick-and-mortar locations.

From a marketing perspective, this could mean driving traffic through a combination of SEO, paid ads, and social media.

In particular, the organic traffic that comes from SEO is a very attractive traffic source for buyers, as it is a channel that drives revenue without additional costs or significant maintenance.

Owner Involvement

Buyers tend to want to acquire businesses that require fewer hours per week of direct owner involvement—they want to purchase investments, not time-consuming jobs.

They’ll want to be sure that a business can operate seamlessly without excessive supervision on their part.

For small business owners, this could mean establishing business systems to automate more time-intensive tasks or hiring freelancers to replace anything skill-based that a new owner might not be able to fill personally.

Even if a business owner isn’t quite ready to sell, having an up-to-date succession plan can organize business processes that enable the owner to remove themselves from the daily operations.

This could include clear SOPs, organized bookkeeping, and a list of all assets associated with the business.

Revenue Split

Similar to traffic diversity, a business is more resilient when it generates revenue from multiple sources.

For a content site, this could mean working with multiple affiliate marketing programs, using different advertising platforms, just in case some of them shut down or change their commission structure.

For an eCommerce business, this could mean expanding the product line to generate revenue from multiple products in case interest in one product dries up or if there are supplier delays causing inventory issues.

How to Sell Your Online Business

Once you decide that it’s time to sell your business, you should follow these steps:

Step 1: Get your financials ready
Step 2: Calculate how much your business is worth
Step 3: List your website for sale with a broker
Step 4: Review proposals
Step 5: Understand how the business migration process works

Step 1: Get your financials ready

Many small business owners don’t know how to create a profit and loss (P&L) statement. Reputable brokers can help you compile a P&L as long as you have the following information prepared:

Your tax records for the past three years
Balance sheet
Income statement
Cash flow statement

With the financials in order, buyers can see a business’s financial track record and performance. Many buyers find it easier to trust a 3rd party appraiser to assign the multiple and create the valuation.

Step 2: Calculate how much your business is worth

While you can use the basic formula explained above (net profit X multiple) to get a rough idea of your website’s worth, it’s recommended to use a third-party valuation tool to get a more accurate estimate.

I use this free business valuation tool from Empire Flippers because it takes into account factors that are specific to the type of business you’re selling.
Step 3: List your website for sale with a broker

Once you know how much your business is worth, the next step is to decide how much you want to sell it for and how to sell it (privately or using an online website broker service).

Before setting your selling price, you need to consider two important parameters:

1) Buyers will use the same business valuation tools to come up with how much your business is worth so your asking price should be close to that number.

2) When entering a sale negotiation, you need to be flexible. Professional buyers are tough negotiators and they will try to purchase your business at a value below the selling price. So, before deciding on the final sale price set a slightly higher value so that you can bargain during the negotiations.

Selling privately or through a website broker?

When it comes to trying to sell your website privately or through a broker, my recommendation is to use a broker service and I’ll explain below the reasons why it’s better than selling on your own.

For a first-time seller, a common assumption is that selling an online business privately is always better than selling through a brokerage, as it allows them to avoid the commission and walk away with more cash in hand.

In many scenarios, this may play out in the opposite way. First-time sellers are particularly susceptible to walking away with less than their expected asking price when working with savvy buyers or brand aggregators who know how to wrestle negotiations in their favor.

With an experienced sales advisor to guide the sales process and negotiate a higher asking price, a seller could end up making far more money on a deal, even after commission.

Furthermore, an active and qualified buyer pool creates an incentive for all prospective buyers to perform efficient due diligence and ensure they close on a good deal before other buyers.

Selling on the open market or through brokerages that do not vet their buyers can leave sellers vulnerable to those who are looking to copy business ideas or casual “tire kickers” who can turn a normally quick sale into a time-consuming process.

There is also a world of difference in the quality of buyers when selling a small business on a qualified marketplace vs. a private market such as a free Facebook group.

When buying through a broker, buyers provide proof of liquidity and submit identification to demonstrate their serious intent to buy a business.

Ultimately, by working through a brokerage, you have a higher chance of finding the right buyer, closing with a higher selling price, and spending far less time and effort on the selling process.

Where to list your website for sale?

My two favorite marketplaces are Flippa and Empire Flippers. Both companies offer free website valuation tools, business migration services to help you make the sale of your website an easy, stress-free, and quick process.

Here is a quick comparison of their pricing fees:

Empire Flippers – listing your website for sale is free. Once your website is sold, EF gets a 15% commission on the agreed selling price for the first $700,000. If your website is sold more than $700K (and less than $5M), they take an additional 8% on the amount above $700,000 and below $5,000,000.

Flippa – listing your website for sale costs $49. Once your website is sold, Flippa gets a commission as follows:

10% for the first $50K
5% for amounts between $50,0001 – $100K
5% for amounts above $100K

Step 4: Review proposals

Once your website is listed for sale, you’ll start getting offers from prospective buyers. If you’re using a broker, the seller’s identity is verified so you don’t have to worry about scams but you still have to be careful before accepting an offer.

You need to carefully review the buyer proposal and their profile and never accept to complete the transaction privately but always do it through the broker platform.

It’s difficult to estimate how much time it will take for the sale to be completed. It depends on the niche your business is in, your asking price, competition, and many other factors.

What you need to do is be patient and don’t rush into selling your business at a low value. Decide on what your bottom line is and stick to it until you find the right buyer. It may take some time but it’s worth the wait.

Step 5: Understand how the business migration process works

Once a sale has been closed, the process of migrating a business from the seller to the new owner is arguably as crucial as the sale itself.

A sale is not fully complete until the transfer of the business is complete, and there are many pitfalls and issues that can occur with the transfer that can delay or even reverse a sale.

In a private sale, this is where things can get tricky, especially if this is your first time. There’s a lot to consider in making sure ownership is transferred securely without getting triggering suspensions that might lead to revenue or traffic drops.

Most brokers have a team of migration advisors and specialists who guide the process of transferring assets and make the transition as safe and smooth as possible.

Leverage and Legal Protections

The sale and transfer of a business can be a huge undertaking that comes with many potential liabilities for both sides.

Brokerages can provide escrow-type services, acting as the 3rd party by holding onto funds and ensuring a deal is seen through to completion before closing the transaction.

They can also provide legal protections in the form of a formal purchase agreement and specific terms that protect both parties.

Conclusion

Even if your exit is months or years away, or you don’t have plans to sell at all, reviewing your business’s health and viability for an exit is still a great way to assess current performance and to establish clear milestones for growth.

When the time to sell comes, the first thing to do is to calculate how much your business is worth. Then, using the parameters explained above, you should try and increase the value of your business as much as possible.

The next step is to list your website for sale on your favorite marketplace and be patient until you find the right buyer.

The post How To Sell Your Online Business At The Highest Possible Value appeared first on reliablesoft.net.

20211103 SEL Brief

Posted by on Nov 3, 2021 in SEO Articles | Comments Off on 20211103 SEL Brief

The post 20211103 SEL Brief appeared first on Search Engine Land.

Why Successful Adobe Experience Manager MVPs Become Long Term Failures

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Why Successful Adobe Experience Manager MVPs Become Long Term Failures

A well-implemented CMS from both a business strategy and technical perspective is key for long-term digital marketing success.

Yoast SEO 17.5: Full Greek language understanding

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Yoast SEO 17.5: Full Greek language understanding

In Yoast SEO 17.5, we’re proud to announce a new language getting full language support: Greek! Greek users can now use our cutting-edge language analysis tools to write better content for their readers. This includes the invaluable word forms features, where we take different grammatical forms of your keyphrase into account, making the process of improving your content a lot more natural.

Yoast SEO 17.5: Adding Greek readability and word form support

Greek is one of the oldest languages in the world. Greek is predominantly spoken in a country with one of the richest histories in mankind. With the release of Yoast SEO 17.5, we’re proud to offer our readability analysis and language tools in the Greek language! In addition, we’ve also translated the plugin into Greek.

We always try to fine-tune our language tools to the specific peculiarities of each language. No language works the same! Our dedicated team of linguists makes sure that the analysis functions properly and gives advice that makes sense in that particular language.

Greek Yoast SEO Premium users can now make use of the full suite of tools. That includes the related keyphrase and synonym features. And, of course, get a much more natural optimization experience thanks to the word forms feature. With word forms, we look at all the different grammatical forms of your set focus keyphrase. This makes the analysis a lot smarter and helpful!

With Greek, the number of languages Yoast SEO understands is now at nineteen — with more to come.

Bringing back the ~ and | title separators

Two months ago, Google started generating its own page titles a lot more frequently. One of the changes we saw, was Google dropping or replacing the | and ~ title separators from many of the search results. This led us to drop support for these characters in Yoast SEO 17.1. But, we’ve heard your feedback and want to reinstate these characters as an option. In Yoast SEO 17.5, you can find them again in the Titles Separators section of the Search Appearance settings. Keep in mind that Google might still replace those characters in the search results for your titles.

Update now to Yoast SEO 17.5

Yoast SEO 17.5 is out today. And it’s a great day for Greek writers, as they get to use the full language tools in their native language. We have many more languages coming — if yours isn’t available yet, please be patient! Another change in Yoast SEO 17.5 is the reappearance of the pipe and tilde characters. You can find them in the Title Separators section of the Search Appearance settings.

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