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The call to action: Where do you want me to click?

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on The call to action: Where do you want me to click?

The call to action: Where do you want me to click?

Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this post we’ll explain how to write a great call to action, where to place them, and common mistakes to avoid.

What is a call to action?

A call to action is a kind of trigger that encourages your visitors to do something. The action you want them to take could be anything. Maybe you want them to buy a product, sign up to your newsletter, leave a review, or just visit another page on your site. Whatever your online goals are, a CTA in the right place can guide your users through the steps you want them to follow.

A CTA usually contains commanding language telling a user what to do. That means using words like “buy”, “read”, “find out”, “get”, and so on. Admittedly, it can feel a bit strange to give your users commands. Adding your calls to action in a button or a call-out box can feel a bit less awkward, as it keeps your commands separate from your other (more natural) texts.

Why a call to action is important

Every website, and every page on a website, has a reason to exist. But if you don’t add a CTA, there’s a high chance that your users will look at your content and then leave your site without doing anything else. Calls to action will help you to keep users on your site and convert them into loyal fans or customers.

If you want your users to follow a specific set of steps to do something, CTAs are even more important. They can create a kind of roadmap to guide your visitors to the content they need to see, or a set of steps they need to take to buy a product. Without these ‘signposts’, your users will be left guessing what they’re supposed to do next.

How to write great CTAs

When thinking about text for your CTA button, there are a few important things to consider:

Use active voice

First of all, you need to be sure you’re using an active voice. An active voice is action-oriented, and so literally calls people to action. And that’s exactly what you want. Make people want to click your button!

Use relevant labels

Make sure your button text is specific to what people are doing. “Send” is just too generic. Use something like “Sign up!” for a newsletter, or “Contact us” for a contact form. The text has to explain what the button will do.

Keep button text short

Use small and simple words. You need to keep your button text as simple as possible. People have to understand what it means immediately.

Create urgency

Creating urgency can convince people to click your call-to-action. You can do this by, for instance, having limited time offers or by telling people how your product can help them solve their problems now. This can even be a text next to your call-to-action.

Write from the user’s perspective

Remember that users have their own goals too! You’ll likely see better results if you write a call to action from a user’s perspective, rather than your perspective. If possible, avoid saying “Buy this now!”, and try focusing on what users will get out of it instead. “Get yours now!” can be a better alternative.

Where and how to include calls to action

Now, online user journeys are notoriously messy. But you should still have a rough sense of where users are likely to start, and where you’d like them to end up. Every touchpoint in the journey should have a CTA leading to the next logical step.

Meta descriptions

You can set a meta description for each post or page of your website. Usually, Google will show this text beneath your page’s title in the search results. It looks like this:

A meta description from yoast.com as seen in the search results

The meta description is your first opportunity to convince search engine users to visit your website. So put some time into crafting a great, persuasive call to action here.

Homepage

Your homepage should contain just a couple of clearly visible calls to action. Focus on the key goals that are priorities for your site.

If you want to include more than one CTA on your homepage, you can make a block that stands out (use sufficient whitespace around it) with a descriptive title, like “Make your choice”. Inside that block you can add three similar calls to action, letting the user choose which path to follow. That way, the entire block becomes your call-to-action. It’s a bit like we do on our current homepage:

Product pages

This should be the obvious one. Every product page needs an “Add to Cart” or “Buy Now” call-to-action. That button needs to stand out. Ecommerce sites tend to cram all kind of things around that button:

social share buttonssize optionsrelated productscolor options.

While these options should be available, it’s better if they don’t take the focus away from the “Add to Cart” button. Just make them a lot smaller than the call to action and locate them a bit further away from that button.

Contact pages

If the main goal of your website is getting in touch with potential buyers, the main concern on the website is to make it absolutely clear how you can be reached. At the very least, you’ll want to make your contact page clearly accessible from your homepage. Even better — add a contact option right there on your homepage, and make it bold:

On your contact page itself, you can do more than just adding your company’s email and physical address. You might want to add a short contact form, a phone number, or a “Chat now” button. Make sure to give your contact options an appealing label, too. Clicking “Send” at the end of a contact form feels a lot less enticing than “Please contact me!”.

Blog posts and informational pages

Aside from pages with a really specific call to action, you probably have blog posts or informational pages too. Some of these might not need a CTA — your ‘About Us’ page, for instance. But if you have blog posts or pages which tie in with your goals, such as increasing brand awareness or persuading customers to buy your products, it’s good to add a CTA to those. Even if it’s just a “Read more” link to a related article.

Common mistakes

There are a few things that you want to avoid when adding calls to action on your site. Don’t make these mistakes!

Too many CTAs on one page

Don’t fill your pages up with dozens of CTAs for every purpose and every kind of visitor. Make sure that each call to action stands out from the rest of your design. You can do this by using a contrasting button color, an actionable link or button text and reducing other clutter on the page.

Confusing buttons

If users can’t tell what’s clickable and what isn’t, they’ll have a hard time carrying out any actions on your site. The principles behind a good button are timeless. There is a nice, simple round-up of these button best practices on Blogs.adobe.com that we’ve combined with one from DesignExcellent:

Make it look like a button (size, shape, color, depth).Add a clear message of what happens after the click.Mind the order and position (placement) of buttons.

The first item in the list above summarizes the point well: a button is a button. Not so much a design element. Button design is about recognition and clarity.

Asking too much from users

A good call to action needs to be easy for your users to complete. However nicely you phrase your CTA, very few users will want to complete a lot of complicated steps all in one go. For instance, if you’re encouraging people to ‘buy now!’, let them check out quickly — don’t require them to fill in a long set of questions to create an account first.

Time to work on your CTAs!

These are all our top tips about where and how to add a call to action on your site. Remember though, this is just general advice — what works for you and your users might be a bit different. So have a go at writing (or improving) your CTAs and see what happens. You can always keep tweaking them to get the best results!

The post The call to action: Where do you want me to click? appeared first on Yoast.

Press Release: Bounteous Wins Big Nominations, Honors at 2022 Webby Awards

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on Press Release: Bounteous Wins Big Nominations, Honors at 2022 Webby Awards

Bounteous announces its recognition in the 26th Annual Webby Awards creating new digital experiences for multiple clients and categories, including sweeping the Food & Drink category for Apps and Software.

I Read 26 of the Best SEO Books on Amazon (Here’s the Top 5 for 2022)

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on I Read 26 of the Best SEO Books on Amazon (Here’s the Top 5 for 2022)

What are the best SEO books you should invest in …

Keep Learning >I Read 26 of the Best SEO Books on Amazon (Here’s the Top 5 for 2022)

The post I Read 26 of the Best SEO Books on Amazon (Here’s the Top 5 for 2022) first appeared on Gotch SEO.

U.S. search ad revenue grew 33% to $78 billion last year

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on U.S. search ad revenue grew 33% to $78 billion last year

U.S. search ad revenue grew 33% to $78 billion last year

Search advertising revenue continues to grow. In 2021, according to the IAB, search accounted for $78.3 billion of all U.S. digital advertising revenue, which came in at a whopping $189 billion.

However, the IAB noted in their Internet Advertising Revenue Report: Full Year 2021 report that the growth of search wasn’t as strong as other formats, such as digital video, which was up 50 percent year on year (YoY). As a result, search lost 0.8 percentage points in total revenue share.

Paid search remains king. With 41.4% of all digital ad revenue in 2021, paid search is still the leading format. Mobile accounted for $54.7 billion (up from $39.7 billion in 2020), while desktop accounted for $23.5 billion (up from $19.3 billion in 2020).

Top advertising format by share/Internet Advertising Revenue Report: Full Year 2021

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Social media advertising rebounds. Social media advertising plateaued at the start of the pandemic. In 2021, revenue from social platforms (including Meta-owned networks, Twitter, Snapchat and TikTok) hit $57.7 billion, up from $41.4 billion in 2020. What helped fuel this growth? In particular, the IAB noted that 80% of brands now work with influencers and content creators, which began during COVID-19.

The state of digital advertising. It’s strong. Of note from the IAB report:

Total U.S. digital ad revenue increased by $50 billion in 2021.YoY growth was 35.4%, the highest increase since 2006.YoY growth was strong in each quarter of 2021. (And that is expected to continue in 2022.)Q4 2021 digital ad revenue hit a new record: $55 billion. That’s up nearly $10 billion from the same 2020 holiday season.

Why we care. At the start of the pandemic, there was a lot of uncertainty about whether we’d continue to see online advertising continue to grow. In 2020, we wondered whether we’d only see single-digit growth heading forward. Thankfully, that hasn’t happened. Search – like all other digital channels and formats – shows strong growth. 

The IAB predicts digital ad growth to continue across all channels. However, the IAB notes some potential challenges, including privacy regulation, the deprecation of third-party cookies and measurement. What else could impact digital marketing this year: Russia’s invasion of Ukraine, ongoing supply chain issues in the U.S. and other economic issues. That said, as the IAB notes, “brands have spoken, and digital is where they are putting their dollars.” That will again be true in 2022. You can view the entire report here (note: the report is free, but you must log in or create an account to download it).

The post U.S. search ad revenue grew 33% to $78 billion last year appeared first on Search Engine Land.

Press Release: Lister Digital Announces New CEO in India; Formally Joins Bounteous

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on Press Release: Lister Digital Announces New CEO in India; Formally Joins Bounteous

Bounteous introduces the India-based global delivery arm of Bounteous and full integration of Lister Digital.

2022’s trends in digital marketing

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on 2022’s trends in digital marketing

2022’s trends in digital marketing

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. 

Luckily, the technology and data that can help are becoming more accessible.

In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Canada, India, and the UK. The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions.

Top challenges marketers face in 2022

38% of marketers said maximizing performance across channels was one of their most difficult challenges. Audiences are now digitally everywhere. They consume and engage with content across a variety of channels and devices.

Somehow, marketers have to keep up with them, stay consistent and relevant with their messaging, and deliver value. Customers tell you everything you need to know about how to please them with their online behaviors. The right technology helps by taking in that data, so marketers can use it to connect with customers and adapt their strategies necessary.

Tactics and technologies for marketing success

43% of marketing organizations plan to offer more personalized content and offers in the year ahead. Videos and virtual events will make much of this content easier for customers to consume. Personalization will also help marketers put more focus on retaining customers rather than only acquiring new ones.

What technologies will help?

A customer data platform (CDP) allows you to anticipate customer needsA content management system (CMS) helps you manage and create more innovative contentA customer loyalty program incentivizes and rewards customers that keep engaging with your brand

Go all-in on AI

59% of marketers who say they can’t live without AI have highly successful marketing strategies. 30% of marketers surveyed overall fear they’re missing out on AI’s ability to predict customer behaviors and adjust campaigns.

AI creates efficiencies and maximizes resources, especially with manual, repetitive tasks, such as:

Setting up campaign workflowsTesting different offers, subject lines, and copyCustomizing content

42% of marketers say they already trust AI to personalize content and offers in real-time.

Marketers look forward to big things in 2022

An impressive 94% of marketers thought their 2021 was successful. 37% are confident 2022 will also be a successful year.

Find out what trends and technologies will make it so.

Get the trends report

The post 2022’s trends in digital marketing appeared first on Search Engine Land.

20220412 SEL Brief

Posted by on Apr 12, 2022 in SEO Articles | Comments Off on 20220412 SEL Brief

The post 20220412 SEL Brief appeared first on Search Engine Land.

Google March 2022 product reviews update is finished rolling out

Posted by on Apr 11, 2022 in SEO Articles | Comments Off on Google March 2022 product reviews update is finished rolling out

Google has confirmed that the March 2022 product reviews update is now finished rolling out. This update has officially completed rolling out over a 19 day period, first being kicked off on March 23, 2022.

The announcement. “The Google product review update is fully rolled out. Thank you!” Google’s Alan Kent wrote on Twitter.

Sorry for the delay in response. It was almost… almost… almost…….
Yes! The rollout is now complete!

— Alan Kent (@akent99) April 11, 2022

March 2022 product reviews update. As a reminder, the March 2022 product reviews update started to roll out at about 12:00pm ET on March 23, 2022. This update took 19 days to roll out after it was announced. So this update started on March 23, 2022 and lasted through April 11, 2022.

Big update. This update was not as big as the December 2021 update, based on data from the data providers.

Why we care. If your website offers product review content, you will want to check your rankings to see if you were impacted. Did your Google organic traffic improve, decline or stay the same?

Long term, you are going to want to ensure that going forward, that you put a lot more detail and effort into your product review content so that it is unique and stands out from the competition on the web.

More on the March 2022 products reviews update

The SEO community. The March 2022 product reviews update seemed to have a slow start, with some volatility as early as March 23rd but then most of the volatility showed up on March 31st. I was able to cover the community reaction in one blog post on the Search Engine Roundtable. It includes some of the early chatter, ranking charts and social shares from some SEOs. In short, if your site was hit by this update, you probably felt it in a very big way but this was not as widespread as the December update in terms of the chatter within the community.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by this product reviews update. We posted that advice in our original story over here. In addition, Google provided two new best practices around this update, one saying to provide more multimedia around your product reviews and the second is to provide links to multiple sellers, not just one. Google posted these two items:

Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.Include links to multiple sellers to give the reader the option to purchase from their merchant of choice.

Google added the following criteria for what matters with the March 2022 product reviews update:

Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versionsCome from people who have actually used the products, and show what the product is physically like or how it’s usedInclude unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experienceCover comparable products, or explain what sets a product apart from its competitors

Google added three new points of new advice for this third-release of the products reviews update:

Are product review updates relevant to ranked lists and comparison reviews? Yes. Product review updates apply to all forms of review content. The best practices we’ve shared also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from tests you performed with the product can be good ways to do this.Are there any recommendations for reviews recommending “best” products? If you recommend a product as the best overall or the best for a certain purpose, be sure to share with the reader why you consider that product the best. What sets the product apart from others in the market? Why is the product particularly suited for its recommended purpose? Be sure to include supporting first-hand evidence.If I create a review that covers multiple products, should I still create reviews for the products individually? It can be effective to write a high quality ranked list of related products in combination with in-depth single-product reviews for each recommended product.  If you write both, make sure there is enough useful content in the ranked list for it to stand on its own.

Google product reviews update. The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google said it will promote these types of product reviews in its search results rankings.

Google is not directly punishing lower quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you provide such content and find your rankings demoted because other content is promoted above yours, it will definitely feel like a penalty. Technically, according to Google, this is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours.

Technically, this update should only impact product review content and not other types of content.

The post Google March 2022 product reviews update is finished rolling out appeared first on Search Engine Land.

Yoast Diversity fund: updates from Mary, Abel, and David

Posted by on Apr 11, 2022 in SEO Articles | Comments Off on Yoast Diversity fund: updates from Mary, Abel, and David

Yoast Diversity fund: updates from Mary, Abel, and David

We’re back again, with even more great news from our Diversity fund 2021 recipients! In this post, we have updates from Mary Job, Abel Lifaefi Mbula, and David Towoju. They’ve all been hard at work on their projects, helping WordPress to reach their communities and making a real impact by sharing their skills. Keep reading to find out about their progress and future plans.

A catch up with Mary Job

“Just do it. You can start small, make an
impact on one person, a quality impact,
and others will follow.” – Mary Job

Could you tell us a bit more about yourself?
I am a single mom of one, I work at Paid Memberships Pro, a WordPress membership plugin firm. I own How Do You Tech where we build WP sites and offer WordPress maintenance services at WPSlay.

I started Uwani Hub (a safe space for women and girls to do tech) and I volunteer for the WordPress community and the Salesians of Don Bosco in my spare time. I also now run my parents’ hotel in Ijebu-Imusin where I am from and work with Tunbosun to promote managed WordPress hosting for Africans Gbefunwa.

Can you tell us more about your project?
Uwani Hub began as a little CSR for How Do You Tech in Jan 2018, by contributing to my community introducing and teaching ICT to women and girls, today, we have grown bigger than we intended, are building a bigger hub that will seat at least 30 workstations to enable us to achieve our goals of training 5,000 women and teenagers in the use of WordPress software by the year 2030.

Why did you create this project/program? How did you come up with the idea?
I had just moved back to Ijebu-Imusin from Lagos city, turned an abandoned former bar room in my parents’ hotel into office space, and while renovating this room, I thought to myself, would I be able to make use of this office to its fullest capacity? My answer was “No”, seeing as I was set up to work remotely, I knew I would not use the office full-time, then I thought, why not a tech/creative hub in my town, a space for females to do tech safely, and that was how Uwani Hub began its’ journey.

How has your project added diversity to WordPress and its community?
In my early WordPress days, when I was very active with community event hosting, a lot of people I interacted with would always ask me “why WordPress?”. I was never able to provide an answer I was satisfied with. Today, when asked, I can boldly say this is why you should do WordPress, and be satisfied. While it is easy to say this is why you should do WP, people can see how doing WordPress has impacted my own life.

What I am driving at here is that by personally doing and contributing to WordPress, I have been able to inspire, train, teach, motivate and guide others, teenagers especially, on why WordPress is a tool they want to understand, use and contribute to in their present and near future. Introducing WP to teens is one way to ensure their generation feels included within WordPress.

Are there any lessons that you’ve learned from this project?
A lot, a whole lot. One that stands out is not to try to be a Jack of all trades (or tech), and not to try to focus on what tech is in vogue, but that (tech) which I know and understand to a very large extent, that tech which I am able to get support from its community, support for programs, volunteers, facilitators, etcetera. And for me and Uwani Hub, that tech is WordPress.

To what extent the intended outcomes have been achieved?
I am a patient person and a firm believer in keeping my eyes on my goal, we may not be moving as fast as I would want, but I am very pleased that we are achieving our goals, one teenager at a time. David asked me in an interview once why the year 2030 for our vision 2030 WordPress goal to train 5,000 teens and females. While I could say we want to achieve this in 2 years, that would be unrealistic, as I am only one person, and again, a firm enabler of quality over quantity.

Were there any unintended positive outcomes?
Oh yes, to this there has been a lot, one of this is when Uwani Hub started, we did not intend to focus on teenagers, not at all, our focus was solely on women, but as time proceeded, I realized there was a huge gap to fill when it comes to teaching kids ICT, as most public schools around us, lack the practical aspect of ICT. These kids are taught computer science alright, but having access to a computer lab at school was something the rarely had. My daughter was in a private school, and when I asked her about their computer room, she noted, they barely were allowed to go close to the computer room, much less make use of the computers. This led us to decide to focus more on teenagers (male and female), and less on women (our initial audience).

What does the future of your project look like? Can others contribute to it too?
We hope to for one, finish our new building, focus on women once again, and achieve our vision 2030 WordPress goals of training 5,000 teenagers and women, as well as mentoring, training, guiding, and building our list of 500 contributors to the WordPress ecosystem.

And yes, others can volunteer too at Volunteer With Us – Uwani Hub

What would you love to work on next? Do you have any plans?
Yes, we do, our plans are detailed here: Our Vision 2030 WordPress Project – Uwani Hub. We need to first finish our New Hub building as this is very vital to achieving our goals.

We also plan to improve our model to run the hub to one that is not dependent entirely on grants, but one that can generate funds to run itself in the coming years. We have our sights set on being able to be used as a hub where people can write professional exams, and hopefully get accepted as an accredited center to run government entrepreneurship programs. We have no intention to make participants of our programs pay for what we teach or train them on.

Has working on this project helped your personal development?
Yes. Immensely so, I am a better teacher, more patient, and definitely a better human than I was yesterday from interacting with our teenagers and in my attempts to introduce WordPress to teens.

Do you have any advice for others who want to work on a project like this?
Just do it. You can start small, make an impact on one person, a quality impact, and others will follow.

Is there anything else you’d like to share about your project?
We are open to ideas, feedback, comments on how we can improve, please write to me or reach out to me on social media.

How’s Abel Lifaefi Mbula doing?

“When less the one out of 3 persons knows
(or has even heard of) WP, is there
diversity? Absolutely not. Our project is an
urgent response to this situation.” – Abel
Lifaefi Mbula

Could you tell us a bit more about yourself?
I am a software developer and a free/libre open source advocate from DRCongo. Since 2015, I have been contributing to Wikipedia and its sister projects. I co-founded the Wikimedia community of DRCongo in order to create awareness of Wikimedia projects among young people in the country. The movement has rapidly grown up and so many other categories of people have joined, like university professors and librarians.

I have contributed to the French translation of Nadia Eghbal book, Roads and Bridges: The Unseen Labor Behind our Digital Infrastructure, which inspired me to found Kali Academy, a coding school for university students, as an urgent response to most of the problems raised by Nadia in her book. With Kali Academy, I want to create awareness among young students to contribute open source code; and I am convinced that the best way to learn programming is with free/libre software.

Can you tell us more about your project?
The project consists of promoting WordPress university students and then contributing back to the whole WordPress community. We have found that many students are not aware of WordPress and all its capabilities. We have identified around 30 students with whom we are working in this phase. Later on, we will be training them on how to create a WordPress theme, which theme will be shared with the entire WordPress community worldwide. The last step will be to use this theme to create a WordPress website for free for non-profit organizations as part of our charity hackathon activity.

Why did you create this project/program? How did you come up with the idea?
First thing first, I’m a FLOSS advocate. When I look around me, I notice that people are not aware of open source in general; and even among university student. So, I decided to do something to promote WP. In short, I want people in my local community to:

Learn about and be aware of WP,Use it, andContribute back to it,

This is what we are trying to do.

How has your project added diversity to WordPress and its community?
This is not a secret, the WordPress community is still struggling with diversity and inclusion. The WordPress Executive Director, Josepha Hadia, said in WordCamp US 2021 That “WordPress can be used by anybody, so it should be built by anybody”. When less the one out of 3 persons knows (or has even heard of) WP, is there diversity? Absolutely not. Our project is an urgent response to this situation. We are promoting WP among students, and other category of people, so that they can use WordPress to build their website, spread the world about it and contribute back to it.

Are there any lessons that you’ve learned from this project?
I think the WP community has much to do, especially Francophone Africa, to make sure diversity is a reality. Although WP is eating internet, there are a great amount of people have never head about it. Contributing to open source is not that easy in Africa. As an events organizer and community leader, I have to think more than once how to convince people to contribute back to open source.

To what extent the intended outcomes have been achieved?
Right now, we can say that they have been achieved at 30%.

Were there any unintended positive outcomes?
Most of those we are working with have never heard of WordPress before.

What does the future of your project look like? Can others contribute to it too?
We would like to see as many people as possible from our area to embrace WordPress first as users than contributors. Also, we are looking for mentors who can speak French.

What would you love to work on next? Do you have any plans?
For now, we still want to continue with the work we are doing, promoting and advocating for WordPress in underrepresented communities in Africa. The more people will get to know about WP, the more they’ll value, and the more they’d be willing to contribute.

We need funds to help us increase the number of WP users in our local community and consequently the number of contributors.

Has working on this project helped your personal development?
Yes, really. I’ve met awesome people, and those with diverse background and culture. I always love the experience of working with new people, seeing new faces in events.

Do you have any advice for others who want to work on a project like this?
Have a passion, love people around you. Think how you can build awesome projects with them included. Diversity and inclusion are what we really want in this world.

Is there anything else you’d like to share about your project?
If you love open source, if you love WP, do support projects in underrepresented community in Africa, Asia, and Latin America. Open source is the future for everyone, WP is the go-to tool for everyone on the internet. 

Checking in with David Towoju

“If there is anything that we need so much
in Africa today, it is more people with more
knowledge of software development. Tech
is the equalizer.” – David Towoju

Could you tell us a bit more about yourself?
My name is David Towoju and I live in Nigeria. I am a self-taught PHP programmer with 10+ years of coding experience. Although I have a background in Law, I am now a full-time product developer. That’s because I have always loved creating things. In fact, it is this desire to create things that pushed me to software engineering and I have never gotten tired of that.

Can you tell us more about your project?
WordPress BootCamp is an interactive training program for Nigerian Youth Corpers. There are a lot of coding schools in Nigeria but this one is different. The goal here is for someone who has real life coding & entrepreneurial experience, not an academic teacher, to pass on this knowledge to a few people who are interested in learning.

The courses taught are HTML, CSS, JAVASCRIPT, REACT/VUE, PHP & WordPress FRAMEWORK. Apart from delivering quality teaching, the program is also 100% free so I could reach out to anyone who actually wanted to learn.

Why did you create this project/program? How did you come up with the idea?
Tech is an instrument of social and economic change and that’s why I decided to devote some of my time to teaching a few Nigerians how to code. There are so many unemployed graduates and my goal is to reduce that number. I want people to leave their Youth Service with skills that can make them self-sufficient and economically stable.

How has your project added diversity to WordPress and its community?
At the core of this program is the goal to teach and train people to be developers and WordPress is part of the tech stack to be taught. So, I believe that teaching people of diverse cultures how to use and build stuff with WordPress is a great contribution to the WordPress community.

Are there any lessons that you’ve learned from this project?
I have learnt that people are eager and passionate to learn something. If given the opportunity, they will exceed expectations.

Another thing is that coding is best learnt thru different sources (websites, methods, etc) and one very important part of learning to code is having someone that can explain something to you. Not everybody can learn everything online, most of the time, you would need someone to explain something that a Codecademy or FreeCodeCamp cannot just do. That’s why StackOverflow is very popular. I give my students assignments but when I explain they get it better.

To what extent the intended outcomes have been achieved?
We have been able to cover HTML, CSS and JavaScript. We will be covering PHP and WordPress in the next couple of weeks. That’s a lot considering the fact that some days were skipped due to availability reasons on either side.

Were there any unintended positive outcomes?
Growing relationships with people is something I always look forward to. I love the fact that I have gotten to know a few more people who are now like my friends. That’s a great one for me.

Also, the size of the BootCamp (less than 10) makes the learning process seem very informal and friendly. For example, I would call out different people’s name as I explain JavaScript functions, “Hey {name}, are you sure you got it?”. I mean, you can’t do that in a BootCamp where you have 100 people.

What does the future of your project look like? Can others contribute to it too?
Well, I hope to finish this round in a few weeks and hopefully by the end of the year start another round. Looking at the challenges of a physical meeting, we might be considering switching to online learning platforms like Zoom.

What I would love to see in the future, as our number increases, are more volunteer developers joining me to teach more people.

What would you love to work on next? Do you have any plans?
I would like to work on the same thing by the end of the year. I am looking at getting all of my students Udemy or Codecademy Pro accounts which they can consult at their leisure.

Has working on this project helped your personal development?
Yes, sure. Teaching people to code makes you a better Developer. I learnt a few things in the process of teaching my students.

Do you have any advice for others who want to work on a project like this?
Go for it! In Nigeria, Africa and in fact all over the world, tech is an instrument of socio-economic change. If there is anything that we need so much in Africa today, it is more people with more knowledge of software development. Tech is the equalizer.

Is there anything else you’d like to share about your project?
These photos:

Keep up the good work everyone!

It’s wonderful to see all the amazing work our Yoast Diversity fund recipients have been doing! They’ve achieved so much, creating a deep and valuable impact on the WordPress community. We hope these projects will continue to grow and reach even more people. If you haven’t already ready about the projects from Milana Cap, TC Cazy, and Estela Rueda, be sure to check those out too.

The diversity mission isn’t over

There’s still a lot of important work to be done making WordPress more diverse. Too often we see the same kind of people running the show, while we know there are some people missing from the bigger picture. We’re here to help, but we can’t do it without you! We’ve just opened up applications for the Yoast Diversity fund 2022.

In 2022, we move back to our initial purpose. The Yoast Diversity fund focuses on taking away financial barriers that prevent people from underrepresented groups to speak at tech conferences. We prefer applications for events focusing on WordPress (via a Meetup or WordCamp), TYPO3, PHP, JavaScript, or another Open Source community.

Could you or someone you know benefit from our Diversity fund? Find out more here!

The post Yoast Diversity fund: updates from Mary, Abel, and David appeared first on Yoast.

Mother’s Day 2022: 3 search trends to know

Posted by on Apr 11, 2022 in SEO Articles | Comments Off on Mother’s Day 2022: 3 search trends to know

Are your Mother’s Day paid search campaigns ready? If not, now is the time. Microsoft Advertising today released new data and tips that provide some useful consumer search insights.

Although search queries typically peak the week before Mother’s Day, searches start picking up five weeks before the holiday. That would mean queries already started increasing on April 3. If my math is correct, that was a week ago. So if your campaigns haven’t started yet, you’re already a week behind consumers, according to Microsoft.

Hare three trends from last year that search marketers need to know in 2022.

Trend 1: Most popular queries. For the past three years, these have been among the top “Mother’s Day” queries:

Mother’s Day giftsMother’s Day imagesMother’s Day cards handmadeMother’s Day gift boxHappy Mother’s Day gifPrintable Mother’s Day cardsMother’s Day ringsMother’s Day shirtsDIY Mother’s Day gift ideas

Trend 2: Gifts. As is typical, flowers, sweets, cards, and jewelry were among the most popular gifts for Mom in 2021. Here’s some data from Microsoft:

“Flower arrangement” searches spiked 57% year-over-year (YoY).Greetings cards, flowers and special outings (e.g., meals or restaurant gift cards) were the top three most popular Mother’s Day gifts.Restaurant-related searches increased 46% YoY the week of Mother’s Day. Microsoft noted this was significantly higher compared to the three years prior to 2021.Jewelry searches increased 26% YoY the week of Mother’s Day. 

Trend 3: Local. The second most clicked gift last year was spas – and more than 20% of mothers surveyed said they would like a spa visit in 2022, Microsoft said.

Spas are an example of this local buying trend. More than half of those surveyed by Microsoft said they planned to shop at a local store or restaurant for Mother’s Day. But don’t worry – the same people said they still plan to search online first for information, offers and deals.

Why we care. Mother’s Day is one of the biggest retail holidays of the year. To maximize profit, it’s critical to always optimize campaigns based on what consumers are searching for, and when. Hopefully, this data will help get you started on the path to higher conversion rates and more revenue. Most important of all, don’t forget that Mother’s Day is May 8 – and quality time really is the greatest gift of all.

The post Mother’s Day 2022: 3 search trends to know appeared first on Search Engine Land.