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Google updates AdSense Policy center look, adds new feature updates for advertisers

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Google updates AdSense Policy center look, adds new feature updates for advertisers

Google updates AdSense Policy center look, adds new feature updates for advertisers

Google introduced their Policy center for Ad Manager, AdMob and AdSense to ensure that Ad Managers had a comprehensive view of potential violations that would prevent their ads from displaying to searchers. The Policy center also ensured that publishers were able to keep as much of their inventory compliant with Google Ads policies. Along with an updated interface, Shreyas Deshmukh, Product Manager at Google Ads, said new features are available for users of the product.

Account health summary updated. The improved account health summary gives a zoomed-out view of the total number of sites and/or apps with issues. The health summary also shows a red highlighted section for issues that are categorized as must fix. “This can help publishers better prioritize the issues that require their attention. The account health summary also shows the impact on ads serving for any given page where ads have been disabled or restricted,” said Deshmukh.

Source: Google AdSense

More filtering options. “Publishers can now filter the tables using single or multiple columns, such as all issues reported on a given date that are a ‘Must fix.’ A list of issues can also be downloaded as a CSV file for a filtered view,” added Deshmukh. The new filtering and search systems make sure Ad Managers can highlight specific or high-priority issues in order to focus on what matters most to their accounts at that time.

Comprehensive view of issues across ad inventory. Along with the ability to look at overall ad health and sort by specific issues, there is a new table view so “Ad Manager publishers have a more comprehensive view of issues across their inventory.” The new table now includes an aggregate column “Ad requests – last 7 days” so publishers can determine the impact that violations have on their accounts.

Source: Google AdSense

Why we care. The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.” Along with an easier-to-use interface, these sorting and updated view features will give publishers better insight into issues that are holding up their accounts and the tools to fix them quickly.

The post Google updates AdSense Policy center look, adds new feature updates for advertisers appeared first on Search Engine Land.

Take the lead in 2022 by building value and trust, one consumer at a time

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Take the lead in 2022 by building value and trust, one consumer at a time

Take the lead in 2022 by building value and trust, one consumer at a time

Consumers want to share more about themselves, so brands get it right. But not at the expense of their personal data.

As we look ahead to 2022, what brands will stand out in the eyes of the consumer? How will personalization and customer experience drive how organizations build and maintain their brand equity? Who will consumers trust with the protection of their first-party data?

Join experts for a live webinar and learn how you can deliver the experiences your customers want.

Register today for “Strategies to Take the Lead in 2022: Build Value and Trust, One Consumer at a Time,” presented by Redpoint.

The post Take the lead in 2022 by building value and trust, one consumer at a time appeared first on Search Engine Land.

Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country

Yahoo! halted its services in mainland China on Monday, according to Reuters. The company cited an “increasingly challenging business and legal environment” and is the second major American platform to shutter its Chinese operations over the last month.

America’s tech presence has evaporated in China. In October, Microsoft announced that it would shut down its localized version of LinkedIn in China, similarly citing “a significantly more challenging operating environment.” The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users. Bing seems to be the only major platform for search marketers that is still accessible to Chinese users.

Why operating in China may be unfeasible for American companies. Under Chinese law, companies must submit their data to local authorities if requested to do so. The data could be used to identify and persecute dissidents, as it was in 2007 when Yahoo! turned over sensitive e-mails to Chinese authorities. Thus, companies operating in China may face pressure from the local government there but also back in America for helping Chinese authorities suppress free speech.

Although not specifically cited in Yahoo!’s statement, the withdrawal coincides with China’s new Personal Information Protection Law, which also went into effect on November 1, 2021. The law limits what data companies can collect and establishes requirements for how it must be stored. In Microsoft’s announcement that it was closing the localized version of LinkedIn, the company cited “greater compliance requirements” as a cause for its departure.

Why we care. China has 854 million internet users, the most in the world and more than twice the amount of users in the U.S. (313 million). As the platforms that marketers can use to potentially reach the Chinese audience withdraw from the country, so too do opportunities to tap into that user base. The opposite is not necessarily true, however, as TikTok, which is owned by Chinese company ByteDance, is one of the most popular social media platforms in America at the moment.

The post Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country appeared first on Search Engine Land.

Google tool for reporting domain verification and user management issues with Search Console

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Google tool for reporting domain verification and user management issues with Search Console

Google tool for reporting domain verification and user management issues with Search Console

Google Search Console is piloting a new method to contact Google for support related to Google Search Console. Google opened up previously a method to contact Google about indexing issues. This new tool is to contact Google about domain verification and user management issues with Google Search Console, the company said on Twitter.

New tool. Google said “Earlier this year, we expanded our program for site owners to report urgent bugs or other issues related to indexing. That program has been working well, so we’re expanding it to handle domain verification and user management issues for Search Console.”

Report verification issues. You can now report verification issues in the Google Search Console help docs over here. If all your debugging fails, scroll to the bottom of that help document and click on “report verification issue.”

Report user management issues. You can also report user management issues in a different Google Search Console help doc, over here. If you are having issues with user management in Search Console and you cannot figure it out, click on the “report user management issues” button.

Pilot release. You may not see this feature in the help documents yet. Google said this feature is “currently piloting this in the US only and it should be fully available to all in the US within a week or less.” Plus this is only supported for English now. Google said the company will “reassess the usefulness of a support expansion in this direction in a few weeks.”

Why we care. For some, verifying your domain name and gaining access to Google Search Console can be an issue. These new contact methods will give those having issues more methods to verify and gain access to their sites in Google Search Console. And access to Google Search Console unlocks a ton of useful information, reporting, and debugging for site owners.

The post Google tool for reporting domain verification and user management issues with Search Console appeared first on Search Engine Land.

Google Chrome makes Omnibox prefetch faster for your default search engine

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Google Chrome makes Omnibox prefetch faster for your default search engine

Google Chrome makes Omnibox prefetch faster for your default search engine

Google made the Chrome Omnibox search box event faster saying the search results are four times more likely to be shown within 500 milliseconds.

Chrome Omnibox search faster. Google said “searching in Chrome is now even faster, as search results are prefetched if a suggested query is very likely to be selected. This means that you see the search results more quickly, as they’ve been fetched from the web server before you even select the query.” Google said it is four times faster, “our experiments found that search results are now 4X more likely to be shown within 500 ms,” Google wrote.

What is the Omnibox. It is what you see as the search box on the Chrome browser, but more technically the Omnibox is an API method that allows you to register a keyword with Google Chrome’s address bar. The omnibox API provides a third party extension a way to customize the suggestions displayed in the drop-down, when the user enters a keyword defined by the extension.

Here is a screenshot of this:

Default browser required. Google said for the prefetching to work and make the Omnibox results faster, the search engine you select must be set as the default. Google said this can only happen “if Google Search is your default search engine.” This also means that other search engines can also enable this “by adding information to the query suggestions sent from their servers to Chrome, as described in this article,” the company said.

So third party search providers can leverage this speed bump too, if they want.

Why we care. A lot of users use Chrome, and many of them use the Omnibox built into Chrome. Often Google shows search results in the Omnibox, as well as local snippets, facts and other information. Maybe, making the results faster can lead to more searches and traffic to your website.

The post Google Chrome makes Omnibox prefetch faster for your default search engine appeared first on Search Engine Land.

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

After launching as a beta in October 2020, Google Ads has rolled out Performance Max campaigns to all advertisers, the company announced Tuesday. The company also announced that Smart Shopping and Local campaigns will be rolled into Performance Max sometime in 2022.

What are Performance Max campaigns? First unveiled at Advertising Week 2020, Performance Max campaigns are designed to enable advertisers to place their ads across all Google-owned and operated properties, instead of creating specialized ads for specific channels. Thus, Performance Max campaign ads are eligible to run across all inventory, including Search, Discover, Display, Gmail, Maps and YouTube, and are meant to complement standard Search campaigns.

Similar to other automated campaign types, advertisers provide the copy and image and/or video assets and Google’s machine learning systems serve the responsive ads across the channels. Bids are placed using Smart Bidding based on the advertiser’s goal.

The Google Ads Insights page. Image: Google.

Performance Max campaigns are also part of the Google Ads Insights page, which shows currently trending searches, auction insights and interest predictions tailored to the account.

Smart Shopping and Local campaigns to be “upgraded” to Performance Max. “To help you increase sales, Smart Shopping and Local campaigns will both upgrade to Performance Max in 2022,” Google said in the announcement. This means that, at some point next year, Smart Shopping and Local campaigns will no longer exist in their current state and advertisers may have to switch to Performance Max campaigns, which are eligible to appear in more channels.

“​​We see Performance Max as a single, unified campaign type and we wouldn’t be delivering on the performance promises of that if it didn’t include Smart Shopping campaigns and Local campaigns, which is why they are going to be upgraded [included in Performance Max] moving forward,” a Google spokesperson told Search Engine Land.

Why we care. Since the beginning of the pandemic, consumer behavior has seen non-stop disruption as consumers adapt to new circumstances. Responding to those new and evolving behaviors can be challenging for brands and may necessitate new strategies, which also take time to implement. Google has positioned its automated campaigns, such as Performance Max, as a way to help advertisers stay ahead of trends by leveraging Google’s machine learning. It is even boasting a 13% average increase in incremental conversions for advertisers that use Performance Max. As always, it is best to test new features (or in this case, a campaign type) to evaluate whether it’s right for your brand and your audience.

Testing will also be especially important for those currently relying on Smart Shopping and Local campaigns, since they’ll be rolled into Performance Max next year. Google is not making the change this year because advertisers are likely to already have a roadmap in place for the 2021 holiday shopping season.

The post Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 appeared first on Search Engine Land.

Google says more detailed descriptions will improve your job posting pages

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Google says more detailed descriptions will improve your job posting pages

Google said it has “uncovered an opportunity to improve your job posting pages” by simply adding more details in the description property of the job posting structured data.

By doing this, your job posting pages may see a boost in visibility in Google Search.

More details on providing more details. Bobby Panczer, Software Engineer at Google Search, said “in the description section of a posting in the jobs experience on Google Search, we only present text that is included in the description property. That’s why it’s important to include information about job qualifications, skills, benefits, etc. in the description field.”

If you want to ensure that searchers can view the full job description in the jobs experience on Google Search, “review the description field and make sure it includes all information that you may have included only in specific fields (like the qualifications property),” Bobby Panczer said.. He added that “you don’t need to remove the more specific fields; just make sure that you also include the same information in the description property itself.”

Why we care. Many companies are looking to hire and expand their workforce, while some companies are looking to fill open positions. Here is one more way to get exposure for your job openings.

Google is going out of its way to say that you should put more details in your descriptions property field, so it would make sense that you take that advice and make sure your job structure data has the full details, so that you can maximize your job posting pages exposure in Google Search.

The post Google says more detailed descriptions will improve your job posting pages appeared first on Search Engine Land.

Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration

Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration

Each month Microsoft Advertising releases its products updates and new releases to help search marketers take advantage of the Microsoft Advertising Network. This month’s new updates include Smart Shopping rollouts for everyone who has access to shopping, new Video Ad options, and insights into why ads are rejected.

Smart Shopping campaign rollout. “In this time of market uncertainties and competition, creating engaging online shopping experiences that can be effectively scaled and optimized is of utmost importance, especially for small business owners,” said Kevin Salat in an announcement today. Smart Shopping campaigns allow advertisers to use Microsoft’s automation tools to optimize their shopping campaigns to target customers who are more likely to convert at higher revenue values. These campaigns are “a combination of traditional shopping campaigns, automated bidding, Universal Event Tracking (UET) and remarketing. With these powerful automation tools enabled for Smart Shopping, you can help serve the right ad to the right user at the right time to boost conversion rates and reduce your costs,” said Salat.

Automated Universal Event Tracking (UET) setup with Google Tag Manager. This month’s announcement includes an automated integration with Google Tag Manager. To take advantage of this feature, users will need to sign into Google and select the Tag Manager account and container via Microsoft Online. This updates your permissions and Microsoft Advertising can “set up the UET tag with additional parameters by copying the setup used by your existing Google tags (for example, if you already include Product ID and Page Type for Dynamic Remarketing in your Universal Analytics tag).”

Inline Appeals give visibility into Merchant Center rejections. “With the Inline Appeal offering in the Microsoft Merchant Center interface, you’ll get visibility into any editorial rejections of offers for the respective policy violations in the Store, providing you with a very organized summary overview of key policy violations driving major rejections,” Salat said in the announcement. This new feature also means you can appeal or request a review for any rejections directly from the Merchant Center interface. Advertisers no longer have to email Ad Support directly and wait for email responses.

Source: Microsoft Advertising

Other big additions:

Expanded targeting. The Microsoft Audience Network is expanding its footprint to 18 new markets, available to all customers in mid-November.CPC and CPM pricing. On the Microsoft Audience Network, you can now choose between CPC or CPM Pricing, so you can select the right pricing model for each campaign.New Pilot: Seasonality adjustments for automated bidding. “If you have a particular seasonal event, promotion, or other variation for your business, you can help inform our algorithms with more signals of expected performance changes (conversion rate variance, e.g.) and help you maximize performance around critical times for your business,” wrote Salat.Dynamic Search Ads expanding to Latin America and Asia-Pacific. These ad types will be available in Latin America and Asia-Pacific markets in late November.

Why we care. Many of these changes are coming right in time for the holiday shopping season. Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept. The idea is to help marketers and especially small businesses save time and money when it comes to advertising. The automation in both setup and execution of campaigns can do that, but, as always, marketers should keep a keen eye on anything automated to ensure it aligns with their campaign goals and metrics.

The post Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration appeared first on Search Engine Land.

15 Best Work From Home Marketing Jobs

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on 15 Best Work From Home Marketing Jobs

15 Best Work From Home Marketing Jobs

Today, we have the ability to do most marketing jobs from home. In fact, many types of marketing jobs are perfectly suited for working from home.

Whether you’re an advertiser or writer, a computer and access to the internet are essentially all you need to do your work.

In this guide, I will break down the best work-from-home marketing jobs and how you can position yourself to land the jobs that you want.

Top 15 Work-From-Home Marketing Jobs

Digital Marketing Specialist
Marketing Consultant
SEO Specialist
Google Ads Specialist
Facebook Ads Expert
eCommerce Specialist
Marketing Copywriter
Content Marketing Specialist
Social Media Manager
Email Marketing Expert
PPC Specialist
Affiliate Marketing Manager
Web Developer
Google Analytics Expert
Marketing Agency Owner

1. Digital Marketing Specialist

Digital marketing specialists help companies create and execute marketing campaigns across the full range of digital marketing channels.

The role has a broader focus when compared to other digital marketing positions that tend to specialize in a specific focus area.

Digital marketing specialists can work on campaigns for search engine optimization (SEO), pay-per-click (PPC), social media, content marketing, or any other digital medium that allows businesses to reach their target customers.

The position is an entry-level role. Digital marketing specialists may work for an agency handling multiple clients or in a company’s digital marketing department.

The role is well suited for remote work as a specialist can conduct all their work and research online, only needing a computer and internet access to do so.

When it is time to collaborate with clients and team members, digital marketing specialists turn to communication tools like Zoom or project management software like Asana to connect and stay organized.

How much can you earn as a remote digital marketing specialist?

Digital marketing specialists in the United States earn an average annual salary of around $64K.

2. Marketing Consultant
Digital Marketing Consultant

Marketing consultants are external advisors that work with clients to create a marketing plan that can be used to grow the company’s business.

The consultant will evaluate the company’s current marketing efforts and make suggestions for improvements.

Marketing consultants also tend to be involved in helping the client implement their strategies.

They may monitor the results of their campaigns and make optimizations to boost performance.

A marketing consultant can work within a marketing firm or as an independent contractor.

Working remotely enables a consultant to grow a client base from locations all over the world without limitations.

How much can you earn as a remote marketing consultant?

The amount that you can earn as a marketing consultant will vary depending on the number of projects that you have and the services that you provide.

According to Payscale, the average annual salary for a marketing consultant in the United States is $62K.

3. SEO Specialist
SEO Specialist

SEO specialists help companies grow their business by reaching more customers through organic search campaigns.

They are involved in all aspects of executing the SEO strategy including keyword research, technical audits, on-site optimizations, and monitoring performance to inform future decisions.

As such, the role requires SEO specialists to have a strong grasp of the core areas of SEO:

On-page – How to effectively use keywords, meta tags, and other on-page elements to optimize a website’s organic rankings.

Off-page – How to grow a website’s domain authority through building high-quality links.

Technical – How to set up and structure a site for high performance and easy crawlability.

SEO specialists also tend to have a solid understanding of content marketing and copywriting as it plays a big part in implementing the SEO strategy.

An SEO specialist can work for a digital marketing agency or as an internal company employee. The position is great for remote work.

How much can you earn as a remote SEO specialist?

SEO specialists in the United States earn an average annual salary of around $64K.

4. Google Ads Specialist
Become a Google Ads Specialist

Google Ads specialists work with companies to design and execute advertising campaigns in Google Ads.

Like other remote marketing jobs, Google Ads specialists can work independently or as part of an agency.

You can find some dedicated Google Ads specialists working in a company’s internal marketing department.

However, it is more common for this role to be filled by a more encompassing position such as a PPC specialist.

Some of the important functions of a Google Ads specialist include:

Managing bidding strategies
Creating ad copy
Adjusting campaigns to optimize performance
Communicating strategies and ideas to clients
Setting up conversion tracking for client accounts

Beyond extensive knowledge of the Google Ads platform and how it works, Google Ads specialists must be skilled in landing page optimization as well as how to use spreadsheets to build models and reports.

How much can you earn as a remote Google Ads specialist?

Google Ads specialists in the United States earn an average annual salary of around $70K.

5. Facebook Ads Expert
Become a Facebook Specialist

A Facebook Ads expert helps companies plan, implement, and manage Facebook Ads campaigns.

The position can involve everything from setting up the Facebook tracking pixel to creating the graphics and ad copy for campaigns.

A Facebook Ads expert needs to possess a diverse set of skills to perform their various duties. This includes both analytical and creative abilities

Facebook Ads expert can complete all their work online by collaborating with their clients and team through project management software and regular chats and meetings.

How much can you earn as a remote Facebook Ads expert?

Facebook Ads experts in the United States earn an average annual salary of around $70K.

6. eCommerce Specialist
eCommerce Specialist

eCommerce specialists design and execute a company’s eCommerce marketing strategy.

In addition to running campaigns for SEO, PPC, and social media, the role also involves monitoring the daily activity of the eCommerce site, as well as gathering and analyzing data to identify areas for optimization.

eCommerce specialists need to be experts in online sales strategies and the different platforms used to build and manage eCommerce sites. They must also possess strong analytical, communication, and critical thinking abilities.

How much can you earn as a remote eCommerce specialist?

eCommerce specialists in the United States earn an average annual salary of around $60K.

7. Marketing Copywriter

A marketing copywriter’s job is to write compelling copy for marketing and promotional materials.

The copy is designed to be engaging and persuasive as a means to get more consumers to buy from the business.

A copywriter can create everything from the description on a product page to the body text of an email newsletter.

Naturally, the role is perfect for working from home. In most cases, a copywriter only needs a text-based outline or brief in order to complete their work.

Direct communication is needed less often compared to other work-from-home marketing jobs, but when a copywriter needs to interface with their team, they can do so virtually using the various technologies at their disposal.

How much can you earn as a remote marketing copywriter?

Marketing copywriters in the United States earn an average annual salary of around $50K.

8. Content Marketing Specialist
Start a Content Marketing Career

Content marketing specialists plan and create content designed to reach a company’s target audience.

This includes content for websites such as blog posts as well as content for other digital marketing channels that can bring the business exposure.

Because SEO is usually the key method for getting content in front of users, content marketing specialists work closely with the SEO team to ensure that the content strategy and SEO strategies are aligned.

Content marketing specialists also collaborate with other members of the marketing team to ensure that all content is aligned with the brand’s message.

Content marketing specialists need to have strong writing skills as much of their time is spent creating new content. They also need to master SEO and the keyword research process as it enables them to identify the best ideas to write about.

Content marketers are able to complete their work remotely by collaborating using tools like Google Docs.

How much can you earn as a remote content marketing specialist?

Content marketing specialists in the United States earn an average annual salary of around $62K.

9. Social Media Manager
Social Media Manager

Social media managers develop and manage a company’s paid and organic social media campaigns.

Companies can have a dedicated social media manager while others outsource the responsibilities to an external party, whether it’s an agency or a freelancer.

For smaller companies, the social media manager is often more involved in the content creation process and may find themselves writing copy or designing graphics. They may also actively engage with their audience by replying to messages and comments.

Independent managers as well as those that work for an agency usually have a team of specialists to handle these activities while the manager focuses on the strategic and managerial aspects.

The most important of these are; designing campaigns, creating the content calendar, and monitoring important metrics.

A social media manager, particularly those handling smaller accounts, can carry out much of their work autonomously, making it easy for them to work from home.

How much can you earn as a remote social media manager?

Social media managers in the United States earn an average annual salary of around $65K.

10. Email Marketing Expert
How to Become an Email Marketing Professional

Email marketing experts plan and oversee a company’s email marketing strategy.

The position involves all the important tasks needed to execute an effective email marketing sales funnel.

This includes building email lists, creating campaigns and emails, and nurturing leads through continued engagement.

An email marketing expert will closely monitor their campaigns’ performance to look for areas of optimization.

They may write the copy for emails themselves or they may work with a copywriter.

The position is good for working from home as the email marketing expert and their collaborators go work together using email marketing software, analytics platforms, and communication tools.

How much can you earn as a remote email marketing expert?

Email marketing experts in the United States earn an average annual salary of around $66K.

11. PPC Specialist
Become a PPC Specialist

PPC specialists are responsible for running a company’s paid advertising campaigns.

The position is similar to a Google Ads Specialist or a Facebook Ads expert. The main difference is that a PPC specialist will manage PPC campaigns across digital marketing channels instead of a single platform.

A PPC specialist can perform keyword research, build landing pages, create campaigns, and monitor and optimize their performance.

Like other remote marketing jobs on our list, technology gives PPC specialists everything they need to work successfully from home.

Clients and employers will gladly work with specialists from anywhere as long as they hit their performance goals.

How much can you earn as a remote PPC specialist?

Remote PPC specialists in the United States earn an average annual salary of around $56K.

12. Affiliate Marketing Manager
Affiliate Marketing Manager

Affiliate marketing managers are responsible for overseeing a company’s affiliate program.

With an affiliate program, third-party affiliate marketers can partner with the company to promote their products.

When the affiliate refers a sale, the company will pay a portion to the affiliate as a commission.

Affiliate marketing managers build the structure for their affiliate programs and actively work to bring new affiliates into the program.

The manager also oversees the relationship with affiliates to ensure that they have everything they need to be successful.

As the affiliates market the business, the affiliate manager will monitor how much traffic the affiliates are driving to the company’s site as well as how many sales they are generating.

The role requires a good amount of communication but because affiliates can be located anywhere, a manager can work remotely as most of their communication would be virtual anyway.

How much can you earn as a remote affiliate marketing manager?

Remote affiliate marketing managers in the United States earn an average annual salary of around $80K.

13. Web Developer
Get a Job as a Web Developer

Web developers build websites from the ground up. They are responsible for taking the client’s visions and designs and turning them into an attractive and functional website.

Developers also monitor a site’s performance once it is live to ensure that everything is working correctly. They will make regular maintenance and troubleshoot any issues as needed.

To perform their various responsibilities, web developers need to have the following skills:

Frontend programming languages like JavaScript
Backend programming languages like Java and PHP
Responsive web design
Testing and debugging
Web servers
Databases

Developers can work in-house, independently, or as part of a web development firm or marketing agency.

Because nearly all the work is computer-based, web development makes for a great work-from-home marketing job.

How much can you earn as a remote web developer?

Web developers in the United States earn an average annual salary of around $78K.

14. Google Analytics Expert
Google Analytics

Google Analytics can be challenging to understand.

A Google Analytics expert helps companies to set up their Google Analytics platform and then monitor and analyze the web data to make recommendations on how to optimize the business.

Some of the day-to-day activities of a Google Analytics expert include:

Creating reports to track company goals
Working to understand customer behavior and how people find your site
Implementing Google Tag Manager
Using data visualization platforms

Google Analytics experts tend to work independently, providing their services to clients. As such, it is a good work-from-home marketing job.

How much can you earn as a remote Google Analytics expert?

Google Analytics experts in the United States earn an average annual salary of around $75K.

15. Marketing Agency Owner
Start a Digital Marketing Agency

The final way to work from home as a marketer is to launch your own digital marketing agency.

As an agency owner, you can provide digital marketing services where you plan, implement and manage the digital marketing strategy for your clients.

The agency’s services can include all areas of digital marketing or you may specialize in a specific service such as SEO.

A digital marketing agency owner has to build a team of specialists, consultants, and developers to work together to deliver results for the agency’s clients.

An owner must also actively market their agency and network to bring a continual flow of clients to the business.

By creating a remote agency, owners are free to hire the best workers regardless of location.

The same applies to clients. Because all work can be conducted virtually through strong organization and communication, remote agency’s have a large pool of potential clients to choose from

In addition to having a comprehensive understanding of digital marketing, agency owners need the following skills to run their business effectively:

Leadership abilities
Creative thinking
Problem-solving skills
Business and marketing strategy
Good at working with people

How much can you earn as a marketing agency owner?

How much you can earn as a digital marketing agency owner will depend on the size of your business and the specific services that you provide to your clients.

There are a variety of ways to bill your clients, two of the most popular method being a flat retainer or a percentage of marketing spend.

Remote Marketing Jobs Salary

The table below shows the average annual salary of the most popular work-from-home jobs. Data is specific to remote jobs available in the United States.

Job Title
Average Annual Salary

Digital Marketing Specialist
$64K

Marketing Consultant
$62K

SEO Specialist
$64K

Google Ads Specialist
$70K

Facebook Ads Expert
$70K

eCommerce Specialist
$60K

Marketing Copywriter
$50K

Content Marketing Specialist
$62K

Social Media Manager
$65K

Email Marketing Expert
$66K

PPC Specialist
$56K

Affiliate Marketing Manager
$80K

Web Developer
$78K

Google Analytics Expert
$75K

Marketing Agency Owner
Varies

Note: The actual salary you can get depends on your experience, the country of incorporation of the company, and the type of project.

How to Get a Work-From-Home Marketing Job?

Now that we’ve covered the best work from home marketing jobs, let’s examine the crucial steps you need to take to land the remote job you desire:

Acquire the necessary skills

Before you can work from home as a marketer, you must develop the skills needed to perform your role effectively.

If you’re looking for a quick and efficient way to grow your skills, one of the best ways to do so is to take a digital marketing course.

A good course will compile the essentials that you need to know and present them in a structured and concise manner.

Digital marketing certificates are another good way to prepare for online marketing jobs and have the added benefit of giving you a way to validate your competency to potential clients

In addition to improving your digital marketing skills, you will also need to develop the skills that will allow you to work effectively from home. This includes:

Time management
Communication
Flexibility
Discipline
Technical skills

Build your portfolio and resume

As you start to get your digital marketing skills you’ll want to look for opportunities to build your digital marketing portfolio.

Your portfolio is an important resource for landing online marketing jobs throughout your career. Clients and employees will use it to assess your abilities to decide if they want to work for you.

For obvious reasons, direct work experience is the most important thing you can have on your resume.

Beyond this, you can make your resume stand out with certifications, degrees, or any awards you have received.

Monitor job posting websites

Job posting websites are one of the most common ways to find work-from-home marketing jobs. Some of the best websites to find remote marketing jobs are:

Remote.co
We Work Remotely
Flexjobs
Remote OK
AngelList

Promptly apply to job applications

When you find job listings that interest you, it is important to apply for them quickly.

Speed is essential to ensuring that the potential client or employer gives your application proper consideration.

This is particularly important if you’re looking for freelance marketing jobs posted on a freelance board like Upwork.

On average, it only takes a client around three days to fill their marketing gig jobs after posting it so you will miss out on some great opportunities if you are not on top of things.

Full-time remote marketing jobs like those you can find on a generic job board like Indeed will take longer to fill.

However, these jobs are hyper-competitive. Many receive dozens if not hundreds of applications.

Companies may not hire in a few days but waiting until your resume is 100th on the list to apply isn’t favorable to you getting the role.

Overall, digital marketing is ideal for remote work. In fact, in today’s climate, remote work is now the norm for many digital marketing professions.

So long as you provide quality work, there are plenty of opportunities to work from home as a marketer.

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20211102 SEL Brief

Posted by on Nov 2, 2021 in SEO Articles | Comments Off on 20211102 SEL Brief

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