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7 Sites to Create Awesome Blog Images That Helps You Rank

Posted by on Jul 12, 2018 in SEO Articles | Comments Off on 7 Sites to Create Awesome Blog Images That Helps You Rank

7 Sites to Create Awesome Blog Images That Helps You Rank

We all know how important blog image is.

How they help retain reader’s attention, how it boosts SEO, how your image can rank in Google image search etc.

But here’s the thing, creating the actual images is not all rainbows and unicorns.

Especially when we can’t quite get the idea on how to even choose a color theme. I tried making sense of the color wheel, I really did.

Do you agree with me that this looks kinda intimidating?

At the end of the day, blog image creation can be quite intimidating, but it doesn’t have to be.

I’ve dug around the internet and found 7 sites that can help me click and drag my way through a canvas.

And I’m sharing them with you.

Let’s have a look at the 7 online image creators that can create kickass blog images that help you rank.
1. Canva

Canva has a wide selection of templates for different purposes.

Canva is an innovative canvas for even the absolute beginners to create quality images.

The apparent advantage of canva is their vast collection of templates. From facebook banners to postcards. They have the dimension figured out for you, so you don’t have to do it yourself.

Have you tried googling all the standard dimensions for all types of social media images? Well, I did, and it gave me a headache.

Another feature of Canva is how easy it is to upload photos or vectors on it. Which gives you a lot of ways to customize the readily available templates.

To sum it up, this is pretty much the all in one social media or blog image creator.

2. Smartmockups

Insert your image to the device of your choice.

Ever need to make a mockup? Be it a laptop, a mug or a ticket mockup, they can all be done in a click (well, a couple clicks really).

The free account option gives you up to 200 mockups. Which is quite a sweet deal.

The mockup you’ve created can also be downloaded in super high quality, which means they can be used for even headers or backgrounds.

You can choose to insert your own image by uploading it or from a URL, pretty standard stuff.

The next time you need to create a mockup you know where you can go.

3. ImageOptimizer

Image size can be reduce in a second.

Free, no bullshit, fast image optimizer at your service.

Blog images are awesome, but not much so when they bulk up your page and slows down your load speed.

So if you need to optimize your image, cut it down by a few hundred KB, optimizing is your diet plan.

You can choose to do it online or download it onto your PC to get the job done.

I’ve personally only ever done it the online way though since it works well enough. Do drop me a comment if you tried the PC version of it.

4. Fireshot

Fireshot offers a variety of ways to download your screenshot.

Sometimes you need to make a point, and you can’t possibly link your readers to every single thing that you want to show them.

That’s where screenshots come in handy. There are a truck lot of screenshot add-ons out there but fireshot is my favorite.

It’s basic, it gets the job done and most importantly it is quick.

The moment I click capture, it brings me to a new tab on my browser with a couple options to get my screenshot.

I usually just download it as a PNG file, but you can also choose to download it as a PDF file or even email to your inbox. Pretty handy I’d say.

5. Infogram

Choose from Infogram’s templates to create professional looking data driven images.

If you want to create a more data-driven image to feature on your blog, try infogram.

It is a freemium service to create graphs, charts, maps any images that deal with data really.

Upload your own pictures or pick one from their library. Insert youtube video or even a slide from SlideShare. It is highly personalizable.

Your project can then be downloaded in PNG, JPG or PDF.

Keep in mind though if you’re using the free service, the project you’ve created will be visible to others in the community.

Nevertheless, it’s a great tool to create professional looking graphics.

6. Flaticon

Museums, robots, bicycles, you name it they have it.

Flaticon has vector icons for probably every topic imaginable.

All of the 91,600 vectors are available to be downloaded in multiple formats including PNG, SVG, and EPS.

There are some premium ones that you need to pay but the free selection should be enough to fuel your basic blog image need.

Using it in combination with canva, you can create some highly personalized images for your blog posts.

I actually created all the images in this blog post using ONLY canva and flaticon. I’m also pretty proud of it, so check it out please?

7. Pexels & Stocksnap

The background image is a stock image taken from pexels.

I’m combining two web sites because they’re both sites for free stock photos.

The thing with using photos you found online is that they might be under some kind of creative license that prohibits any editing or commercial use.

Both pexels and stocksnap only list photos that can be edited and used for commercial purpose.

No one wants to get hunted down by angry photographers right?

They have your job cut out for worrying about whether you can use a photo in your blog post or not.

Now that you have these handy tools, what about some tips about some things you should think about when creating a blog image?
1. Make sure the image is relevant to your post.

That is to say, don’t use a photo of Star Wars if you’re talking about Harry Potter.

You want to keep your theme clear, not only across text paragraphs but also reflected on your blog images.

So keep that in mind the next time you’re tempted to use a photo of a cute puppy in your blog post just because you can.

This puppy is cute but is not relevant to the post at all.

2. The image should be either informative or emotional.

It’s the same thing with writing. You want to be helpful and informative or immersive and emotional.

Your images should be given the same purpose. Images can be used to sum up points or make a point. A relevant image can amplify the purpose of your writing ten folds.

Make a point using a quirky image.

3. Match the design of your website.

Be it the font, the color scheme, or the dimension, make sure that it fits in with the overall aesthetic.

We’re not all graphic designers and but we can all agree on never using comic sans right?

So my thumb of rule is this: if it looks off, take it off.

It’s better to have no image than having an image that sticks out like a sore thumb.

4. Remember to optimize your blog image.

Images should be optimize for the ease of the visually impaired and on page SEO.

We talked about optimizing images by cutting down its size. But for SEO, optimizing doesn’t stop there.

You want to make sure the file name, image title and alt tag is all filled in nicely.

The alt tag is especially important because it is how the search engine “see” your images.

Well, unlike us human readers, search engine crawlers can’t really see what an image looks like. In their case, they read the alt tag instead to know what the image is about.

Think about the alt tag as a description for your picture. The tag is also the part a screen reader reads out loud for any visually impaired users.

Next time, don’t forget to optimize your blog images properly.

5. Spice up the variety.

A couple of screenshots, a quote then throw in a meme will make your post much more interesting.

However, using 5 memes in a row will get pretty stale pretty fast.

The point is, use blog images where it applies. Not just wherever that you like and certainly not whatever that you like.

Different type of images can be used to fit different functions. So make use of that to create a variable within your post and get those views.

Conclusion…

Image is a key tool in retaining reader interest, it may be a difficult task to tackle, but not impossible with the amount of help you can get.

Neglect your blog images, you risk neglecting a huge potential to produce a higher quality blog post, attaining more readers and more importantly, one more edge to rank.

If you have more image creating tools to recommend, feel free to leave it in a comment below and share it with us!

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18 Effective Tips To Generate Ideas For Your Blog

The ultimate guide for every blogger to get more ideas for your blog post.
Identify the potential topics that you should have in your blog
Get more traffic to your website by applying these techniques
18 useful tips included to help you get creative on blog titles

How GDPR Affects Google Rankings & SEO with Andrea Pernici

Posted by on Jul 12, 2018 in SEO Articles | Comments Off on How GDPR Affects Google Rankings & SEO with Andrea Pernici

How GDPR Affects Google Rankings & SEO with Andrea Pernici

This cognitiveSEO Talks – On Search and Traffic episode brings to your attention a bunch of rare SEO tips and tricks and a frank all-SEO discussion with Andrea Pernici, a chief technology officer specialized in search engine marketing, design, and technical SEO, to mention just a few.  

 

From web analytics to mobile marketing, HTML & CSS, Andrea has it all: great digital marketing skills, an excellent understanding of the SEO landscape and a highly business-oriented approach. Therefore, there is nothing to prevent you from listening to the talk below. We guarantee you a good shot of know-how and a rare SEO approach you’ll learn a lot from. 

 

 

 

Andrea Pernici is the Co-Founder of Search On Media Group and CTO and Co-Founder of 3BMeteo and he’s been working in the SEO field since the year 2005. His field of expertise and experience are very wide, from web analytics to design, search marketing and technical matters like coding, programming.

 

Aside from being a great guy and a brilliant pro, you need to know that Andrea played handball in the first league and if he were to choose another field to work apart from SEO, he would love to be a children books writer. 

The future digital marketing trends will probably be just “old stuff” with new names.

ANDREA PERNICI

SEO senior consultant &CTO  @andreapernici / andreapernici.com

Andrea has a degree in Computer Science, he is also a teacher at various confs and, as himself confesses, he is sick for Web Performance, SEO, Web Marketing, CSS and he’s a Design lover. So, grab your pen and notebook, start listening to a great pro and enjoy a laid-back search marketing oriented discussion. 

I faced difficult periods when you suggest [your clients] to be honest but they see the competitors are not being honest and they are ranking better than you

ANDREA PERNICI

SEO senior consultant & CTO  @andreapernici / andreapernici.com

 

 Tackled Topics: 

 

How the digital marketing trends will change in 2019
What is SEO really about
What are the most important aspects of SEO
GDPR (European Union General Data Protection Regulation) and SEO
Top OnPage and OffPage ranking factors that can help sites rank better
The biggest mistakes digital marketers and SEO pros are doing nowadays
How Google operates locally or in specific countries vs. how they operate globally
The set of skills any SEO professional should have

 

  Top 10 Marketing Nuggets:  

 

Google is very greedy of news articles, so it crawls a lot; if you reduce your response time even with a millisecond, you’ll increase your website’s capabilities. 6:29
Always try to use the free stuff Google offers and only with that you can obtain a lot of conversions. 9:23
The technical (SEO) is the foundation of everything you do. 11:35
Not always the search engine is the best place to find your customer. 13:41
The results of the GDPR action could be that the ranking would drop. 17:21
A future trend for sure will be the increase in progressive web mobile apps. 20:33
Developing lots of apps for lots of devices is often a waste of time. 21:06
An on-page optimization tip everyone should follow: check your robots.txt first. 25:57
You need to look at the SEO from a business perspective. Don’t concentrate on small things that cost money and have little impact. 32:33
The most important part is how you see the big picture. You may know the technical stuff, but if you don’t have the mindset to understand the things you need to do, you cannot be a great SEO. 45:36

 

The post How GDPR Affects Google Rankings & SEO with Andrea Pernici appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Gamification: here comes a new challenger

Posted by on Jul 12, 2018 in SEO Articles | Comments Off on Gamification: here comes a new challenger

Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether.

In this article, we’ll look at what gamification means for you and your business as well as delving into some of the best examples around and why they work so well.

What is gamification?

Gamification simply means using game mechanics, designs, and architecture techniques to engage with a range of users. Progression is heavily featured to ensure users are consistently motivated to achieve goals that ultimately benefit both the user and the provider.

Gamification doesn’t necessarily mean playing games. Simply put, it’s a guided ‘points system’ that encourages you towards certain behaviors that are mutually beneficial. It’s important that the system isn’t so complicated that it only caters to the super techy, as such broad appeal is often a must.

Traditional gamers are often an elitist bunch, we thrive on challenges so much that they can define us (or our avatars). Games have easily outstripped Hollywood in terms of revenue-grabbing entertainment, as the toggle graph below clearly shows.

 

Why is it so effective?

In a nutshell, it works by adding an additional layer of cumulative bonus to the common process of purchases or actions that would have otherwise been undertaken regardless of any additional reward. Gamification also speaks to the very human desires of competition, status, achievement and social interaction.

The Octalysis model

You may have seen this model floating around since 2003 from Yu-kai Chou (http://yukaichou.com/) but it’s so important in understanding why gamification works that it deserves a read-through. I’ve done my best to summarize it for you. Firstly, if you find people claiming to be experts, or licensed members of Octalysis. Bear in mind that models should always be open to interpretation and that as a business, you should strive to be the experts on your customers, their behavior and how to change it.

The model starts with eight core components:

Meaning

Elitism: being part of something unique to you or a collective that you want to belong to.

Beginners luck: the ease at which rewards can be obtained immediately on starting.

Free lunch: everyone can see meaning in free stuff.

Progression: whether it’s your career, black box score or swimming badge; admit it, you love to progress.

Samaritan: if your decisions or purchases help real people (outside of the game/process), the feel-good factor can be immense and provides justification for time spent/increased cost.

Eco warrior: helping the world is ‘on trend’ and has never been more important. If your points can correlate with trees planted or plastic recycled, you’ll be more inclined to continue.

Social influence

Friending: finding and developing friendships with like-minded individuals (potentially behind the digital safety of your device) can be easy and rewarding.

Social gifting: that feel-good factor where you’ve been able to provide your friends or kin with something of value.

Group progress: helping movements progress as a collective can be extremely rewarding, especially if it has an impact outside of your social circle.

Brag factor: getting one over on your colleagues or friends gives a good chance to brag.

Digital water cooler: not all businesses have a water cooler. Social networks allow people to lower their guards and have a good natter.

Conformity: while there are plenty of us who like to break moulds, conformity offers a sense of belonging and community.

Tutelage: teaching others is a great avenue for ‘feel-good’ vibes.

Unpredictability

Random rewards: Most people are natural gamblers and if you could win a prize of £50 or a random prize of £10, £30 or £100, rest assured most people would select the latter.

Sudden (unexpected) rewards: everyone loves surprises.

Seasonal bonuses: without overdoing it, latch onto trending events that are relevant to your audience or your product.

Avoidance

Rightful heritage: giving a user something (for free) making them feel like it’s theirs and threatening to take it away unless a desired action is performed.

Evanescent opportunities: requests for immediate action to win exclusive rewards or unlock a special power.

Status quo sloth: coercing users into changing actions into habits. Habitual behavior is difficult to break and requires effort, encouraging it can help drive brand/app loyalty.

FOMO: fear of missing out, making users think that by not performing an action they are minimizing their experience v the vast majority of other users.

Sunk cost prison: After investing time in a game, your decision to quit will confirm that niggling suspicion that it’s been a big waste of time.

Scarcity

Lack of abundance: avoid providing users with everything they need, we’ll chase what’s out of reach but get quickly fed up of what’s easily to hand.

Appointment dynamics: use time to coerce users into certain behaviors at certain times, seasonal events and prizes can be a great way to achieve this.

Torture breaks: cooldowns and diminishing returns can prevent users from abusing and/or getting obsessed with your service, it also prevents them getting ‘burnt out’.

Oren Klaff’s ‘Pitch Anything’ references scarcity and prizing in an interesting way:

We chase that which moves away from us
We want what we cannot have
We only place value on things that are difficult to obtain.

Ownership

Stuff: acquisition of physical or digital assets or products.

Potential avatar: ownership of a digital avatar and their wellbeing.

Personalized experience: something that is owned and cherished if it provides value.

Interaction: if your gamification provides users with the opportunity to interact with their treasured belongings (such as phones) it can strengthen the gamification experience.

Empowerment

Unlocks: allow users to unlock new things and levels of progression.

Real-time influence: show users that their actions are having an actual impact on the elements of life or the digital world you said that they would.

Instant feedback: giving users a review feature helps them to feel listened to and valued.

Time locked boosts: providing double points for certain periods of time can help users to feel ‘super powered’ for a short period of time.

Accomplishment

Status: because we all know being level 10 makes you way cooler than those level 6 scrubs.

Leaderboard: seeing how you stack up against other… competitors.

High fives: getting congratulations outside of the expected rewards is often encouraging.

‘Boss’ fights or large milestones: pushes to achieve harder tasks in fixed time frames can act as focus points.

 

 

You may find that you’re already using a gamification process within your current customer journey. According to Bitcatcha, which does website speed tests, over 50% of startups integrated gaming elements into their future plans, and over 70% of major businesses used gamification to encourage participation in 2016.

Some key examples of gamification are:

Nike Fuel and Nike Running Club

One the most popular exercise apps out there, NRC pits you against your friends and yourself. Constantly feeding you with your success as the App’s key reward system.

Monopoly: McDonalds

Nothing says western culture more than the two core pillars of our society, gluttony and wealth. McDonalds have teamed up with Hasbro to entice and incentivize the consumption of fries and burgers.

Nissan Carwings

The Nissan Leaf comes with this neat quirk where you can connect your mobile via an app and not only work to improve the vehicle’s efficiency but also rank yourself against other Leaf owners.

Code Combat

Here is a great example of knowing your audience. There is a gross crossover in the two fields of traditional RPG gaming and ‘coding nerds’: this educational platform is one of the best.

TOM’s Shoes (humanity hero)

Progression and free stuff is all well and good but imagine if you could see the impact your purchase had on another culture, one far less fortunate: Toms is a great example of this with their one for one campaign https://www.toms.co.uk/improving:lives

Operational improvements

Gamification can be used to help managers who are looking to introduce a more fun and motivating system that promotes not just the completion of tasks (some likely mundane) but also an eagerness and competitive drive to increase your employees desire to ‘get stuff done’.

Bluewolf : A business approach to gamification.

https://www.bluewolf.com/bluewolf:now/gamifying:social:collaboration:how:we:did:it:bluewolf

Chorewars : Rank up your character by completing household chores.

http://www.chorewars.com/

Habitica : Similar to the above, but with pixel art .

https://habitica.com/static/home

Theemailgame : Earn points by keeping your inbox clean and tidy.

http://emailga.me/

If you want to use gamification (or elements of) within your business, be it internally or externally simply make sure you consider as many points within the octalysis model as possible with a focus on free stuff, wider impact and social elements for end users; or for managers, proof of achievement, competition and end rewards.

 

 

 

 

The Only SEO Strategy You Need (2018)

Posted by on Jul 12, 2018 in SEO Articles | Comments Off on The Only SEO Strategy You Need (2018)

The Only SEO Strategy You Need (2018)

Looking for an SEO strategy that will actually increase your traffic in 2018?

You came to the right place.

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I do have a warning for you though… This strategy isn’t easy, glamorous, or fast.

And that’s not even the bad news. The bad news is:

You will have to work hard to see results using this strategy.

Frightening, right?

Well, I know most people have left this guide by now because any sign of hard work will spook them.

But I also know you aren’t like most people because you’re still here!

Because you stuck around, I will tell you the good news:

Although this SEO strategy isn’t easy, it will increase your traffic and get you an amazing ROI in the long run. Why?

Because what you’re going to learn today is an evergreen SEO strategy.

That means your traffic and SEO results won’t be effected by silly algorithm updates.

Sound good?

All you need to do is follow what I show you, take action, and watch your traffic grow.

Let’s jump in.

4 Pillars of an Effective SEO Strategy

The best strategies are simple.

To paraphrase Einstein: “Everything should be made as simple as possible, but not simpler.”

That’s how we approached the development of our SEO strategy.

Through lots of testing, thought, and experience, we broke our SEO strategy down into four pillars:

Please Your Users
Satisfy Search Intent
Build Your Web
Optimize and Amplify

This strategy has helped us generate millions of new organic search visitors for our clients, niche sites, and Gotch SEO itself

Here are some recent examples of growth we’ve achieved with this strategy:

You can see this type of growth if you follow this strategy and put in the work.

Sound good? Let’s begin.

Want to know what Google’s algorithm values more than anything else?

The searcher experience.

Google wants to serve its searchers the best results.

So, what defines a result as being “the best”?

First, it must fulfill the search intent behind the query.

Meaning, if someone is searching for a “buy backlinks”, they should see results that are about buying backlinks.

I know this seems elementary, but it’s critical to understand.

That’s why Pillar #2 is dedicated to understanding this.

But as you can imagine, simply satisfying search intent is not enough to rank well for your target keyword phrase.

The next piece of the puzzle is all about the quality of your page and website as a whole.

I’ll be explaining what it means to create a “quality” page in Pillar #2.

But, what I want to dig into right now is your website quality as a whole.

Listen:

You don’t have much time to make a first impression online.

In fact, according to Nielsen, the average website visitors will leave your page in less than 20 seconds.

Time magazine conducted their own research and found that most users leave within 15 seconds. So, if we take both of these studies, we can estimate that the average user will stay on your site for less than 20 seconds.

That means you need to do everything you can keep them on longer.

There are some exceptions to this rule (which I’ll be explaining in Pillar #2).

But for the most part, it is an intelligent objective to try to increase user dwell time on your website.

Here’s why:

Longer Dwell Time = More Conversions?

A longer dwell time implies that users are interested and engaged on your website.

Engaged users are more likely to convert into an email subscriber, lead, customer, or may even share your content on social media.

Longer Dwell Time = Positive User Signal

The positive side effects of increased dwell time on your business are obvious. But what many don’t realize, is that it can improve your SEO performance. When a user dwells on a single page for a long time or visits more than one page, it is positive signal.

Now, you’re probably thinking… How would Google have access to such information?

Simple.

If you have a Google Analytics script installed on your website, they are tracking user behavior.

If you are using Google Chrome, the browser is tracking your behavior.

If you are using any phone with Google technology, they are tracking your behavior.

But here’s the main takeaway:

Increase your page and website dwell time (exceptions to this rule in Pillar #2).

Now that you know why it’s important to increase dwell time, how do you actually do it?

That’s a good question and that is why I dedicate an entire Module to this process in our Gotch SEO Academy course. I won’t go into every single thing you can do in this article because it would insanely long.

But with that said, here are a few macro and micro changes you need to make to increase dwell and improve the experience on your website:

1. Become addicted to speed

Not the drug, but your website loading speed. It’s crazy how many websites still don’t take this seriously. You need to make it a priority to increase your website loading speed.

I honestly can’t think of anything more annoying than waiting for a page to load.

I usually battle through it, but most Internet users won’t.

They will bounce if your website is slow.

Use this resource from ConversionXL to increase your website loading speed.

2. Mobile. Friendly. Design.

I feel like a broken record, but please, for the love of God, make sure your website is mobile friendly. The majority of Google searches are done on mobile devices.

Although this does vary based on your sector (for example, many B2B searches are on desktop), there’s no good reason to not have a mobile-friendly design.

My one recommendation is to make sure your mobile design is responsive.

Don’t create a separate mobile website because this will steal authority and link equity from your primary domain.

Read this to learn how to transition to a responsive, mobile design.

3. Build a Fluid Site Architecture

Your site architecture should be built for users. Not for search engines.

Here’s the weird part:

Your site architecture will be effective for search engines when you build it with user experience as the priority.

An “effective” site architecture will do three things:

1. It helps users seamlessly move through your website. The keyword here is “seamlessly”. That means your navigation and architecture should be simple. If your user has to think about or try to figure out what to do next, you have lost. They shouldn’t have to think when moving through your website.

2. It helps search engines discover and index all the pages on your website. Search engine crawlers should have the same ease of movement as a real user. This is possible when your architecture is built well.

3. It helps build your overall website authority. Your website authority is one of the most important factors for ranking well in Google. Building an well-thought out architecture can flow link equity and authority to your most important pages.

Plus, a effective site architecture will spread precious link equity through your entire site.

This builds your OVERALL site authority.

This quote (often attributed to JFK) explains this concept well: “A rising tide lifts all boats.” Or from an SEO perspective, “a rising website authority lifts all pages”.

Check out this resource from ConversionXL and this one from Search Engine Land to improve your site architecture.

4. Fix Micro Technical Issues

If you increase your site loading speed, develop a beautiful mobile-friendly design, and structure your website for users, you will see a positive impact on your SEO performance.

Focus on these big three first.

Then, after that, you should target some of the micro issues that may hurt user experience on your website such as:

Broken links and 404 errors
Redirect issues
Duplicate content
Thin content

Each of these issues can be identified by doing an SEO audit.

Now that you understand the importance of pleasing your users, let me you Pillar #2 in this SEO strategy.

Understanding how to satisfy search intent is a fundamental SEO skill.

In fact:

You could have Stephen King write an article for you and it still wouldn’t rank if you don’t properly satisfy search intent.

That’s how important it is.

Not only that, what you’re about to learn will dispel the generic advice that every page you want to rank in Google “needs at least 1,800 words!”…

Slapping ~1,800 words on a page isn’t how you rank in Google.

In fact, a page with a high word count is practically worthless if it doesn’t satisfy search intent. And no, it won’t matter how backlinks you get either (if you get search intent wrong).

So, what do I mean by “satisfy” search intent?

Let me break it down.

The first step to satisfying search intent is to pick a keyword phrase to target.

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Here are five ways to find keywords:

1. Use the Google Keyword Planner

Google has recently changed how you can use the Google Keyword Planner. Before, everyone who signed up could see the search volume for keywords. Now, it only shows estimates. There is a way to get around this. You need to create a Google Adwords campaign. The amount you spend doesn’t matter. After you do that, you will regain access to the search volume.

With that out of the way, here are the steps you need to take to find keywords using Google’s Keyword Planner.

Click on “Tools” and then click on “Search for new keywords using a phrase, website or category:

Enter an idea you have into the box. For the example, I’ll be using the keyword “how to use creatine”:

After you’ve entered your keyword, go down and click “Get Ideas”

Click on the “Keyword Ideas” tab.

Scroll down and scan through the keyword ideas. Copy any ideas that are relevant to what your website is trying to achieve.

In my example, I would copy “creatine reviews”, “creatine loading”, “does creatine work”, and “creatine ethyl ester”.

All you are trying to do right now is find ideas. You will validate ideas through the competitor analysis tactics I’ll show you later in this guide.

But for now, list all ideas you come across.

2. Use UberSuggest

UberSuggest is one of my favorite tools for finding content ideas. It’s also a perfect alternative to using Google’s Keyword Planner if you don’t want to go through the trouble of creating an Adwords account. Here’s what you need to do:

1. Go to UberSuggest and enter a keyword idea:

2. Scroll down and export the keyword ideas (and add them to your master list):

You can also take this list and run it through Google Keyword Planner to see the search volume. Be careful not to chase search volume. Not every good content idea will have corresponding search volume. Use your best judgment.

3. Use SEMRush

SEMRush is great for extracting keywords and content ideas from your competitors. Here’s how you to do it:

1. Go to SEMRush.com and enter a competitor’s URL

2. Click on “Organic Research” and “Positions”, scroll down to “Organic Search Positions”, and sort by “Pos.” to find long tail keywords they are ranking well for:

Add these ideas to your master list.

4. Use Forums

Forums are a goldmine for finding qualified content ideas. That’s because you have real people asking real questions. Here’s how to find content ideas using forums:

1. Go to Google and search “your niche + forums”

Click into one of the categories and examine the threads. Right away, I’m able to find some great content ideas:

Dig through all the forums you can find and add all content ideas to your master list.

5. Use Google Search Console

Google Search Console is a neglected tool, but it can be a treasure chest of content ideas. Keep in mind that this is only an effective tactic if you are already getting traffic. Otherwise, there won’t be any data for you to extract. With that said, here’s what you need to do:

Go to Google Search Console and the “Search Traffic” section and click on “Search Analytics”

Checkmark “Position” and scroll down and click show 500 rows. Scroll back up and sort the list so that the lowest ranked keyword is at the top

Now that you know a few methods for finding keywords, the next step is validate those keywords.

The first step is to perform a Quick Competitor Analysis.

Here’s are the first two steps:

Install the Moz toolbar
Copy your target keyword and enter it into Google.com

For the example below, I’ll use “how to use creatine” as the keyword again.

Checkpoint #1: are there are any websites ranking that have a DA below 50?

If you see websites with DA 50 or below, then it’s likely an uncompetitive keyword. There are three websites that have less than 50 DA in our example below. This a good sign.

Checkpoint #2: are there big brands ranking for this keyword?

Look for Amazon, Wikipedia, ESPN, etc. These authority sites aren’t impossible to beat, but it is more challenging. The one advantage you have is that your content will be more keyword-focused. Big brands rank completely based on their site’s authority. Not because of an awesome piece of content.

In our example, the biggest authority websites are Men’s Health, Bodybuilding.com, and Men’s fitness. Notice that there are three bodybuilding.com results. This is a sign that they are ranking because of their site authority. Not because of the depth or quality of their content.

Checkpoint #3: are there any pdfs, Q&A sites (yahoo answers, quora), forums, web 2.0s, press releases, Ezine articles, Hubpages, or ehow pages ranking?

These types of pages are a good sign that the keyword is uncompetitive.

In our example, there is a YouTube video ranking. You can usually outrank YouTube with a quality, text-heavy content asset.

If the target keyword passes these checkpoints, then it’s time to move onto the Deep Analysis.

Deep Competitor Analysis

You will need a few tools for what I’m about to show you:

Moz Toolbar
Ahrefs, Majestic, or Open Site Explorer
This competitor analysis template

Here’s how you do it:

1. Go to Google and enter your prospective keyword.

For this example, I’m going to use “how to gain weight for women”. Export the top 10 results using the Moz Toolbar and open up the file.

2. Copy the titles, landing page URLs, PA, and DA and paste it into the sheet.

3. Go to Ahrefs, “Tools”, and click on “Batch Analysis”. Enter your URLs and make sure you select “URL” from the dropdown.

4. Export the report.

5. Copy and paste Referring Domains into the “RDs” column.

6. Copy and paste the Google +, Facebook, and LinkedIn shares into their appropriate columns.

7. Use this tool to gather the site age of each competitor and paste the results into the sheet.

8. Use this tool to get the word count for each target page

9. The next step is to manually analyze each competitor’s ranking page.

First, analyze how well they are leveraging media in their content. “Media” includes images, videos, infographics, templates, etc. Make notes in the column for each competitor.

In this example, the #1 ranking page has images, but it doesn’t have video. So, in the competitor analysis template, you should write “No videos” under the “M” column.

10. Now you want to analyze the quantity of outbound links.

Quality outbound links improve the trust and quality of content. If a competitor is ranking without using outbound links, it becomes a leverage point for you.

The #1 results for our target search phrase has 0 outbound links.

11. Now you need to analyze how well the competitor’s page is optimized for the specific seed keyword.

Google will always value the most relevant page for a search query. As I mentioned earlier, pages will rank because of their site’s authority, not because of their keyword targeting (or content quality). A good example is the #1 ranking page in the example template.

Both their title: “20 Proven Tips for Skinny Girls to Gain Healthy Weight” and URL: “http://livingfit.co/20-proven-tips-for-skinny-girls-to-gain-weight/” are not optimized well for the keyword “how to gain weight for women”.

So, under the “KW Targeting Quality” you would give this page a score of around 3. That’s because you can create a page that is better targeted and more optimized.

12. Next, you want to look at is the timeliness of the content.

If the content is outdated, then put an “N” for “No” in the “Timeliness” column. In the example, fundamentals for losing weight don’t change, so I have to put “Y” for timeliness.

13. The next element you need to judge is the design of the content.

Is it easy to digest? Are there distracting elements that take away from the content?

The #1 ranking page in our example has advertisements above the fold.

This is something Google’s Panda algorithm doesn’t like. That’s because it pushes content further down the page. This hurts the searcher experience.

There are a few other advertisements within the content and at the end, but they likely don’t negatively impact UX. The content itself is well-formatted, but it’s not great.

Good for Ad CTR, but bad for UX.

14. The last element of the target page you need to analyze is the thoroughness of the content.

Can you expand on the content? Can you inject case studies and research to improve the quality of the arguments?

There is room for improvement in the example. In this case, I would give it a 6/10.

15. After you have entered these details into the template, you need to average out the columns.

The reason for doing this is because it creates a baseline and goal for you. For example, if the average word count is 2,000, then you know you need to exceed that. If the average linking root domains are 15, then you know you need a comparable amount to get to the first page. Of course, the quality of links can alter this, but you get the point.

Click to Expand

This is a comprehensive approach, but it’s necessary for understanding your competition. Let your competitors benchmarks guide you.

Based on the averages from this example, this is a valid keyword to go after.

Repeat this process for every keyword that passes the Quick Competitor Analysis.

Once you have narrow your list, you need to do a Deep Competitor Analysis.

So, at this stage, you are ready to create a page around whatever keyword phrase you qualified.

Before you write a single word you must establish the intent behind the keyword phrase.

Here’s the good news:

It’s easy to figure out how to satisfy search intent.

Just examine the top 10 results for your target keyword.

What TYPES of pages are ranking?

Let me give you a few examples.

Keyword example #1: “backlinks”

In this example, “backlinks” can be classified in two searcher intent categories: problem awareness and buying. When someone searches “backlinks”, they are either A) trying to learn more about backlinks because they know how important they are to SEO or B) they are looking to buy backlinks.

So, what do you do in a situation like this?

You should analyze the pages that are currently ranking. If the majority of pages are educational-based content, then you should take a similar approach.

Keyword example #2: “SEO checker”

In this example, the intent behind “SEO checker” will not require a long-form piece of content. Why? Because the searcher is clearly looking for a tool to solve their problem.

They aren’t looking for information at this stage. That’s why when you search “SEO checker”, you will notice that the majority of the results are tools.

Keyword example #3: “citation building service”

In this example, whoever is searching for a “citation building service” is clearly at the buying stage. It wouldn’t make sense to try to educate this person with a long-form piece of content.

This is the main point:

Analyze the competitors and see how they are fulfilling searcher intent for your target keyword. Follow the same strategy or there’s a good chance your page won’t rank well.

Now I want to tell you a quick story that will help solidify this point even further.

This story is an example of what can go wrong if you don’t satisfy search intent.

Let me start by saying that I am a practitioner first and a teacher second.

Meaning, I like to actually DO, learn, fail, and succeed in a skill before I ever attempt to show anyone else.

Being a practitioner (and not guru who pretends to know skills), I have had many failed experiments in my five years in being in business. But one failure that stands out and is relevant, is when I attempted to rank for the keyword “SEO agency”.

Not “city + SEO agency”…

Just straight up “SEO agency” on the national level.

Here’s what I didn’t consider when I created this page:

1. Search intent

The intent behind “SEO agency” is obvious… The searcher is looking for an SEO agency. Most of these searchers aren’t looking for life lessons from an SEO agency owner. Instead, they are just looking for the best SEO agency to get them more traffic and customers from Google. Plain and simple. I knew this when I created that page, but my SEO ego was too big.

2. How big my SEO ego was

Because my company has had a lot of success in SEO, I believed that search intent wouldn’t apply to me. I would just “create a better page” and push that page up with backlinks.

But the truth hit me hard in this case:

Although my article is helpful for the right audience, it ISN’T helpful for that keyword phrase. It doesn’t satisfy search intent.

This taught me an important lesson:

Just because you’ve had success, doesn’t mean you will always be successful in everything that you do.

3. Geo-targeted results

The final element I didn’t take into account was geo-targeted results. When you search “SEO agency”, Google will show you a combination of national companies AND local companies (based on your location/IP). This makes ranking for this keyword phrase even more challenging on the national level.

So, why am I highlighting a failure of mine?

Because it demonstrates how important it is to understand search intent.

The good news is that you won’t have to make the same mistake I did.

But, you be wondering:

Why is my article targeting “SEO agency” still live?

Because it’s a helpful article for those involved in client SEO.

Just because a page doesn’t perform well in Google, doesn’t mean that it doesn’t have utility for other reasons.

So, at this stage, you understand how to satisfy search intent.

Now, let me show you how to actually create these pages.

There are only two types of content to create from an SEO perspective:

Keyword Targeted Content
Link Bait

Creating keyword-targeted content assets should be the focus for most websites. Here are two keyword targeting strategies I like to use:

2 Keyword Targeting Strategies That Work

There are three keyword targeting strategies that work well:

Long tail assault
Body keyword focus

Long Tail Assault

Long Tail Assault is when you create content assets around long-tail keywords. Then you focus on building the authority of your website. As your site authority grows, so will the rankings of your long tail keywords.

Create a Content Asset for Each Long-Tail Keyword

The Long Tail Assault strategy is dangerous when used wrong. That’s because of thin content. You need to avoid creating thin content because A) it won’t rank and B) Google’s Panda algorithm hates it.

Body Keyword Focus

Body Keyword Focus is when you create a content asset that focuses on a higher search volume keyword. The difference is that you won’t create individual pages for each long-tail variation. Instead, you will create one master page. This master page will attempt to rank for the seed keyword and other relevant long-tails.

For example, you would create a page targeting the seed keyword phrase: “how to use creatine”. Within the content, you will want to inject relevant long-tail and LSI keywords such as: “is creatine dangerous for teens”, “what is the best time to use creatine”, or “where can I buy creatine”.

This my favorite approach because you can focus all your effort on creating an incredible content asset. Then, you can spend the rest of your time promoting it.

Another great element of this strategy is that you can improve and update that keyword-target content asset. No content asset is perfect after you publish it. There is always room for improvement.

Now that you know two effective keyword targeting strategies, let me explain how to create content assets that actually perform well in Google.

How to Create SEO Content

After you have identified your target keywords, you need to create a page targeting that keyword. This is known as SEO content. In many cases, it makes sense to publish a blog post targeting keywords. However, you need to make decisions based on the search intent. If your target keyword phrase is “buy black Nike shoes”, then it doesn’t make sense to create a long-form piece of content.

 

Give the searcher what they want!

It sounds easy, but unfortunately, many people do not succeed.

Why?

Because they aren’t using the right strategy. There are two ways to create keyword-targeted content assets:

Create a content asset/page that is BETTER than what is currently on the 1st page of Google for your target keyword
Create a content asset/page that is DIFFERENT than what is currently on the 1st page of Google for your target keyword

Combining both tactics will get you the best results.

Let’s dive into these two strategies deeper.

What does it mean to create a content asset/page that is BETTER?
When I say your content should be “BETTER”, I mean 10x better. For example, if the average word length of the top 10 ranking pages is 2,000 words, then you should double that amount and produce a 4,000-word beast.

Writing a longer content is only the first step. To take your content to another level, you should inject video, audio, case studies, stories, helpful external links, and make sure your content is readable by using bullet points, numbered lists, and breaking up paragraphs.

A good place to start to understand this concept is with Brian’s Skyscraper Technique.

What does it mean to create a content asset/page that is DIFFERENT?
This technique is best when the first page is littered with strong content.

If every ranking page is super comprehensive, evergreen, and up-to-date, you will need to take a different angle on the topic/keyword.

Your content will need to be radically different than what is ranking.

That’s because regurgitating great content won’t get you anywhere. The only way to beat great content is to do something totally different.

For example, let’s say you wanted to rank for the keyword phrase “how to use creatine?”

Go to Google and enter the phrase. Within seconds you will see that the first page is littered with “how to’s” and guides:

This is what you would expect for this type of keyword phrase. Notice how much the video stands out for this search query. Although it’s ranking #6, it likely gets a great SERP click through rate because it’s different.

So, if you want to rank for this keyword phrase, you could create an infographic, interactive infographic, expert roundup, or even a case study. Anything DIFFERENT will be impactful.

80/20 Strategy

The two rules above apply to keyword-targeted content assets. But does this mean that every single piece of content on your site needs to be keyword-targeted?

No. This is why I recommend the 80/20 strategy for your content.

80% of your content should be keyword-targeted and 20% of your content isn’t.

Keep in mind: your goal for creating content assets should always be to attract backlinks.

Always ask yourself: “does this content asset DESERVE backlinks?”

So, now you’re likely wondering: what type of content do I create for the other 20%?

Link Bait 101

The other 20% of your content creation should focus on link bait. The possibilities are endless, but here are a few content types you should consider:

Lazy Man Method

The “Lazy Man Method” is when you leverage resources that already exist. The best example is a curated guide. A curated guide is nothing more than a list of valuable resources.

Curated guides can come in many shapes and forms, but content roundups are most common.

Here are some examples for inspiration:

This Week in Social
Links à la Mode
The Very Best Of Internet Marketing

Another type of curated guide involves recycling yours and other bloggers content assets.

A great example of this is Brian Dean’s link building guide. As you will see, Brian links to quality resources, but he also links to resources on his own site.

Reverse Engineering Successful Content

Fortunately, with tools like Buzzsumo and Ahrefs, you don’t need to reinvent the wheel. You can use these tools to find what content has performed best for your competition. Then you can create something better.

Unique Names for Strategies

Have you ever read my article about “The Merger Technique“? I created this phrase knowing that it would have no competition in the SERPs. If you do this right, people will end up searching for your unique phrase in Google. Also, it makes your content more linkable.

For example, let’s say someone wants to link to Brian Dean’s “Skyscraper Technique” guide. It’s much easier to say: “see Backlinko’s Skyscraper technique for more information” instead of “see Backlinko’s article that explains how to find content that has already performed well and create a similar piece of content that is 10x better.”

Which one is more click-worthy and enticing?

Results

People love reading about results. That’s because it’s one of the best ways to learn. You can read information all day, but results show you the practical application of the information. Create content showing real life results. It’s easy in my industry because results are all that matter. But this can work in other industries as well. Here are some non-marketing examples:

The 7 Things I Did To Lose 220 Pounds Without Dieting
Texas School Triples Recess Time And Sees Immediate Positive Results In Kids
Shelter Puts Rescue Dogs In A Photo Booth To Get Them Adopted. The Results Speak For Themselves!

Case Studies

Results and case studies go hand-in-hand. One way case studies can differ is that they don’t always need positive outcomes. The key to creating an effective case study is to make it as detailed as possible. Here are some examples:

TOP 10 growth hacks [case studies]
911 Case Study: Pentagon Flight 77
100 Conversion Optimization Case Studies

Infographics

Infographics are one of the best forms of link bait. They are overused in the marketing industry, but there are still opportunities in other industries. Here are some great infographics for inspiration:

This Infographic Shows How Only 10 Companies Own All The World’s Food Brands
Only 9% of America Chose Trump and Clinton as the Nominees
16 Things Teachers Should Try in 20162 [infographic]

Expert Roundups

Expert roundups have been abused in the Internet Marketing industry, but they are effective for several reasons. First, you don’t have to create any content. The “experts” create all the content. Second, it is ego bait. Meaning, anyone who participated in the roundup will likely share it with their audience. Last, it is a great way to build relationships with influencers.

Here are some examples:

Flexible Dieting: The Complete Guide & Expert Roundup
90 SEO Experts Talk White Hat Link Building, Outsourcing And Scaling
9 Vegetable Gardening Mistakes Every Beginner Should Avoid: An Expert Roundup

Helpful Applications or Tools

Any type of application or tool that makes people’s lives easier can attract backlinks. Some examples include Moz’s Open Site Explorer, Asana, and Google.com (I’m Captain Obvious).

There are many other content types, but these are a great place to start.

Now you know what types of content perform well, but what now?

How to Optimize Your Content Assets

A good asset can perform well in Google without lots of optimization. But it will perform even better if you optimize it well. I’m not going to complicate this step.

Here’s what you need to do:

Place your keyword in the title (frontload it if makes sense)
Place your keyword in the first sentence, first heading tag, and last sentence of the content
Write naturally and try to keep your keyword density between 1-3%
Inject LSI keywords where it makes sense

Now that you understand how to please your users, how to satisfy search intent, and how to create content, it’s time to move onto Pillar #3 in this SEO strategy.

Backlinks are still one of the most important factors for ranking in Google.

You can get SEO results by executing Pillar #1 and Pillar #2 well, but backlinks are fuel on the fire.

Doing the first two pillars well will make the entire link acquisition process easier.

Why?

First, it’s easier to promote valuable content assets.

Second, because your website is built the right way, you won’t need as many backlinks to rank.

I say this all the time, but here it is again:

You should do everything in your power to rank and drive organic search traffic without needing backlinks.

Backlinks are FUEL on the fire.

However, in most cases, you will need backlinks to rank.

Here are a few principles you need to follow for effective (and safe) link acquisition:

Relevancy is King

Your efforts should focus on the acquisition of relevant backlinks. This is why I recommend you use the Relevancy Pyramid to qualify link opportunities.

Authority is Queen

Relevancy is the first qualifier of a quality link opportunity. The next qualifying factor is the authority of the opportunity. Since Google doesn’t update PageRank (PR) anymore, you must rely on third party metrics. I recommend you use Domain Authority (DA) from Open Site Explorer, Domain Rate (DR) from Ahrefs, or Trust Flow from Majestic to determine the quality of your link opportunities. You should use all three tools if you can.

Contextual Links Are Best

There are different types of backlinks you can get, but none are more powerful than contextual backlinks. Getting contextual links on relevant websites is a time-consuming process. Our blogger outreach service can help you save time.

Anchor Text Matters

You can get all three of the factors above correct, but you will still see little results if you get your anchor text wrong.

You Need Relationships

Acquiring quality backlinks involves outreach and relationship building. It isn’t easy, but it’s worth it.

Here are some great guides to help you with outreach:

The Complete Guide to Outreach: 52 Curated Resources
Link Building Outreach in a Skeptical World
19 Link Building / Outreach Strategies that WORK

Now, let’s move onto the final pillar in this SEO strategy.

Executing the first three pillars well is more than enough to see SEO results. Pillar #4 is designed to take your SEO game to another level.

The first piece is to remember this important point:

Sending more traffic to a website won’t fix conversion issues.

You need to make sure your website is built to convert all of your new organic search traffic.

The reason is simple:

The majority of your website visitors will never return.

That’s why you need to have systems in place to convert as many as possible.

You also need to consider that most new website visitors are NOT ready to buy.

Knowing this, your two primary conversion vehicles should be to build retargeting lists and to convert visitors into email subscribers.

Building retargeting lists is the easiest thing you can do. Even if you don’t have any intention to pay for advertising at this moment, you should still build retargeting lists. Retargeting lists are ASSETS for your business.

Having the ability to remarket to relevant prospects at any time is powerful.

At the very minimum, you should install a Facebook Pixel on your website and create a Custom Audience for all your website visitors.

The second conversion method you should use is converting visitors to email subscribers.

Email marketing is the single best way to build trust and rapport with prospects. Since most visitors aren’t ready to buy, it’s important to get them on your list. Then, you can nurture them and hopefully, turn them into a buyer.

The best way to get people on your email list is to offer free value. This can come in the form of a course, tool, template, checklist, etc. Anything that adds value can work as a lead magnet for getting new email subscribers.

That’s all I’ll talk as far as conversions because it’s a deep topic. But for now, start building retargeting lists and start trying to convert your visitors into email subscribers.

So, that is an SEO strategy at a 30,000-foot view. This guide could be well over 10,000 words, but I’ll save some of the nitty gritty details for future posts.

Do you want your business to make more money without any new traffic?

Join our new SEO 101 course. It’s free to enroll.

13 Google Search Tips to Help You Find Everything

Posted by on Jul 11, 2018 in SEO Articles | Comments Off on 13 Google Search Tips to Help You Find Everything

13 Google Search Tips to Help You Find Everything

We use Google every day for everything or almost everything.

But have you ever have that moment where no matter what phrase you type into the search box, no matter how deep you dig into the result page, you just can’t get what you’re looking for?

If your answer is yes, perhaps you need some tips on how to search.

So here are 13 Google search tips to help you find anything and everything across the web.
1. Minus operator to exclude a term in the result

Use the – operator to exclude the term from appearing in result.

This is especially useful for terms that are used in pop culture. In my example, if you search for “stitch” without the minus operator you’ll probably be greeted by a blue alien pet dog from Disney.

2. Plus operator to include a term in the result

You can also use a + sign if you want the result to include another term.

3. Quotation marks for exact match

If your search term is made up of more than one word, the results might not be accurate because the search engine returns results where the terms appear separately.

So use quotation marks to get results with the exact math.

4. OR to combine searches

Use the OR (yes, in capital letters) when you want to combine search queries. This is useful in a situation where you’re looking for two terms that are similar in nature.

5. Wildcard – use an asterisk to match on any words

I use this when I want to treat the targeted term as a theme, and have the result include whatever that comes along with it.

6. Search site using site:”siteurl”

When you need to search on a site but their own search function is ineffective, consider using Google instead.

7. Two dots between numbers to get a result between those numbers

Instead of typing out “from 1994 to 2001” you can simply replace it with two dots, like this “1994..2001” and you’ll get results between those numbers.

8. Intitle: search only in the page title

Use this operator to search specifically in the title, and use quotes when your term is made up of more than a word.

9. Allintitle: search only in page title using all the terms

Use this operator to search specifically in the title, but using all the words in your search term.

10. Intext: search only in the body of a page

Use this operator to search specifically in the body, and use quotes when your term is made up of more than a word.

11. Allitext: search only in the body of a page using all the terms

Use this operator to search specifically in the body, but using all the words in your search term.

12. Filetype: search for a specific file type for a term

While searching for more technical or scholastic terms there are often search results that trigger a pdf download when clicked. The filetype operator can be used to specify the filetype you want to avoid such a problem.

13. Related: to discover similar sites

Use this to look for similar or related sites for the site you want. It only works on bigger websites though.

Other than searching for information, Google can also show you some handy tools.

1. Flip a coin

Can’t decide on having fried chicken or pizza? What not ask Google to flip a coin to decide? Heads for some fried chicken, tails for a box of pizza.

2. Roll a dice

I’m not sure on what occasion you need to roll a dice other than during a game. But in case you need to roll a dice without a dice on hand, Google got you covered.

3. 1 + 1= ?

Have a math question? Type that into the Google search bar and you’ll get your answer. Handy when you don’t have a calculator on hand.

4. Quick translation

Not sure what that hot French model mean by bisous? Try typing bisous in English in the search bar, and you’ll get your translation in a millisecond.

5. Measurement conversion

How many miles is a kilometer? How many millimeters is a gallon? As long as the metric and imperial system still lives side by side, you can rely on Google when you need a little conversion.

6. Currency conversion

Other than length or volume, Google can also convert your currencies. Just type in any of the variations for 50 USD in CAD and you’ll get your conversion window at the result page.

7. Timer and stopwatch

Type in the search bar “countdown 5 minutes” and Google will start counting down using their timer and stopwatch.

8. Weather location

Type in the word weather followed with the name of the city or if you have a postcode and you’ll know whether you need to take the umbrella out.

Now we know Google search can help you find whatever you want, provide you with some handy tools, what about using search to have some fun?

9. Soccer

With the world cup running now, you can access all the scores and schedules of the event by simply searching for soccer or football if youre English.

10. Askew

Let the search engine show you in action what askew is.

11. Zerg Rush

Need to kill some time? Play a game of Zerg Rush on your Google result page and click your way through the little o before they clear off your screen.

12. Do a barrel roll

Type in either do a barrel roll or “z or r twice” and get ready for a second of motion sickness.

13. Atari Breakout

If you need to kill some time and have some fun, but the only website you can access is Google. Go into their image tab and type in Atari Breakout for some good old arcade game.

14. Google in 1998

Ever wonder how Google looks like 20 years ago? Search for Google in 1998 will literally bring you to Google in 1998.

Your Best Tool Yet For Keyword Planning: LSIGraph

Posted by on Jul 11, 2018 in SEO Articles | Comments Off on Your Best Tool Yet For Keyword Planning: LSIGraph

Your Best Tool Yet For Keyword Planning: LSIGraph

Your Best Tool Yet For Keyword Planning: LSIGraph

When you start writing a piece of content, you start with a main keyword right?

How do you know what supporting points you’ll need?

What do you need to elaborate on to make sure that you’re creating the most relevant content that will rack up the most views?

How do you know for sure that you’ll rank?

This is where LSI keywords come in handy.

What makes LSI keywords different from just keywords?

LSI keywords stands for Latent Semantic Indexing keywords. Think of it as a list of related keywords under the main keyword’s umbrella.

Now, instead of having just one or two main keywords, you can also have a list of related keywords with just as much search volume and stack it up to build a rank pulling article.

“The more LSI keywords you embed into your content — the better Google understands what your page is about.” Brian Dean – Founder of Backlinko

The point is when you have LSI keywords in your article it increases relevancy. This way, search engines can better understand what your article is about thus ranking it better.

LSI keywords is the key point of your ranking formula.

How can I get started on LSI keyword research?

Well, the obvious path would be to search for your keyword on Google and take note of the related searches.

Those are the terms that you can be sure that Google associates with your main keyword.

But doing that isn’t practical in the long run nor does it gives you much information other than a confirmed association from Google.

There is a unique keyword research tool on the market now that focuses strictly on LSI keywords. Let me give you a run through.

What is LSIGraph?

LSIGraph is our sister site who has a database of 22 million (and counting) LSI keywords.

Simply type in your main keyword and you’ll be served with a list of related keywords. With their premium features you’ll also get access to keyword search volume, cost per click (CPC), competition and LSV.

Let’s break these down into English.

Search Volume – You can know how frequent the phrase was searched in the last 12 months. This is important to make sure your keywords are up-to-date and relevant to your audience’s interest.

Cost-per-click – Not only content creation needs keyword planning, ads need it too. The CPC data is extracted from Google AdWords so you can be sure of how valuable a keyword is.

Competition – This shows you how difficult or how easy it is to rank for this keyword.

Latent Semantic Value – LSV takes into account the search volume, keyword competitiveness and traffic potential from LSIGraph’s database from over six years of service. They created this algorithm that can tell you precisely how valuable an LSI keyword is. The number ranges from 0 to 100, with 100 being the best and 0, the worst. Keywords with a high LSV will be easy to rank, relevant and draws in a bunch of audiences.

How can LSIGraph Premium help me?

It can help you rank and rank high.

LSIGraph a lifetime access to LSI keywords.

Now with a premium access, you can have unlimited searches. Not only that, they will offer you features that uncover all the accompanying data.

What this means is, you can use it for your content planning, your ads planning and serve it to all your clients too.

Upgrade to LSIGraph Premium account to unlock all these cool features.

It is not only a keyword research tool, it is also your keyword planning tool that can help you organize your list of keywords for each content and project you’re outlining.

Get premium access to all these features.

LSIGraph Premium Features

Unlimited LSI keywords searches 24/7, so you can get extensive data on all the keywords’ you’ll need to rank.
Search volume data for the past 12 months of each LSI keywords.
Latent Semantic Value (LSV) that shows you the most valuable keyword to rank. More importantly, attracts those traffics that can turn into leads.
Export your hand picked keywords as PDF & CSV file, no more scribbling down on a notebook or relying on Google Keep.
Endless exclusive white label reports which gives you free reign to customize the report as you like. Yes, you can call these data yours.
Project manager for your every projects and client, so you won’t need to frantically dig through your notebook to recall details for a March 2017 project.

The only semantic focused keyword planning tool in the market

With Google switching to full semantics search, extensive LSI keyword planning will be needed if you want to rank high.

Imagine knowing exactly what you need to write for your content to rank!

With LSIGraph premium you’ll have access to the secret vault of valuable keywords that please your audience and search engines.

The tool can be accessed for free, but the best features are only available with the premium membership.

A tip though. Since they’re launching the premium features now, early birds who sign up get a special discount!

Check out the free version to see the power of LSI keywords for yourself. And if you decide that you like it, it’s never too late to explore it further.

Discover the power of unlimited LSI Keywords

5 Tips – How to Write an SEO Friendly Blog Post That Engages Consumers

Posted by on Jul 11, 2018 in Greg's SEO Articles | Comments Off on 5 Tips – How to Write an SEO Friendly Blog Post That Engages Consumers

Do you want your blogs to appear at the top of the page one of Google search results? Well, for that, you would have to create blogs that are not only good for search engines but also meaningful for your readers.

Now, how do you do that?

To wrap it up in a few words, you will have to optimize your blogs for both your readers and search engines in order to improve your SERP ratings and increase web traffic and conversion rates. But it’s easier said than done!

Almost everyone who is into writing blogs is aware of the benefits of blogging. If you take the stats into account, you can notice that businesses that create blog posts on a regular basis tend to generate 67 percent more leads than the businesses that haven’t started to invest their faith in content marketing. Today, blogging can give you thirteen times more ROI. Companies that believe in maintaining active blogs get 97 percent more links than the companies that don’t blog at all. And not just that! It is more likely for the websites with blogs to have 434 percent more indexed pages.

Did you see those benefits? You can reap these benefits and more if you have an SEO (Search Engine Optimization) strategy for the blogs you create. If you don’t have that strategy, you’re clearly doing your business a huge disservice.

Given that blogs are a huge catalyst for businesses when it comes to improving online engagement, you can create blogs for your business and use them for its benefit. All you have to do is master the art of SEO. And that’s what this article intends to do. We have compiled a list of techniques that will help you with the optimization of your blogs for search engines. So let’s delve into the details.

1. Get Rid of Stock Images

Every blog that you create must have one good image included in it. Consider it a must. The more attractive you make your blog look with the help of images, the stronger impression it will have on the reader. One image is just the minimum limit per blog. You can use as many images as you want. But the one thing that spoils the visual appeal of your blog is stock images. That’s the reason why the most interactive blog creators invest their time and energy in creating their own images. That’s a wise trick to increase traffic through image search.

2. Use SEO Plugins

When it comes to writing a blog, SEO plugins can help you optimize it for search engines. You need to choose plugins that do not make your website slower by any means. The best SEO plugin you can use is Yoast SEO plugin. It has certain factors according to which you can review your blogs until it’s optimized in a way that is ideal for the purpose of SEO.

3. The Art of Using Keywords

Knowing what keywords you will use in a particular blog is not enough. You need to know how and where to use those keywords in order to boost your Google search engine ranking. The following tips will help you while dealing with SEO algorithms:

  • The best way to incorporate keywords into your writing is to use them naturally without stuffing them. Make sure the topic of your blog and your keywords are aligned decently. If you want some examples of writing content with keywords, then blog posts of Neil Patel, a content marketer, are the best to follow. His blogs are near-perfect examples of using keywords without forcing them into the content.
  • Try to use organic keywords that are easy to read. Avoid using harsh and jarring words as keywords that might make search engines deem your content spammy.
  • Most of the content writers don’t do this, but it’s really fruitful to use keywords in the title of your blog and its headings and subheadings. It makes your blog several times more SEO friendly if you throw in a keyword or two in these areas of your blog without harming the flow of the content.
  • Using the same keyword over and over again is not a very good idea. It would get repetitive. Try using similar words and subtle variations of the keywords you have used. Search engines, especially Google, is very smart when it comes to recognizing the variations in keywords. If you employ this technique, your blog will get you the benefits of SEO.

4. SEO – Structure Is Extremely On-Point

According to Exposure Ninja, a digital marketing service provider, SEO has another meaning. It also stands for Structure Is Extremely On-Point. The truth is there will never be one perfect way to write a blog that is perfect from all perspectives. However, there are several guidelines pertaining to the structure of your blog that bloggers can follow in an attempt to make their content more engaging and SEO friendly.

Before we discuss those guidelines, there’s one thing you must keep in your mind when writing a blog – presentation matters… a lot! It has the power to impress search engine algorithms.

  1. Feisty Title – There are more than a hundred ways of giving your blog a catchy, engaging, and SEO friendly An ideal title should be of about 55 to 70 characters (including spaces).
  2. Subheadings – Blog is not meant to be a body of plain text. You have to break your content into headings, subheadings, and bullets where necessary and possible. It increases readability, makes the content concise and it’s pretty much what SEO algorithms look for.
  3. Blog Length – Continuing to write blog posts of the same word count is bound to harm your blogs’ SEO rankings. Instead of regularly posting blogs with the minimum word count of 500 words, try increasing the word count every once in a while. It avoids patterns to form in your written work. Moreover, lengthier and in-depth content lands a better SEO ranking. Studies show that a blog of 1,800 to 2,000 words ranks better than the blogs of lesser word counts.
  4. CTA – A call to action at the end of your blog goes a long way. First of all, it provides you with an opportunity to use or introduce your company name to the readers and makes it easier for you to convince the readers to take an action in favor of your business. Asking the readers to request a quote from the company via call or email, or making the readers signup for a newsletter are all engaging ideas for a CTA.
  5. Meta Data – Yeah, they still work. Meta title and description is a great way for you to tell search engines what your blog post is about and to tell your audience why they must click on it to give it a read.

5. Links Matter Too!

When you’re bound by a word limit, you can’t write all there is to write about any given topic. That’s where links come into use. Using links within the content is common these days for a good reason. Links can work miracles for your blog’s SEO ranking.

But that doesn’t mean you shall incorporate one link in every sentence.

  1. External Links: When you link your blog with credible external sources to substantiate what you’ve written in your blog, it spikes your blog’s SEO ranking. It validates your facts and provides corroborative evidence. Make sure you don’t provide links to spam websites. Just stick to reputable sources, like BBC News, Guardian etc.
  2. Internal Links: Direct your readers to other important pages of your website. When giving a CTA, you can use a link to your Contact Us page or perhaps to your online store. It just makes it a lot easier for your readers to perform actions you want them to perform. Also, it reduces the bounce rate of your site.
  3. Anchor Text: You know what site to link, but knowing where to link it from is equally important. Remember, search engine algorithms analyze the text you use as anchor text. The best idea for selecting anchor text that links text with other web pages is to pick relevant words. You can do that and you can use a few keywords as anchor text as well. This will improve the status of your blog’s SEO ranking

When you write a blog in WordPress and use links in the text, there’s an option to open those links in a new browser tab. Do not forget to enable this option. It allows your readers to read all there is in your blog before they check out the links that pique their interest.

SEO is nothing but your constant struggle to satisfy the search engine algorithms that have the power to decide the ranking of your web pages when people search for the related content. Taking these guidelines into consideration would surely bring a remarkable change in your blog’s SEO ranking and will do your business some good!

7 Points on The Impact of Social Media on Marketing Strategies

Posted by on Jul 11, 2018 in Greg's SEO Articles | Comments Off on 7 Points on The Impact of Social Media on Marketing Strategies

Marketing isn’t the same as it used to be 10 to 15 years ago!

A drastic change in marketing strategies was evident ever since the advent of social media. As of now, as expected, social media has revolutionized the dynamics of marketing. It has helped evolve conventional marketing practices for the good.

Today, thanks to the various platforms of social media, an apparent change has occurred in the way marketers and consumers used to view consumer products and services. The way consumers now perceive a brand is more sophisticated than before because people have become more aware of products, brands, their uses, merits, and demerits. This is why the trend of impulse buying and trigger marketing is gradually diminishing. In short, modern consumers are making informed decisions because of social media!

It’s not as if traditional marketing concepts and tools have gone extinct. They still exist. But the truth is that social media has opened new doors and has created numerous exciting opportunities to engage consumers and sell all kinds of products and services.

This article extensively studies the ways in which social media has altered the conventional marketing strategies. How it has influenced companies to focus on social media marketing and why is it so important for brands to have an effective social media marketing strategy.

1. Consumers Now Have the Power!

Social media is such a pervasive force that it has given consumers the power to control brands. Yes, it sounds a bit strange but that’s what has happened. With social media, dissemination of information has picked up the pace. It has empowered consumers to share their brand stories with the rest of the consumer base. You can very well imagine that this means the fate of brands now lies in the hands of consumers. Or should I say in the hands of consumers who have had not so good brand experiences. Modern marketers admit that the control over brands has slipped out from the hands of companies. Consumers now own brands. They literally have the power to modify your brand perception. All they have to do is share content on social media!

2. The Broadest Customer Base

Social media platforms provide marketers the broadest customer base to target. Their communication can reach billions of people within minutes. Today, there is no other way to reach out to an audience that big and diverse. All marketers have to do is share a post on social media and it gets viral among the audience connected through families, friends, and common interests.

3. The Influential Use of Human Voice

A modern consumer of today understands how traditional marketing used to work. Companies used to engage consumers by the means of advertising that showcased the emotional and functional benefits of a product or service. In most of the cases, those highlighted benefits turned out to be a trick to sell a brand. But not anymore! Now, consumers trust other consumers. Social media allows human voice and words to come into play and build a brand’s perception. Consumers don’t have to trust what companies have to say about their brands. They barely pay any attention to the sanitized messages of the corporate world.

4. Immense Improvement in Customer Service

One of the key areas of marketing is customer service. And social media is like a bridge between corporate management and consumers. Consumers can now reach out to companies whenever they want, and companies cannot get away without responding to consumer feedback. This exchange of communication via social media has shifted the rules of customer service big time. Not only social media facilitates easy communication but also builds a stronger relationship between consumer and corporate management. Companies are now in a better position to tackle customer issues.

One of the best features of social media is that it turns complaints and negative feedback into a positive conversation. There are so many companies, like Delta Airlines, that use their Twitter account to communicate with their customer base. Whenever the management makes amendments in its strategies, a lot of upset customers begin to protest on the company’s Twitter page. If you look at Delta Airlines’ newsfeed, you’ll see how often the company solves consumers’ problems and apologizes for the inconveniences caused. Thus, social media provides companies an opportunity to establish the image of a caring brand. This was not possible with the conventional marketing tools.

5. Social Media Has Improved Segmenting and Targeting

The very basics of marketing involve segmentation of the market to determine the target audience for a particular brand. The traditional methods of marketing included time-consuming ways for that, like market research. But with social media, segmentation and targeting have become easy and more effective. Moreover, social media has proven to be quite effective for micro-segment and niche targeting because it’s easier to reach out to an ultra-specific audience and collect data pertaining to demographics, psychographics, and purchase behaviors.

6. Social Media Has Made Marketing More Creative

The environment that social media provides for communication purposes is very comfortable for both customers and companies. It’s creative and flexible as well. Here’s how social media has impacted marketing:

  • Quality Insights – owing to social media, marketers have access to an unimaginable amount of data and valuable insights coming in from consumers. Marketers use that data wisely for analytical purposes to make inferences that were not possible before. In other words, social media has provided marketers with an opportunity to study consumer behavior for long periods of time with almost no disturbance. Marketers can gauge consumers by their profile information, liked posts, and shared content. All this is done to devise highly effective marketing campaigns.
  • Highly Organic Marketing Campaigns – The best marketing campaign is the one that doesn’t remind consumers it is a promotional activity. In the past, it was a difficult tactic to master. But with social media, marketers are able to devise ubiquitous campaigns which don’t feel like advertising at all. If truth be told, with social media, brands have become an active part of consumers’ social experience.

These days, social media and marketing are considered synonymous to the extent that many companies have made departments for social media marketing. The job of these departments is to interact with more and more consumers on different social media platforms on a regular basis.

7. The Impact of Social Media on Advertising

Marketing has never been considered complete without convincing and impressive advertising. And guess what, social media has altered the norms of advertising as well. Someone who has the basic knowledge of marketing would know that traditional marketing used to play with the famous and well-known 4 Ps – Product, Place, Price, and Promotion. Social media has added another P to the list, i.e. People.

Social media platforms have a global reach. And platforms like Facebook and Twitter have so much useful and informational data that marketers can safely invest millions of dollars in running meticulously targeted advertising campaigns on these platforms. Today, Facebook is no longer a fun place to hang out. Not since 2013, when Facebook partnered with data brokers like Epsilon, Datalogix, and Acxiom. Courtesy of these partnerships, Facebook has more than 500 million active users with each user having an average of 1,500 data points. Thus, Facebook has a huge audience worth advertising for.

If a user just got married, Facebook would know. If a user is jobless and looking for opportunities, Facebook can easily inform you. If a user is suffering from cancer, Facebook is definitely aware. There’s no limit to what information Facebook has about its users. And for advertisers, it’s like a dream come true.

Do you see how social media has changed the advertising game?

Advertisers can select the niche on Facebook they want to target and advertise their product or service to that carefully selected niche. For instance, a fancy toy store owner in New Jersey can now display its ads to parents living in California who earn $45,000 to $70,000 annually and have children between the ages of 6 to 13.

If this isn’t a game-changer, what would be?

The Future of Social Media Marketing

As social media continues to evolve and become stronger with each passing day, the one thing that’s certain is that factors like consumer influence on brands and interconnectivity will be focused upon more in the modern marketing mix. With new video-based social media platforms, like Snapchat and Periscope, gaining a lot of traction these days, video marketing is expected to become the latest standard for customer service and advertising.

Another cool thing about social media is that it’s highly unpredictable – in a good way! The only direction social media is expected to move in the future is forward. That much we know. But it’s difficult to predict what kind of advancements it will bring in the world of marketing and advertising. All we can say at the moment is that social media has grown to become extremely vital and necessary for businesses. It’s about time businesses realized the importance of social media and invest heavily in this highly rewarding medium.

#1 – How to Spend Less Time Doing SEO

Posted by on Jul 11, 2018 in SEO Articles | Comments Off on #1 – How to Spend Less Time Doing SEO

Hey guys, in the first episode of The SEO Life Podcast I’ll be explaining how you can spend less time doing SEO. Mainly, how you can spend less time on tasks that have little, or no impact on your results.

If you enjoyed this first episode please subscribe on Soundcloud. Thank you for listening!

11 Huge Reasons to AVOID Blogspot

Posted by on Jul 11, 2018 in SEO Articles | Comments Off on 11 Huge Reasons to AVOID Blogspot

11 Huge Reasons to AVOID Blogspot

If there’s anyone who can advise you against Blogspot, it’s me. That’s because I started my first blog using Google’s free Blogger platform.

Why did I do it?

Well, because I was a newbie and I was dead broke. So, it made sense at the time to take advantage of a free blogging platform.

My first blog was in the baseball pitching niche and it had the traditional ugly “website.blogspot.com” subdomain. I eventually saw the light and moved to a custom domain, which ended up being a nightmare. More on this in a second.

With that said, here’s why you should Blogspot at all costs:

1. You’ll Hurt Your Brand/Credibility

If you’re trying to build a company or trying to make a living as a blogger, then you need to avoid Blogspot. All you need to do is examine whatever industry you want to enter. Do any of the successful companies or bloggers have Blogspot blogs? I can predict that the answer is no.

You need to host your blog on your own custom domain. I recommend WordPress because I believe it’s the best, but there are some other options out there such as Wix, Medium, or even Shopify.

You need to think long-term about your decision.

Are you serious about building a company?
Are you serious about making money as a blogger?

If the answer is yes, then you need to act accordingly.

I’ll admit that I was scared back in 2011 when I start my first blog. I didn’t know if what I was doing would actually work out. So that’s why the took a cowardly approach and built my blog on a free platform like Blogspot.

Don’t emulate what I did.

Trust me… If I could go back, I would have never wasted my time with Blogspot.

Instead, I would have just bitten the bullet and purchased my own custom domain and web hosting. With that said, avoid Blogspot blogs if you’re serious about building a brand (or personal brand).

As an SEO, I feel it’s borderline criminal to use Blogspot because…

2. They Don’t Perform Well in Google

This isn’t a hypothesis. Just go to Google and search for ANYTHING and let me know when you find a .blogspot.com ranking.

I’ll wait…

Okay, just kidding.

I won’t wait because I know you won’t find any! At least not for any worthwhile, non-branded keywords.

It’s actually ironic that blogs created on Google’s own blogging platform don’t perform well in Google.

SEO is already challenging enough. Don’t make it harder on yourself/impossible by using Blogspot.

One of the biggest factors for performing well in Google are backlinks.

Blogspot will fail you on this front as well.

3. It Will Be Challenging to Acquire Backlinks

I can tell you now that most bloggers are NOT willing to link to Blogspot blogs. Bloggers are skeptical about linking out in general. So, their already engrained skepticism plus your .blogspot.com subdomain is a recipe for low conversion rates on your outreach.

And sadly, if you can’t acquire backlinks, you’re really going to struggle in organic search.

But wait… there’s more:

4. You Won’t Build Website Authority

One of the most important objective of link building and SEO in general is build website authority. That’s because building your website’s authority makes ranking much easier.

This is why websites like Forbes can rank on the second and even first page within hours of publishing. Since most bloggers won’t link out to Blogspot blogs, you’ll struggle to build website authority.

Naturally I’ve decided to focus on the SEO reasons why you should avoid this free blogging platform.

However, there are some non-SEO reasons to avoid it as well.

5. You Don’t “Own” Your Blog

That’s right. Blogger.com owns your content. That means you can spend months or even years creating SEO content and it can be erased in a second.

This alone should be enough to make you avoid this platform.

The beauty of a custom domain and self-hosted blog is that you actually own your content.

You’re not restricted by another company’s terms and conditions. Bringing me to my next point…

6. You Must Follow Blogspot’s Terms and Conditions

Because Blogger owns your blog and all your content, you must follow their rules. Meaning, by even signing up, you are agreeing to their terms.

If you do something they deem “out of line”, they can delete your blog in an instant.

But let’s say you follow the terms and you start seeing some traffic growth from your Blogspot blog. Well, unfortunately, there’s more bad news…

7. You Can’t Monetize

Blogger.com is extremely restrictive about how you can monetize your blog. You can use AdSense on your blog, but there are restrictions against services and product sales.

Once again… why get into a situation where your brand is tied down? This can be avoided at the onset.

So, you know that Blogspot sucks for your SEO and your freedom, but it also sucks because:

8. Customization is Limited

There are endless design and UX possibilities with a WordPress blog. The same isn’t true for Blogspot. They have a limited selection of themes and customization is a struggle if you aren’t a web developer.

Trust me. I tried custom designing my first blog and it was an embarrassment.

Not only that, I wasted SO MUCH time trying to tweak the design and aesthetics.

Just ask my wife. She thought I was insane in college when I tweaked the design 5-10 times a day, trying to get it “just right.”

I cringe thinking about how much time I wasted messing with Blogspot blogs.

A part from all the reasons I’ve listed, there’s something else that no one talks about:

9. Many .Blogspot Blogs Are Brutalized with Spam

Creating web 2.0s for link building purposes is a popular grey hat method.

That means grey hat link builders will create a free Blogspot blog, throw some content on there, and link to their actual website. This is an easy way to score a backlink (although it’s artificial). I would say that building out web 2.0s is one of the most overused grey hat link building tactics there is.

Do you really want to host your blog on a platform that SEO use for spam?

I know I wouldn’t.

And if I’ve given any ideas about using web 2.0s for link building, please listen carefully… You CAN get penalized for using web 2.0s if the sole objective is to host a backlink.

How do I know?

Because I’ve gotten several manual actions removed for clients that abused this tactic. As soon as we got the Blogspot links removed, they manual actions were revoked. Don’t mess around. Seriously. Now I mentioned earlier that moving from Blogspot to a custom domain is a nightmare. Here’s why.

10. Moving to a Custom Domain is a Nightmare

I’m going to go out on a limb and say that most people starting Blogspot blogs do not have experience with site migrations or web development.

The reason I’m making this assumption is because that was true for me back in the day.

When I realized I was headed down a dead-end, I had the daunting task of migrating my Blogspot blog to a custom domain.

So, what did I do?

I copy and pasted one page at a time. Not my proudest moment.

The good news is that I’ve done enough stupid stuff, so you don’t have to.

Not only is migrating a huge headache, but it will also negatively impact your SEO performance (if you had any).

301 redirect are suppose to pass 100% of the authority and backlink equity. Unfortunately, this doesn’t seem to happen in practice. That means that even if you perform your migration correctly, you site’s SEO performance will likely suffer for awhile.

This can all be avoid if you just start your blog on a custom domain.

But I have one last reason why you should avoid Blogspot and it has nothing to do with marketing, branding, or anything technical. At the end of the day, if you choose to create a free blog, it shows that…

11. You Aren’t Fully Committed

You need to have skin in the game. Nothing puts more fear into people that losing money. How do I know? Because that was me. I was so scared when I transitioned into buying a domain and paying for hosting every month.

I’m not trying to give you financial advice here. I just know from personal experience that when you commit money, it changes your entire mindset.

Especially when you’re paying for hosting every month. It lights a fire under you because you don’t want to continue being in the red every month.

That means you’ll figure out a way to grow your traffic and income. It’s the push that most people need in my opinion. It worked for me.

Last Words About Blogspot

Sorry for being a negative Nancy, but I hate seeing people waste their time.

Building a Blogspot blog is a waste of time and resources.

Bite the bullet and commit to buying a custom domain. You can thank me later when you don’t have to go through all the garbage I did.

Do you want more people to visit your blog?

Enroll in my new SEO 101 course. This course will first show you how to convert the traffic you’re already getting. Then, it will show you how to explode your organic search traffic by leveraging the power of SEO.

It’s free to enroll, so you have nothing to lose.

Enroll Today!