How to Get Free Backlinks in 2021 (15 Proven Methods)

Posted by on May 18, 2021 in SEO Articles | Comments Off on How to Get Free Backlinks in 2021 (15 Proven Methods)

Are you looking for ways to get free backlinks? Perfect because I’m going to show …

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The post How to Get Free Backlinks in 2021 (15 Proven Methods) first appeared on Gotch SEO.

Acquia Site Studio: Introducing Visual Page Builder, New Features, and Bug Fixes

Posted by on May 18, 2021 in SEO Articles | Comments Off on Acquia Site Studio: Introducing Visual Page Builder, New Features, and Bug Fixes

A brief article about what’s new with Site Studio, version 6.5.

2021 Strategies for Data Privacy & Cookie Consent Management

Posted by on May 16, 2021 in SEO Articles | Comments Off on 2021 Strategies for Data Privacy & Cookie Consent Management

Read up on the tools you need to successfully implement a consent management program and enable your digital experiences to adhere to privacy regulations such as GDPR and CCPA.

How to Calibrate Your Brand Voice to Your SEO Advantage

Posted by on May 13, 2021 in SEO Articles | Comments Off on How to Calibrate Your Brand Voice to Your SEO Advantage

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.

MozCon Virtual 2021 Interview Series: Wil Reynolds

Posted by on May 12, 2021 in SEO Articles | Comments Off on MozCon Virtual 2021 Interview Series: Wil Reynolds

Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation.

Free SEO Masterclass for 2021

Posted by on May 11, 2021 in SEO Articles | Comments Off on Free SEO Masterclass for 2021

What you will learn: 1. How to optimize the bare-bones essentials – these are factors …

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How to Successfully Manage Your WordPress Client Communication

Posted by on May 10, 2021 in SEO Articles | Comments Off on How to Successfully Manage Your WordPress Client Communication

How to Successfully Manage Your WordPress Client Communication

WordPress continues to be the most popular content management system available, with around one third of the total market. Since its launch in 2003, WordPress has dramatically grown in popularity, and rightfully so. The functionality and customization sets it apart from the competition, making it a top choice for anyone looking to manage a website. 

Given its popularity and usability, it’s no surprise that many successful businesses and organizations use WordPress for their websites. This is attested to by the fact that many of the largest brands in the world use WordPress, including Facebook, Microsoft and Sony. 

While WordPress is certainly a great tool for you if you’re looking to grow your business, it’s not enough to simply have a nice website. In order to get the most of your business’s website you need to make sure that you integrate a strong element of client communication. 

Luckily, WordPress provides you with a high level of customization, meaning you can build the client communication structure that works best for you. Creating the right plan, choosing the right plugins, and investing in the right team communication tool can ensure that your website helps you to engage clients and build their loyalty. 

Read on to discover more about why good client communication is important, and how to build it into your WordPress website and team infrastructure. 

Why Does Good Communication Matter? 

First of all, not everyone who comes to your website is a client. Setting up a way to engage with your site’s visitors can help you in the client conversion process, turning passing visitors into dedicated clients. If a website visitor feels engaged, for example through an interaction via a chat plugin, they will be more likely to become a customer. 

Setting up good communication channels on your website can also help to improve your customer service. When clients have an issue or inquiry, it’s natural that the first thing they do is open your website for information on how to contact your business. Giving them a straight-forward way to connect with you will allow you to more effectively solve their issues.

If, on the other hand, it’s difficult for them to determine how best to contact you, and they are left to dig through your website looking for the right information, they may very well take their business elsewhere. That’s why creating clear communication channels is so crucial for your business. 

Efficient client communication can also brings a range of benefits to your business. These include, but aren’t limited to:

Increased loyalty
Increased sales
Higher likelihood of promoting your business
More trust in your company
Higher overall satisfaction

96% of people state that good customer service is an important factor in their choice of loyalty to a brand. Good customer service is also seen as the most important factor impacting trust levels in companies. By improving your websites communication you’ll be going a long way to improving customer service and reaping a wide range of benefits. 

Now that it’s clear how successfully managing your client communication is important, it’s time to look into the best ways of doing so. 

Engaging with Clients

Simply put, through your WordPress website you should make your clients (or potential clients) feel that they matter and that you want to start a conversation with them. Giving them different options for getting in touch with you and your team will help send this message. 

Remember, people’s communication preferences are different. While some clients may love the idea of chatting directly with someone through your website, others may prefer to send off a quick note for future follow up. Giving your clients the choice will help guarantee that they are engaging with you and sharing important issues and information. 

Below are the main elements for communicating with your clients through your website. You’ll also find some of the most popular WordPress plugin options to help you make the best choice. 

Live Chat Plugins

The best client communication happens in real time, which means adding a Live Chat Plugin to your WordPress website should be a key element to your overall communication infrastructure. Live Chat Plugins allow your clients to easily enter into a conversation with a team member, leading to more quickly solving inquiries than through email. 

Keep in mind that there is a growing chatbot field that allows you to utilize AI to engage with customers when a live team member is not available. Chatbots can also help sort customer inquiries to the right person, saving your team time. 

Not all Live Chat Plugins support chatbots, so if this is a feature you are interested make sure to research which plugins support it. A note of caution, however, that some customers can easily detect chatbots and could be turned off by them. This may mean that it’s best for your business to wait until the AI has developed further and can provide a seamless experience. 

WordPress has a wide range of options when it comes to Live Chat. Below are some of the more popular ones: 

WP Live Chat Support– A free plugin that allows you to connect directly with your site visitors and customers. This plugin allows you to chat either directly (i.e.- without being routed through a 3rd party), or through a hosted server. The free direct chat option is a good choice if you have a small business and don’t expect too much heavy traffic on your website. 
LiveChat– A feature rich paid plugin designed to work with all WordPress site builders. LiveChat allows you to engage customers as they enter your site with a chat box prompting them to connect. LiveChat also provides several apps for your customer service team members to engage with customers, including Windows, Mac, iOs and Android.
JivoChat– A chat plugin focusing on Omnichannel customer engagement. This allows you to channel all of your different modes of communication through the app, including email, Facebook, phone and live chat. This is a good option if you’re looking for simplicity and consistency in your different communication channels. 
Tidio Live Chat– A plugin that allows you to chat live with customers or use chatbots. Tidio Live Chat stands out with its simple installation, meaning you can get it up and running in very little time. Tidio Live Chat is a good option if you’re looking for a quick install.

These are just a few of the numerous options available. Given the open source nature of WordPress there is an ever-growing amount of plugins available, varying in features and functionality. This means it’s just a matter of figuring out what would work best for you and your team at this point in your business’s growth. 

Do you want something free and easy to use to start off with? Or are you ready to invest in a plugin with more features better suited to larger businesses? Once you answer these questions, the choice should be easier. 

Contact Form Plugins 

It may be unrealistic to provide 24/7 live chat with your clients given the size of your team and budget for customer support, so make sure you give clients other options for getting in touch. Using a Contact Form Plugin is one of the best ways to allow your website visitors and customers to contact you even when a customer service team member isn’t available. 

You may want to also be able to gather information from your clients in a more standardized way through surveys and other short forms. Contact Form Plugins can help you with all of this. As with other plugins, the options for contact forms are numerous. Below are a few of the most popular representing the different range of the plugin options: 

WPForms- A plugin focused on simplifying the form creation process with its ‘Drag and Drop’ interface. WPForms provides an easy to navigate user experience and plenty of templates to choose from, making it a good choice if you are looking for a plugin that doesn’t require a high level of technical skill to use. 
Ninja Forms- Another plugin focused on smooth customer experience and a range of features. Ninja Forms comes in free and paid versions, and provides a high level of customizability. With an unlimited amount of forms in the free version, it’s a good choice if you’re looking to start with a plugin that you can upgrade later on.  
HappyForms–  A relatively new plugin based on the extensive experience of the Theme Foundry. HappyForms is another user-friendly option that offers free and paid versions. HappyForms is also relatively light on code, meaning it runs smoothly and is a good choice if you’re looking for a simple experience. 

In order to make the most of your plugin, keep contact forms simple and non-intimidating. If a client needs to enter too much personal information they may be turned off by your contact form, so limit the fields to the essential information: name, email, subject and message. 

Resolving Client Problems

The first step to improving communication, described above, is making it easy and intuitive for clients to reach out to your business. This will provide you with a clear channel for getting client input, but in order to solve their issues, you’ll also need to focus on your team’s internal communication. 

Providing good customer service is a team effort, often involving colleagues from across several teams and departments. That’s why an internal communication tool is essential to provide the right communication infrastructure. Using a team team communication tool, for example, can help you to coordinate your team’s collaboration efforts and make sure that they are promptly resolving customer service issues. 

With an Enterprise Instant Messenger such as Brosix IM you can manage your team’s internal communication by creating, for example, specific chat rooms or communication channels for your customer service and developer teams to more easily collaborate. This can allow your teams to easily engage on customer inquiries and issues. 

This team communication tool also comes with its own Live Chat feature, allowing you to integrate your customer and team communication for more efficiency. Utilizing a feature such as Screen Sharing with remote control can also provide your team with a  powerful tool to solve client issues directly when necessary. 

The combination of successfully managing client communication and creating efficient internal team communication is a guaranteed formula for success. Both branches of your dual communication efforts support each other and help to give your business an efficient overall client engagement environment. 

Final Thoughts

Effective client communication is one of the most important tools you have in your business. If done right, you can build trust and loyalty, increase the chances that your customers will promote your business to others, and, ultimately, increase sales. 

Providing the right website and team communication infrastructure can help you in this process by allowing you to more easily solicit client input, and more effectively answer any inquiries or solve any issues clients may have. With your WordPress website, you can choose the communication tools you need from a wide range of plugins providing different types of user experience. 

The plugins themselves won’t, of course, instantly provide you with better client communication. Rather, they are tools that your team can employ to ease the process, but how your team members communicate among themselves is just important. Take the time to train your team in customer service, and provide them with the right tools to better collaborate, and you will certainly reap the rewards of effective client communication!

Feel free to respond with some of your own tips and tools for effectively engaging with clients!

The post How to Successfully Manage Your WordPress Client Communication appeared first on WP Fix It.

Local business listings with structured data

Posted by on May 10, 2021 in SEO Articles | Comments Off on Local business listings with structured data

Local business listings with structured data

One of the things you can do to present your local business better in search results is data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews, and images. Find out how structured data can help your local SEO.

Table of contentsLocal customers use search enginesImprove local rankingsWhy Schema.orgRich search results for businessesWhy you should use JSON-LDHow to add to your local business listingRequired properties for local businessesRecommended propertiesExample code for local business Schema.orgReviewsSocialGoogle My BusinessStructured data for your local business

Local customers use search engines

Modern-day customers use search engines not just to find your specific business but also businesses around their current location. Customers using their phones looking for ‘Italian restaurants’ will get a rich search result of local businesses. The results will include distance, reviews, opening hours, and possibly making a reservation.

Improve local rankings

Getting a good ranking for your local business means offering search engines as much data about your business as possible. Besides that, you need an excellent, fast, and mobile-friendly website, quality content, links, and reviews.

To improve your rankings, you should focus on being the most relevant result for a specific query. In addition to that, your business has to be the best result. One way of getting this kind of recognition is by asking your customers for reviews. Reviews help search engines, and potential customers figure out which business is legit and which isn’t.


The main thing to remember is that describes your data and content to search engines. Search engines can find out a lot about your site by crawling it. However, if you add structured data, you can give everything meaning. This way, search engines instantly grasp what the content means and how they should present it. In addition to that, is a shared initiative by the big search engines, so using it will lead to consistent results in the respective search engines. Yoast SEO automatically adds structured data with a lot of information about your site.

Rich search results for businesses

So, when we mean rich search results, we are talking about the information about a business you can directly see in search results without clicking a link. A couple of different results here: a regular organic search result for a business can feature breadcrumbs, highlighted pages, or even a search box. In Google, there’s also the Knowledge Panel on the right-hand side. Here you’ll find lots of metadata about a business, from opening hours to photos. Finally, the results you see when you search for a specific term rather than a business. See the screenshots below for the different results you can get for a particular or generic search.

Searching for a business called Urban Vintage

Searching for a specific local business, called Urban Vintage in Burbank, CA

Looking for a local business using a specific term

Why you should use JSON-LD

To get rich results, you need to use structured data in the form of In the past, it was pretty tricky to add data to your post because you had to embed it in your HTML code. Now, with JSON-LD, you have to add a block of JavaScript code anywhere on your page. Plus, the code is readable and easy to change.

With JSON-LD, you don’t have code wrapping around your HTML elements anymore, with less possibility of messing things up. In addition to that, Google advises you to use it. Now, let’s see how it’s done.

How to add to your local business listing

The most important thing to keep in mind when you are working on your listing is to pick the correct business type. Make sure to pick a specific one, not a broad one. So if you own a barbershop, you can use the Local Business Type Hair Salon. There are over 400 types of businesses, so you’ll probably find one that matches closely. If not, try using the product types ontology. This site uses Wikipedia pages for describing products or services with GoodRelations and Here, you can get more specific information if your listing is too broad.

While it’s possible to write JSON-LD code by hand, it’s not recommended. Use a generator like this Schema Markup Generator or Google’s Structured Data Helper. Or use our Local SEO plugin that does this for you — and makes sure that it plays nice with the rest of the structured data generated by Yoast SEO.

Always validate your data in the Rich Results Test Tool. Using Synup’s Schema Scanner, you can check your site to see if the data is implemented correctly. Don’t forget to add your site to Search Console, so you can check how Google presents your site. If you want to learn more about Google Search Console, read our beginners guide to Google Search Console.

Quickly add structured data for your local business

The Local SEO plugin by Yoast gives you everything you need to do well in the local search results pages!

Get Local SEO ▸Only $69 USD (ex VAT) for 1 site

Required properties for local businesses

There’s one main at play here: In this, you’ll find everything you need to inform search engines about your local business. To get started, you need at least the following properties:

@id (globally unique id of the specific business in the form of a URL)name of businessimageaddress address.streetAddressaddress.addressLocalityaddress.addressRegionaddress.postalCodeaddress.addressCountry

Recommended properties

The properties mentioned in the previous paragraph don’t get you very far, though. To make the most of structured data for your site, you need to go further. Be sure to add the following properties as well, if applicable. This is just the beginning, on you’ll find loads more.

url (unlike the @id, should be a working link) geo geo.latitudegeo.longitude telephoneaggregateRatingopeningHoursSpecification openingHoursSpecification.opensopeningHoursSpecification.closesopeningHoursSpecification.dayOfWeekopeningHoursSpecification.validFromopeningHoursSpecification.validThrough menudepartmentservesCuisinepriceRange (how many $?)

Example code for local business

To clarify how all of this works, we will use a real local business: Unique Vintage in Burbank, CA. This makes it a bit easier to validate the data we enter. In the code below, you’ll find all the NAP details, URL’s, geolocation data, maps, opening hours and reviews you might need.

<script type=’application/ld+json’>
“@context”: “”,
“@type”: “ClothingStore”,
“@id”: “”,
“name”: “Unique Vintage”,
“url”: “”,
“logo”: “”,
“image”: “”,
“description”: “Clothing store featuring vintage-inspired women’s separates & dresses plus men’s shirts & hats.”,
“telephone”: ” +1 818-848-1540″,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “2011 W Magnolia Blvd”,
“addressLocality”: “Burbank”,
“addressRegion”: “CA”,
“postalCode”: “91506”,
“addressCountry”: “USA”
“geo”: {
“@type”: “GeoCoordinates”,
“latitude”: “34.1736486”,
“longitude”: “-118.332408”
“hasMap”: “,-118.332408,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x47a3a037cf1e183b!8m2!3d34.173649!4d-118.3302131”,
“openingHours”: “Mo, Tu, We, Th, Fr 11:00-19:00 Sa 10:00-18:00 Su 12:00-17:00”,
“priceRange”: “$”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4”,
“reviewCount”: “250”

The localBusiness code above gets perfect scores from the Rich Results Testing Tool


Reviews are a significant driver for new clientele. Scoring well in Google means your business provides quality, which can eventually lead to better local rankings. Think about how you pick the next company to visit. Will it be the one with three two-star reviews or the one with eighty-five-star reviews?

In the example above, we’ve added a review section. If you want to use reviews in your data, you must keep in mind that these reviews have to live on your site. You cannot use sites like Yelp or TripAdvisor to generate reviews to show in the search engines. Ask your customers to leave a review. Make a review page, collect the reviews and present them to the world.


Another element to add to complete your online profile are links to your social media accounts. To do this, you must specify an organization or a person. The URL has to lead to your main site, while the sameAs links lead to your social media profiles.

<script type=”application/ld+json”>
“@context”: “”,
“@type”: “Organization”,
“name”: “Example shop”,
“url”: “”,
“sameAs”: [
] }

Google My Business

There is another way you should use to add your local business to Google. By opening a Google My Business account, you will be able to verify that you are, in fact, the owner of your business. After that, you can add or edit all relevant information about your business, such as address information, opening hours, and photos. In addition to that, you can even manage the reviews people add to Google and see how your local listing performs.

Conversely, this only applies to Google. Every search engine can interpret, so it is still advisable to add structured data to your site. Additionally, can do so much more than add relevant local business locations. Therefore, should be your main focus.

Despite all this, you’re still very much in Google’s hands. Some businesses appear in the Knowledge Panel, while others don’t. Some products get rich listings, including prices, reviews, and availability, in the search results, while the same product from a different vendor doesn’t. It’s hard to predict what will happen. However, don’t let this stop you.

Structured data for your local business

As we’ve shown, can play an important part in the optimization of your site and in your SEO strategy. Structured data can do much more, just look at all those properties on We’ll keep an eye on what structured data can do for your site and keep you in the loop!

Don’t forget that if you want an easier way to add your local business data to your pages, you should definitely check out our Local SEO for WordPress plugin.

Read more: Structured data with the ultimate guide »

The post Local business listings with structured data appeared first on Yoast.

Guide to Facebook Open Graph and Twitter Card

Posted by on May 8, 2021 in SEO Articles | Comments Off on Guide to Facebook Open Graph and Twitter Card

Guide to Facebook Open Graph and Twitter Card

Ever shared a post from your website to Facebook only to find blocky chunks of text and blurry images? We have all been there as digital marketers and social SEO experts.

It happens when sharing content from sites to social media platforms. It also happens when interlinking content between different social media channels.

The quality degradation issues of shared posts are not exclusive to Facebook. It happens on Twitter and other social media platforms too. It happens because you, the publisher, have not defined the content to be displayed and how it should be displayed when you are sharing a link.

You might have the most beautiful content, including optimized web pages and inspiring pictures. However, if quality flies out of the window the moment you share to your social media, all your social SEO efforts go to waste. No follower might want to re-share the resultant invisible or unattractive post with their friends.

The answer to this problem is the Facebook Open Graph and Twitter Card.

What is the Facebook Open Graph?

The Open Graph Meta tags introduced by Facebook in 2010 define how your content gets to appear when sharing from websites and other social media sites.

Using Open Graph allows your transferred content to become a rich graph, or in other words, retain superior display qualities as other direct Facebook posts.

As a marketer, skilling yourself into how Open Graph works can help you improve the shareability of your content. Users expect crisp images and clear text, and this can be attainable from the correct use of Open Graph. The result from this social SEO endeavor would be more shares and increased traffic.

og: title

This meta-tag guides on how to outline your blog’s title when sharing to Facebook. The og: title works the same way as the HTML tag in your code that tells search engine crawlers what your content is about.

Your og: title needs to be bold and compelling. Even though there are no set limitations on the number of characters, an average of 60 characters works best for an eye-catching display.


<Meta property=“og: title” content=“Leveraging Open Graph for Increased Content Shares” />

og: url

This Open Graph meta tag is the URL of your blog post, page or image. However, the URL is never shown in the social graph; only the domain appears. This tag is essential, especially when you have several URLs for the same content. It helps to define where the traffic from the post will go to for an easily measurable social SEO.


Example: <meta property=”og: url” content=”” />

og: description

The description tag tells your social media audience about your page. It is how users get to gauge the relevance of your content versus the information they seek. What you write on this tag shows up below your post’s link on Facebook.


<meta property=“og: description” content= “Need more traffic from your social media posts? Here are the top 6 ways to earn more shares with Open Graph.”/>

og: type

The og: type describes your content type e.g. blog post, game,  book, movie, and so forth.

Example: <meta property=”og:type” content=”website” />

og: image

This tag specifies the image URL. Images need to be clear for your post to stand out. Without setting this description, Facebook might show an unwanted part of your site as the image,  or over-compress your image.

Remember that for an optimal image display on your shared post, the resolution has to be 1200 pixels x 627 pixels. Be sure however to keep the image size below 5 MB.  The image tag on Open Graph also allows for the use of a different image; it doesn’t have to be what you have on your page.


<meta property=”og: image” content=”” />

What is Twitter Card?

Twitter cards are Twitter’s content sharing and publishing protocols that work the same way as Facebook’s Open Graph. In this case, however, your content descriptions will not be visible to users. You can use Twitter cards to publish more information past the 280 character limit. The cards similarly help to improve how your website, images and other content stand out when shared from other sites.

twitter: card

This Meta tag describes what your content is. You have the option of selecting image, video or web content. The description tag helps to achieve an eye-catching summary description of your web content on twitter, along with a thumbnail and title.


<meta name=”twitter: title” content=”Your Title” />

twitter: url

Setting up your URL description ensures that traffic from your Twitter post’s clicks got one place.


<meta name=”twitter: url” content=””>

twitter: title

The title tag, like in Open Graph needs to describe what your content is about, succinctly. You will have up to 70 characters for that, and an opportunity to use the right keywords to capture your audience’s attention.

Example: <meta name=”twitter: title” content=”interesting title here”>

App cards

These are used when sharing mobile app advertisements. The cards show a snippet of your app’s icon along with price and content rating. The description should be 200 characters and the image at least 800 x 320 pixels.


<meta name=”twitter: app: name: googleplay” content=”your googleplay app name”>

twitter: image

Tweets with images get more clicks and retweets.  The image twitter card enables you to define the image you need to appear alongside your twitter post and how it should appear. Your image size shouldn’t exceed 1 MB, and the resolution should be between 60px by 60px and 120px by 120px.


meta name=”twitter: image” content=”https://where-your-image-is-hosted/name.jpg” />

Why are the markups important?

Both Open  Graph and Twitter cards are structured data that allow you to take control over  how your content is displayedThey help to attain high quality posts on Facebook and Twitter for increased visibility They increase likeability and shareability of your content They make  your content more clickable, and therefore improve traffic and conversions

How to Create the Markup Manually?

Now that you understand how social media tags work let’s put them into action on your WordPress Website and accelerate the ROI potential from your social SEO. When creating the markups manually, all of the code should go to the functions.php file of your website’s theme.

Step 1: Open your functions. php file and on the language attributes filter add a function that informs third party applications that there are more tags than HTML tags in your content.

Step 2: Add Open Graph’s metadata

Scroll to the bottom of your functions.php file and copy-paste the below code. This code is a conditional check that confirms that you are on a post page and that Open Graphs or Twitter Cards tags will be effected on individual post pages.

Step 3: Add the Open Graph or Twitter Cards tags one by one in the head section of your header. php  page

Use your blog post’s title as the og: title and the excerpt for your og: description and page’s URL for permalink. In this example, we have defined our content type as an article, and there is an image source, use a fallback thumbnail if there is no post image.

Step 4: Add the Facebook ‘like’ button code in the body section of your web page (<body>.<body>) so Facebook users can easily share your content.

After you have added all these Meta tags, your post pages will start to run a primary function of Open Graph or Twitter Card. The code can be modified with more advanced tags depending on your post types.

Creating the Markup with SEOPressor Connect

Alternatively, you can easily create the markup with our plugin. All you need to do is fill up the fields in the ‘Social’ section.

SEOPressor Connect’s Social Markup 

You can find a more detailed guide here: Setting Up Social SEO


Open Graph and Twitter Card guarantee that whenever someone shares your web content on their social media status, your content will show up neatly, with a link, a title, an image, and a description.

They are critical social SEO tools to implement for increased traffic and conversion.

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Posted by on May 4, 2021 in SEO Articles | Comments Off on Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting.

Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China.

Microsoft Advertising’s customer match feature has been available via its pilot program here in the U.S. and in open beta in markets around the globe for some time; but if you weren’t in the original pilot or open beta, you can now access it.

How it works. Customer segments are first created within Dynamics 365 Customer Insights. After the connection between Microsoft Advertising and Dynamics 365 Customer Insights is configured, customer segments will appear in Microsoft Advertising’s Audience page, along with all your other segments.

Why we care. This new integration can facilitate audience segmentation and targeting for advertisers on Microsoft’s platforms.

As the industry transitions away from third-party cookies, many advertisers (and the agencies that work with them) have been proactive about finding alternative ways to reach audiences. This may be even more important now that it seems like Chrome will be the only browser to support FLoC, Google’s proposal to replace third-party cookies, and because the proposal has faced increased scrutiny by regulators in several EU countries. First-party data is one way to ensure that you can get your message to customers regardless of what may happen as we move on from third-party cookies, and customer match is a convenient way to target those audiences.

RELATED: Instant match rates are now available for Customer Match lists in Google Ads

The post Advertisers can now bring their customer segments into Microsoft Advertising via a new integration appeared first on Search Engine Land.