Google confirms a bug with Google Ads Editor image uploads

Posted by on Dec 3, 2021 in SEO Articles | Comments Off on Google confirms a bug with Google Ads Editor image uploads

Google has confirmed a bug with the most recent version of Google Ads Editor. The issue seems to be with the bulk image ad uploads process. Google is aware of the issue and said the team is working on resolving it.

Confirmation. Ginny Marvin, the Google Ads Liaison, replied on Twitter saying “The team is aware of a recent issue that may be impacting image ad uploads in Editor and is working to address it. Changing versions won’t help in this case. I’ve passed this along and will let you know if I learn anything new.”

No work around. Google said that reverting to an older version of Google Ads Editor won’t resolve the issue. Google said it has to fix the issue for it to be resolved. So hang tight and be patient or if you really need to upload image ads, then you can try to do so through the web interface or maybe the API.

Google Ads Editor. Google Ads Editor is a desktop program for Windows or Mac that makes managing your Google Ads more efficient. Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. It allows you to download one or more accounts, make changes offline, then upload the changes to back into Google Ads. Google Ads Editor can help you save time and make it easier to make changes in bulk.

But when things do not work, it can be frustrating.

The complaint. Here is the complain from Josh B. on Twitter:

@Hoffman8 @bgtheory @markkennedysem @gregfinn @michellemsem @jonkagan @timothyjensen @neptunemoon @robert_brady

Hey #ppcchat gang, does anyone know how to revert to an older edition of AW editor? The newer version stinks for bulk image ad uploads. Thanks!

— JOSH B. (@jdb426) December 1, 2021

Here is Google’s response:

Hi Josh, The team is aware of a recent issue that may be impacting image ad uploads in Editor and is working to address it. Changing versions won’t help in this case. I’ve passed this along and will let you know if I learn anything new.

— AdsLiaison (@adsliaison) December 2, 2021

So far, I do not see an update that this has been fixed yet.

Why we care. If you are having issues with Google Ads Editor’s ad image uploader, you are not alone. Google is working on a fix, so maybe avoid using it if you can work on other areas of your Google Ads campaigns.

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20211203 SEL Brief

Posted by on Dec 3, 2021 in SEO Articles | Comments Off on 20211203 SEL Brief

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3 tactics to improve CTAs for increased relevance and conversions

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on 3 tactics to improve CTAs for increased relevance and conversions

3 tactics to improve CTAs for increased relevance and conversions

Calls to action (CTAs) provide customers with a path to follow to achieve their goals, whether that’s completing a purchase or requesting a consultation. Despite being one of the last steps in the customer’s journey, CTAs have gone overlooked as brands adopt a generic approach in this final, crucial solicitation, using messages like “Click here,” “Join now,” and “Read more.”

Creating descriptive CTAs takes time, but it can also signal relevance to search engines, guide your users and improve conversion rates. At SMX Convert, Billie Hyde, senior account manager at The SEO Works, shared several tactics she uses with her own clients to improve the experience for users while furthering business outcomes.

Ditch the generic CTAs

“There are two types of calls to actions . . . subtle calls to action or glaringly obvious,” Hyde said, “These super obvious ones . . .  they appear everywhere on the page, so they can be in the meta description or in the actual content or on the product description towards the end.”

CTAs often serve as anchor text, but generic wording may downplay the relevance of the link for users as well as search engines. Hyde recommends that marketers go beyond these bland CTAs to provide more value.

Image: Billie Hyde.

“Try to put something relevant to the page you’re trying to take users to,” she said. Instead of a CTA like “Browse our collection today,” Hyde recommends “Browse our collection of gold earrings today,” she provided as an example. “So I’m still saying to Google that where this call to action is taking you is relevant for this reason and the page that we’re linking to is what we’re saying it is,” she said, adding that this also helps with internal linking.

If you must use a generic CTA, it’s worth researching and testing whether it actually applies to the content you’re using it for, Hyde added.

Use your CTAs to strengthen the user journey

Your CTAs should be leading users across your pages, educating them about your offerings while nudging them along the journey you’ve designed for them. More subtle, specific CTAs are better suited for this purpose, as they allow you to suggest alternatives (if a product is unavailable) or simply add more touchpoints to build trust.

“Not what you are looking for? Why not browse our collection of colourful prints to add some colour and art to your house,” was one example Hyde provided for situations when a user might leave because they’re not able to find what they were looking for.

Image: Billie Hyde.

“[These types of CTAs] are super helpful because it allows your users to become more informed and they can find exactly what they’re looking for,” she said, noting that informed users are the best type of user because they’re more likely to have realistic expectations, which can increase satisfaction along with the likelihood of future conversions.

Site owners can look to their analytics to assess which page a user might head to next and craft the relevant CTA using that information. “The anchor text that we’re using in the links on this journey need to be relevant to the page we’re taking them to,” Hyde added, “So just always keep that in mind.”

Prioritize differently-abled users

Sites are typically designed on desktop, for abled users. Search engines, like Google, have incentivized improving the mobile experience through algorithm updates like the mobile-friendly update. However, no such ranking boosts exist for sites that are designed with visually impaired users in mind.

“In 2020, there were over 2 billion sales made online, and according to Practical Ecommerce, around 3% of all online shoppers use a screen reader,” Hyde said, “So that means an estimated 60 million online sales last year were made by people who have visual impairments.”

Image: Billie Hyde.

Users that rely on screen readers may not have the benefit of the site’s visual content for context. “If [a CTA is] is ambiguously named, a person with a screen reader is not going to think it applies to them, that’s why you need to say exactly what you want,” she said. Not doing so could leave users stuck on a page, which means you run the risk of losing that conversion.

To avoid this scenario, Hyde recommends that marketers download a screen reader. “Every single client I get it, I take about half an hour to an hour and I use the screen reader to navigate their site,” Hyde explained, “I click every single link I can, I go through the article using it and I just try to understand how this works for users with visual impairments.”

This technique can help you eliminate roadblocks on your journey that may trip up users, regardless of whether they rely on a screen reader or not. Additionally, it can also help you improve your user experience by highlighting ambiguous navigation, for example.

“Your on-page SEO doesn’t just stop at the content and this isn’t technical SEO — this is just being a good human being creating content for other human beings,” Hyde said, “We need to factor them all in.”

Watch the full SMX Next presentation here (registration required).

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20211202 SEL Brief

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on 20211202 SEL Brief

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When Google’s title change goes wrong

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on When Google’s title change goes wrong

When Google’s title change goes wrong

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.

This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed the tactics we used to fix broken images, find the correct replacements and, ultimately, improve user experience.

RELATED: Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

Analyzing the Google SERP title tag changes

Ever since Google announced changes to its SERP page title generation process, SEOs have been scrambling to measure its impact, adjusting their strategies when necessary. Many organizations saw minor changes to their site’s title tags, but there were some notable exceptions. Our team, in particular, noticed a major edit to our MarTech mission page title link (the title of a search result in Google Search).

The Google-edited SERP title link from November 13th.

The SERP title was changed to “MarTech is Marketing Logo,” (shown above) which is pulled from our MarTech site’s header logo alt text. Whereas the original title link (shown below) was our chosen title (“What is MarTech? …This is MarTech”), Google opted to display a piece of alt text that gives little context and fails to encourage clicks.

The original SERP title link from October 27th.

Reviewing the changes in clicks and CTR

Most of the MarTech SERP title changes we’ve seen haven’t changed drastically. As a result, their clicks, impressions and CTR numbers stayed at expected levels over the past few months.

But, we wanted to zoom in on the search metrics for our “What is Martech?” page to see what impact an unwanted title change made by Google has had, especially since it’s one of our most visited pages. Spoiler alert: It wasn’t good.

Search click and CTR changes.

Knowing the SERP title change took place between October 27 and November 1, we compared the page’s November performance to its October results. We found that the page’s total clicks decreased from 2,301 to 1,500 and the average CTR went from 3.1% to 2%.

The total impressions went from 73,691 to 75,427 and the average position remained 12.7. This implies that the SERP title change hasn’t affected visibility or rankings (as Google said it wouldn’t), but rather heavily discouraged people from clicking on the result.

Clearly, the SERP title change hurt our traffic, so we needed to find a way to address it.

Taking steps to change the SERP title

Waiting for Google to change the title on its own is the last thing we wanted to do. We decided to take action right away. Here are a few of the tactics we’ve tried so far.:

Resubmit the page. We immediately resubmitted the page to Google via Search Console. While this isn’t likely to change anything, there’s always the chance it helps crawlers pick up on page elements they’ve missed — in this case, our title tag. Update the title tag. Since it appears the algorithm had an issue with our chosen tag, we made an adjustment. We were careful not to transform it completely; it is now ”What is MarTech? …MarTech is Marketing.” This version more clearly points to the topic of the page, which we hope Google notices.Add contextual internal links. There are already plenty of internal links pointing to this page, but we wanted to be sure Google had plenty of context. So, we added more links with contextual anchor text to the page — keyword phrases such as “what is martech,” “martech is marketing,” or simply “martech” — to show the crawlers what this page is actually about.Monitor the SERPs. We’re keeping an eye on our title link to see if these changes helped. We will continue repeating these steps every week or two — as long as it takes.

Have your title links experienced major changes over the past few months? What strategies have you implemented and have any been successful? Email me at [email protected] with the subject line “Messy SEO Part 4” to let me know.

More Messy SEO

Read more about our new MarTech domain’s SEO case study.

Part 1: Navigating a site consolidation migrationPart 2: The importance of canonicalizationPart 3: How to find cached images and improve user experience

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Understanding Sessions in Google Analytics 4

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on Understanding Sessions in Google Analytics 4

A significant difference between Google Analytics 4 and Universal Analytics is session measurement. Discover analysis considerations with this shift.

Google Search lets you see if a doctor or healthcare facility takes your insurance

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on Google Search lets you see if a doctor or healthcare facility takes your insurance

Google Search lets you see if a doctor or healthcare facility takes your insurance

Google is rolling out a few updates to Google Search to help users find doctors and healthcare providers that are right for them. These updates include being able to see if a doctor or healthcare provider accepts your insurance and if they speak your language.

Health insurance. Google Search can now show you which insurance networks the doctor or healthcare provider might accept. Plus, on the mobile search results, Google will let you filter providers by the insurance plans accepted. This will help users determine if a provider accepts their insurance, including Medicare, private insurance and employer-funded insurance, government-affiliated health programs and more.

Image: Google.

Speak my language. Healthcare providers and doctors can also edit their Google Business Profile listing to define the languages spoken at their offices. Google said patients “want to be able to communicate clearly in their language of choice.” Google says there are over a dozen languages represented, including Spanish and American Sign Language.

Image: Google.

How to update your details. Google says you can update your healthcare facilities details in your Google Business Profile, so make sure you verify your business with Google. Then you will be able to:

Add additional insurance providers they accept from a pre-populated list of available insurance providersRemove insurance providers and networks that are listed erroneously

Note, the feature will be disabled if all insurance information is removed and for any other insurance related information and issues, providers can submit feedback directly to the Google My Business support team.

Why we care. Finding a healthcare provider or doctor can be intimidating for some, so any way to make it easier to find one is important.

For those of you who have healthcare providers as clients, you will want to make sure the insurance information in the Google search results for your clients is accurate and if not, make sure that the healthcare provider’s website clearly describes which insurance providers are accepted. Also, don’t forget the easiest method is to update the healthcare provider’s Google Business Profile to ensure Google has the latest details on your facility.

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Your website needs SEO maintenance!

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on Your website needs SEO maintenance!

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am going to write a blog series about all the SEO tasks that are hard work: copywriting, internal linking, updating old content, fixing broken links, and so on. In this first post of the SEO love series, I’ll explain what SEO love is, how you can give your site the love it deserves, and what else you can expect of this series.

What is SEO love? 

SEO love is just a fancy term for SEO maintenance. Your site needs maintenance, the SEO of your site needs maintenance. You need to do a lot of different things in order to keep your site performing well in the search engines. You can’t just do SEO once and then forget about it. It is just like watering your plants or feeding your pets: you need to take care of your website. It needs your love! 

For many of you, your website is your most important advertising mechanism. It’s how people find your business, it’s where customers buy your stuff. For lots of you, your website is part of your livelihood, indispensable for making a living. Your website is important and driving traffic to your website is important: so give your website the love it deserves! 

Especially love your growing website 

Especially if your site is growing, you’ll need to put some extra effort into your SEO love. If your site is big, Google will have a hard time crawling through your pages. You’ll be more likely to face problems like keyword cannibalization and orphaned content. Users (and Google!) have a higher chance of getting lost on your site. If your site has been around for a longer period, you’ll probably have stale and outdated content.  A larger website needs regular updates, it needs cleaning up, it needs… SEO love. 

How do you love your site? 

So how do you show your site that you care? What kind of things should you be doing? In each of my blogs, I’ll discuss a specific SEO task. But before we get started on all the specific tasks you need to do, it is important to make sure to have some time in your calendar to actually do the work. Because if you fail to plan, you plan to fail :-). Make sure to plan time for yourself to do the work. And, make sure to take time to regularly evaluate and adapt your SEO strategy.  

Make time in your calendar 

SEO tasks need to be or become part of your routine. You need to keep your site SEO fit. You clean up your house every week, and you should also make sure to clean up your site. How often you need to work on it, depends on the size of your website. Smaller sites don’t necessarily need to be cleaned up every week, in that case, a monthly clean-up could do as well.  

When you add content to your site, you need to take some time to update your internal linking strategy, look at outdated content, and fix broken links. So make time in your calendar to work on your SEO, to execute little tasks that’ll help with your rankings. In the blog posts in this SEO series, I’ll tell you all about the tasks you should be working on.  

Evaluate and adapt 

Your site is changing. Every day. Your audience changes as well. Google changes, your competition changes, and even the world around us changes. In order to adapt to all these changes, you need to regularly evaluate what you’re doing. Also when it comes to your content SEO strategy. Are you creating the right types of content? Perhaps the blog post you were writing 5 years ago should be replaced by videos. And is your keyword strategy still valid? Are your customers using the same search terms? Or did their vocabulary or their wishes change?

If you really love your site, you need to make sure it adapts to changes in the world, to the changes of Google, and to the changes of your audience. That’s the only way it will remain successful. In my blog series, I will also help you decide just how and when to evaluate your SEO strategy. I will help you to figure out questions like: what changes should you be making in order to remain successful over time? And how do I adapt my strategy to new technologies?

About this new blog series 

I love SEO. I love writing. Ergo, I love writing about SEO. I recently stepped down as the CEO of Yoast and want to focus on more creative things. This blog series is one of those things. I notice that a lot of aspects of SEO aren’t necessarily sexy. It’s mostly hard work. But you really need to do that work (or let someone else do it for you ;-)). That’s why I’m going to write about all those things.  

In each SEO love blog post, I’ll explain a certain SEO task you should be doing in order to keep your site ranking high in the search engines. I’ll also explain why you should do that task and how you could benefit from it. And then, I’ll explain – in detail- just how you should execute the SEO task properly. I’ll use examples from my own work and my own life.

I hope this series will help all of you bloggers, all of you writers, and all you website owners with growing sites. I hope to keep you excited and motivated for your SEO tasks and I hope to help you improve their rankings even further. Let’s spread the SEO love! 

Read on: The first post in my SEO love series: Why you should add links to a new post ASAP »

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Google adds PrestaShop to its list of available e-commerce integrations

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on Google adds PrestaShop to its list of available e-commerce integrations

Google has announced a shopping integration with e-commerce platform PrestaShop, the company announced Thursday. The integration is available now via the “PrestaShop Marketing with Google” add-on, available in France and in countries where Shopping campaigns are available.

Why we care

This new integration gives PrestaShop’s 300,000 merchants an easy way to make their product listings more discoverable across Google properties, such as Search, the Shopping tab, Image search and YouTube.

Making it easier for retailers who may not be working with an agency to show their products on Google strengthens the search engine as an e-commerce destination, which will help it compete against other e-commerce platforms and may also help it attract more retail advertisers.

More about shopping search integrations

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and SquareMicrosoft partners with Shopify to help retailers expand their reachGoogle extends its shopping integrations to include BigCommerceGoogle unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

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What is Content Writing? (Beginners Guide)

Posted by on Dec 2, 2021 in SEO Articles | Comments Off on What is Content Writing? (Beginners Guide)

The term content writing has grown increasingly common over the years, as traditional forms of advertising have fallen to the wayside. Companies from all industries have discovered that success in the digital age requires more than traditional, outbound marketing strategies. With content writing, companies can build emotional relationships with their target audience, paving the way […]

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