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Big WordPress Mistakes for SEO and How to Fix Them

Posted by on Mar 14, 2019 in Greg's SEO Articles | Comments Off on Big WordPress Mistakes for SEO and How to Fix Them

It’s common to make mistakes that can lead to Google hindering your website traffic. Some of the errors could be very serious, too.

NEGLECTING TO WRITE GREAT CONTENT
There are two ways of creating a large quantity of content: using article spinners to rewrite words and make an original article look unique, and hiring low paid writers to write new content from. Spinning content, if not done properly, is not the best tactic since some readers will eventually notice and you might end up losing them.

POOR OPTIMIZATION FOR KEYWORDS
Optimizing your website’s keywords is the best method to get your site found on search engines. Don’t optimize for too general keywords, but long-tail ones instead. The more specific your keyword is the more likely your content will be ranked among the best.

The best keyword placement are the first one hundred words, in the Heading, in the First image or text, in the URL, in the Meta description, and in the Title.

BLOCKING SEARCH ENGINES
Check that you’re not blocking search engines by going to “Settings” -> “Reading”, look for search engine visibility and make sure it is not checked, and if it is, uncheck it and click ‘save’.

FAILING TO CHECK FOR & FIX BROKEN LINKS
Use a plugin called “Broken Link Checker” in order to avoid having pages that return 400 or 500 errors.

FAILING TO OPTIMIZE YOUR TITLE TAGS AND META DESCRIPTIONS
Always keep your title below 66 characters. Good Meta descriptions lead to having more visits to your site if it includes a long-tail keyword which is easy for visitors to click.

Yoast SEO 10.0: Meet the new SEO analysis

Posted by on Mar 13, 2019 in SEO Articles | Comments Off on Yoast SEO 10.0: Meet the new SEO analysis

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. Thanks, everyone! Please welcome to the stage: Yoast SEO 10.0 and its state-of-the-art SEO analysis.

We’d like to celebrate the release of Yoast SEO 10.0 with you. Get 10% off Yoast SEO Premium — today only!

Why change the SEO analysis?

SEO is never done. SEO changes constantly. While the basics keep fairly static, a lot of the playing field is different from years ago. We’ve learned a lot over the years about SEO in general, the importance of language, information extraction, and content analysis, among other things. One thing we learned, was that we should put more effort into researching our recommendations. Turned out we could improve communication about why we do what we do. That’s one of the things we wanted to fix in our new SEO analysis.

Almost a year of research went into Yoast SEO 10.0. We turned every nook and cranny of the SEO analysis upside down and inside out. We combined the insights of many SEO experts, linguists, developers and content specialists with research and common sense to come up with a set of improvements. All this lead to this moment, the release of a new SEO analysis in Yoast SEO 10.0. As of today, optimizing your content with Yoast SEO 10.0 is a lot more realistic.

What changed in Yoast SEO 10.0?

There were so many findings that we spread the development of features. One of the main focus points was improving the way we analyze and handle languages. Yoast SEO had to get smarter. These were no easy fixes, so these were developed separately by our team of linguists. That’s why we launched parts of the new SEO analysis earlier, like keyword distribution, word form and synonym support in Yoast SEO 9.0. The bulk of the changes coming from this project, however, are in this release, Yoast SEO 10.0.

Here are some of the changes you’ll notice once you start optimizing content with the new SEO analysis:

New assessment:

A new single H1 assessment: The single H1 assessment checks whether the body of the text contains an H1 at any position other than the very beginning.

Changes to the SEO assessments:

Keyphrase density. This assessment now takes the length of the focus keyphrase into account, because it can be much harder to use a longer keyphrase in your text. In the new version, you’ll need to use your longer keyphrase less often in the text than a shorter keyphrase to get a green bullet. In addition, if you write in English, Yoast SEO Premium recognizes various word forms of your focus keyphrase — for instance, [dog], [dogs] or [doggie]. Naturally, your keyword density becomes higher. This is not because you are trying to over-optimize your text, but just because the plugin became smarter. We adjusted the formula so that you do not get penalized.Outbound links. We now show a red bullet instead of an orange one whenever we find no external links in a text. The web is built on links and you can help sustain that by adding relevant outbound links wherever it makes sense.Image alt attributes. As of now, the plugin not only looks at the number of images with alt text on a page but also whether the number of images with the keyphrase in the alt text falls within a certain percentage when you have multiple images, preventing you from over-optimizing.Keyphrase in title. For various languages, we’ll now filter out function words that precede the keyphrase in the title. This means that if you use words like [the], [on] or [what] before your keyphrase in the title, it won’t affect your score. The analysis will understand that you use your keyphrase at the beginning of your title and you’ll get a green bullet.Keyphrase length. In the new Yoast SEO analysis, languages without function word support can have longer focus keyphrases, because there might be function words like the or for between your content words.Keyphrase in subheading. Depending on whether we’ve already added support for your language, different rules apply when it comes to checking if you used the focus keyphrase in the subheading or not. For supported languages, you need to use all content words in your subheading for it to be recognized as reflecting your topic. For non-supported languages, we will check if you used at least half of the words from your keyphrase within a subheading.Text length. We’ve upped the word limit for taxonomy pages to a minimum of 250. This gives you more incentive to write enough, good quality content on your tag and category pages, making it easier for search engines to rank these pages.

Gone from the SEO analysis:

We’ve deprecated the assessments that check the length of your URL and whether your URL contains stopwords.

The rest of the assessments of the SEO analysis remain unchanged. You can find all the different checks in Yoast SEO on the assessment overview page.

New Premium feature: Stale cornerstone content filter

Yoast SEO Premium users also get a new feature: the stale cornerstone content filter. We already offered the possibility to mark your most important posts as cornerstone content, but we’re adding a feature that helps you keep that content fresh. The stale cornerstone content filter helps you keep these updated. It gives you a notification in the WordPress post overview once a cornerstone content article hasn’t been updated in over six months. Here’s how you can use the stale cornerstone content filter.

People love the new SEO analysis

We’ve been beta testing the new SEO analysis with you, our valued user. Many of you gave us very detailed feedback on their experiences with the new SEO analysis. Of course, there are always improvements to be made, but in general, users are positive about the new SEO analysis. Here are a few of the reactions we got, republished with permission:

Yoast has continued to improve the way they help content producers like myself achieve better SEO with respect to our articles and reviews. I’ve grown to trust their prowess in staying up to date with changes in best practices as it relates to Google and other search engines. As a result, my SEO writing has improved, and I tend to trust their opinions when it comes to subtle shifts in content and formatting recommendations. Their newest SEO analysis changes are no exception.

Clint DeBoer, Lakeland, USA

I thought the previous version was good in that it improved the way I wrote and presented my webpages and blogs. However, in my opinion, the new version is more user-friendly and produces better results. I rate it 5 stars.

Jurie Fourie, Pretoria, South Africa

I think Yoast SEO analysis is an awesome tool that has helped improve my online writing immensely. I can’t imagine doing what I love to do without the help of Yoast’s SEO analysis. Yes, it’s a pain in the behind at times. But at the end of the day, SEO analysis is that omnipresent, yet silent content editor and writing coach we all need. Thank you Yoast for building such an outstanding product.

Rod Thomas, Lake Forest, USA

Yoast is constantly analyzing their processes to help me optimize my content. I like that they don’t waste my time with unnecessary analysis. Everything is on point and relevant.

Keith Lauby, Gainesville, USA

I think especially the live marking of text areas is a really good thing. For instance for transition words or keyword distribution, the analysis a tremendously helpful. When I change something, I see the effect it has in real time with no save or refresh necessary. It’s demanding but fun to work with Yoast!

Jacqueline Pohl, Berlin, Germany

It was a great tool before, now it feels more polished and more helpful.

Julia Kaldenhoff, Versailles, France

Keeping the SEO analysis updated

You might think we’d rest on our laurels for a bit after all this hard work, but that’s very far from the truth. Part of the why of this project was to fully update the SEO analysis and to make it easier to keep it up to date. SEO is never done, so we’re never done improving the best SEO plugin out there! We keep researching, testing and tinkering until the end of our days. And, of course, there are a couple of search engines we closely follow that sometimes like to shake things up. We’re ready for that!

How did this come about?

Want to know more about the background of this project? We’ve made a documentary about the process, which you can view below. Or you can read Marieke’s behind the scenes post — she was the project’s lead.

Update now!

That’s Yoast SEO 10.0 for you. We’ve revamped the SEO analysis and made it more relevant and helpful for you. We’ve enriched the feedback you get, so you can improve your content in a more natural, realistic way. Enjoy this new release! As always, we’re open to feedback and we’ll continue to fine-tune our releases based on user feedback.

We’d like to thank all participants in our beta test and, of course, you, for using Yoast SEO!

The post Yoast SEO 10.0: Meet the new SEO analysis appeared first on Yoast.

7 Tips for Structured Data on E-commerce Sites

Posted by on Mar 7, 2019 in SEO Articles | Comments Off on 7 Tips for Structured Data on E-commerce Sites

7 Tips for Structured Data on E-commerce Sites

BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a page, you can add and edit JSON-LD in one place, wherever it’s pasted in the HTML.

While compiling recommendations for structured data for a client, many questions came up. After looking through countless articles on schema markup for e-commerce and going knee-deep into Schema.org, I still came up short when trying to find answers to my questions. Whether you’re working on implementing structured data for your own e-commerce site or a client’s site, here are 7 things that will help you along your journey.

1. When in doubt, test it out. Test and discover structured data opportunities with Google’s Structured Data Testing Tool

If you’re unsure whether your structured data is valid or is free from errors, use Google’s Structured Data Testing Tool. It can confirm whether Google sees the markup on a page. If you’re missing any recommended (displayed as “warnings”) or required values (displayed as “errors”) as part of the structured data type, Google will tell you so. Additionally, the tool will report any syntax errors in your code.

Another great aspect of the testing tool is the ability to view the structured data used on competitor sites. This can be great if you’re unsure where to start or what schema types are relevant for your e-commerce pages. You can even learn from their errors and warnings.

2. Add structured data to your site based on templates

Whether you’re the one adding structured data to your e-commerce site or the one making recommendations, it can be overwhelming to think about all the schema markup needed across the many pages of your site. Rather than thinking about this page by page, approach it from a template level: product categories, products, contact, about, and so on. Also include a universal template, that is, structured data that would appear on all pages (such as BreadcrumbList).  

Delivering templated structured data to a client or your team can also aid in communication with developers and make it easier to implement changes.

3. Do you need to add review markup?

We often come across clients that use third-party apps to collect and display product reviews. We get a lot of questions about review markup and whether to include it as part of their product markup. Review markup should always be included in your product markup as it is a recommended field. But do you need to add it yourself? Here’s a visual to help answer that question.

4. Use “reviewBody” to markup review text in Review

When taking a look at the examples included at the bottom of Schema.org’s Review schema, one example review markup uses “description” and the other uses “reviewBody”. They both appear to be review text. So, which one should you use?

I would recommend using “reviewBody” for review text as it is a property of Review, whereas “description” is a property of Thing. The description for “reviewBody” (“The actual body of the review”) seems to fit review text more closely than “description” (“A description of the item”). Furthermore, when comparing with Google Developers’ guide on review snippets, they used “reviewBody” for the body of a review.

5. Use product markup on product category pages

Category pages can include products, yet it’s not quite a product page. About two years ago, Distilled, using an SEO split test conducted on our ODN platform, experienced positive results when including Product schema on e-commerce category pages. Unlike product schema on a product page, we omitted links to individual product pages when including the markup on category pages. This is in line with Google’s structured data policy on multiple elements on a page:

“A category page listing several different products (or recipes, videos, or any other type). Each entity should be marked up using the relevant schema.org type, such as schema.org/Product for product category pages. However, if one item is marked, all items should be marked. Also, unless this is a carousel page, the marked items should not link out to separate details pages.”

See the next tip on how to include markup for multiple products on a category page.

6. Use @graph for pages with multiple schema types

Are you using multiple structured data types on a single page? Instead of using numerous <script> tags, use one and place all your structured data types inside of a @graph object.

Example:

Before (two <script> tags):

After (using @graph):

7. Use a free online JSON editor

A tool that a colleague recommended to me was JSON Editor Online. You don’t have to sweat it if you don’t have a source code editor downloaded. Just use this tool to make sure your JSON-LD code is valid and correctly indented with tabs, not spaces of course 😉 The tool is also quick to tell you when you have errors in your code so that you can fix the error in the tool sooner, rather than later when you validate the structured data using a tool like Google’s Structured Data Testing Tool. Another great thing about using an editor tool such as this one is that it is free of weird formatting issues that can occur in word processors such as Google Docs or Microsoft Word.

Speaking from my own experiences (before I made the switch to use a JSON editor): when creating structured data in document files and then pasting the code to test in Google’s Structured Data Testing tool, the formatting remained intact. As such, I kept getting this error message, “Missing ‘}’ or object member name.” Looking through the JSON-LD, I was unable to locate where the missing “}” would go or any other missing character for that matter. It turns out that copying and pasting code from a doc file with the formatting intact caused my quotation marks to look funny in the testing tool, like italicized or in a different font. Rather than wasting more time by fixing the weird quotation marks, I switched to using a JSON editor when creating structured data. No more wonky formatting issues!

Did this post help in solving any of your problems with structured data on e-commerce sites? What other problems have you encountered? Share your thoughts by commenting below or tweeting @_tammyyu.

Helpful Tips for WP Beginners

Posted by on Mar 7, 2019 in Greg's SEO Articles | Comments Off on Helpful Tips for WP Beginners

If you’re using WordPress’ content management system and you’re having a rough time, you aren’t the first one having a hard time with it. Here are a few tips to help you out.

  • PICK A RESPONSIVE THEME
    Although many themes are for free, you’ll need to consider their versatility and responsiveness to various screen sizes.
    For example, some free themes look perfect on desktop, but they look terrible on mobile devices.
  • MAKE YOUR WEBSITE INTERACTIVE
    A very good design makes a website very attractive and that’s what users are in for.

It’s best you ask for the services of a professional designer to evaluate this.

  • ALWAYS MAKE BACKUPS YOUR WEBSITE
    You never know when you write code and everything goes bonkers, or when there’s malware on your website and you’re not able to make it run properly.

We recommend BackWPUp, as it pulls every piece of WordPress data, files and folders

  • BE SEARCH ENGINE FRIENDLY
    Two plugins we can recommend are Yoast and WP SEO. They’ll both make sure you respect the following requirements:

. At least one internal link on every page of your website
. Outbound links
. Your page’s keyword should be in its description
. Keyword’s density should be between 1 and 3 percent
. Meta descriptions should contain your page’s keyword

Advanced SEO: Digital Summit Slide Deck

Posted by on Feb 28, 2019 in SEO Articles | Comments Off on Advanced SEO: Digital Summit Slide Deck

Advanced SEO cuts through abstraction. It doesn’t add layers of fixes and workarounds to mask SEO problems. Instead, it removes the problems themselves.

This deck is my talk from Digital Summit 2019. There are a lot of slides. If you’ve seen me speak you’re used to that. If not, don’t let it scare you. Every slide has a single link, idea, or tip. It’s a fast read that I’ve hopefully crammed with useful stuff.

Ask questions in the comments below, or find me on Twitter: @portentint

Or on LinkedIn: https://www.linkedin.com/in/ianlurie/

The post Advanced SEO: Digital Summit Slide Deck appeared first on Portent.

Viral Marketing for Your WordPress Website

Posted by on Feb 28, 2019 in Greg's SEO Articles | Comments Off on Viral Marketing for Your WordPress Website

According to Smart Insights, viral marketing (word-of-mouth marketing) is the primary driver of purchase decisions, 54% of respondents having supporting this claim. Also, 59% of participants find this marketing strategy highly credible.

Viral marketing also works great for website promotion since it lets more people know about your site and what message you want to deliver. Many website hosting platforms give their users all the necessary tools for their websites to go viral. And WordPress is no different.

  1. CONNECT YOUR WP WEBSITE TO SOCIAL CHANNELS

The world of social media and viral marketing are closely connected, so social media are the gateway for viral messages to reach large audiences.

By adding links to social media accounts or pages on your site, you’ll get to send your viral message out faster.

  1. TRY VIRAL MARKETING PLUGINS

there’s a variety of plugins that regularly update and work perfectly for viral marketing. Here are just three:

. Click to Tweet: You’ll be able to send your message with the help of only one click. It adheres to Twitter parameters, has built-in automatic link-shortening, and it’s free.

. Viral Loops: This plugin has multiple features connected to viral marketing, as it’s to help you set up marketing campaigns. With a campaign editor, it also allows you to get real-time statistics of how your viral marketing campaign’s performing.

. OnionBuzz: create viral posts by adding quizzes and checklists. It provides access to a variety of interactive posts that will help your content go viral. And, if you want to track the performance, it provides you with up-to-date statistics.

  1. CONTENT’S EVERYTHING

High-quality content is required, so you need to concentrate on creating content that’s as engaging as possible. Keep in mind the following:

. Creating viral content doesn’t free you from keeping an eye on SEO and keywords. No matter how good your content seems, Google only ranks content according to how well SEO is done.
. Cater to proper emotions. Viral content always appeals to a certain emotion so it immediately catches attention.
. Making content interactive is the main strategy to make it viral. Quizzes, contests, giveaways and other types of interactive content are great ways to help go viral.

11 WordPress Site SEO Tips

Posted by on Feb 25, 2019 in Greg's SEO Articles | Comments Off on 11 WordPress Site SEO Tips

What’s the point of developing a great WordPress website if nobody finds it?

To improve your brand’s visibility, you should consider SEO. Organic traffic is your best asset since it starts flowing toward your website and it’ll consistently bring new leads and customers for free. Here’s a list of 11 SEO tips for your WordPress website.

Increase Your Site’s Speed

Google’s let people know that site load speed is a ranking factor, so you’ll have to play by Google’s rules and get a great hosting service, an optimized theme, and caching.

Improve User Experience

User Experience is the satisfaction and fulfillment of the website visitor/prospect/customer. Google wants to provide relevant results to its users, so a good way to start is to build an email list and improve your relationship with your customers. This will indirectly lead your WordPress site to higher rankings.

Make Roundup Posts

A roundup post involves gathering answers and/or comments from various sources (usually professional ones) and putting all the data into one single article. If promoted properly, such a post will generate a lot of social shares and backlinks, which in turn will improve your brand’s reputation and search engine rankings.

Run a Social Influencer Marketing Campaign

Social media influencers are users that influence social media in some way; this can be professionals or anyone with established credibility in a certain industry with a large audience. They’re great assets in SEO because if they give you exposure, then from it comes social recognition, and you’ll ultimately have more traffic!

Make and Post High-Quality Content on a Consistent Basis

If you want backlinks, post content that asks “what” or “why”. Don’t use clickbait techniques as it won’t help in the long-term. Publish your content consistently and you’ll show Google that you’re actively involved in the growth of your brand’s value proposition.

If you’re not a great writer, just outsource to a writing service!

Fix Your Broken Links and Take Backlinks from Others

Find broken links and replace them with ones! How does this work for you? You just let them know that one of their links is broken, and ask the webmaster to replace the link with your link instead. If s/he accepts, you’ve got yourself a backlink!

Use Google Analytics on Your Website

Get Google Analytics and start to track, measure, and optimize your SEO efforts.

Create Interlinking

After you write new blog posts on your site, link back to your old ones and vice-versa.

Optimize Meta Titles and Meta Descriptions

This is part of On-Page SEO: you’ll want well-set headlines and summaries so people will know what to expect.

Build Hi-Quality Backlinks

Quality matters more than Quantity these days. This is done by improving the content you post.

Focus on Long-Tail Keywords

Long-tail keywords are going to attract targeted traffic. This involves individuals looking for something very specific. When a user visits your site through a long tail keyword, then s/he has found something very relevant!

Any Questions?

Feel free to reach out to us for more info!

Not just for auto anymore: Google tests giant image search ads in new verticals.

Posted by on Feb 23, 2019 in SEO Articles | Comments Off on Not just for auto anymore: Google tests giant image search ads in new verticals.

Not just for auto anymore: Google tests giant image search ads in new verticals.

Remember when Google introduced that giant model automotive ad format to advertisers a few years ago? Well, it appears the format might be expanding to more verticals.

What they look like. A version of this format with a carousel of images was spotted on mobile by Search Engine Land columnist Glenn Gabe, who heads G-Squared Interactive. The ad, for Nike, appeared on a non-brand query for “what are the best running sneakers.”

Saw this crazy-immersive ad yesterday from Nike. 6 images that I could swipe through with the ability to launch a full page with those images. Not sure I've seen that before. @GinnyMarvin Have you seen this? pic.twitter.com/Aa9P8ZLZHA

— Glenn Gabe (@glenngabe) February 22, 2019

The format features multiple headlines followed by a large carousel of images and a description below. Users can swipe through the set of images in the ad. Clicking on any of the images brings up a Google-hosted page of all the images and their captions. A card with a link to the advertiser’s site is at the bottom of that page. Just like any other text ad, clicking on the headline takes you to the advertiser’s site.

Testing, testing. This expansion is just a test for now. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” a Google spokesperson said when we asked about this.

Why you should care. Google has tried images in search ads in several variations — visual sitelinks being the latest. This bigger, splashier format is high impact and demands little effort from advertisers, particularly in verticals likely to already have a diverse selection of high-quality product imagery.

Whether this is rolled out will depend on performance, of course. Bigger ads (RSAs anyone?) typically lead to higher engagement rates. And Google knows from Shopping ads that images can drive high engagement. But will these new ads convert? When the automotive ads launched, Toyota said it had seen higher conversion events at a lower CPA than standard text ads. The model automotive ads have now been in rotation since 2016, which means Google has more than three years of data on how they perform.

It’s also interesting to see this test showing up on a non-brand search query. Model automotive ads typically show only on brand searches.

The post Not just for auto anymore: Google tests giant image search ads in new verticals. appeared first on Search Engine Land.

We’re Shutting Down Our Link Building Services

Posted by on Feb 22, 2019 in SEO Articles | Comments Off on We’re Shutting Down Our Link Building Services

We’re Shutting Down Our Link Building Services

Hey guys,

So I’ve decided to permanently shut down our link building services and all other services which include the blogger outreach service, citation building service, curated links service, SEO audit service, and 1-on-1 SEO consulting.

Now the question is:

Why am I closing a division of my business that’s been growing consistently for 3 years?

There are a few reasons:

1. We are dedicating 100% of Gotch SEO’s energy and focus on Gotch SEO Academy

In 2017, I shut down all of my client SEO contracts despite the fact that I was making over $60,000/mo doing client SEO. Most would view this decision as “insane”.

But this was a necessary decision so that I could dedicate all of my time and energy towards Gotch SEO Academy.

I was willing to make less money for a short period of time because I knew that teaching is what I truly love doing and it’s best way I can serve people.

But the truth is…

Even in 2018, I was still one foot in and one foot out.

While I was no longer doing full service SEO, my team and I were still operating our link building services.

That’s why on February 28, 2019 we’ll be permanently closing these services.

2. It’s a conflict of interest

It doesn’t feel “right” for me to educate someone on the process of building backlinks and then turn around and try to sell them my company’s link building services.

That’s not genuine.

Plus, it makes me a lazy teacher because I can say “just use our service so you don’t have to do it”.

That’s not cool.

My job is to teach people how to do SEO and how to get results on their own.

That’s it.

Anything that takes away from that is unacceptable for me personally.

This doesn’t mean I’m against buying backlinks. I just personally can’t sell them because it doesn’t feel right.

3. I love punching fear in the face

Back in 2013, I packed my stuff and drove to St. Louis to pursue an SEO career. I was $40,000 in debt, had no job, had no clients, and had to live in my now mother-in-law’s house.

I applied to work at every SEO agency in St. Louis and only received one call back and interview. I didn’t get the job. Not to mention, I was applied for an SEO position when I was still in California and didn’t get hired then either.

I’m not going to lie… I was fearful at this time.

“What if this doesn’t work out?” “What if I have to get a normal job and I can’t do SEO (or what I actually want to do)?”

In hindsight, I’ve realized that:

Those thoughts are nothing more than lies. Fear doesn’t want you to succeed.

But here’s the interesting part…

Every time you push through the fear, those little thoughts get weaker and weaker.

That’s why back then, I decided that instead of trying to get hired as an SEO, I would take on clients instead.

And I’ll be honest… I had a chip on my shoulder. I wanted to teach the agencies that ignored me a lesson.

I’ve grown up since then, but it was definitely a driving force.

Within 30 days of making my decision to take on clients, I moved out of my mother-in-law’s house and got an apartment.

For all you stalkers, 14480 Tramore Dr, Chesterfield, MO 63017 is the address to my old apartment.

If you do some stalking online (just search “tramore” + “gotch SEO”), you’ll be able to find business listing using my old address.

Any way…

I went from $3,000/mo doing client SEO to making $18,000/mo + in less than 6 months working from that tiny apartment.

Now you might be wondering:

What’s the point of this story?

Well, hopefully it helps you to get an inside look into my journey because I know that can be super helpful.

But it’s also personal reminder to me that I’m conquering the third stage of fear in my career as an SEO and entrepreneur.

Stage 1 Fear – Deciding to take on clients (and not get a “real” job)
Stage 2 Fear – Deciding to fire all clients
Stage 3 Fear – Deciding to ONLY focus on Gotch SEO Academy

4. Focused energy works

Despite only be 50% focused on Gotch SEO Academy in 2018, last month (January 2019) was the biggest month I’ve ever had in my business (WITHOUT clients)!

So, while firing my clients may seem “stupid” in the short-term, it’s paid off in the long-run and will continue to.

Not only does focusing help your business, but it’s also better for your customers (which is all that matters).

I can now dedicate 100% of my time and effort on training, coaching, and supporting every single person who’s already in Gotch SEO Academy and who decides to join in the future.

That’s exciting.

Conclusion

Phew… I had get that off my chest, but here’s what’s going down over the next two weeks:

1. I’m going to do a “blow out” sale

That means you can save 20% on our blogger outreach service, citation building service, and curated links service for the next two weeks.

Use coupon code: “lastchance” (without the quotes)

2. This will also be the last time you can book 1-on-1 SEO consulting or audits

I’m also going to shut down all SEO consulting and SEO audits for the rest of 2019. There’s a chance I won’t accept new clients in 2020 either.

So, if you want my 1-on-1 SEO help or you need my team and I to audit an SEO campaign, then you need to jump on it in the next two weeks.

Like the link building services, use coupon code “lastchance” (without the quotes) at checkout to save 20%.

3. This isn’t some type of marketing ploy

The deadline to invest in our link building services or get 1-on-1 SEO help from me is on February 28, 2019. THERE WILL BE NO EXCEPTIONS.

4. THANK YOU

Thank to everyone who’s used our services throughout the years. I’m so incredibly grateful to have served you and I wish everyone the best of luck in their SEO endeavors!

5. Get started

Here are links to all the services we offer (and will no longer be offering after February 28, 2019):

Blogger Outreach Service – Get contextual links on real blogs without effort.

Citation Building Service – Business listings for local businesses.

Curated Links Service – Get contextual links in aged content on real blogs.

SEO Audit Service – Find out why your SEO campaign isn’t working (now with video walkthroughs from me).

1-on-1 SEO Consulting/Coaching – We’ll work together to improve your SEO and digital marketing performance.

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16 WordPress Hacks for Your Posts

Posted by on Feb 21, 2019 in Greg's SEO Articles | Comments Off on 16 WordPress Hacks for Your Posts

ARRANGE IMAGES PROPERLY
Always add images in columns and rows. This creates a nice look and lets the visitor see all the images at a time. Also, images have to be original and contain a caption.

CHOOSE TITLE APPROPRIATELY
Your title is important since it’ll be the first thing to appear before the searchers, so make it impressive and exceptional using the focus keyword.

CREATE A PROPER HEADING
Making your article organized, you should create a specific segment, and a specific heading therein. To create heading 1, 2, 3, or more in WordPress, you can simply select the text and click the button that says “paragraph”.

MAKE BULLET POINTS
Readers are more attracted to information that’s bulleted rather than being written in a typical style, so keep important information under bullet points. Simply click the ‘Bulleted list’ option which is available on the front line.

CREATE AN IMPRESSIVE SUMMARY
Post with an intriguing summary on the archive and home pages. Eventually, the pages will load rapidly, page view will increase, and facsimile content on your site can be avoided.

WRITE EFFECTIVE META DESCRIPTIONS
Meta is the short one-line description of the topic which you have in the article. In it, write down the importance of the topic for what the visitor should visit your website. While writing it, always conform to the length set by WordPress. Otherwise, it will become valueless.

ADD HORIZONTAL LINES
Adding horizontal lines may seem to be trivial, but it is equally important. You can place such a line just below every heading to make the headings more visible.

ADD CATEGORIES
Adding categories means giving the visitor a preview of your writing. They can easily understand what sort of product or service has been presented inside. Also the search engine can easily display your article to web visitors if their searching category matches yours.

SET FEATURED IMAGES
Nothing is unimiportant in WordPress, and the featured image option is just one example. You can set a great image that’ll represent the entire article and draw visitors’ attention, but your featured image can’t be copied.

SET FOCUS KEYWORDS
A focus keyword refers to the focused topic that has been strongly highlighted in your writing. When you set the keyword in the box, WordPress will show you its keyword density. You have to modify the density according to the report of WordPress.

ADD RELATED KEYWORDS
Besides setting the focus keywords, don’t forget adding some more related keywords because those must also be present in writing to a specific volume. Remember that creating related keywords require sound knowledge of the focus keyword and its synonyms.

CLICK “PREVIEW”
Once writing’s completed, don’t be quick in publishing it right away. Instead, check the entire article by yourself as a reader using the ‘Preview’ option. If you find everything okay from the perspective of a reader, only then publish it.

INSERT INTERNAL LINKS
Insert specific internal links into a post so when users click on any of those then that specific article gets more visitors. But, never insert the links just anywhere – make sure you link in a way that flows with the article.

INSERT VIDEOS
Sometimes adding images may not be enough to make your reader understand your entire topic or specific point, so it’s wise to insert relevant and original video using the ‘video’ option.

ADD “DOWNLOAD” OR “SIGNUP” BUTTONS
If your topic is something that can be downloaded or signed up, then leave a button at the end of the post inscribing ‘download’ or ‘signup’. This will impress visitors.

ADD RELEVANT TAGS
Tags are very important for your WordPress site since those help your post appear before the searchers’ screen when they search something relevant to your topic. Ergo, choose tags wisely, and add as many as seems to be relevant.