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Cyber Week may be giving way to Cyber Month, according to Adobe

Posted by on Nov 29, 2021 in SEO Articles | Comments Off on Cyber Week may be giving way to Cyber Month, according to Adobe

Online consumer spend in the U.S. came in at $5.1 billion on Thanksgiving Day, showing flat YoY growth, and Black Friday generated $8.9 billion, which is slightly less than the $9 billion it generated in 2020, according to Adobe. Thanksgiving weekend sales also failed to outperform last year’s figures, although consumer spend is expected to achieve 10% YoY growth for the overall shopping season.

Adobe’s data comes from analyzing direct consumer transactions online. Projections are based on an analysis of over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categoriess.

Why we care. Cyber Week sales are struggling to meet last year’s levels, but that might be okay because, “With 21 days in November driving over $3 billion in spend, what we know as Cyber Week is starting to look more like Cyber Month,” said Taylor Schreiner, director at Adobe Digital Insights. For reference, last November, only 8 days topped $3 billion by November 28, 2020.

Supply chain issues, labor shortages, new consumer behaviors and even a Google core update the week before Thanksgiving — many variables could be affecting how retailers performed this Cyber Week. Because of these factors, businesses may fall short of their Cyber Week goals. However, Adobe still expects the full season (November 1 to December 31) to reach $207 billion (10% YoY growth). With that in mind, it may be better to assess sales over a longer period, perhaps beginning at the start of November, to get a clearer picture of how your campaigns and promotions did this holiday season. This may also enable better YoY comparisons since customers seem to be shopping much earlier this year.

Thanksgiving and Black Friday. Actual Thanksgiving and Black Friday online consumer spend came in at the low end of Adobe’s predictions: Consumers spent $5.1 billion on Thanksgiving Day (the same as in 2020). On Black Friday, consumers spent $8.9 billion, which is actually less than in 2020, when consumers spent $9 billion.

For reference, Thanksgiving Day drove $4.2 billion in online spend just two years ago (2019). However, this is the first time Adobe has reported decreased spending on major shopping days since it first began reporting on e-commerce in 2012.

Thanksgiving weekend. Online sales slumped even harder over the weekend than they did during Thanksgiving Day and Black Friday: On Saturday, November 27, consumers spent $4.5 billion online, down 4.3% YoY. On Sunday, November 28, they spent $4.7 billion online, which was also down YoY but by a much narrower margin, 0.5%. 

On November 27 and 28, the prevalence of out-of-stock messages rose 16% compared to the prior weekend (November 20 and 21). Supply chain concerns may have contributed to inventory shortages, which could help explain the sales slowdown. But, it is also possible that customers adjusted their behavior to shop earlier to avoid potential inventory shortages or to take advantage of sales earlier in the season: Between November 1 and November 28, consumers spent $99.1 billion, up 13.6% YoY. And, this season, there have been 21 days exceeding $3 billion in online sales, compared to just 8 days that exceeded that amount by this time last year.

The Cyber Monday outlook. Inventory issues and new, earlier consumer shopping patterns are also impacting Adobe’s Cyber Monday projections: Consumers will spend between $10.2 billion and $11.3 billion on Cyber Monday, Adobe predicted. If actual sales meet those expectations, then Cyber Monday will likely be the biggest online shopping day of 2021, although it may retain that title without necessarily exceeding last year’s figure of $10.8 billion.

Cyber Monday discounts are also expected to be weaker than last year. Discount levels have fallen across several product categories, Adobe said: TVs are seeing discounts of -16% (compared to -19% in 2020), apparel is discounted at -15% (-20% last year), computers are at -14% (-28% last year) and appliances are at -8% (-20% last year).

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Cyber Monday sale at Yoast: 30% discount on all products!

Posted by on Nov 29, 2021 in SEO Articles | Comments Off on Cyber Monday sale at Yoast: 30% discount on all products!

Cyber Monday sale at Yoast: 30% discount on all products!

It’s Cyber Monday, and the Yoast Black Friday deals are still going strong! Did you already claim your 30% discount on any of the Yoast products? If not, hurry! Your time is running out! Ready to go green? Do you want those red bullets to turn all green and outrank your competitors in Google? And are you looking to save time and get access to easy tools and practical tips on boosting your rankings? Yes?!

Then getting Yoast SEO Premium is a must! Buy the Yoast SEO Premium plugin today with an incredible 30% discount! And if you decide to go green on Cyber Monday, Yoast will plant one tree for every order we get! We’ll go green together.

Get Yoast SEO Premium ▸Only Original price: $89 USD Sale price: $62.30 USD / per year (ex VAT)

Not convinced to go green yet? In this post, I’ll tell you all about the benefits of Yoast SEO Premium and why your site can’t do without it. Interested in one of our other plugins? Check out this post! 

Help Google to understand your site 

Google is amazingly smart. But it needs help understanding the structure of your site. Always bear in mind that Google’s bots follow your internal links. That’s the way Google crawls through your site. That means that you can’t have any dead ends, any 404’s on your site. Otherwise, Google will get lost. Yoast SEO Premium will help you to take care of all 404’s with the redirect manager.  

Posts with many will appear more important to Google than posts with little or no internal links. This means that you’ll need to optimize your internal links so that Google knows what the most important content is. Yoast SEO Premium offers practical SEO workouts that’ll help you to easily improve and optimize your internal linking structure. Also, within every post, you’ll get internal linking suggestions to further improve your internal linking structure.  

The cornerstone content workout in Yoast SEO Premium helps you to link to the most important articles

Manage the SEO of a growing website 

If you keep adding content to your website, Google will have more trouble crawling through a big site. And what to do with outdated content? You shouldn’t have old stale content on your site. How do you keep track of it all? 

Yoast SEO Premium will help you with your SEO maintenance. We will remind you to update those stale articles, and we’ll tell you if you don’t update your most important pages regularly. Our SEO workouts will help you to keep track of your SEO and solve all kinds of problems you’ll encounter if your site is getting large. If you follow the steps in our workouts, we’ll make sure to keep your website crawlable.

With the SEO workouts, we help you get the work done. We’ve made it incredibly easy to stay on top of your SEO, saving you precious time and effort.

Write the best SEO-friendly content 

In order to really stand out in the search engines, you have to write high-quality and SEO-friendly content. SEO is still king (or queen!). You need to make sure to optimize your text for the right keywords, without over-optimizing. Your text should be easy to read. You definitely should add keywords in a text, you should definitely optimize your text. You need to get those green bullets, right? However, optimizing for the search engines should never compromise the readability of your text. That could hurt your rankings. 

That’s why Yoast SEO Premium recognizes different word forms and synonyms. It’s able to recognize plurals, past tense, different word orders. You can add related keywords too. With Yoast SEO Premium, you’ll be able to optimize your text for SEO without compromising the readability of the text. 

An example from a text optimized with Yoast SEO Premium for [puppy training] with the synonym [obedience classes]

Learn EVERYTHING about SEO with Yoast SEO academy 

Buying Yoast SEO Premium will give you access to all of the online courses of Yoast SEO academy. And you want that! We’ll help you to get started with keyword research and how to set up an internal linking strategy, but we’ll teach you everything about structured data as well. Everything you ever want to learn about SEO is covered in one of our courses.  

Each course consists of multiple short videos, reading materials, and quizzes. We’ll share a lot of practical tips that you can put into practice right away.  

A small sampling of what’s available in Yoast SEO academy

Only a couple hours left to go green on Cyber Monday! 

What are you waiting for? Make sure to go green today and buy Yoast SEO Premium with a 30% discount. And start outranking your competitors! But be quick, as this sale won’t last forever…

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium ▸Only Original price: $89 USD Sale price: $62.30 USD / per year (ex VAT) for 1 site

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7 best link-building services for SEO performance

Posted by on Nov 29, 2021 in SEO Articles | Comments Off on 7 best link-building services for SEO performance

7 best link-building services for SEO performance

Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust.

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics.

What is link building, and why is it important?

Link building is the process of actively seeking out backlinks from another website back to yours. 

Having high-quality links to your site is one of Google’s most important ranking factors. It’s a key trust signal for search engines and an indication that people like your content and your brand.

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content.

What is a link-building service?

A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website.

While that sounds great, the problem is that genuine quality link-building services are hard to come by, with many providers simply ending up acquiring low-quality links through spammy strategies which Google doesn’t like.

That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner.

The 7 best link-building services to help improve search rankings

1) Reputable link-building company

Recommended provider: LinkBuilder.io

Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website.

This option is best for those who want to outsource all of their link-building efforts entirely and depend on experts who will develop a custom link-building strategy for your website.

The quality of services out there varies greatly, and you’ll need to do your due diligence to make sure that any provider is the right fit for you.

Key considerations for hiring a link-building company:

Analysis – They should be doing detailed competitor analysis to figure out exactly how many links and what types of links other successful sites are building. This is something we place a huge emphasis on at LinkBuilder.io.

Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry. Additionally, they should have a roadmap for how they’re going to structure a link-building campaign.

Pricing – Most agencies will offer a variety of link-building packages with different pricing tiers. If the price seems too good to be true versus other services, that could be a red flag that the quality of links isn’t good.

Samples – Always ask for link samples and link-building case studies. This is by far the best way to evaluate their quality of work to make sure they’re getting links from high-quality websites.

Size of the team – Often, large link-building companies see their quality decreases as the size of the team increases—the shift in mindset changes from focusing on high quality to focusing on scaling their own business.

2) Outreach platform

Recommended provider: Pitchbox or GroupHigh

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. They are an essential game-changer for anyone serious about link building.

This service option is much more suitable for an in-house marketing professional who manages link building in-house. You’ll essentially have your own link-building CRM, which can save time on prospecting, emailing and chasing leads for link building.

3) HARO

Website: Helpareporter.com

“Help a Reporter” is a platform that connects journalists seeking expertise to sources who have expert knowledge in a given subject matter.

Active journalists use the platform to crowdsource insights from experts in any given field, and there are hundreds of requests every day from writers at huge sites like Shopify, Yahoo and American Express.

If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website.

It’s an incredible (and free) link-building service that can help you land some extremely high authority backlinks.

4) Citation building service

Recommended provider: SEOBuilder.com or BrightLocal

The fact is the vast majority of local businesses only have links from directories. Pull up the backlink profile of any local dentist or optician in your area, and you’ll notice that even websites ranking at the top of Google have a ton of directory links.

This tells us that citation links (also known as directory links) are an extremely natural type of link for local businesses. Given that most sites are ranking well with only this link type, it’s obvious that they are very effective.

If you’re a local business owner or agency owner whose clients are local businesses, I’d strongly recommend finding a good citation building service. Building out niche-relevant directory links is a real pain, and they’re going to make your life so much easier.

5) Facebook & Slack groups

Recommended Group: B2B Bloggers Boost Group

Social media & Slack provides an incredible opportunity for link building for those willing to spend the time.

There are a huge number of people out there creating amazing content for so many different brands and companies. What these groups do is leverage that into a link-building opportunity.

Here’s an example of how it works:

A group is established with vetted content writers. These may be people who work for an individual brand or freelancers who work with a number of companies.A writer announces that she’s writing a blog post for an extremely well-known SaaS company all about marketingShe asks the group if they have any sources which might make a good fit for her article.If she deems the sources to be worthy and genuinely beneficial for her readers, she’ll add the linkThe person who she linked to now owes her a link in return

So basically, the currency in this system is links. However, because these are all vetted & talented writers, they’re only going to link to great content.

What you end up with is a self-moderated system where people share links to other great stories – It’s a win-win for everyone involved.

This caveat is that this particular type of link building works best in the B2B / SaaS space. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

6) Podcast booking service

Recommended provider: Podcast Bookers

There’s an ever-increasing number of podcasts in every industry imaginable, and the podcast hosts are always looking for great guests to interview.

This is an incredibly great way of combining brand & company awareness in addition to backlinks, since the host will always link back to your site.

If you were lucky enough to land a podcast with the likes of Tim Ferris (highly unlikely), then it could literally explode your business into the stratosphere.

The only downside is that it can be very time-consuming and mentally draining to do lots of podcast interviews unless you enjoy that kind of thing.

7) Digital PR

Recommended provider: Fractl

Digital PR involves taking high-quality content and sharing it with relevant journalists who might want to cover the story.

If you can find a digital PR company that’s able to create content that gets picked up by real journalists consistently, then you’re going to be rewarded with links from some super high authority news websites, which is the Holy grail of link building.

There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. The value of backlinks is something that is becoming increasingly prominent within the PR industry.

Link-building services to avoid

This wouldn’t be a comprehensive guide if we didn’t also discuss the link-building services you should outright avoid.

Private Blog Networks (PBNs) – This is a black hat link-building technique that involves building a network of websites specifically created to link out to other websites. It’s a blatant attempt to manipulate search engine rankings. Most PBN providers will rent you links on sites that just are not going to stand the test of time.Web 2.0s – This is a very outdated link-building strategy that involves creating your own blog on blogging platform sites like Medium, Typepad and Weebly, with the idea that you can ‘piggyback’ off that domain authority. These are simply very ineffective, and most service providers will end up spamming a huge volume of links. Not good!Link Farms – These are large groups of domains often bought up by the same owner designed to fool novice link builders. On the surface, they appear to have good metrics like a high DA score and good organic traffic. However, once you look beneath the hood, we realize the website is ranking for spammy keywords and is only set up to sell links. 

Be careful investing in link building

We all want the best possible search engine rankings, and most SEOs understand the value of inbound links. That’s why it’s so important to be vigilant and careful when it comes to investing in link building, take the time to do your own research, and make sure you pick a service that will give you a positive ROI in the long run.

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20211129 SEL Brief

Posted by on Nov 29, 2021 in SEO Articles | Comments Off on 20211129 SEL Brief

The post 20211129 SEL Brief appeared first on Search Engine Land.

November 29: The latest jobs in search marketing

Posted by on Nov 29, 2021 in SEO Articles | Comments Off on November 29: The latest jobs in search marketing

PPC Strategist @ Portent (U.S. remote)

Salary: $60-85k/yrSupport the PPC Team Lead and other PPC team practitioners to help execute for clients on Google Ads, Bing Ads, and other major paid advertising platforms.Monitor and optimize client accounts, seeking out growth opportunities, assessing performance, and partnering with other Strategists and Senior Strategists to drive strategy and meet the client’s marketing goals.

Sr. SEO Specialist @ G2 (U.S. remote)

Salary: $70-90k/yrDrive the keyword strategy and content optimization on learn.g2.com.Support the SEO team in developing and executing big bets for G2’s marketplace.

Head of PPC @ Evoluted (UK remote)

Salary: £40-50k/yrDevelop and/or oversee client strategy development with paid media strategists and specialists.Lead, manage and inspire the paid media team to deliver exceptional work for Evoluted’s clients.

Senior SEO Specialist @ American Addiction Centers (San Diego, CA; remote option available)

Pay: $60-95k/yrWork with content team to publish high quality, thoroughly researched, factually accurate and informative content that will encourage visitors to seek addiction treatment for themselves or their loved ones.On-site SEO projects and tasks, including fixing broken links, crawl errors, 301 redirects, and other on-site optimization efforts.

Want a chance to include your job listing in the Search Engine Land newsletter? Send along the details here.

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Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!

Posted by on Nov 28, 2021 in SEO Articles | Comments Off on Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!

Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!

It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organic search and SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO and organic traffic. I will also dive into the differences between SEO vs Pay Per Click advertising (PPC) and the advantages of SEO over a marketing strategy that is focused solely on advertising. Let’s get to it!

Don’t forget to go green and buy Yoast SEO Premium. You’ll get a 30% discount! And because Yoast is going green, we’ll plant one tree for every order placed during our Black Friday sale weekend.

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium ▸Only Original price: $89 USD Sale price: $62.30 USD / per year (ex VAT) for 1 site

To make sure that we’re on the same page, I’ll shortly explain what SEO and organic search is and what Pay Per Click advertising looks like. SEO stands for Search Engine Optimization and it’s the practice of optimizing your pages to make them reach a high position in the organic search results of search engines like Google.

Pay-per-click advertising are the advertisements you see at the top of these search results pages, and this is an advertising model in which an advertiser pays whenever someone clicks on the ad.

Example of advertisement and organic result on Google’s search result page

SEO can result in sooooo much traffic

A successful SEO strategy can result in SO MUCH organic traffic. If your site ranks high in Google’s result pages, that’ll result in a lot of organic traffic. Overall, organic search results have a much higher click-through rate than advertisements in Google. Organic search actually drives 53% of website traffic, while paid search drives only 27%. That might be because lots of people (25,8%) use ad blockers and don’t even see the advertisements on Google. Also, the ‘normal’ search results might just be a better fit to the search query or feel more trustworthy.

You should try to rank on the first page of Google and preferably as the first result. The first page of Google organic search results accounts for about 92 % of all the traffic. Almost one-third of all clicks go to the first result on the organic search pages. When you get to the 10th (last) result on that first page, the click-through rate actually drops to 2.5%. This shows us that being the number one result, or one of the top ones, really pays off!

SEO has a high Return on Investment

SEO can be a lot of work. You need to write kickass content, you need to do keyword research, you need to make sure your internal linking structure is top-notch. But, any effort you put into SEO is always an effort that pays off! SEO has a really high Return on Investment (ROI). Not only is the average conversion rate higher when it comes to SEO, but it’s also an investment that keeps paying off. SEO is always ‘on’ and although you’ll have to update your content from time to time, you won’t have to pay to keep it in the search results. If your content is good and you’re making sure that your website is accessible and easy to use, Google will show your content in the results. This means that you’ll continue to see ROI long after your investment.

You’ll need to have great content in order to convince people of your product or service anyway, even if you get your traffic through advertisements. It’s not that much work to turn great copy into SEO-friendly copy that’ll help you rank in the search engines! And, once you turn your blog into a traffic-generating asset, you may start to get tens or even hundreds of thousands of unique visitors every month without much additional effort.

SEO is very sustainable

Advertising is never a sustainable (hey, that’s green too!) way to attract traffic to a website. You’ll need to keep doing it, you’ll always need to keep paying in order to keep attracting traffic. SEO is a long-term strategy and it takes time, but it is also a solid and sustainable strategy. A good website, with high-quality content and brand authority, will not stop ranking overnight. 

SEO is straightforward

Advertising can be tricky. In the future, it could very well be that advertising will become even harder and more expensive. Attracting the right audience and retargeting audiences are profitable advertising tactics. However, chances are that these kinds of advertising tactics will become more difficult as privacy laws will become stricter. SEO as a strategy is a rather straightforward strategy, that will not be altered by privacy laws as much. It would be a good thing to start investing in SEO now, so you’ll have a headstart over your competition that is still (only) doing ads.

SEO is important because it impacts the buying cycle!

The most important difference between SEO and advertising is the search intent. If people are searching in Google, they are looking for something specific. If a person searches for a specific type of jeans or for a certain shampoo, they’ll probably want to buy those jeans or get that shampoo. The audience you can reach through search is a highly motivated audience, an audience that is prone to buy. They are much easier to convince to buy your stuff if they’re searching for it than if they happen to run into an ad.

SEO is important because the people you’re trying to reach with an SEO strategy are the highest motivated people. Make sure that if people are looking to buy, if they’re searching for products you sell, that they can easily find your website. And make sure that you’re ranking with the right page!

SEO is getting more important, because Google is getting smarter

SEO has always been important, but it is getting more and more important. That’s because over time Google is getting smarter and smarter in understanding text. You’ll need to have texts that are well optimized and, at the same time, implement a kick-ass schema.org implementation in order to get those awesome rich results. These rich results actually have a 58% click-through rate, in comparison to 41% for non-rich results.

In order to have a chance to outrank your competitors in the search engines, you need to do your very best! Using an SEO tool can help you get started. In fact, research tells us that 73% of content marketing teams use an SEO tool in their marketing efforts. Our Yoast SEO plugin can be one of those tools, helping you climb the search results and attract more visitors.

Did I convince you that organic search is the way to move forward? Make sure to buy Yoast SEO Premium now and profit from a whopping 30% discount!

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium ▸Only Original price: $89 USD Sale price: $62.30 USD / per year (ex VAT) for 1 site

Conclusion: SEO is a sustainable and longterm marketing strategy

SEO will be a bit more work than setting up an advertising campaign. It will not get you immediate results. But in the long run, it is the most important strategy to attract traffic to your website. So don’t underestimate its power and start working on your SEO right away!

Read more: WordPress SEO: The definitive guide to higher rankings for WordPress sites »

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Black Friday sale weekend: Go green with sustainable SEO

Posted by on Nov 27, 2021 in SEO Articles | Comments Off on Black Friday sale weekend: Go green with sustainable SEO

This year’s Black Friday sale at Yoast is all about going green. Getting green bullets in order to outrank those competitors in the search engines! And, going green also has to do with sustainability. How do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re not in it for the short-term success, but for the long haul. And is Artificial Intelligence (AI) a sustainable SEO solution? Read all about sustainable SEO in this blog post! 

Don’t forget to buy your Yoast SEO Premium plugin with 30% off this Black Friday weekend! And in the spirit of going green, Yoast will plant one tree for every sale we make this weekend.  

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium ▸Only Original price: $89 USD Sale price: $62.30 USD / per year (ex VAT) for 1 site

What is sustainable SEO? 

Ranking in search engines usually doesn’t happen overnight. It’s hard work. So, if you do succeed in ranking high in Google, you want to keep ranking that high in Google. A good SEO strategy takes time and effort and is always focused on long-term results. In order to do that – in order to have a sustainable SEO strategy – you need to comply with Google’s mission. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google wants to give people the information they find accessible and useful. That means that you need to make sure that your website provides just that. 

No games and no tricks

In the old days, SEO was all about tricks. You could write a text and mention your keyword in every other sentence. That would help with your ranking. Writing white text on a white background could fool Google. But Google has gotten amazingly smart in understanding texts. The algorithm of Google is trying to mimic a human being. It tries to read texts like human beings. And texts that are awful to read, because you use your keyword in every other sentence are not liked by Google. The many different updates of Google – Panda, Hummingbird, BERT- have all shown us that Google ranks texts that are easy to read. Google wants to serve its users with accessible and useful information.

SEO should not be a game. SEO is not a trick. We often joke that the acronym of SEO actually stands for Seriously Effortful Optimization. Writing high-quality content, providing a good user experience (UX), and building a beautiful and accessible website is a lot of work. Shortcuts often lead to suboptimal results. Games and tricks lead to a bad user experience and penalties by Google.

Is Artificial Intelligence a trick? And is it a bad trick?

Using Artificial Intelligence (AI) to write content is a shortcut. You don’t have to do the hard work. Does that mean that using AI cannot be part of a sustainable SEO strategy? Will it be bad for your rankings? Not necessarily. The latest AI tools are actually quite good. They use natural language processing and actual draft readable en findable texts, optimized for the search engines without overdoing it at all. I tried out a couple of tools and was not disappointed at all. My favorite so far (although I haven’t done extensive research yet) is copymatic. You can do a free trial and see what a text could read like. I don’t think these texts will hurt your rankings. These tools can actually help you write texts that are nice and easy to read.

This does not mean, however, that writing is not an important skill. Nor that AI can take over writing blog posts altogether. Texts written by AI don’t provide any original ideas. If you want to write a text about guinea pigs, the AI tool uses information that’s already out there on the internet to draft a text about guinea pigs. The AI isn’t able to come up with new information about guinea pigs. Perhaps that isn’t a big deal if you write about guinea pigs or if you draft a lot of product descriptions. But, for a lot of websites, original ideas are important.

I always state that high-quality content has three major demands. It should be original, it should be readable and it should be findable. The AI tools can help you make your content more readable and findable. But, your content will not be original if it is written entirely by AI. You should write content because you have a story to tell or a vision to share. Writing is a means to get a certain message across. It should be more than just some generated information about guinea pigs.

So, is Artificial intelligence a bad idea?

Using an AI tool to write your content is not necessarily a bad idea. It could even fit well into a sustainable SEO strategy. It all depends on how you use such a tool! Make sure you always think for yourself. You should be the architect of the story you want to tell. The idea, the message, the originality should come from you. But if you’re the architect, you design the building. Someone else can do your construction work. If you use an AI tool to do your construction work for you, it could probably work out just fine! Just make sure to design an awesome story!

Some tips on how to do sustainable SEO 

What should you be doing if your focus on ranking in Google in the long run? Let’s check out our three top tips!

1. Write some awesome cornerstone content

Make sure to write some really good articles on your website. Really put an effort into writing articles with content that is evergreen and valuable for years to come. Make sure to update that article regularly. Those articles should be lengthy, well-optimized, readable little gems.

2. Get your internal linking structure in good shape

Google has a hard time figuring out which content is the most important. Your internal linking structure is really important to help Google figure out where the most important content on your website is located. Internal linking is something you need to maintain and update regularly.

3. Regularly do keyword research

You need to make sure you’re writing about the topics your audience wants to read about. And that could very well change over time. So, every now and then you need to get inside the heads of your readers again. Which topics do they like, which words are they using to search and find your content? Is your keyword strategy still up to date or does it need refinement?

Conclusion: Sustainable SEO needs to be part of your routine!

In order to really have a sustainable SEO strategy, you need to have a routine. You just need to make sure to regularly evaluate what you’re doing. You can definitely use tools like Semrush for your keyword research or even an AI tool for your content. But you should never stop thinking and evaluating yourself. Sustainable SEO has to do with carefully thinking about what content would benefit your user most. If you keep your audience in mind, you’ll always be on the right track.

And don’t forget the Yoast Black Friday sale, which allows you to get Yoast SEO Premium and all of the other premium plugins at a 30% discount! This will really help you take your SEO to the next level.

Check out our products and get a 30% discount this weekend!

 

The post Black Friday sale weekend: Go green with sustainable SEO appeared first on Yoast.

Google drops its mobile-first indexing deadline, leaves it open-ended

Posted by on Nov 26, 2021 in SEO Articles | Comments Off on Google drops its mobile-first indexing deadline, leaves it open-ended

Google’s mobile-first indexing deadline is no longer a deadline and it decided to leave the “timeline open for the last steps of mobile-first indexing,” John Mueller of Google said on the company blog. Previously, Google postponed the deadline from September 2020 to March 2021, and that deadline came and past.

No timeline. Now, Google said there is no specific timeline, instead Google said the search company “decided to leave the timeline open for the last steps of mobile-first indexing.” Google added currently Google does not “have a specific final date for the move to mobile-first indexing.”

Why no deadline. Google said the deadline has been removed because after “analyzing the sites that are not yet indexed mobile-first” the company “determined that some of these sites are still not ready to be shifted over due to various, unexpected challenges that they’re facing.”

Google added that these “sites were facing unexpectedly difficult challenges and we wanted to accommodate their timelines.” Thus it was to be “thoughtful” of these sites and not move them over until they are ready.

Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.”  Then in July 2020, Google moved that deadline once again to March 2021.

Sites will move. Google said as these sites make changes that enable them to switch over to mobile-first indexing, it will “gradually to move those remaining sites over.” Google said that if a website is not verified in Google Search Console, then Google won’t be able to inform it of a pending switch to mobile-first indexing. You can learn more about this in their blog post.

Why we care. Chances are, most, if not all, of your sites and the sites you manage have been moved to mobile-first indexing. If not, this means you have more time to worry about it.

If your site is not ready for the switch, I’d be concerned there are other issues with the overall platform that you may need to upgrade before it becomes a larger issue outside of just mobile-first indexing.

The post Google drops its mobile-first indexing deadline, leaves it open-ended appeared first on Search Engine Land.

Black Friday sale at Yoast: 30% discount on all products!

Posted by on Nov 25, 2021 in SEO Articles | Comments Off on Black Friday sale at Yoast: 30% discount on all products!

Black Friday sale at Yoast: 30% discount on all products!

BOOM! It’s Black Friday and that means the Yoast Black Friday deals are here! It’s the biggest sale of the year! Are you ready to go green? Buy Yoast SEO Premium or one of the other Premium plugins and benefit from a whopping 30% discount! And because we’re focusing on sustainability this year, Yoast will plant one tree for every sale that we make during our Black Friday weekend. How’s that for going green?  

Browse all Yoast products with 30% off!

Not convinced yet? Let me tell you all about the products and why you need them to outrank your competition in Google! 

Improve your rankings with Yoast SEO Premium 

Skyrocket your rankings with Yoast’s best-seller and biggest plugin: Yoast SEO Premium! If you take your SEO seriously, Yoast SEO Premium is a must-have! It makes SEO easy and helps you get more visitors to your website. With this plugin, you’ll be able to write great and readable content that’s ready to climb the rankings. But Yoast SEO also handles a lot of the technical SEO stuff for you. Avoid 404’s and dead ends on your site. Automatically add structured data to your website. Get your site indexed even better with our internal linking functionality. And don’t forget about our new workouts! These workouts take you by the hand and save you loads of time by helping you clean up your site. Why? Because it helps Google understand what your site is about.

And to top this all off: a Premium subscription gives you access to our 24/7 support team (they are the best and nicest bunch of people you’ll ever meet) and the online Yoast SEO academy courses platform. You’ll learn everything you’ll ever need to know about SEO! 

The first step in one of the SEO workouts in Yoast SEO Premium

Get Yoast SEO Premium ▸Only Original price: $89 USD Sale price: $62.30 USD / per year (ex VAT)

Get more visitors to your online store with WooCommerce SEO 

When you have an online store, you want people to easily find you online right? And you want your products to look great in the search results. That’s why you need the WooCommerce SEO plugin to unlock extra tools and get the SEO of your store in top-notch condition! The structured data that the plugin generates helps you to get rich product results showing the price, rating and other information about your product. In addition, we’ll help you to optimize your product pages, improve your breadcrumb navigation, and much, much more! 

Example of a rich product result in Google’s search results

Get WooCommerce SEO ▸Only Original price: $69 USD Sale price: $48.30 USD / per year (ex VAT)

Increase your online presence on a local level with Local SEO 

The Local SEO plugin helps you optimize your website for people in your area. Which makes it easier for them to find you. So, if you own a local business you most certainly need the Local SEO plugin in order to stand out in the local search results! Among many other things, the local SEO plugin helps you to set up all the necessary Schema to help you outrank your local competitors. It also embeds Google Maps and easily creates full-fledged contact pages.  

Easily add all of your business details in our Local SEO plugin

Get Local SEO ▸Only Original price: $69 USD Sale price: $48.30 USD / per year (ex VAT)

Drive more search traffic to videos on your site with Video SEO 

Video is becoming more important than ever, even in the world of SEO. But simply uploading them to your pages isn’t enough. Do you have videos on your website and do you want to drive more search traffic towards them? You’ll need our Yoast Video SEO plugin for sure! Help Google to uncover your video, with the schema we automatically add to your videos. Among many other things, you’ll also profit from faster loading times and responsive sizing. And ensure that video previews appear properly if someone shares your videos on social media!  

Help Google uncover your videos with our Video SEO plugin

Get Video SEO ▸Only Original price: $69 USD Sale price: $48.30 USD / per year (ex VAT)

Optimize your news articles with News SEO 

Are you aiming for that top stop in Google’s news carousel? Help search engines discover and understand your news articles right away. To do this, you’ll need our News SEO plugin! The plugin immediately pings Google whenever you publish a new post. In addition, it adds all the relevant Schema.org markup and does a number of other things to help you to outrank your competition in Google News! 

The plugin allows you to do a more advanced News SEO

Get News SEO ▸Only Original price: $69 USD Sale price: $48.30 USD / per year (ex VAT)

What about a bundle for even more discount? 

Are you thinking about buying more than one product? Bundle the SEO plugins and save even more money! Check out the 4 bundles or the biggest bang for your buck: the plugin subscription which includes all Yoast plugins! And start optimizing your site for SEO! Good luck!

Our product bundles and plugin subscription!

Check out all of our products and get a 30% discount!

The post Black Friday sale at Yoast: 30% discount on all products! appeared first on Yoast.

Is Digital Marketing a Good Job?

Posted by on Nov 25, 2021 in SEO Articles | Comments Off on Is Digital Marketing a Good Job?

Digital marketing is a fantastic job for everyone looking to start a career in a high-growth industry. You don’t need a specialized degree to start working as a digital marketer. You can acquire the necessary skills online through dedicated courses and by working on your own online properties. Digital marketing jobs offer fantastic opportunities to […]

The post Is Digital Marketing a Good Job? appeared first on reliablesoft.net.