Greg’s SEO Articles

Poor WordPress Security and Its Impacts

Many users are unaware of looming security threats, which leads to poorly maintained security and a lack of preparation. Here are the most common security threats WordPress users face and what they can do to combat them.

BOTS CAN DISRUPT YOUR ANALYTICS

By mimicking human-like mouse movements, cycling through random IP addresses, and switching their digital identities, bad bots fly under the radar, so they get away with a lot, from stealing data to publishing fake reviews.

Here are a few things to avoid them as much as possible:
. Rename your login page – this can be done with “All in One WP Security”
. Install “StopBadBots” and “Blackhole for Bad Bots” – these plugins work by “trapping” bad bots: if a bad bot tries to crawl your website, security measures are triggered and they end up with 403 “forbidden” errors.
. Use “Google Webmasters” to monitor any suspicious activity.

PEOPLE CAN STEAL YOUR ACCOUNT AND CREDENTIALS

Do you have an SSL? Does your website have a little lock icon next to your URL? If not, your info can be stolen by hijacking your connection between your PC and the server.

We can do this for you so you don’t have to pay a yearly fee – click <here> for more information.

OTHERS MIGHT RE-POST YOUR CONTENT

You want people to share your content, not copy and paste it; that’s because Google hates plagiarism. Two things to do here:
. Keep letting Google crawl your website and they’ll be able to tell your content’s original.
. If plagiarized, file a request with Google ASAP.

HACKERS MIGHT INJECT MALWARE

Besides installing a security plugin to avoid so-called “code injections”, simply keep your theme and plugins updated.

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WordPress Speed Testing

You need to find out if your site’s loading just fine or not – this is fairly simple to accomplish!

1. PINGDOM

Pingdom is very easy to use and yet extensively comprehensive. For beginners, the summary box provides some useful data such as load time (in seconds), page size, your ranking among other tested sites, and a performance grade. Below said summary box, there’s additional info which specifically shows what’s fast and what’s slowing down your site.

2. GTMETRIX

GTMetrix works like Pingdom but provides even more data. Not only does it show what’s slow, but it even shows if there are errors (bad requests, etc.) which can also slow down your site and/or hinder its performance.

HOW TO DIAGNOSE AND FIX ANY PROBLEMS FOUND IN YOUR SPEED TEST RESULTS

After testing, what should you do with the information? Diagnosis is actually quite easy.

1. POOR HOSTING

Hosting performance is paramount because if the server’s slow then so is your website. If it’s taking too long for your host to respond to the initial request, you might need to look for a different web hosting service.

2. POORLY CODED/BLOATED PLUGINS

Plugins are great as long as they don’t hinder your site’s performance – the “Plugin Performance Profiler” (developed by GoDaddy.com) scans your installed plugins and checks for any site-slowing culprits. You’ll also want to delete any plugins you don’t or no longer use.

3. POORLY CODED THEMES

WordPress Themes do need to be eye-catching but also high-performance; this means you want to be careful about any that have too many styling options and shortcoding. One we recommend that’s feature-rich but does extremely well is “OceanWP”.

5. NOT USING A CDN

Please use CloudFlare. It’s incredibly nimble as a Content Delivery Network, and it starts at the great price of $0.

6. POOR THIRD-PARTY SERVICE

Sometimes your site might have to use Third-Party content (content from another server). This can result in poor performance because, not only is the number of HTTP requests increased, but your site’s dependent on another server to load fast.

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Manage Your Communication with Clients on Your Website

WordPress is certainly a great tool for you if you’re looking to grow your business, but it’s not enough to just have a nice site. You need to be able to communicate with visitors and/or clients. Luckily this isn’t hard at all to do.

LIVE CHAT PLUGINS

You want to do this because it can help you convert visitors into clients. Giving clients different options to get in touch with you will help them feel like they matter to you. That’s where live chat plugins come in!

. WP Live Chat Support – This free plugin allows you to chat either directly (i.e.- without being routed through a 3rd party), or through a hosted server. The free direct chat option is a good choice if you have a small business and don’t expect too much website traffic.
. LiveChat – A feature rich paid plugin designed to work with all WordPress site builders. LiveChat allows you to engage customers as they enter your site with a chat box prompting them to connect. LiveChat also provides several apps for your customer service team members to engage with customers, including Windows, Mac, iOs and Android.
. JivoChat – A chat plugin focusing on Omnichannel customer engagement. This allows you to channel all of your different modes of communication through the app, including email, Facebook, phone and live chat. This is a good option if you’re looking for simplicity and consistency in your different communication channels.
. Tidio Live Chat – A plugin that allows you to chat live with customers or use chatbots. Tidio Live Chat stands out with its simple installation, meaning you can get it up and running in very little time. Tidio Live Chat is a good option if you’re looking for a quick install.

CONTACT FORM PLUGINS

Live chat isn’t the only thing you can use – Contact form plugins are the best for a situation where Live Chat can’t be used, e.g. after-hours.

WPForms – A plugin focused on simplifying the form creation process with its ‘Drag and Drop’ interface. WPForms provides an easy to navigate user experience and plenty of templates to choose from, making it a good choice if you are looking for a plugin that doesn’t require a high level of technical skill to use.
Ninja Forms – Another plugin focused on smooth customer experience and a range of features. Ninja Forms comes in free and paid versions, and provides a high level of customizability. With an unlimited amount of forms in the free version, it’s a good choice if you’re looking to start with a plugin that you can upgrade later on.
HappyForms – A relatively new plugin based on the extensive experience of the Theme Foundry. HappyForms is another user-friendly option that offers free and paid versions. HappyForms is also relatively light on code, meaning it runs smoothly and is a good choice if you’re looking for a simple experience.

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Metrics to Help Maximize The Value of Your Content

Companies are making a large amount of content without considering which works and which doesn’t. There are metrics that can be used to find that out.

CONTENT PRODUCTION CYCLE HEALTH

In this case you need to track:

. The average length of production – start tracking time from the start of your content creation to the end of it.
. Delivery rates – track what content’s delivered on time and what’s late.
. Content coverage gaps – you need to first align your content to be in the consumer’s interest/s.

THE REACH OF YOUR CONTENT

In this case you need to:

. Measure engagement by each type
. Measure traffic by sales channel category
. Measure referrals
. Measure engagement by content type
. Measure engagement by sales stages
. Measure engagement based on buyer persona.

Internal metrics are important as well. Make sure to look at:

. Month-to-month internal views
. Month-to-month internal downloads
. Internal shares
. Shares of asset via email or social
. Referrals earned

THE ROI OF YOUR CONTENT

Content scoring measures how effective your content is or is going to be at getting conversions. You have to:

. Define alignment on the buyer’s journey – this means you make content based on what your consumers are or will be interested in.
. Assign scores to content types – the first and the last sort of content you publish should have a score placed on them based on how effective each is.

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Leveraging WP Site Traffic

Let’s say you’ve just created a new blog for business purposes – now you need users to visit it and check out your content, products, or services. Attracting high-quality traffic is very difficult due to competition. Here are a handful of tips to attract said traffic.

FOLLOW GOOGLE’S GUIDELINES

“Google Webmasters” provides plenty of recommendations for content on your website, but here are just a few of those:

. Write with the Readers’ Interests in Mind

A hard-sell copy isn’t going to work because users tend to like reader-focused content. Write something that the target audience is interested in reading. Customer-centered content is also good too.

. Post Regularly

You do have to post something at least once a week.

TRY TO MAKE CONTENT THAT CAN GO VIRAL

Often, a certain subject or event ends up getting talked about vigorously, so articles and other content pieces that contribute to that conversation get a lot of attention. If you would like to try making this so-called “viral content” yourself, here are two ways you can do that:

. Use a Content Discovery Tool to Identify Popular Topics

This’ll help find the best-performing content pieces on the Internet. You can even search for these pieces using keywords pertaining to your blog and adjusting the time period.

. Use the Most Common Features of Viral Content

This has to be: Content written on positive topics that invoke amusement, laughter, and awe; Video reviews of popular products or services; articles that start with “Top 10” etc.; and, Quizzes, generators, and other interactive content.

CREATE INTERESTING HEADLINES

Headlines are tremendously important because they’ll intrigue visitors into more likely visiting your blog or post. In order to do that you’ll need to:

Refer to readers in your headlines, e.g. use “you” and “your”
Use promising words like “free,” “easy,” “better,” etc.
Use numbers, e.g. “5 Things You Should Say to Your Loved One Right Now,” “4 Signs He’s Cheating on You,” “8 Things You Need to Know about the New iPhone,” etc.

LINK BETWEEN POSTS

The reason to do this is because it makes visitors spend more time on your website and explore it. Amazon.com does the same thing with “Similar Products”. Also, having internal links allows for increased traffic by having people visit more pages on your blog.

COLLECT VISITORS’ EMAILS

Email marketing’s a great way to provide people with new content on demand. A lot of websites have a subscription form for this exact reason. Get a subscription form set whereever possible.

OPTIMIZE FOR SPEED AND MOBILE

This one is obvious and stated before but couldn’t be any more important. Users want things fast and they want a website to be readable, something that’s impossible without a mobile-friendly website design.

SHARE POSTS ON SOCIAL MEDIA

This is great for increasing your content’s visibility! Make sure to use visuals whenever you place new content on Facebook, Twitter, etc. Also make sure to Interact with those who engage with your posts.

WRITE EVERGREEN CONTENT

Evergreen content is simply content that stays relevant for long periods of time. News gets irrelavent very fast, so don’t write about it unless it’s company-specific news (business anniversary, new product/service, etc.)

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Best WP SEO Plugins

There are plenty of great plug-ins, but the ones on this list will enhance your SEO efforts.

1. SEO Yoast

This plugin’s probably one of the most used and popular WordPress SEO plugins by over five million websites. One of its best features is the XML sitemap management which allows you to easily create your own sitemaps. You don’t have to code and then fix it if something in’t working.

For content lovers, there’s the content optimization snippet preview which allows you to add your keyword, meta description and meta title to preview them as they appear on search. You also get tips and indications whether your content needs more on-site optimization, including reduction of keyword stuffing.

Moreover, Yoast SEO helps you identify and avoid duplicate content so you don’t get penalized by Google.

2. SEO Framework

Here’s another great plugin for small businesses instead of big companies. The interface looks like it’s integrated into WordPress, so it delivers fast SEO solutions and it’s time efficient. Not to mention that interacting with it feels very natural.

It has an AI built making it very interesting and it automatically optimizes your pages, so it gives you lots of possibilities to create a better website. It comes preconfigured but also gives you the option to change any settings you want. You can improve search results and the social presence too.

3. Broken Link Checker

This plugin parses your whole website and shows you how many broken links you have. You can find said list in a new tab of the WP admin panel – “Tools” -> “Broken Links”. Whenever you find them, there are some actions you can take: “Edit link”, “Unlink”, “Not broken”, and “Dismiss”.

4. All in One Schema Rich Snippets

This plugin can be used to improve the appearance in search engine results with rich snippets. The plugin can be used at its best for schema implementations, such as Recipes, Events, People, Products, Articles and so on.

Using it will give more accurate information to search engines about your website, help your results stand out in SERP and give you a competitive advantage.

5. Rank Math

This plugin helps you optimize your content and outrank your competitors. One of the coolest things is that it supports schema-based themes and also AMP pages.

With Rank Math you can check lots of errors and get a lot of information for your website:

. easy setup using the step-by-step installation and configuration wizard;
. rank tracking option to follow your keywords positions and LSI keyword integration;
. advanced website analysis section to spot any errors that need to be fixed;
. a modular framework so you can have complete control of your website;
. smart redirection manager;
. 40 monitor that identifies and fixes any 404 pages;
. internal linking management and suggestion;
. Google Search Console Integration;
. Easy configuration for rich snippets and so many more.

6. All in One SEO Pack

Here’s an easy WordPress plugin for beginners and small businesses that want to improve their website and increase their rankings, but it does has advanced features and an API for developers; for example:

. XML Sitemap support;
. Google AMP support;
. Google Analytics Integration;
. Webmaster verification options for Google, Bing, and Pinterest;
. Automatically generated meta tags;
. Built-in API and compatibility with a lot of other plugins;
. advanced canonical URLs and many more.

7. SEOPress

This simple fast and very powerful SEO plugin has loads of features that you can easily enable or disable as per required:

. Discover your suggestion for your content through Google’s suggestion.
. Fine tune with a content analysis tool.
. You can track Google event and traffic from the dashboard.
. It is very easy to create and manage 301, 302 and 307 redirects.
. You will be able to check the performance of your site with Google page speed.
. It allows you to implement Google structured data, such as product, article, event, local business, review, video, course, recipe and so on.

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