Greg’s SEO Articles

WordPress Tips for Cost Effective Hosting

Before you setup a WordPress website, you will need hosting. To help you choose the most affordable kind, here are a handful of tips which will help in picking a cost-effective and highly reliable best WordPress hosting.

UNDERSTAND YOUR HOSTING REQUIREMENTS

Hosting providers offer an assortment of hosting types like shared hosting, VPS hosting, re-seller hosting, etc.

For most small-scale WordPress sites, shared hosting (a type of hosting where numerous websites are hosted on the same server and you share bandwidth and other resources with the other sites hosted there) is the best and least expensive option. this is best for new sites as bandwidth and storage requirements are quite low on startup, and you can choose to move to a bigger plan whenever you need to.

SELECT A PROVIDER THAT OFFERS ONE-CLICK INSTALL

Many hosting providers offer one-click installations which make it much easier for people to install WordPress on the host.

UNDERSTAND THE MONEY-BACK POLICY

Most hosting services offer money-back guarantees for a limited time – it makes it easier for you to cancel hosting and get refunded if it does’nt meet your expectations.

LOOK FOR GOOD CUSTOMER SERVICE

If you’re new to WordPress and/or web hosting, you probably will frequently run into issues and need professional help.

COMPARE PLANS AVAILABLE; FIND OUT ABOUT RENEWAL PRICING

Hosting providers offer dead cheap pricing for first-time buyers, but then end up with higher pricing when they renew their services. Doing a web search, you’ll be able to find the renewal price beforehand and pick a provider depending on how much yo’re willing to pay.

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5 Most Important WordPress Blog Hosting Ingredients

Originally developed as only a blogging tool, it’s become a robust content management system (CMS) which now powers a whopping 32.3% of all websites on the internet! It’s no wonder since it’s free, open source, easy-to-use, highly customizable, SEO-friendly, and fairly secure.

All you need to do to keep it running properly is consider the following five factors when choosing WordPress hosting plans.

1. SPEED
Not only does site loading speed make for stellar user experience, but site speed is also a confirmed ranking factor, meaning faster website translates to higher rankings in Google.

Good service providers will be able to keep data transfer times low even under heavy load. You can check the load on your server’s CPU, RAM, and disk space usage in your cPanel.

2. SUPPORT
Whether you’re a newbie or a WordPress wizard, excellent customer support is crucial for your blog’s long-term success. You’re going to face issues like internal server errors, connection time-outs, the “white screen of death”, etc., so you will need a host that employs knowledgeable and prompt support staff.

To find this out, first check if the hosting provider is marketing itself specifically towards WordPress users; then check whether they provide enough help/support documentation and WordPress-specific guidance; lastly, verify how many channels of support the hosting provider offers: live chat, ticket system, telephone, forums, and emails.

3. SECURITY
WordPress, being so popular as a CMS, does naturally fall victim to a large portion of brute force attacks and other hacking isses every year. The faster you recuperate from a hack, the less severe its repercussion on your website and users. In many cases, you will require your hosting to help with the recovery efforts, so you have to understand how quickly your hosts’ support team responds, how You can reach them, and how competent their support resources are. Make sure your WordPress hosting provider offers all of these security features, if not more:

. Firewalls
. DDoS Protection
. Virus Protection
. Security Protection
. Spam Filter
. SSL Security Certificate
. Domain Name Privacy

4. SCALABILITY
Managing expectations is important in the world of blogging, but the sky’s indeed the limit – with a whole bunch of blood, sweat, and tears, your blog can grow into a massive business. So, whichever hosting provider you choose should allow you to effortless upgrade your plan for more web space.

5. RELIABILITY
Customer reviews and surveys can tell you a lot about the provider’s reliability.

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Managing Disk Space For Your WordPress Website

Hosts today offer more space simply because of the significant decrease in the cost of storage space. In fact, the cost of bandwidth has been dropping as well.

Unfortunately, file sizes affect your site in ways other than just cost – the slower your website, the fewer visitors you’re going to have, so you have to keep file sizes as small as possible.

REDUCE IMAGE SIZES

You can do this by running a plugin like ReSmush.it or by manually resizing the images themselves using an image editor on your PC. You can even reduce your image size by using Optimizilla. Even a program as simple as Microsoft Windows Paint can do this effortlessly too.

REDUCE VIDEO SIZES

Videos are great as they can be very captivating visually, but they can also take up large amounts of space.

Reduce the video’s length and/or lower its resolution, and you’ll have a much faster loading website! This can be done very easily even with just Microsoft Windows Movie Maker.

REDUCE AUDIO BITRATE

Whether you have audio running on your website, or it’s part of a video on your site, you might want to reduce its bitrate; in other words, convert it into a lower-quality file (e.g. take a file from 320kbps to, say, 128kbps). This can be done using open-source programs like Handbrake.

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Big WordPress Mistakes for SEO and How to Fix Them

It’s common to make mistakes that can lead to Google hindering your website traffic. Some of the errors could be very serious, too.

NEGLECTING TO WRITE GREAT CONTENT
There are two ways of creating a large quantity of content: using article spinners to rewrite words and make an original article look unique, and hiring low paid writers to write new content from. Spinning content, if not done properly, is not the best tactic since some readers will eventually notice and you might end up losing them.

POOR OPTIMIZATION FOR KEYWORDS
Optimizing your website’s keywords is the best method to get your site found on search engines. Don’t optimize for too general keywords, but long-tail ones instead. The more specific your keyword is the more likely your content will be ranked among the best.

The best keyword placement are the first one hundred words, in the Heading, in the First image or text, in the URL, in the Meta description, and in the Title.

BLOCKING SEARCH ENGINES
Check that you’re not blocking search engines by going to “Settings” -> “Reading”, look for search engine visibility and make sure it is not checked, and if it is, uncheck it and click ‘save’.

FAILING TO CHECK FOR & FIX BROKEN LINKS
Use a plugin called “Broken Link Checker” in order to avoid having pages that return 400 or 500 errors.

FAILING TO OPTIMIZE YOUR TITLE TAGS AND META DESCRIPTIONS
Always keep your title below 66 characters. Good Meta descriptions lead to having more visits to your site if it includes a long-tail keyword which is easy for visitors to click.

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Helpful Tips for WP Beginners

If you’re using WordPress’ content management system and you’re having a rough time, you aren’t the first one having a hard time with it. Here are a few tips to help you out.

  • PICK A RESPONSIVE THEME
    Although many themes are for free, you’ll need to consider their versatility and responsiveness to various screen sizes.
    For example, some free themes look perfect on desktop, but they look terrible on mobile devices.
  • MAKE YOUR WEBSITE INTERACTIVE
    A very good design makes a website very attractive and that’s what users are in for.

It’s best you ask for the services of a professional designer to evaluate this.

  • ALWAYS MAKE BACKUPS YOUR WEBSITE
    You never know when you write code and everything goes bonkers, or when there’s malware on your website and you’re not able to make it run properly.

We recommend BackWPUp, as it pulls every piece of WordPress data, files and folders

  • BE SEARCH ENGINE FRIENDLY
    Two plugins we can recommend are Yoast and WP SEO. They’ll both make sure you respect the following requirements:

. At least one internal link on every page of your website
. Outbound links
. Your page’s keyword should be in its description
. Keyword’s density should be between 1 and 3 percent
. Meta descriptions should contain your page’s keyword

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Viral Marketing for Your WordPress Website

According to Smart Insights, viral marketing (word-of-mouth marketing) is the primary driver of purchase decisions, 54% of respondents having supporting this claim. Also, 59% of participants find this marketing strategy highly credible.

Viral marketing also works great for website promotion since it lets more people know about your site and what message you want to deliver. Many website hosting platforms give their users all the necessary tools for their websites to go viral. And WordPress is no different.

  1. CONNECT YOUR WP WEBSITE TO SOCIAL CHANNELS

The world of social media and viral marketing are closely connected, so social media are the gateway for viral messages to reach large audiences.

By adding links to social media accounts or pages on your site, you’ll get to send your viral message out faster.

  1. TRY VIRAL MARKETING PLUGINS

there’s a variety of plugins that regularly update and work perfectly for viral marketing. Here are just three:

. Click to Tweet: You’ll be able to send your message with the help of only one click. It adheres to Twitter parameters, has built-in automatic link-shortening, and it’s free.

. Viral Loops: This plugin has multiple features connected to viral marketing, as it’s to help you set up marketing campaigns. With a campaign editor, it also allows you to get real-time statistics of how your viral marketing campaign’s performing.

. OnionBuzz: create viral posts by adding quizzes and checklists. It provides access to a variety of interactive posts that will help your content go viral. And, if you want to track the performance, it provides you with up-to-date statistics.

  1. CONTENT’S EVERYTHING

High-quality content is required, so you need to concentrate on creating content that’s as engaging as possible. Keep in mind the following:

. Creating viral content doesn’t free you from keeping an eye on SEO and keywords. No matter how good your content seems, Google only ranks content according to how well SEO is done.
. Cater to proper emotions. Viral content always appeals to a certain emotion so it immediately catches attention.
. Making content interactive is the main strategy to make it viral. Quizzes, contests, giveaways and other types of interactive content are great ways to help go viral.

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