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Live Blogging the 2020 Election with Scalable Google Trends

Live Blogging the 2020 Election with Scalable Google Trends

7:15 pm PDT update

Well, things are moving right along in this election. I’m going to try to keep these short and sweet to avoid devolving into political commentary lol.

First observation, people are really focusing on “battleground” states and North Carolina, Michigan, Wisconsin are all in focus. Also people are focusing on the Senate and who will have control of that after the election is over (see below.)

Also, a civil unrest query has popped into the top rising queries as the election starts to shake out. Since it’s looking at current civil unrest it seems people just want to check in and make sure everything is still going “smoothly.”

Will be back in a bit as I’m kind curious how this develops, though made need some whiskey and a cheeseburger. In which case I will see you tomorrow.

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6:28 pm PDT update

Just wanted to see how quickly the data was changing and boy is it fast!!!! Don’t know how people keep up with this without robots. Anyway, in the national data Texas election results have started to come online as strongly as Ohio. While Florida may Florida, it seems like national attention has turned towards this two battleground states.

Looking at individual rising queries New Zealand based Predictit has been showing strong all day. Everyone wants predictions it seems! I just want to watch the data come in. Also, like I mentioned before, people are brand devoted to Fox News. Lastly, Arizona has already started showing up in individual queries, so I would expect to start surging as it’s early results start to come online (given how recent polling has been there.)

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6:03 pm PDT update

 

Running 3 separate instance of our scalable trends load balancer right now.

I believe this is called putting the pedal to the metal @hecklerponics?

Vroom vroom. pic.twitter.com/LfKEou6oMH

— Dan Leibson (@DanLeibson) November 4, 2020

Famous last words!!! So I vroomed this into a bunch of errors, but am back in businesses now as our team built a robust system and now I know to scale our instances before doing that

Alright, so first let’s talk about state level data! This is the first time I’m going to report on the state election query set I ran through trends. Though suffice it to say that people care a lot about swing states as you can see by their disproportionate representation to population like Virginia, Georgia and Vermont even being in the same ballpark as Florida when it comes to population

Also it seriously feels like deja vu with Florida

Now let’s talk about the national data set. This stuff is starting to look really cool! Nationally, the things that are seeing off the charts, turn it up to 11 growth are all local. First up, Ohio. It’s showing up big in terms of both the count and growth of it’s terms as illustrated below:

But also, we are seeing two Texas counties showing up as queries that are skyrocketing (gonna run out of hyperbole to discuss query growth soon.). I have never heard of Bexar or Tarrant county in Texas before but Heckler assures me they exist! They are seeing an increase, per Google Trends, of almost 500,000% growth at the query level. Bonkers.

Also, Broward county Florida, famous as the problem of every national election in recent memory, is also showing up in query data

A couple of last general observations:

The growth of top rising queries is several times bigger than it was even this morning. Basically, A LOT OF PEOPLE are searching right now.

Fox News has some crazy “loyalty”

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4:03 pm PDT update

Alright well it’s after work on the east coast and things are starting to pop in the data. Let’s start with general trends with a nice word cloud

Local issues are starting to pop in the national election data set. Here I have drawn attention to prop 22, a proposition here in California over the regulation of gig economy workers as well as governors races. However, the big dominating theme is Trump’s rally tonight, but more on that later.

This is also the first time I have looked a set of ~1k state election specific terms. Nothing much to report on that data set yet except that there is a lot of searching for historical electoral maps that got surfaced here (screenshot below). I guess people are trying to game this out at home?

And in term of just the top rising queries in the data set, well that is all coming up YUGE for Trump. Also, I think it’s kinda funny that Lil’ Pump has finally surfaced in this trends data so late in the day. Curious how this will progress as the night goes on, but my guess is Trump will work hard to drive search demand. We shall see!

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1:17 pm PDT update

Alright party people, back after some delay as I wanted to give the data some time to change as user behavior and the events on the group have changed. And I’m glad I did because the data is radically different then it was previously. A quick reminder that before Biden vs. Trump was big in the rising ngrams (see previous update below.) Well know that trend has shifted to the Vice Presidential Candidates and Kamala Harris is cleaning up (go CA)

Also, if you back out into the top level word cloud you can see how different things have changed between

Now

This morning

So I expect things to continue to get super interesting as we head into this evening. Speaking of interesting, lots of Trump queries are highly searched queries, including “fox news trump” which could be in relation to his Fox & Friends this morning or a navigation query to Fox’s Trump related coverage.

Not feeling good that 538 continues to insinuate itself into the American election psyche. Oh also, the fly is back

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10:29 am PDT update

Alright, well I have some news! First of all as we get later in the day I’m going to start segmenting out a seed keyword list of state and congressional election results so we can track what is going on with those as well.

Speaking of the data, you heard it hear first: Biden’s numbers are better then next to Trump’s. There are more Biden name related queries that are being searched at a greater rate of increase than Trump.

Also, queries around political violence continue to show up, but since these aren’t breaking through in terms of individual queries trending my guess is that is a self-perpetuating fear where people are doom searching.

Lastly, just look at these rising queries. First of all the Drudge and Real Clear are the two top trending news sources in this data set is very troubling. Second, who cares about either Barron Trump or Kim Kardashian just like in general but especially today. Lastly, “when will the next presidential election be” is a top 15 trending query. If only we planned these things at a regular clip!

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8:17 am PDT update

Alright, things are really starting to get popping now. The midwest has come fully online and we can see people searching for their states specific results starting to bubble up in the trends data (Hi Michigan and Kentucky!)

Are some of the top queries showing the state specific results

And here is the rising in the ngrams (e.g. full topic areas)

I would expect to see state specific results start to dominate as the day goes on. Though of course that could be overtaken by whatever narrative is happening around the election itself as well.

Speaking of, violence has finally broken through to be able to be visualized in a top ngram (bottom right) as well as civil war (top left). American’s are keeping it spicy this am!

For anyone wanting to play around at home, feel free to check our GDS report here

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7:18 am pdt update

This is probably going to be the least interesting update of the day. There isn’t enough movement in the midwest yet for that to really crack into trends. The trending ngrams are relatively the same. Most interesting pieces are Florida has officially entered the chat

and that election riots is trending downward (thankfully)

With the next update things should start to get interesting as the west coast is going to start coming online. I’m also going to release a version of the GDS dashboard for people to play with that will have our 2 test data pulls from yesterday and the first two data pulls of this am.

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6:14 pdt update

Well, now that the east coast has started to full come online the main rising ngrams are dominated by the polls. No real surprise there as a morning baseline check-in for what is sure to be a wild day makes a tone of sense.

Also, individual rising queries have seen some drop off of net worth and age related questions as individual polling queries start to dominate. No idea what the Trump Train Song 2020 is ¯_(ツ)_/¯.

6:40am PDT update

There are some pretty good deep cuts in the top 50 rising queries in the data set. I think the middle class question is really interesting as it’s generally a deeper level of question then I would expect today. And of course we are seeing our first hint of people searching about civil unrest.



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5:17am  PST update

Just ran the tool to capture 8am EST trends data. So far early searcher trends are looking to catch the latest poll numbers, which is unsurprising. Though I do think it curious how focused they are on candidates ages and net worth. As this beginning to develop I expect this data to be rather…interesting.

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Wow, it’s November 3rd 2020! That means election day in the US, and what an election. I’m going to eschew politics except to say GO VOTE. We have the day of at LSG, but I figured this would be a great time to deploy a new tool and to do so i’m going to live blog and tweet the election.

Specifically we hooked up Google Trends to our data analysis stack, built an elastic load balancer to be able to scale jobs with cost and now it’s just party time. And when I say party time I mean we can pass thousands of keywords into Google Trends, get them back hourly, process the keywords as NGRAMs to better understand what they are about.

Okay, first start here with these two fantastic articles by Ruth Everett:

An Introduction to Using Google Trends with Python

Visualizing Python and Google Trends

Okay, now that you have read those articles let me just show you around. First we started with a manually curated seed keyword list, then ran it through a Google scraper of ours to pull related searches. We took that list and ran it through Google Trends and pulled back the top and rising terms as well as their scores. We then ran that through the NLTK ngram library to be able to get categories/topics/themes. Then we data warehouse and dumped it into GDS. Screens below:


This is a view of the ngrams of rising queries from our seed list visualized in Google Data Studio

Ngrams of top queries in Google Data Studio

As you can see themes and topics!

Also, we have the ability to drill down to see the terms that make up the ngrams

This screenshot below is a drill down into “results 2020”

Cool right?

Anyway, I’m going to be updating this every hour and sharing any cool info on this liveblog and on twitter. Also for those wondering, the data set contains ~3,000 keywords.

 

 

The post Live Blogging the 2020 Election with Scalable Google Trends appeared first on Local SEO Guide.

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3 Plugins to Turn Your WordPress Website into a Mobile App

3 Plugins to Turn Your WordPress Website into a Mobile App

Mobile app development is an expensive and time-consuming process ranging between $37,000 and $500,000, and requiring up to 5,000 hours of work.

But it doesn’t have to be that way.

And you don’t have to be a highly skilled developer to turn your WordPress website into a native Android or iOS application.

In fact, there are plugins you can use to make this process fast, reliable and affordable.

Read on to find out why you should consider this option and exactly how to do it using one of the three nifty plugins (including the one with a free test).

Why Turn Your WordPress Website into an App?

Whether you run a simple news site, a blog, an e-commerce store or a complex membership-based platform, an app could open a valuable new channel to engage your audiences and increase loyalty.

Let’s go through the most important advantages of having a native application based on your WordPress website.

1. Increasing Revenues with In-App Advertising and Subscription Options

Even if you are already satisfied with the results your website brings you in terms of ad or sales revenue, having a mobile app directly connected to your brand could double or triple your revenue.

Besides having an opportunity to attract more traffic and, therefore, more sales, you can also implement specific advertising solutions within an app so that ad blockers cannot prevent you from monetizing your work.

Apart from the in-app advertising, you can also set up the in-app purchase support to sell access to premium content, monthly or annually memberships and other forms of subscription-based solutions.

2. Attracting More Users and Potential Customers through App Store and Google Play

Having a native mobile application can help you attract much more users than you would normally do with a website only.

First of all, you can acquire new users through app installations on App Store and Google Play.

Second, an app could help you to provide better user experience to everyone interested in your products or services, as it loads a lot faster than the website.

Third, having push notifications enabled could help you retain users and bring more qualified, returning visits to your app.

And last but not least, an application can help you keep users engaged with your app content for a longer time. It means decreased bounce rates and increased dwell times for your app pages.

3. Reducing Costs for the App Development, Maintenance and Updates

Building a custom Android and iOS app, as we already mentioned, could cost thousands and thousands of dollars, depending on the app type, platform, content managements system (CMS), content itself, app features, third-party integrations, and more.

Development phases such as planning, designing, coding, testing, revising, and finalizing the app could take up seven months, sometimes even more.

Besides that, the maintenance and application updates usually require more budget.

On the other hand, by converting your WordPress website into a mobile app using a plugin could provide you with a highly functioning custom native app within hours, even minutes.

Another advantage of this conversion is that plugin developers usually do the maintenance part for you, and it’s included in the price.

4. Faster Loading Time for an Improved User Experience

Mobile apps make your content load much faster by storing most of the data locally.

When we know that 51.53% of users prefer browsing the internet via a mobile device, it goes without saying that boosting up your page loading speed can improve the overall experience users have while interacting with your business online.

A mobile app is also much more convenient to use. Instead of typing in your URL in the browser and searching for your brand online, users can simply come to you by clicking on your app icon on their smartphone home screen.

How to Turn WordPress Website into an Android or iOS App?

Converting your WordPress website into a native mobile app doesn’t require an enormous technical knowledge nor do you have to be a tech-savvy ninja, but there are several prerequisites to this task.

Before using a plugin to turn the site into an app:

Your WordPress website needs to be responsive, meaning it needs to adopt every page element automatically to the size of a screen your users are visiting from. You could use a responsive WordPress theme or make your custom-built website responsive.
You need to download the plugin you want to use and make sure that it works properly with your website. Look for the plugins which are regularly updated, and make sure it is compatible with the WordPress version you are using.
If you notice that the plugin slows down your website, consider deleting some other plugins that you use. This is especially important if you already have more than five plugins running along with your website.
Prepare your brand logo in a form of an image that you can easily upload to the plugin. That image is going to be on your mobile app icon, so make sure it is consistent with your brand style.

Once you launch the new plugin, simply follow the steps within it to complete the process of converting your website into an app.  Make sure not to skip any steps before publishing your app.

Some of the plugins will let you take a preview before publishing it on the App Store and Google Play, some will have a free test included, while others may require you to publish the app yourself using the specific API key provided.

So, are you ready to learn all about the best WordPress plugins for turning your website into an app?

Let’s begin.

Top 3 Plugins to Use to Turn Your WordPress Website into an App (FREE test included)

Plugin #1: MobiLoud


Overview: MobiLoud is a WordPress plugin and an all-in-one solution for everyone who wants to convert a website into a native app for Android and iOS mobile devices without a hassle.

MobiLoud is a paid service based on the done-for-you principles, meaning that you don’t have to do anything on your own. You’ll have the team of app developers helping you every step of the way.

Besides the licence, it provides everything you need to create, customize, publish, maintain and regularly update your app. You’ll get everything done by the team of specialists and you’ll have a premium support along the way.

Once you download the plugin from the WordPress.org and become a paying customer of the MobiLoud, you’ll get the full support.

Pros:

Hassle-free experience, no technical knowledge required
A complete service, including a mobile app customization, submission and support
Comes with a different solution for news sites and e-commerce sites
High level of integration with WordPress and third-party plugins
Designed specifically for sites with high traffic
Offers fully branded app with your brand name, logo and style
Supports mobile app advertising, analytics and membership solutions
Helps you monetize and grow traffic directly from the app
Advanced, unlimited push notifications
Automated content updates synchronized with your website
You can request a demo to find out if it fits your needs

Cons:

You need to become a paying customer of MobiLoud to use the plugin
A subscription-based service, no one-time payment possibility

Price:

Startup Plan: $150/month or $1,440/year
Growth Plan: $250/month or $2,400/year
Custom Plan: from $500/month or from $400/month billed annually

Stats from the WordPress.org:

Active installations: 1,000+
WordPress version: 3.5 or higher
Tested up to WordPress version: 5
Rating: 4.3/5

Plugin #2: WPMobile.App

Overview: WPMobile.APP (previously WPApp.Ninja) is a WordPress plugin that offers a lifetime licence to build a native mobile app from your website at affordable price.

This plugin will allow you to create an app that looks exactly like your website but with additional functionalities such as push notifications, real-time statistics, automated content updates and more.

It is a great solution for everyone who wants a fully customized app that has the name, logo, and style adjusted to your brand.

It requires minimum Android 4.1 and iOS 8 version, so your app will be compatible with a vast majority of smartphones and tablets in the market.

If you are not sure whether this plugin might work for you, you can test the preview for free, without any limitations.

You can learn more on the WPMobile.APP website or download the plugin directly from the WordPress.org site.

Pros:

No technical knowledge required
Automated app building process completed in 20 minutes
Full customer support
White-labelled theme, so your app can be fully branded
100% adapted to all screen sizes
Automated content updates directly connected to your website
All the app content is cashed on user’s mobile device, so everything is accessible offline as well
Unlimited push notifications
Users can share your app pages with one click
Real-time statistics accessible directly from your WordPress dashboard
Free test to preview the app before publishing it
One-time payment

Cons:

There is no option for in-app purchase solutions
There are no in-app advertising options either

Price:

Life-time licence: 79€ for an Android app; 79€ for an iOS app; 149€ for both Android and iOS

Stats from the WordPress.org:

Active installations: 5,000+
WordPress version: 3.7.0 or higher
Tested up to WordPress version: 5.4.2
PHP Version: 5.3.0 or higher
Languages available: English and French
Rating: 4.6/5

Plugin #3: AppPresser

Overview: AppPresser is a powerful Android and iOS app builder for your WordPress website that gives you a lot of control over your app.

Please note that this plugin isn’t an app creator itself. AppPresser plugin helps you connect your mobile app with your website, but before you download the plugin, you need to use the AppPresser platform to build an app.

The good news is that you don’t need experience in the app development to use the AppPresser framework. It is an easy-to-use platform that provides you with just the right tools for putting your business into an app and submitting it to the App Store and Google Play.

You can create an app from every WordPress website, including WooCommerce, BuddyPress, LearnDash, non-profit, membership-based and other sites.

Once you have your app up and running, the AppPresser plugin will help you integrate it seamlessly with your WordPress site.

Pros:

No previous app development skill required
User-friendly, easy-to-use app builder
Fully customized app design
Integrates with all types of WordPress websites
Enables in-app purchases (depending on the payment plan)
The plugin provides a base code to easily integrate your WordPress site with your app
The plugin gives you the opportunity to add featured image URLs from the app using the modified WordPress API key

Cons:

You can use the plugin only after you purchase an AppPresser plan and create an app using the platform
Although the app builder doesn’t require technical knowledge, use of the plugin does

Price:

Standard Plan: $79/month or $59/month billed annually

Professional Plan: $99/month or $79/month billed annually

Advanced Plan: $149/month or $129/month billed annually

Stats from the WordPress.org:

Active installations: 3,000+
WordPress version: 4.7.0 or higher
Tested up to WordPress version: 5.6
Rating: 3.6/5

The Bottom Line

Having a responsive website for your business might no longer be enough to fulfill your audience expectations.

When more and more users are browsing the web on their smartphones and tablets, you might want to consider creating a native Android or iOS application for your business as well.

It can help you speed up the page loading time and help your users interact with your brand without an effort.

If you run your website on WordPress, yet you feel intimidated by the cost and time it may take a professional team of developers to build your app, using WordPress plugins to turn your website into an app might be the perfect solution for you.

Using plugins is an easy and affordable way to create fully customized, completely branded and highly functional apps for your brand.

It means that you could submit your application to the App Store and Google Play within hours (sometimes even minutes) and start attracting new users, increasing your business revenue and providing bespoke experience to your users.

The post 3 Plugins to Turn Your WordPress Website into a Mobile App appeared first on WP Fix It.

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Welcome United Search

Welcome United Search

Dan Leibson has been a strong advocate inside LSG and on SEO Twitter for the under-represented in the SEO community. At times his advocacy has been a bit too strong for some leading to several “WTF is up with Dan?” DMs to me.

Well you know WTF is up with Dan? He has spent the past few months working with an incredible group of SEOs creating UnitedSearch, a first of its kind speaker accelerator focused on helping promote new voices in the digital marketing industry.

“By offering mentoring advice from people with real world, practical, SEO experience, we give students the skills they need to be able to deliver an amazing presentation on any stage and the network they need to land gigs.

All at no cost to the student.”

I am so proud to have one of our team playing a part in this. And I couldn’t be happier to give them what I hope is their first link.

You should do the same.

The post Welcome United Search appeared first on Local SEO Guide.

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Social media techniques to integrate into your digital PR strategy

Social media techniques to integrate into your digital PR strategy

30-second summary:

Social media can provide a personable avenue for starting a connection.
Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship.
Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch.
Media Relations Lead Nicole Franco shares personalization tips and tricks on sending both professional and personalized media pitches.

Marketers who strive to build backlinks and brand awareness often engage in digital PR. 

But creating amazing content and then pitching that content to writers is not an easy earned media strategy. The outreach alone can cause many marketers to struggle and eventually give up on the tactic.

However, although easier said than done, appealing to the writer away from a regular pitch email can set any market apart from the wave of emails a journalist receives daily

Read on to discover several ways to not only compose an exceptional media relations email but also how-to create organic, personalized relationships with writers by utilizing social media.

Technique #1: Complimenting via Instagram

One natural way to start a relationship with an editor or journalist is to start the connection via Instagram. 

First, add them and maybe like their most recent post. Read the situation, maybe leave a witty comment or compliment on a relevant post relating to the content of a potential pitch. 

After a minor connection has been made, send them a message or email regarding their Instagram post while mentioning your content and ideas for a collaboration. 

Below is an example of a potential way to reach out to an editor. Keep in mind the content you are pitching and if it’s a serious topic. Editors covering lifestyle topics would be keener on receiving these kinds of requests. 

1. Instagram DM

Pitch email

Keeping in mind the kind of journalist you are reaching out to is important. In the example above, the writer had posted about Disney and had consistently covered witty travel content. 

Analyzing their coverage and writing style can provide valuable insight into how to properly reach out. Also, noting something that happens in everyday life or mentioning some seasonal holiday plans are great examples of how to personalize a pitch. In the example above, I chose to connect about Halloween costumes via Instagram. 

Technique #2: Asking for contact info via Twitter

Similar to Instagram, a great way to connect with journalists is by starting a conversation on Twitter. Instead of liking a photo or leaving a compliment, try retweeting or liking a relatable post. 

Twitter DMs are also a great way to ask a publisher for their preferred form of contact. Many publishers have open DMs and are willing to accept a news tip right in their Twitter inbox!

Twitter DM

Pitch email

Pitch Response

One of the most important things to note when reaching out on social media is making sure the content you’re pitching is relevant. This connection worked because the marketer did their research and took the writer’s beat into consideration and referenced a recent article they had covered in the pitch email.

If your content is not relevant or doesn’t align with the writer’s coverage, don’t expect a response. 

Technique #3: Get acquainted on LinkedIn

LinkedIn is considered by some to be the most formal way to go. But in order to send a message via LinkedIn, you must be connected to the person, making this a longer connection process. 

When reaching out on LinkedIn, it’s important to note that witty or informal comments might not be taken well on this platform. Keep in mind LinkedIn is used in regards to making professional connections, so keep a PR message short, concise, and professional. 

LinkedIn DMs


In both examples, the message was to mention their beat and simply ask for an email to best contact them at.  Although it seems simple, the writer will expect your email in their inbox and most likely remember your name. Additionally, as mentioned above, personalize your subject line so the writer knows exactly which email is yours. I’ve provided an example below. 

Pitch Email

Aside from just asking for an email, try and connect with them by starting a conversation about the college they went to or an experience they had. Any fellow Gator is always welcome in my inbox!

Technique #4: Reference social to get relatable

Although we are reaching out to journalists in hopes of creating a professional relationship, appealing to their personal likes can go a long way. One way to do so is by reading their bios on their social media or personal website. Some might be writing a book or might express something they really enjoy. 

Do those things relate to you as well? If so, let them know! Yes, the human on the other side of the email loves coffee or dogs just as much as you; who knew?

Pitch email

Pitch response

Some say people love dogs more than humans, and this pitch is no exception. Here I decided to take a leap and mention the journalists’ pup in their email. I included a picture of their own pup, mentioned their dog in my email subject line, and shared similar experiences. 

Although this may not always be successful, in this case, it was because of the marketer’s research and analysis. Again, always do your research. Most journalists already mention how they would like to be pitched in places like Muckrack, their personal website, and just by reading their articles (example included below). Marketers can get a feel about how to personalize an email.

Final tips and tricks for your digital PR strategy

Some things to remember when starting a connection on social media: always do the research, don’t be too invasive and keep it simple. None of us need an elaborate summary of what we tweeted in the summer of 2016. Keep it short, sweet, and relevant.

Consequently, all journalists are different. Although some prefer basic intros, using some sort of external connection can increase a marketer’s chance of building a long-lasting connection. 

Whether it’s referencing dog pictures from Twitter or referencing a line from a recent article they wrote, paying attention to those minor details may be the difference between an email ignored and a new digital PR connection. 

So when in doubt, turn to social. Happy pitching!

Nicole Franco is a Media Relations Lead at Fractl. She’s an extrovert with a passion for building connections with entrepreneurs and working with aspiring businesses to tell their stories. Aside from loving content development; traveling, volunteering, and seeking adventure is what she lives for.

The post Social media techniques to integrate into your digital PR strategy appeared first on Search Engine Watch.

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Posted by kellyjcoop

Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level.

According to Google, searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world.

So, how do you make the most of local SEO? Read on for local SEO tactics you can try today.

Before we dive in, it’s important to first understand what primary factors impact your nonprofit organization’s local search engine rankings. This can be distilled into four primary areas: relevance, distance, trust, and prominence.

Relevance: How well your website matches the search term a user searches for. If Google determines your business is an educational charity, then your website has a higher likelihood to rank for the term “education charity” in comparison to another business Google determines is a health nonprofit.

Distance: The proximity of your business to the searcher. As Google learns more about you and your whereabouts via the ever present homing beacon in your pocket — your smartphone — distance has become a top (if not the top) ranking factor. Essentially, the search engine result page (SERP) for “health nonprofit” in Portland, Oregon will be completely different from the result in Seattle, Washington. Heck, the SERP in the Portland ZIP code of 97219 will be different than the Portland ZIP code of 97209.



Trust: How trustworthy Google thinks your business is, based on its reputation. This could be determined by your review quantity and ratings, or the number of high-authority websites that link to your website. Quantity and quality of reviews, quality and quantity of linking domains, domain age, and quality of website content are a few ways that Google can determine trustworthiness.

Prominence: How often your business appears across the web. Examples could be a mention of your nonprofit online (by a local news outlet, for example) or a business listing on directory sites like Great Nonprofits or Charity Navigator.

Some of these are easier to impact than others — you can’t change the distance of your business to the searcher — so let’s dive in to five local SEO tactics you can implement today.

1. Create or claim a Google My Business page — it’s free!

Google accounts for 88% of all online searches, so making the most of Google is critical in developing a strong online presence for your nonprofit. Google has also reported that 46% of online searches have local intent, so doing what you can to amplify your nonprofit’s local search presence can have a big impact on your business.

Are you convinced? I hope so. Creating and/or claiming a Google My Business (GMB) page is a great first step in leveraging Google — and it’s completely free. When you create a GMB page, your nonprofit is listed in Google Maps, your odds of getting listed in Google’s local 3-pack improve, and you’re more likely to improve your overall local search rankings, thereby ensuring that more people searching for your nonprofit (or nonprofits like yours) find you.

By creating a Google My Business(GMB) page, you tackle all four ranking factors outlined above, so if you can only do one of the tactics outlined in this blog post, do this one.

If you already have GMB pages claimed and completed for all your business locations, high-five! Go ahead and skip to #2.

Before you start claiming GMB pages, the first thing you’ll want to do is collect and organize accurate location data, or “NAP” (name, address, phone number), for all of your nonprofit locations. A few things to keep in mind when it comes to NAP:

Always use your real-world business name. The name you list here should match the sign on your door, your marketing collateral, etc. Always use your real-world address. Don’t include information in the address line to describe the location; stick to your mailing address.Use a local phone number whenever possible vs. a call center helpline.

Bonus tip: Depending on how many locations you have, keeping track of location data can get unwieldy fast. If you have more than a few locations, I highly recommend you (or someone in your organization) create and manage a single source, like a spreadsheet, that has all your business’s location data centralized and organized in one place.

After you organize your location data, you’ll want to go through and claim and/or update the Google My Business pages for all your locations. Here are step-by step instructions from Google. Things to keep in mind when completing your GMB listing:

Include a primary business category to describe what your business does to Google and to the people searching. If multiple categories describe your business, choose the category that most closely matches your ranking goals as your primary category. Then, you can add up to 9 additional categories for a total of 10. For help selecting categories, check out our blog post on How to Choose a Google My Business Category.Select attributes for your business. There are a variety of attributes available for you to share more about your business, such as accessibility attributes, whether your nonprofit identifies as Black-owned or women-led, LGTBQ+ friendly, etc. The list of available attributes is pretty extensive, but select only those that are applicable, relevant, and accurate. Write a thoughtful business description. You have 750 characters to describe what your nonprofit does and what makes it unique. Include keywords in the business description. Focus on 1-2 high-value keywords that are relevant to your nonprofit, and avoid keyword stuffing (the unnecessary repetition of keywords throughout on-page SEO elements). Add photos! According to Google, businesses with photos receive 42% more requests for directions and 35% more click-through to websites. When selecting photos, choose authentic, high-quality photos that showcase your nonprofit.Select a profile photo to note your preferred photo choice for search results. This isn’t foolproof — there is no guarantee that your profile photo will appear first — but it does indicate to Google which photo you prefer.
2. Claim your local business listings

The places you can create a business listing online are growing exponentially, from social networking sites to specialized, vertical-specific directory sites that allow people to research, compare, and share reviews of businesses, products and services. These online destinations present marketers with local citation opportunities — opportunities to get your nonprofit in front of more people.

In the past, amassing a large quantity of citations was a favored tactic when increasing local search rankings. Now, as factors impacting local search rankings evolve, the verdict is out on whether local citation quantity remains so important. Claiming and managing your online business listings may help your nonprofit rank higher for local search queries and it will help more people discover your nonprofit online. You will reach a larger audience by creating complete, accurate, and engaging experiences everywhere your target audience searches.

Not sure how you show up? You can use Moz’s free Check Presence tool to see how your nonprofit appears across the web.

3. Develop an online review strategy

Reputation is a valuable asset for any business, and that’s especially true for nonprofit organizations, where donations are given and sponsorships extended based on the organization’s reputation for doing good.

As more people turn to digital to find, research, and evaluate charities that align with the causes they care about, your online reputation becomes increasingly important. Online reviews are a facet of your nonprofit’s overall brand reputation, and should be managed accordingly.

In addition to the brand benefits, an active review strategy has the added value of increasing your nonprofit’s online visibility. Review quantity, recency, and quality are factors that help Google determine how trustworthy your website is, which is one of the ranking factors we covered earlier. Google has said high-quality, positive reviews can improve your business visibility. A few things to keep in mind when it comes to reviews:

Make it easy for people to leave reviews. You can create and share a short url for customers to share reviews of your nonprofit. Solicit honest reviews. Sometimes all you have to do is ask! According to a 2019 study, 76% of people who were asked to leave a review do so. Don’t solicit reviews in bulk — This is against Google’s policies. Google does not provide a definition of what they mean by “bulk”, but typically this refers to sending many requests at one time via an automated platform vs. a one-on-one request.Don’t pay for reviews. This practice is also against Google’s policies. Respond to reviews, even negative ones. When you reply to a review, it shows that you value the feedback, plus, conversion rates (clicks to call, clicks to directions, etc.) increase when companies engage with and reply to reviews. Don’t be deterred by negative reviews. 90% of people are open to changing negative reviews if the issue is addressed. Again, sometimes all you have to do is ask.
4. Choose the right keywords to target

Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. It requires an understanding of your target audience and how they’re searching for content online. The end-goal is to determine:

The specific terms your audience is using to search online. The number of searches for a specific keyword over a given time period, or search volume.What your target audience is expecting to find when they search for that term, or the searcher’s intent.

When targeting keywords, you want to focus on high-volume, high-intent keywords that are relevant to your nonprofit and that you could realistically rank for. This only begins to scratch the surface — keyword research is a BIG topic! — so if you’re ready to dive in to keyword research, I highly recommend that you check out The Keyword Research Master Guide.

Then, once you’ve identified your target keywords, remember to pick terms that best describe your nonprofit and include them in the business descriptions of your Google My Business and other local business listings.

5. Conduct on-page optimization

On-page optimization is the process of optimizing specific pages on a website for the keywords you want to rank for. This includes on-page SEO ranking factors like the content on the page itself, or the source code such as page title and meta description. Through on-page seo, you help Google accurately determine what your business is and what it does, and how relevant your website is to what people search for.

For example, if you have the term “global education” in a page URL, in the page title, description, and in the content of the page, Google is more likely to determine that the page is about global education and, your page will be more likely to rank for that term.

A few tips to keep in mind when it comes to on-page SEO:

Develop E-A-T content. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses this framework to determine high-quality content, and high-quality correlates with higher search engine rankings. There are a variety of E-A-T tactics you can leverage — for a run-down I suggest you watch E-A-T and the Quality Raters’ Guidelines — but in the end, it adds up to demonstrating your business’s expertise and legitimacy to Google. Intentional keyword usage. It’s still important to include a target keyword in the title tag, description, headers, and through the content of the page, while avoiding keyword stuffing. Page titles and descriptions aren’t just for rankings. Crafting a compelling page title and description can lead to better SERP click-through rates — more people clicking on your website from the search engine result page. You’ll want to pair an attention-grabbing headline with a description that is specific, relevant, and (most importantly) helpful. Don’t forget about page load speed. Page speed is a search engine ranking factor and refers to how quickly your page loads for a user. You can use Google’s free PageSpeed Insights tool to see how your web pages stack up.Avoid keyword cannibalization. Keyword cannibalization occurs when multiple pages on your website are all competing for the same keyword. You put yourself in the position where you’re competing with yourself for rankings! Not only is this inefficient, it can have negative impacts, such as making it difficult for Google to identify the “best” or most relevant page on your website for your target keyword, diluting backlinks, or decreasing page authority.
Conclusion

These are just some tips of many, many potential ways you can leverage SEO to help grow your nonprofit organization. It may seem daunting at first, but investing in SEO is well worth it. And, it’s okay if you need help along the way!

If you’re at the stage where you’re currently evaluating a partner or tool for your SEO needs, ask the following:

Does the partner meet your value standards? Do they support programs for social good?Do they have special pricing for nonprofit organizations? For example, Moz offers discounted rates on Moz Pro and has a limited-time discount on Moz Local, available now through Dec 31, 2020.Will the partner make your life easier?

There’s no time like the present: dive in to SEO now to reach more people with your message, improve conversion rates, find more sponsors, volunteers, and donors, and connect with more people who need you most.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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The 10 Best Email Marketing Courses & Certifications (Free & Paid)

The 10 Best Email Marketing Courses & Certifications (Free & Paid)

One of the best ways to learn email marketing is to follow an online course. A good email marketing course will help you understand how to use email marketing as the medium to engage with your customers or readers, build a community around your brand, and increase your sales.

We did our research and in this post, you’ll find the best email marketing courses available online.

The courses cover a wide range of topics related to email marketing and are suitable for beginners and experienced marketers. The list includes both paid and free email marketing courses.

Who should follow an email marketing course?

In a digital world that seems to emphasize social media as a core strategy, it’s essential to remember that email marketing is just as important. While a platform like social media has uncontrollable aspects, like algorithms, your email marketing platform gives you more ownership and control of its deliverability.

If you are a digital marketing professional, knowing the best practices for email marketing is crucial in helping your clients plan their strategies.

It is also important to complete one or more of these courses if you are a business owner looking to begin building your email list of prospective clients and customers.

Why are these the best online courses in email marketing?

When we research and compile a list of online courses, we look for ones provided by reputable and credible companies. We also find ones that are diverse in content so that there is an option for all levels. We look for courses that provide actionable steps that are easy to implement.

We also know the value of certification, so each of these email marketing courses, whether paid or free, all offer certification upon completion.

Is an email marketing certification worth it?

Your time and money are valuable. So is getting email marketing training worth it?

There are a few reasons why you should choose this path. These email marketing certification courses can help you learn email marketing fast so that you can implement the different strategies into your business right away.  You can learn how to use email marketing as a sales channel which affects your business’ bottom line.

And if you’re a digital marketing professional, obtaining a certification shows potential employers or clients that you are dedicated, knowledgeable, and qualified.

Top 10 Email Marketing Online Courses

These are the best email marketing courses you can pursue and get certified online.

Email Marketing Course (Reliablesoft Academy)
Mailchimp Email Marketing Course (Udemy)
Email Marketing Certification Course (Hubspot)
Email Strategy and Optimization Course (LinkedIn Learning)
Email Marketing Basics (Google Digital Garage)
Email Marketing Free Course (YourPrimer)
Email Marketing Master Class for Beginners (Wishpond)
Email Marketing Essentials (SkillShare)
Advanced Email Marketing Certification Training (SimpliLearn)
Email List Building Blueprint Course (Aweber)

1. Email Marketing Course (Reliablesoft Academy)
Reliablesoft Academy Online Courses

We added the Reliablesoft email marketing course as the first program in the list because it is a course for beginners in email marketing.

The course starts from the beginning and explains what email marketing is, why it’s an important digital marketing channel and shows you how to get started with the most critical email marketing tasks.

By the end of this course, you’ll know:

How to create an email list
Proven techniques you can use to grow your email list fast
Tips to increase engagement with your emails
How to get started with email marketing automation
Cost-effective email marketing tools you can use
How to reduce your costs as your list gets bigger

Why enroll in this course?

You should enroll in this course if you know nothing about email marketing and want to learn what is it and it works.

You should also consider this course if you want actionable tips and advice on how to perform the most critical email marketing tasks like building an email list, increasing your email open rate, and email automation.

This course comes as part of the Digital Marketing Course Bundle which includes seven more courses that cover all areas of Digital Marketing. This will give you the opportunity to learn how email marketing can work in conjunction with other channels as a part of a unified digital marketing strategy.

Upon completion of the course bundle, you’ll also get a digital marketing certification to add your profile and CV.

You can register for this course risk-free as it comes with a 60-day unconditional money-back guarantee.

Course Name: Email Marketing Course
Vendor: Reliablesoft Digital Marketing Academy
Type: Online Training
Cost: $87
Duration: Self-paced learning
Level: Beginner / Intermediate
Certification: Digital Marketing Certification

Learn More About This Course

2. Mailchimp Email Marketing Course (Udemy)
Udemy Online Courses

Mailchimp became a popular email marketing platform because it offers a free plan for up to 2,000 contacts and integrates with pretty much any other online business platforms on the market. It’s easy to use and gets the job done if you are just getting started with building your email list.

What makes this email marketing course unique is that it focuses on the Mailchimp platform so that you can hit the ground running when using this platform.

Why enroll in this course?

If you’re just getting started with email marketing for your business and you’ve decided to use Mailchimp as your platform, this is the right course for you.

There are 4.5 hours of video content in this course and modules that include topics like:

Email Marketing Introduction & Basics
Mailchimp Set up, Management, & Audience Organization
Tutorials on Mailchimp Features
Mailchimp Integrations
Best Subject Lines
Email Marketing Analytics
Resources, Updates, FAQs, & Bonus Material

Because this course isn’t a general email marketing course but, rather, does a deep dive into a specific platform, the $49.99 price tag is justified.

One of the best features of Udemy is its 30-day money-back guarantee. So if the course is not what you were expecting or you’re not satisfied with it, you can get a refund.

There is also a Certification of Completion PDF at the end of the resources section that can be downloaded with no exam required.

Course Name: Mailchimp Email Marketing Course
Vendor: Udemy by Course Envy
Type: Online
Cost: $49.99
Duration: 4.5 hours
Level: Beginner
Certification: Yes

Learn More About This Course

3. Email Marketing Certification Course (Hubspot)
Hubspot Academy Courses

As a company that exists to help businesses grow using their CRM, marketing, and customer service tools, the Hubspot Academy is a trusted learning platform for online business.

There are a total of 9 lessons, 28 videos, 9 quizzes, and just over 3 hours of content in this course. It’s a great way to get a free email marketing certification from a reliable source.

Why enroll in this course?

In this course, you will learn email marketing strategies that will help you grow your business. It teaches the fundamentals of email marketing which makes it a good fit for you if you’re a beginner.

The lessons in this online course are:

Understanding Email Marketing
Creating a Contact Management and Segmentation Strategy
Sending the Right Email
Creating a High-Performing Email
Understanding Email Deliverability
Outlining the Design of Your Marketing Emails
Analyzing Your Marketing Emails
Testing Your Marketing Emails
Developing Relationships With Lead Nurturing

When you’ve completed the course and passed the exam, you can view your free certification, download a printable copy, embed the certification badge onto your website, or add it to your LinkedIn or Upwork profile.

This makes it a great course for those who are digital marketing professionals.

Course Name: Email Marketing Course
Vendor: Hubspot Academy
Type: Online
Cost: Free
Duration: 3 hours
Level: Beginner
Certification: Yes, with Exam

Learn More About This Course

4. Email Strategy and Optimization Course (LinkedIn Learning)
LinkedIn Learning Courses

This particular LinkedIn Learning course was recently released, so you can definitely count on it having current email marketing best practices.

Why enroll in this course?

LinkedIn Learning has a membership style learning library where paying $29.99 per month (or $240 annually) gives you access to this course along with hundreds of other online courses.

However, if you’re looking to purchase just this course, you can do that for a one-time fee of $49.99.

This email marketing strategy and optimization course are for those who already have basic knowledge of the topic and are looking for more advanced strategies.

The topics in this course are:

Discover the Power of Email Marketing
Fit Email Into Any Marketing Plan
Identify All Types of Emails
Optimize Everything
Monitor and Revising

This course does offer an email marketing certification upon completion and because this is a LinkedIn platform, it’s simple to add the badge to your profile if you are a digital marketing professional.

There are 19 videos in this course and 1 hour of content. With a 30-day money-back guarantee, this LinkedIn Learning course is worth the investment, especially if you choose the monthly membership route.

Course Name: Email Strategy and Optimization Course
Vendor: LinkedIn Learning
Type: Online
Cost: $49.99 or $29.99/monthly membership
Duration: 1 hour
Level: Intermediate
Certification: Yes

Learn More About This Course

5. Email Marketing Basics (Google Digital Garage)
Google Digital Garage Online Training

Google Digital Garage is an online course library all about digital marketing and more. And although this course is one section in a larger course, it deserved a space on this list because it still has 30 minutes of concise and valuable email marketing tips.

Why enroll in this course?

As part of the ‘Promote a Business with Online Advertising’ course, you will not only have access to this email marketing basics section but to the rest of the course which has 3 hours of content including topics like display advertising, advertising on other websites, Google ads and more.

The modules included in the Email Marketing Basics section are:

Email Marketing Basics
Email Marketing Options
Crafting Great Marketing Emails
Managing Successful Email Campaigns
Measuring Success in Email Marketing

Registering for Google Digital Garage courses is as easy as logging into your Google account. This course is easy to navigate with each module consisting of one short video (along with the transcript if you would rather read) and a “Check Your Knowledge” question.

There is no certification for this course, but there is a quiz at the end of the course to be sure you retained the information and are ready to implement your new skillset.

Course Name: Email Marketing Basics (Promote a Business with Online Advertising)
Vendor: Google Digital Garage
Type: Online
Cost: Free
Duration: 30 minutes (3 hours for full course)
Level: Beginner
Certification: No

Learn More About This Course

6. Email Marketing Free Course (YourPrimer)
Google Primer Online Courses

YourPrimer is a Google-owned platform with a very large library of online courses. You can only access these free courses through the Google Primer App on your Apple or Android device.

I went ahead and downloaded the app to get a feel of the user experience, and it is a very user-friendly app and a great way to keep your professional growth right in your pocket.

Why enroll in this course?

Other than downloading the app and logging in with your Google account, there is actually no enrollment process. Once you are in the app you will have access to the entire library of online courses.

In this particular email marketing training you will learn:

Why a Business Email Address is Good for Business
Keep Customers Interesting with Email Marketing
Get to the Point: Tips for Crafting Effective Emails
The Non-Spammy Way to Build an Email List
Make Email Marketing Your Secret Weapon
Build Your Email Marketing A-Team
Get Your Emails in Shape with Multivariate Testing
Reach Customers, Not Spam Filters

Although this course does not offer certification, it’s an excellent way to gain valuable knowledge on growing your business in many different areas. If you are an entrepreneur building your business from the ground up or an online service provider, going through the steps to have this app on your phone is well worth the effort.

These courses do not have video content but were very quick and actionable. And after I went through this email marketing course, it suggested 5 other more advanced email marketing courses to move onto if necessary.

Course Name: Email Marketing Free Course
Vendor: YourPrimer
Type: Online
Cost: Free
Duration: 35 minutes (no video)
Level: Beginner
Certification: No

Learn More About This Course

7. Email Marketing Masterclass for Beginners (Wishpond)
Wishpond Email Marketing Training

Wishpond is a simple website that is easy to navigate and doesn’t have an overwhelming amount of information. They simply exist so that professionals can have access to free online marketing education.

Why enroll in this course?

This email marketing masterclass is a quick 30-minute course taught by a Wishpond digital marketing expert. It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.

The course covers the following topics:

Email Campaigns
Common Email Marketing Mistakes
How to Create an Email Marketing Funnel
Growing Your Email List
A/B Testing Your Campaigns

Enrolling in this masterclass is as simple as creating a Wishpond account. The platform offers many other courses as well as access to user guides like “How to Create a Landing Page” or “Marketing Automation.”

This course is for you if you are looking to gain more knowledge on growing your business online on a budget.

Course Name: Email Marketing Masterclass for Beginners
Vendor: Wishpond
Type: Online
Cost: Free
Duration: 30 minutes
Level: Beginner
Certification: No

Learn More About This Course

8. Email Marketing Essentials (SkillShare)
Skillshare Online Courses

SkillShare is always a great option when it comes to online courses, and searching for a great email marketing course is no exception. This course is not focused on an overview of email marketing, but rather, dives into writing effective emails.

Why enroll in this course?

If you already have your list growing and are now wondering what to write, then this course is a great way to learn the details of writing emails that make an impact.

Here are the modules that are included in this course:

Introduction
Your Product
Core Principles
Voice and Tone
Written Elements of Email
What to Write
Core Types of Emails
Editing Tips
Final Thoughts

This course is only 30 minutes long, so it’s a good addition to other courses that you may have taken on this subject matter already. This class is free but does not offer an email marketing certification, so again, it’s another course that works for professionals learning to grow and scale their own business.

In order to gain access, you do have to create a SkillShare account, but you don’t have to upgrade to get premium access. While you’re there on the platform, you can search for other free courses to uplevel your digital marketing skills.

Course Name: Email Marketing Essentials: Writing Effective Email
Vendor: SkillShare
Type: Online
Cost: Free
Duration: 28 minutes
Level: Beginner
Certification: No

Learn More About This Course

9. Advanced Email Marketing Certification Training (SimpliLearn)
SimpliLearn Online Courses

SimpliLearn is one of the top leaders in online boot camps and certifications. They offer courses, boot camps, certifications, and they even partner with world-renowned universities to offer postgraduate programs.

Why enroll in this course?

The Email Marketing Certification Training will help you learn tools and strategies that will help you reach your email and digital marketing skills.

The lessons in this course include:

Introduction to Advanced Email Marketing
Write Better Subject Lines
Develop Emails that Drive Results
Optimize Your Email Content
List Management Strategies
Automating Your Emails
Create Optimal Landing Pages
Create an Email Campaign Checklist
GDPR for Digital Marketers

This course is ideal for you if you already know email marketing technology and platforms but are looking for advanced strategies to implement into your business.

With this course being $499, it is a bit of an investment, but it’s robust content, actionable steps, project assignments, exam, and certification is worth exploring to see if it’s right for you.

To receive the certification for this course you must complete 85% of the course, complete a simulation test with a passing score of 60%, and complete 3 projects.

One thing to know when you go check it out is that you are not able to purchase the course on their site. You are prompted to send in your contact information so that you can talk to a SimpliLearn expert.

Course Name: Advanced Email Marketing Certification Training
Vendor: SimpliLearn
Type: Online
Cost:$499
Duration: 20-25 hours
Level: Advanced
Certification: Yes

Learn More About This Course

10. Email List Building Blueprint Course (Aweber)
Aweber Email Marketing Course

Aweber is a well-known email marketing software service, so when it comes to the topic of email marketing, their online courses are credible and reliable.

This course in particular focuses on the first step of the email marketing funnel which is list building strategies.

Why enroll in this course?

Out of the email marketing courses on our list, this is the only one that concentrates on the list building aspect of email marketing. It will benefit you to add it to your list of courses to explore.

Whether you are building your own list or looking to get more information on list building for your clients as a digital marketing professional, learning these list building techniques is worth the 60 minutes of free course content.

The lessons include:

Audience research and picking the right topic for your lead magnet
Choosing a format for your lead magnet
The start-to-finish plan for creating your lead magnet
Selecting your sign up form
Sign up form tools that work for you
Copywriting and design strategies to make your sign up form convert

Registering is simple with just inputting your name and email in exchange for the course content. Included in the course are 6 video lessons, worksheets, simple homework, lesson resources, and easily digestible education.

This course does not offer certification, but it’s free and simple registration process along with its unique material make the time investment well worth it.

Course Name: Email List Building Course
Vendor: Aweber
Type: Online
Cost: Free
Duration: 1 hour
Level: Beginner
Certification: No

Learn More About This Course

Key Learnings

Email really is one of the best ways to connect and build relationships with your current and potential customers. It’s a platform that you own and isn’t dictated by algorithms or other social media rules.

Having a strategy to build your list, increasing your open rates with great subject lines, and engaging your audience with thoughtful and valuable email content are all crucial pieces to the email marketing puzzle.

As we’ve said before, online courses are the fastest way to increase your knowledge in the digital space.

Learning more about email marketing is no exception. In this list of the best email marketing courses and certifications, you are sure to find the one (or more) that is the perfect fit for your needs.

The post The 10 Best Email Marketing Courses & Certifications (Free & Paid) appeared first on reliablesoft.net.

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