SEO Articles

The Ideal Length For Every Online Content

The Ideal Length For Every Online Content

Time to nail it. At one point or another, content producers and writers may find it difficult to determine the exact length when producing online contents. There is a big possibility that these questions have got you wondering before: How much will my reader actually read? What is the ideal length that will keep them interested? Am I writing enough or am I putting my audience to sleep? What should an ideal blog post length be? What is the optimum length of an eye-catching headline? Should I use up all the characters in a tweet? Are long-form social media updates better than short-form ones?...

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Do Outbound Links Matter For SEO?

Do Outbound Links Matter For SEO?

I’ve had a number of comments questioning the usefulness of outbound links recently, so I wanted to create an official space for that discussion, and help people understand the uses and benefits of outbound links. If you’re looking for a quick answer to the question in the title: Yes. Now that’s out of the way, we’ll look at why, and how, to get the best out of your outbound links. DISCLAIMER: Outbound links will be useless if they aren’t wrapped up in high quality original content. Outbound links are, in that way, only as good as the piece they’re in. If you’re looking for writing advice on...

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Using the Flowchart Method for Diagnosing Ranking Drops – Whiteboard Friday

Using the Flowchart Method for Diagnosing Ranking Drops – Whiteboard Friday

Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey,...

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SEO vs. PPC | Which One Is Better For You & Your Business?

SEO vs. PPC | Which One Is Better For You & Your Business?

When it comes to digital marketing, especially if you’re just starting out, there’s always the question about SEO vs. PPC. What are the advantages and disadvantages of both? And, more importantly, which one is better for you?   The general consensus is that PPC costs money and it brings immediate results, while SEO is free, but takes time. So it’s a simple trade, time for money. Well, the truth is that it’s more to that than you might expect. I’ll clarify everything below.     SEO Advantages & Disadvantages SEO Pros SEO Cons When Should You...

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Psychology: The Power of Color In Marketing

Psychology: The Power of Color In Marketing

We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new and exciting. Today, I’m going to explore the many psychological impact of color on marketing, sharing resources and insights to help you get the most out of them in your marketing. Colour is one of the most powerful subconscious motivators, and we have...

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HTTP vs HTTPS: The Difference And Everything You Need To Know

HTTP vs HTTPS: The Difference And Everything You Need To Know

HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it so important that you switch over to HTTPS? Is it really worth the hassle to do so? What even is the difference between HTTP and HTTPS? Will using...

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