SEO Articles

Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

Posted by randfish A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard...

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Do it Yourself SEO Split Testing Tool With Causal Impact

Do it Yourself SEO Split Testing Tool With Causal Impact

Get the Tool We’ve got a new tool to share! This tool allows you to measure the effect of any SEO split tests you might run on your website. You can find it here. This post will walk you through how to use it, but before we do that, let’s jump back a step: What is an SEO split test? An SEO split test is where you make a change to your website on a subset of particular page template to see how those pages perform differently to the other half. For example, you might change the title tags on 50% of your product pages and see how they perform compared to the other half. This is...

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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include: The importance of search as a medium for connecting with consumers cannot be understated, and the facts certainly substantiate this: Over $90 billion was spent on search advertising in the US in 2017 93% of online journeys...

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Voice search: what will the future bring?

Voice search: what will the future bring?

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search be? And how will search be affected by it? I interviewed my early-adopting-voice-addict-husband  to shed some light and perspective on the matter of voice search. I did some thinking myself as well. Here, I share our views on what the future of...

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The Hitchhiker's Guide to Site Migration

The Hitchhiker's Guide to Site Migration

“Towel day” by Alan O’Rourke In online marketing, site migration is usually a phrase that makes SEOs, PPCers, site owners and stakeholders wince. We’ve all heard the horror stories about sites that have migrated from one domain to another and experienced a huge drop in traffic and visibility, and those that have suffered the same fate just by changing protocol. Whether you have acquired a domain, want to roll up your M-Dot site into a responsive design or desire a move from HTTP to HTTPS, devising a solid action plan to avoid traffic and revenue loss is paramount. On...

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Emerging technologies present huge opportunity for content marketing

Emerging technologies present huge opportunity for content marketing

In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this can be a perfectly acceptable approach, but resting on your laurels can potentially cost you in the long term. While you’re using your tried and tested way of working over and over, your competitors are not only catching up, but trying out new ways of working that could leave you behind. Digital and content marketing is an industry that prides itself on innovation. It is, of course, the...

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