SEO Articles

Using SEO data analytics to identify business gaps

Using SEO data analytics to identify business gaps

30-second summary:

Are your leads slipping through the cracks in these business gaps?
SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps
SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021

One of the strangest things to try to explain to someone who isn’t so familiar with digital marketing is how business owners can start targeting business opportunities that aren’t currently on their radars. After all–if we consider the problem semi-philosophically–how can we know what we don’t know? Relying on human logic alone would make that task quite difficult.

Thankfully, as SEOs, we have plenty of tools available that can help us identify business opportunities and gaps. That means keywords we aren’t targeting, audiences we aren’t going after, backlinks we aren’t getting, and content topics we aren’t covering on our websites. In other words, these are the foundations of a successful SEO strategy in 2021, and you could be missing out on leveraging them for yourself. Here are three pointers for using SEO analytics to identify your business gaps, in the area of keywords, content, and backlinks.

Find your keyword gaps

Digital marketers know the fluctuation in the importance of keywords since the late 1990s. But no matter how much that has changed, you still need to be ranking for the right keywords, or else you won’t be showing up for anything.

But have you ever done a few searches for keywords you want to rank for and not even been able to find your website in the SERPs? Doesn’t it frustrate you to see your competitors on page one?

You can be as good as they are. The way to do it is to run a keyword gap analysis in a tool such as Semrush or Google Search Console (GSC).

Semrush is better and more user-friendly for this, but if you don’t have access to that, let me cover GSC first.

You first have to link your Google Analytics and GSC together. After that, go to Analytics and navigate to Acquisition>Search Console>Queries.

You’ll see the search terms people have used to get to you, as well as those queries’ clicks, impressions, and click-through rates (CTRs).

Export that data into an Excel or Google Sheets spreadsheet, and then compare the number of actual site visits that those keywords got you to the number of impressions you got for those keywords. The percentage of difference between them will give you a measurable idea of where you need to improve.

However, I prefer Semrush’s Keyword Gap tool for this. You simply input your URL and those of a few competitors, and it compares your keyword numbers against your competitors. The tool shows you a keyword overlap diagram as well as your top opportunities for getting new rankings.

Find your content gaps

You likely know that no serious SEO today writes content for keywords alone. Keywords have their place as subject identifiers for Google, but we need to focus content around actual topics. We need our content to address questions people are asking.

And maybe your top competitors are doing that much better than you are.

As a result, they rank well for this or that query, and you don’t. So, how do we use SEO data to find content gaps?

Well, we are going to build on the previous point and use our competitors’ keywords to find this out. I mentioned earlier that we write content for topics over keywords, but keywords are still how the public finds your content.

In Semrush or your spreadsheet from before, you can filter your keyword gap analysis to show the keywords you’re ranking for in positions 11 through 100 or any number you like. If your competitors are doing well for this or that term, while you are languishing in position 18 or 22, then it’s time to take a look at the content you’ve built around those terms.

What’s wrong with it from user experience and SEO perspectives? Is the information outdated? Is the content thin? Does it not address a certain issue within the buyer’s journey?

For instance, are you writing blog posts about making an appointment with a doctor when you haven’t even covered why you might need to see a doctor? Not everyone who’s browsing a medical center’s website is ready to take action.

Analyzing your content this way (as well as the content of your competitors, by mining the SERPs, for instance) tends to be more of a manual approach, but the keyword gap analysis you did should really come in handy.

You can also use what you’ve learned from that data to generate new ideas for content marketing if you need to. Tools such as BuzzSumo, Answer the Public, and Semrush’s Topic Research tool aggregate user analytics to show you the currently trending topics around certain keywords.

Find your backlink gaps

When we’re discussing using SEO data to identify your business gaps, then the icing on the cake is a good, thorough backlink gap.

Where keywords get you found and content earns customer trust, backlinks flex your site’s authority for Google. A backlink is a vote of confidence. It’s the equivalent of someone standing up in a crowd and saying, “Yes, I believe in what you’re doing.”

The way to a strong backlink profile is through your content marketing, reaching out to influencers to see if they would like to link to your useful and authoritative content.

But then, your competitors are doing the same thing, and possibly to much greater effect.

Here again, we can use SEO analytics to find where you’re falling behind.

You can certainly use everything already mentioned here to analyze your competitors’ content, but in the end, you’ll likely need a paid tool to perform a full-fledged backlink gap analysis.

You can use Ahrefs, Semrush, Moz’s Link Explorer, or something else. You can check out how each works with a free trial, but to stay on top of your backlink gaps, you would need a paid subscription.

From your research, input your site and a few of your competitors’ sites. Whichever tool you use, you will need to view the total number of backlinks and referring domains.

Now, note that it is quite common to have more backlinks than domains. That just means that some domains are linking to you more than once. That doesn’t sound so bad, but if you want a large and varied backlink profile, you will want to ramp up the number of domains that link to you.

At this point, though, it’s all about sifting through the data to see where you’re missing the mark. Check out your top competitors’ backlinks. What kind of content gets the most links? Is it long-form blog posts? White papers? Or is it some other content format that’s winning those links?

Find out what your competitors are doing well, and then create better content! If these domains linked to that type of content for someone else, they can certainly do it for you.

Similarly, if you’ve filtered to see your top pages for backlinks and notice you’ve gotten a ton to a certain type of post, then make more of those in the future!

In conclusion

In the end, whether it’s keywords, content, or backlinks, the best overall presentation wins in SEO. You have to be useful and authoritative to human users and Google.

As SEOs, we’re used to sorting through data. The everyday business owner might not be, though. In that case, I hope readers have learned a lot from this about how analytics data is your friend when you’re looking to identify gaps in your business’s SEO strategies.

When you start to get this right, you’re going to share in those wins, too.

Kris Jones is the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprises in 2009. Most recently Kris founded SEO services and software company and has previously invested in numerous successful technology companies. Kris is an experienced public speaker and is the author of one of the best-selling SEO books of all time called, ‘Search-Engine Optimization – Your Visual Blueprint to Effective Internet Marketing’, which has sold nearly 100,000 copies.

The post Using SEO data analytics to identify business gaps appeared first on Search Engine Watch.

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Speaking at Drupal Events: A Non-Code Way to Contribute to Drupal

Explore different ways to get involved in the Drupal community including speaking at Drupal events through the eyes of first-time speaker Irene Dobbs.

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Top Free Online Marketing Courses of 2021 [100% Free]

Top Free Online Marketing Courses of 2021 [100% Free]

If you’re wondering how you can learn online marketing for free, you’re on the right page.

This is the ultimate list of the best free online marketing courses of 2021.

We’ve been in the online marketing training business for more than a decade and we curated this list to help you access the best training courses to improve your digital marketing skills.

All courses are 100% free and you don’t have to pay anything.

We’ve hand-picked and reviewed each item in the list to include the best courses covering all major online marketing channels.

Topics include SEO, social media marketing, PPC marketing, email marketing, analytics, affiliate marketing, and online marketing strategy.

So, if you want to get into digital marketing, grab a cup of coffee and start learning!

Best Free Online Marketing Courses

Free SEO Course for Beginners
Fundamental of Digital Marketing
Keyword Research Course with Greg Gifford
The One-Hour Guide to SEO
Google Ads Search Certification
Internet Marketing Education
Facebook Digital Marketing Associate Course
PPC Marketing Free Resources
Diploma in Social Media Strategy
Content Marketing Free Course
Google Analytics Free Course
Marketing With Purpose
Social Media Mastery
Free SEO training: SEO for beginners
Email Marketing Free Course
How to Start an Online Business
Social Media Marketing Foundations
Build a Business On YouTube
Free Affiliate Marketing Course for Beginners
Email Marketing Masterclass for Beginners

1. Free SEO Course for Beginners
Reliablesoft Academy Online Courses

This free SEO course by Reliablesoft Academy will teach you the basics of Search engine optimization. It is a great course for beginners in SEO and a good choice for starting your online marketing learning journey.

What you’ll learn? Through the course, you’ll learn how search engines work, what is SEO and why it’s important and how to get started with technical SEO, on-page SEO, and off-page SEO.

To access this free course, you first need to register for Reliablesoft’s free newsletter.

Vendor: Reliablesoft Academy
Cost: Free
Level: Beginner
Topics Covered: SEO

While free SEO courses are great to start with, to further expand your skills and get certified, you can consider enrolling in a paid course. Our list of the best SEO certifications includes the top courses to consider to become SEO certified.

Explore this Course

2. Fundamental of Digital Marketing
Google Digital Garage Online Training

One of the best free online marketing courses is the “Fundamentals of Digital Marketing” offered by Google Digital Garage.

The course is made up of 26 modules covering all important aspects of digital marketing.  The course duration is 40 hours and upon completion, you can achieve the Google Digital Marketing Certification (after passing an exam).

What you’ll learn? Through this course, you’ll learn how to create a marketing strategy to get your business online. The course is divided into seven sections covering all major areas of digital marketing.

The most important are: getting found on Google search, mobile marketing, online advertising, analytics, and expanding internationally.

To access this course you need to create a free account with Google Digital Garage.

Vendor: Google
Cost: Free
Level: Beginner
Topics Covered: Digital Marketing

Once you complete this course, you can continue your digital marketing learning with a paid course from a reliable academy. There are hundreds of courses to choose from and to help you make an informed decision, we curated a list of the 10 best digital marketing courses that are highly rated by thousands of students.

Explore this Course

3. Keyword Research Course with Greg Gifford
SEMRush Academy Online Courses

One of the most critical tasks for almost all online campaigns is keyword research. This free marketing course by SEMRush will teach you how to conduct keyword research in just one hour.

What you’ll learn? The course is made up of eight lessons covering the following areas: introduction to keyword research, understanding search intent, performing keyword research using SEMRush tools, and competitor analysis.

Although this course is using SEMRush to perform keyword research, the concepts explained can be used to do keyword research using any other tool.

To access this course, you’ll need to create a free account with SEMRush.

Vendor: SEMRush
Cost: Free
Level: Beginner
Topics Covered: Keyword Research

Explore this Course

4. The One-Hour Guide to SEO
Moz Academy

The one-hour guide to SEO is taught by Rand Fishkin (Moz Founder) and it consists of six free videos, a total duration of one hour.

What you’ll learn? In this free course, you’ll learn the SEO fundamentals. The first video explains how to incorporate all important SEO concepts into your SEO strategy.

The other videos show you how to approach keyword research, how to keep searchers happy, how to do on-page SEO, technical SEO, and link building.

You can access the course directly by visiting the link below, no registration is required.

Vendor: MOZ
Cost: Free
Level: Beginner
Topics Covered: SEO

If you want to explore other free options for SEO training, take a look at our list of the best SEO courses available online.

Explore this Course

5. Google Ads Search Certification
Google Skillshop Online Courses

One important channel of online marketing is PPC marketing and Google Ads is the major platform in this area. Becoming a PPC specialist is essential if you plan to follow a career in digital marketing.

What you’ll learn? In this free advertising certification by Google Skillshop, you’ll learn everything you need to know about Google Search ads.

To prepare for the certification, Google offers nine free courses (total duration 2.5 hours). Courses cover topics related to the design, setup, and optimization of Google Search Campaigns.

To access the course, you’ll have to create a free Google Skillshop account.

Vendor: Google Skillshop
Cost: Free
Level: Beginner / Intermediate
Topics Covered: Google Ads, PPC Marketing

To expand your skills beyond Google Ads, you can pursue a digital marketing certification. It will increase your chances of getting a job in other areas of digital marketing besides PPC marketing.

Explore this Course

6. Internet Marketing Education
Copyblogger Academy

Although this course was initially released a few years ago it is still valid today. The Internet Marketing Education in 16 Ebooks and 20 Emails free course will teach you clever ways to mix social media, content marketing, and SEO for lead generation.

What you’ll learn? The course will help you understand and implement effective online marketing. It is broken down into four sections covering: relationship building, copywriting, creating great content, and selling (through content).

To access the course you’ll need to register to Copyblogger’s newsletter. All material will be sent to your email account.

Vendor: Copyblogger
Cost: Free
Level: Beginner
Topics Covered: Social media, content marketing, SEO

Explore this Course

7. Facebook Digital Marketing Associate Course
Facebook Online Training Courses

One of the trending free marketing courses these days is the Digital Marketing Associate Course offered by Facebook Blueprint.

Facebook Blueprint is the online training academy of Facebook offering free courses on topics related to Facebook and Digital marketing.

What you’ll learn? This course will help you prepare for the FB 100-101 exam. Upon completion of the course and passing an exam, you can achieve the Facebook Digital Marketing Associate Certification.

The topics covered in the course are all related to Facebook marketing. It includes lessons on how to create a Facebook Business Page, how to get more likes on Facebook and Instagram, how to design and execute a Facebook ad campaign, and other topics to run successful Facebook campaigns.

It’s the first step to take to become a Facebook Ads expert.

To enroll in this free course you’ll need a Facebook account. To take the exam and get certified you’ll have to pay the exam fee ($150 per exam).

Vendor: Facebook
Cost: Free
Level: Beginner
Topics Covered: Facebook Marketing

Explore this Course

8. PPC Marketing Free Resources
Wordstream Academy

Another free course worth exploring is the PPC University offered by WordStream.

The course will teach you both basic and advanced strategies related to search engines and social media. Its main focus is Pay-Per-Click advertising.

What you’ll learn? The course is broken down into six sections covering: PPC basics, advanced PPC concepts, social media, Facebook Ads, and Google Ads.

No registration is needed to access the course contents.

Vendor: Wordstream
Cost: Free
Level: Beginner
Topics Covered: PPC Marketing

Explore this Course

9. Diploma in Social Media Strategy
Alison Free Online Courses

If you want to learn social media marketing, this free course by Alison Academy is a good starting point.

What you’ll learn? In this course, you’ll learn how to set social media goals and how to create a social media strategy. The course includes 12 modules with demos and quizzes to help you understand the different concepts.

Enrolling in this course is free, all you need is an Alison Academy account. To get a diploma, you have to pass an exam and pay a fee (cost varies per certification).

Vendor: Alison Academy
Cost: Free
Level: Beginner
Topics Covered: Social Media Marketing

Explore this Course

10. Content Marketing Free Course
Hubspot Academy Courses

One of the marketing classes to learn content marketing for free is the Content Marketing course offered by Hubspot Academy.

It’s a comprehensive and quality course made up of 12 lessons that include videos and quizzes. The total duration of the course is 6.5 hours.

What you’ll learn? By the end of this course, you’ll learn how to become a better content marketer. In particular, you’ll be introduced to a framework for creating good content on a consistent basis and a process to follow to repurpose your existing content.

To register for this course, you’ll have to create a free Hubspot Academy account.

Vendor: Hubspot Academy
Cost: Free
Level: Beginner
Topics Covered: Content Marketing

Explore this Course

11. Google Analytics Free Course
Google Analytics Course

One of the digital marketing disciplines that are always in demand is reporting and analytics. If you’re starting out now this is one of the areas to tackle first. Analytics will give you valuable information about your users and help you make informed decisions for all your marketing campaigns.

This free course by Google Analytics academy will teach you the basics and advanced concepts of Google Analytics.

What you’ll learn? By the end of these two video courses (Google Analytics for Beginners and Advanced Google Analytics), you’ll get a deep understand of how to do reporting and analysis using Google Analytics.

Upon completion of the courses, you can pass the Google Analytics Individual Qualification exam and become Google Analytics certified.

Registration for these courses is free with a Google Skillshop account.

Vendor: Google Skillshop
Cost: Free
Level: Beginner
Topics Covered: Google Analytics

Explore this Course

12. Marketing With Purpose
Microsoft Learn Online Training

This free course by Microsoft will teach you how to use marketing to accelerate growth and build a trusted brand.

The course has 5 modules and the total duration is 1:10 minutes. Upon completion of the course, you’ll get a badge to add to your CV.

What you’ll learn? By the end of this course, you’ll have a deep understanding of how to promote brand awareness through different online marketing techniques.

To enroll in this course you need a free Microsoft Account.

Vendor: Microsoft
Cost: Free
Level: Beginner
Topics Covered: Online Marketing

Explore this Course

13. Social Media Mastery
Canva Courses

The Social Media Mastery is a free course by Canva Design Academy. The course is made up of 12 short video lessons. The total course duration is 30 minutes.

What you’ll learn? This course will help you understand how the different social media channels work and how to choose which channel you should focus on.

The material is easy to follow and it’s a good free course for beginners.

You can access all Canva courses for free, no registration required.

Vendor: Canva Design School
Cost: Free
Level: Beginner
Topics Covered: Social Media Marketing

Explore this Course

14. Free SEO training: SEO for beginners
Yoast Academy

Another free training class to learn SEO is the SEO for Beginners course deliver by Yoast Academy.

The course three modules that cover the SEO basics, content SEO, and technical SEO.

What you’ll learn? By the end of you this course you’ll know how search engines work, what are keywords, and what is SEO copywriting. In addition, you’ll get an introduction to proper site structure, website crawlability, and Google-rich results.

To access this course, you’ll have to create a free account with Yoast Academy.

Vendor: Yoast
Cost: Free
Level: Beginner
Topics Covered: SEO

Explore this Course

15. Email Marketing Free Course
Shopify eCommerce Training

This Email Marketing course is delivered by Shopify. It includes 38 lessons broken down into six lessons. The total course duration is 2 hours and 7 mins.

It’s a course for beginners, intermediates, and students who need to learn the advanced concepts of email marketing.

What you’ll learn? By the end of this course, you’ll have a good understanding of the process to follow to build an email list for your business. You’ll also learn how to utilize email automation to improve the performance of your email campaigns.

You can access the course for free, no registration needed.

Vendor: Shopify
Cost: Free
Level: Beginner / Intermediate / Advanced.
Topics Covered: Email Marketing

Explore this Course

16. How to Start an Online Business
Skillshare Online Courses

This Skillshare course is different than the rest of the marketing courses on this list. It will not teach you how to use the various marketing channels but how to approach the process of starting an online business.

It includes nine lessons and the total duration is 1 hour.

What you’ll learn? By the end of this course, you’ll know how to choose which products to sell online, how to identify your competition and do a competitive analysis, how to find the best eCommerce platform and how to come up with content marketing strategy.

You can access this course for free, no registration required.

Vendor: Skillshare
Cost: Free
Level: Beginner
Topics Covered: Online Marketing

Explore this Course

17. Social Media Marketing Foundations
LinkedIn Learning Courses

Another free digital marketing course you can follow from a reputable learning academy is the Social Media Foundations course from LinkedIn Learning.

The course includes seven lessons and covers ALL aspects of social media marketing. It is highly recommended for beginners and those who want to improve their social media marketing skills.

What you’ll learn? By the end of this course, you’ll have a deep understanding of social media marketing. You’ll know how to define your audience and design a social media marketing strategy to satisfy your business goals.

You can access this course without having to create a LinkedIn account.

Vendor: LinkedIn Learning
Cost: Free
Level: Beginner
Topics Covered: Social Media Marketing

Explore this Course

18. Build a Business On YouTube
YouTube Creator Academy

One of the marketing courses to follow if you plan to work with Video content is the Build a Business on YouTube delivered by the YouTube academy.

As you might have guessed, this is a video course that explains the steps of creating and promoting your online business on YouTube.

What you’ll learn? Unlike other video courses, this course is interactive with quizzes and questions at the end of each lesson. This makes it easier to comprehend the material and also it helps in creating your own strategy for getting your business on Youtube.

I strongly recommend watching this course if you’re thinking of expanding into Video marketing.

By the end of the course, you also have the option to take an exam and get a certification of completion.

To signup for this course, you’ll need a YouTube account.

Vendor: YouTube Academy
Cost: Free
Level: Beginner
Topics Covered: Video Marketing

Explore this Course

19. Free Affiliate Marketing Course for Beginners
Udemy Online Courses

Affiliate marketing is one of the ways to make money with digital marketing either by selling other people’s products and getting a commission or by giving a commission to others to sell your products.

This free affiliate marketing course by Udemy is a good starting point for beginners to affiliate marketing. The total course duration is 2 hours and 18 minutes.

What you’ll learn? By the end of this course, you’ll have a good understanding of what affiliate marketing is and how it works. You’ll also know how to build a website for affiliate marketing and how to choose which affiliate networks to join.

To enroll in this course, you’ll need to create a free account with Udemy.

Vendor: Udemy
Cost: Free
Level: Beginner
Topics Covered: Affiliate Marketing

Explore this Course

20. Email Marketing Masterclass for Beginners
Wishbond Email Marketing Training

One of the online marketing classes to join if you want to learn more about email marketing is the Email Marketing Masterclass delivered by Wishpond.

The course is in video format and it consists of seven lessons.

What you’ll learn?  In this course, besides the email marketing basics, you’ll also learn how to create an email marketing funnel and how to carry out successful testing of your A/B campaigns.

Enrolled in this course is free but you need to create an account with Wishpond Academy.

Vendor: Wishpond
Cost: Free
Level: Beginner
Topics Covered: Email Marketing

Explore this Course

Do Free Digital Marketing Courses Worth Your Time?

When you search Google for “free online marketing courses”, you may get disappointed by the results.

Most of the lists that appear on the top positions contain links to outdated courses and it’s natural to make you think that free courses are useless and not worth your time.

This is not the case with the courses we have included in this list. All courses have been selected manually AFTER enrolling in the particular course and viewing the material.

Our main goal was to create a list of up-to-date courses that can actually help you learn something and build your digital marketing skills.

Once you try a few courses, you may agree with us that free courses can certainly be useful and of high quality if they are provided by a good vendor.

They might not be enough for you to become an expert in digital marketing but they are a great starting point.

Do you know of any quality marketing courses that are 100% free? Let us know in the comments below.

The post Top Free Online Marketing Courses of 2021 [100% Free] appeared first on

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May 2021 Google SERP Features: People Keep Also Asking

May 2021 Google SERP Features: People Keep Also Asking

May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask:

PAAs jumped almost two percentage points last month according to Traject Data’s Historical SERP Database of ~60 million US queries.

The monthly jump is not that interesting; it’s the steady upward trend over the past year.

This data suggests a number of possibilities including:

Google has continued to improve its ability to connect related queries and understand searcher intent
Publishers have followed this trend and created more answers on their site so Google’s algorithms have more content to point to
Top-ranking results for head term may have lost a lot of value as Google hijacks searchers by better targeting their intent with PAAs

All in all, should make for a fun summer of SEO.

Come back in July and we’ll see what the June tea leaves say.

The post May 2021 Google SERP Features: People Keep Also Asking appeared first on Local SEO Guide.

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10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Have you been debating using TikTok to grow your business?

With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment.

Here’s what those features are, why they matter, and a few examples of them in action.

What Is TikTok Stitch?

Stitch is a TikTok editing feature that allows people to trim and edit other people’s videos and incorporate them into their own content.

For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”

One of the ultimate aims for social media marketers is for a piece of content to go viral. Normally this is achieved through people sharing your content and perhaps adding their own comments.

Stitch allows a piece of content to go viral in a very different way by incorporating video snippets directly into their posts.

Since the original creator gets credited, it has the potential to amplify your reach. This adds to the viral nature of TikTok, making it a powerful tool for marketers.

What Is TikTok Duet?

TikTok Duet works on the same principle as Stitch, allowing you to use other people’s videos on your own. The difference is, with Duet, the two videos play in a split-screen format.

Returning to the previous example, rather than cutting to a clip of me talking about social media marketing for your video, we can be on the screen at the same time, sharing the stage.

Like TikTok Stitch, Duet takes sharing to another level and encourages viral content. Rather than just sharing my video to your page (as you might on Facebook), you can add your comments and flourishes, and then amplify the message to your audience.

This can be an incredibly useful tool for marketers, and it’s another example of the innovative features that are attracting people to TikTok. (Here are my thoughts on why you should be marketing on TikTok.)

Why Should You Use TikTok Stitch and TikTok Duet for Marketing?

Your social media marketing goals rely on three key ingredients: reach, engagement, and action.

You want to reach as many people as possible, get them engaged with your content, and encourage them to take a desired action.

Simple, right? Well, as we all know, it’s not always that simple.

That’s why features like Stitch and Duet that boost engagement and increase your reach are extremely welcome.

You don’t have to dig too deep to realize why users love Stitch and Duet. Social media brings people together, and what better way to do that than through collaboration? People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content.

For brands, it’s an opportunity for people to engage with your content in a different way, and when they Stitch, you get the credit, plus the free brand exposure that comes with it.

What Kinds of Companies Should Use TikTok Stitch and Duet for Marketing?

A big part of marketing is reaching your target audience where they “hang out.” With 689 million active users (and growing fast), there’s a good chance your market is on TikTok.

One thing to consider when choosing which social media platforms to use is demographics. TikTok has a much younger active user base than other platforms like Facebook (60% of users are from “Gen Z,”), so you need to understand how to market to this group.

Even if your target audience is slightly older, don’t be quick to write off TikTok. Facebook gained its popularity almost exclusively among the younger age groups, and look where it is now.

By embracing features like TikTok Stitch and Duet now, you’re getting in ahead of the competition and growing your profile on a platform that’s expanding fast. As TikTok continues to roll out features, it’s offering more for marketers.

10 Examples of TikTok Stitch and Duet for Marketing

How can you make TikTok Stitch and Duet work for your marketing? These brands incorporated Stitch and Duet into their marketing to create viral videos and reach more people.

1. NBA: Tell Me You’re an NBA Fan Without Telling Me You’re An NBA Fan

This NBA video style is a common way of getting people to stitch your video. Your brand gives people a prompt, in this case, “Tell me you’re an NBA fan without telling me you’re an NBA fan,” and your followers stitch it into their video before responding.

Here’s the original video from the NBA:


First time #NBAAllStar Zach Lavine wants to know what makes you an NBA Fan! Stitch your reply to this video! ⭐️NBA All-Star, Mar. 7 6:30pm/et on TNT!

♬ original sound – NBA

Your followers see the prompt and create their own video with their responses. Here’s how Chicago Bulls mascot Benny the Bull responded using Stitch (sorry, Detroit fans.)


#stitch with @nba #NBAAllStar

♬ original sound – Benny the Bull

It’s a simple format, but it’s a great way to drive engagement. Every TikTok Stitch is free publicity that expands your reach.

2. Amazon Prime Video: Michael B. Jordan Clip

Amazon Prime is undoubtedly perfectly placed for TikTok Stitch. After all, it has access to an endless amount of video.

This clip of Michael B. Jordan certainly got the viral effect, gaining a lot of traction around TikTok.

Here’s a stitch with over 73k likes (remember every time your clip is stitched, you get credit).


#stitch with @amazonprimevideo I think he scared my dog… LMAO 😱😅 #primevideo #withoutremorse #ad

♬ original sound – McKenzi Brooke

Amazon clearly has access to lots of star names and iconic videos, but the principles remain the same. In this case, the original clip makes people wonder what is going on in the scene, and then people use Stitch to respond by acting out the rest of the scene on their own.

3. Urban Decay: Prince 4 Ever Collaboration

Makeup brands tend to do very well on TikTok, and Urban Decay is no different. The Prince 4 Ever Collaboration release is a great example of how TikTok Stitch can be part of a product launch.

Here’s the original video:


FIRST LOOK at the limited-edition Urban Decay X @prince.4.ever collaboration. 💜🕊 Link in bio #UrbanDecay #UDXPrince #Prince

♬ UD x Prince available May 27th – Urban Decay

It’s just a quick look at a new product, but it built excitement, and people got behind it, stitching clips into their videos:


FIRST LOOK at the limited-edition Urban Decay X @prince.4.ever collaboration. 💜🕊 Link in bio #UrbanDecay #UDXPrince #Prince

♬ UD x Prince available May 27th – Urban Decay

If you’ve got unique products, this can be a powerful way to create a buzz around a new release.

4. Demi Bagby: Influencer Power

I could have chosen from a whole host of influencers here because they play such a big part on platforms like TikTok.

When someone with nearly 12 million followers creates content, people get involved. On many occasions, people are using Stitch to share Demi Bagby’s videos.

Here’s one of many examples

It’s no surprise that brands such as Sony Pictures and Gymshark are sponsoring these influencers to reach a wider audience.

5. John Derting: Everyone Loves Beautiful Scenery

John Derting is a photographer and videographer with over 1.7 million followers on TikTok. His videos offer a unique view of the beauty in our world, and it’s something you can tap into with your brand.

By stitching these amazing videos into your content, you can add something extra to your TikTok presence. If you’re conscious about your environmental footprint and dedicated to protecting the beautiful things we have in the world, then this could be an ideal way to use TikTok Stitch.


Is this the perfect snow storm? 😌👌🏼🤯❄️😍! Way more on my Instagram 😉! #alaska #fyp #nature #calm #epic #art

♬ Cornfield Chase – Hans Zimmer

6. Puma: Can You Recreate the Puma Logo?

It started with an epic fail of a barista trying to make a coffee with the Puma logo on top. The original video earned more than one million views, so Puma did more videos on it, this time using Duet to show their followers attempting the challenge.

Videos don’t have to be complicated to appeal to your audience, they’ve just got to be engaging, and this proved to be the case for Puma.


🚨BAKERS, ARTISTS, & BARISTAS🚨 Can you recreate the PUMA logo like @1leogonzalez? If so, let’s 👀 it!! Best posts will get featured on @puma 🙌

♬ TWINS – Kaygon

The video has nothing to do with selling clothing, but it’s a brilliant way to increase brand awareness.

7. Vessi: Duet Giveaway

Vessi is a Canadian shoe company, and they’re doing a great job on TikTok.

One of its most successful campaigns has been its duet giveaway.


#duet with @agajillian Show us your #vessifootwear and you could win a free pair too! #giveaway #nomorewetsocks #waterproofshoes #tiktokwellness

♬ my strange addiction – Billie Eilish

This is another simple, but incredibly, effective strategy. Your followers do a duet showcasing your products and have the opportunity to win free products.

It’s a win-win. You get to expand your reach and show off your amazing products, and your followers get to win free prizes.

8. San Diego Zoo: #sandiegozooduetsweepstakes

Another brand using duet challenges to increase engagement is San Diego Zoo.

When you’ve got lots of lovable animals hanging around, there’s plenty of great content—but sometimes it takes more than to get engagement.

#sandiegozooduetssweepstakes encouraged people to sing along with noisy bird, Crikey. It’s another example of how you can use TikTok Stitch and Duet to get people interacting with your brand. Take a look:


Duet and tag #SanDiegoZooDuetSweepstakes for a chance to win 4 Zoo passes. Ends Fri 10/09! By entering, you agree to the terms:

♬ original sound – San Diego Zoo

9. ESPN – Dunk Contest with Hoopin_Nate

What do you get when you show footage of a young kid doing some crazy dunks?

Viral content.

ESPN knows the power of incredible sporting feats, and it does a great job of turning short video clips into viral content.

This video expanded its reach through duets like this one:


#duet with @espn omg😵

♬ gangstas paradise – favsoundds

10. Fortnite: Getting Involved with Challenges

The #alternativewoahchallenge has 89.3 million views on TikTok.

So what did Fornite do?


Crow Foe Flow? Let’s go! @realadamrose #alternativestothewoahchallenge

♬ alternative woah challenge – Adam Rose

They joined the trend and made their own video using the hashtag.

The original video got over 470,000 likes, and the duet earned it another 310,000 likes.


#duet with @fortnite sooooo this happened??!! my emote is now available on FREAKING FORTNITE!! #alternativewoahchallenge #fortnite

♬ alternative woah challenge – Adam Rose

That’s a lot of views and a lot of likes.

How to Measure the Success of Marketing With TikTok Stitch and Duet

To get the most out of your TikTok marketing, you need to have a Pro account access their analytics. As with any social media platform, you’ll need to constantly optimize your strategy to make sure you’re reaching as many people as possible, and this isn’t possible without analytics.

TikTok analytics provides insights into how your content is performing, although there are no metrics that specifically measure Stitch and Duet at the moment.

Your analytics can give you a good feel for what content works well and what doesn’t though, so keep an eye on metrics like:

total like count of posttotal number of commentstotal sharestotal playtimetotal video viewsaverage watch timeaverage engagement estimates

To get Stitches and Duets, you need engagement with your videos, so use the feedback in your analytics to improve what you’re doing.

TikTok Stitch and TikTok Duet for Marketing: Conclusion

TikTok is growing fast. Which is no surprise with features Stitch and Duet that drive viral content.

These features don’t just work for users though, they’re also brilliant tools for marketers. We all want to grow our social presence and drive engagement, and these tools can help you do just that.

You want to be on the social media platforms that offer the most benefits and increasingly, TikTok is likely to be a top contender.

If you are creative with your content creation and use features like TikTok Stitch and Duet, you have the opportunity to reach a whole new audience.

Have you started TikTok marketing yet? Are Stitch and Duet helping drive engagement?

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For the first time, full-screen ads arrive on Twitter in the form of Fleet ads

Twitter is now testing Fleet ads, which would bring vertical format, full-screen ads to the platform for the first time, the company announced Tuesday. Fleet ads support 9:16 aspect ratio video (up to 30 seconds long) and images, and feature a swipe-up call-to-action (as shown below).

A Fleet ad. Source: Twitter.

Fleet ads will appear between Fleets from other users or brands, similar to Instagram Stories ads, and they are currently only visible to a limited group of mobile users in the U.S.

Performance metrics. Twitter’s standard ads metrics (impressions, profile visits, clicks, site visits, etc.) are also available for Fleet ads. For Fleet ads that leverage video assets, Twitter will also show the number of total views, 6s video views [advertisers are charged after their video has been viewed for 6 seconds], starts, completes, and quartile reporting.

More full-screen ad formats may be coming to Twitter. “As we experiment on this new surface for ads, we’ll take a close look at how vertical, full-screen ads perform on Twitter,” the company said in its announcement, “We want to understand how this content performs for customers not just for Fleet ads, but for future iterations of full-screen formats on Twitter.”

It’s unclear what proportion of users have adopted Fleets, and it’s not uncommon for features to come and go by the wayside. Twitter’s statement, however, expresses an investment in full-screen ad formats beyond Fleet ads. 

Why we care. Fleet ads may help Twitter maintain parity with TikTok and Instagram’s ad offerings. These platforms tend to be popular among different demographics, so Fleet ads may help advertisers reach an audience that they would have a more difficult time marketing to on other social media platforms.

The company also dropped some promising stats for the new ad format: Three out of four users say they like Fleet ads, and among Fleet users, 73% say they browse what others share. There’s no word yet on when Fleet ads will be widely available, but whether or not they do, it’s clear that Twitter is experimenting with full-screen ad formats, so we should expect to see more of those in the future.

The post For the first time, full-screen ads arrive on Twitter in the form of Fleet ads appeared first on Search Engine Land.

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