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10 Best E-commerce Email Marketing Strategies You Should Start Using Now

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing.

Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available.

Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it.

Finally, we’ll delve into the 10 best e-commerce email marketing strategies that you can implement immediately for great results.

What Is E-Commerce Email Marketing?

E-commerce email marketing is a marketing channel that enables you to send marketing messages to current and potential customers. 

The strategies you use can be simple, like sending a weekly email blast with featured products, or complex—with multiple automated email series for cart abandonment, customer re-engagement, and exclusive membership deals.

Either way, the ultimate goal is to increase customer engagement and drive conversions.

Why Should E-Commerce Businesses Do Email Marketing?

As an e-commerce business owner, you’ve probably heard the sales pitch for just about every marketing channel there is. 

You may even dabble in email marketing currently, but perhaps you don’t understand just how valuable a tool it is to your sales strategy.

Email marketing is a unique process in that, unlike social media or SEO, you own every piece of the funnel. Most importantly, you own the email subscriber list.

Why is that so important? With 4 billion daily email users (which will climb to 4.6 billion by 2025), you can’t afford to miss this incredible opportunity.

Through email marketing strategies, an e-commerce business can benefit from brand awareness, customer engagement, and high-intent customers. We also can’t ignore the conversion rate boosts that e-commerce businesses see when they implement a solid email marketing strategy, with the best ROI when compared to other marketing channels. 

With an average of $36 earned for every $1 spent, that’s a whopping 3,600 percent ROI!

How to Do Email Marketing

While much of this article will focus on email marketing strategies for active marketers, we understand that not every e-commerce business is yet set up for email marketing. 

If that’s you and you are completely brand new to email marketing, here are the steps you should take first:

Set realistic and sustainable goals to grow your business, such as building an email list or improving customer retention by X percent.Select an email marketing software like MailChimp or Constant Contact. Map out your initial campaigns (e.g., welcome series, abandoned cart series, or new product launches.)Decide how you’ll collect email addresses. Many e-commerce companies offer a small coupon in exchange for email addresses. Set up landing pages as needed for campaigns.Set up campaign tracking with your chosen analytics provider.

Take the time to establish a firm foundation and you’ll be off to a better start than even many seasoned e-commerce businesses.

Best E-Commerce Email Marketing Strategies

Whether you’re new to email marketing or you’re looking to optimize your current setup, our best e-commerce email marketing strategies will provide you with a solid foundation to build your email marketing empire.

1. Start With a Welcome Series

For the best impression with new subscribers, establish a welcome email series. This gives you a chance to share your brand story, highlight your best products, and even offer a discount to drive sales.

Beyond that, a welcome series drives serious engagement. With an average open rate of 68.59 percent and an average click-through rate of 16.05 percent, a welcome series is a great part of your larger email marketing campaign.

Why?

First and foremost, a welcome series implies more than one email. Two or three emails is the sweet spot and anything beyond that is considered “spammy” and may scare off new subscribers.

With two emails, you have the chance to welcome the customer and invite them to connect. With three emails, you have the chance to do the previous two while also getting to know the customer more personally.

Take, for example, the NewEgg welcome series below which welcomes the customer and then invites them to connect with the mobile app:

Whether you choose two or three emails, you want to be sure to include a few key elements in each email. 

The initial welcome email should:

thank the subscriberwelcome them to the brandlet them know what to look forward to in future emails

If you made a promise upon sign-up, like a discount, that needs to be included as well. 

The second welcome email should then:

give subscribers a further way to connect through mobile apps or social mediafocus on the value you or your products can provide to their livestell them why they should purchase

2. Be Sure to Include a Clear Call to Action

What do you want your subscribers to do? 

Whether that’s reading your latest blog post, watching a promotional video, or buying your newest product, your customers should know exactly what you want.

A call to action, or CTA, is a prompt given to users in a newsletter, on a website, or in a video. The prompt is usually a button or hyperlink that will help the user to achieve the goal.

According to Unbounce, including just one clear CTA in emails boosts clicks by 371 percent and sales by 1617 percent.

When it comes to effective CTAs, clear and concise is the way to go.

Create a compelling call-to-action for your email marketing campaigns by:

Knowing the end goal.Using action-oriented words.Addressing your audience in the first person.Keeping your messaging short and snappy.Adopting a conversational tone.

You should also A/B test your calls to action regularly. 

This means testing variations of your most used calls to action to see what elements your users respond to best. This includes verbs, button shape and color, length, and word order.

Unbounce saw an increase of 90 percent in their click-through rate just by changing “Start your free 30-day trial” to “Start my free 30-day trial.”

3. Use Personalization to Segment Your List

When is the last time you received an email that was specifically tailored to you? 

If you’re like most people, that email had a greater chance of compelling you to act. 

In fact, personalized promotional emails lift transaction rates and revenue six times higher than non-personalized emails.

Personalized marketing has three categories: contextual, demographic, and behavioral.

Contextual personalization utilizes where a customer is in their journey. For example, just beginning to research the topic or being ready to make a buying decision.Demographic personalization utilizes demographic information such as age, gender, location, and household income level to inform recommendations.Behavioral personalization is the use of past purchases or website behavior (e.g., abandoned carts). Consider this email from Etsy that advertises products based on past purchases:

Depending on the size of your email list, you can even combine these categories to create intersections. Try combining past purchases with new location-based recommendations.

As your segmentation becomes more specific, the marketing campaigns will become more personalized and, more likely than not, successful.

4. Automate What You Can

Campaign Monitor found that automated emails create 320 percent more revenue than non-automated emails. 

Therefore, automated email campaigns can be an invaluable tool in your overall marketing strategy. 

From welcome series to cart abandonment to transactional emails to re-engagement campaigns, automated emails for e-commerce can level up your email marketing strategy.

Any email marketing software worth its weight will publish advice to help you automate your emails. 

Klaviyo, for example, has various blog posts on topics such as automation flows to consider. It also has an automation user guide so you can set up your flows successfully.

5. Create a Dynamic Cart Abandonment Series

A cart abandonment series can be one of your most profitable series. 

With an average open rate of 41.18 percent and a click rate of 9.50 percent, abandonment emails have a great opportunity for conversion.

When creating one, consider:

The number of emails in the series: Three or four emails typically work best.The frequency of and intervals between each email: Try sending one email an hour after the cart abandonment, another the day after, and your final one three days later.Discounts to offer: If you want to secure a sale, try offering a discount code on the products they have in their cart.Subject lines: Subject lines strongly influence the CTR of your cart abandonment series, and can make sure your audience opens their email and reads the information you’re providing.Calls to action: Your CTA needs to convince your prospective customers to return to their carts. 

Additionally, your cart abandonment series can be a great place to personalize. The obvious one here is to include the products left behind in the cart like Chewy does below:

6. Perform Split Testing

How do you know whether your email campaigns are as effective as possible? 

Without split testing, you don’t!

Split testing (sometimes called A/B testing) is a marketing strategy that pits two or more similar variations of an element against one another. 

For example, a split test may test the efficiency of two CTA buttons, one black with white text and one white with black text. 

The goal is to find the best variations of common email elements to ensure that your emails have the greatest return on investment—such as testing user experience design elements. 

This can result in better conversion rates of up to 400 percent. 

Try to test:

subject linespreview textproduct imagerylayout image sizefont sizefont colorbutton colorsend day and timecopypricing and discountssocial media icons

When it comes to running successful split tests, there are some ground rules to follow:

Stick with one variable at a time.Identify your goal.Know your “control” and your “challenger.”Split your groups equally and randomly.Decide significance parameters.

Once you have statistically significant (as determined by you) results in hand, it’s time to implement changes if necessary.

7. Use Email to Encourage Engagement

We’ve touched briefly on engagement in the welcome series section. However, engagement emails don’t need to be reserved only for welcome email campaigns.

Email newsletters offer a unique opportunity to capture your audience. This is especially true if open rates are high but click-through rates are lacking.

Segment your audience according to their engagement, and deliver appropriate messages accordingly.

Subscribers who have previously converted, for example, are 74.7 percent more likely to do so again. 

Here, you would want to capitalize on brand trust. Ask yourself: 

“Why did the customer buy from me before. Why should they do so again?”

This would be a good opportunity for a product recommendations email based on their previous purchase. 

If it’s a consumable product, then a subscription offer email is easy enough. If it’s a non-consumable product, then a complementary product email is a safe bet.

For subscribers yet to convert, focus on building brand trust and offer discounts to make a purchase less risky.

8. Offer Exclusive Experiences and Rewards to Loyal Subscribers

Segmentation makes it easier to personalize emails and reward loyal customers. 

By segmenting your email list by longtime subscribers or the greatest money spent, you can provide an exclusive experience that makes them feel valued by your brand.

Notice I say experience and reward as opposed to discount. 

Can a discount be a reward? Absolutely. However, discounts do have a downside. In particular, they can cheapen your brand’s value, especially in the eyes of loyal customers.

A loyal customer knows the value of your product. 

Instead of a discount offer, consider an experiential reward. This is also backed by millennial spending habits. After all, 78 percent of millennials would rather spend their money on an experience than a product. 

Give away once-in-a-lifetime trips.Offer meet and greet events with brand ambassadors.Make a brilliant rewards program.Design a top-tier social media group where you host virtual events.

9. Set Up Back In Stock or Wishlist Emails

We’ve touched on the importance of automated emails, and we’ve even covered two automated campaigns in particular:

A welcome series.A cart abandonment series. 

The next on our list to highlight is the back-in-stock (or “wishlist” emails.)

With recent constraints on the supply chain, more brands than ever have had item stocking and inventory troubles. 

You can either waste an opportunity by removing temporarily unavailable items from your website, or you can capitalize on customer wants with back-in-stock emails.

As the name suggests, back-in-stock emails alert customers when a product they expressed interest in is back in stock and available to purchase. 

Depending on your platform, a back-in-stock email option may be a product page feature or it may require additional configuration (and add-ons like an app). 

However much effort it takes on your part, the return is worth it!

According to a study by Barilliance, back-in-stock emails had the highest open rate (65.32 percent) when compared to alternative post-purchase emails.

10. Utilize Dynamic Content

We already know that personalization drives conversions. 

The same can be said for a subset of personalization known as dynamic content, which has been shown to increase email ROI by 100 percent!

So, what is dynamic content?

Dynamic content is personalized content generated based on user signals:

Product recommendations based on past purchases or previously viewed products.Calls to action tailored to the user’s browsing behaviors. Free exclusive offers (such as ebooks and white papers) for someone in the “research” stage of the buyer’s journey.

With most major email marketing software companies, dynamic content will be an impressive addition to most e-commerce email templates. 

E-Commerce Email Templates

Here are a few e-commerce email templates to help you build your e-commerce email marketing campaigns.

1. Welcome Email Template

This welcome email template combines clean lines combined with pops of color to be striking and eye-catching. When customizing it, make sure to use the large “featured image” space for a friendly brand image or a featured product lifestyle relevant to you.

2. Abandoned Cart Email Template

The creative, clean design of this abandoned cart email template is great for any e-commerce site. Stylized text and a large product image make it easy to read, drawing attention to the humorous copy.

3. Discount Email Template

Make your big sales event known with this beautifully stylized email template. Featuring bold text and modules for product imagery, your customers will easily see the value in your offer. 

4. Product Recommendations Email Template

Let your product recommendations do the talking with this image-heavy recommendations email template. The faux navigation also adds a standout touch that makes your readers feel as if they’re shopping your website.

5. Follow-Up Email Template

With a clean, streamlined design, this follow-up email template is ideal for soliciting post-purchase feedback from your customers. 

E-Commerce Email Marketing Frequently Asked Questions

How much should I make from e-commerce email marketing?

What you earn from e-commerce email marketing is relative to what you invest. With an average of ROI $36 earned for every $1 spent, you’re likely to earn more from e-commerce email marketing than most (if not all) other marketing channels.

How does e-commerce use email marketing?

E-commerce relies heavily on email marketing as a way to connect with both current and prospective customers. It’s used as a way to promote new products, communicate exclusive offers and deals, and engage with the target audience.

How do I start e-commerce email marketing?

To start e-commerce email marketing, all you need is an email marketing software, some e-commerce email templates, and one or two fully fleshed-out campaigns. The rest will fall into place as you grow your subscriber list.

How important is email marketing for e-commerce companies?

Email marketing is a critical part of any effective e-commerce marketing strategy. Without email marketing, you could be leaving tens or even hundreds of thousands of dollars on the table.

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Conclusion: E-Commerce Email Marketing

Whether you’re a new or seasoned e-commerce business owner, email marketing should have a large part to play in your overall marketing strategy. 

It’s not difficult to get started, and once you do you now have the best strategies in hand to make your campaigns a success. 

To recap, the 10 strategies you should implement in your e-commerce email marketing strategy are:

Start with a welcome series.Be sure to include a clear call to action.Use personalization to segment your list.Automate what you can.Create a dynamic cart abandonment series.Perform split testing.Use email to encourage engagement.Offer exclusive experiences and rewards to loyal subscribers.Set up back in stock or waitlist emails.Utilize dynamic content.

With these strategies in place, you’ll know that you’re doing everything you can for boosting engagement and conversions.

Which of the above strategies are you most excited to implement in your email marketing strategy?

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Webinar: Dominate your competition with Google auction insights and search intelligence

Webinar: Dominate your competition with Google auction insights and search intelligence

Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition.

Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics that will help you dominate your competitors along with use-cases from L’Oreal and Avanti West Coast trains.

Register today for “Dominate Your Competition with Google Auction Insights and Search Intelligence” presented by Adthena.

The post Webinar: Dominate your competition with Google auction insights and search intelligence appeared first on Search Engine Land.

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Live Event – SEO Office Hours: Name Consistency Theory Findings

Fri, May 20, 2022, 10:00 AM – 10:30 AM PT

Local SEO Guide’s CEO, Andrew Shotland,  and VP of SEO Services, Karl Kleinschmidt, are holding a live event on LinkedIn this Friday to discuss some exciting new LSG research findings that provide opportunities for optimizing how effectively directory listings rank. This live event & research has SEO strategy implications for:

Directory sites
SEO stakeholders
Multi-location businesses

Viewers can expect to come out of the SEO Office Hours session with a better grasp of how to optimize the rankings of directory listings. In addition to a review of the research and three case studies, the event will also feature an AMA portion to answer questions from the audience. You can register for the event and/or submit questions about SEO in general as well as more specific research-related questions for Karl & Andrew to answer during the live stream.

Register Here Submit Questions for AMA
What is Name Consistency Theory & what will we be talking about?

Local SEO Guide has discovered new data insights which suggest that directories gain more search volume when the titles of their local listings match Google Business Profile Knowledge Panel titles. During the course of conducting research, Karl Kleinschmidt analyzed over 500,000 listings and noticed a key association between these two very interesting elements. 

We’re calling it Name Consistency Theory.

The initial hypothesis

A certain percentage of the directory’s search volume stems from people looking for the businesses in their directory via Google Search.  
So, if your directory listing information matches what Google has as the business information then you will likely rank higher when someone searches for that entity.

To test this hypothesis we looked at the data for different business directories…

What we found out

In the first pass, we looked at just one business directory and the results seemed to support the hypothesis. We found a correlation between an exact match in the listing and GBP titles and the position they ranked for in Google SERPs. On average, the listings that were a match tended to do much better than those that didn’t match the title and address. 

But, this was only looking at one directory so we had more work to do to follow up on this insight with different directories in different industries. We’ll discuss these findings in more detail during the LinkedIn live stream and walk through all three case studies to reveal what this means for SEO stakeholders, businesses that use directories, and directory websites.

How important is this discovery?

Well, for the first directory alone, LSG found 8851 opportunities where the information found on the Google Knowledge panel didn’t match the information in the directory and impacted rankings.

The findings could be very impactful on the ability of different directories & businesses to seize new opportunities to rank better. What’s more, is that the data so far suggests that few of the directories & businesses examined are noticing or prioritizing listing name consistency. This is costing them visibility across thousands of locations.

Live event registration information

LIVE Event Registration: Join us for the fun on Friday, May 20, 2022, from 10:00 AM-10:30 AM PST. And, don’t forget to submit any questions you may have for the AMA here.

The post Live Event – SEO Office Hours: Name Consistency Theory Findings appeared first on Local SEO Guide.

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Vimeo adds structured data to all public videos to improve Google Search visibility

Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.”

Google worked with Vimeo? Vimeo wrote that they worked with Google as an “early adopter of Google Search’s best practices for video players” to provide Google with “additional context about your videos.” This will help Vimeo surface those videos in Google search and take advantage of the video rich results, like displaying key moments for videos in Google Search by adding chapters and timestamps to video structured data.

Google’s video best practices. The video best practices are not exclusive to Vimeo or “early adopters.” These best practices are published by Google over here for anyone who hosts videos to read and adopt on their web sites or platforms.

The video best practices cover:

Help Google find your videosEnsure your videos can be indexedAllow Google to fetch your video content filesEnable specific video featuresRemove, restrict, or update your videos as needed

Steps to take in Vimeo. Vimeo said there is really nothing specific you need to do to take advantage of these SEO changes, outside of making your videos public. Vimeo wrote “all you need to do is make sure your videos are listed as public.” “Our technology will handle the rest,” the video platform said. That means the video platform will ensure the videos are (1) indexable, (2) that your metadata is optimized, (3) and your chapters are visible to Google Search for key moments.

Vimeo’s SEO advice. Despite Vimeo handling this by default for you, Vimeo posted some tips for you when you are uploading your videos, naming them and adding descriptions and other data. That advice includes:

Add chapters to your videos: Google doesn’t only review the title, but also the titles used for each chapter – which means adding chapters can help users discover the part of your video that is most relevant to their search. Choose your titles wisely: The title is displayed alongside your video thumbnail in search results. While it’s great to have a unique and catchy name for your video, it’s also important to keep your title descriptive using keywords most relevant to your audience’s searches.Research the best keywords: If you want new people to discover your video, it makes sense to describe it in the terms that people are searching for.

Note, that chapters are only available on the Pro plan or above or Vimeo.

Why we care. If you are using Vimeo for hosting, distributing and marketing you videos – you can now rest assured that Vimeo is taking SEO and Google search rich results seriously. If you have not used Vimeo and been using YouTube, you may want to try Vimeo out now that they have implemented video SEO tips from Google.

Of course, keep an eye on your video analytics to see if these changes impact any of your past videos. It is possible that Vimeo videos might gain more visibility and thus have a positive impact on Vimeo hosted videos and potentially a negative impact on other video platforms going forward. Either way, we know YouTube and most SEOs implement video SEO best practices and now you can lump in Vimeo to that list.

The post Vimeo adds structured data to all public videos to improve Google Search visibility appeared first on Search Engine Land.

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Google Search Console page experience report now tracks more desktop search features

Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report, the company noted. That means you may see an increase in desktop impressions in the page experience report and the performance reports when filtered by “good page experience.”

The announcement. The original announcement was posted yesterday and it was super confusing, but this morning, Google has clarified the announcement to read:

“Search Console now logs impressions in the Page Experience report for additional desktop features, such as Top Stories. As a result, you may see an increase in your desktop impressions in the Page Experience report, as well as in the Search and News performance reports when filtering by the “Good Page Experience” search appearance.”

What changed. Google did not track some desktop features in the page experience report. Now that Google is tracking and logging those impressions for additional desktop features for the page experience report, you may see an increase in impressions starting on and after May 13th. This also can impact the Google Search Console Search and News performance reports when you specifically filter those reports using the “Good Page Experience” search appearance.

What to look out for. If you see a spike or increase in impressions starting on May 13th, you can drill in and filter by “Good Page Experience” search appearance in the Search and News performance reports to see if this is likely from the new logging of additional desktop features.

Google has always logged those impressions in the other reports, but not specifically for when it comes to desktop page experience.

Why we care. This is a reporting change that you should be aware of in Google Search Console. Make sure to annotate your reports and take note of this change and if you notice significant changes in your reporting on or shortly after May 13th, it may be attributed to this change.

The post Google Search Console page experience report now tracks more desktop search features appeared first on Search Engine Land.

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How to manage and edit your Google Business Profile from Google search

How to manage and edit your Google Business Profile from Google search

Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results.

Several changes have been made to Google’s local listing program in the past year, including the enhanced functionality of managing your Google Business Profile directly from Google search.

People have been able to manage a Business Profile from Google search since 2017. But the features and functionality of managing and editing your Business Profile in search have blown up in the recent months.

Yet, many business owners are unaware this management feature is even an option. Or they’re confused about how to navigate this new way to manage their profile.

This is a problem. Especially because Google wants merchants to adopt Google search as the go-to way to manage most Google Business Profiles.

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Because the majority of businesses with Google Business Profiles have only one location, Google recommends they manage their location directly from Google search versus the Business Profile Manager.

If you’ve been in your Business Profile Manager lately, you’ve probably noticed the blue prompt encouraging you to try managing your Business Profile directly from search.

If you have more than 100 businesses in a single account, you will not be able to manage those Google Business Profiles through search. You’ll need to manage them the old-fashioned way – through the Business Profile Manager.

Once your Business Profile has been verified, you can manage your profile directly from Google search – but it could take up to 14 days before you get that option. (We are hoping that Google remedies this issue so that single-location businesses can start managing their profile immediately from Google search after verification.) However, as of right now, you can use the Business Profile Manager to manage your profile until you’re able to manage in Google search.

How to start managing your Google Business Profile in search

I love the ease of use of managing my business profiles in the Business Profile Manager.

But Google is making a push to get single-location merchants to use Google search to manage profiles instead of the Profile Manager. This is where confusion and more help and instructions are needed.

To get started, make sure you’re signed into the Google Account you use to manage your Business Profile.

Next, go to Google and search for your exact business name (you may need to add your city), or you can also search for “my business.”

If you do have more than one profile and you need to manage a specific Business Profile, click View Profile.

You should see your company’s Knowledge Panel on the right side and the Business Profile management section on the left.

In the management section in search, you will see two main items: the Menu and Chips.

The menu allows you to perform the main functionality of managing your Google Business Profile. This is where you can make most of the edits to your profile, add updates, include products and services, etc.

You will also find any updates and changes Google might make to your profile based on information it finds online – or from user suggested edits.

Here are brief descriptions of each section of the menu:

Edit profile

What you can do:

Edit business information – hours, contact information, website URL and other details.Add and delete products and services.Upload photos and videos.

Promote

This is where you can check your Google Business Profile insights, add photos, get a shortened URL to ask customers for reviews, create posts and more.

Customers

You can see and respond to reviews, see info about inbound calls, view and reply to messages/chat and answer questions people ask in Q&A.

Chips

You will also see various “chips” in the Business Profile management section. Chips let you do a variety of other things to help improve and optimize your profile.

Your chips might look different than another merchant’s chips. Look at the various chips available to you and see what they allow you to do.

For instance, if you click on the “Add exterior photo” chip, you’ll be able to easily upload a photo of the exterior of your storefront or office building.

Use these chips to maximize and optimize your Google Business Profile.

What if Google changes your Google Business Profile information?

Google gathers information from a variety of sources:

Third-party sources they have contracted with.User-suggested edits.AI.Other online resources (e.g., government databases, online directories/citation sites, the business’s website, information it receives from people who answer “know this place” questions).

Google often cross-checks the information on your Business Profile and compares it to what they find online. If they find discrepancies, they may decide that your information is incorrect and will change the information on your Google Business Profile.

If Google changes information in your Business Profile, you’ll receive an email alerting you that information has been changed.

You’ll then need to go to Google search and look at the various areas in the menu section of your profile and look for a blue highlighted area. There you will see what changes Google made to your profile.

If the changed information is correct, you can simply click the Accept link.

Did Google mess up? If the changes are wrong, click on the section you want to edit (or correct), and you’ll see the pencil icon. You can then edit the information. Remember to click the Save button.

It’s important that you frequently check your Business Profile to make sure no incorrect changes were made to your Business Profile.

Managing your profile from search is the way to go

Yes, there is a bit of a learning curve. But once you get used to this new interface, you will likely enjoy the ease of use and functionality. And I expect that Google will only be adding more features in the coming months.

The post How to manage and edit your Google Business Profile from Google search appeared first on Search Engine Land.

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