SEO Articles

What are your secrets to overcoming marketing challenges? Take our survey

Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today.

We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles. The survey results will help you see how your peers take on these challenges and prove ROI.

The first 100 people who fully complete the survey will be automatically entered in a drawing to win $250 to donate to a charity of your choice or a $250 Amazon gift card.

The post What are your secrets to overcoming marketing challenges? Take our survey appeared first on Search Engine Land.

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Yoast SEO 18.9: Updating the first-time experience

Yoast SEO 18.9: Updating the first-time experience

We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up.

A new first-time experience to help you get started

It can be daunting to install a new WordPress plugin. Some plugins work out of the box without any configuration, but some need a little help to make the most of it. For Yoast SEO, we always try to improve the first experience users have with the plugin. In today’s release, we’ve improved that first-time experience and moved to a spot where it makes more sense.

We keep working on this because we notice that not everyone fills in the basic information about themselves and their sites. This is important as we use these settings to correctly output structured data for Google and other search engines to understand, among other things. Failing to fill this in makes it harder for search engines to figure out who you are and what your site does.

So, don’t forget to run that first-time configuration and fill in everything correctly! You can also do this if you’ve already been running your site for a while.

After installing Yoast SEO, we’re inviting you to run the first-time configuration wizard

Bug fixes and enhancements

Of course, we do fixes and enhancements for every release. This release is no different, with several more minor bug fixes that help improve the stability of the SEO plugin. In addition, we’ve improved compatibility with the upcoming release of WordPress 6.0 You can find the complete list on the changelog page for Yoast SEO.

Update to Yoast SEO 18.9 now

In Yoast SEO 18.9 and Yoast SEO Premium 18.5, we’ve enhanced the first-time experience for users. In addition, we fixed several bugs and added a couple of enhancements.

That’s it for today, see you in two weeks!

The post Yoast SEO 18.9: Updating the first-time experience appeared first on Yoast.

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How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

Your digital marketing agency can only perform as well as its suite of tools allows.

If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites.

That’s where Ubersuggest comes in.

As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. You can then use these reports to advise your clients and make optimizations.

In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.

Why Agencies Love Ubersuggest For Client SEO Reporting

Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!

When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.

Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.

8 Ways Agencies Use Ubersuggest

While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.

1. They Create Multiple Projects Per Account

Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.

To create a new project is simple:

In the Dashboard section of the tool, click on “New Project” in the top right.Enter a domain and website name.Select the language/country for tracking purposes.Add keywords to rank tracking either by manually entering them, copying and pasting, or uploading a CSV file.Type in your client’s top competitors or choose from the pre-populated list.Choose your tracking preferences and decide how much hands-on help you’d like from Ubersuggest’s team of specialists.

You’re all done!

Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.

2. Run Technical Audits

Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.

A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.

The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.

Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:

Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.

Click “Search.”

You’ll notice the audit is split into three sections:

OverviewSite HealthSite Speed

The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.

Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:

This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.

The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:

A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.

This has been proven to be an invaluable resource to agencies and their clients alike.

3. Complete Keyword Research

With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.

Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.

Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.

How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:

This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.

The initial keyword audit isn’t all, though.

You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.

4. Competitive Analysis

E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?

The importance of your client’s SEO competitive analysis, therefore, cannot be overstated.

The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.

Where should you begin? With Ubersuggest’s Similar Websites report.

The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.

With this information, you can build out a full one-to-one comparison of your client to their top competitors.

Where do they fall short? Where do they excel? What steps can they take to see improvement in their rankings, traffic, and conversions?

5. Rank Tracking

If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).

Why?

Only 0.78 percent of Google searchers click on results from the 2nd page and the CTR only worsens as you go deeper.

To improve your client’s SEO, you need rank tracking.

Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.

Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:

The number of keywords that have moved up in rankings over time.The number of keywords that have moved down.The total number of keywords changed.A graph of the average position.Current search results rankings for your tracked keywords.Detailed information on your tracked keywords for each client.

For optimal performance tracking, you can also have this report emailed to you and your client on a weekly basis.

To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:

The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.

6. Link Building

According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.

In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.

Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.

The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.

Where can you begin to advise your clients? With Ubersuggest’s Backlinks Opportunities report:

This report will give you an idea of what sites are currently linking to competitor websites.

With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.

As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:

your clients’ domain authority how many domains are linking back to themnumber of backlinks to your client’s websitechange in backlinks and referring domains over time new and lost referring domains and more

As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.

7. They Use the Chrome Extension

The Ubersuggest Chrome extension has over 300,000 users.

As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.

The Ubersuggest Chrome Extension enables you to make the most of your research time.

That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:

paid and organic analyticsmobile and desktop search numbersrelated keyword suggestions

Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.

8. They Use the Google Analytics Integration

Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.

Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.

Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:

organic visitorshistorical traffic datadata for mobile and desktop browsers

You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.

Using the Google Analytics integration is easy:

From your client’s dashboard, click “Connect with Google.”Select the account to sign in with, or select “Use another account” if the account you need isn’t listed.Select the property and click “Connect.”

From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.

How Agencies Use Ubersuggest Frequently Asked Questions

Where does Ubersuggest get its data?

Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.

What is the main use for Ubersuggest?

As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.

Can I use Ubersuggest for free?

There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.

Is Ubersuggest software?

Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.

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Conclusion: How Agencies Use Ubersuggest For Client SEO Reporting

Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.

When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.

Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.

While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.

Which of the above reports are you most excited to run?

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20190304 SEL Daily Brief

The post 20190304 SEL Daily Brief appeared first on Search Engine Land.

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Press Release: Bounteous Selected to Inaugural Adobe Experience Manager Champion Class and adds Dom DeGustino as SVP, Digital Strategy & Solutions to Adobe Practice

Bounteous continues to invest in its award-winning Adobe Practice as it increasingly becomes the go-to choice for companies that use Adobe Experience Cloud to deliver amazing digital experiences at scale rapidly.

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How to ensure influencers help your SEO campaigns

How to ensure influencers help your SEO campaigns

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions.

The State of Influencer Marketing in 2022 report by Hype Auditor shows that Global Instagram influencer marketing market could reach $15.2 billion in 2022 and by 2025 this figure could reach $22.2 billion.”

While working with influencers is growing in popularity, this tactic comes with some challenges. With so many questions and myths around this activity, how can SEOs and businesses ensure that influencers have the desired impact on their SEO campaigns? 

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Before the term “influencer” was so popular, businesses and SEO agencies relied on working with influencers for various reasons. For SEOs, the most important is links

So, is it still a good tactic to work with influencers? Short answer: yes. Here’s why:

A Kantar study found that 58% of people born between 1995 and 2010 are influenced by reviews when making a purchasing decision. 

This generation is a digital native: having grown up with the internet, social media and mobile devices. This has resulted in a hypercognitive generation accustomed to gathering and consuming a wide range of information sources. They take into account virtual and offline experiences.

And reviews, in a way, are a source of experience.

What about SEO? Suppose there is a link within a piece of coverage or review that is relevant to your audience and supports the influencer’s work. In that case, the direct benefits will be on traffic and revenue, aside from others such as brand awareness.

However, as link building evolves, it also becomes how we work with influencers. While there is little question on whether influencers may have a beneficial impact on traffic and SEO, demonstrating the ROI of influencers is still proven to be a challenge.

3 challenges of working with influencers (and solutions)

Challenge 1: Using the wrong metrics to choose influencers

One of the most common issues for businesses when choosing an influencer is using metrics that don’t reveal anything about the influencer and their work.

One of those metrics is Domain Authority (DA) of a website (if you are looking for an influencer who, apart from their social media channels, also has a website). 

Domain Authority is an unhelpful metric for evaluating an influencer’s website. DA is a metric invented by an SEO tool provider, and Google does not use it for indexing, crawling or ranking. 

We don't use domain authority at all in our algorithms.

— johnmu.xml (personal) (@JohnMu) February 24, 2020

Choosing an influencer based on the number of followers is not a substantial metric as followers can be purchased. 

Solution: Clear KPI definition

The KPIs behind every campaign with an influencer should be unique. 

Many years ago, a popular KPI when working with influencers was to get a link on their blogs. In 2022, business objectives when working with an influencer can be one of the following (or all of them in some cases):

Traffic.Exposure.Engagement.Quality content.Sales.

Working with influencers is exciting. However, there are also a few things to look at to make sure your collaboration reaches genuine people and not fake followers.

When reviewing influencers, it is worth looking at:

Engagement rate: The ratio of people who see the influencer’s content and the people who interact with it. The tool Grin can help you to calculate that.Follower count.Monthly impressions

This is not a metric but it is always a good idea to ask the influencer for a collaboration portfolio. This is when an influencer pitches a collaboration to your business, you can request this to have an idea of how they work with other brands.

Useful influencer analysis. Two fantastic tools to help you to find out more insights into your influencers and their followers:

Hype Auditor Sparktoro’s Fake Follower Audit

Remember that the metrics we are looking to influence by working with influencers are traffic, conversions and revenue.

Challenge 2: A result that does not bring any value to anyone 

A collaboration that ends with a mention and without a link won’t drive any SEO value for your business or brand.

You ultimately have a temporary story lost among all the other stories (on Instagram, Snapchat, or elsewhere) or posts that won’t bring you any traffic or engagement.

Solution: Clear goals and communication from the start

Determining your goals lets you choose what kind of influencers to work with, types of content, distribution platforms, etc.

However, your broad marketing and business objectives are not for your influencer campaign to meet. 

When working with influencers, make sure that your goals are campaign-specific so you aren’t accidentally under-estimating the effectiveness of your campaigns.

Challenge 3: Irrelevancy 

Irrelevant content happens when an influencer’s audience doesn’t find the topic of your collaboration interesting, relevant or useful. Most likely, their followers probably won’t even click on it.

Even if your team secures a collaboration with a high-end influencer, you might get a temporary traffic boost. However, any traffic the collaboration drives probably will quickly bounce and is unlikely to convert.

Solution: Choosing the appropriate influencer for your audience

Consumers’ views on influencer content are critical. The most appropriate influencers for your campaigns and audience are more valuable than the amount of followers they might have. 

Whether influencer work aligns with brand values, the effect of their work should be evaluated based on quality by analyzing the interaction of their community with the influencers’ content to determine whether their work contributes to shaping customer opinions on a product or company.

Tips to make the best of a collaboration with an influencer

Best practices

When working with influencers, it is important to stay within best practices. This means that your business’s content and collaborations with influencers must include labels such as:

#AD (advertisement)#GIFT (gifted)#SPON (sponsored)

In the UK, for instance, the Advertising Standards Authority (ASA) states in its rules and regulations the importance of influencers fully disclosing the nature of their posts to their followers. 

If you are working with influencers, creating content on their websites or blogs, then these should be labeled too, especially if the influencer adds a link to your business in their content. Not doing this correctly could violate Google’s Quality Guidelines (link schemes).

Follower count doesn’t matter

Influence isn’t merely a numbers game. When it comes to influencer marketing, size isn’t everything.

Because of their familiarity with the audience and shared interests, influencers with smaller audiences are more likely to generate more engagement.

More brands are working with influencers than ever. The days of only chasing influencers based solely on their follower count and no other metric are long gone. 

Relevancy and engagement rate and the rise of the micro-influencer give businesses and brands a plethora of options.

The post How to ensure influencers help your SEO campaigns appeared first on Search Engine Land.

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