SEO Articles

E-A-T LOCAL for SEO

E-A-T LOCAL for SEO

What is E-A-T? Why It’s Important for Local SEO.

“E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published.

Thanks to Joshua Hardnick for the idea.

A lot of the SEO literature on E-A-T focuses on “serious” YMYL categories like Health & Finance, but a perusal through Google’s Search Quality Evaluator Guidelines (yes, I read them so you don’t ever have to – here’s my GoFundMe link) implies that E-A-T is relevant for pretty much every type of search. After all, who is to say what’s more or less important to anyone else? Maybe we should change “Your Money or Your Life” to just “Your Life?” And if E-A-T applies to everything, then since we at LSG are pretty well convinced that everything, in Search at least, sooner or later is going Local, then it stands to reason that E-A-T should apply to Local SEO, and thus, we all should be applying E-A-T techniques to our Local SEO campaigns. And if so, how?

Historically, LSG’s POV on E-A-T is we don’t talk about it much. It’s far too squishy and it implies that an algorithm is borderline sentient. We prefer to discuss E-A-T-like things as technical terms. Thinking about them this way gives us ideas for how to work with them for our clients. It also helps us avoid super-helpful recommendations like “make good content.” As the master himself said nearly a year ago, E-A-T is not an algorithm, but rather E-A-T signals should align with what the algorithm is looking for:

Our systems aren’t looking for EAT. Our raters are using that to see if our systems are working well to show good information. There are many different signals that, if we get it right, align with what a good human EAT assessment would be. See also: https://t.co/1fs2oJ9Gtl pic.twitter.com/GBbnYEjJUV

— Danny Sullivan (@dannysullivan) February 19, 2020

And a year before that, Google announced that it was applying BERT to local search:

In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: https://t.co/ShQm7g9CvN

— Google SearchLiaison (@searchliaison) December 2, 2019

And Danny followed up with a little more nuance about how this might work:

It’s about language, not proximity. But to the degree that language might help us understand something is related to a place, it may have an influence.

— Danny Sullivan (@dannysullivan) December 2, 2019

So this got us thinking that perhaps we could use E-A-T concepts to increase relevance at the local level.

WHAT IS E-A-T FOR SEO?

Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on the subject, the consensus says E-A-T for SEO can be defined as:

Up to date content
Factually accurate content
Positive reviews
Content created by experts
Content that supports that your experts are in fact experts
Content on 3rd party sites that suggests your experts are experts
Content on 3rd party sites that suggests your experts and/or your site are authorities (e.g having a Wikipedia page, a Knowledge Panel for the author, etc.)
Links from relevant URLs on other sites

There’s nothing mind-blowing here, and you can see how you could start to bake these concepts into a tactical campaign – make sure your content is accurate and up to date, use “known” authors, get positive reviews, and of course, get some links. But Local SEO has always been a slightly different game and so it stands to reason E-A-T for Local should have its own peculiarities as well.

WHAT IS E-A-T FOR LOCAL SEO?

The TL:DR (IMO of course): E-A-T for Local SEO is a collection of attributes a search engine might use to evaluate the prominence, proximity, and relevance of a local business entity in order to rank it for a specific search query.

Now let’s take a shot at breaking E-A-T LOCAL down into “technical” terms.

HOW DO WE DEFINE LOCAL EXPERTISE, AUTHORITATIVENESS, & TRUST?

If I were a Google search engineer, I would think of how a search query might express a request for “local expertise.” In English, that might translate to “A business near me that sells cake.”

I might define “local authoritativeness” as “A businesses near me that sells great cake according to the wisdom of the crowd.”

And I might define “local trust” as “A business near me that sells great cake and is not a Q-Anon front.”

So besides the E-A-T factors listed above, what might be some Local-specific variables that could affect your site’s E-A-T. Let’s start with the obvious ones, using our cake example:

Google My Business Categorization and Services
Local Citations
If Yelp says you bake cakes, who is Google to disagree?
Physical Location
Is the bakery “near me?” A business’ location supports the “local” part of “local expertise” just as much as the fact that it’s a bakery supports the “expertise” part.
Hours of Operation
For some queries you may be more of an expert if you are open now.
Aged GMB Post Content
Post content can show up as “justifications” on your Local Pack results. If you are posting about cake, there’s a good chance you sell cake.
Presence of the Topic on the Bakery’s Website
You may want to use some words on your site that imply you sell cakes. In low competition verticals, this is really one of the keys.
Review Content
According to the Guidelines, not having reviews should not necessarily be a sign of low page quality. That said, having positive reviews with words that map to your target queries definitely supports authoritativeness.
GMB Images
In some verticals, people really want to see images. They absolutely helps sell the clicks. GMB reports on them. Appropriate imagery attached to your GMB can be a good sign of expertise. User photos could be a good sign of authority.
Structured Data
Certainly marking up your business with LocalBusiness schema and your authors with Person schema makes it easier for Google to connect these with other entities in its Knowledge Graph, which helps establish authority. I particularly like the knowsAbout property in schema to underscore expertise.
Links/Citations From Other Local & National E-A-T Sites
The only one thing worse than being talked about is not being talked about. Same goes with links. In our experience once you’ve got your onsite E-A-T going, getting other sites that appear in Google to be relevant for your target queries to link to you or at least just mention you is key to both establishing your site as an authority and just plain ranking better. In fact, you might be able to ignore most of the above and just focus on this for any number of verticals.

FUZZIER E-A-T LOCAL SIGNALS

Now that we have the obvious stuff out of the way, I thought I’d add a few ideas that are definitely on the “fuzzy” side of the SEO theory. What are some more abstract ways that Google could algorithmically get an E-A-T vibe from your brand?

SERP Clicks for Non-Brand Queries
Click behavior affect rankings has been oft reported. We saw it have a dramatic effect in the early COVID days as online retailers ran out of hand sanitizer, searchers pogo sticked down the results to find who had it in stock, and Google re-ordered the search results on a minute-by-minute basis. Certainly these clicks are signal of Authority.
Search Demand for Brand + Service/Product
We see similar behavior when people en masse search for a brand plus a topic. It’s another signal that the brand/domain is an Authority on that topic.
Foot Traffic
There’s a reason Android is tracking the crap out of you.
Local Business License
This one is sketchy. If it were important, then how could so many spammy sites rank well in the Pack? But it should be relatively trivial for Google to know that you are in a fact a legit business in the state, and perhaps it is a minor signal of “Local” Expertise.
Responses to GMB Q&A/Reviews
This could definitely help with both Expertise and Authority. Whether it does or not is another story of course.
Social Media Activity
I have seen some people say this is absolutely critical to E-A-T. I could see Google mining Twitter data and perhaps some other social nets, but I’d limit this to something like if you’re a baker, then share stuff about cakes on social media and make sure your accounts link together.
Participation in Relevant Local & Industry Communities
Not just participation, “expert” participation. Google’s patent on Search Result Ranking Based on Trust states “Some vertical knowledge sites now provide various types of indicators or proxies for the trustworthiness of particular individuals who participate at the site.” So being active on community sites that rank well in Google for relevant terms and being acknowledged on those sites as an expert, seems like a pretty solid way to establish your Local E-A-T-tiness.

ISN’T E-A-T LOCAL JUST BASICALLY DOING GOOD LOCAL SEO?

Relevant content, clear location and categorization, good reviews, and relevant links pretty much align with E-A-T concepts. So maybe you have all been doing E-A-T LOCAL all along and didn’t even know it. Well congratulations, now you have a brand new acronym to put in your presentations like this one I just gave at SEMpdx:

E-A-T LOCAL SEO SEMpdx 2021 from Andrew Shotland

The post E-A-T LOCAL for SEO appeared first on Local SEO Guide.

Read More

10 Free White Subscribe Buttons for YouTube

Download All White Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, red, purple, pink, green, blue, and black YouTube subscribe buttons.

The post 10 Free White Subscribe Buttons for YouTube first appeared on Gotch SEO.

Read More

10 Free Yellow Subscribe Buttons for YouTube

Download All Yellow Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of white, red, purple, pink, green, blue, and black YouTube subscribe buttons.

The post 10 Free Yellow Subscribe Buttons for YouTube first appeared on Gotch SEO.

Read More

The SEMRush IPO #SEOSTONK!

Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker:

SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y

They spent $54 million on marketing last year, for revenue of $125 million.

(gross profit $95m, net loss $7m) pic.twitter.com/iz5nybcwfA

— dan barker (@danbarker) March 1, 2021

With some interesting competitor guesstimates by Mr. Rand Fishkin:

Really impressive what they’ve done the last 6 years.

SEMRush went from 3rd/4th place in SEO software, to a clear #1 in revenue & growth rate.

Ahrefs is #2 at ~$55-75M, with Moz in 3rd (~$45M)* at a slower growth rate (after leading for years prior).

*those are guesses, BTW https://t.co/87ieR3RvW8

— Rand Fishkin (@randfish) March 2, 2021

I know all of you are girding your loins for the Page Experience Update, but the SEMRush IPO will perhaps have a much bigger impact on many SEO lives than yet another algorithmic belch from Google.

If memory serves, the last B2B business that went public that came even close to serving the SEO industry was Yext in 2017. And Yext’s SEOness was tangential to its core offerings at best. There have been plenty of businesses that have gone public lately that rely on SEO – DoorDash, AirBnB, etc. But it’s odd that given how dominant Google is in our economy, that SEO is seen by the investor community as a mere pitiful remora, sucking up an endless discharge of crumbs from Google’s over-stuffed mouth.

About a year ago, an old friend, a Wall Street big shot, called because SEMRush was talking to him about potentially becoming their new CFO. He asked what I thought of the company. My take back then was that they seemed pretty focused on becoming the biggest thing in Search and he should take a serious look at the job. He responded that the whole thing seemed kind of “low rent”. I enjoyed DM’ing him a link to their S-1. Maybe now SEO-related businesses will finally get some damn respect from the investing public?

At a minimum, I’d wager SEMRush is finally getting some respect from the other SEO tool co’s. The Slack channels at Bright Edge, Conductor, Ahrefs, Moz, Botify, On Crawl, Deep Crawl, Sistrix, Majestic, etc. are all likely on fire at the moment. Actually what am I saying?  Majestic is for sure using Microsoft Teams.

This is going to be the popcorn event of the SEO world.

— Andrew Shotland (@localseoguide) March 1, 2021

We SEO types have an overdeveloped sense of our importance in the Internet economy. If not for us, none of these fucking businesses would make it right? We’re just like doctors, always complaining about the patient who won’t lay off the Cheez-Its, and always responsible for extending said patient’s life so he can spend it eating more Cheez-Its. We are Unicorn shepherds, yet we often watch them ride off into the public markets without us. Yet as a group we all feel like one of these days we are going to hit it Justin-Timberlake-as-Sean-Parker big, maybe by osmosis or something.

So imagine all of these “Big Data” SEO Tool co’s, whose likely primary focus has been to achieve Unicorn trajectory, watching the first one make it over the wall. The question is will SEMRush make it out bathed in glory or in pig shit?

I don’t know about you, but I sense some panic among this group. They have had a great ride sucking YUGE dollars out of corporate buyers, but lately I have noticed corporate buyers getting a bit stingy with their big tool budgets. Yet everyone of them seems to have an SEMRush account on their company credit card.

So let’s say SEMRush pops out of the gate. If you’re one of the other guys, I think you’ll want to scale up as quickly as possible so you can take your shot. And that could mean M&A with one of the other guys.

Out of the co’s I’ve listed, like Rand I’d guess that Ahrefs is in the strongest position and its product is the most similar to SEMRush’s. But none of the other guys other than Moz or Sistrix have a model that would make a good fit IMO. And if Moz’ growth has stalled out (no idea if it has), then it might make a tempting target, just to acquire the customer base, and its storied brand of course.

But then I think about the tools with bigger price tags like Bright Edge and Botify. I wouldn’t be surprised if they are being forced to go down market. There are only so many eight-figure SEO budgets to go around after all. Those sales forces are expensive, and no one is taking anyone out for a steak dinner these days, unless, of course, Gavin Newsom is in the market for an SEO tool. So perhaps some consolidation occurs in this tier too.

And what if SEMRush tanks? Well let’s just say the race to profitability will have a “hair on fire” kind of quality to it.

Perhaps the most interesting part of this whole scenario is what SEMRush’s IPO will do to our collective SEO psyche. If it hits it big, we will all be buoyed by the temporary high of knowing someday that could be us. The even better news is that if it screws the pooch (and I certainly hope it doesn’t), most of us will all be fine lighting our cigarettes off its smoldering remains and getting back to work saving our client’s collective asses with a few well chosen Keyword Magic reports.

Editor’s Note:
This news is so fresh that there currently are no PAAs in the SERPs for the query “SEMRush IPO” so check back here next week when I add some Q&A like “When Is The SEMRush IPO?” and “What Is The SEMRush IPO Price” and maybe even “How Do You Pronounce SEMRush?” for the semantic entity je ne sais quoi.

The post The SEMRush IPO #SEOSTONK! appeared first on Local SEO Guide.

Read More

Phone calls critical for business during the pandemic; Tuesday’s daily brief

Phone calls critical for business during the pandemic; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, what solutions dominate your search marketing toolkit these days?

As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what is possible to measure, innovating past hurdles like new privacy regulations and the deprecation of cookies. It’s one of the things that most energizes me about working in this space — it never stands still. 

And speaking of not standing still, this is the first newsletter issue that embodies our new Tuesday focus — research. Each week, I’ll aggregate important and insightful research we’ve recently come across, and we’ll also do a bit of original research ourselves, asking our audience for their perspectives on subjects challenging the industry — from strategic thinking to today’s best practices. We’ll gather what you say and then share the results so we can all learn from one another — we hope you’ll participate and that you’ll find the conclusions valuable in your day-to-day work. 

This week, we ask that you share how your search marketing stack has changed in 2021. We’re so curious how the events of 2020 have impacted your workflows. 

Read on for more data on how searchers’ devices impact their likelihood of clicking on the first result, and for a look at trends in the call analytics space. 

Pamela Parker,
Research Director

Video with Steve Marin and Barry Schwartz on SEO & Content

Barry Schwartz spoke with Steve Marin of Spark PPC about a slew of search marketing topics. This video was recorded a few months ago but covers topics on SEO, content development, how to help your clients write better content and how to come up with the right structure for your pages of content.

They also spoke about ranking for keywords to fill your ego needs and to prove a professional point. They ended their talk about the importance of proving your search marketing campaign assumptions with real hard data.

Telephone calls emerge as critically important in pandemic  

Even before the coronavirus pandemic disrupted American lives and businesses, the telephone — particularly the smartphone — had become an integral part of the consumer purchase journey. More than 170 billion inbound mobile calls to U.S. businesses were forecast in 2020, according to BIA Advisory Services. 

When faced with the worst public health crisis in more than a century, U.S. consumers used the telephone more than ever before. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels.

Learn about enterprise call analytics solutions>>

New perspectives on the eternal question 

Savvy search advertisers are continuously optimizing their campaigns to achieve the best results for the lowest spend, and new research published in the Journal of Advertising Research (JAR) sheds light on the importance of one critical factor: the device upon which the ad is displayed. The study concludes that the device people are using when searching significantly influences whether they’re more likely to click on the first result or scroll further down — at least where non-branded queries are concerned. 

Users on tablets or smartphones were more likely than those on desktops to click on the first result for unbranded queries. When tablets and smartphones were compared, interestingly, people using tablets were most likely to click on the top result for unbranded searches, which would seem to confound an interpretation that smaller devices = more reliance on the top results. For branded searches, the lure of the top result held steady when it came to tablet users, but there wasn’t a significant difference between desktop and smartphone users.

Why we care. The results add weight to what’s become a best practice for search engine advertisers — to use bid customizers and even break out devices into separate campaigns, so you can tailor placements to the characteristics of those users. For example, you could compete aggressively for the top spot in campaigns running on tablets and for non-branded campaigns running on smartphones. 

The study’s authors, Chongyu Lu of Pace University and Rex Yuxing Du of the University of Houston, analyzed more than 20 million ad impressions from 13 different advertisers across a variety of industries.   

Pinterest powers up creators during stressful times

In addition to helping its audience navigate a stressful time, Pinterest has also taken steps to grow and strengthen its community. Often, they have done so to distinguish themselves from other platforms like Instagram or YouTube, instead of following standard social media practice. On Pinterest, there is following and sharing, but for years they’ve emphatically denied that they are social media. They define themselves as visual discovery.

What they call themselves isn’t as important as what they help members of their community do. And this is important for marketers because last summer Pinterest topped 400 million monthly active users. It’s growing among millennials and Gen Zers, including a 50% boost year-over-year for men on the platform.

Strengthening Pinterest’s creator base powers the entire community and makes it even more valuable to brands. The moves Pinterest is making in this direction show how users and their preferences have changed.

At the end of September, Pinterest introduced Story Pins, the ability for creators to tell multi-page stories. This beta version also included a new creator profile and analytics tools to track performance. Pinterest is also giving creators access to analytics across the community through its trends tool.

At the heart the new Story Pins format is a wager against how other digital stories are told. For instance, the stories on Instagram expire after 24 hours. On Pinterest, they stay where they are. This feature leverages the evergreen value in Pinterest content, allowing Pinners to discover and rediscover what might have been overlooked in the past.

Read more here.

How to identify your products for Google

Making it easier for search engines and marketplaces to identify your products will also make it easier for your audience to find and, potentially, buy them. To that end, Google has published a list of best practices for manufacturers, retailers and publishers about how it identifies products and what they should do to ensure that Google understands what product is being referenced.

The most important, and repeated, piece of advice is to use the right Global Trade Item Number (GTIN). Recycling or inventing GTINs can cause marketplace catalog data to become inconsistent and create confusion. Additionally, retailers and content creators should apply structured data whenever possible (including the GTIN); retailers should also submit structured data to Google via their product feeds. To some, this may sound like obvious stuff, but it’s important enough for Google to publish an entire post about, so make sure that your product data is accurate — sales could be depending on it.

Read more here>>

Weekend Google search ranking update – unconfirmed.

Weekend Google search update. It has been turbulent times in February 2021 when it comes to unconfirmed Google ranking updates. This past weekend, to round out the month of February, there were signs of another Google Search ranking update – again, unconfirmed.

Add Return Policies to your Shopping Ads. Google is really doubling down on trying to make returns as clear as possible on Shopping Ads, says Duane Brown. “Google may show your policy information to help customers with their purchase decisions,” the screenshot says.

Be different with SEO. John Mueller of Google said on Twitter “the beauty of SEO (and lots of roles) is that people can have an impact in so many different ways. Sometimes, doing something different – *not* doing what others are doing – is the best way to have an impact. Try to make your case by the effect, not just through actions.”

We’ve curated our picks from across the web so you can retire your feed reader.

Google Discover surfacing YouTube in ‘Short videos’ carousel – 9to5GoogleGoogle is Removing Pages From the Search Index Based on False DMCA Claims – Joe YoungbloodGoogle See Results That Mention Filter On Left Side Panel – Search Engine RoundtableHow To Find & Fix Layout Shifts with Chrome DevTools – UpBuildThe complete guide to Google News SEO – DeepCrawl

The post Phone calls critical for business during the pandemic; Tuesday’s daily brief appeared first on Search Engine Land.

Read More

WordPress Mixed Content Warning FIXED

WordPress Mixed Content Warning FIXED

Are you having trouble getting a GREEN PADLOCK on your browser bar for any visited URL on your site? If so you have a WordPress Mixed Content Warning and we are going to show you how to fix it fast! See the image below. By the end of this post you will be on the GOOD side…

The whole reason this is happening is because the URL where you see a broken padlock has paths in the code that are using HTTP instead of HTTPS. So your goal is to make sure that any resource needed to load on any page in your website loads using HTTPS. Makes sense so far?

There is a developer technique you can do is see what is causing your padlock not to be GREEN and kicking out a WordPress Mixed Content Warning. To do this you will need to use your browser to diagnose what paths are loading that are not using HTTPS.

If you are not familiar with using your browser console to display the errors on your site there is a really cool walkthrough for each and every browser at THIS LINK.

If you look at the image below you will see an example of a browser console report where it is showing that there is content trying to load using HTTPS but it cannot because the path it is loading is using HTTP.

This step is actually not fully necessary unless you are having trouble drilling down the exact cause of a path that is making the padlock break. You do not necessarily need to use the browser console tools to see which parts are broken because in the next steps were going to show you how you can update all of the paths within your website using some quick, tried and true techniques.

The browser console tool to identify mixed content is helpful in some situations when you do have a broken browser padlock and you’ve already completed the next steps that we are going to outline. We will discuss this further later on.

So let us first think about all of the different areas of content that make up the entire WordPress website. We have our files which consists of our images, your active theme and any plugins that you are using. Then you have your database which stores all of the data that is populated to display content on your website. It also stores the settings for your plugins and theme.

Now within the above mentioned areas that make up your website we need to make sure that all of the paths that are loading resources are loading with HTTPS in the URL structure. Doing this will ensure that you do not have a WordPress Mixed Content Warning and the browser padlock will be green.

Where WordPress Mixed Content Can Exist 

Okay let’s get into the actual steps that you will take in order to fix a WordPress Mixed Content Warning. We have done our best to make this process as simple and as easy as possible so you can get it done on your own and get your browser bar to have that lovely GREEN padlock. It is only 3 steps!

STEP #1 – Install & Setup Really Simple SSL Plugin

This step here is actually going to save you a lot of time and it’s going to take care of many of the paths that are currently loading in HTTP on your website but need to be changed to load in HTTPS. You just have to love WordPress and the plugin developers that are part of the community that create these great free plugins that save us time and energy to accomplish important tasks on our website.

The developer that created this plugin has definitely done a great job. With over 5 million installs you can be sure that you will not have any issues using this plugin or will it have any negative impact on the speed or the functionality of your website.

Please watch the short video below to show you exactly how to install and setup this plugin.

There is an available pro version of the plugin which offers additional options but fixing the WordPress Mixed Content Warning on your website can be done with the free version.

How is the list of items that this free plug-in does on your website.

The plugin handles most issues that WordPress has with SSL, like when you’re behind a reverse proxy/loadbalancer, or when no headers are passed which WordPress can use to detect SSL.
All incoming requests are redirected to https. Default with an internal WordPress redirect, but you can also enable a .htaccess redirect.
The siteurl and homeurl are changed to https.
Your insecure content is fixed by replacing all http:// URL’s with https://, except hyperlinks to other domains. Dynamically, so no database changes are made (except for the siteurl and homeurl).

Now in some cases this may be the first and last step that you need to do to ensure that you have fixed the WordPress Mixed Content Warning and every path on your website is using HTTPS. The majority of the time there are however additional steps that need to be completed. See more below.

DOWNLOAD THE PLUGIN HERE

STEP #2 – Install & Run Better Search and Replace Plugin

This step is going to ensure that any path which was missed in step #1 well be changed to HTTPS. The process in which we are going to complete right now is going to scan your entire database and make sure that any URL paths that you are searching for are replaced with the string you want in its place.

FOR EXAMPLE:
Search String = http://example.com
Replace String = https://example.com

You are basically doing a search for the HTTP version of your website URL and replacing it with the HTTPS version. I also like to do the same search and replace process adding the www in the search string and the replace string. After we complete this search and replace process we will be left with all of our website URLs in the database using the HTTPS prefix.

Please watch the short video below to show you exactly how to install and setup this plugin.

DOWNLOAD THE PLUGIN HERE

STEP #3 – Run Why No Padlock Report

You have made it to step #3…congratulations! You are now in the home stretch of fixing the WordPress Mixed Content Warning. Give yourself a pat on the back and let’s dive into the reward for your hard work.

We now need to ensure that the browser padlock is green and everything is loading in HTTPS. To do this we are going to use a free online tool called “Why No Padlock“. 

The free version of this tool will allow you to scan any single URL and it will check to see if it passes the green padlock test. They do have a premium option which will allow you to scan all of the URLs on your website instead of one by one.

USE WHY NO PADLOCK TOOL

Some Odds and Ends Just In Case

So if you have gone through all of these steps and you are still having troubles getting the browser padlock to turn green and pass the “Why No Padlock” test there are some additional things that you can do to reach your goal.

If you have some type of path hard coded into your theme files or your plugin files and these paths are using HTTP, the steps that you just went through above would not correct those paths. If this is the case you have to track down where those paths are and manually change them.

Remember in the beginning of this post when we talked about using the browser console to identify what paths are loading as mixed content? This is the exact tool that you will need to drill down those hard coded HTTP URLs in your plugin files or theme files. The browser console tool will show you the path that is being loaded as mixed content. Once you identify this and make the adjustments to your files you can go back to step #3 and run your website through the “Why No Padlock” test.

WE CAN FIX THIS ISSUE FOR YOU RIGHT NOW

FIX MY SITE NOW!

Just Wrapping Up

We really hope that this article was helpful for you to fix the WordPress Mixed Content warning on your website. It is so important that every URL on your website loads with a green and happy padlock. If there is a URL on your website that has a broken padlock the browser will display a not secure message to your website visitor. Make sure that it looks like the GOOD example in the image below. Please comment below if oyu get stuck or have any questions.

The post WordPress Mixed Content Warning FIXED appeared first on WP Fix It.

Read More