SEO Articles

Pain Point SEO: A Guide to Finding Your Buyer Keywords

Pain Point SEO: A Guide to Finding Your Buyer Keywords

Want to get traffic that converts in a few clicks? It’s important to revisit your current keyword strategy and take a look at pain point SEO. 

For marketers, pain points sometimes are not as straightforward as an awful migraine or a bad hip that is aggravated by the weather. 

In this article, we will go through what you can do to ensure you’re creating more high-converting, end of funnel posts with a focus on customer pain points. And from pain point marketing show you how, you can drive traffic from the content back to your store.

Today we will be diving into the world of customer pain points and specifically how you can create SEO-driven content targeting these buyer keywords. 

We will also be looking at an amazing case study that delivers results by marketing themselves as indispensable to 

What are Customer Pain Points?

Real or perceived, pain points define a customer concern that they consciously bear and are actively seeking for a solution.

Like any problems, customer pain points can be diverse or in certain cases, the prospects might not even be aware of the pain point they are experiencing. 

Subsequently, Pain Point Marketing focuses on these problems and promotes your merchandise or services as a unique solution.

In theory, it’s through customer pain points that you are able to discover your potential leads and map your content to your buyer journey. 

To find them, you need to ask: 

Here are the four most predominant pain points;

Financial pain points—Your prospects are concerned about the pricing of a product, solution, or current provider and may want an alternative affording them a lower cost.Convenience pain points—potential customers could be seeking for enhanced internal processes or outsourcing options, for instance, through assigning leads to sales representatives if not, nurturing lower-priority leads.Productivity pain points—in this case, prospects are looking for more efficient and time-saving solutions.Support pain points—on account of this, prospects pursue improved responses and assurances at decisive moments of the customer journey or support after-sales.

At the onset, it’s ideal to weigh where your solution plugs into the pain points in marketing categories.

Viewing these pain points in categories lets you think about how to position your company or product as a solution and the focus to highlight. 

Let’s say, your target audience falls into the support pain point. This means that he or she is already familiar with the service, instead of selling your benefits to them, it would be better to talk about the 24/7 support available or constant updates that your product has. 

Yet, as a marketer or blogger, you have to apply yourself more because most prospective customer concerns are layered and complex.

How Do You Identify Your Customer Pain Points?

Given you’re now more aware of what pain points are, you’ll need to piece together how to identify them definitively.

Even if a large proportion of your prospects are presumably coping with matching or almost identical pain points, the stimulus of these pain points ostensibly is as divergent as your clientele base.

For that reason, qualitative research is a key facet of distinguishing customer pain points.


Analyze your current customers as well as review social media platformsAssume the buyer’s viewpoint and outline the customer’s journeyUndertake a qualitative customer and sales market survey

Often, you may presume ideas concerning your customer’s pain points, but then realize what alarms you regarding your merchandise, services, or website does nothing much to divulge the real problem.

So, pick the appropriate open-ended questions, encourage responses, and collate customer feedback.

Example Questions to Ask your customers in the research

“What frustrates you regarding…?”“Granted the chance to alter one arrangement about… What would that be?  “What do you consider as the most challenging part of…?”“Where do you feel we can do better?“Ever had concerns with…?”“Say you’re to advise the management, what would be the first thing you’d raise?”

Well, some queries may seem to attract negative responses, so, single-out the questions you feel should apply! Also, you can blend these probes as part of a broader survey amid a more positive context.

Once you start obtaining feedback, watch for trends. If at least 30-40% of your respondents acknowledge a pressing issue, chances are you’ve identified a pain point.

In some cases, your customers’ pain points might not be that unnerving; it could be, they’re just needs.

An inquest into customer behavior through research can, therefore, support your firm’s SEO strategy.

Case Study;

Although it’s a household name today, Febreze suffered a rough patch before emerging as a leading brand. So, from becoming a potentially failed Procter & Gamble product, how did Febreze achieve this feat?

After a run of below-average results with their promotional campaigns, three things would lead to a complete turnaround in fortunes. First would be smart observational findings, next, active pain point marketing research, and finally, a comprehensive remodeling of its marketing strategy.

In the long run, the customer would end up enjoying the “feel good” factor, something that was missing in the early stages.

Understanding the particular customer needs your product or service fills is key to successfully adopting a top-down approach to content planning.

Do your prospects respond to marketing content that grants them a feeling of appreciation or importance? Customers desire products or services that make them feel special.

Additionally, your SEO strategy should be responsive to customer feedback and afford them assurances in case anything goes wrong. 

Digital marketing pain points SEO strategy can support your efforts, making you more responsive to customer concerns, as well as provide you with the means to offer assurances.

Amid this process, it’s essential to understand your prospects language, especially when they’re discussing their problems. And more so, identify the keywords they’re using: the money keywords.

Make use of Keyword Research tools such as Google Keyword Planner or LSIGraph to discover these pain point marketing keywords.

Steps-by-Step Guide to Keyword Research

It’s interesting how we can often fall into the trap of going for the most common keywords with the highest traffic.

Yes, if we are ranking for those keywords, they are a good ego boost for your traffic but this traffic are often people from the top of the funnel.

Find keyword ideas—when you’re conducting keyword research, start by reflecting on a topic, an idea, or head keyword, otherwise also known as a “seed.” Often, the seed comes from either industry knowledge or is related to the product or service you provide.

Search keyword volume—as you evaluate the relevance of specific keywords you target to use in your content, you’re likely to observe that search volume of most keywords varies significantly. Primarily, determine the variations of your specific keywords that are substantially popular amongst your searchers.

Determine search intent—establish what the searcher intends to find out. In that process, refine your content to suit the desired outcome of the user.

Utilize keywords silos—concerned about the organization of your content on a Webpage?  Instead of placing everything on one blog, you can help your searchers navigate to supplementary pages by providing supporting links within a page.

Use BiQ’s Keyword Intelligence

We might be tooting our own horn, but you can do everything and more using BiQ’s keyword intelligence. 

Aside from the functions above, you can also easily use BiQ to discover the ranking content and search snippets you should be targeting, all on a single platform that closes all those additional tabs that make your site stuck. 

Competitor Analysis can Help You Find Your Keywords and Potential Customers

Besides understanding your customers, it also pays to be conscious of your enterprise’s competitors’ pain points alongside their keywords.

Targeting to gain an advantage over your competitors? Use the following angle, especially if the customers are actively looking for alternatives:

Comparison postThe best product or service listAlternatives to ProductArticles that talk about pricing

Target these Keywords and Create Relevant Content

Where customer pain points form the basis of your business, you should use them to inform your product and content marketing process.

Because of customer pain point marketing ties into the search intent, it’ll have a significant impact on the overall performance of the content you create—potentially resulting in enhanced customer experiences as well as an overall increase in conversions.

Address customer pain point marketing through mapping these concerns alongside the customer journey. Next, build content and an SEO strategy in the framework of applicable keywords. Finally, conduct strategic outreach.

So, anything that grants you an avenue to solve your customers’ concerns should form the focal point of your pain point marketing strategy. Design not just blog posts, but also podcasts, webinars, eBooks, case studies, videos, and more to help enlighten your customers.

Most importantly, always position your company as a potential solution. 

Bonus Tip: Aim for the long-tail keyword first

Typically, the more considerable the search volume, the higher the competition and input required to succeed in organic ranking. While it appears appealing to rank in keywords with a notable number of searches, these terms only make up a section of overall searches performed on the Web.

In fact, some of the keywords that have significant traction often depict ambiguous intent. What’s more, by targeting such phrases, you could even risk drawing prospects to your site whose objectives don’t match what you provide on the page.

Optimizing Existing Content to Address Pain Points

If you Google Analytics, do you notice any patterns? Arguably, a substantial portion of your blog traffic actually comes from a select few blog posts, right?

Well, each content you create differs compared to another. But obviously, some will be outright money-makers. Usually, the latter group addresses itself to the customer pain points.

Check if your high ranking blog post are actually fulfilling this pain point aim and not just information, is it link to a closure content. Or is it simply informational, if yes it’s time to optimize it. 

No Gain without Pain

Our solutions never exist in a vacuum, they are created as an answer to help a customer with their problems.

So why should it be any different with our content marketing? It’s not effective to concentrate only on driving traffic without cause.

Align your SEO and content marketing integration to address customer pain points. Because ultimately this is what helps you match content to search intent, which results in better user experience and better conversions. Tie your product into your content as the solution to your customer’s problems. 

Kickstart your pain point SEO strategy today and let us know if it is working for you down on the comments below.

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Fix a Slow WordPress Site With These 3 Steps

Fix a Slow WordPress Site With These 3 Steps

Need to fix a slow WordPress Site?

A slow WordPress website can be very bothersome. When you surf the web and find a site that contains the information you need, you’ll most likely exit that page if it loads longer than three seconds. With that said, more extended downtime can be disappointing to everyone. Therefore, as a website owner, it is necessary to ensure that your site is up and running at all times, with little to no downtime.

While you can perform troubleshooting on your WordPress website, you might just end up spending days tweaking and messing around with it. Most people don’t know that many WordPress issues stem from poor web hosting or any hosting-related problems. 

What Causes a Slow WordPress Site?

Before we dive into the ways you can fix a slow WordPress site, first, we’ll specify the main causes of this quiet response time:

Poor quality web hosting that does not match your site’s trafficAbsence of caching or caching plugins in placeHigh traffic without a content delivery network (CDN) that decreases the load on the hostAbsence of image compression or optimization Failing to use HTTPS or the HTTP2 protocolOutdated PHPSlow plugins

3 Ways to Fix Slow WordPress Site

There are numerous ways to fix a slow WordPress site. Whether you’re a newbie or a tech expert, you’ll find a surefire way that works to speed up your website. Here are some of the ways:

Only Use High-Quality Web Hosting

Forget about that cheap web hosting service that only charges you $3 per month, which refers to itself as bargain-basement hosting. Instead, use a good-quality web host with HTTP2 protocol support. In 2021 there’s not much of a cost difference between horrible and excellent hosts, so just get your money’s worth.

In addition, web hosting reviews will guide you through choosing the best one. So don’t take them for granted. You’ll want to avoid web hosts that exploit their clients by compressing 10,000 other sites on one server, resulting in slow and unreliable hosting. 

These web hosts are recommended by bloggers all over the internet, but that is mainly because they get commissions for it. Moreover, if you do not want to pay a web hosting fee, you can always use the free hosting service offered by One additional tip is to host your site in the country where most of your target audience is. 

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Don’t Neglect Caching

Especially for WordPress sites, caching is an integral part of keeping them smooth and running. Caching prebuilds all pages on your site before customers even request for the page on your web browser. That means all the required processing to offer the page to all your visitors is already pre-done. WP Fix It is one of the service providers dedicated to WordPress speed optimization, including caching. 

Remember not to install two caching plugins since it will bring you more problems, a common mistake most website owners make. In addition, secure a backup and a Cpanel or FTP access to the site. These will let you reverse changes in case you make a mistake.

Utilize Cloudfare or a Content Delivery Network (CDN)

Cloudflare is the fastest Domain Name System (DNS) hosting provider that provides CDN and website acceleration services. Their service is so excellent that you’ll do well with just the free plan. That is because the CDN speeds up your load time for international visitors. Most web hosting has a built-in Cloudflare functionality with an option in the Cpanel for convenience. 


Finding a good WordPress web hosting service with these three tips should be easier. In addition, signing up for a good quality and reliable hosting provider, including getting all the necessary features and add-ons you need, should make a significant difference.

If you’re still having trouble speeding up your WordPress website, WP Fix It can take care of it for you. Our WP consultants provide 24/7 WordPress speed optimization and security services. We guarantee speedy resolutions! Get in touch with us today and let us know how we can help!

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The post Fix a Slow WordPress Site With These 3 Steps appeared first on WP Fix It.

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Here’s How You Can Strengthen Your Brand Identity (6 Easy Ways)

Here’s How You Can Strengthen Your Brand Identity (6 Easy Ways)

Last week, I needed a new phone but I couldn’t go to the store due to how tight my schedule was. I told a friend of mine, and he advised me to get it online.

So I went to the Amazon website, typed in ‘phone’ in their search engine, and I got 101,685 results. How would I be able to scroll through and cull that amount of result to a manageable number of choices within a limited time?

The answer is simple: you choose a brand. I went back and typed ‘iPhone’ and the choices reduced considerably, making it easy for me to navigate through the site for my desired phone. I eventually saw my choice, which I bought immediately.

Brand saves time used in making a decision.

What is a brand identity?

Before we delve into what brand identity is, I will like to clarify the meaning of brand and branding, because people often confuse these two with brand identity.

A brand is the outlook of an organization in the eyes of the world, while branding is the marketing strategies undertaken to make a brand stand out distinctively from other brands that offer the same products. Now, let’s talk about brand identity.

Brand identity is the perception of a consumer concerning a product, person, or thing. For example, what comes to your mind when someone suddenly mentions “Nike” or if you see this logo?

Do you know what logo this is?

If you didn’t say clothing, I am almost certain you would say shoes. This is because Nike has established a brand identity for their shoes and clothing.

When we talk about brand identity, it comprises of all the factors related to products, organization, or person.This includes the name, logo, trademark, among others. When you see an apple logo with a part cut off, nobody needs to tell you that it is an Apple product. The catchy logo alone serves as a distinctive factor from other products, and has helped them develop a brand identity.

Marty Neumier, who worked in advertising and brand design for 15 years, and currently Director of CEO Branding for Liquid Agency (a branding agency) explains brand identity as “the outward expression of a brand, which includes its name, logo, trademark, communications, and visual appearance.”

Taking a look at Marty Neumier’s definition of brand identity, it talks about how communication is involved in the outward expression of a brand. Many people often overlook the aspect of communication.

Brand identity is a tool used in communicating with the outside world, establishing a distinct brand from competitions, and compelling people to purchase your products.

The branding and marketing strategies utilized by a company can aid the communication and presentation of its brand identity to consumers. Branding can help project a company’s brand identity to consumers.

To build a company that thrives in the midst of fierce competition, you need to develop a long lasting brand identity that will evolve with you in the long run. Let’s take a look at the sneakers’ market.

There are so many famous companies that have developed a significant and evolving identity for their brand such as Nike, Adidas, Lacoste, Diaddora, to mention a few.

Even with the level of competition in the market, these companies still generate a large amount of revenue every year. This is possible because they have spent time, money, and effort in creating a significant brand identity for their brand.

Differences between brand identity and brand image

There are significant differences between brand identity and brand image, though they are often used interchangeably. Below are some clarifications concerning the differences between brand image and brand identity.

Your brand identity is the way you present your organization’s logo, name, and products to the outside world and potential customers. Your brand image is how people see your organization, i.e people’s perception of you.

The way customers see a brand eventually affects a brand image either positively or negatively. Brand identity includes the strategy utilized by a company in projecting their brand in the market, i.e how it wants to be viewed.

Brand image tells us what a particular brand stands for in the market, and a good brand image is gotten with proper branding. Brand identity is dependent on how a company packages and presents itself, while brand image is significantly dependent on customers.

A brand image is positive when customers’ experience with a particular brand is great. Brand identity is focused on improving the quality of a brand by looking back and identifying things that can be done.

Brand image focuses on gazing forward and identifying ways to improve customer’s experience and satisfaction of a brand. Great advertisement can make people know your brand, but what keeps your band in people’s mouth is great customer experience.

A brand identity is composed of the visual experiences such as the name, logo, and products, while brand image comprises of both customer’s support (speed, cordiality, and efficacy) and the user experience of a product (industrial design, packaging).

How does brand identity and brand image affect your business?

i. Perception of quality

People perceive your brand is quality with a good brand identity and brand image. If an Apple laptop costs more than a competitor’s product of the same quality, people tend to think the Apple laptop possess more quality. Not all the time.

There are numerous less expensive laptops that are better in quality than Apple laptops. This is what brand identity and good brand image can do a company’s product.

There are several companies that when you see their products, you are tempted to buy their product, even when you would struggle to gather the funds for the purchase. When you hear Lexus, Toyota, Samsung, what comes to mind? Quality!

ii. Credibility

Having a brand identity and good brand image can increase the credibility of your company. People don’t like taking risk, that is why they often go with the brands they’re familiar with. Credibility mitigates risk.

Imagine going on a business trip in a city you are no familiar with, and you are very hungry. You tend to go to a known restaurant (especially an international one) rather than a local one. This is due to the brand identity and brand image created by this companies.

iii. Loyalty

Strong brand identity and brand image keep customers from abandoning your brand. If a customer is contented with the quality of your service and products, they will develop a sense of loyalty towards that brand.

People tend to get emotionally attached to the brand they use and see them as part of their self-image. They like to be associated with good brands. That is why many rich people buy shoes like Gucci, Versace, Ferragamo, etc.

iv. Stand out from the rest

Strong brand identity and brand image will definitely make you stand out from competitors. A company with a brand identity and brand image would probably be seen as more trustworthy and reliable than a company without brand identity and brand image.

Many customers don’t care about the amount of money they would spend on a product so far it is quality. They believe a company with brand identity is quality.

v. More customers

It is not news that companies with strong brand identity and brand image generates large amount of revenue every year. Brand identity is known to compel a price premium. Some people buy products just because of the brand’s name, not minding the price. That is what brand identity can do.

How to build an awesome brand identity?

For a successful and long lasting brand, it is important to build a brand identity that precisely communicate your essence, and likely to evolve with you. Below are some important factors that areneeded to create an awesome and powerful brand identity.

i. Clearly understand yourself

Every well known and successful brand has a purpose and mission that precedes its existence. When building your brand identity, you should outline your mission statement, which will be about what your company is most passionate about.

Great brands have great mission statements. For example, Adidas mission statement states that “the Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle”.

It is important to ask yourself the reason why your brand exist, what distinguishes you from competitors, the value your brand provides including the problem it wishes to solve, and why people should care about your brand.

It is important to know the what, how, and why. Knowing the answers to this questions would help you clearly understand yourself.

ii. Do things with users in mind

When building your brand identity, it is important to know that users are the end consumers of the things you do. You have to identify your target audience, because everyone won’t see you the same way.

You should clearly know the exact audience you are trying to reach, thereby branding your product to please them. For example, if you are targeting “working class”, you have to be more specific. You can narrow it down to the “corporate working calss”, which shows more specification.

When creating a brand identity, develop a buyer persona. Some things you can put down when targeting an audience includes age, education level, location, and income.

You can also pen down their motivations, goals, and brand affinities. Identifying your audience will definitely help you build a powerful brand identity.

iii. Market your brand

Let people know about your brand. Your brand should be clearly seen and show in everything people can see, read, and hear. You should do this by including your logo, name, and tagline in everything you do.

You can also run promotions, outreach, do sponsorships, send a press release. For example, you can gift stores posters of your brand or other things that are connected to your brand, such that when customers walk into that store, they are intrigued by what they see.

Give out business cards, run advertisements on billboards, just to make people familiar with the brand. Do everything you can to put your brand in the mouth of people, by ensuring people talk about your brand.

iv. Invest time in social media

Nowadays, people rarely read newspapers and bulletins, because they can access everything written in it and beyond on their mobile device. When building your brand identity, invest in social media.

Your website is a major tool in marketing your brand. Make sure your website reflect your voice, content, colors and personality. There are many social media applications that can help you reach out to a larger number of audience.

This applications include Facebook, Twitter, among others. So many brands are using social media to attract customers.

v. Provide value

For strong brand identity and brand image, it is essential that your brand provides significant value to customers. Focus on the qualities that sets your brand from competitors.

Try providing value that will improve consumers’ lives. This values may include cutting down cost with an affordable option, better customer service, or reduction in time spent on daily tasks.

vi. Engage with users

Engage your users so as to know how your brand is being perceived by people. Obtaining an accurate and honest review from your customers is the only way to know where you stand and understand how your brand is perceived.

Try engaging users on your websites and social media page by replying to comments, asking for feedback, and featuring customers’ opinions. You should do a considerable amount of research and put out a number of surveys with users to fully understand their experience.

Once you have garnered information on how your brand is perceived by users, you can therefore utilize this information by making some changes in key areas of your business. This can help you create an awesome brand identity and brand image.


Branding and developing a brand identity for a business requires organization, planning, and process. It requires time, money, effort, and skill.

This is actually worth it, because a strong brand identity will take your business farther than you’d ever imagine.

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5 Tips for Driving More Traffic to Your WordPress Website

5 Tips for Driving More Traffic to Your WordPress Website

Driving more traffic to your website is absolutely critical. A modern-day business needs a well-designed and properly functioning website to impress curious visitors and turn them into loyal customers. However, this can be difficult to do if you have a hard time getting people to your virtual doorstep in the first place. 

Shepherding people to your website is the ultimate way to raise awareness of your brand, establish trust with your target audience, start engaging with them, and earn more revenue. Additionally, increasing website traffic will give you more insight into what your audience wants to see, allowing you to tailor your content accordingly to meet their needs. 

Driving More Traffic to Your WordPress Website

Putting up a website isn’t enough to get noticed by your potential customers. If you’ve been wondering how to get more traffic to your WordPress blog, here are five tips that will help you do just that:

Optimize Your Website

One way to get your website noticed is to optimize your website for search engines. That involves writing snappy copy on your home page, product pages, and everything in between. To ensure that your visitors can find your content, toggle your privacy settings to Public, enabling search engines to find your website and index it. Then, conduct keyword research to find the specific phrases and words people use to search for your product or service. Take the most relevant ones and integrate them into your titles, headers, body copy, meta descriptions, and URLs. You can also use tools like SEMRush and Google AdWords Keyword Planner to help you do this.

Produce High-Quality Content

Most buyers do a comprehensive research before settling on a specific product or service. To nudge them in your direction, you should write informative content that offers them valuable, practical advice. You’ll also have an exponentially higher chance of ranking high on search engines if you feature a blog on your website and update it regularly.

Simply uploading content won’t be enough to attract more visitors, however. You’ll have to write content with your target audience in mind and use the tone, style, and voice that suits their preferences the most. Pay extra attention to your intro, title, images, and other aspects of your articles as well.

Use Internal Linking

It’s not enough to get people clicking onto your website—you’ll need to keep them there for as long as possible. An excellent way of doing this is peppering your WordPress posts or pages with relevant internal links, sending your visitor to other parts of your website. Using internal links will also improve user engagement and the chances of your content being discovered and share while minimizing the bounce rate. With a solid internal linking strategy, you’ll have your website visitors eager to consult your website for more information.

Speed Up Your Website

Attention spans are shorter than they’ve ever been, which means your website has mere milliseconds to load and retain your visitor’s attention. If you take too long, which is as short as five seconds, the visitor will be more likely to exit your website and consult a competing webpage instead. The longer your website takes to load, the more likely you’ll lose your visitor. If you want to learn how to speed up your WordPress site, we can jump right in to help.

Build Your Online Presence

Social media has rapidly transformed the way people consume content. It’s also great for signal boosting your website, as people are more likely to discover your business when browsing through various platforms. Facebook alone is used by one billion users every day, representing an incredible potential to reach your target audience if you build your online profiles. Be sure to maintain an active presence by sharing your posts regularly and cross-linking them, which will draw more attention to you and your business.


These days, it can be challenging to generate traction for your business, especially if you’re unsure of what to do. However, by following these tips, you’ll learn how to get more traffic to your WordPress blog in no time.
Whether you want to fix your WordPress site or speed it up, our team at WP Fix It can do it all for you! We provide instant WordPress support 24/7, nipping all your website issues in the bud before they worsen. Our services include infection removal, general support, speed service, and more. Contact us today to fix your website!

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Benefits of Using WordPress for Business & How to Optimize It

Benefits of Using WordPress for Business & How to Optimize It

Your WordPress websites are essential now that you’re in the age of modern technology. The pandemic undoubtedly drove many people to use tons of online platforms for all of their tasks and needs. Businesses are even entering various platforms and are starting their own websites through WordPress. Almost everything is now being done online, which is why having no viruses, malware, and infections are essential in maintaining your site’s speed performance, especially if you own a WordPress site.

WordPress is an essential tool for any business. However, there are cases where one experiences malware infections. In this article, we will share several benefits of using a WordPress site and how to optimize it:

Using WordPress for Business is So Smart

It Increases the Speed of Your Site

Now that consumers can get almost anything instantly, this has ultimately changed their demand towards online businesses. So, as a business and website owner, you would want more people to visit your website often. To encourage them to visit your website, you must use WordPress because it has tons of updates to help your website become better.

But if your website has tons of viruses and infections, it would inevitably affect the speed performance of your WordPress site. This is why removing all of the malware infections and viruses will help speed up your site to encourage users to use and visit your site.

Moreover, you can utilize image optimization since multimedia usually decreases the speed of your website. It will help your website servers to work faster, which improves the SEO, and also the user experience.

It Improves User Experience

Malware issues will definitely slow down your website, which will ruin the customer or user experience. As such, fixing up your site’s WordPress viruses and infections immediately will satisfy your audiences and visitors, improving the customer experience. If you’re wondering why removing malware improves your user experience, it’s because your site will work fast now. Users today do not have enough patience to wait for a laggy and slow website, so this is a vital point to keep in mind.

It Upgrades Your Site’s SEO Health

SEO is very important to your WordPress website’s success. You need to constantly optimize your website so that it can easily be read by search engines and rank high on the search results. However, viruses will slow down your website eventually, and they will also decrease your search rankings in Google search and other platforms. In this case, you need to remove viruses immediately to prevent hackers from sabotaging your website. Once you clean up your website, and once it works fast, it will definitely help you reach a higher rank on search engines.

It Keeps Your Website Fresh and Updated

Having no viruses and infections on your website will keep it running smoothly. This will help your website’s speed too, since WordPress developers give great importance to the speed of the servers. As such, if you have WordPress as your content management system (CMS), one of the benefits is having a speedy and improved website. 

Sadly, if you have viruses and infections on your site, this will make it harder to receive updates and improvements from the WordPress developers. For this reason, make sure to constantly clean and check your website for any malware, hackers, infections, and viruses. That way, you’ll constantly receive updates and improvements on your website.


Protecting your WordPress website from malware, viruses, and infections will ultimately help increase your website’s speed. It will also let updates and improvements from WordPress developers come in faster to your site. With that, your site’s performance will improve, and many online users will visit your website. If your site is meant for businesses, this will definitely help you gain more customers, which will increase your products’ sales.
Do you need help with your WordPress site? WP Fix It has got your back! We assess all of your WordPress website’s issues and problems, and we optimize WordPress databases. We’re on duty 24/7 every year, so get in touch with us if you need any help, assistance, and support!

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How to Fix the Error Establishing a Database Connection in WordPress

How to Fix the Error Establishing a Database Connection in WordPress

You might have a WordPress website and need to fix the “Error Establishing a Database Connection“. It offers a ton of benefits that make it worthwhile. However, there comes a time when you encounter the error establishing a database connection. 

This fatal error makes the website inaccessible for users. It is also one of the most common WordPress errors

There are various things that impact the WordPress database connection. It can be tough for beginners to solve the problem. This post aims to shed light on how you can fix the issue with minimal effort. 

As long as you follow the instructions mentioned here, you should be able to get your website working again.

What Is the Error Establishing a Database Connection?

Before we cover how to fix the error by establishing a database connection, it is important to know what the error is. 

Every bit of information of your WordPress website including the login information, plugin settings, Meta description, page data, and post data is stored in the MySQL database.

As for the data that does not get stored, it includes media content like themes and images. Whenever someone pays a visit to your site, PHP would execute the code and queries from the database to display everything for the visitor.   

On the other hand, if it does not work properly, one would be left with a message stating that there is an error establishing a database connection. Thus, the entire page would be blank as no data would be retrieved since the connection is not established.  

When this happens, it breaks the front end of the website and also prevents one from accessing their WordPress dashboard. But, users would not see the error immediately. This is due to the fact that the website would serve data from the cache.  

Causes of the Error Establishing a Database Connection in WordPress

Generally, the error is caused by a corrupt database, incorrect database information, and an irresponsive database server. The database makes it easy to retrieve, organize, and store data into the software. 

WordPress is a content management system (CMS). It utilizes the database for storing content and other website data. Then, it connects with the database every time a visitor views the website. The following information is required by WordPress to connect to the database.

Database ServerDatabase PasswordDatabase UsernameDatabase Name

Wp-config.php is the WordPress configuration file where the information is stored. Now, if any of the items are incorrect, it would not be possible for WordPress to connect to the database server. Hence, the error establishing a database connection in WordPress would pop up.

Besides incorrect credentials, the error would also occur when the database files become corrupt or the database server is down. 

The fact is that there are many moving parts with plugins and themes. Users delete and install these constantly which results in the database becoming corrupted.  

Corrupt files are also a consequence of getting hacked. As for issues with the database server, there are multiple things that can go wrong such as the data experiencing an overload of traffic. 

It is quite common if you have a shared hosting service as it would fail to cater to a surge in users. 

How to Fix the Error Establishing a Database Connection in Each Scenario?

1. Check the WordPress Database Credentials

The first thing that you need to do to fix the database connection error in WordPress is to check the WordPress database credentials. 

Chances are that incorrect database credentials are to blame for the error. If you have moved the WordPress website to a new host, it might be to blame. 

The wp-config.php file is responsible for storing the WordPress database credentials. It contains important settings such as the database information. If it is your first time editing the wp-config.php, you might want to go through this guide to get an idea about what to expect.  

Review the lines below. 

// MySQL settings – You can get this info from your web host //
/ The name of the database for WordPress /
Define (‘DB_NAME’, ‘database name here’) ;
/ MySQL database username /
Define (‘DB_USER’, ‘username here’) ;
/ MySQL database password /
Define (‘DB_PASSWORD’, ‘password here’) ;
/ MySQL hostname /
Define (‘DB_HOST’, ‘local host’) ;

Go through the information to determine if the database host, password, username, and database name are correct. 

Head over to the WordPress hosting account dashboard to confirm the information. You must log in to your hosting account to proceed. Next, click on “MySQL database” from the database section. 

After you click on the database, you will be directed to the database management page of the hosting dashboard. It will showcase your username and database name. Make sure to look below to find the links for changing user passwords and the database users.  

After you confirm the username, password, and database name, you just need to head over to the wp-config.php file to change the information as needed. Then, you have to visit the website again to ensure that the database connection error is gone. 

However, if the error is still there, you need to keep reading to take the right troubleshooting step.

2. Check the Database Host Information

Next, you need to check the database host information. 

If you have gone over the username, password, and database name, you might want to check the database host information to ensure that it is correct. It is common for the majority of WordPress hosting services to use a local host as their database host.

There is still a possibility that the hosting company might use a separate server for hosting the databases. 

In such a case, it is unlikely for the database host information to be referred to as a local host. Therefore, all you need to do is contact the company to find out what the database host information is. 

Once the company informs you about the database host information, you just need to update the database host information to get rid of the error. But, if this step does not bear fruit, you do not need to lose hope as there are other steps that you can also take to resolve the problem.

3. Repair WordPress Database

If the above steps do not solve anything, there is a possibility that your database is corrupt and in need of repairs. This does happen occasionally as hundreds of tables are constantly removed and added by new themes and plugins. 

When you log in to your WordPress website dashboard and see an error, your database is most likely corrupt. The error will read as “One or more database tables are not available. The database might require repair.” 

The error would only appear on the backend, whereas, you would see the same error establishing a database connection on your frontend. The fact is that you can get it fixed easily. In fact, you can fix the error within minutes direct from your dashboard.  

Moreover, it is worth noting that WordPress offers a database repair mode that can be initiated to resolve the problem. You just need to add the following towards the end of the wp-config.php file. The process is straightforward.

WordPress Repair Mode

Define (‘WP_ALLOW_REPAIR’, true);

Browse to “” on the WordPress website to start repair. Then, you would have the option to optimize or repair the database. 

As you are troubleshooting the issue on the website, it is recommended that you opt for the repair database option since it is a lot faster.

WordPress Repair Database

Once you have run the database repair, you need to make sure that you get rid of the line of code that you had included in the wp-config.php file. 

If you fail to do so, anyone would be able to run the repairs. It is also possible to run the repair from the MySQL database screen if running the cPanel.  

CPanel Repair Database

In addition to the above, you can also run the repair from phpMyAdmin directly. To do so, you need to log into your phpMyAdmin account. 

Next, you must click on the database and choose all of the tables. Then, you just have to proceed by clicking on “Repair Table” from the dropdown menu. 

Repair Tables in phpMyAdmin 

Finally, you also have the option to run the repair with WP-CLI using the command mentioned below.

wp DB repair

It is a good idea to head over to WordPress developer resources to learn more about the usage. It should not take a lot of time to optimize the database. You just need a bit of patience. Learn to optimize WordPress for performance with the help of the resources. 

Keep in mind that the user is not required to be logged in when accessing the repair page. However, as suggested, you must not forget to remove the code. 

4. Check to See If the Database Server Is Down

Now, if the abovementioned steps do not fix the error establishing a database connection in WordPress, your database server might be down. 

Whether you have a digital marketing website or any other type of website, you need to determine if the database server is operating or not. 

Typically, the MySQL server could be down due to a surge in traffic on the server. The host server might be struggling to handle the load which would result in your website failing to load. This is especially common if you opt for shared hosting. 

Moreover, you might have noticed that your website is very slow before the error appeared. Some users might have seen the error before others due to cache. To resolve the issue, you need to contact the hosting provider by using live chat or giving them a phone call.

When you speak with the customer support representative, you should simply ask them whether the MySQL server is responsive or not. 

In case you have multiple websites using the same server, you will need to check those websites as well to determine if the MySQL server is actually down.

As for those of you that do not have any other website with the same hosting account, it is best to head over to the hosting dashboard. You just have to access phpMyAdmin to connect to the database. 

If you manage to connect to the database, you would come to know if the database user has permission.

To check the dataset, you will need to create a new file known as testconnection.php and copy the code mentioned below.

$link = mysqli_connect(‘localhost’, ‘username’, ‘password’);
if (!$link) {
die(‘Could not connect: ‘ . mysqli_error());
echo ‘Connected successfully’;

 The password and username should be replaced to ensure access. Now, you must proceed with uploading the file onto the website. If the script manages to successfully connect, it simply means that the user has permission. It also means that there is some other problem. 

It is important that you go through the wp-config.php file to determine if everything is correct. This is possible by scanning the file for typos.

5. Ask for Help

Finally, if the abovementioned steps do not offer relief, it is best that you ask for help. Start by contacting the web hosting company for support. 

A reputable WordPress hosting company should help troubleshoot the problem for you. They can either fix the issue altogether or point you in the right direction.

If the company does not offer support, you always have the option to hire a WordPress developer to help you out. Codeable is a great platform where you can find a developer who has been highly-vetted for a reasonable rate. Besides, you can trust the developer. 


Once you have gone over this post, you will come to know how to fix the error by establishing a database connection in WordPress website right keyword . Each step should be tried in the order mentioned above to ensure that you resolve the problem in the shortest amount of time possible. 

The post How to Fix the Error Establishing a Database Connection in WordPress appeared first on WP Fix It.

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