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Something to hide? The rise of privacy-focused search engines

Posted by on Jul 30, 2018 in SEO Articles | Comments Off on Something to hide? The rise of privacy-focused search engines

Many people are comfortable opening up their world to others, some are not. This can even extend to the use of the Internet; some feel uneasy at the thought of somebody watching and analyzing every move to build a profile. And ultimately, when users believe this to be the case, they self-censor and think twice about what they search for and how to word it.

In the past the usual question would have been, “what do I have to hide?”. Surprisingly for some (disappointingly for others), the answer is often quite straightforward and benign. For me, it’s simply because I prefer to keep myself to myself, which helps to eliminate a feeling of shyness and preserve the energy it would have otherwise consumed.

Times are changing

The major search engines have increasingly pushed the envelope on user privacy, often expanding their surveillance by stating it somewhere deep within the terms of service. Many, often non-technical, individuals may be completely unaware of the scope and scale of data mining happening on an individual’s behavior.

Still, the majority of people continue to sacrifice some of their privacy in order to use free services such as Google. This is understandable as Google remains top in search, but that is changing. A growing number of people are starting to wonder where to draw the line; what is acceptable and what is too invasive? At what point do they no longer feel comfortable with the level of intrusion that comes with using these ‘free’ services. More people are therefore seeking out alternatives that respect their privacy.

This has led to the rise of search engines such as DuckDuckGo, StartPage and others. These search engines not only provide ‘privacy as a service‘, but also burst ‘filter bubbles‘ that use online tracking to target and customize results and content. Without tracking, these bubbles are burst and you are shown content based on what you looked for and not your previous history. This helps to prevent confirmation bias.

Enough is enough

The Snowden leaks, Cambridge Analytica, advertising that follows you everywhere, filter bubbles, advertising/search companies bypassing your phone’s security to more thoroughly track you, personalized pricing based on a profile – where will it end?

It would appear these companies have no real intention to change their ways. If the past is anything to go by then these stories are only going to continue. It will only be stopped by regulation or people saying enough is enough, voting with their clicks, and choosing an alternative that sees and treats them as a customer, and not a product.

Perhaps we’ll reach a crunch point and there will be a max exodus from these companies, or maybe just enough people to allow healthy competition to flourish. Hopefully this will give rise to a whole new wave of companies that put the people who use them first, and their privacy at the forefront of everything they do.

And where better to start than with search – an activity everyone participates in and which is increasingly seen as the gateway (and unfortunately in some cases, the gatekeepers) to the Internet.

 

How Alexa and Siri are changing SEO: AI and voice search

Posted by on Jul 30, 2018 in SEO Articles | Comments Off on How Alexa and Siri are changing SEO: AI and voice search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services.

That shift was closely followed by another somewhat more distinctive shift called artificial intelligence (AI)-assisted voice search.

In the past, a smartphone user would need to type a question or phrase into Google or another search engine to get a set of results to sift through. Now, AIs like Siri and Alexa – which reside in smart speakers and on smartphones, tablets, and laptops – have changed the way users are searching for the information, products, and services they need.

You can conduct searches with nothing more than the sound of your voice. And that’s rapidly changing the SEO landscape.

How voice-assisted search is changing searches

Most people have smartphones these days, and the vast majority of smartphones have voice-assisted search capabilities. According to 2017 data from the Pew Research Center, 77% of Americans now own smartphones. Among 18–29-year-olds, that same figure is 92%.

This means an enormous share of the general public is able to use voice-assisted AI search. When users of smartphones and smart speakers ask those devices for an answer to a query, that leaves the job of searching to certain AI like Siri and Alexa.

While Amazon’s Alexa will not deliver the answer to a voice search query unless it has been proven accurate, Google Voice Search tech (Google Home and Android devices) reports top results from Google. It doesn’t report results lower down on the search engine results page (SERP) or on subsequent results pages.

This makes being at the top of Google’s results more important than ever.

The language of voice search

As voice search through AI becomes more prevalent, the language of search changes.

When typing a phrase or question into Google, a searcher might use a non-sentence, such as “Indian restaurant Houston”, but when conducting a voice search through Alexa or Siri, the searcher will likely use full sentences and grammatically correct language:

“Siri, where is a good Indian restaurant in Houston?”

AI platforms try to respond to such queries in a human way, and they use the text of pages in search results to do so. Content should be optimized for conversational language with clear, grammatically correct answers to specific questions, such as who, what, where, when, and why.

Location and navigation searches

Thanks to voice search, mobile-friendly sites are becoming more important than ever. That’s because many people who use voice-assisted search do so on their smartphones.

Owing to the mobile nature of smartphone use, a large portion of voice requests through Alexa, Siri, and similar AI technologies deal with navigation and location. Integration with Google Maps means an opportunity for greater traffic for businesses with a local search presence.

For instance, a person may conduct a voice search for a “dentist near me” rather than doing a typed general search for top-rated dentists.

AIs process the spoken search query while keeping the user’s location in mind. This places further importance on business integration with Google Maps and creating optimized landing pages with location references.

To put it simply, voice requests lead to a SERP, where local businesses will want to rank. Claiming and maintaining Google My Business listings will become more important as voice search gains popularity.

Why FAQ pages work for voice search

Frequently asked questions (FAQ) pages appear to serve voice search purposes well. Long-tail keywords formulated as complete and conversational questions, answers to those questions, or location (“near me”) searches are becoming more important because they often answer voice search queries.

While a text-based search may seek broad information, a voice search generally seeks key information that can be concisely communicated, such as hours of operation, location, and directions.

Creating landing pages with this key information in mind is likely to improve placement in SERPs for AI-assisted voice searches.

Smartphone search vs. smart speaker

Smartphones are everywhere, but smart speakers are gaining traction quickly. In fact, around 39 million Americans own one of these devices, according to a January 2018 poll from Edison Research and NPR. As smart speakers like Google Home and Amazon Echo become more popular and available, people are beginning to use them to conduct searches.

As smart speakers aren’t linked to a screen or display of any kind, users only receive a verbal response to voice searches. That response is often based on a single search result – chosen by the AI assistant in an unseen selection process that takes only a few seconds.

Developers of these devices and AIs want the single result delivered to the user to answer the question or query fully and concisely. A business that is not highly ranked is not likely to be included in the limited results delivered by AI-assisted voice search.

Looking forward

Whether they’re aware of it or not, AIs like Alexa and Siri are changing SEO, and it’s up to marketers and businesses to adapt. From opting for conversational content to fully integrating businesses with Google Maps, there are plenty of steps to take to capture the benefits of this new type of search.

While AI-assisted voice search brings new goals and challenges to the table, the ultimate goal of SEO remains the same, whether you’re involved in SEO for law firms, restaurants, doctors’ office, or any other business. To convince AIs to include your content in their very limited answers to voice searches, you still need to occupy the top of the SERPs.

A page two or even top five ranking isn’t what it used to be. As voice search gains traction, being number one becomes more important than ever.

 

This article was originally published on our sister site, ClickZ.

 

The Connection Between Site Speed and SEO Today

Posted by on Jul 30, 2018 in SEO Articles | Comments Off on The Connection Between Site Speed and SEO Today

The Connection Between Site Speed and SEO Today

Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you.

SEO or search engine optimization has a lot of moving components and is affected by numerous occurrences online. Through the years, Google and many search engines strive hard to provide the end-users optimum and useful information online to their fingertips. One of the most vital factor of your website strength is the site speed.

As a matter of fact, load time is important for both search engines and end-users. A snappier website improves customer experience and the view of your company in more ways than one, all of which help improve SEO and conversions.

Always keep in mind that a fast website always converts better.

What is Site Speed and How Important Is It?

Fast loading websites obtain higher rankings on Google.

Site speed is described as the amount of time it takes for your website to load, no matter what page you’re on. This includes images, photos, content, and any other additional features.

Many people think search engine optimization is focused primarily on using the right keywords in your content and building backlinks to get your website to the top of search engine rankings. In fact, there are actually various factors and the one that often goes unnoticed is site speed.

So, does site speed affect ranking? If you haven’t already know, Google considers your website’s loading time in its algorithm and uses that as a factor to determine your place in search results. With that being said, knowing your site speed and working to improve it could move you up to that coveted top spot you’ve always wanted.

The other reason why having a fast loading website is crucial is so that your visitors don’t get impatient and leave before you have a chance to tell them how great you are. After all, you worked so hard to get them to click on your website. You don’t want them to leave because your website loads slow do you?

Of course not.

There are several factors that affect your site’s speed, including file sizes, plugins, servers and more, but we’ll delve into that a little later on in this blog post.

Before we jump into that, let’s see what is the ideal site load speed that we should adhere to.

What is the Ideal Site Load Speed?

Keep your site load speed in a blink of an eye!

Have you ever wondered what is the ideal page load time? Anything slower than the blink of an eye – 400 milliseconds. Site speed can impact your SEO efforts as well. When pages take too much time to load it can cause your targeted customers to bounce off your website. Engineers at Google have discovered that the barely perceptible page load time, 0.4 seconds is long enough to cause users to search less.

From Google’s perspective, this means that sites with a faster load speed are going to be accessed more often, and are thus deemed more relevant – hence the inclusion of site speed in the ranking algorithm.

What Can Lower Your Site Speed?

Nothing is more frustrating than a slow website.

Technological advancements have not only changed how we access the internet, but also how we interact with it. The more options we have for finding online content, the less time we spend looking at it, seemingly. People are becoming quicker, so to speak. We’re always in a rush and we’ve always got something to do.

We live in a fickle generation that needs instant assurance and gratification. We don’t have time for a three-hour read on the history of content marketing especially when what we are looking for could have been presented in less than a paragraph.

So, what slows down your site speed?

1) Server Performance

Your website loads from the ground up. When someone clicks on your site, it’s like turning the key in the engine of a car. Your visitor is asking your engine to start up. If your server’s performance is poor, it will take a longer time to respond. No matter how quick everything else is, a slow server will always give you a slow start.

Your host performances depend on the price you are ready to give.

Ultimately, a cheap web host usually gives you a shared server, which means you’re sharing space and resources with countless other websites. If your site is slow, it’s because you’re in queue with lots of other sites! So, make sure to opt for the appropriate host that is suitable for your business needs.

2) Outdated CMS (Content Management System)

If you’re using WordPress, Drupal, or Wix to manage your website, you’ll notice a regular popup. It’s asking you to install updates or new versions of the softwares.

An update generally means they’ve ironed out problems, particularly in regard to speed. Install the latest versions of all software and plugins to help load your site faster and smoothly.

3) Large and heavy images

Do you remember the old days of dial-up internet? When a site loads so slowly you want to throw your computer out of the window. A large image could take up a minute to load, one small bit at a time! Infuriating, wasn’t it?

Things have improved greatly now, but the general rule still applies. After you ping the server, it will start carrying each bit of the website to your browser screen. The server will carry content, text, and images. This is like our shopkeeper bringing your stock from the storeroom.

When you think of it like this, it’s simple. Large, heavy items are going to take a longer time to bring out.

Both image size and image formats can make a difference to your site load times.

Similarly, a large image is going to take a long time to load up. If you’ve got a ton of large images on your website, you’re adding extra load time for every picture. The file format plays a vital part too. Browsers can load JPG, PNG and GIF images nice and quickly. But, heavy formats like TIFF and BMP are going to eat huge chunks into your load time. Avoid them!

4) Code density

Large, dense elements will slow down your website. One of the densest elements of your site is the code that creates it.

If you’re familiar with CSS, HTML, and Javascript, you’ll know that there is an enormous amount of code behind your website. If the backend of your site is clogged up with excess coding and javascript, it’s going to take longer to drag it up.

5) Too Many Plugins

If you’re running WordPress, you’ve probably got a host of plugins behind the scenes. Well, each one of those makes its own file request. Each has a CSS file and some javascript to load.

That means more weight to carry and more file requests. If you’re running a lot of plugins, it’s going to slow things down. Ask yourself which ones are absolutely necessary.

6) Unnecessary Redirects

Imagine you ask for directions to the train station. Then you get there and find out it’s closed down. It’s been moved to the other side of town, and now you’ve got to walk across the city.

Takes you ages, doesn’t it?

The same thing happens with redirects, It’s like loading a page twice. Unless you have a fantastic reason for doing it, avoid redirects on your site.

So, What Can You Do to Improve Website Speed?

The real question is, how can you speed up your website today?

Developing a great website takes a huge amount of work. The knowledge of investing in the right set of website speed optimization solutions and services, website management and perhaps coding is essential to yield maximum website performance. Now, here are some of the ways you can do to improve web page load time.

1) Start with Images

As a general rule of thumb, larger files take longer to download than smaller files. High-quality bulky images are the largest contributors to Web page size, degrading page speed and agitating visitors eagerly waiting for the web page to load.

But having no images on your site is boring! Rather than removing them, optimize images before uploading them to your site by:

Changing the resolution: reducing the “quality” of the images (and thereby the file size)
Compressing the picture: increasing the efficiency of image data storage
Cropping the picture: when cropping, you are cutting out unneeded areas and thus making the image smaller in size.

2) Find the best host possible

Hosting is the real deal breaker or maker when it comes to how your site loads for your visitors. An incapable hosting company can not only cause security problems for your files, but it can also drag down your page load speeds.

The solution? Always start your website building process by researching the best hosting solutions out there. A regular hosting account is generally the best solution for most sites, but if you’re trying to scale up super fast and reach an international network, a content delivery network (CDN) comes into play because it delivers content based on serves located closest to the users.

3) Remove Excess Ads

Constant bombardment of advertisements affects site speed.

One of the biggest issues sites faces today is the overabundance of ad slots on the page. Ads are a problem because they come with scripting and pixels and third-party calls. We can see page weights go up by more than 100 percent when a site is overloaded with advertisements.

A good ad campaign isn’t about simply placing more ads on the page. It’s about creating relevant and seamless page experiences where users are likely to click on your ad (not be put off by them). Removing excessive advertising from your site often positions you better in Google and reduces your bounce rates.

4) Speed Up Your Scripting

Sites today are overloaded with scripting. Scripting that adds functionality, tracks users, or loads pages. The issue with scripting is the more you add the slower your pages become. In short, every script creates more obstacles to fast loading. When you’re adding scripts to your pages you should consider this:

Do you need this script? Seems basic, but most of the time, scripts are added to add something “cool” to a site. What users care about is not cool but fast. So before you add them in, try asking yourself if it improves user’s experience and does it add to the experience without slowing it down?

5) Enable Caching

Page caching is when web pages store static files (like HTML documents and images), which allow visitors to access that page more quickly, since the database does not have to retrieve each file every time there is a request.

The thing with caching, though, is that in most cases it only works for repeat visitors. This can reduce load time and improve site performance.

6) Understand Your Audience

Now, you’ve looked at the technical aspects of your site speed, what’s actually presented on the pages should be your priority.

You can have a page that loads super fast, but if it isn’t useful to the user, then they’re going straight back out there. A mistake that a lot of content creators make is that they write content that they think is going to do well in the rankings. People are writing content that they think the search engines want to see, when what they should be doing is writing for their audience.

To succeed online, you have to understand and leverage the hidden psychology of your users. This is a really good point as if you don’t truly understand your users, then they are not going to be interested in what you have to say.

If you do have a proper understanding, then you won’t have to worry about trying to write for your audience. It will just come out naturally and that is exactly what search engines want.

Wrapping Things Up

Today, speed rules.

Google is paying a lot more attention to it than ever before. It is a critical element to run a successful website and should always remain a priority for site managers.

Everything discussed above can find its way into all aspects of SEO. However, something that I’ve found in my time in SEO is that quite often, we can forget the basics. There’s a desire out there to excite.

Many feel that impressing and standing out from the crowd with something flashy and out-there is the most effective approach. To have that mindset is not completely wrong, but don’t forget the basics and above all don’t forget the users.

The better your site usability, the more likely they are to stay on your site and the better chance there is for you to close a sale. Isn’t that the point of SEO in the first place? That’s it from me today. In the upcoming posts, I will be discussing with you about site speed tools. So, stay tuned!

How has site speed affected your rankings? Do you have any tips and tricks to speed up website that you’d like to share with us? Tell us by dropping a comment down below!

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How An Optimized Press Release Can Help Your SEO

Posted by on Jul 30, 2018 in SEO Articles | Comments Off on How An Optimized Press Release Can Help Your SEO

How An Optimized Press Release Can Help Your SEO

As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days.

Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases. The good news is you don’t have to be an SEO expert to properly optimize your press releases.

The right release can go a long way in promoting any company or story. One of the greatest thing about press releases today is that even if it doesn’t get picked up by a specific reporter, they are great distribution channels that can really boost your business online reputation.

Benefits Of Press Release Distribution

You may be wondering what SEO and press releases have to do with each other. It’s fairly simple! Today’s press release still helps companies get media coverage, and they can also provide SEO benefits.

The benefits of press release distribution are numerous. Here are 5 of them.

1. Use your news to get more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your potential customers. So, always keep your customers in mind when crafting your press releases.
2. Increased visibility and trust. The more people read about you, the more they know you. Press releases also let you build authority on different fronts, by stimulating journalists and media outlets to cover your story, giving your prospects a new reason to buy from you, land on your website, buy and spread the word about your new product or service.
3. Enhanced SEO efforts. Press releases published by several media outlets will offer you valuable backlinks to your website. By optimizing your content, you could increase its visibility online and make your articles searchable on the Internet.
4. The opportunity to brand yourself as an industry expert. Press releases are a great way to build trust and credibility in your field of activity. An excellent PR campaign will offer you the chance to brand yourself as a high-authority business owner and underline your unique attributes to your products or services.
5. Increase Sales. By basing your marketing strategy around a press release, you can tap into buying triggers like credibility, authority and likeability. If you’re using a press release to launch a new product or service, then you’re likely to see a growth in sales. You may experience this benefit even if you;re not specifically trying to increase sales!

Maximize Backlinking SEO for Press Release

There’s a good chance that your press release lacks one thing and that’s SEO – the tendency of being ranked and found on Google’s search engine.

As such, besides educating and informing your loyal viewers, you need to make sure your press release can be easily read especially by people who don’t know about you. Make sure your content is good enough for search engine optimization.

And how do we do that? Here are 5 quick tips for you to quickly implement and gain a wider audience that you deserve:

1. Choose Your Keyword(s)
Aim for keywords that have high search volume and low search competition
2. Use Keywords In Headline, First Paragraph and Content Paragraphs
Spread it out and put it on appropriate places in your release.
3. Anchor Text Backlinks
This helps drive readers from the press release to your website therefore, creating additional traffic. Remember not to spam your release with backlinks though! 2- 3 will suffice.
4. Multimedia Variation
Incorporate images, video, file attachments and audio into your content to keep viewers engaged and wanting more (If the press release site allows)
5. Maximize Press Release Distribution
Use press release distribution services to establish your press release widespread across as many media outlets as possible.

At the end of the day, SEO friendly press releases should have these elements incorporated to help you improve the reach of your press release. At the same time, it also helps in positioning your site to rank at the top of search engine result pages.

What’s In Store For Me?

Now that you know the benefits of having an optimized press release, it’s time to put your knowledge into practice. Assuming you have written a masterpiece, what should you do now? Well, just by writing isn’t sufficient to get your name out there.

Thanks to online PR services, your press release automatically becomes web content, which means it certainly has a shot at becoming news. The benefit of using a press release distribution service is that your release will be sent to the online news service such as Yahoo! News, Google News and many others, making them instantly available to your customers who are searching on the Internet.

With MarketersMEDIA’s wide distribution network and coverage, you’ll have
the tools to execute your communications strategy more effectively.

If you need your message to get noticed by the media and the millions of online viewers out there, leveraging the top-notch partnerships of MarketersMEDIA can help you tell your story better and louder. Being able to rank on reputable news websites like Yahoo! News, Reuters or Fox News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost.

Reach out to huge viewership and customer base with instant publicity to generate massive traffic. You’re just one click away from achieving the best publicity. Track and analyze your success with complete data analysis and cost-effective method, exclusively on MarketersMEDIA. So, begin taking advantage over these great benefits of press releases for SEO now!

Hurry! Don’t miss out this golden opportunity to gain massive visibility and enjoy instant publicity!

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Time for some serious publicity! Always remember that having an optimized press release is sure to benefit you in more ways than one.

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How to optimize WordPress after running a page speed test

Posted by on Jul 30, 2018 in SEO Articles | Comments Off on How to optimize WordPress after running a page speed test

How to optimize WordPress after running a page speed test

If you’re serious about your WordPress website, you have run a page speed test at some point. There are many variations of these tests out there. Some more convenient and true to your target audience than others. But they all will give you a pretty decent idea of where you can still improve your site. 

Certain speed optimizations may come across as “technically challenging” for some of you. Luckily, you have set up a WordPress website. And one of the things that make WordPress so awesome is the availability of WordPress plugins. Some free, some paid, but they all will help you to simplify difficult tasks. In this article, we’ll first show you a couple of page speed tests so you can check your page speed yourself. After that, we’ll go into a number of speed optimization recommendations. And show you how to solve these using just plugins.

Running a page speed test

Running a page speed test is as simple as inserting your website’s URL into a form on a website. That website then analyzes your website and comes up with recommendations. I’d like to mention two of those, but there are much more tests available.

Pingdom provides a tool for speed testing. The nice thing is that you can test from different servers. For instance, from a server that is relatively close to you. Especially if you are targeting a local audience, this is a nice way to see how fast your website for them is.
Google Lighthouse is a performance tool that lives in your browser. Click right on a page, choose Inspect and check the Audits tab in the new window that opens in your browser. Here, you can test speed for mobile device or desktop, and on different bandwidths for example. The test result looks like this:

Small remark: most sites appear slower in Lighthouse. This is because Lighthouse emulates a number of devices, for instance, a slow mobile/3g connection. (see the second bar in the screenshot above). With mobile first, this is actually a good thing, right?

Before Lighthouse, Google PageSpeed Insights already showed us a lot of speed improvements. They even let you download of optimized images, CSS and JS files. As you are working with WordPress, it might be a hard task to replace your files with these optimized ones though. Luckily, WordPress has plugins.

There are many, many more speed testing tools available online. These are just a few that I wanted to mention before going into WordPress solutions that will help you improve speed.

Optimizing your page speed using WordPress plugins

After running a page speed test, I am pretty sure that most website owners feel they should invest some time into optimizing that speed for their website. You will have a dozen recommendations. These recommendations differ from things you can do yourselves and some things that you might need technical help for.

Image optimization

Your speed test might return this recommendation:
Images usually play a large part in speed optimization, especially if you use large header images. Or if your site is image-heavy overall. It’s always a good idea to optimize these images. And it can be done with little quality loss these days. One of the things to look for is, like in the page speed test example above, images that are in fact larger than they are shown on your screen. If you have an image that covers your entire screen, and squeeze that into a 300 x 200 pixels spot on your website, you might be using an image of several MB’s. Instead, you could also change the dimensions of your image before uploading. And serve the image in the right dimensions and at a file size of some KB’s instead. By reducing the file size, you are speeding up your website.

Setting image dimensions in WordPress

WordPress comes with a handy default feature, where every image you upload is stored in several dimensions:
So if you want all the images in your posts to be the same width, pick one of the predefined ones or set your custom dimensions here. Images that you upload scale accordingly to these dimensions and the image in the original dimensions will also be available for you.

If you load, for instance, the medium size image instead of the much larger original, this will serve an image in a smaller file size, and this will be faster.

Image optimization plugins

There are also a number of image optimization plugins (paid and free) for WordPress available, like Kraken.io, Smush or Imagify. These might, for instance, remove so-called Exif data from the image. That is data that is really interesting for a photographer and will contain information about what settings the camera used to make that photo. Not really something you need for the image in your blog post, unless perhaps if you are in fact a photographer. Depending on your settings, you could also have these plugins replace your image with an image that is slightly lower in quality, for instance.

Some of these aforementioned plugins can also help you resize your images, by the way. Test these plugins for yourself and see which one is most convenient to work with and minifies your image files the best way. For further reading about image optimization, be sure to check this post about image SEO.

Browser cache

Another issue that comes across a lot in page speed tests is browser cache optimization.

Browser cache is about storing website files, like JS and CSS, in your local temporary internet files folder, so that they can be retrieved quickly on your next visit. Or, as Mozilla puts it:

The Firefox cache temporarily stores images, scripts, and other parts of websites you visit in order to speed up your browsing experience.

Caching in WP Super Cache

Most speed optimization plugins help you to optimize this caching. Sometimes as simple as this:

The Advanced tab of WP Super Cache here has a lot of more in-depth configuration for that, but starting out with the set defaults of a plugin is usually a good start. After that, start tweaking these advanced settings and see what they do.

Note that WP Super Cache has an option to disable cache for what they call “known users”. These are logged in users (and commenters), which allows for development (or commenting) without caching. That means for every refresh of the website in the browser window, you will get the latest state of that website instead of a cached version. That last one might be older because of that expiration time. If you set that expiration time to say 3600 seconds, a browser will only check for changes of the cached website after an hour. You see how that can be annoying if you want to see, for instance, design changes right away while developing.

Other WordPress caching plugins

I mention WP Super Cache here because it’s free and easy to use for most users. But there are alternatives. WP Fastest Cache is popular as well, with over 600K+ active installs. It has similar features to optimize caching:

A paid plugin that I also like is WP Rocket. It’s so easy to configure, that you’ll wonder if you have done things right. But your page speed test will tell you that it works pretty much immediately straight out-of-the-box. Let me explain something about compression and show you WP Rockets settings for that.

Compression

Regardless of whether your page speed test tool tells you to:

Try to minify your CSS files,
minify the JS files of your site,
minify your HTML files or
enable (GZIP) compression

These recommendations are all compression related. It’s about making your files as small as possible before sending them to a browser. It’s like reducing the file size of your images, but for JavaScript or CSS files, or for instance your HTML file itself. GZIP compression is about sending a zipped file to your browser, that your browser can unzip and read. Recommendations may look like this:

In WP Rocket, the settings for compression look like this:

Again, a lot is set to the right settings by default, as we do in Yoast SEO, but even more can be configured to your needs. How well compression works, might depend on your server settings as well.

If you feel like the compression optimization that is done with any of the plugins mentioned above fails, contact your hosting company and see if and how they can help you configure compression for your website. They will surely be able to help you out, especially when you are using one of these WordPress hosting companies.

Serving CSS and JS files

One more thing that speed tests will tell you, is to combine (external) CSS or JavaScript files or defer parsing scripts. These recommendations are about the way these files are served to the website.

The combine option for these files is, like you can see in the WP Rocket screenshot above, not recommended for HTTP/2 websites. For these websites, multiple script files can be loaded at the same time. For non-HTTP/2 sites, combining these files will lower the number of server requests, which again makes your site faster.

Deferring scripts or recommendations like “Eliminate render-blocking JavaScript and CSS in above-the-fold content” are about the way these scripts are loaded in your template files. If all of these are served from the top section of your template, your browser will wait to show (certain elements of) your page until these files are fully loaded. Sometimes it pays to transfer less-relevant scripts to the footer of your template, so your browser will first show your website. It can add the enhancements that these JavaScripts or CSS files make later. A plugin that can help you with this is Scripts-to-Footer. Warning: test this carefully. If you change the way that these files load, this can impact your website. Things may all of a sudden stop working or look different.

We have to mention CDNs

A Content Delivery Network caches static content. With static content, we mean files like HTML, CSS, JavaScript and image files. These files don’t change that often, so we can serve them from a CDN with many servers that are located near your visitors, so you can get them to your visitors super fast. It’s like traveling: the shorter the trip, the faster you get to your destination. Common sense, right? The same goes for these files. If the server that is serving the static file is located near your visitor (and servers are equally fast, obviously), the site will load faster for that visitor. Please read this post if you want to know more about CDNs.

There are many ways to optimize page speed in WordPress

Page speed tests will give you even more recommendations. Again, you might not be able to follow up on all of these yourself. Be sure to ask your expert in that case, like your web developer or agency, or your hosting company. But in the end, it’s good that you are using WordPress. There are many decent plugins that can help you optimize the speed of your website after a page speed test!

Read on: Site speed: tools and suggestions »

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[Announcement] SEOPressor Is Welcoming Guest Posts Now!

Posted by on Jul 29, 2018 in SEO Articles | Comments Off on [Announcement] SEOPressor Is Welcoming Guest Posts Now!

[Announcement] SEOPressor Is Welcoming Guest Posts Now!

Ever since the launch of SEOPressor in 2012, the plugin has gathered a massive interest among the users. To date, there are more than 200,000 domains that has installed SEOPressor. Over the years, we have worked with our customers passionately and together we discover strategies to make our sites better. We share our knowledge and findings through our esteemed SEOPressor blog. At times we also share our stories, which many of you love best, through which we share our experience.

We believe, learning shouldn’t be lonely. Hence, we are inviting you to share your voice, strategies, findings and experience with us, and with our 100,000 readers. Have 5 minutes to spare? Do read on how you can succeed just by guest posting and how it can be beneficial to you.

Starting from 5th of December 2017, we are pleased to tell you that we will start accepting guest posts! We want to feature you as a thought leader in your field. We want to share your knowledge with our readers. We want to expose your strategies, tools or secrets that have helped build your success to our readers, so they can follow and achieve the same. We also hope, through such collaborations, we can improve both our economic prospects and realize synergies that we both have never thought of! They exist!

That being said, there are some rules and regulations we like to observe so we are able to serve our readers in their best interests:

For all the guest blogs that we receive, we will propose changes and edits. We may make them for you, or you can make those edits, so your article can gather the best response from our readers. We have worked for years on this thus, we understand our readers’ appetite. These edits may include structure, tone, content, links, length of article, usage of additional medias. If you are still unsure on this part, be sure to discuss with us!
We are in the business of producing contents beyond existing interpretations hence, we look forward to see your thoughts, inference and perception that might not have been popularly discussed, or found. In other words, your unique perspective. Boy, do our readers love these articles and share like mad!
To make an article complete, many times, we have to recommend tools, resources or further readings or downloads. You are allowed to do so, and we could also help beef up the substances of the article with our references. However, too much is too much, so let’s put the readers’ interest first. Readers first, always.
While we believe this requires no further introduction, we’d still wish to bring it up. All articles and their content has to be copyright free.
As we have mentioned, we are here to share YOUR thoughts, YOUR profile is not something we will hide. We believe this should weed away keyboard warriors or people who prefers not to surface. Yes, we want your picture, big and clear. Readers always judge credibility of an article off the author.
Bios that include more than one link or sales language will be edited at the sole discretion of SEOPressor’s editors. The single link in the author bio should lead to the author’s blog or website as this is NOT a link building opportunity. It IS however, an opportunity to extend your expertise and thought leadership to a professional audience.

Articles must be written in English and well-proofread. Ideally, the post should contain a word range between 1500 to 2500 words. Note that we do not publish content related to religion, politics, or anything that is vulgar, offensive or inappropriate. Submitted contents should also not be self-promotional in any way for an enjoyable reading experience.

Kindly remember that basic formatting in the posts should be taken into consideration too; Headline, Keywords, Image where necessary, preferably in Word or Google Doc. Let’s ensure a smooth sailing process in between yeah?

We invite all bloggers of SEO background to send us your guest post on complimentary basis. In return, we will assist in editing and making sure your write-up suits our readers appetite, and also help share your articles to all our readers.

To learn if your post has been published, kindly visit the blog directly, or follow SEOPressor on Twitter and Facebook where all the posts will be shared.

If your article meets our editorial standards and aligns with our content strategy, we will respond to let you know that your article will be published. To submit the guest posts, please email us at [email protected]. The entire process may take up to 1 week.

We are committed to doing our best to make our site as accessible as possible but if you face any difficulties whilst using it or have any questions at all, please do not hesitate to contact us at [email protected]

Lastly, once everything is ready and set, we would appreciate your effort to share the blog post to your readers! All these are a part of building a better and stronger reading experience for all our readers.

By continuing to use us, or by submitting content for publication on SEOPressor, you hereby agree to abide, and that you are bound, by these Terms and Conditions.

Thanks for choosing to guest post with us, we are absolutely looking forward to read the fantastic posts you’ve written! Submit a guest post today!

Sincerely,
The SEOPressor Team

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Ask Yoast: How to update images without losing rankings?

Posted by on Jul 29, 2018 in SEO Articles | Comments Off on Ask Yoast: How to update images without losing rankings?

Ask Yoast: How to update images without losing rankings?

Updating ‘big’ things on your site can have quite an impact. You may well be facing (slightly) lower rankings or traffic for a while after changing things like your URL structure, or switching to a different TLD, for example. Sometimes, there’s little you can do to avoid that, other than properly implementing the changes and redirecting when necessary.

So, how about when you update and improve images on your site? Especially if some of your images are ranking well, you want to avoid losing those positions when updating images. How do you do that? You’ll find the answer in today’s Ask Yoast!

Bryan Fly sent us his question about updating images:

We want to make some improvements to the images on our site. The last time we did that we lost a lot of image rankings. My question is how do we update our images without losing organic positions on them?

Watch the video or read the transcript further down the page for my answer!

Updating images without losing rankings

“Well, Bryan, if you change them on the spot so you keep the same URL and you don’t change anything around them, you really shouldn’t be losing image rankings.

If you change anything around them, then Google has to index all of that and that will take a lot of time. So keep the same URLs, it’s basically the suggestion. Good luck!”

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

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Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Do you have an SEO-related question? A pressing SEO conundrum you can’t find the answer to? Send an email to [email protected], and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: Image SEO: Optimizing images for  search engines »

The post Ask Yoast: How to update images without losing rankings? appeared first on Yoast.

Digital Marketing Fundamentals: The Importance Of Keyword Research

Posted by on Jul 29, 2018 in SEO Articles | Comments Off on Digital Marketing Fundamentals: The Importance Of Keyword Research

Digital Marketing Fundamentals: The Importance Of Keyword Research

Today, we’re taking it back to basics. We have a long history of creating in-depth blog posts on the small details that can make a big difference to your SEO. But we have been guilty of overlooking the humble keyword.

Like scientists splitting the atom, there’s a whole world of detail beneath this simplest, most fundamental part of all digital marketing.

What is keyword research and why keyword research? Well, keywords are called keywords because they unlock audiences. That’s how I like to think about it anyway. They open the door to your efforts being discovered and engaged with online. Without that, you have nothing.

Keyword Research in digital marketing is something people often associate with SEO, but just like atoms form all molecules in the universe, keywords are fundamental to all of digital marketing. A good digital marketing strategy should be informed at every stage by the right keywords.

But what are the right keywords?

We’ll be exploring that question, helping you discern relevant keywords, and select them with traffic, sales and ROI in mind. We’ve already covered the basics of short vs long tail keywords, so if you need a definition, start there. Then come back here, and pick up where you left off.

Ready to bring in qualified leads, increase your conversion rate and generate real revenue? Read on!

Great Keyword Research Needs To Be Geared Toward Qualified Leads

Here’s a bit of knowledge from another part of the marketing world – posters. It’s called AIDA.

You need to think of keywords like they’re posters. The point is to generate interest in an action – namely, clicking a link that leads to your website.

Search for the keyword “digital marketing” into Google. What do you see?

Educational resources, definitions, and you’re probably being advertised a course of some kind.

That’s because this keyword is as broad as it gets. It’s a whole discipline. People looking for “digital marketing” are probably only just thinking about launching their first website.

Now type in “digital marketing trends 2018”.

Smart Insights wrote this in May, a full seven months before 2018. It gave the article time to rank, and the keywords reflect Interest, Desire, and Action. Those looking for this keyword in May are strategic long-term thinkers looking to find actionable advice that will give them an advantage.

This is the difference between unqualified and qualified leads. In a nutshell:

Unqualified Leads don’t know what solution they are looking for, don’t recognize your company or don’t know what it offers, and often aren’t willing to invest in your product or service as a result. You can convert unqualified leads into customers, but the churn rate (your number of subcribers and unsubscribes per actual customer) will be huge. It’s inefficient to target these people.
Qualified Leads are people in control, looking to fill in gaps to complete their knowledge. They know what they need from a solution, have a budget to work with, and are prepared to spend it on the right product or service. These people look for more specific terms because they need specific things. Their attention, interest, desire, and action are all driven toward getting the best results. As a result, their churn rate is much lower, and they’re much closer to converting when they arrive.

I recommend always trying to target qualified leads, and you do that by getting specific about your keywords. If a keyword has an incredible search volume, it doesn’t really matter if the quality of traffic is poor. You are looking for keywords that strike the right balance between volume and quality. You can look at the importance of keyword research being targeted at qualified leads like airing your commercials at the right time.

With that in mind, we can now look at how to do keyword research.

1) What Keywords Are You (& Your Competitors) ‘Naturally’ Ranked For?

If you are looking at how to do keyword research, chances are you already have a website and you’re disappointed with your traffic. Despite this fact, you may actually rank for keywords you simply aren’t exploiting properly.

Google Analytics can tell you what keywords people are using to find you, just go through Acquisition > Search Console > Queries to find a list of the queries that caused people to click on your site.

If you don’t know what keywords you already rank for, you can use my favorite tool: RankReveal.

RankReveal is a great tool that helps you find out what keywords your site is ranking for and it will even tell you who you are competing against.

They have recently launched another FREE tool, WhoRanksWhat that allows you to discover the keywords you’re ranking for, what that rank is, and what search engine.

WhoRanksWhat: You can also put in your competitors URLs to find out the same information for them.

2) What Are Your Competitors Trying To Rank For?

While the above information might help you understand what your competitors have historically managed to rank for, it won’t tell you what they’re up to right this minute.

Fortunately, if they want to rank for keywords, those keywords will have to be put in the title, description and metadata of their articles. All of these is available for you to view if you’re willing to pore over the source code. Simply go to their website, or a specific article, and open the console to view the source code. Here’s a breakdown by the browser for PC and Mac:

Firefox: Press CTRL + U (PC) or Command+U (Mac).
Edge: CTRL + U.
Chrome: Press CTRL + U (PC) or Option+Command+U (Mac).
Opera: CTRL + U (PC) or Command+U (Mac).
Safari: Press Option+Command+U.

Once you’ve opened the console, use “find in page” in the browser tools to search for “meta”, “h1” “h2” and “image” – pay attention to what words or phrases get repeated and you should be able to identify the keywords they’re trying to rank for.

If you know what they’re ranking for, it all depends on how much you trust them to have used best practices in finding their keywords. If your competitor is far larger and more dominant than you are, you may wish to avoid these keywords and find others.

However, if you put the keyword into Google and find few good results, you could enter a direct competition with them and try to get that traffic for yourself. Just be sure to measure your keywords in Google AdWords Keyword Planner to find out how popular and lucrative they are.

3) How Does Google ‘Guide’ People To Keywords?

If you’ve been using Google regularly for the past couple of years, you’ll doubtless have taken advantage of Google Autocomplete. Well, so is everyone else.

Autocomplete is an indispensable tool for learning what searches are the most popular for any given keyword or phrase.

What’s more, you can see at the bottom of the first page a shortlist of the most popular related searches.

These will provide you with more keywords to focus on.

This information come from simply checking out the first page of Google, which is all your potential customers will do in 90% of cases. Replicating their behavior will allow you to optimize your content to what your customer base is doing.

4) What Do Your Customers Want, And How Do They Really Find It?

Start thinking outside of the box, I want to challenge your assumptions for a second here.

Why do you want to know how to do keyword research? Chances are, to appear at the top of Google searches for your product or service, right? Well, finding keywords and populating them on your own page may not be the smartest way to get that same result.

The whole point of using keywords is that consumers are using them too. But once they’ve used them, what do they do next? The typical journey of an acquisition goes something like this:

Identify A Problem
Look For Solutions
Evaluate The Options
Make A Purchase
Evaluate The Purchase
Recommend Or Critique

At no point does this say “Use google keywords to identify websites trying to rank and choose from one of them.” The second and third steps are the ones we’re interested in today.

Increasingly, lists are getting featured at the top of Google. I’ve decided I want to get into hiking and I want the best gear. So I type in “best hiking gear”. I get a list recommending products from an influential site immediately.

Do I want to spend huge amounts of time evaluating thousands of products, or do I want to take an expert at their word and choose the product they recommend?

For most people, it’s the latter. So when it comes to keywords, knowing what high authority websites and influencers dominate them is useful. Instead of competing, look at guest posting. Send them a product to review. Look at influencers on Social Media (Instagram in particular) and try to get featured by them.

5) There Are A Hundred Ways To Say The Same Thing

We’ve hinted at this with Google’s “related searches” list at the bottom of the first page, but this rabbit hole goes down a lot further.

Using Thesaurus on your keywords can open up a huge array of new opportunities. Run these synonyms through AdWords’ Keyword Planner, and you can identify new potential opportunities.

Keyword Planner by Google AdWords is a free keyword tool that can help you to look for more keyword ideas and analyze the performance.

Another essential component of making the keywords you’ve identified work hard is discovering the LSI keywords associated with it. LSI, or Latent Semantic Indexing, basically means “related or shared meaning” – similar to the thesaurus idea above.

Using LSIGraph, you can put in your keyword to find long tail keyword alternatives that are already popular search terms.

This keyword suggestion tool is specifically designed for generating Keyword Research. No doubt, it has contributed hugely in the world of SEO.

Do The Fundamentals Well, And You’ll Be Rewarded

Keyword research process may feel basic, even mundane, but it’s absolutely essential to success, so it’s worth doing it well. With these resources, you’ll be able to ensure you maximize the benefit you get from the time you spend doing keyword research.

Once you’ve done it, it’s time to optimize your content using SEOPressor.

You can use it to input up to 3 keywords and get suggestions on how you can better optimize your content to maximize its rank on Google.

When was the last time you performed keyword research on your website? Tell us in the comments below. Any tips and tricks on how to do keyword research you know that we haven’t included here? Share them with our readers!

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The Four Step
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The Importance of SEO Meta Descriptions

Posted by on Jul 29, 2018 in SEO Articles | Comments Off on The Importance of SEO Meta Descriptions

The Importance of SEO Meta Descriptions

SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe.

You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when it comes to writing compelling and action-oriented meta descriptions for your individual web pages.

When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. There are also hidden HTML attributes and metadata details that you can add to the back end of a webpage to send useful signals to both search engines and users.

What Is A Meta Description?

Meta descriptions play a big role in search results. In case you’re unfamiliar with the term, a meta description is the snippet of information below the link of a search result. In essence, the description tag is a short paragraph that describes accurately and succinctly so that the users and Googlebot can understand what the content of the web page is about.

It’s purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description.

Before that, I would like to emphasize that although Google no longer uses meta description 100% of the time, it is still an opportunity you wouldn’t want to miss to massively improve your reader’s user experience.

Take a look at the image below that shows you the basic anatomy of a search result and where the meta description fits in.

When users perform a search, if the meta description is relevant to the search query, then there is a higher chance that Google will be using it.

If the meta title helps the readers understand what the main subject of the paragraph is, the meta description helps the the readers understand clearly what the content of your site is about.

Here’s a meta description example that appears when people share your articles across other websites and social channels like Facebook, Twitter or Google+.

Do Meta Descriptions Matter?

More often than not, meta descriptions can have a significant impact on your search engine optimization efforts. Google’s final words on meta description is “Use quality descriptions.” Keep in mind that having high-quality descriptions can be displayed in Google’s search results, and is beneficial for your website. Here’s a pretty extensive literature by Google about the implementation and best practices of meta descriptions, if you’re interested to know more.

So now that we’re on the same page and you’re fully equipped with the knowledge of what a meta description is, let’s break it down to see if you really need one.

The short answer to “Do Meta Descriptions Matter?” is Yes. The long answer? Yes, and here’s why.

1. Increase Click Through Rates and Improve Visits From Organic Search

It is a well known fact that the percentage of clicks will consistently drop as you go further down the page, because logically, a more relevant result will be placed at the top of the search engine results. While an SEO meta description won’t increase a page’s search rankings on its own, the results of a well-crafted meta description can boost a page’s rankings. When a link is frequently clicked on in, it sends signals to search engines telling them that a page is important and has relevancy that users prefer.

This makes having a detailed, relevant and eye-catching meta description much more important. In short, the better your meta description, the more likely it is for you to have good click through rates from organic search.

2. “Sell” Your Content

Although it is debated that the meta description doesn’t affect the ranking your web page, the side effects of a well-crafted one certainly can. A well-written meta description have been proven to increase click-through rate, and in some instances time spent on the web page, and these metric DO play a part in the algorithmic rankings.

3. The right message, the right people, the right time

Google uses meta descriptions to return results when searches use advanced search operators to match meta tag content, as well as to pull preview snippets on search result pages, but it’s important to note that meta descriptions do not influence Google’s ranking algorithms for normal web search.

4. Boost Visits From Social

Social sharing sites like Facebook commonly use a page’s description tag when the page is shared on their sites. Without the meta description tag, social sharing sites may just use the first text they can find. Depending on the first text on your page, this might not create a good user experience for users encountering your content via social sharing.

Characteristics of A Good Meta Description

I see writing meta description as a legitimate exercise in effective sales copywriting. It should do everything possible to drive someone to make that decision and click. Here’s how you can write meta descriptions that are clear, helpful and stand out to your readers.

1. Write between 135 and 160 characters.

There is no ‘this number is right’ in this. It depends on what Google adds to your search result and how much they want to show. The reason I say 135 is to give a benchmark to abide by. But to fit within the most common range of length, write a copy that is between 135 to 160 characters.

2. It should be actionable, in an active voice

Write them in active voice to help engage readers and grab their attention.

Well, of course. Passive language, when the subject of the sentence is being acted upon, is boring. Active language, when the subject of the sentence is taking action, is interesting and easy to visualize and understand. Therefore, an important content writing tip is to maintain the active voice as much as possible.

3. Include a call to action

Treat your meta description as a piece of your customer’s journey and use language that guides users to take the next step. Include a call to action that encourages them to act. Invitations like Learn more, Get it now, Try for free come to mind. At the same time, incorporating a short CTA or offer somewhere in your meta description is a great way to boost your click-through rate and be your answer to standing out from your competition.

Here’s a look at what Fave uses in their description. See how they introduce their offers?

4. Include the page’s targeted keyword

If the search keyword matches text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results. This is basically where you want the words which will take you to the top of the search engine result page to be. Your keywords are important – even if you take away all of the other words, the user should be able to know what your site is about when they read your relevant keywords.

5. It should be unique on its own

Each meta description and page title you create should be unique. If it is duplicated, the user experience in Google will be less. Do not use the same phrases or language for multiple rich snippets.

6. Provide value propositions

For every meta description you write you need to be mindful of what the user will be thinking: “Yeah, but, what’s in for me?” This is where you specific value proposition comes into play and should be utilized to clearly articulate what specifically you have to offer in relation to the particular service or product you’re writing a page description for.

In this example, the SEOPressor tells readers how the post will help them (“for better search and inbound marketing”)

How to Include Meta Description on Your Pages

Let’s say you have done everything that needs to be done beforehand, so what’s the next step? If you are using WordPress on a self-hosted domain, you are in luck. Set up META settings with SEOPressor Connect!

Step 1: In your blog post, go to the Meta tab

Meta tags are the key points that your article is talking about and helps rank it in search engine result pages.

For example, my blog title is “Keyword Research – Here’s How Anyone Can Get Started”. I have to make sure that my meta description describes it, so that my readers like you know what they are clicking on.

Step 2: Key in Your Title Tag and Meta Description

You can also see how many characters are there for your Title and Meta Description. Keep your Title under 55 characters, and Meta Description no more than 160 characters.

Step 3 : Once you’re done, you can click the ‘Preview’ button to see how they are displayed on Google

This is what the preview looks like.

Is That All?

Writing a good meta description isn’t a one-time operation. Try doing regular reviews and rewrites. As with landing page optimization, it’s crucial that the resulting search CTR is regularly reviewed and re-optimized to ensure that everything has been done to increase the chances of earning a click over the competition – especially in cases where matching the authority of a domain is hard.

Having the best title within the search engine result page could earn more clicks than a lower ranking page might otherwise generate. Don’t settle for an okay meta and always ensure that you’ve followed every step mentioned above no matter how long the process takes.

For further readings on this topic, here’s another blog post to boost up your knowledge “How to Increase Traffic By 286% With Meta Descriptions.” Enjoy!

Have I missed out on anything? Feel free to tell me about your metadata writing process in the comments below!

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SEO Guide: Perfecting On-Page SEO Optimization

An ultimate guide for every marketer to optimize your on-page SEO perfectly.
Identify all the SEO elements to optimize it the right way
Improve your traffic and ranking with this actionable step-by-step guide
20 on-page SEO tips are included to help you get on the road to your SEO success

The 8 C’s of Effective SEO Explained

Posted by on Jul 28, 2018 in SEO Articles | Comments Off on The 8 C’s of Effective SEO Explained

The 8 C’s of Effective SEO Explained

Quick question: Are you familiar with your “C’s”?

If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance:

Banking – Character, Capacity, Capital Collateral, Conditions
Marketing – Company, Customers, Competitors, Collaborators
Education – Creativity, Critical Thinking, Collaboration, Cooperation
Communication – Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous
Life – Choices, Chances, Changes

…. and so much more.

With that in mind, I figured why not come up with the C’s of Effective SEO? Hence, the birth of this blog post today. Although they are just eight small words beginning with a letter “C”, their importance for effective SEO is the same as the importance of the 8 wonders of the world.

Simply put, the future of SEO lies in this 8 C’s of content marketing strategies. Obviously, effective search engine optimization is much deeper and the tactics are more specific than the 8 C’s when you’re practicing true organic search engine optimization.

However, I believe that there are general principles you ought to know and follow to achieve utmost success in SEO.

Let’s begin.

Content

We often hear the phrase “Content is King”.

Indeed.

To write an effective SEO content that will rank, it is important to create content that appeals to your audience and provides a quick, concise answer to their question. If you’ve been in this field for long, I believe you’ll agree with me that this can be the most challenging task of a SEO copywriter, since it is never easy to determine a user’s intent.

Establishing a content strategy is the fundamental first step. It’s not just a matter of “Oh, we’ll create a blog.” Always communicate a clear and compelling message to lead your reader into understanding your unique story. Here are a few steps to writing a good SEO content:

1. Conduct Keyword Research

It is important to conduct keyword research to identify the keywords that are searched in relation to your topic. Never “assume” what people are searching for, but check with actual data from Google. Remember that if we want to get noticed by Google in order to be accessible to the public, we need to take into consideration what users are looking for.

2. Write for people not Google

We need to keep in mind that the content we are creating needs to appeal to people, and written FOR people. Take into consideration what Google wants to see at the same time not forgetting your audience is HUMAN.

3. Longer is Better

Longer blog posts get you noticed by both search engines and users. It is no surprise that search engines tend to give preference to longer, more in-depth blogs. This is not due to the fact that longer articles have a range of different keywords scattered all over, but it is also how much the user finds the content useful to their liking.

Writing awesome blog posts won’t instantly improve your ranking but in the long run, it will definitely have a positive effect on your SEO methods!

Context

If content is king, then context is his closest advisor.

I don’t know if you’ve noticed, Google’s approach to understanding the connections between content online is becoming increasingly “human”. Dozens of sources; maps to determine if your site is relevant, on page data to understand if your content is relevant and enjoyable. The most important factor however, are links.

1. Domain Authority – How trusted and influential your site is, determined by the relevancy and quality of the people who link to you. Read more about it here; https://seopressor.com/blog/how-to-increase-domain-authority/

2. Page Authority – Similar to domain authority, but focused on the topics covered on a particular page.

Search engines are rapidly developing the way they form links between content. To create connections which are similar to the way we do offline, with the goal of making your experience more natural and tailored to your tastes.

Code

When performing SEO audits, you’ll find yourself neck deep in the code at some point.

Code refers to the extra emphasis you place on content behind the scenes. How your website’s code is constructed will influence how your site’s information is interpreted by Search Engines. Among other things, it involves meta tags, title tags, headings, hyperlinks, bullet lists and other techniques to bring more attention to specific words.

Make sure you pay full attention to these few tips:

Keywords in page titles – hierarchy counts and be sure to make each page’s unique
Keywords in title tags – H1 tags are the most important
Keywords in alt tags of images
Keywords in domain name
Description in metadata
Page Speed – Fully optimize your site
Make sure the amount of time left on your domain’s names registration is not short term
Check to make sure your site is hosted on a trustworthy server

With the escalation of database-driven content management systems (CMS) such as SEO for WordPress, much of the source code behind that helps define the content and layout is standardized. Don’t have a gazillion links on your page. Make sure that your visitors can get anywhere on your site with three clicks of their mouse.

Connectivity

First goal of your social media strategy = connectivity.

SEO is rapidly becoming more socially focused, both online and off. Connectivity or conversations are your social media strategy’s first goal. Search engine optimization is becoming less about finding out how search works, and more geared towards a great experience for your customers.

How many people have bookmarked you? How many have shared you on Facebook? How many have Tweeted about you? Is anybody buzzing about your website?

Whether an empty “Hi” or an adoring comment, even a hate or know it all comment, this all add up to maintaining and improving organic reach. Take chance of this two-way and multi-party dialogue, instead of the traditional one-way corporate communication.

Conversation is about having the confidence to actively engage in discussion, not just about your site, but around it. Demonstrating that you’re knowledgeable about your business that you can make conversation; and ultimately direct people to your website. This is where SEO comes in full circle. Make content, provide context to fuel conversation: your customers will ask questions, which helps to define your content.

Consistency

In SEO, the small stuffs truly matters and consistency is especially powerful.

If you ask people what they think is necessary to get a website ranking high for a particular keyword, most of us will mention things like an optimized title tag, unique content and so on. While those factors are indeed important for SEO, they will produce very small results if you don’t combine them with consistency.

Allow me to tell you how impactful it will be on your SEO:

1. Creates Fresh Content For Search Engines

The more frequently you update your site with fresh content, the more opportunities you have to strengthen your SEO and be indexed higher by search engines.

2. Increases Opportunity to Rank for Keyword Phrases

The more blog posts you create, the more chances you have to boost your SEO rankings for a variety of keyword phrases. Because of blogging, the number of keyword phrases our users rank for typically doubles within a year.

3. Positions You as a Credible Resource

Blogging on a consistent schedule improves the chances that your readers will see you as a credible brand that they can always trust and look to for guidance on related issues. When you blog consistently, you create the impression that your brand is here to stay.

The bottom line is that while the quality of your content matters, how frequently you post and update your content is vitally important too. Balancing the relationship between quality and frequency is critical.

Credibility

Part of making a site a success from an SEO standpoint is making it credible and trustworthy.

To push yourself above and beyond the noisy competition, you need to build a sense of credibility with the search engine. Over a million sites can offer some information about virtually any keyword you can think of. So, how does Google determine which ten make it to the first page?

Let’s say a user is searching for “badminton racquet”. It’s not just enough to have the term occurring in your content a few times, and then optimize your title, ALT and META tags. This is where inbound linking comes in. You need to know why it is important for those links to come from related and authority sites and not just anybody.

With Google, it is always quality over quantity.

Consumer

WHO are your consumers?

In any and every business, the very first thing you need to determine is WHO are your target audience. Without this vital piece of information, you can’t possibly figure out what to blog about. This will vary completely based on the business you operate and the products you are offering.

Take for example, if you are a wedding photographer, then your ideal client is probably between the ages of 20 – 30 and female. This doesn’t mean that someone older or a male may not inquire about your services. But, this is the audience that is most interested in what you have to offer. This may take you some time to do a research and figure out exactly who your ideal clientele but it will be SO worth it in the end.

You need to really get to know how your customers think, develop content that they need across their entire journey, and test tot see what works best at each stage. Your success will come not only from customers that experience satisfying visits to your site, but also from delivering better experiences for potentially your most influential site visitors of all – the search engines,

Conversion

SEOs must focus on increasing conversions when delivering qualified traffic to their clients’ websites.

This is a bonus tip, but is by no means less important. If you are not seeing any increase in leads and sales, then you need to re-evaluate your SEO strategy. Where rubber meets road, no company is willing to invest its hard-earned cash towards SEO basics only to increase traffic.

The real magic or the real return comes from an increase in sales = conversion.

To ensure you stay on top of your conversions, carefully analyze your site traffic and other metrics to find out what your potential target audience is looking for right now.

That sums it all! My 8 C’s to an effective SEO explained.

Now you know the 8 C’s – Content, Context, Code, Connectivity, Consistency, Credibility, Consumer, Conversion, the next SEO strategy is to put them into practice. That’s not so hard when you think about it right? When you boil things down to those simple ideas, you’re bound to have a much better presence in search.

Are there any more C’s you have in mind and would like to share? Do let me know in the comments below!

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SEO Guide: Perfecting On-Page SEO Optimization

An ultimate guide for every marketer to optimize your on-page SEO perfectly.
Identify all the SEO elements to optimize it the right way
Improve your traffic and ranking with this actionable step-by-step guide
20 on-page SEO tips are included to help you get on the road to your SEO success