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Content planning for a (growing) blog: 6 easy-to-use tips

Posted by on Jul 16, 2019 in SEO Articles | Comments Off on Content planning for a (growing) blog: 6 easy-to-use tips

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give some practical tips on how to plan your blog posts – effortlessly!

A blog post planning that works

If your blog and your audience are growing and you’re getting more serious about blogging, you should make a plan for your content. If you have a personal blog, planning your content will be fairly easy: Our own blogger Caroline explains how she plans her blog posts here.

Planning becomes much harder if you are working with multiple authors who write about different topics or invite guest bloggers. I’ll share six important pointers that will help you to create a proper plan:

Want to read more about the technical side of a growing blog? Then read our article on how to manage the technical SEO of a growing blog. Or struggling with your blogs structure? Read how to keep the structure of your growing blog under control!

1. Create an editorial calendar

An editorial calendar is essential if you’re working with multiple authors and if you post frequently. That’s why you should create an editorial calendar in which you plot all the posts that you’re going to write. This could just be an excel sheet, but it’s easier to use an editorial plugin or service with a drag and drop calendar for this, e.g. Trello, MeisterTask or Monday. In this calendar, you can easily assign posts to authors and editors and, if you like, use labels for categorization.

2. Sit down and brainstorm

If you want to fill the editorial calendar, you could start with a brainstorm. Invite all your blog authors and sit together. Ask everyone what their ideas are and which posts they would like to write in the near future. Of course, you should use your keyword research as a basis.

Make a list of the ideas and wishes, and then plot them out on the editorial calendar. Make sure your authors finish their blog posts a few days before the publish date so you can proofread, edit if needed, and find or create accompanying illustrations or photos.

3. Decide on frequency

You should blog regularly. It’s hard to give exact numbers. For most company blogs, one daily post is fine and doable. But for a personal blog, this probably won’t be feasible. Try to establish some kind of frequency and stick to it. Your readers will appreciate a reliable schedule. Once you know you can commit to your chosen schedule, make sure to communicate it to your audience somehow, so they know what they can expect.

4. Add variation

If you often write about similar topics – beware of keyword cannibalization though – make sure to mix things up a little. Don’t post articles about nearly identical topics one after another. Of course, you can still write blog series, but try to vary between subjects as much as possible. You could also make variations in the form of your content. A video post, for example, spices things up!

5. Use news and current events

When planning your content, you should take a look at your calendar as well! Are there any major events coming up which are worth mentioning in your blog post? Or should you write some seasonal posts? Make sure to mix these ‘current-events posts’ with the other posts you have lined up.

6. Use a style guide

Composing a style guide for your blog is a great way to make sure everyone writes and spells in the same way. In a style guide, you can agree to write words in a certain way. Of course, we should all write in a grammatically correct way, but the use of capitals and brand names could differ. As all authors write for the same blog, it will create more unity if everyone spells the important words in the same way.

In the style guide, you could also agree on the length of posts, the use of paragraphs and headings, and the use of images. It should be a document in which you write down all the things that have to be consistent in your posts. And don’t forget to add some pointers for SEO copywriting as well!

If you work with an occasional guest blogger, a style guide could be a great document to help them write a post that fits the style of your blog as well.

Content planning will help you grow!

A growing blog will ask for more content planning, especially if you’re working with multiple authors. It’s important to agree on style, the topics to write about, and the number of blog posts to write. As long as authors keep on working and talking together, a blog with multiple authors can be a great success and make your site grow even further!

Read more: Blogging: the ultimate guide »

The post Content planning for a (growing) blog: 6 easy-to-use tips appeared first on Yoast.

How to grab featured snippet rankings with zero link building effort

Posted by on Jul 12, 2019 in SEO Articles | Comments Off on How to grab featured snippet rankings with zero link building effort

Featured snippets, also known as “position zero” placements on Google, have been receiving their fair share of glory and blame lately. 

While some big corporations like Forbes went ahead and questioned if Google is stealing traffic with the featured snippet, content creators like me have found it easy to get more traffic, thanks to being able to rank small sites on a featured snippet.

This post will give you a brief idea on how you can rank a page on Google’s featured snippet — without building any links to that page.

Understand the types

There are three major types of featured snippets that you can go for. As most of our clients are bloggers, we tend to go for either the paragraph snippets or the list snippets. Table snippet is another popular one that you can target.

Here’s a quick graph from Ahrefs about the snippet type and their percentages.

graph about the snippet type and their percentages

Targeting the right keywords

Once you finalize the type of snippet that you would want to go for, it is time to dig deep into your keyword research to find keywords that suit your blog and match the requirements for the type of snippet that you are going after.

If you are going for a paragraph snippet, you will have to find keywords that are primarily related to these types:

  • How to
  • Who/what/why

example of finding keywords on snippets

If you are trying to rank for a numeric list (numbered list or bullet points), the idea would be to structure your content in a way so that it offers step by step guides to someone. As per our experience, Google only shows a numeric list on featured snippet when the keyword tells Google that the searcher is looking for a list.

example of a listed featured snippet

For table snippets, the idea is to have structured schema data on your website that compares at least two sets of data on the page. You don’t really have to have a properly formatted column-based table to be able to rank for table snippets as long as the comparison and the schema is there.

example of a table structured snippet

Understanding the type and targeting the right keywords will do more than half of the job for you when it comes to ranking your website on the featured snippet with zero links.

However, you are not going to win the battle by out-throwing an already existing featured snippet. This will only work for keywords that don’t already have a featured snippet ranking on Google.

To grab featured snippets from the existing competition, you will need to go ahead and perform a few more steps.

Copying your competitor

Some will call it “being inspired”, but essentially, what you are doing is copying the structure of an existing featured snippet article and trying to make it better (both with content and if possible, with links).

What do I mean when I say, copying the structure of an existing page and making it better? If you want to rank for the featured snippet for the keyword “best cat food brands” and if the one, ranking at this moment already has a list of 20, you will have to create a list of 25, in the exact same format that the current one is using.

Once that’s done, the final step is simply to make sure you have proper schema on the page.

Note: It is very unlikely that this method will help you outrank an existing featured snippet unless you also rank in the top ten for that keyword.

How do we find keywords for featured snippets?

As you can imagine, finding the right keyword to target is winning half of the battle when it comes to ranking on featured snippets.

I use Semrush, but feel free to use your own tools. Here’s what our agency’s process looks like.

Let’s assume, for the purpose of this article, that I run a pet blog and I am interested in ranking for multiple featured snippets.

I would go to Semrush, and put one of my competitors on search.

example of competitor research on semrush

Source: semrush

Now click on “Organic Research”, select positions and from advanced filters, select – Include > Search features > featured snippet.

example of organic research

Source: semrush

This will give you a huge list of keywords that are currently ranking as featured snippets. As you can see, we found about 231 opportunities to target here:

listing of potential keywords for targeting

Source: semrush

It is time to add another condition to our advanced filters. Let’s select include > words count > greater than five. Here’s what the new result looks like:

example of using advanced filters in semrush

Source: SEMrush

From here on, simply organize the keywords by volume and then select the ones that you think matches with your target market. Like any keyword research, you will have to find keywords that have low competition and moderate search volume. Personally, I would try to go for keywords that have less than 500 monthly searches.

Make sure that you are following the initial three steps that we discussed. You will almost always have a higher chance of ranking on featured snippet following this strategy.

Khalid Farhan blogs about internet marketing at KhalidFarhan.com. He can be found on Twitter @iamkhalidfarhan.

The post How to grab featured snippet rankings with zero link building effort appeared first on Search Engine Watch.

Moz Local 301s To Uberall

Posted by on Jul 9, 2019 in SEO Articles | Comments Off on Moz Local 301s To Uberall

Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are looking at baking more “Local” data into their SEO tool suite which kind of fits with my take that that is where they have the biggest advantage/opportunity. Here’s what they said:

“Moz promised to re-focus on SEO 2 or so years ago. This was the impetus behind Keyword Explorer, Link Explorer, and On-Demand Crawl. Listings management is tangential to SEO, so rather than continue to maintain a service that is utterly distinct from everything else we do at Moz, we decided to partner so that we could put more energy into improving the Local Search product outside of listings management. I think customers will be very pleased when they see what we have in store for the coming months”

Just saw the news that Moz appears to have basically outsourced Moz Local functionality to Uberall. I guess it was announced last week, but the fact that there has been zero chatter and zero news reports about this until yesterday may be indicative of what drove this deal. I have no inside knowledge of why it happened, but I have a blog so I can pretend like I know (see E-A-T).

Local listings management is a crazy game. On the one hand you’ve got YUGE brands (think Target, Kohls, Macys, etc.) who have a hard time managing the location data for thousands of businesses and would probably love to outsource the NAPPITA™ as much as possible. In most organizations I have been exposed to, “Local” is the red-headed, bastard stepchild. Think more Theon than Ramsey. Most digital orgs that have thousands of locations think of themselves as ecommerce first and “local” a far-distant second. So a service like Moz Local makes sense to keep an eye on the bastards for the brands.

On the other hand, you’ve got SMBs which everyone thinks is a gold mine because there are so damn many of them. But once you get into trying to acquire and service them, you realize it is death by 20 million cuts. So maybe you come up with this brilliant idea to partner with agencies and let them incur the hassle of servicing these SMBastards ® only to find that they have their hands full acquiring, servicing and maintaining clients and don’t always appreciate giving a cut of the revenue to another vendor, particularly for something as hard to measure as NAP consistency. And when an agency’s client churns after a few months, I imagine they are looking at annual subscription services they signed that client up for and thinking not positive thoughts.

The problem is well-funded competitors like Yext* and Uberall are playing a global game and trying to grab as much big-brand market share as they can. It’s a big market to be sure, and there’s a ton of opportunity, but there are also plenty of competitors right behind them like Brandify, Rio, Reputation.com, SweetIQ, entire villages in the Philippines, etc. making it hard to stand out.

There’s a saying in Local, “SMBs don’t buy anything, they’re sold.” Same goes for big brands for anything they can’t put on the corporate credit card. So you need a salesforce. Which costs a lot of Benjamins.

So if you’re Moz, you’re hoping that your brand equity flows over to Moz Local and all of those big brands with locations that are subscribing to your SEO tools will naturally buy MozLocal because who wants to deal with multiple vendors?

Except you’ve got well-funded and scrappy competitors on the SEO tool suite side like BrightEdge, Conductor, OnCrawl, Botify, DeepCrawl, SEMrush, Ahrefs and on and on who are likely grabbing a lot of the big brands who might use MozLocal.

So Moz has to pick its battles. And typically when that happens, the core business wins.

Acquiring GetListed (and David Mihm) to create Moz Local was a great move on Moz’ part, but it seems clear from this deal that the market has changed significantly since then. The assumptions that went into that deal likely no longer apply. Moz, like any other business, needs to focus on its biggest opportunities for future growth. It seems clear from this deal that Local, or at least this PITA part of Local, is not Moz’ future.

As for Uberall, this seems like a great move for them. With their acquisition of NavAds last year , Uberall emerged as the feisty number 2 in this game. It will be exciting to see them, Yext and the other players duke it out. The ultimate winner will likely be the popcorn industry…

*FYI LSG does consulting for Yext and our blog format is still screwed up from a PHP upgrade. Who has time to deal with this crap?

The post Moz Local 301s To Uberall appeared first on Local SEO Guide.

Manage Your Communication with Clients on Your Website

Posted by on Jul 8, 2019 in Greg's SEO Articles | Comments Off on Manage Your Communication with Clients on Your Website

WordPress is certainly a great tool for you if you’re looking to grow your business, but it’s not enough to just have a nice site. You need to be able to communicate with visitors and/or clients. Luckily this isn’t hard at all to do.

LIVE CHAT PLUGINS

You want to do this because it can help you convert visitors into clients. Giving clients different options to get in touch with you will help them feel like they matter to you. That’s where live chat plugins come in!

. WP Live Chat Support – This free plugin allows you to chat either directly (i.e.- without being routed through a 3rd party), or through a hosted server. The free direct chat option is a good choice if you have a small business and don’t expect too much website traffic.
. LiveChat – A feature rich paid plugin designed to work with all WordPress site builders. LiveChat allows you to engage customers as they enter your site with a chat box prompting them to connect. LiveChat also provides several apps for your customer service team members to engage with customers, including Windows, Mac, iOs and Android.
. JivoChat – A chat plugin focusing on Omnichannel customer engagement. This allows you to channel all of your different modes of communication through the app, including email, Facebook, phone and live chat. This is a good option if you’re looking for simplicity and consistency in your different communication channels.
. Tidio Live Chat – A plugin that allows you to chat live with customers or use chatbots. Tidio Live Chat stands out with its simple installation, meaning you can get it up and running in very little time. Tidio Live Chat is a good option if you’re looking for a quick install.

CONTACT FORM PLUGINS

Live chat isn’t the only thing you can use – Contact form plugins are the best for a situation where Live Chat can’t be used, e.g. after-hours.

WPForms – A plugin focused on simplifying the form creation process with its ‘Drag and Drop’ interface. WPForms provides an easy to navigate user experience and plenty of templates to choose from, making it a good choice if you are looking for a plugin that doesn’t require a high level of technical skill to use.
Ninja Forms – Another plugin focused on smooth customer experience and a range of features. Ninja Forms comes in free and paid versions, and provides a high level of customizability. With an unlimited amount of forms in the free version, it’s a good choice if you’re looking to start with a plugin that you can upgrade later on.
HappyForms – A relatively new plugin based on the extensive experience of the Theme Foundry. HappyForms is another user-friendly option that offers free and paid versions. HappyForms is also relatively light on code, meaning it runs smoothly and is a good choice if you’re looking for a simple experience.

Metrics to Help Maximize The Value of Your Content

Posted by on Jul 2, 2019 in Greg's SEO Articles | Comments Off on Metrics to Help Maximize The Value of Your Content

Companies are making a large amount of content without considering which works and which doesn’t. There are metrics that can be used to find that out.

CONTENT PRODUCTION CYCLE HEALTH

In this case you need to track:

. The average length of production – start tracking time from the start of your content creation to the end of it.
. Delivery rates – track what content’s delivered on time and what’s late.
. Content coverage gaps – you need to first align your content to be in the consumer’s interest/s.

THE REACH OF YOUR CONTENT

In this case you need to:

. Measure engagement by each type
. Measure traffic by sales channel category
. Measure referrals
. Measure engagement by content type
. Measure engagement by sales stages
. Measure engagement based on buyer persona.

Internal metrics are important as well. Make sure to look at:

. Month-to-month internal views
. Month-to-month internal downloads
. Internal shares
. Shares of asset via email or social
. Referrals earned

THE ROI OF YOUR CONTENT

Content scoring measures how effective your content is or is going to be at getting conversions. You have to:

. Define alignment on the buyer’s journey – this means you make content based on what your consumers are or will be interested in.
. Assign scores to content types – the first and the last sort of content you publish should have a score placed on them based on how effective each is.

Today’s customer decision journey is so complex but AI can help

Posted by on Jun 28, 2019 in SEO Articles | Comments Off on Today’s customer decision journey is so complex but AI can help

Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as marketers turn to artificial intelligence, agencies and data to help them navigate new consumer behavior. Every marketer today needs to be addressing these challenges as the CDJ itself is disrupting the digital landscape.

For instance, consumers are increasingly turning to mobile devices throughout their journey to gather coupons, compare prices and read about products. Nearly 60% of shoppers research products and prices via mobile while in store and 87% of shoppers think brands need to build a more seamless shopping experience.

Consumers are also researching online and then converting in-store. In fact, according to a recent Harvard Business Review study, 73% of the shoppers studied used multiple channels throughout their journey. Consider these stats:

  • 50% of shoppers expect to make a purchase online and pick up in-store.
  • 71% of shoppers agree that it is important or very important to be able to view inventory information online for in-store products.
  • 45% of shoppers in-store to be knowledgeable about online-only products.
  • 87% of customers want a seamless experience and think brands need to put more effort into providing one.
  • Nearly 60% of shoppers use their mobile phones to look up product information and prices in stores.

You can see from these stats, omnichannel is here to stay as consumers jump between devices and online/offline activity. To make things even more complicated, at any point, consumers could be on the verge of conversion on one device while receiving early-funnel messaging on another. Today’s marketers must embrace omnichannel fundamentals, such as offering in-store pick-up online and optimizing mobile campaigns for a variety of KPIs such as downloads and views.

The new CDJ takes shape

While early marketing efforts and attribution models (first-click/last-click/linear/time decay) tended to oversimplify the CDJ, that is certainly no longer the case. The new CDJ has evolved to look less like a straight line and more like an intergalactic star with more data points than a single person could count. For example, this is an actual representation of just one data set of recent search queries on Bing related to “enterprise cloud software.”

When zooming in, one can see the myriad of keyword searches in color-coded clusters.

AI is no longer an option, but a requirement for experiencing success with today’s CDJ.

Here are some tips for creating hyper-personalized touchpoints in modern journeys:

  • Leverage cloud platforms and share data across all departments for greater customer insights.
  • Bring together first-party and third-party data signals to create holistic views of the customer.
  • Partner with technology providers and advertising platforms that can analyze the impact of online advertising to offline conversions.
  • Focus less on a path-to-purchase and more on an evolved path-to-identity.
  • Make all touchpoints shoppable (Instagram/chatbots/local inventory ads).

The post Today’s customer decision journey is so complex but AI can help appeared first on Search Engine Land.

How to develop content your target audience actually wants

Posted by on Jun 27, 2019 in SEO Articles | Comments Off on How to develop content your target audience actually wants

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.

But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.

In this issue of Agency Perspectives from Sharpspring, you’ll learn:

  • How to develop content your target audience actually wants
  • Tips on sharing and distributing content across relevant channels
  • How to use marketing automation to optimize your content

Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”

The post How to develop content your target audience actually wants appeared first on Search Engine Land.

Leveraging WP Site Traffic

Posted by on Jun 27, 2019 in Greg's SEO Articles | Comments Off on Leveraging WP Site Traffic

Let’s say you’ve just created a new blog for business purposes – now you need users to visit it and check out your content, products, or services. Attracting high-quality traffic is very difficult due to competition. Here are a handful of tips to attract said traffic.

FOLLOW GOOGLE’S GUIDELINES

“Google Webmasters” provides plenty of recommendations for content on your website, but here are just a few of those:

. Write with the Readers’ Interests in Mind

A hard-sell copy isn’t going to work because users tend to like reader-focused content. Write something that the target audience is interested in reading. Customer-centered content is also good too.

. Post Regularly

You do have to post something at least once a week.

TRY TO MAKE CONTENT THAT CAN GO VIRAL

Often, a certain subject or event ends up getting talked about vigorously, so articles and other content pieces that contribute to that conversation get a lot of attention. If you would like to try making this so-called “viral content” yourself, here are two ways you can do that:

. Use a Content Discovery Tool to Identify Popular Topics

This’ll help find the best-performing content pieces on the Internet. You can even search for these pieces using keywords pertaining to your blog and adjusting the time period.

. Use the Most Common Features of Viral Content

This has to be: Content written on positive topics that invoke amusement, laughter, and awe; Video reviews of popular products or services; articles that start with “Top 10” etc.; and, Quizzes, generators, and other interactive content.

CREATE INTERESTING HEADLINES

Headlines are tremendously important because they’ll intrigue visitors into more likely visiting your blog or post. In order to do that you’ll need to:

Refer to readers in your headlines, e.g. use “you” and “your”
Use promising words like “free,” “easy,” “better,” etc.
Use numbers, e.g. “5 Things You Should Say to Your Loved One Right Now,” “4 Signs He’s Cheating on You,” “8 Things You Need to Know about the New iPhone,” etc.

LINK BETWEEN POSTS

The reason to do this is because it makes visitors spend more time on your website and explore it. Amazon.com does the same thing with “Similar Products”. Also, having internal links allows for increased traffic by having people visit more pages on your blog.

COLLECT VISITORS’ EMAILS

Email marketing’s a great way to provide people with new content on demand. A lot of websites have a subscription form for this exact reason. Get a subscription form set whereever possible.

OPTIMIZE FOR SPEED AND MOBILE

This one is obvious and stated before but couldn’t be any more important. Users want things fast and they want a website to be readable, something that’s impossible without a mobile-friendly website design.

SHARE POSTS ON SOCIAL MEDIA

This is great for increasing your content’s visibility! Make sure to use visuals whenever you place new content on Facebook, Twitter, etc. Also make sure to Interact with those who engage with your posts.

WRITE EVERGREEN CONTENT

Evergreen content is simply content that stays relevant for long periods of time. News gets irrelavent very fast, so don’t write about it unless it’s company-specific news (business anniversary, new product/service, etc.)

How I Grew My Dying Facebook Traffic

Posted by on Jun 25, 2019 in SEO Articles | Comments Off on How I Grew My Dying Facebook Traffic

facebook

Is it me, or does Facebook just want to keep you on Facebook?

Every time I post a link to my site, I get less and less traffic. And it’s been this way for years.

In other words, my organic reach on Facebook was dying.

And to make matters worse, they give you hope every time they launch a new feature.

For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore.

The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore.

Now I am lucky to get 10,000 views.

But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic.

Because there has to be a way, right?

Well, there is. 🙂

And here is my traffic from Facebook over the last 7 days:

facebook traffic

That may not seem like a big increase, but I generated 10,621 visitors the month before. In other words, I took my Facebook traffic from 10,621 visitors PER MONTH to 10,085 visitors PER WEEK.

I am getting roughly the same amount of traffic I used to get in 30 days from Facebook, now in just 7 days.

So how did I do this?

Taking control of your own destiny

As marketers, our faith typically relies on the big giants… you know, Google, Facebook, YouTube, Instagram…

If they decide to change their algorithms your traffic could go up, down, or stay flat.

For that reason, over the last few years, I’ve been building up marketing channels that aren’t as reliant on algorithms.

For example, you may learn about new blog posts I publish through my email lists because every time I publish a new post, I usually send out an email blast.

Or it could be through browser notifications.

subscribers

Every time I release a blog post or a video… again, I send a message out through push notifications.

But why can’t we do the same with Facebook?

Sure, you can post on your wall or page like everyone else, but if Facebook doesn’t want to show it to people they don’t have to.

So, I decided to push really hard on Facebook Messenger, which gives you the same ability.

In other words, you can send a direct message to everyone on Facebook through their chat feature and share a message or a link to your website.

Something that isn’t too controlled by an algorithm… similar to text messaging or email marketing.

I built this list of 129,560 Facebook Messenger contacts and leveraged them to continually generate traffic back to my blog.

Now before I break down the exact steps I took to do this, the tactics here take execution and elbow grease. It isn’t rocket science, it’s not hard to do, but it does take a bit of work.

But first, let’s go over how Facebook Messenger marketing works.

Facebook Messenger

grow facebook messenger list

First, let’s back up on why Facebook Messenger is working so well today.

Facebook Messenger open rates are 50-80% click-through rates post elite stats.

When you send an email campaign, you can expect a 20% open rate on a really good day. On average, I get 28 to 31% with my NeilPatel.com email list.

In other words, if you send your email newsletter to 100 people, 20 people will open it. If you scrub your list and work really hard like me, roughly 30 people will open it, which still isn’t great.

However, when you send a Messenger message to 100 people, 88 people will open it and read it.

We’re talking about an 88% open rate on Messenger. That is crazy!!!!

Now over time, you will notice that it will go down, but it is still substantially higher than email.

But here is where it really gets interesting.

With email marketing, you’ll typically see a 2% to a 4% click-through rate. So for every 100 emails you send, you will get 2 to 4 clicks back to your site.

To give you a benchmark, again, I spend a lot of time fine-tuning my emails and I can get about 6 clicks for every 100 emails I send.

Better than the 2 to 4 percent most people get, but still not life-changing.

With Messenger? You can get 20% click rates.

Over time, you will see it go down, but it is still substantially higher than email marketing.

And it is not just marketing, it works with pretty much any industry. Here’s an example of a real estate company that leverages Facebook Messenger:

As you can see from the screenshot above, Facebook Messenger works like how you would chat with a friend on Facebook or even email. You don’t always have to promote or link, you could just have a conversation with a friend.

This is why their adoption rate is continually climbing in the United States.

That’s almost 140 million users that are projected to use Messenger.

Messaging apps are also surpassing social networks in popularity. Just ask yourself… how many times do you use WhatsApp each week?

But the key is to start now because it will become saturated just like every other marketing channel that works. So whoever builds the biggest list early on will have the best shot of doing well in the long run.

If you are already leveraging Messenger, great, just skip to the tips below to start growing your Facebook traffic.

If you aren’t, just like email marketing you are going to need software so you can send the messages on Facebook. You can start off with this free software called MobileMonkey.

Now let’s get into how you can build your Messenger list and get consistent Facebook traffic.

Tactic #1: Website Messenger widget

My own tests have shown that chat on a website can boost conversions 45%.

So I wondered, what would happen if I installed a Messenger bot on a website?

What’s great about adding this is that visitors get answers to their questions immediately, 24/7. Say goodbye to conversion bottlenecks.

But also, everyone who starts a chat on the site becomes a new contact in my Messenger list.

So how does this work?

Add a Facebook Messenger bot to your website with a widget.

Everyone who visits your website is invited to become a Messenger contact. Website traffic turns into Messenger contacts.

Most users are already logged into Messenger on their desktop or device. So when they have questions or want info and see the Messenger widget, they tap it and boom — new Messenger contact.

If your site is on WordPress site like 34% of the world’s sites, a WordPress plugin called WP-Chatbot is the quickest way to add Facebook Messenger chat to your site.

Install the plugin on your WordPress site and you’ll have Messenger chat on your site in just a few minutes.

This widget makes list building easy. An active website could get hundreds or thousands of new contacts from the visitors on the site who engage the chatbot every day.

Think about yourself.

Are you more likely to search for a contact form on a site, fill it out, and sit back and wait who knows how long for an answer to your question?

Or are you more likely to pop open the chat window, ask your question, and get an immediate response?

Tactic #2: Run Facebook click to Messenger ads

You can do a lot without leveraging paid traffic, but if you really want to put some fuel on the fire, a few hundred dollars goes a long way.

And for the purpose of this blog post, I spent $391.58 just so I would have some stats to share with you. 🙂

Facebook Messenger ads are a Facebook Ad format in which the user who clicks on the ad is immediately added to your Messenger contact list as opposed to going to a landing page where they may bounce or exit, anonymously.

Everyone who clicks the button on the ad converts when they send the advertiser a message — becoming a permanent Messenger contact.

The key part is… they need to send the advertiser a message. In other words, if you don’t get them to send you a message they won’t be added to your Messenger contact list so you won’t be able to send blasts to them.

That’s why you want to use an autoresponder. If which you automatically start talking to each person to increase your chance that they will get added to your contact list.

Here’s an example of an ad:

How much will Facebook click-to-Messenger ads run you?

I personally haven’t scaled a campaign too large yet, but with a $391.58 test budget, I’ve been able to generate leads for roughly 62% less than traditional Facebook ads.

But again, the key with all of this is in the autoresponder. Without that, your numbers won’t be too great.

Within MobileMonkey, use the bot content builder to create the autoresponder to your Facebook Ad.

Then create a new Messenger ad in MobileMonkey to connect your autoresponder to your Facebook Ad.

Next, pick the autoresponder from a drop-down of all your bot dialogues and connect it to your Facebook Ads Manager account.

The result is a low-cost ad campaign that drives more contacts into your Messenger list.

Facebook Messenger ads work time and again across industries, including e-commerce and service businesses.

Now, if you are like me and you prefer to do things a bit more organically and save some money, here’s how you generate more contacts without spending money.

Tactic #3: Use organic Facebook post autoresponders

Growing your list with a little ad spend goes a long way, but this next list building power tactic is totally free.

Anyone who comments on your Facebook Page posts instantly becomes your Messenger contact.

A Facebook post autoresponder adds people to your Messenger contact list if they comment on any Facebook post.

Here’s how it works.

  1. You post to your Facebook Business Page.
  2. Someone comments.
  3. A Messenger bot automatically responds and as soon as that person replies, they’ve become a contact in Messenger.

You can see an example of this tactic in action here:

The more engaging your Facebook post, the more likely it will be that people will want to comment on it.

These kinds of posts always get a ton of comments and contacts:

  • Quizzes
  • Contests
  • Riddles

You could ask fans to post a GIF in response to a question. “Describe your boss with a GIF.”

Or ask them to tell a story or ask them a question like “What industry are most of your clients in?”

Even just asking them “what do you do?” is super-engaging because people love to talk about themselves!

This store asks fans to name how many duck species are in the photo. Comment with your guess and get a discount code in the autoresponder follow-up.

You can create the Messenger dialog for this technique in MobileMonkey with the “FB Comment Guard” tool.

That feature is what allows you to add the autoresponder to an organic post.

I love this technique because it converts my hard-fought organic Facebook engagement into a list of contacts I can follow up with.

Tactic #4: Convert page fans into Messenger contacts

I’m a fan of cross-promoting, traffic-sharing, and allowing various marketing channels to build off each other.

After all, if someone follows you on one channel, they may want your updates on a different channel as well. This increases your odds of connecting with them and amplifying your content reach at any given time.

This tactic combines several methodologies for a boost to Messenger contacts.

If you’ve gone to the effort of building a robust Facebook page, you will want to convert these fans into Messenger contacts. Fans are great, but Messenger contacts are better because Messenger is personalized, interactive, one-on-one, and has way more visibility than Facebook News Feed.

Organic reach on Facebook is very low. Maybe 1%, of your fans on your Facebook Page will even see your post.

Using Facebook Messenger changes this. Instead of a low organic reach, you’re getting high-powered interactions that are personalized.

This is important because page fans aren’t automatically Messenger contacts. You have to invite them or connect with them in Messenger first.

Here are three ways to convert your Page fans into Messenger contacts.

First, and this one is pretty obvious, you can change the CTA button on your Facebook Page to “Send Message”.

Right now your Facebook Page CTA button might be sending traffic to your site with a button like “Learn More”.

Hover over the button until you see “Edit Button.” Then choose the option to “Contact you” and “Send Message.”

Customize the message that people will see when they click that button in MobileMonkey.

Boom. Now anyone who clicks the “Send Message” button from a Facebook Page will become a Messenger contact.

Second, create a Facebook Post Autoresponder (see tip #3).

This autoresponder was a simple invitation — Stay in touch! Sign up for Messenger updates.

Third, you can then use Page fan audience targeting of a click-to-Messenger Facebook Ad campaign.

Remember, your existing Page fans are more likely to take another step into more interaction with a brand that they know and trust.

Tactic #5: Turn your email subscribers into Messenger contacts

Email marketing has a low engagement rate.

Facebook Messenger has high engagement.

Would you rather send your content to your subscribers in a channel with a 2% click-rate or 20% click-through rate?

Ideally, you should do what I do and leverage them both.

Send your email list an invitation to join your Facebook Messenger list. Those who choose to do so will become email subscribers and Messenger subscribers, but their engagement level (and therefore your reach) will increase using Messenger.

One of the most effective marketing methods is to convert your existing contacts into more effective marketing channels.

Using MobileMonkey’s chatbot builder, you can create an opt-in page consisting of a quick and simple “Want to receive occasional updates?” invitation.

Link to that invitation anywhere you’d normally include a link.

Link to that invitation in a button, like the examples below.

And here:

Link to your Messenger experience in your:

  • Email signature
  • CTAs in blog posts
  • Business card in QR codes
  • Landing pages
  • Newsletter subscription forms

The list is as long as you are clever. And it works very well!

Conclusion

You are always going to deal with algorithms, but if you want more consistent traffic you need to take matters into your own hands.

Just look at me, I leverage email marketing, push notifications, and even Facebook Messenger marketing.

I’m now looking into leveraging text messaging too.

Sure, I leverage SEO, content marketing, paid ads, social media marketing… and every other major channel out there.

But I focus a large part of my efforts on controlling my own destiny and you can too.

If you haven’t started, start with Facebook Messenger. It works so well right now and I expect it to last for a while. The key is getting in on the right time and time is right now.

So what do you think about this strategy? Have you tried Facebook Messenger marketing yet?

The post How I Grew My Dying Facebook Traffic appeared first on Neil Patel.

Best WP SEO Plugins

Posted by on Jun 21, 2019 in Greg's SEO Articles | Comments Off on Best WP SEO Plugins

There are plenty of great plug-ins, but the ones on this list will enhance your SEO efforts.

1. SEO Yoast

This plugin’s probably one of the most used and popular WordPress SEO plugins by over five million websites. One of its best features is the XML sitemap management which allows you to easily create your own sitemaps. You don’t have to code and then fix it if something in’t working.

For content lovers, there’s the content optimization snippet preview which allows you to add your keyword, meta description and meta title to preview them as they appear on search. You also get tips and indications whether your content needs more on-site optimization, including reduction of keyword stuffing.

Moreover, Yoast SEO helps you identify and avoid duplicate content so you don’t get penalized by Google.

2. SEO Framework

Here’s another great plugin for small businesses instead of big companies. The interface looks like it’s integrated into WordPress, so it delivers fast SEO solutions and it’s time efficient. Not to mention that interacting with it feels very natural.

It has an AI built making it very interesting and it automatically optimizes your pages, so it gives you lots of possibilities to create a better website. It comes preconfigured but also gives you the option to change any settings you want. You can improve search results and the social presence too.

3. Broken Link Checker

This plugin parses your whole website and shows you how many broken links you have. You can find said list in a new tab of the WP admin panel – “Tools” -> “Broken Links”. Whenever you find them, there are some actions you can take: “Edit link”, “Unlink”, “Not broken”, and “Dismiss”.

4. All in One Schema Rich Snippets

This plugin can be used to improve the appearance in search engine results with rich snippets. The plugin can be used at its best for schema implementations, such as Recipes, Events, People, Products, Articles and so on.

Using it will give more accurate information to search engines about your website, help your results stand out in SERP and give you a competitive advantage.

5. Rank Math

This plugin helps you optimize your content and outrank your competitors. One of the coolest things is that it supports schema-based themes and also AMP pages.

With Rank Math you can check lots of errors and get a lot of information for your website:

. easy setup using the step-by-step installation and configuration wizard;
. rank tracking option to follow your keywords positions and LSI keyword integration;
. advanced website analysis section to spot any errors that need to be fixed;
. a modular framework so you can have complete control of your website;
. smart redirection manager;
. 40 monitor that identifies and fixes any 404 pages;
. internal linking management and suggestion;
. Google Search Console Integration;
. Easy configuration for rich snippets and so many more.

6. All in One SEO Pack

Here’s an easy WordPress plugin for beginners and small businesses that want to improve their website and increase their rankings, but it does has advanced features and an API for developers; for example:

. XML Sitemap support;
. Google AMP support;
. Google Analytics Integration;
. Webmaster verification options for Google, Bing, and Pinterest;
. Automatically generated meta tags;
. Built-in API and compatibility with a lot of other plugins;
. advanced canonical URLs and many more.

7. SEOPress

This simple fast and very powerful SEO plugin has loads of features that you can easily enable or disable as per required:

. Discover your suggestion for your content through Google’s suggestion.
. Fine tune with a content analysis tool.
. You can track Google event and traffic from the dashboard.
. It is very easy to create and manage 301, 302 and 307 redirects.
. You will be able to check the performance of your site with Google page speed.
. It allows you to implement Google structured data, such as product, article, event, local business, review, video, course, recipe and so on.

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