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How to Add Facebook Pixel to WordPress (2022 Update)

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on How to Add Facebook Pixel to WordPress (2022 Update)

To utilize Facebook’s powerful advertising capabilities, you need to install Facebook’s pixel code on your Website. In simple terms, the pixel is the bridge between your website and Facebook. Without installing the Pixel, you won’t be able to measure the effectiveness and profitability of your Facebook campaigns. So, if you plan to run any type […]

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400+ businesses swear by this secret to their digital marketing success

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on 400+ businesses swear by this secret to their digital marketing success

400+ businesses swear by this secret to their digital marketing success

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more leads, more customers and grow their businesses with explosive results.

With 1,000+ happy customers and 400+ reviews of 4.9+ on Google, the proof is in the pudding. Our “one team, one dream” ethos has helped us partner effectively with companies in the USA and across the world.

Our Gurus offer 100% transparency, no excuses, and no dodgy practices. Just serious digital

Results.

How we take your business from zero to 100, FAST:

Lock in a time with one of our Digital Growth Gurus. They’ll guide you through a strategy session that audits your digital presence and recommends next stepsIf you like what you hear, we pitch a plan that puts your business goals on the agendaReady to take the next steps? Our team hits the ground running to achieve your goals with digital marketing that works.

With talent and experience amongst the team that spans decades, we’re dedicated to helping you realize game-changing results that lead to lasting business success. We’re not here to give your brand a fresh coat of paint or a digital facelift. We’re here to provide your business with the ability to turn every challenge into an exciting opportunity.

All it takes is one Discovery Session for us to get the ball rolling towards insights and intel that could see your brand reach its full potential. If you’re serious about growing your business and are ready to devote the time, look no further than the Online Marketing Gurus.

Best of all? We offer our strategy sessions for free.

But it’s not for everyone. After working with hundreds of businesses across every industry and

size, we know what works and what doesn’t.

Free strategy sessions are available for businesses we know we can add the most value

to. In other words, businesses that:

See marketing as a revenue driver, not a cost centerAre ready to invest enough resources into their marketingWant to partner with a like-minded business – strong partnerships is how we help you get brilliant results

If the above sounds like you, let’s chat. Lock in your free digital audit today. 

The post 400+ businesses swear by this secret to their digital marketing success appeared first on Search Engine Land.

Content Governance: A Catalyst for Change

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on Content Governance: A Catalyst for Change

When it comes to the value of content governance, it’s not in deliverables, but in the change in processes and an organization. Paul McAleer, Group Content Strategy Director, explores how content governance often acts as a catalyst for change management.

Google rolling out new map and local interface in search

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on Google rolling out new map and local interface in search

Google rolling out new map and local interface in search

Google has confirmed with Search Engine Land that the search company is rolling out a new local pack and map design in the Google Search results. The new design moves the map to the right side of the local search results, often called a “local pack,” for the desktop search results.

Google’s confirmation. A Google spokesperson said “We’re constantly exploring ways to connect people with the helpful information that they’re seeking. We’re currently rolling out an update to the Search interface on desktop so when people search for places or businesses nearby, like ‘parks near me’ or ‘restaurants near me,’ they’ll easily see local results on the left and a map on the right. We expect this to be broadly available over the coming weeks.”

The new design. Here is a screenshot showing the map to the right side of the local search results:

The old design. This is the old design with the map at the top and the local results below the map:

Testing. Google has been testing this new design for several months now and just this week, we saw a spike in the number of people seeing this new design. In fact, I’ve been seeing it myself over the past few days. So we asked Google to confirm the rollout and the search company has confirmed it.

Why we care. If you or your clients see a lot of traffic and business from the Google local results, you may see changes to that traffic. The local results are now higher up on the desktop search results page, with the map being move from the top to the right side of the page.

I also recently saw some local SEOs talk about recently seeing changes to their local search traffic, we suspect it was a local ranking update, but it also might be related to this design change.

In any event, check the queries that you rank well for in your Google Business Profile insights and see how they appear in desktop search. It might mean more or less traffic, depending on the design change and placement of your local listings.

The post Google rolling out new map and local interface in search appeared first on Search Engine Land.

Google News performance report updated for accuracy, expect impression reductions

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on Google News performance report updated for accuracy, expect impression reductions

Google, on December 9th, has updated the news performance report in Google Search Console “to make it more accurate,” the company said. This update may result in a drop in the number of impressions you’d normally expect to see in this report.

It is important to note that this is just a reporting change and the reduction in impressions that you may see on or after December 9th is likely not related to any change in your site’s positions. Google said these reporting changes “don’t reflect any changes in user behavior on the Google News app or news.google.com.”

What Google wrote. Google wrote “Google has recently updated its logging system for Google News to make it more accurate. You may notice a reduction in the number of impressions for your site in the performance report for Google News. These improvements are to ensure you receive the most accurate report impressions from Google News via Search Console and don’t reflect any changes in user behavior on the Google News app or news.google.com.”

This specifically impacts the Google News performance report in Google Search Console, which is a report Google added in January 2021.

News performance report. The Google News performance report in Google Search Console shows you clicks, impressions and click-through-rates for your performance on Google News from news.google.com, and from the Google News app on Android and iOS.

Google said it helps news publishers answer questions such as:

How many times have my articles appeared to users in Google News?Which articles performed well in Google News?How does user behavior vary by country?

You can segment the traffic by page, country, device and data, and filter the reports by date range and other metrics.

What this report is not. This does not include the “News” tab in Google Search, which is covered in the performance report for search, filtered to the news search type – a report Google launched in July 2020 in Search Console.

There is a new help document on this report where you can learn more.

Timing. The timing of this update might not be the best for news publishers that also publish product reviews, maybe like the Wire Cutter. There is currently a December 2021 Google product reviews update rolling out this month. So it may make it harder for some publishers that are in Google News to track the impact.

Why we care. Make sure that when you report on your Google News traffic using Google Search Console’s performance report that you annotate the December 9th reporting update. You should correlate those reporting changes you see in Search Console with third party tracking and analytics tool. And more importantly, communicate this change to your clients or those you report to.

The post Google News performance report updated for accuracy, expect impression reductions appeared first on Search Engine Land.

20211209 SEL Brief

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on 20211209 SEL Brief

The post 20211209 SEL Brief appeared first on Search Engine Land.

Best Software to Create Amazing Online Courses

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on Best Software to Create Amazing Online Courses

With an online course builder, you can take full advantage of the growing demand for digital education. Over the last couple of years, countless individuals have discovered how simple and convenient it can be to develop new skills online. If you have specialist knowledge to share, and a passion for connecting with people, you could […]

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How to use headings on your site

Posted by on Dec 9, 2021 in SEO Articles | Comments Off on How to use headings on your site

How to use headings on your site

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers on how to think about headers and use them to improve the readability of your content.

Table of contents

Why use headings?Use headings to show text structureUse headings to improve accessibilityUse headings to improve SEOHow to use headings effectivelyStructuring your headingsHow to structure your headingsWhat does the subheading distribution check in Yoast SEO do?How to get a green bullet for your subheading distributionAn example heading structureAdding headingsUsing your keyphrase in the subheadings Yoast SEO can help you with the keyphrase in headings assessment How to add your keyphrase in your subheadingsHeadings in WordPress themesCheck your blog’s headings

Did you get a red or an orange bullet for subheading distribution in Yoast SEO? Learn how to distribute them better. Or, did Yoast SEO give you feedback on the way you use your keyphrase in subheadings? Learn how to improve that.

Why use headings?

Use headings to show text structure

Headings are signposts that guide readers through an article. Therefore, they should indicate what a section or a paragraph is about. Otherwise, people won’t know what to expect.

Readers like to scan content, to get an idea of what the text is about and to decide which sections of the text they’re going to read. Headings help them do that. Scanning the text becomes significantly harder for your readers when it doesn’t contain any headings. It’s even worse when you add long stretches of text after a heading. You don’t want to scare off people with the infamous wall of text.

For web copy, it’s good practice to make sure that your headings are informative to the reader. Some people like to tease their audience in the headings, trying to entice them to read further. While that can work very well, it’s also very easy to get wrong. Remember that the main focus of headings should be on the content – and the primary purpose should be to make the text easier to read and understand.

Also, keep the following two things in mind: firstly, a paragraph should start with a core sentence on which you elaborate in the rest of the paragraph. When restructuring your text to add a heading, make sure the first sentence of your paragraph contains the essential information of that paragraph. Secondly, consider how the information is structured in your paragraphs and what the relation is between paragraphs, and how a subheading can help make that information easier to digest.

Read more: Why text structure is important for SEO »

Use headings to improve accessibility

Heading structure is important for accessibility as well. Especially for people who can’t easily read from a screen. Because headings are in HTML, a screen reader can understand the article structure and read them out loud. By reading or listening to the headings in an article, visually impaired people can decide whether or not to read an article. Also, screen readers offer shortcuts to jump from one heading to the next, so they are used for navigation as well.

Don’t forget that, in many cases, what’s good for accessibility is also good for SEO!

Keep reading: Writing accessible content: 4 checks you can do with Yoast SEO and the block editor »

Use headings to improve SEO

It’s generally agreed that how you use headings doesn’t specifically impact your SEO. Making minor tweaks to individual headings likely won’t help your performance. However, there are indirect benefits. Using headings creates texts of higher quality that are easier to read. A better text is better for users, which is better for your SEO.

If visitors can’t quickly find what they’re looking for, they’ll probably leave your site and look for another answer to their question. This is why text structure and heading use also impact SEO. Search engines pick up on people bouncing from your site. When you have a high bounce rate, search engines can conclude that your page doesn’t give searchers what they’re looking for. Consequently, you might get lower ratings.

With headings, you should always put the user first. Use them to add structure and signposts to your content, and to describe what each section is about. If your headings let users know what your article is about, they’ll help Google understand your content, too.

How to use headings effectively

So, what is the best way to use headings? There are two things that we can advise you on: you should structure your headings well, and you should use your keyphrase in them. Yoast SEO can help you in both cases. In the Readability analysis, it checks how you distribute your headings. And, in the SEO analysis, it checks whether you’ve used your keyphrase. So let’s explore the importance of these two aspects, and take a look at how you can use Yoast SEO to write great headings. 

Structuring your headings

NOTE: There are two different sets of ‘rules’ when it comes to how to use HTML heading tags; the ‘classic’ approach (from the HTML4 standard), and, the ‘modern’ approach (from the HTML5 standard). We’re going to focus on the classic approach, as there are some usability and SEO challenges with the modern approach (you can read more about that here).

When you’re editing an article in WordPress, you’ll usually see different ‘levels’ of headings in the text editor – from ‘Heading 1‘ to ‘Heading 6‘. These come in different sizes; moving from largest to smallest. Behind the scenes, these are converted into HTML heading tags; from <h1> to <h6>. Your theme probably uses these HTML tags in its templates, too.

That’s why, when we talk about how to structure headings and content well, we talk about H1 tags, H2 tags, and so on. We’re referring to the underlying HTML code to differentiate between the levels of headings.

How to structure your headings

Your H1 isn’t the same thing as your page title. For more information, you can read about the difference between an H1 and the SEO title.

Firstly, you are limited to using one H1 heading on each page. The H1 heading should be the name/title of the page or post. On this page, that’s “How to use headings on your site”. You can think of your H1 like you would think of the name of a book. For example, on a category page, your H1 would be the name of that category. Or, on a product page, it should be the product name.

Then, as you write your content, you can use H2 and H3 subheadings to introduce different sections – like the “How to improve the distribution of your headings“ section, which you’re currently reading, which sits within the “Structuring your headings” section. Think of H2 subheadings like the chapters of a book. Those individual sections might also use more specific headers (H3 tags, then H4 tags, etc.) to introduce sub-sections. It’s rare for most content to get ‘deep’ enough to need to use H4 tags and beyond unless you’re writing really long, or really technical content.

What does the subheading distribution check in Yoast SEO do?

The subheading distribution check assesses whether you’ve used enough subheadings in your text. Most texts of over 300 words need subheadings, to help readers scan the text. So, this check will notify you if your text is longer than 300 words and doesn’t contain any subheadings. It’ll also let you know if a text section following a subheading is too long — i.e., more than 300 words –, and suggest you add subheadings to improve the readability of that part of the text.

We also have a video that explains more about the subheading distribution check and the keyphrase in subheadings check in Yoast SEO:

How to get a green bullet for your subheading distribution

So, what to do if you get an orange or red bullet in the Yoast SEO plugin for your subheading distribution? Well, first of all – and this is quite obvious – don’t forget to use subheadings! You should try to create a subheading for every separate topic in your text. This could be for every paragraph, but also for a couple of paragraphs discussing the same topic. 

We advise putting a heading above every long paragraph, or above a group of paragraphs which form a thematic unit. The text following a subheading generally should not be longer than 250-350 words.

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An example heading structure

Let’s say that we have a blog post about ballet shoes. We’ve chosen “ballet shoes” as our focus keyword, and written an article about all the reasons why we like ballet shoes. Without headings, there’s a risk that we might end up writing a really long, rambling piece that is hard to understand. But if we structure things logically using headings, we not only make it easier to read, we help focus our own writing.

Here’s what the structure of that post might look like:

H1: Ballet shoes are awesomeH2: Why we think ballet shoes are awesomeH3: They don’t just come in pink!H3: You can use them for more than just dancingH3: They might be less expensive than you thinkH2: Where should you buy your ballet shoes?H3: The 10 best ballet equipment websitesH3: Our favorite local dancing shops

See how we’ve created a logical structure, using H2 tags to plan out sections and H3 tags to cover specific topics? We’ve done the same thing in the post you’re reading right now!

This is a good example of how your headings should be structured in a medium-length article. For a shorter article, you should use fewer (or more general, high-level) headings. If you want to go into much more detail, there’s nothing stopping you from using H4 tags to create even ‘lower-level’ sections.

Adding headings

But wait, it’s good to know how to structure them, but how do you actually add headings? If you’re using WordPress, there are a couple of ways to do this:

Via the editor
The easiest way to add headings is through the editor. If you’re using the new block editor, you can click the + button and select ‘Heading’. Then, you can select which heading (H2, H3 etc.) you want to add.

If you’re still using the classic editor in WordPress, it’s easy too. Make sure you’re on the visual tab of the editor and select ‘Heading 1’ or another heading from the dropdown menu.

Using HTML
It’s also possible to add headings using HTML. In the classic editor, you will need to make sure you’re on the text tab (or directly in the code), and use heading tags <h1>, <h2>, <h3>, etc. to specify each type of heading. End each heading with a closing tag like </h1>. Like this:

In the block editor, you can also switch between the visual editor, or edit as HTML. To do that, click on the three vertical dots in the block toolbar. Then, select the Edit as HTML option. Like this:

Using your keyphrase in the subheadings 

Headings give you a great chance to use your focus keyword (or its synonyms) prominently, to make it really clear what the page is about. By adding your focus keyphrase to your subheadings, you stress its importance. Moreover, if you’re trying to rank for a keyphrase, you’ll have to write about it. If none of your paragraphs address the main topic, you’ll probably have a hard time ranking.

Still, just like keyphrases in general, it’s important not to overdo it. Add your keyphrase where it makes sense, leave it out where it doesn’t.

Yoast SEO can help you with the keyphrase in headings assessment 

After you insert your keyphrase in the Yoast SEO meta box, the keyphrase in subheadings assessment checks whether you’ve used it sufficiently. In Yoast SEO, you’ll get a green bullet if you use the keyphrase in 30 to 75% of your subheadings. Keep in mind that we’ll only check your H2 and H3 subheadings. If you have Yoast SEO Premium, the plugin can even check your use of synonyms.

How to add your keyphrase in your subheadings

Whether you add your keyphrase to a subheading depends on the paragraph(s) it’s connected to. Every paragraph in your text should tell the reader something about the topic at hand. In addition, your subheadings are nothing more than a very short outline of what you are going to say in one or more paragraphs. Therefore, it should always be possible to add your keyphrase to one or more subheadings. If you’re still struggling to achieve this, ask yourself a couple of questions about the structure of your article.

Does my text discuss the topic described in the keyphrase? If not, should I pick another keyphrase?Do my current subheadings accurately describe what I discuss below them?What paragraphs are most closely connected to the topic and the keyphrase?What questions do these paragraphs answer concerning the topic and the keyphrase?

Most of the time, you’ll find that answering these questions helps you add the keyphrase to one or more of your subheadings. If you can’t, you should probably consider question number one again. If that doesn’t solve your problems, consider educating yourself on copywriting and text structure, to get a clearer view of how a good piece is structured. Your keyphrase should be central to the topic. Therefore, you should be able to add it to a couple of subheadings.

Headings in WordPress themes

Most themes will use headings as part of their HTML code, but some don’t follow best practices. Almost all themes will automatically use the name of your article in an H1 tag. This is helpful because it means you don’t need to repeat the post name inside your content.

Unfortunately, some themes use tags incorrectly – they use tags in an illogical order (e.g., an H4 then an H2), or use tags messily in sidebars, headers, and footers. This can cause problems for accessibility, as the order of your headings might not make sense. Users, search engines and assistive technologies usually look at the whole page, not just your content area.

If you have a custom theme, you might be able to fix this by adjusting your HTML code. If you’re using an off-the-shelf theme, you may need to reach out to the developers. Either way, you should check whether your headings make sense on each template type on your website!

Check your blog’s headings

Using headings well is helpful for your users. It increases the chances of people actually reading your article, improves accessibility, and might even contribute to SEO. So add them into your copy – just make sure you use them correctly!

There’s a handy button in the upper left of the content editing screen in the WordPress block editor, named Details. This shows an outline of the page you’re editing. If you’ve structured your content well, it should look something like this!

If you’re still using the Classic Editor in your WordPress website, you can test your published article via the W3 Validator.

Read more: WordPress SEO: the definitive guide to higher rankings for your WordPress site »

The post How to use headings on your site appeared first on Yoast.

Bing launches Ethical Shopping hub in UK

Posted by on Dec 8, 2021 in SEO Articles | Comments Off on Bing launches Ethical Shopping hub in UK

Bing launches Ethical Shopping hub in UK

Microsoft Bing has launched its Ethical Shopping hub, which enables users to shop eco-friendly, upcycled or fair-trade fashion, the company announced Wednesday. The Ethical Shopping hub is currently only available to desktop users in the UK. “Currently, we are looking at a horizon of at least another quarter before a significant release in the U.S.,” Sumit Chatterjee, lead product manager at Microsoft, told Search Engine Land.

Bing’s Ethical Shopping hub. Image: Microsoft.

Why we care. Fashion brands that create sustainable products are the clear winners here. Although this iteration of the Ethical Shopping hub is limited to fashion products, Microsoft is looking into expanding it to more categories, which may provide more ethically-minded businesses with opportunities to get their goods (and values) in front of consumers.

Brand values have only grown more important over the last few years and consumers may be factoring their ethics into purchasing decisions. Amazon already has a similar feature, its Climate Pledge Friendly search filter, so it may be possible that Google releases its own version of ethical product search in the future as well.

How it’s different from Bing Shopping. Consumers can use the Ethical Shopping hub to browse by ethical fashion brands or products as well as trending and featured items. As mentioned above, they can also narrow down their options using the eco-friendly, upcycled and fair-trade options. Additionally, the hub will also feature articles about “informed fashion choices and other planet-friendly news topics,” according to the announcement.

The price drop and sales labels that are available on Bing’s traditional shopping experience will also be shown in the Ethical Shopping hub, so product feed data will continue to play an important role here as well.

How products eligibility is determined. Sustainable and ethical ratings are powered by Good On You, an organization that compiles and rates fashion brands based on their impact on people, animals and the environment.

“Information is gathered from brand and parent company credible reporting, third-party indices (e.g., the Fashion Transparency Index and CDP Climate Change and Water Security projects), and independent certifications, accreditations, and other standards-based systems (like Fair Trade, Cradle to Cradle, OEKO-TEX STeP and the Global Organic Textile Standard),” Microsoft said in the announcement.

These ratings are integrated into Bing Shopping filters and users can apply them when searching for fashion products.

The post Bing launches Ethical Shopping hub in UK appeared first on Search Engine Land.

LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson

Posted by on Dec 8, 2021 in SEO Articles | Comments Off on LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson

What’s happening?

If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO.

With that in mind, LSG is hosting our first ever virtual event on Core Web Vitals! LSG’s Director of Web Intelligence, Rachel Anderson, has performed an exhaustive analysis comparing different location page providers to see who is winning and who is losing. She will be spilling the beans in an interview you won’t want to miss. This research into Core Web Vitals allowed Rachel to help brands better understand what they should be looking for from a performance standpoint when choosing how to manage their location pages.  

Join our CEO, Andrew Shotland, and Director of Web Intelligence, Rachel Anderson, as they discuss the latest findings on some of the top location page providers and where they stand with respect to Core Web Vitals. If you’re a brand, a location page provider, or an SEO, this event is definitely for you.

What are Core Web Vitals?

Core Web Vitals are a key part of a winning SEO strategy for multi-location brands because they help Google determine ranking for websites and location pages. It’s not breaking news that page loading speed is important for Search Engine Results Pages (SERP) rankings. However, recent Google updates, like the Page Experience Update, have put three metrics, in particular, into focus as specifically impactful. These three metrics are Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.

Given the fact that most multi-location brands opt to use third-party services to create location pages, we thought it would be a good idea to see how they stack up. LSG’s Director of Web Intelligence, Rachel Anderson, has done two separate analyses over the past year to do just that. She compared the core web vital of location page providers including BirdEye, Brandify, ChatMeter, Rio SEO, SOCi, Uberall, and Yext. Rachel did the initial analysis in July of 2021 and then she pulled the data again to check if brands saw any improvements or updates over the past 6 months. Many of the results were surprising and have large implications she will be discussing in detail over the course of the interview.

Why should I care? 

It’s essential for multi-location brands and businesses with physical locations to have high-quality location pages. This means having a consistently fast and stable loading experience which is tracked by measuring core web vitals.

 Brands that suffer from poor quality or speeds may be in danger of being penalized by Google’s updated algorithm and losing their search position, which spells bad news for their SEO. This will impact user experience and the ability of brands to deliver useful content or convert their customers.

Who is this event for?

Multi-location/enterprise brands
SEOs, Developers, and really anyone with a website and different page types
Location page providers
Anyone interested in the cool stuff LSG is doing!

When is the event?

Dec 14, 2021, at 11:00 AM in Pacific Time
Dec 14, 2021, at 1:00 PM in Central Time 
Dec 14, 2021, at 2:00 PM in Eastern Time 

Where can I sign up?

The interview with LSG’s CEO, Andrew Shotland, and Director of Web Intelligence, Rachel Anderson, will take place over Zoom and you can register for the event here

The post LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson appeared first on Local SEO Guide.