SEO Articles

Google to sunset old Search Console message panel

Google to sunset old Search Console message panel

Google Search Console will sunset the old legacy version of messaging starting on August 1, 2022. If you try to access the legacy version of the Search Console message panel, you will be presented with a notice that reads “Important: This report won’t be available after Aug 1, 2022. Please use the new Message panel instead.”

The notice. Here is a screenshot of the notice that I can see for one of my verified sites in Google Search Console:

All messages moved. There is no need to worry, back in February 2022, Google moved all messaging from the old Search Console to the new Search Console. Google said then it has “finished the migration of all the messages into the new Search Console interface.” As a result of this, you should expect even “more user messages in the messages panel.”

More details. When Google rolled out the new Google Search Console in 2018, not everything was migrated from the old to the new platform. In fact, there are still several tools in Search Console that are not yet migrated. In 2019, Google revamped the Search Console messages into a bell icon in its own panel. But not all messages were found in that section when that launched. Now, all messages should be accessible in that message panel and the old version will go away in the next several weeks.

Why we care. It is now easier for you to see all the messages you would be getting from Google Search Console in one place. It might be a bit overwhelming to see all these messages, but don’t worry, scan through them and anything that seems concerning or important, speak to your SEO consultant, agency or developer for their assistance.

Removing the old version will force some of you who continue to check those messages to just focus on one message panel going forward, hopefully saving you time and resources.

The post Google to sunset old Search Console message panel appeared first on Search Engine Land.

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Top 7 SEO tips for WordPress sites

Top 7 SEO tips for WordPress sites

If your WordPress site rank is not performing as expected, all hope is not lost.

There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results.

1. Make sure HTTPS is enabled

Using an SSL certificate to secure your website lets your viewers know your site is secure, which helps with ranking.

SSL certificates are available both free and paid. Once you have an SSL certificate installed for your site, use a plugin like Really Simple SSL to assure your content is served from the secure protocol.

2. Optimize your URLs

A good permalink structure is crucial to SEO-friendly URLs.

WordPress gives you this functionality from installation, but you can make changes to it with plugins for more modifications.

URL optimization is important when optimizing your pages on your site for certain search queries and keyword phrases.

Placing your primary keyword in the URL is considered a best practice for on-page SEO.

When a search engine crawls your site, it’s easy for them to understand what your content is about.

3. Use an SEO plugin

SEO plugins are a great way to diagnose and improve both technical and on-page SEO recommendations. Consider installing one of these recommended plugins.

Yoast SEO – One of WordPress’s most popular plugins. The free version of Yoast boasts tools to help optimize your content for SEO and improve overall readability.

Rank Math – Rank Math has an intuitive panel on your page or post that allows you to see changes that would positively affect your SEO.

4. Meta descriptions

Meta descriptions or tags is an element that summarizes the content of your post or page. It gives search engines a brief description of what they will read or find on your website.

A meta description should not be longer than 275 characters long as that is all Google will display.

A compelling meta description can bring more readers to your post, adding to your SEO rank. You will want to add your keyword to your meta description for easy lookups and add it to your content.

5. Craft good content

High-quality content is one of the best ways to improve your SEO. Good quality content goes deeper than the material you write or create on your website.

Assure you have a deep understanding of the subject you are writing about and do some keyword research to best capture your audience’s attention.

Avoid creating duplicate content on your site. Duplicate content refers to ideas or topics that have already been created or discussed on your website and will negatively affect your SEO score.

A good model to follow is the E-A-T model, which creates trust with your user and an overall better SEO ranking.

What is E-A-T content? Google uses search quality guidelines to ensure the content on a site is good for users. It is not a ranking factor for SEO, but it affects how your content is read.

E-A-T stands for the expertise of the writer, authoritativeness of the content or site itself and trustworthiness of the content provided.

Assuring your website has an about us page will show your authoritativeness and expertise to your readers. Because of this, collaborating with other experts contributes to your SEO.

6. Site optimization

Today, site speed is another important factor for SEO optimization, as serving content as fast as possible is what a lot of users need—every second matters.

Use a hosting provider that is optimized for your WordPress site with options such as NGINX or Redis for server-side caching.

An example of WordPress optimized hosting is InMotion Hosting’s Ultrastack, which uses NGINX to intelligently cache frequently-used resources to save memory.

Images should also be optimized. If they are too large or take too long to load, it will strain your website. Using a CDN (Content Delivery Network) to serve your content helps reduce load times.

The Jetpack plugin provides a free image CDN, but there are other hosting resources that can be used such as Cloudflare.

If your current hosting provider does not provide server-side caching, you can use a caching plugin such as W3 Total Cache or WP Rocket.

7. Keep an eye on your analytics

Google Search Console and Google Analytics go hand in hand to track how your website is performing. These metrics give you detailed information about how visitors interact with the content on your website.

Other resources are Bing’s Webmaster Tools and third-party options such as Semrush.

Utilizing these tools also allow you to review your keyword rate, as well as site speed.

Final words

SEO can be challenging, especially if you are a new website creator or small business owner; however, keeping the tips above in mind will help you along the way. Having the right foundation to start and creating good quality content will ensure your website and media rise to the top.

Get WordPress Hosting that’s optimized for performance and SEO.

The post Top 7 SEO tips for WordPress sites appeared first on Search Engine Land.

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6 Amazon marketing strategies to implement in 2022

Amazon’s reign as the king of ecommerce won’t end any time soon.

More than 2 billion people visit Amazon each month, according to Statista.

So, how do you stand out and generate more sales? 

The core belief behind Amazon’s algorithm is straightforward. They want customers to continue buying. They are interested in sales just as much (if not more) than you are as a seller.

The difference? Amazon doesn’t have any loyalty toward any brand other than their own.

More sales lead to higher rankings, which in turn, leads to more sales.

But how can you get past the chicken vs. egg scenario to start seeing improvements?

Here are the six marketing strategies you can use to grow your Amazon sales.

1. Cover the basics 

Tips and tricks don’t replace solid marketing fundamentals. In general, you should be thinking in terms of strategy, not just tactics. 

Do you have high-quality photos and strong copy? How are you positioning your brand/product? Are your prices competitive or is your product differentiated? 

These matter on every channel —  especially Amazon. You can’t start optimizing until your basics are covered.

2. Reanalyze your keywords and focus on keyword relevancy

Amazon’s algorithm may be focused on customers buying products, but that is similar to saying Google’s algorithm is focused on providing the best answer. While it may be true, a lot of variables and nuances go into rankings. This includes:

Ratings.Sales fulfillment.Sales velocity. Inventory.Pricing.CTR.

With the A10 Algorithm update (which seems to be based on several updates throughout the years instead of one major update), matching the shopper’s interest/intent has taken center stage. Amazon is attempting to show products based more on searchers vs. their own profitability. 

While you may have done keyword research when you first set up your product detail page, shopping behaviors may have changed. You should regularly conduct keyword research and make sure you have the terms placed throughout the product detail page. This includes important areas like title, description, and bullet points.

This isn’t simply stuffing keywords in your copy. You still have to write for shoppers in a way that drives conversions. The algorithm may rank your product, but it doesn’t buy it. 

Shoppers are the ones reading and making the decision whether to purchase. Your copy must help convince them that your product is the right choice.

3. Invest more in advertising

As expected, Amazon Advertising continues to grow and be an essential part of the company’s revenue.

Amazon’s ad revenue was more than $31 billion in 2021. That’s more than triple its 2018 ad revenue of $10 billion.

If you want to be successful on Amazon, an ad campaign is a must.

Amazon rewards sales and running Amazon ads allows you to get those sales. Unlike Google Ads, where paid ads have no impact on organic placement, Amazon does. You can stimulate sales velocity and improve your rankings by investing more in Amazon Ads. 

As the competition continues to grow, so does the cost.

The good news is that Amazon also continues to refine its ads platform to give you more options and data to improve your Advertising Cost of Sales (ACoS). ACoS is calculated by dividing your ad spend by your ad revenue and multiplying it by 100.

4. Bring in more off-Amazon traffic

Amazon is dominant online and they want to remain that way. A good way to do that is to get traffic from other sites. That is why Amazon does take into account traffic that leads to sales from off-Amazon channels like Google and Facebook. 

Take advantage of the Brand Referral Bonus program and create an external traffic campaign for your product listings. Whether it is Google Ads, Facebook Ads, or any other type of campaign to drive traffic, you can set yourself up to receive a commission from Amazon and higher organic listings for your products when done properly.

5. Use a coupon with Amazon advertising

Everyone loves a discount and a good deal. You can play off both psychological triggers by running a coupon for your sponsored product ads. 

Sponsored product ads allow your product to be shown within the search results for specific terms.

When you run a coupon at the same time searchers can see your product with a discount. This not only helps the CTR from the search results but also leads to a higher conversion rate – both crucial metrics for successful Amazon marketing strategies.

In many cases, it isn’t even the amount of the coupon that makes the difference, but simply having one is enough.

Even if you can’t offer a coupon with advertising and turn a sustainable profit on your sales, you should still consider it for a period of time. The improvements in your rankings could lead to higher sales well past the full advertising blitz.

Keep your guard up, however, because you are never operating in a silo. Competitors will always be after your market share. 

6. Invest in high-quality videos

Photos still get most of the attention (rightfully so), but videos have earned their place among the must-haves when it comes to listing quality.

The more information you can give to potential buyers to make them understand and trust your product the higher your sales and the better your reviews will be. 

These four video tips may help you produce more sales from your Amazon listing:

Shoot a video describing and using your products.Make sure you have a plan to address the pain points your product solves and highlight other important differentiating factors.Highlight how your product compares to others and show it being used with a lifestyle video to determine what resonates most with your buyers.Keep it focused on sales.

Remember, Amazon wants happy customers and more sales — just like you. 

Even though it may feel like it, it isn’t you vs. Amazon. It is you vs. the other products someone would buy instead of yours on Amazon.

Keep strategy focused on awareness and conversion. If you implement the right strategy, Amazon should reward you with higher rankings. 

The post 6 Amazon marketing strategies to implement in 2022 appeared first on Search Engine Land.

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Twitter removes nofollow attribute from links in tweets

Twitter removes nofollow attribute from links in tweets

Twitter has removed the nofollow link attribute from Twitter posts, tweets, in its source code. It is unclear if Twitter removed this attribute on purpose or not and if even search engines, like Google, would value links from Twitter or not.

Timing. According to Chris Silver Smith, Twitter removed the nofollow link attribute sometime in the past couple weeks or so. He said on Twitter “Twitter is apparently no longer using rel=”nofollow”. This includes links you find on “profiles, tweets, and other pages on Twitter may now contain followed links,” he said.

SEO folks, you might be interested to know that Twitter is apparently no longer using rel="nofollow". So, profiles, tweets, and other pages on Twitter may now contain followed links! Observations

— Chris Silver Smith (@si1very) June 10, 2022

Back in 2008, former search quality lead and spam fighter, Matt Cutts, posted that Twitter added the nofollow link attribute to bio sections on Twitter. Within a year later, Twitter added the attribute to all tweets and other sections of their site.

Will these links count? It is hard to know if Google or Bing or other search engines will start to now follow and count links found on and within tweets. We know Google can sometimes treat links that do not have a nofollow attribute, as if it does have a nofollow attribute. I would assume Google would by default do that with most social networks, including Twitter, because user generated content and links, are hard to trust in general.

Will it last. Also, I suspect Twitter will soon add the nofollow link attribute back to external links as soon as they hear about this publicly. So this may be short-lived. We have reached out to Twitter for a statement.

Why we care. Twitter is one of the largest social networks and is used heavily by SEOs and marketers. If links remain unfollowed, it potentially might lead to more link spam on that network and both hurt the usefulness of Twitter and potentially the value of links in general on Twitter.

But again, I really don’t think Twitter intentionally removed the nofollow but we will see.

The post Twitter removes nofollow attribute from links in tweets appeared first on Search Engine Land.

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YouTube lifts some restrictions for mastheads ads

Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead. 

Effective today. Google will now allow booking for masthead ads for the following categories:

Sports betting (US only)Alcohol (where legal)Prescription drugs (US, CA, NZ)

What Google says. A spokesperson from Google stated “We’re constantly reviewing our ad requirements  to improve our products and services. Given the evolving regulatory landscape for sports betting and following our successful implementation of our new “per market” YouTube masthead format, we believe that this decision balances the needs of advertisers and consumers.”

Categories for election and political ads, as well as (non-sports) gambling remain restricted.

Additional YouTube masthead changes. In 2020 we reported on Google’s announcement that they would discontinue full-day masthead reservations and replace them with more targeted options. The new CPM option allowed mastheads to be more accessible to a broader market of advertisers. 

View the changelog. You can view the changelog and new policies here.

Why we care. Mastheads are just one of many YouTube and Google advertising formats, and only a fraction of overall ad impressions for YouTube on any single day. But advertisers in any one of the previously restricted categories above can now select that placement, giving them more options for their ad campaigns.  

The post YouTube lifts some restrictions for mastheads ads appeared first on Search Engine Land.

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10 quick and easy tips from LinkedIn for creators

10 quick and easy tips from LinkedIn for creators

Want to publish great content on LinkedIn? 

Coming up with content ideas can be a challenge.

Sometimes the hardest part is coming up with the right idea.

It also can be easy to talk yourself out of your own ideas.

So if you’re in need of some ideas or inspiration, here are 10 quick and easy tips to come up with topics.

All of the following tips were provided by various LinkedIn for Creators team members during their live What Creators Need to Know: Episode 4. I’ve summarized those for brevity and also sprinkled in a few of my own thoughts to add some context.

1. Look up common hashtags

Focus on hashtags that are used by, and relevant to, your industry.

Click on the hashtag to find high-performing posts. Use this for some inspiration on topics.

However, don’t steal or slightly reword posts from other creators. You will probably be called out.

2. Talk about timely topics

This can be current events or industry news. You can also use LinkedIn’s trending section to find popular news stories and conversations, which you can use as inspiration for your next post.

Do you have to weigh in on partisan or controversial issues? That’s your call. Just know that your post could get filtered out if it’s political or you could lose followers who disagree with you.

3. Experiment with formats and publishing times

Try out a variety of content formats – mix up photo, video and text posts. See what works with your audience.

If you do livestreams, for example, figure out what works best for your audience. Try out a couple of different days of the week and times of day to see which gets you the most views. 

Consider polling your followers to find out when they would be most likely to watch. Once you figure out your time, be consistent to make watching you a habit. 

4. Quality over quantity

Not every LinkedIn post has to go viral.

Focus on creating content that could directly help one person – or even just a few people. 

If that post also happens to go viral, that’s an awesome bonus.

But numbers shouldn’t be the only way you measure success.

Before hitting Post, think about your audience. Could you content help them:

Become better at their job.Advance in their career.Solve a problem they’re experiencing.Learn something new. Understand current events, an issue, or other types of changes.

5. Share your truth

The good, the bad, the ugly. Show your personality. 

People want to see your real life, voice and story.

LinkedIn is a professional network, but that doesn’t mean you always have to be super polished and super professional.

6. Spark conversations – and keep them going. 

Ask your audience a question that will elicit a response and also encourage them to share their insights and thoughts. Help keep the conversation going by responding to comments.

Aside from adding questions to your post, you can use polls or tag others who you think would be beneficial to the conversation or anyone your audience would like to hear from. 

That said, tag wisely. Don’t just make a post and tag dozens of your contact – those people may find it annoying and it may do more harm than good.

Also, avoid sales pitches.

You want to be approachable. Selling is the exact opposite of being approachable. It will turn off people and can hurt your engagement.

7. Be authentic

Be yourself. Tell your story. Just be you and stay true. 

Hair, makeup, lighting, audio – it doesn’t always have to be perfect. Show up as your best, most authentic self. Do what you love and show it on video.

I believe it was Dr. Seuss who said “There is no one alive who is Youer than You.”

8. Share your experiences

Share your entire journey with your followers – your wins, challenges, losses, and everything else in between.

Be vulnerable. Be open with your audience. 

Great content doesn’t have to be perfect. Life is a little messy – so record it.

9. Stop overthinking content

Approach content with a mindset of documenting rather than creating all the time. 

Things you read or hear, conversations you have, questions you answer, problems you solve – all of this is content just waiting to be created every day.

10. Ask for a quarter off for metrics

This ties back to experimenting. 

Sometimes you need space to test, learn and set a baseline to measure performance. It typically takes time to see results on a new platform – so the last thing you want to do is think you have no traction when, in fact, you’re just starting to build the traction you will need for start seeing tangible results in three, six, or 12 months.

The best time to start creating great content on LinkedIn was years ago. But the second-best time is now.

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