SEO Articles

Annelieke’s Analytics: How to create a Google Search Console dashboard

Annelieke’s Analytics: How to create a Google Search Console dashboard

Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for you to show the rest of your company what kind of analyst you are. In this post, I want to show you how you can create a Google Search Console dashboard in just a couple of steps using Google Data Studio. Optimize your site for search & social media and keep it...

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How to blend SEO and creativity for content marketing success

The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with SEO value. Here’s a guide on the best ways to merge creativity and SEO for content marketing success. How SEO got a bad rap – and why it’s stuck Content marketing is still a new and shifting industry, and content creators who have been around for more than five years will remember its ugly early days. Many writers were first...

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HTTP to HTTPS Migration Guide | Do SSL Certificates Affect SEO?

HTTP to HTTPS Migration Guide | Do SSL Certificates Affect SEO?

Google has recently released version 68 of the Chrome Web Browser. In this version, websites that don’t run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article you’ll find out whether SSL certificates matter for SEO or not. You’ll also learn exactly how to migrate your website from HTTP to HTTPS without suffering any ranking drops. Yes, you heard that right. If you’re not careful, you can mess up your...

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SEO 101: 11 tips you need to know when you optimize your site

SEO 101: 11 tips you need to know when you optimize your site

SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible. The first steps towards search engine optimization can be scary, but you can start implementing small changes to improve your rankings in search results. After all, SEO success doesn’t happen overnight, so it’s better to start with the small changes that will gradually lead to greater success. Defining SEO success can be subjective, but in general, we want to: Be more...

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What is duplicate content?

What is duplicate content?

You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. Duplicate content can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There is no duplicate content penalty, but having loads of duplicate or copied content can get Google to influence your rankings negatively. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 – Buy now » Info...

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How to Get Around Google’s Latest Algorithm Change

How to Get Around Google’s Latest Algorithm Change

Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how got around this algorithm update? Well, before I tell you how, there are a few things you need to know. How Google works Can you guess how many factors there are in Google’s algorithm? It’s over 200! SEO is complicated. If Google made SEO easy you would see product and service pages rank at the top of every Google search instead of content-rich pages. That means it would be...

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