SEO Articles

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller

Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated.

In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.

Bonus — We’ve adapted these tips into a free checklist you can download and share:

Get the checklist

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis, who really helped me package all of this up to deliver to you today.

If you’re not already following Miriam on Twitter, I highly suggest you do. She is a local SEO genius. So let’s dive right in. 

Meet your customers where they are

You often hear this phrase in marketing and in SEO about meeting your customers where they are. This might be important now more than ever because the current landscape, it’s changed so much.

Listen to your customers & understand how their needs have shifted

In order to better meet your customers where they are, you really first have to listen and understand how their needs have shifted, how have their concerns shifted. What are they searching for now? Just really paying attention and listening online to your current target market.

One of the things I also like to suggest is listen to competitive reviews. Keep an eye on competitive reviews being posted on Google and other spaces to get a gauge of how desires and concerns have shifted. 

Know where your audience is

This could have also shifted a bit. Whiteboard Friday’s OG, Rand Fishkin, launched SparkToro that does exactly that. So you can really deep dive into real-time data around what your audience is listening to, who they follow, all sorts of great stuff for you to leverage in today’s climate.

Connect with potential customers in meaningful ways

Now is a great time to reach out and engage with not only potential customers but current customer base and remind people that you are still here and serving them in various ways. This is key.

Partner with relevant businesses

I’ve seen this do really well in some great examples of pivoting, where a fruit delivery company partnered with a bakery to include these free cakes within orders. What a great way to get some visibility for that bakery, and vice versa. I think it’s a great time to leverage industry relationships and help one another out. I absolutely love that tip. 

Communicate all changes and updates

Now the other big, big priority right now is all around communicating changes and updates to your website visitors. So what do you need to cover?

  • Changes to hours is so important right now. It’s essential that you have that information readily visible to anyone visiting your website, if this applies to you. All forms of availability, video, curbside, no touch delivery, have that information available.
  • Any expected delays and product availability challenges. 
  • Sanitation and any adopted safety precautions. 
  • Payment methods accepted. 
  • Any philanthropic efforts that you’re doing to help support people in need.

I’m seeing a lot of these show up in banners and readily available information for people visiting websites. I think it’s great to consider making sure that this information is easy for people to access. 

Immediately communicate this information:

Set up online orders and catalog inventory/services

In addition to these things, set up online orders. At the very least, catalog your online inventory or services for people to let people know what you’re currently offering.

If you’re a struggling business and you don’t want to go into a huge website build, you can absolutely check out and explore things like Squarespace or Shopify. 

I would have never thought I would be suggesting these platforms a year ago (just because they’re not usually great for SEO reasons). But they can do a beautiful job of solving this problem so quickly, and then you can roll out V2 and V3 down the road when you’re ready to make those improvements. But I think just getting businesses off the ground is so important right now. 

Add products for free on Google Shopping

This was such a neat thing that Google offered several weeks ago, and it’s doing great. It allows you to list products for free on Google Shopping, giving you that extra visibility right now. So if you’re an e-commerce brand, definitely check that out. 

Create maps showing delivery radiuses

Miriam had this great idea to create maps showing delivery radiuses, if that applies to you, so really giving someone visiting your site quick information about the areas that you serve. Sometimes when you see the ZIP codes, it’s a little overwhelming.


Then this was mentioned in a recent GatherUp webinar by Darren Shaw — Routific. So if you are doing local deliveries and they’re getting a little out of hand, Routific is a company that creates delivery routes to make them most efficient for you, which I thought was so cool.

I didn’t even know that existed. 

Double down on SEO and content marketing

I absolutely loved Mike King’s correction: Nathan Turner’s post on this — I think it was a couple weeks ago — where he explains why economic downturns favor the bold. It’s brilliant. There are incredible use cases around this, and we’ll link to that down below. 

Someone who has impressed the heck out of me the last couple of weeks is Kristin Tynski — I hope I’m saying that right — over at Fractl. She is going above and beyond to create content pieces that are not only genius but are link building opportunities, apply to various clients, and use traditional journalism tactics to gather offline, unique data to present online. I highly suggest you pay attention to what Kristin is up to. She is a genius. Kristin, we have to meet sometime. I’m a huge fan of you. Keep up the great work. 

Local & Google My Business

Now let’s dive into some GMB stuff. While this might not apply to you if you’re not a local business, I think there are still things to take away for larger companies that also either have a local listing or just to be aware of.

So here’s an example of Uptown China Restaurant, a local Chinese restaurant. 

Correct any GMB errors

Just correct any GMB errors. Make sure that the current data shown and information is correct and up to date.

Add special business hours to remove warning

Then this is probably my favorite hack of all, from Joy Hawkins, about this warning that we see on all businesses currently, because of the pandemic, that says hours or services may differ. You can get this removed simply by adding special business hours (towards the bottom of your business info). How incredible is that?

Highly suggest you add special business hours. Joy also mentioned in this webinar I keep referring to, that was so good, she suggests using the hours that you are available to take phone calls. Google has never had an issue with that, and it tends to make the most sense. So something to think about.

Respond to reviews

Now is also a great time to invest and be engaged with these reviews. I think it’s one of the most overlooked PR and marketing tactics available, where customers exploring your brand, exploring your location want to know that (a) you care and that (b) you’re going to engage with a customer and that you have a timely response. 

Confirm or reject any new Google My Business prompts

We’re going to continue to see new GMB things roll out (these changes rolled out right before posting this WBF). Senior hours available were added to various businesses. No-contact delivery. These things will always be changing. 

I’s important to frequently keep an eye on any new Google My Business options that you can activate or clarify (perhaps put a reminder in your calendar). Google loves that, and it also helps fill out your listing better.

Update menu and product listings

What a great time to take some good new photos. Update your menu items. I wish Uptown China Restaurant did this. They can add those things to make their GMB listing more robust and entice interested individuals.

Use Posts

Posts have always been really, really great for Google My Business listings because they give you a big photo. +They last for around 14 days. It’s very prevalent when you see it. 

Now, Google has also been offering COVID-19 posts!

There isn’t an option to add an image with the COVID-19 posts. It’s text only, but it lasts longer and it’s more prominent than a regular post. So it will show up higher in your Google My Business listing, and we’ve also seen it pop up in the organic area of SERPs. You have control over the messaging.

Use Product Posts

So a shout-out to Darren Shaw, who noticed this.

People are getting really savvy with product posts, which again it would show up in your Google My Business listing with a big photo and a description. What he’s seen people do is have a photo of a car with text on it that says “No-Touch Delivery” or different service options as the product.

Google is currently letting that slide. I don’t know if that will last forever. But it’s an interesting thing to explore if you really want that visibility (if someone is struggling with their business right now), and you can kind of get that to pop up on the SERPs. 

Enable text messaging

I’ve heard from so many SEOs and businesses that GMB text messaging has continued to go up and to the right during the pandemic, and it makes sense.

People want to quickly get information from businesses. You can create a welcome message. So I highly suggest exploring this if that’s available to you. 

Update images

Again, I think I’ve said this like three times, but update images. It’s a great time to do that, and it can really help make your stuff pop. 

Share these tips with businesses in need!

Lastly, don’t forget to share these tips with businesses.

Understand that there are a lot of people in need right now, and if there’s anything that we can do to help, by all means let’s make all of that stuff happen. The fact is that you’re not alone. So whether you’re doing this work on behalf of a client, or you yourself or family or friends are really struggling with a business right now, there are different support groups and options as far as financial support.

We’ve created a free PDF checklist of all this information that you can download and share with any marketers, clients, or businesses in need:

Download the free checklist

I know we at Moz are going to be putting everything we have into helping you and others during this time, and so I created a form at the bottom of this post where you can fill in some information and let us know if there are specific problems that we could help with. We’re in this together.

We want to help you all as much as we can. I will be taking that very seriously and spending lots of time on replying or creating material to help individuals struggling. So please fill that out. Also, feel free to leave comments and suggestions in the comments. I think some of the best, most valuable takeaways sometimes happen in the comments where you’re either clarifying something that I said or adding something really great. I would really appreciate that. Just want to get all the good information out there so that we can help everyone out. I really appreciate you taking the time to watch this edition of Whiteboard Friday, and I will see you all again soon. Thanks.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Posted by ErikaOnLogic

In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge.

Take a deep breath, it’s going to be okay.

First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers and technology solutions for a wide range of industries. We’ve known for almost 10 years that our ambitions would someday outgrow our name, and in 2015 we settled on a new one and began laying the groundwork for the transition.

Once we’d gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. This kind of project requires a long list of individual and team supporters, from the Design and Communications team who helped conceptualize and choose the name OnLogic, to the IT team who would be responsible for making sure the digital transition was executed effectively.

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Tim applied structure to all the data I had gathered in my head over the past 10 years of decision-making in SEO.

Unstructured Data / Structured Data = Erika / Tim

As I take you through the process and cite our plan, including what we did and didn’t do, as well as the decisions made along the way, you can download a copy of our Go-Live Checklist for your own reference.

Phase one: scoping and planning

I had full confidence that our team could lead a successful transition. The only thing was, I had never done this before. Few have, with the exception of our new IT director who had undergone a few brand and domain migrations in her career.

I had been working on building Logic Supply’s domain authority for 10 years, so the idea of moving to a new domain brought up a lot of questions. To help us along the way, I sought out an expert who could validate our work and answer questions if anything came up. While many of the recommendations online were people that had cited, or written for, authoritative sites such as Moz, I decided to ask Rand Fishkin, the SEO Rockstar himself, who he would recommend as a Jungle Guide for a project like this. He was kind enough to connect us with KickPoint.

Dana DiTomaso at KickPoint was able to quickly understand where we were in the process, and what we needed. Dana proved to be instrumental in validating our efforts along the way, but we were very encouraged by her assessment that our existing plan was thorough and covered the necessary steps. Admittedly, we would have been disappointed otherwise — it was a really detailed plan.

Tim outlined a six-phase project with specifications and definitions of our SEO strategy in a website migration document with an accompanying spreadsheet, complete with an RACI (responsible, accountable, consult, and inform) matrix and timeline. Tim’s plan was extremely clear, with positive outcome scenarios including possible growth as a result of the migration.

I will credit Tim again — my head was spinning with only the potential pitfalls (detailed below) of such a huge change. What about E-A-T? This new domain had no expertise, authority, or trust to it, and growth in traffic wasn’t something I had even considered. Our IT Director agreed that she had never seen that happen in her career, so we set expectations to have about a ten percent decline over six weeks before a full recovery. I squirmed a bit, but okay.

Along with traffic loss, it was important for us to lay out all the possible risks associated with this execution.


Many of the risks we faced revolved around implementation uncertainty and resource allocation on the IT side. Of the risks that were introduced, the one that I had the most reservations about was migrating our blog to a new URL path. This was decided to be too much of a risk, and we removed it from the initial plan.

*Credit to Modestos Siotos: The Website Migration Guide: SEO Strategy, Process, & Checklist

Redirect strategy for the main brand domain

To help mitigate some of the risks, we discussed options for an overlay notifying customers of the change. But as much as we wanted to get customers excited about our new name and look, we didn’t want it to be too disruptive or be penalized for a disruptive interstitial.

The more we spoke to customers leading up to the big changeover, the more we realized that — while this was a big deal to us — it ultimately didn’t impact them, as long as they could still expect the high quality products and support they’d come to know us for. We ended up implementing a persistent banner on every page of the site that pointed to a page about the brand evolution, but we didn’t choose to force users into interacting with that modal.

Phase two: pre-launch preparation

Technical SEO specification

At this point in the project, we realized we had an XML sitemap that would change, but that we wanted the old sitemaps around to help reinforce the transition in Google Search Console. We also determined that an HTML sitemap would help in laying out our structure. We were six months out from our brand transition, so any changes we wanted to make to our website had to be made ASAP.

So, we cleaned up our URL structure, removing many of the existing server redirects that weren’t being used or followed much anymore by only keeping links from our referral traffic.

We also created more logical URL paths to show relationships, for example:

/products/industrial-computers/ >> /computers/industrial/

/products/rugged-computers/ >> /computers/rugged/

And updated the redirects to point to the right end path without following redirect chains:

Technical CMS specification

When doing a migration to a new domain, the depth and complexity of the technical CMS specification really depends on if you are migrating your existing platform or switching to a new one. The CMS of choice in our case didn’t change from the previous, which made our lives a little easier. We were porting our existing website over to the new domain as-is. It would mostly come down to content at this stage in the plan.

Content updates

One of the most important things at this step was to make sure our content was displaying our new brand properly. Essentially, we planned for a “simple” find/replace:

Find: *Logic Supply*

Replace: *OnLogic*

We took inventory of every attribute and field on our website that mentions the company, and applied the change across the board: descriptions, short descriptions, meta titles, meta descriptions, manufacturer, etc.

At one point we asked ourselves, “What do we do with press releases or past content that says ‘Logic Supply’? Should that be replaced with ‘OnLogic’?” In the end, we decided to exclude certain parts of the website from the script (articles, events, news from our past), but made sure that all the links were updated. We didn’t have to bury Logic Supply as a brand name, as there would be an advantage in having references to this name during the period of transition to remind customers we’re still the same company.

During this phase, we prepared what needed to be changed in Google Ads, such as headlines, descriptions, URLs, sitelinks, and videos. We ramped up our paid search budget for both terms “Logic Supply” and “OnLogic”, and prioritized pages and keywords to elevate in Google Ads in case the domain change did have an impact on our core keyword rankings.

Priority page identification

Since the intent of our migration was to port our existing platform over to a new domain and make very few changes in the process, we didn’t have to list pages we would have to prioritize over others. What we did do was think about external factors that would impact our SEO, and how to limit this impact for our biggest referral traffic sources and top ranking pages.

External Links

We compiled a spreadsheet to help us address, and ideally update, backlinks to our former domain. The categories and data sources are worth noting:

Backlinks: We downloaded all of our backlinks data compiled from SEMRush and Google Search.

Referral traffic and top organic landing pages: This list was pulled from Google Analytics to determine high-traffic, priority pages we’d need to monitor closely after the transition. It also helped to prioritize links that were actively being used.

Partners: We wrote to each of our partners and suppliers about the changes in advance, and asked them to make updates to the links on their websites by certain deadlines. I was delighted to see how quickly this was implemented — a testament to our amazing partners.

Publishers: Anywhere we had a mention in a news story or website that we thought could be updated, we reached out via email at go-live. We did decide at some point we couldn’t erase our history as, but we could at least let those contacts know we had changed. There were a few direct placement advertisements we also had to update.

Directories: We used various internet resources, and a great deal of Googling, to identify business, product, or industry directories that pointed to our old domain and/or used our old name. I hate that directories still have a place in SEO these days, since they date back to the early ages of the internet, but we wanted to cover our bases.

Redirect specification

Redirect mapping

When you’re performing a domain migration, one of the most important things for sustaining organic traffic is to help Google — and any search engine — understand that a page has moved to a new location. One way to do this is with a permanent (301) redirect.

So began our redirect mapping. Our migration scenario was fortunate in the sense that everything remained the same as far as URL structure goes. The only thing that changed was the domain name.

The final redirect map (yes, it’s the world’s most complicated one, ever) was:* ->*

Internal link redirects

As IT had their redirection mapping server-side prepared, we needed to make sure our internal links weren’t pointing to a 301 redirect, as this would hurt our SEO. Users had to be sent straight to the correct page on the new domain.

Objective: update all links on the site’s content to point to the new domain. Below is the “find/replace” table that our IT team used to help us update all the content for the transition to

We also launched an HTML sitemap as soon as possible under after our URL restructure, six months prior to launch.

Contingency plan

We took 15 weeks to prepare, test, and get comfortable with the migration. Once live, there is no going back. Executing thoroughly and exactly on the plan and checking every box is the only approach. So in short: there was no contingency plan. Whatever happened, once we switched domains, that was it.


Phase two ended when we started to move away from the specifications and into exactly what needed to happen, and when. We used our Go-Live Checklist to make sure that we had every box checked for creative needs, third party integrations, and to configure file review. Making the checklist highly detailed and accurate was the only way to make sure we succeeded.

Phase three: pre-launch testing

To kick off phase three, we had to get a baseline of where we were at. We had a few errors to correct that had been outstanding in Google Search Console, like submitting noindex links through our XML sitemap. This project also alerted us to the fact that, if everything went well, site speed would be our next project to tackle.

Content review

As content wouldn’t change except for “Logic Supply” becoming “OnLogic”, we didn’t really have to do a lot of reviewing here. We did extensively test the find/replace functionality in the go-live scripts to make sure everything looked as it was supposed to, and that the sections we chose to exclude were in fact left untouched. Updated designs were also part of this review.

Technical review

The technical review involved checking everything we had planned out in the second phase, so making sure redirects, sitemaps, links, and scripts were working and crawlable. IT implemented all server-side conditions, and set up the new domain to work internally for all testing tasks that needed to be executed. Again, the checklist was leading in this endeavor.

Redirect testing

Using ScreamingFrog, we crawled both the sitemaps as well as the staging website we had internally launched for testing purposes — hidden away from the outside world. Any redirect errors that appeared were resolved on the spot.

Site launch risk assessment

Risk assessment was a continuous activity throughout the testing. We had a go or no-go decision prior to go-live, as we couldn’t go back once we flipped the switch on the domain migration. Everything that popped up as an error or flag we swiftly assessed and decided whether to mitigate or ignore for the sake of time. Surprisingly, very few things came up, so we could quickly begin the benchmarking process.


The template above was what we used to track our site speed before and after. Our benchmarks were consistent between the website before and after our staged migration using both Lighthouse and GTMetrix, meaning we were on track for our go-live date.

Phase four: go-live!

The least impactful day to make this change was over the weekend, because as a B2B company, we’ve noticed that our customers tend to be online during regular office hours.

Our team in the Netherlands, including Tim, flew in to support, and our IT and marketing teams dedicated a Saturday to the migration. It also happened to be my birthday weekend, so I was excited to be able to celebrate with my colleagues while they were in town, and in turn celebrate them for all their hard work!

So, on Saturday, October 19, 2019, around 8 a.m., IT confirmed we were good to go and the maintenance page was up. This was returning a “503 — service temporarily unavailable” server response to make sure Google wouldn’t index our site during the migration.

It was at this point in the process that our Go-Live Checklist took over. It was a lot of work up front, but all of this preparation made the final execution of the domain transition a matter of a few clicks to move and/or publish items.

Among all our other tasks, we updated our page title suffix, which was previously “Logic Supply”, to “Logic Supply is now OnLogic” (today it’s “OnLogic formerly Logic Supply”). This was an indication to Google that we were the same company.

The hardest part was the waiting.

Phases five and six: post-launch and performance review

I had planned to camp out next to my computer for the next few days to watch for problems, but nothing surfaced right away. While organic traffic did take an expected dip, it wasn’t nearly as dramatic or prolonged as we’d been warned it might be. We are still seeing indexed months later, which is frustrating, but doesn’t seem to be affecting our traffic on the new domain.

Overall, we view our website transition as a success. Our traffic returned to where we were and we surpassed our project benchmarks for both traffic and site performance.

Following the move, we looked for follow-on opportunities to help improve our site speed, including identifying inactive or out-of-date plugins from our blog. Our blog made up at least 40 percent of our organic traffic, so this change made our site faster and helped to reach our organic growth recovery goals in less than six weeks.

We are constantly looking at and prioritizing new opportunities to improve the website experience for our customers, and make doing business with OnLogic as easy as possible. The domain change project was a huge undertaking by the entire organization, and required a great deal of planning and constant communication and collaboration to pull off. That said, the time spent up-front was paid back twice over in the time saved recovering our organic traffic, and making things seamless for our website users to ensure everyone could carry on with business-as-usual.

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Is Video Marketing Good for SEO?

Three reasons why video should be part of your SEO strategy

For years marketers have been talking about video in marketing. The rise of video..the importance of video.. everyone should be watching out for video. And they’re right. People are watching more videos than ever, so It’s safe to say that it’s a worthy investment for just about any brand. In fact, it’s one of the most important trends for 2020. The good news is that you can produce any number of types of videos depending on your niche: Vlogs, ads, product videos, live videos, webinars, testimonials…the list goes on. It’s just a matter of figuring out which type will work best for your business, and what makes the most sense for your customers. 

But what about organic traffic? Can you use video marketing for SEO? While there are a few different factors to consider (your audience, the industry, the size of your business and the purpose of the videos), the short answer is YES. That’s because video is the preferred way to consume information.  

What is video SEO?

Before I talk about why video is good for SEO, I’ll explain what video SEO is. Video SEO is the process of optimizing your video to help search engines understand what’s on your page and in your video. In doing so, the search engine can match your relevant content with a user’s query. A great way to do this is to add schema markup to your video, preferably JSON-LD. 

By adding this metadata, you’re telling search engines things like:

  • Tite
  • Description
  • Length
  • Image thumbnail
  • And transcript (if available, which we highly recommend!)

Here’s an example of VideoObject schema provided by Google

A few tips: 

  1. Use schemas provided by which was founded by Google, Yahoo, Microsoft and Yandex
  2. To ensure that the search engine can read your markup, you can use Google’s structured data testing tool. 
  3. Make sure you’ve got all your ducks in a row when it comes to Google’s best practices

Other SEO factors to keep in mind: 

  • Thumbnails: Make sure the thumbnail is still viewable when shrunken down to 116 x 65 pixels, it is a JPG or PNG and is accessible by Googlebot.
  • Title: If your video is located on a landing page, do not make the title of the video the same as the title of that page. Additionally, your title should match the title provided in the schema markup
  • Transcripts: Transcripts, which can be uploaded into the schema markup, are great for accessibility purposes and they help Google understand the content of the video.
  • Make sure Google can crawl your video! They currently support the following video file types: .3g2, .3gp2, .3gp, .3gpp, .asf, .avi, .divx, .f4v, .flv, .m2v,, .m3u8, .m4v, .mkv, .mov, .mp4, .mpe, .mpeg, .mpg, .ogv, .qvt, .ram, .rm, .vob, .webm, .wmv, .xap

With so much video content on the internet after the YouTube boom, how can anyone get any views?! Google has released detailed instructions about how to achieve this as well as its standards when it comes to getting your video found by users. However, going into detail about this deserves a whole post of its own. For now, I’ll delve into three reasons I think you should be using video as part of your SEO strategy in 2020. 

Video Drives Conversion and Lowers Bounce Rates

I hate to point out the obvious, but the goal for any business is conversions. Whether that’s someone signing up for a demo, purchasing a product, or subscribing to your blog. Conversions are important, they keep the bus moving. According to 2018’s video marketing stats, 84% of consumers stated that they were convinced to purchase a product after watching a product video and that including a video on your landing page, can increase conversion rates up to 80%. 

Not only does video drive conversion, it lowers bounce rates on pages. Wistia conducted their own study and found that on average, people spent 2.6x longer on a page with a video than one without. 

Featured Snippets and Video Answers

Google loves video. Why? Because people love video. Moovly released statistics outlining that you’re 50 times more likely to show up on the SERP if you have a video embedded on your site. This may come as no surprise after Google announced the acquisition of YouTube in 2006, but it’s still a staggering number nonetheless. And what do featured snippets and video answers contribute to? Organic traffic.

Links and Shares

SEO comes down to links (the good kind) and content, right? And as I mentioned before, people prefer consuming video information rather than reading it. A blog post that has a video will attract 33 times more inbound links than a page without one. And social videos are 12 times more likely to be shared than images and text COMBINED. So, quality content paired with video content is an excellent way to obtain links or get your content shared.

Not all platforms are equal.

Yes, Google owns YouTube. And YouTube can do wonders for your organic traffic business goals. But there are other platforms that might be better tailored to your individual needs. Keep this in mind when you’re deciding what the purpose of your videos are and where you want to host them.

Youtube: This is a free platform with a built-in audience. YouTube videos also often get prime real estate on the SERPs, because well, Google owns it. 

Wistia: This is the best platform for video marketing. A couple benefits of Wistia is that they create the JSON-LD markup for you, and you can personalize your videos to your brand. This makes it a prime candidate when thinking about video SEO and brand awareness. 

Vimeo: Vimeo is a great candidate for social platforms or collaboration. You can access analytics, share and collaborate on a video with your team or client and you can give access to anyone, even those who don’t pay for vimeo. 

Now, this was a very quick rundown of the top three platforms and what I believe they offer to your business. However if you’d like a more thorough rundown with different options, check out this Zapier post.


Video is in, and it’s here to stay. People are watching more video than ever. Google is increasing the amount of video answers they serve to users. If you’re thinking about jumping on this train then you should! 

Just remember: 

  • Figure out what your target audience is
  • Create quality videos catered to them 
  • Use schema markup and keep SEO factors in mind 
  • Choose the right platform for your business goals

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Add a Cutting Edge Custom WordPress Login to Your Site

Custom WordPress Login Like Never Before

Do you manage or own a WordPress website that allows users to login to access user-specific content? If so making the login process as easy and fast as possible will definitely lead you to not only a better user experience but more online success. If users need to log into your website you need to ensure that this process works very smoothly. Failure to do so will result in a poor user experience and also could decrease your productivity because your users are going to be reaching out when they have problems logging into your site.

This is often an overlooked area with membership sites an e-commerce websites where users must login to access their account or user-specific content. In most cases the login will be a redirect to a page with a form when are user needs to access content that requires a login before it is viewed. Sometimes depending on the optimization of the website, internet speed and hosting environment this redirect and loading of the login page could take a very long time.

There are two main things that you should consider when putting a strong focus on the login process to your website. The first thing is making sure that users can find where to login within a matter of milliseconds when reaching your site. The second thing is how quickly they can login once they find the area where to do so. Let us break down each one of these a bit more below.

How fast can someone find the login area?

When a user or a customer lands on your website they should be able to find the login area within milliseconds of viewing the page. Making it harder for them to track down where to actually log into your site can raise issues from a usability standpoint and also cause users to reach out in social media or your contact page to find where to log into your site.

We have seen many websites over the years that will put a login link in the footer of their website which will be at the bottom of a page and in most cases very hard to find. We have also seen many login designs where there will be a login form on the sidebar of a page which can get lost in the content. Studies show that the best area to put your login link would be in the main menu of the website. This ensures that it will be displayed on every page the visitor sees. Go a step further and highlight the color of the text that you are using to link to your login area or change the font size and style to make it stand out.

Just to re-emphasize that the main point here is that any visitor viewing any page on your website can easily find the area where to login within milliseconds of seeing the page.

How long does it take for the login process to complete?

The second most important thing to put your focus on when it comes to streamlining the login process to your website is how long this process actually takes for a user to complete. We live in an age where people want things as fast as possible. That is especially goes for those that are browsing and using the web. You want to make sure that once a user finds the login area to your website they can very quickly login with no issues.

If you are simply using a login page that a user is redirected to after they click the login link in your menu, the user has to wait for that page to load. Then after that, they enter their login credentials and they have to wait for those credentials to be verified and the page to reload again after they are logged in. Now this process depending on the website being optimized for speed, the internet connection speed and the web hosting environment could take a very long time.

The best way to speed up this process is to eliminate steps. Less steps means a faster arrival to the finish line. And what we are talking about in terms of the finish line is being logged in. If you can eliminate one or multiple steps in the login process you will speed everything up and your user will be able to access their user-specific content much quicker. This creates a better user experience. That is great news right?

How do I create a Custom WordPress Login?

The great news with WordPress and why WordPress users love using the software is because there are plugins for pretty much every functionality that you would like to add to your site. Sure enough with the topic we are writing about here there is an amazing plugin that will streamline the login process to your website to create a better user experience across the board.

Now before we dive into the plugin that we would love to introduce you to we want you to inform you that our recommendation comes from a high level of research. We have over 10,000 active customers that are logging in and out of our website each day. We have taken extensive time researching and trying many of the login plugins that exist out there on the market. Before we started this process we had our own custom login setup that we were not fully satisfied with so this began our hunt for a better solution.

After months of trying and testing and receiving user feedback we landed our final decision with a login plugin from a company called StranoWeb. They have created a cutting-edge and super easy to use Ajax login plugin called StranoWeb Ajax Login.

Stranoweb Ajax Login replaces default WordPress login, register and lost password forms with a beautiful ajax modal popup and comes with a lot of amazing features.
It is fully customizable and responsive, includes several social logins and allows you to disable new user registration and restrict WordPress admin dashboard to certain user roles.


  • Ajax login, register and lost password modal popup (same functions are working even on non-popup mode)
  • Fully customizable login, register, lost password and logout popups and pages
  • Drag and Drop Registration Form builder (Premium version)
  • Different popup layouts with image and text over image option (2 on free version, 6 on Premium)
  • Custom Logo on the forms (Premium version)
  • Custom css setting
  • Social logins (Facebook, Twitter, Google, LinkedIn) with several icon styles and position displacement (Only Twitter on free version);
  • Logged in Menu item: Once logged in the plugin adds a menu item to the selected menu with optional user thumbnail and additional sub menu Thumbnail style, menu item text and sub menu are fully customizable;
  • Customizable redirects and permalinks;
  • Option to redirect not logged-in users to login page (Premium version)
  • WordPress admin dashboard access restriction to users with specific roles (Premium version)
  • Password length, you can choose the minimum length required;
  • Optional reCAPTCHA v2 and reCAPTCHA v3 for new user registration form
  • Shortcode Support
  • Email Customizers
  • Shortcodes to add StranoWeb Ajax Login form on any page or post
  • Hooks to help developers to integrate additional functions

What Does This Custom WordPress Login Cost?

This is where the news gets even better. In good WordPress development form StranoWeb has created both a free version and a premium version of their plugin. Now before we get into the difference is between both versions We want to stand on our soapbox a bit and preach that if you are serious about your website and the success online that you want to achieve you should always consider buying the premium version of a plugin that makes your website experience better. Developers put a lot of time and effort into creating these free plugins and we always love to support these developers by purchasing the premium version. It is not just support that we are giving them support, we also get our hands on a better version of the plugin with more features.



  • Ajax login, register and lost password modal popup (same functions are working even on non-popup mode)
  • Fully customizable login, register, lost password and logout popups and pages
  • Different popup layouts with image and text over image option (2)
  • Custom CSS setting
  • Social logins (Facebook, Twitter, Google, LinkedIn) with several icon styles and position displacement (Only Twitter on free version)
  • Logged in Menu item: Once logged in the plugin adds a menu item to the selected menu with optional user thumbnail and additional sub menu Thumbnail style, menu item text and sub menu are fully customizable
  • Customizable redirects and permalinks
  • Password length, you can choose the minimum length required
  • Optional reCAPTCHA v2 and reCAPTCHA v3 for new user registration form
  • Shortcode Support
  • Email Customizers
  • Shortcodes to add StranoWeb Ajax Login form on any page or post
  • Hooks to help developers to integrate additional functions



  • Everything in the FREE version
  • Drag and Drop Registration Form builder
  • Custom Logo on the forms
  • Different popup layouts with image and text over image option (6)
  • Option to redirect not logged-in users to login page
  • WordPress admin dashboard access restriction to users with specific roles


In Conclusion

We have been using this plugin for about three months now and in those three months we have created a good relationship with the developer asking questions and providing feedback which they have taken on board and used to improve and update the plugin. We have also received an enormous stream of positive feedback from our users to the improvements of the our login process.

StranoWeb is a great company and has created a great plugin to streamline the process and create a custom WordPress login. If you look up in the menu on our site and click on the LOGIN text you will see the form pop up instantly. We are so happy and pleased that we have stumbled across this plugin and are excited to write this post sharing with others to add to your success online. If you have any questions or thoughts please comment below. Thank you and enjoy.

The post Add a Cutting Edge Custom WordPress Login to Your Site appeared first on WP Fix It.

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We Analyzed 438 SEO Companies (Here’s the Top 10)

Looking for the best SEO companies for 2020?

We analyzed 438 SEO companies across the USA to see who’s the best.

Our data-driven approach will ensure that you only work with companies that actually know what they’re doing.

After analyzing hundreds of SEO companies in these cities, here are the top 10 rankings:

10 Best SEO Companies for 2020

These top 10 results will shuffle as we analyze more cities throughout the United States.

As of 5/21/2020, these are the top 10 SEO companies in the USA:

  1. Lyfe Marketing (34 Points)
  2. Straight North (34 Points)
  3. Webris (34 Points)
  4. Hook Agency (34 Points)
  5. Gotch SEO (32 Points)
  6. Cardinal Digital Marketing (32 Points)
  7. Coalition Technologies (32 Points)
  8. Web Design and Company (31 Points)
  9. WPromote (29 Points)
  10. Thrive Internet Marketing Agency (29 Points)

Our rankings will change overtime and will never be based on compensation. In other words, companies can NOT pay to be included on our list.

Our list is built to showcase SEO companies that are doing great work.

If you feel that we’ve missed an awesome company, please reach out and we’ll analyze it for free.

How the Rankings Are Constructed

We analyzed 438 companies based on the followed categories:

SEO Best Practices

In short, does the SEO company practice what they preach? We manually analyzed each website to see if they had an SSL certificate, a mobile friendly website and if their site loaded below 3 seconds.

Organic Search Performance

We then searched “CITY SEO company” (Chicago SEO company) and awarded points if they were ranking. We also look at total organic search traffic according to Ahrefs.

Link Building

Then we used Ahrefs to look at Domain Rating (DR) and total referring domains. Both indicate how effective a company is at acquiring links.

Google Reviews

Lastly, we took the total Google reviews and the average score.

Here’s a live example of the process for New York City.

We’ll be adding more factors to the rankings to make them even more comprehensive. These rankings are ORGANIC (no pun intended) and will change.

Here are the cities we’ve tackled:

Click a city to see more in-depth data about each company.









New Mexico

New York




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Best Entry Level Digital Marketing Jobs For 2020

Digital Marketing Jobs

Getting a digital marketing job is the first step for starting a career in digital marketing. The good news is that there are plenty of entry-level marketing jobs you can pursue, even if you have no experience.

In this comprehensive guide, you’ll learn everything you need to know about entry-level digital marketing jobs including:

  • Where to find digital marketing jobs
  • The skills and qualifications needed
  • The average salary of popular jobs for junior digital marketers
  • The expected career path for each job type
  • A comparison of the best entry-level digital marketing jobs

So, if you’re wondering whether digital marketing is a good career choice for you and want to find out how to land your first digital marketing job, get a cup of coffee, and let’s enter the exciting world of digital marketing.

The best entry-level digital marketing job to pursue in 2020 is that of a Digital Marketing Specialist. Digital marketing specialists get a higher starting salary compared to other marketing job types and the top salary once they reach senior-level positions, is higher than other jobs.

Best Entry Level Digital Marketing Jobs
Best Entry Level Digital Marketing Jobs (Click to Expand)

The above graph shows how the top digital marketing jobs compare based on the average annual salary for entry-level professionals, mid-career professionals (5 to 9 years of experience), and senior-level marketers (more than 10 years experience).

How Do I Get a Job in Digital Marketing with No Experience?

To secure your first digital marketing job, follow these four steps:

Getting your first entry-level online marketing job can seem like a big challenge, especially when you don’t have any working experience.

But that’s ok, none of the digital marketing professionals had a prior experience when they first started.

The good news is that there are a number of things you can do, to equip yourself with the necessary skills and qualifications so that when you apply for a job, to have more chances of getting hired.

Once you are in the field, with hard work and additional training, you can go from junior to expert or even manager, earn more money and deal with the more interesting aspects of digital marketing.

Step 1: Build your digital marketing skills

The first step is to build your digital marketing skills. Even if you have a degree in marketing or other related fields, this is not enough to land your first job.

We’ve been hiring entry-level digital marketers for years now and I can tell you that the last thing we look at, is the University degree. The reason is simple. University degrees are good in teaching the theory of digital marketing but when it comes to real-life scenarios, you need more than that.

We don’t expect associates to have the same knowledge and skills as experts, that’s ok since they have no working experience, but we do expect candidates to prove that they are passionate about digital marketing.

To be more precise, you cannot apply for a digital marketing job and have no website of your own. There is no excuse.

You shouldn’t’ expect to get a job and then learn how to create a website, write content, work on SEO, etc. These are skills that you can easily build while at the University of even high school using the hundreds of learning resources and online courses you can find on the Internet.

So, if you want to differentiate yourself from other entry-level candidates, show your future employer that you have what it takes to work as an online marketing professional.

Step 2: Choose your career path

Digital marketing is not a single discipline but it consists of a number of online marketing channels. Each channel has its own career path and job roles.

Digital Marketing Channels
Digital Marketing Channels

A typical digital marketing team has the following members and job roles (from right to left):

  • Digital marketing director > Digital marketing manager > Digital marketing specialist
  • SEO director > SEO manager > SEO expert > SEO specialist
  • Social media manager  > Social media specialist
  • PPC director > PPC manager > PPC specialist
  • Content director > Content marketing manager > Content specialist
  • Affiliate marketing manager > Affiliate marketing specialist

As you’ll see below, not all jobs are equal. Some entry-level jobs pay more and have bigger career opportunities so it’s better to choose your career path from the beginning.

To make your decision, consider the following:

  • What do you like doing?
  • Do you prefer working alone or as part of a team?
  • Do you like writing and creating content or you prefer looking at statistics and creating reports?
  • Do you like managing people or you prefer to stay on the technical ladder?
  • What is your main objective, to climb the corporate ladder or become an entrepreneur and start your own digital marketing agency?
After reading about the best digital marketing jobs, you’ll be able to answer the above questions and it will be easier to decide which path to follow.

Step 3: Do some freelancing work (even for free)

I know that it’s not easy to get hired as a freelancer if you have no experience but that does not stop you from offering your services for free. Why you should do this?

It will make a huge difference when applying for a job to have something to talk about that shows that you’re confident in your skills.

I’ve mentioned above that you definitely need to have your own website and blog but if you want to take it a step further you can build a small portfolio too.


I’m sure that someone you know (friends, relatives) has a website or business. Offer to do some work for them without getting paid for it. In most cases, nobody will refuse a site redesign if its’ for free or a technical SEO review.

There are many tasks you can perform even if you’re not experienced that can help you differentiate your job application from the rest.

Put yourself in the employer mindset. Who would you hire, someone that has no experience but made no effort to learn and experiment or someone that is actively looking for ways to improve and become better?

Step 4: Prepare for the interview

Let me give you some tips on how to prepare for your digital marketing job interview. My advice is based on the questions we ask when we hire new associates but I’m sure other employers follow similar tactics.

  • Be on time, whether its a physical interview or online
  • Get to know as much as you can about the company – what services they offer, who is the manager, when the company was founded, etc
  • When asked a specific question about a digital marketing technique, don’t tell them the theory (they already know this) but the practical steps you would follow to complete the specific task.
  • When you don’t know an answer, be honest. It’s better to say ‘I don’t know’ rather than giving a wrong answer.
  • Be yourself. There is no reason to panic. If you don’t do well in this interview, learn from your mistakes, and apply for the next one.

Top Entry Level Digital Marketing Jobs for 2020

These are the best entry-level and junior digital marketing jobs for 2020.

Entry Level Digital Marketing Specialist

A digital marketing specialist is a junior marketing professional with a diverse set of skills, responsible for the online promotion of a website using various digital marketing channels.

Digital marketing specialists are usually classified into two categories:

  • With no experience holders of a university degree related to marketing, digital media, digital marketing, and/or a digital marketing certificate but no working experience.
  • With some experience professionals with 1-4 years of experience and the necessary qualifications.

Related Job Titles

Companies looking for entry level digital marketing specialists use these job titles:

  • Remote digital marketing specialist
  • Marketing specialist
  • Junior digital marketing specialist
  • Digital marketing associate
  • Entry level digital marketing professional
  • Entry level marketing associate

Average Salary

The average salary of entry level digital marketing specialists is around $40K per year. This can be broken down as follows:

  • Entry Level (less than 1-year experience) – $40K
  • 1 to 4 years of experience – $49K
  • 5 to 9 years of experience – $71K

The average salary for digital marketing managers that reach the top of the ladder is around $86K per year, which is the highest paying salary for a digital marketing job.

Digital Marketing Manager Salary
Digital Marketing Manager Salary

Skills Needed

To work as a digital marketing specialist, you need the following skills:

  • Knowledge of what is Digital marketing and how it works
  • Ability to work with PPC platforms like Google Ads, Bing Ads, and Facebook Ads
  • Basic HTML skills
  • Know how to use popular CMS like WordPress, Magento, Shopify
  • Ability to create and analyze Google Analytics reports
  • Basic SEO skills (optimizing titles, meta descriptions, working with on-page SEO)
  • Basic email marketing skills (sending and optimizing email campaigns)
  • Basic content marketing skills (research, write, edit and create content)
  • Basic knowledge of SEO and digital marketing tools
In general, what differentiates a digital marketing specialist from other entry-level marketing professionals, is that he/she needs to have basic skills in a number of digital marketing disciplines and not focus on just one area.

The best way to equip yourself with the necessary skills is to follow a digital marketing course. A good course will teach you everything you need to know to secure your first digital marketing job.

Job Description

First-time digital marketing employes typically work as associates of experienced digital marketers and their assigned specific tasks to execute.

For companies that choose to outsource some or all of their digital marketing activities, a digital marketing specialist plays the role of a liaison between the company and the digital marketing agency.

To give you an idea of what employers require when hiring entry-level digital marketing professionals, look at the sample job posting below.

Entry-Level Digital Marketing Job Posting
Entry-Level Digital Marketing Job Posting

Typical Career Path

The typical career path of a digital marketing specialist is the following:

  • Digital marketing specialist (Entry-Level) – No experience
  • Digital marketing specialist – 1 to 5 year of experience
  • Digital marketing manager / Digital marketing director – more than 5 years of experience. Salary can rise to $98K per year based on experience.
  • Chief Marketing Officer – The average salary goes to $170K per year.

For freelancers, there is no official career path but a change in title. Typically experienced digital marketing professionals are titled Digital Marketing Experts or Digital Marketing Consultants.

The difference comes to years of experience, ability to prove their expertise through success stories, and of course a higher hourly rate for their services.

The hourly rate of a digital marketing consultant can be as low as $30 per hour and as high as $200-$300 per hour.

SEO Specialist

An SEO specialist is a person responsible for improving the rankings of a website in search engines.

The need for SEO professionals (all levels) is on the rise and one of the most popular job types in the digital marketing industry.

Related Job Titles

In the various job portals, companies or clients looking to hire entry-level SEO specialists use the following job titles:

  • Junior SEO Specialist
  • Search Engine Optimization (SEO) Specialist
  • SEO marketer

Average Salary

The average salary of junior SEO specialists (according to payscale) is around $51K per year rising to $61K for mid-career Senior SEO specialists and to $64K for SEO managers.

SEO Specialist Salary
SEO Specialist Salary

For SEO freelancers, the average hourly rate for SEO’s with less than two years’ experience is $79 per hour, rising to $140 per hour for experienced SEOs (more than 10 years).

Skills Needed

To get a job and work as an SEO specialist, you need to have excellent knowledge of all SEO techniques and best practices.

Unlike other entry-level digital marketing jobs, SEO professionals don’t have the luxury to learn the skills while on the job but they need to know how to work with SEO in advance.

From experience, when we hire junior SEO experts, we expect them to know how to perform various SEO tasks from start to finish without needing any special guidance.

If you want to pursue an SEO career, you need to build the following skills:

  • Technical SEO skills
  • On-Page SEO skills
  • SEO Copywriting skills
  • Off-Page SEO skills
  • Analytical and reporting skills
  • Basic HTML skills
  • Good knowledge of major website CMS
  • Basic digital marketing skills

The fastest and most efficient way to acquire the necessary SEO skills is to follow an SEO certification program. Good SEO courses will give you examples and step-by-step instructions on how SEO works in practice and not just in theory.

In addition, becoming SEO certified is an asset for your CV and can make a difference when applying to work as a Junior SEO with no experience.

Job Description

The exact tasks you may be asked to execute as an SEO professional depends on the nature of the business and the way the digital marketing department of a company is structured. But, there are some common tasks that apply to many SEO job postings.

Here is a real example of a job posting looking for an entry-level SEO specialist.

SEO Specialist Job Posting
SEO Specialist Job Posting

It pretty much summarizes the tasks you’ll need to perform that include:

Typical Career Path

The typical career path of an SEO specialist is the following:

  • Junior SEO Specialist – Just getting started with SEO, has no experience. Holder of a Bachelor’s degree and SEO certification (optional).
  • Mid-Level SEO Specialist – 1 to 5 years of experience with a good understanding of SEO and experience with various SEO projects.
  • SEO Expert – Highly experienced SEO professionals with a number of success stories to share and be proud of.
  • SEO Manager/SEO Director – the person leading the SEO department of a company. Besides excellent SEO skills, he/she needs to have good HR and management skills.
  • SEO Consultant – High-confidence Individuals with years of experience in the industry proving SEO advice to companies and other SEO experts.

Content Marketing Specialist

Another popular entry-level digital marketing job is that of a content marketing specialist. A content specialist is responsible for researching, writing, and editing content for the needs of a digital marketing campaign.

If you want to get an entry-level marketing job and have no experience with digital marketing, then this is the job type to go after.

The reason is that for a junior content marketing specialist, all is needed is good writing skills. Even if you know nothing about digital marketing or content marketing, you can still get a job if you know how to research and write good content.

It should be emphasized that the responsibilities of a content marketer do not end with content writing. In order to make a career in content marketing and go after the highest-paying jobs in the field, you need other skills as well (see below for the details).

Related Job Titles

Employers use different titles when looking to hire entry-level content marketing specialists, the most popular are:

  • Content Specialist
  • Junior Content Specialist
  • Digital Content Specialist
  • Web Content Specialist
  • Content Writer
  • eCommerce Writer
  • Content Marketing Specialist
  • Content Marketing Associate

Average Salary

The average salary of a junior content specialist is around $35K per year. It’s a low salary compared to entry-level digital marketers and SEOs but it can go up to $139K per year when you climb up the content marketing ladder.

Content Marketing Manager Salary
Content Marketing Manager Salary

An alternative to getting a job as a junior content marketing specialist is to work as a freelance content writer. Good freelancers may get $1000 for an article and depending on how fast you can produce content and how good the content is, you can make more money than getting a formal job.

As a freelancer, you can work from home, and as you get more clients you can even start your own online business.

Skills Needed

The first essential skill all content marketing professionals should have is love for writing. You’ll not be able to make a career in content marketing if you hate to write.

It is true that as you advance your career you may not have to write the content yourself but still if you’re not the type of person that likes to read and write, content marketing is not for you.

With that being said, the skills and qualifications needed for entry-level content marketers are:

College degree – To get a job in a big agency or company you’ll need to have a Bachelor’s degree in marketing, journalism, communications, or other subjects related to marketing or literature.

Content marketing certification – This is optional but highly recommended for candidates with no working experience.

A certificate does not guarantee that you’re an expert on content marketing but from experience, employers prefer to hire certified professionals because it shows that the candidate knows the basics and has the willingness to learn.

The most efficient way to get certified is to follow a content marketing course.

Research and writing skills –  You may be asked to create content on topics that you’re not an expert and thus it’s important to know how to do proper research and write high-quality content. Good knowledge of the English language is also a requirement.

SEO copywriting skills – Besides writing content, you’ll also need to know how to make it search engine friendly. This is known as SEO copywriting and it’s a subset of SEO.

Content marketing tools – All content marketing related job postings require candidates to know how to use content marketing tools. The most popular is the Google keyword tool, Google Search Console, SEMRush, Ahrefs, and Moz,

Web analysis and reporting tools – Knowing how to use Google Analytics and Google data studio although not required, it’s an additional qualification.

Job Description

An entry-level content marketing professional is expected to perform a number of tasks related to writing content.

The example below shows a typical job posting application looking for a junior content marketing specialist.

Content Marketing Job Posting
Content Marketing Job Posting

As you can see besides creating compelling content and story-telling, it is required to have a good understanding of various metrics and tools (like Google Analytics) and presentation skills for collaborating with senior team members.

Typical Career Path

The typical career path of a content professional is the following:

  • Content Specialist (entry-level)– responsible for creating content. Makes around $35K per year.
  • Content Marketer – creating content and running content marketing campaigns. Experienced content marketers make around $50K per year.
  • Content Strategist – responsible for creating a content marketing strategy. It can lead a team of one or more content specialists. It can make up to $95K per year.
  • Content Marketing Manager – Makes around $98K per year. It’s the person responsible for all the content marketing activities of the company.
  • Content Marketing Director– Big companies have the role of a content marketing director. The salary in some cases goes up-to $139K per year.

Social Media Manager

A social media manager is the person responsible for managing the social media presence of a company. The social media manager works closely with the digital marketing and content marketing managers to ensure that whatever is published on social media, is aligned with the marketing goals of the company.

When you get an entry-level social media job with no experience, you’ll be expected to publish posts on various social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok.

As you climb up the ladder, your responsibilities will be to design social media campaigns and analyze their impact and not necessarily creating content.

Related Job Titles

Companies searching to hire junior social media managers, use these job titles when posting a job:

  • Social Media Manager (Entry-Level)
  • Junior Social Media Managers
  • Social Media Manager Associate
  • Social Media Manager Assistant

Average Salary

The average salary of junior social media managers is around $40K per year.

Social Media Marketing Manager Salary
Social Media Marketing Manager Salary

In particular:

  • Entry-Level Social Media Manager (less than 1-year experience) – $39K per year
  • Early Career Social Media Manager (1-4 years of experience) – $49K per year
  • Social Media Managers (5-9 years of experience) – $60K per year

Skills Needed

To work as a social media professional you need the following skills and qualifications:

  • Bachelor’s degree in Business, Marketing, Communications or related field
  • Experience with Instagram, Facebook, Snapchat, TikTok, YouTube, Twitter, Pinterest, LinkedIn, and other popular networks
  • Understanding how advertising works in all social media platforms, especially Facebook
  • Experience with social media management tools like Buffer and OnlyPult
  • Basic image editing skills and experience with image editing tools like Canva, Photoshop or related
  • Basic Video marketing skills
  • Google Analytics skills
  • Good content marketing skills
  • Basic digital marketing skills

Job Description

The job of a social media manager varies depending on the needs of a company or agency. In most cases though, companies looking to hire an entry-level social media manager want someone to update their social media pages with engaging content, respond to comments, and monitor the performance of social media campaigns using various KPIs.

The job posting below is a very good example of a typical entry-level job in social media.

Social Media Manager Job Description
Social Media Manager Job Description

Typical Career Path

Unlike other entry-level digital marketing roles, the career path of a social media manager is not clearly defined.

Basically, there are two positions for social media professionals. Junior social media managers whose job is to update social media pages with content and experienced social media managers that are responsible for running social media campaigns.

So, this is a good job for those who like working with social media networks but career-wise, there are other jobs (like SEO, digital marketing manager, content manager) with better career advancement opportunities and higher salaries.

PPC Specialist (SEM)

A PPC specialist, commonly referred to as SEM Specialist or Paid Ads Manager, is the person responsible for running paid search campaigns on Google, Bing, and other networks.

Usually, employers of PPC specialists are digital marketing agencies looking for professionals to manage and optimize the PPC campaigns of their clients.

During our research, we did find a few large companies looking for experienced PPC managers but for entry-level positions, most job postings were from marketing agencies.

Related Job Titles

Other Job names related to PPC specialists are the following:

  • Paid Ads Manager
  • Paid Marketing Manager
  • Paid Seach Tech
  • Entry-Level Paid Search (SEM) Coordinator
  • SEM Specialist Trainee
  • Digital Advertising Specialist
  • Junior Associate, Paid Search
  • Junior Online Advertising Specialist

Average Salary

The average salary of an entry-level Search Engine Marketing Specialist is around $41K per year. It increases to $47K per year for mid-career professionals (5-9 years of experience) and then maximizes to $56K per year (regardless of years of experience).

PPC Specialist Salary
PPC Specialist Salary

Skills Needed

The essential skills for PPC specialists are:

  • Very good knowledge of the different PPC platforms especially Google Ads, Bing Ads, and Facebook Ads.
  • Keyword research skills with the Google keyword tool and other professional tools like SEMrush, Ahrefs, etc
  • Google Analytics and Google Data manager skills
  • Google Data Studio Skills.
A great way to prove your competency in Google Ads is to get certified and become a Google Ads certified professional.

Job Description

The job responsibilities of a PPC specialist is to manage and optimize PPC campaigns. The daily tasks include:

  • Conducting keyword research
  • Monitoring the performance of paid campaigns
  • Creating new ads / optimizing existing ads
  • Analyzing campaign performance and creating reports
  • Performing competitor analysis

The following job posting summarizes what is needed to get an entry-level job as a PPC professional.

Entry Level SEM Professional Job Posting
Entry Level SEM Professional Job Posting

Typical Career Path

The career path for paid advertizing professionals is simple compared to other digital marketing professionals.

When you get the job with no experience, you’ll perform tasks assigned to you by senior PPC specialists until you show that you can handle campaigns on your own. At this point, you’ll become a PPC manager or PPC expert and continue doing the same work for the rest of your career.

Graphics Designer

Online campaigns have a continuous need for graphics whether this is a web design, ads, infographics, charts, or illustrations and they have a working relationship with a graphic designer.

Big companies and agencies prefer to have their in-house graphic designs team but small businesses usually outsource this task.

So, if you’re a skilled graphic designer (with or without experience), there is a place for you in the digital marketing industry.

Related Job Titles

When searching for a graphic design job, make sure that you check these job titles as well:

  • Graphics Design Assistant
  • Entry-Level Graphic & Web Designer
  • Entry Level Graphic Designer
  • Entry-Level Visual Designer
  • Design Intern
  • Associate Graphic Designer

Average Salary

The average annual salary for an entry-level graphic designer is $38K.

Graphics Designer Salary
Graphics Designer Salary
  • Designers with 1 to 4 years of experience get $43K per year.
  • Designers with 5 to 9 years of experience get $49K per year.

Skills Needed

The most common requested skills are:

  • Bachelor’s degree in fine arts, graphic design, marketing or related field
  • Ability to work independently or as part of a team
  • Good writing skills
  • Knowledge of popular design tools like Adobe Photoshop and Illustrator
  • Ability to work with popular CMS  like WordPress
  • Good knowledge of CSS and HTML5

Job Description

Graphic designers are expected to create visual designs for the needs of various digital marketing campaigns.

Unlike other digital marketing jobs, to work as a web designer you need talent. Anyone can learn how to use Photoshop but to create outstanding designs to fulfill the purpose of an ad or a presentation, you need to have talent.

So, before considering making a career as a visual designer, ask yourself if you can compete with the hundreds of talented designers and if you have something different to offer as an online artist.

When you’re ready for the challenge, here is a typical job posting that summarizes what employers are looking for when hiring entry-level graphic designers.

Entry-Level Graphic Designers Job Requirements
Entry-Level Graphic Designers Job Requirements

Typical Career Path

The career path of a graphic designer is simple. You start as an associate and follow the instructions of senior graphic designers and as you gain experience, you get to handle projects on your own. Graphic designers with good HR skills can lead the graphics design team.

In a company structure, the graphics team is usually directly under the supervision of the digital marketing manager.

Online Affiliate Marketing Manager

Affiliate marketing managers are responsible for managing the online affiliate marketing program of a company. Not all companies have an affiliate program so the demand is not so big compared to other digital marketing jobs but the salary is good especially for growing affiliate programs.

Related Job Titles

If you’re interested in pursuing a career as an affiliate marketing manager, look for job postings that have these titles:

  • Affiliate Marketing Strategist
  • Associate Affiliate Manager
  • Affiliate Manager (Entry-Level)

Average Salary

Affiliate Marketing Manager Salary
Affiliate Marketing Manager Salary
  • An affiliate marketing associate can expect to make $46K per year.
  • An early career affiliate marketing professional makes around $54K per year.
  • Experienced affiliate marketing managers make $62K per year (5 to 9 years of experience) and $71K per year (more than 10 years of experience).

Have in mind that in some cases affiliate marketing professionals work with a basic salary + commission. So, the better results you can deliver for the company, the higher will be your salary.

Skills Needed

  • Bachelor’s degree in marketing, communications, sales, or related fields
  • Good knowledge of digital marketing
  • Good knowledge of eCommerce marketing
  • Good writing skills
  • Excellent communication skills

Job Description

The responsibilities of an affiliate marketer are to promote the affiliate program of the company. By promoting we mean to find new affiliate partners and work with them to increase their sales.

Big affiliate programs offer personal support to their affiliate partners and this is part of the job responsibilities of affiliate managers.

Here is a typical job application looking for an affiliate marketing manager.

Affiliate Marketing Manager Job Requirements
Affiliate Marketing Manager Job Requirements

Typical Career Path

As an associate, you will be trained to find new business partners and as you become more experienced you can be in charge of a team of associates or eventually become the affiliate marketing manager of the company.

Where to Find Entry-Level Digital Marketing Jobs?

There are many websites you can use to find entry-level digital marketing jobs and work for a company remotely (from home), work as a freelancer, or work in an office with the typical 9 to 5.

If you want to work for a company (either remote or physical presence), the best places to find an entry-level marketing job are:

If you want to work as a remote freelancer and get clients directly, the best sites are:

When you apply for a job on any of the above websites, make sure that:

You apply fast – Digital marketing jobs are in high demand right now and once you post a job, you get tens of applications within a few hours. Employers may not review all applications if they find what they want so the faster you can reply the better.

You can monitor those websites daily and prepare your draft answers in advance based on the requirements of existing job postings. This way when it’s time to apply, you’ll adjust your replies and submit your application.

You answer all the questions – Read carefully the job requirements and answer all raised questions. Employers look at these details. The first impression counts and if you fail to follow their instructions it is unlikely that your application will make it through the screening process.

Be honest – When asked to describe your experience, don’t lie. Don’t forget that besides the written application, you’ll also need to pass the interview and if you’re caught lying about your skills or experience, you’ll have no chances of getting hired.

Digital Marketing Jobs: The Bottom Line

Working in the digital marketing industry is a great career choice. There are hundreds of entry-level digital marketing jobs to choose from and the demand is constantly rising.

The best entry-level job for marketing professionals is that of the Digital marketing specialist. Digital marketing professionals get higher salaries and have more career advancement opportunities compared to other marketing jobs.

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