SEO Articles

14 Free SEO eBooks Available for Immediate Download (PDF)

Free SEO EBooks

If you’re looking for the best free SEO eBooks worth downloading, then this list is for you. We did our research and crafted a list of the top SEO eBooks available for download in PDF format.

We visited each and every eBook to ensure that it has up-to-date SEO information and that it’s free to download.

For each eBook, you’ll get a summary of what you’ll learn and detailed instructions on how to download it.

This collection will not only help you learn the basics of SEO but more advanced concepts like link building and conversion optimization.

All eBooks are published by highly reputable and trusted websites.

Let us know in the comments if there is an eBook that should be included in this list.

The pre-requisites are simple: to offer valuable and up-to-date information about search engine optimization or related topics and be available as a free PDF download.

14 Must-Read SEO eBooks for SEO Professionals

This is the ultimate list of the best SEO eBooks available for download on the Internet today and for free!

1. Most Effective Methods to Drive Traffic to Your Website

eBook: Most Effective Methods to Drive Traffic to Your Website
eBook: Most Effective Methods to Drive Traffic to Your Website

Publisher: Reliablesoft.net | Pages: 20

What you’ll learn

This eBook will walk you through the process of driving traffic to your website repeatedly and reliably. It outlines the 8 methods that can really make a difference to your ranking and traffic. The eBook is updated regularly to include the latest methods and techniques.

How to download

To download this free eBook, you first need to register to reliablesoft.net newsletter. Click the button below, enter your name and email and you’ll be redirected to the eBook downloads page. You can view and download the eBook as PDF.

Download eBook

2. How to Start and Grow a Successful WordPress Blog (Easy Guide)

eBook: How to Start and Grow a Successful WordPress Blog
eBook: How to Start and Grow a Successful WordPress Blog

Publisher: Reliablesoft.net | Pages: 39

What you’ll learn

In this eBook, you’ll learn how to set up a WordPress blog from scratch. It’s a super easy guide for beginners to WordPress and blogging.

Besides learning how to register a domain name and hosting, installing and configuring WordPress, you will also learn how to grow the traffic of your blog using SEO.

So, if you are a beginner in blogging, get a cup of coffee and find out how blogging can literally change your life.

How to download

To download this free eBook, you first need to register to reliablesoft.net newsletter. Click the button below, enter your name and email and you’ll be redirected to the eBook downloads page. You can view and download the eBook as PDF.

Download eBook

3. SEO Starter Guide

eBook: Google SEO Starter Guide
eBook: Google SEO Starter Guide

Publisher: Google | Pages: 32

What you’ll learn

If you are looking for an SEO eBook directly from Google, then this is the eBook for you. The Search Engine Optimization Starters Guide was originally created to help teams within Google to optimize their web properties for Search Engines but they eventually decided to release it to the general public.

In this eBook, you’ll learn the SEO fundamentals. It starts with the SEO basics like page title optimization, meta descriptions, site structure, and internal linking. It also talks about crawler optimization, mobile SEO and white hat SEO promotion methods.

It is highly recommended that you download and read this eBook. It is suitable for both SEO beginners and SEO Experts. Any SEO advice given by Google is worth reading and taken into account.

How to download

Click the link below. This will open the eBook in a new browser tab. Right-click anywhere in the document and select SAVE AS for downloading this Google SEO eBook as PDF.

Download eBook

4. 11 Growth Tactics for Your Ecommerce Business

eBook: eCommerce Growth Tactics
eBook: eCommerce Growth Tactics

Publisher: SEMRUSH | Pages: 133

What you’ll learn

In this eBook by SEMRUSH, you’ll learn what it takes to SEO optimize an eCommerce website. It covers technical SEO, AMP for eCommerce, image optimization, schema markup, and conversion optimization.

Data in this eBook is backed by research studies and statistics, which makes it a very good resource if you want to optimize and grow an eCommerce website.

How to download

Click the button below and enter your details in the form provided. You’ll gain instant access to view and download this eBook as PDF.

Download eBook

5. Complete SEO Starter Pack

eBook: Complete SEO Starter Pack
eBook: Complete SEO Starter Pack

Publisher: HubSpot | Pages: 78

What you’ll learn

In this eBook by HubSpot, you’ll learn what is SEO, how to do on-page SEO optimization and how to plan and implement a 30-Day SEO strategy.

When you register to download this SEO Kit, you get 2 PDFS: What is SEO and How to Increase SEO Traffic in 30 Days and an excel template for on-page SEO.

It is a comprehensive guide covering all aspects of SEO and it worth download and reading.

How to download

Click the button below to go to the download page. Enter your email and click the download button. You’ll get instant access to download this eBook on your device as a zip file. Extract the zip file and you’ll see 3 files (2 PDFS and an Excel Template).

Download eBook

6. How Search Engines Work

eBook: How Search Engines Work
eBook: How Search Engines Work

Publisher: Search Engine Journal | Pages: 148

What you’ll learn

Before optimizing your website for search engines, you need to know how do search engines work and this is what this eBook is all about.

It’s a very detailed guide covering all the work that search engines do once they find a new page on the web. Among other things, it includes how crawling and indexing works, how search engines render pages, search engine algorithms, SERPS and rich results.

This eBook is easy to read with nice graphics and illustrations.

How to download

Click the button below, enter your details and you’ll receive the PDF download link by email.

Download eBook

7. The Beginner’s Guide to Search Engine Optimization

eBook: Beginners Guide to SEO
eBook: Beginners Guide to SEO

Publisher: Web Savvy Marketing | Pages: 27

What you’ll learn

If you are looking for a quick introduction to SEO, then this is the eBook to download and read.

It explains what is SEO and how it works in a simple to understand language.

How to download

Click the link below to go to the eBook download page. Once you enter your details, you’ll get instant access to the eBook download link.

Download eBook

8. How to Write Content that Converts

eBook: How to Write Content that Converts
eBook: How to Write Content that Converts

Publisher: Blogging Wizard | Pages: 25

What you’ll learn

SEO is not just about getting organic traffic from search engines but it’s also about converting that traffic into regular readers and customers.

In this eBook, you’ll learn how to write blog posts that target the right audience, with the proper message and suitable voice. This eBook has 3 chapters and it’s very easy to read.

How to download

Click the button below to go to the VIP Blogging Resources. Click the ‘Yes, I want Access” button. Enter your email address and click the download button.

Once you confirm your email, you’ll get a link to access the VIP resources and download this eBook and other resources.

Download eBook

9. Link Building for SEO

eBook: Link Building for SEO
eBook: Link Building for SEO

Publisher: Backlinko | Pages: 90

What you’ll learn

Link building is a critical SEO process. Links in SEO are considered as ‘votes of trust’ and to rank high on Google, you need to have links pointing from other websites to yours.

One of the most known link building experts is Brian Dean and this 90 page eBook, you’ll learn the best methods to use to build links to your site.

How to download

Click on the link below to visit the online version of the article. To download as PDF click the ‘Yes, Give me the PDF’ button, enter your email address and you’ll get instant access to this SEO eBook.

Download eBook

10. 21 Signs of a Perfect Landing Page Design

eBook: Landing Page Design
eBook: Landing Page Design

Publisher: Template Monster | Pages: 29

What you’ll learn

In this free eBook, you’ll learn how to create high converting landing pages. As mentioned above, it’s not enough to be able to get traffic to your site from SEO but you also need to know how to convert that traffic.

Knowing how to design landing pages that convert is a must for modern SEOs.

How to download

Click the button below to go to the download page. Scroll down to the bottom of the page (in the download area) and enter your email address. You’ll then receive an email to confirm your address and once confirmed, you’ll get another email with the link to download the eBook.

Download eBook

11. 8 Key Steps to Blogging Mastery

eBook: Blogging Mastery
eBook: Blogging Mastery

Publisher: JeffBullas.com | Pages: 59

What you’ll learn

Jeff Bullas is a well-known marketer and online marketing influencer. In his eBook, you’ll learn how to create a memorable blog brand.

Branding is indirectly related to SEO. It’s much easier for brands to rank high with the proper SEO than unknown blogs or websites.

How to download

Click the button below to go to Jeff Bulla’s website.  Scroll down and look in the right sidebar for the “FREE EBOOK” banner. Enter your name and email and click the DOWNLOAD button. Once you confirm your email, you’ll get a link to download the PDF.

Download eBook

12. Copywriting 101 – How to Craft Compelling Copy

eBook: Copywriting 101
eBook: Copywriting 101

Publisher: Copyblogger | Pages: 32

What you’ll learn

As stated by copyblogger, “Copywriting is the art and science of strategically delivering words that get people to take some form of action.” Copywriting is an essential skill of every good search engine optimization specialist.

With Copywriting, you can optimize an article to achieve high rankings for the keywords that matter for your website or business.

How to download

Click the button below to go to the PDF download page. Enter your email and wait for the confirmation email. Once your email address is confirmed, you can download this SEO eBook.

Download eBook

13. Finding and Targeting Your Ideal Audience

eBook: Finding your ideal audience
eBook: Finding your ideal audience

Publisher: Optinmonster | Pages: 32

What you’ll learn

Optinmonster is one of the best tools you can use for lead generation and conversion optimization. It’s the tool we are using on this website for increasing our subscribers’ list, redirecting visitors to our SEO course sales pages and for many other functions.

Besides being a great tool, optinmonster offers a number of free eBooks to their users for educational purposes. One of them is this eBook that talks about creating buyer personas.

Knowing who your potential customers are, can help you adjust your SEO strategy to target them at the various stages of the sales funnel.

How to download

Download this eBook is simple. Just click the button below to visit the download page and click the “Download Guide” button. You’ll be prompted to save the PDF on your computer.

Download eBook

14. Google Search Quality Raters Guidelines

eBook: Google Search Quality Raters Guidelines
eBook: Google Search Quality Raters Guidelines

Publisher: Google | Pages: 167

What you’ll learn

Do you want to learn how Google evaluates websites? If the answer is Yes, then this is the eBook to download, read and keep to your library for future reference.

Google has a team of thousands of people called “Search Quality Raters”. These people are responsible to provide feedback to Google on how their search algorithms are performing.

Their job is to perform hundreds of search queries, visit the websites that appear in the top positions of the Google results and answer a detailed questionnaire.

The instructions and criteria to use for this task are explained in detail in this free eBook.

If you’re serious about SEO, you need to read this guide from start to finish. It will give you a very good idea of what Google is looking for when ranking websites.

It should be noted that the feedback provided by the search quality raters does not directly influence the ranking algorithms but it’s a way for Google to test if their changes are producing better or worse results for the users.

How to download

Click the button below to open the PDF in a new browser tab. Right-click anywhere in the document and select SAVE AS to save the eBook as PDF.

Download eBook

Are any free SEO eBooks missing from the above list? Let me know in the comments and I will update this post accordingly.

The post 14 Free SEO eBooks Available for Immediate Download (PDF) appeared first on reliablesoft.net.

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Google's Robots.txt Parser is Misbehaving

The newly-released open source robots.txt parser is not, as Google claims, the same as the production Googlebot parsing code. In addition, we have found cases where each of the official resources disagrees with the others. As a result, there is currently no way of knowing how the real Googlebot treats robots.txt instructions. Read on for example robots.txt files that are treated differently by Googlebot and by the open source parser.

Googlers: if you’re reading this, please help us clarify for the industry how Googlebot really interprets robots.txt.

Google recently released an open source robots.txt parser that they claimed is “production code”. This was very much needed because, as they said in the announcement blog post, “for 25 years, the Robots Exclusion Protocol (REP) was only a de-facto standard”.

Before they released it, we might have thought that the substantial documentation from Google and the online checking tool from Google amounted to a reasonable ability to know how Googlebot would treat robots.txt directives in the wild.

Since the release of the open source parser, we have found that there are situations where each of the three sources (documentation, online checker, open source parser) behave differently to the others (see below for more on each of these situations):

Table of misbehaving robots.txt parser

This might all be just about OK if, as claimed, the open source parser is the authoritative answer now. I guess we could rely on the community to build correct documentation from the authoritative source, and build tools from the open source code. The online checker is part of the old Google Search Console, is clearly not being actively maintained, and documentation can be wrong, or fall out of date. But to change the rules without an announcement in an area of extreme importance is dangerous for Google, in my opinion. 

The existence of robots exclusion protocols is central to their ability to cache the entire public web without copyright concerns. In most situations, this kind of mass copying would require opt-in permission – it’s only the public interest in the existence of web search engines that allows them to work on an assumption of default permission with an opt-out. That opt-out is crucial, however, and Google is in very dangerous territory if they are not respecting robots.txt directives.

It gets worse though. The open source parser is not the same as the production Googlebot robots.txt parsing code. Specifically, in the third case above, where the open source parser disagrees with the documentation and with the online checker, real Googlebot behaves as we would previously have expected (in other words, it agrees with the documentation and online checker, and disagrees with the open source parser). You can read more below about the specifics.

The open source parser is missing Google-specific features

Even if you don’t know C++ (as I don’t), you can see from the comments on the code that there are a range of places where the open source parser contains Google-specific features or differences from the specification they are trying to create (the line linked above – line 330 of robots.cc – is one of a number of changes to make Googlebot more forgiving, in this case to work even if the colon is missed from a “User-agent:” statement).

Given these enhancements, it’s reasonable to believe that Google has, in fact, open-sourced their production parsing code rather than a sanitised specification-compliant version that they extend for their own purposes. In addition, they have said officially that they have retired a number of enhancements that are not supported by the draft specification.

Take the code, their official announcements, and additional statements such as Gary Illyes confirming at Pubcon that it’s production code, and we might think it reasonable to believe Google on this occasion:

That would be a mistake.

If you use the open source tool to build tests for your robots.txt file, you could easily find yourself getting incorrect results. The biggest problem we have found so far is the way that it treats googlebot-image and googlebot-news directives (and rules targeting other sub-googlebots as well as other non-googlebot bots from Google like Adsbot) differently to the way the real Googlebot does.

Worked example with googlebot-image

In the absence of directives specifically targeting googlebot-image, the image bot is supposed to follow regular Googlebot directives. This is what the documentation says. It’s how the old online checker works. And it’s what happens in the wild. But it’s not how the open source parser behaves:

googlebot-image misbehaving

Unfortunately, we can’t fall back on either the documentation or the old online checker as they both have errors too:

The online checker has errors

googlebot/1.2 is equivalent to googlebot user-agent

Now, it’s quite hard to work out exactly what this part of the documentation means (reviewing the specification and parser, it seems that it means that only letters, underscores, and hyphens are allowed in user-agents in robots.txt directives, and anything that comes after a disallowed character is ignored).

But, it is easy to understand the example – that googlebot/1.2 should be treated as equivalent to googlebot.

That’s what the documentation says. It’s also how it’s treated by the new open source parser (and, I believe, how the real Googlebot works). But it’s not how the online robots.txt checker works:

Google Search Console robots.txt checker is wrong

The documentation differs from reality too

Unfortunately, we can’t even try to build our own parser after reading the documentation carefully because there are places where it differs from the online checker and the new open source parser (and, I believe, production Googlebot).

For example:

user agent matches the first most specific rule

There are some examples in the documentation to make it clear that the “most-specific” part refers to the fact that if your robots.txt file disallows /foo, but explicitly allows /foo/bar, then /foo/bar (and anything contained in that, such as /foo/bar/baz) will be allowed.

But note the “first” in there. This means, to my understanding, that if we allow and disallow the exact same path, then the first directive should be the one that is obeyed:

Search Console is correct in this instance

But it turns out the order doesn’t matter:

Search Console doesn't match the documentation

In summary, we have no way of knowing what real Googlebot will do in every situation

All the sources disagree

And we know that real Googlebot can’t agree with all of them (and have tested one of these areas in the wild):

And actual Googlebot behaves differently to all of them

What should happen now?

Well, we (and you) need to do some more testing to figure out how Googlebot behaves in the real world. But the biggest change I’m hoping for is some change and clarity from Google. So if you’re reading this, googlers:

  1. Please give us the real story on the differences between the newly-open-sourced parser and production Googlebot code
  2. Given the proven differences between the old Search Console online checker and real Googlebot behaviour, please remove confusion by deprecating the old checker and building a compliant new one into the new Search Console

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10 Shocking SEO Facts You Never Knew About

SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.  We’ve put a together a list of ten SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder.  

 

There are a lot of SEO facts and stats out there, with more or less known matters. What we’ve tried to do is to put together a list of surprising SEO facts that make you look at the search engine market from a new perspective. This is not a collection of SEO statistics; this is a list of SEO facts that will help you improve your SEO and your overall online marketing strategy. 

 

10 Shocking SEO Facts You Never Knew About

 

That is why we have prepared for you a series of ten shocking facts that we believe you never knew about, until today.

 

  1. Duplicate Content Won’t Get You Penalized
  2. Not All Search Engines Use Links as a Ranking Factor 
  3. Top Ranking Positions Have Significantly More Facebook Activity
  4. Rich Snippets Have No Direct Impact on Your Rankings
  5. Only 2 of the Top 10 Most Popular Sites  Are Content Sites
  6. Object Detection in Images is a Strong Ranking Signal
  7. Google Has Search Evaluators to Determine the Quality of Results
  8. A Video on Your Homepage Will Double the Chances to Show up on Page 1 of Google
  9. Travel Time Is a Metric for Google’s Ranking
  10. Google Ranks Events Based upon Popularity

 

 

1. Duplicate Content Won’t Get You Penalized

 

 Will you be penalized for duplicate content? No. Is duplicate content hurting your site? Well, it depends. Allow us to elaborate more on this matter. 

 

To start with, we will cite the Google Search Quality Evaluator Guidelines from September 2019 :

 

The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source. 

 

Did you see duplicate content mentioned anywhere? No. It’s all about copied content. And Google has a different treatment for copied content than for duplicate content. Duplicate content won’t get you penalized, while copied content will. If you don’t believe us, take a look at the video below where Andrey Lipattsev from Google claimed that: 

 

There is no Google duplicate content penalty.

 

 

Duplicate content is not always hurting SEO as most of the people think. Of course, duplicate content is not an optimal set-up for pages. Nevertheless, most of the time duplicate content is not manipulative. If you use canonical tags to let search engines know the preferred content, you should be safe. What we want to stress on is that there are many users who have never gazed over what Google says about the duplicate content.

 

It is not called a penalty if Google notices that your content is not unique.

 

As Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland describes in the video mentioned above, you can notice that:

  • Google does not have a duplicate penalty
  • What it does is to reward unique content and correlate it with added value  
  • The duplicate content is filtered
  • Google wants to find new content and duplicates slows the search engine down
  • If you want Google to quickly discover your new content, you should send XML sitemaps
  • What the big G wants us to do is to concentrate signals in canonical documents, and optimize those canonical pages so they are better for users.
  • If we think about SEI, it is not duplicate content that is hurting our ranking, but the lack of unique content.

 

 

Remember that if there is a website duplicating your content and you do not have any agreement, you can fill in a request to have it removed under the Digital Millennium Copyright Act. Another thing that you can easily do is to use canonical tags. This is a simple way of telling the search engine that this is where the official version first appeared. You should keep count of the duplicate content issues, anytime you start shaping your content marketing strategies or you want to analyze your SEO rankings. 

 

 

 

2. Not All Search Engines Use Links as a Ranking Factor

 

Is it possible to rank without links? The answer is yes.

 

Yandex, the biggest search engine in Russia is no longer taking into consideration links as a ranking factor. Before saying that what happens in Russia, stays in Russia, you need to know that Google might be heading in the same direction. The Russian commercial SERPs in Yandex and Google are some of the most spammed keywords, where black hat SEO techniques are used to quickly rank shady sites. Given the situation, Yandex said that their algorithm will be a “link-free” one. Will the other search engines follow?

Will Google remove links from their algorithm? It seems like Google wishes to rank websites based on facts instead of links. They even discussed on the idea of excluding backlinks from the Google algorithm. 

 

We don’t have a version like that that is exposed to the public, but we have run experiments like that internally […] we’ve played around with the idea of turning off backlink relevance and, at least for now, backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical search results. – Matt Cutts, former Google representative

 

It seems like Google wishes to rank websites based on facts instead of links. This means that the trustworthiness of a domain might help it rise up rankings if Google measures quality by facts, instead of links, according to New Scientist

 

 

3. Top Ranking Positions Have Significantly More Facebook Activity

 

There is a lot of mystery and buzz regarding the influence of shares, comments, likes, etc. on SEO in general. A question keeps popping out:

 

Are social signals a ranking factor?

 

The answer is not as simple as a “yes” or “no”. What we can tell you for sure as a result of  an in-depth study published in a previous blog post on this matter is this: 

 

While no causality can be inferred, more presence on Facebook is clearly associated with a higher rank on the search list.

 

There were some other correlations we’ve made between Google+ (which is depricated), Pinterest or LinkedIn and ranks and it seems that higher rankings are correlated with Facebook, Linkedin & Pinterest high shares altogether.; yet, the strongest correlation was between a high number of Facebook shares and better ranks.

 

 

It’s true that correlation doesn’t mean causality but such a high correlation cannot be easily ignored. 

 

It seems that Facebook interactions affect Google search rankings. Therefore, the social network not only provides engagement with your audience, but it also affects measurable outcomes beyond engagement, including higher search results ranking. You don’t have to be an SEO expert to know that organic listing doesn’t come up easily, regardless of the SEO tactics or social media strategy you’ve used. Yet, any little help that will improve your search traffic  definitely helps.  

 

 

4. Rich Snippets Have No Direct Impact on Your Rankings

 

Rich snippets have been a sneak preview on the SERP page since they first appeared in 2009. The question is: Do they have a direct impact on your ranks? Well, not really. 

Rich snippets have the role of adding extra information to a search listing but, according to Google, they do not influence rankings. Google has stated several times that rich snippets have no direct impact on site rankings at the moment. You can even find answers on the Web Master Help Forum:

Q: Does using rich snippets affect my site’s ranking?

A: No.

Rich Snippets Example

Source: www.seopressor.com

So Google said it all. Apparently, rich snippets do not affect our rankings in a direct way. This does not mean that it cannot generate indirect SEO benefits though, like helping a page to be easily indexable or showing useful data for the reader. Rich snippets will help you in an indirect way to get more people to visit your website, and that in turn might further help you with your rankings; yet rich snippets have no direct impact on your ranks. 

 

 

 

5. Only 2 of the Top 10 Most Popular Sites on the Web Are Content Sites

In order to completely understand this let’s take a look at the 10 most popular sites according to Ebizma. It seems that the top most popular sites in September 2019 are: Google, Facebook, YouTube, Yahoo!, Amazon, Wikipedia, Twitter, Bing, eBay and MSN. No suprise here, I know. Yet, if we think of them for a moment we notice that only Wikipedia and YouTube are truly content-oriented websites. The other are “content gates” if we can say that but they are not offering direct content in a way a usual website does. 

 

This leads to an important question:

 

Does usefulness matter more than content?

 

Eight of those sites give the core users something to do, not only to consume. As Carter Bowles from Northcutt claims, they do not stop at passive reading or video watching, but they give people tools and places that they can use to do something. These websites are popular because the action required from the core user does not stop at consuming content.

 

Google is a tool that gives users the chance of quickly searching the whole web in order to find something that they want. They are not popular due to content or fantastic link bait, but as a result of interaction. So, we might ask ourselves:

Is content still king?

We are not implying that content marketing is not working.  Quality content is great because it provides an amazing way to grow. What we are stressing on is the fact that interaction seems to be working wonders. If we try to understand why these websites are popular,  we will notice that up to a point, content marketing is also part of their strategy. But what facts prove to us is that the most outstanding sites out there place communities, tools and interactive platforms before content. Even more, those two content sites that are at the top of popularity, YouTube and Wikipedia, are still making use of interactive platforms. 

 

 

 

6. Object Detection in Images Is a Strong Ranking Signal

You may know that Google is smart enough to recognize objects in images but what you might not know is that object recognition is now a ranking signal that can affect any business out there. 

 

Not long ago we wrote an article about the way Google will read & rank images in the near future. Well, it seems like the future is now. It’s true that there have been lots of studies with complex equations and algorithms about image recognition since the ‘90s, so we can say that the subject has appealed to researchers ever since search engines appeared. What should be appealing for users is the idea of image optimization, and not in the classic way of adding title tags and alternate text. 

 

automatic-object-detection-images-google

 

Since the moment the big G made the Cloud Vision API public, a lot of people started raving about the technology. Without any doubt, Cloud Vision API can be used to analyze and determine what is inside an image. This quickly classifies images into thousands of categories (e.g., “sailboat”, “lion”, “Eiffel Tower”), detects individual objects and faces within images, and finds and reads printed words contained within images. You can build metadata on your image catalog, moderate offensive content, or enable new marketing scenarios through image sentiment analysis.

Object Detection in Images Example

This feature allows search engines to detect what content is inside the images that you post on your websites and rank it accordingly.

 

Object Detection in Images adds an extra layer of ranking signals that cannot be easily altered.

 

However, this is really big for the SEO industry as the object recognition: 

 

  1. Will help by helping Google to show a lower number of false positives when searching for a particular keyword.
  2. Can strengthen the ranking of a page 

 

 

 

7. Google Has Search Evaluators to Determine the Quality of Results 

 

You might know by now that a lot of algorithms are used by Google in order to rank websites. You might be surprised to find out that to evaluate the quality of search results Google hired people who make around 40,000 precision evaluations. These search evaluators have to establish the quality of results for various searches. The guidelines that they use to rate the results are explained in a rather dense document that can be found here.

 

Although the document seems to address more those who wish to become evaluators, a gaze through the guidelines can help developers and marketers as well, because they help you understand how quality is perceived by Google.

 

Source: www.seobythesea.com

Source: www.seobythesea.com

 

Google uses search evaluators from different countries and with different languages. This means that Google is trying to understand content written in more languages.  

 

Following this, we might think that the engine will be able to apply penalties to content coming in not so common languages as well.  For the moment, by Google’s estimates, the Penguin algorithm affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic.  These trained experts might be able to catch spam in more languages and therefore affect the overall ranks.

 

 

8. A Video on Your Homepage Will Double the Chances to Show up on Page 1 of Google

 

All that YouTube has achieved in the last years made it the world’s second largest search engine and also the go-to choice for online video marketing and advertising. Let’s think of it for a moment. Everybody likes videos, right? They are instantly more attractive than text for lots of people and it seems that the big G holds a special place for Youtube in its heart. We should also take into account that, after all, it is owned by Google.

 

According to a study conducted by Tubular Insights, videos have a 41% higher CTR than text. 

 

According to a study made by Aimclear, it seems that the platform we choose to upload our videos impacts the ability to rank. What platform is preferred? You guessed. YouTube dominates Google’s SERP, but there are other platforms that have some influence as well, as you can see in the image bellow:

Google SERP Platform Allocation

Source: www.aimclearblog.com

 

But what about having videos on homepages? Will they help us rank better in the organic search results? The same study from Aimclear mentioned above  says that nearly 100% of the videos returned in universal SERPs also ranked on the first page on their native platform. It’s true that a high ranking on YouTube results doesn’t guarantees a universal search placement; yet it seems to be a prerequisite. Also, direct or indirect, videos are an effective SEO tactic and digital strategy that will boost your rankings. Aside from keeping your visitors engaged, it will give them something they can easily share.

 

A video can help by keeping your visitors more on your website and this will be seen as a ranking factor by the search engines. We should also consider the possibility of visitors sharing the page containing the video on social media and this will increase the possibility of receiving inbound links from users that notice it. This will certainly add value to your SEO.

 

 

 

9. Travel Time Is a Metric for Google’s Ranking

 

No, we are not talking about time traveling and time machines, but about the physical time it takes for someone to get from a location to an event/place/business he/she is interested in, and as a consequence, about local search and local optimization.  

 

The amount of travel time someone goes through in order to reach a place is a ranking factor.

 

Travel time is a recently granted patent from Google that seems to be connected with the local SEO and is defined as the “time investment a person may be willing to make to visit a specific location.” Therefore, proximity comes first not just in our day to day lives but in SERPs as well.  Sites that are not as optimized as yours will rank ahead of you if they are closer to the user. Therefore, if you have a local business you should be highly interested of this search market feature if you are interested in a high close rate as well. 

 

Just look at the image below. The “plumbers” search listed a few businesses relevant for this search. Yet, why are these websites listed first? 

 

Source: moz.com

Source: moz.com

 

Do they have quality content? Well, some of them don’t even have a website, as we found out from a research conducted by Darren Shaw. Not to mention that some of them have 0 links and 0 reviews. Therefore, why are they ranking in top 3? You’ve guessed it: proximity. They are in top Google searches results because they offer local information, meaning relevant content to potential customers.

 

plumbers2

 

It seems like Google also wants to know if a person visits a place after seeing it in Google Maps, either by following a recommendation or after seeing it in the search results. As Bill Slawski mentioned, the term ”time investment” used in this Google patent refers to the actual time that it takes to visit a place that was seen in the search results. 

 

 

 

10. Google Ranks Events Based upon Popularity

According to another patent granted for Google, it seems that the search engine will soon rank events depending on popularity instead of considering the number of inbound links pointed at the event’s pages. The idea behind this patent is that because many events can happen in the same region or around the same time, people that are interested in them might consider it difficult to choose the event to attend.

This will help users choose the most interesting event when multiple events take place at the same time.

The big G will be receiving data about the events that take place during a certain time period along with the computing signal scores for those events. 

 

Other signals for ranking events according to the patent might be:

 

  1. generating an initial ranking of events based on the popularity scores;
  2. computing a modified popularity score for each of the events based on the initial ranking;
  3. generating the ranking of events occurring in the physical location by ranking the events according to the modified popularity scores.

 

Example Ranking Events

Source: www.seobythesea.com

 

 

Conclusion

 

Above we’ve exposed some of the facts from the search engine optimization market we believe will help you out with your organic search and your overall digital marketing strategy.  The search engine market is an ever transforming platform where effective SEO still pays the bills and keeps on driving traffic.  Even if you invest in paid search or in link building, what we want at the end of the day is to have all of the internet users, if possible, generating organic clicks on our site. Increasing sales is what we all aim to. And as 93% of online experiences begin with a search engine, being aware of the Google SEO statistics that can influence your website’s performance (regardless if they are SEO facts 2017 or older SEO statistics from 2016  )it’s of paramount importance. 

 

There is no single most effective SEO statistic, tip or fact, a lead generation formula that will drive to guaranteed marketing success. Yet, the SEO facts we’ve debated along this article might help you with your onpage SEO, your integrated marketing or content strategies. Conversion rates don’t come easily and some SEO tips, paid ads or marketing stats won’t bring million users all of the sudden. But being aware of the SEO stats and facts and shaping your online marketing according to it, will definitely improve your global web presence. Stay up to date to the marketing trends, be concerned of content creation, check out where your users click on, invest in inbound marketing and the organic results will eventually follow. 

We look forward to seeing how Google’s search engine will evolve with all the new technology and we also look forward to hearing from you.

 

The post 10 Shocking SEO Facts You Never Knew About appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

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Keyword Research: Here’s How Anyone Can Get Started

Keyword Research: Here’s How Anyone Can Get Started

If you are off to a new start in Internet Marketing, SEO (Search Engine Optimization) will not likely to ring a bell to you. Just simply, SEO refers to a process that amplifies a site’s traffic flow and rankings organically.

When it comes to SEO, how does it actually work? The objective is always to increase your site’s organic traffic flow and rank at the top positions of the search engine result pages. It’s also about making search engines recommend your site as the main source whenever someone searches about the topic you talk about.

The first thing that you should get started with is the foundation of SEO: Keyword Research.

Today, the purpose of this article is to get you covered on the basics of keyword research and how it may help you in your search engine optimization campaigns. Let’s explore more on this topic, shall we?

What is Keyword Research and Why is it Important?

Keyword research is a method used by marketers to identify and target the keywords that they should be focusing on when writing their content. With that in mind, it would be easier for them to do their writing.

So why is keyword research important you ask? With unending competitions mushrooming in every corner of the web, using relevant and proper keyword is crucial. No point in writing an awesome piece of blog or article but no one can search for it, right? The aim is to choose your words carefully so that search engines understand it and display your site in the search results as the most relevant content.

According to Internet Live Stats, Google processes over 40,000 search queries every second on average which means there are a total of 3.5 billion searches a day and 1.2 trillion searchers worldwide.

1.2 trillion searches!? See, if you have not done relevant keyword research, your site may never appear on the top results of search engines. You are only 1 in a sea of billion other contents thrown online every minute of the day.

Ultimately, by doing a proper seo keyword research, you will gain the following:

  1. Rank high in search engines
  2. Obtain maximum traffic flow

But First….

4 Pillars of Keyword Research

Before we dig deeper, let’s go through certain basics that you will come across and should understand when doing keywords research. These data are also provided by most of the keyword research tools.

LSIGraph Data

LSIGraph is one of the tools that provide these data.

1) Search Volume & Competitiveness

Search volume is a representation of how many times a keyword or term is being searched monthly. The bigger the better (depending on your website and other factors). More often than not the popular search terms already have a significant amount of competition, making it very difficult to achieve top positions in search engines. The ideal combination would be a keyword with high search volume and low search competition.

So, the more people search for your targeted keyword, the larger your targeted audience will be reached. If no one is searching for your keywords that you’re targeting, then no one will be able to find your content. Simple as that.

2) Short vs Long

The length of a keyword is another factor that is important for volume and difficulty. As you might have gotten it correctly, the volume becomes lower for longer keywords and vice versa. Based on their length, you can differentiate 2 types of keywords.

Short tail– 3 words or less. They are words that are rather general. Thus, it has a high competition, costly and rather challenging to achieve high positions in search engines. For instance, when you are searching for things to eat; ‘Western Food’, ‘Chinese Food’ or ‘Arabian Food’ or countries to visit; ‘Japan’, ‘Thailand’, ‘Canada’.

Long tail – More than 3 words. They are rather targeted or focused. Thus, it has lesser competitions, is less costly and can achieve a desirable position while targeting the selective audiences. For instance, ‘black prom dresses’, ‘cheapest shoes on Lazada’, or ‘natural ingredients for acne problems’.

If you’re interested to know more on this, head over to : Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

short tail or long tail keywords

Both short vs long keywords have their pros and cons. So you be the judge of that!

3) Timeliness

When coming up with content, you have to consider if people are looking for established knowledge or something that is trendy. By doing this, you can then design content to fill in their search intent. There are 2 categories of keywords that cover timeliness.

Trendy – Words or phrases that are trending a certain time period such as ‘2017 F1’. Once a particular “topic” has lost its timeliness, the word is no longer searched by the public.

Evergreen – Words or phases that would sustain and last a lifetime such as ‘Ways to tie a Shoelace’. This question is not subjected to any changes in time. It stays there for as long as there is still the existence of shoelace.

4) Related Keywords (LSI Keywords)

Known as Latent Semantic Indexing or, Semantically Related Keyword. LSI Keywords help Google to understand content better. A simple way of putting it is words that are closely related. For example, if you were to post about ‘Handphones’, it makes perfect sense to include ‘Apple’, ‘Samsung’, ‘Andriod’, or ‘iOS’.

Also, how would search engines like Google know how to differentiate ‘Apple’ when it detects the word? Is it referring to the fruit, a name or the well-known smartphone? Yes, I hear the right answer. It uses Latent Semantic Indexing keywords.

In total, there are 9 types of keywords which include the 5 mentioned here. To learn the other 4, head over to: 9 Types of Keywords in SEO You Need to Know to Convert.

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Guide in Becoming The Perfect Inbound Marketer

  • 10 must-have qualities of a perfect inbound marketer.
  • Proven examples on applying the best inbound marketing techniques.
  • Compact guide with less fluff!

Keyword Research Tools To Get Started

Now that you’ve got the basics covered, here are 4 SEO keyword research tools that you should know of. Oh, all of them are even free to begin with!

1) Google Keyword Planner

Old school is the best school. This keyword research tool makes it easier for you as it has detailed traffic estimates, giving you a chance to understand the value of each keyword and narrows it down to the slightest detail one would like to know.

Here are steps to use the Google Keyword Planner:

i. Sign up for a Google Keyword Planner account here.

ii. To use Google Keyword Planner, you have to first create a Google Adwords account.

Google Keyword Planner is the go-to tools for keyword research.

iii. Once you’re signed in, click the Tools drop down menu and select Keyword Planner.

Sign in and Select Keyword Planner

iv. Click on search for new keywords using a phrase, website or category.

Search New Keyword and Ad Group

v. Type in any keywords you desire and once done, proceed to click Get Ideas.

Enter Keywords and Get Ideas

vi. You will then be taken to the Keywords Result Page, which looks like this:

Loads of Information on the Keywords Idea Tab

Here’s a simple breakdown on what you’ll see inside:

  • Search Terms: The exact keywords you entered previously.
  • Keyword (By Relevance): List of Keywords Google considers most relevant to the “Search Terms” keyword.
  • Avg. Monthly Searches: The average number of times people have searched for a keyword and its close variants.
  • Competition: Shows the number of competitors bidding for a keyword.
  • Suggested Bid: Also known as Cost-Per-Click (CPC).

Do take note that the competitiveness in the keyword planner is a good indication of how many people are willing to compete for this keyword organically. If you are able to find a keyword that has high volume but low competition, then you are on the right track!

2) Google Trends

Now, let’s see how Google Trends work. Basically, it helps us know how a specific keyword is doing in Google search results and tells us which keyword is in trend. You may search for anything; people, food, animals, literally any keyword that you can think of.

Allow me to show you some basic steps in using this keyword research tool:

i. Check out Google Trends here.

ii. At the “Explore Topic” search box, type in the topic of your interest.

Google Trends Landing Page

iii. The following page shows you the interest level of your desired topic based on your desired time range.

Google Trend Time Range

iv. You can then click on the “+” sign to compare your topic with another topic.

Google Trend Graph Comparison

v. Scroll down the page and you’ll see much more detailed information.

Google Trend Region Graph

Let’s briefly talk about this part:

  • Interest by Region: Refers to the countries which are interested in the targeted words, arranged from stronger to weaker.
  • Related Queries: It shows queries (not keywords) that are related to the terms that you entered in order of the highest ranking.

What you should be looking for is picking a golden keyword with an uprising trend that can sustain even in the future.

3) LSIGraph

Up until here, we’ve covered both the Google Keyword Tools, so how do we look for related keywords next?

No doubt this is one of my personal favorite. The LSIGraph.
It is the simplest and best option for a free keyword tool software.

Let’s see how it works in practice:

i. Visit lsigraph.com.

ii. Type in your keyword and press the ‘Generate’ button.

LSI Graph Landing Page

iii. It’ll provide you a long list of ideas.

LSIGraph result page

This tool suggests LSI keywords for your target keyword. Your goal here is to insert at least a few of these suggested keywords within your article NATURALLY. This in turn helps you in improving the ranking of your content.

LSIGraph unlimited lsi keywords

Presenting you the Unlimited LSIGraph!

On top of that, LSIGraph has made a new announcement on letting its users have unlimited LSI Keyword searches. Besides, their recent update presents accurate data on how search engines understand your topic and how popular it is among the social media platforms.

And just like that, you’ll become the next keyword expert in the market and prepare to rank high on Google! Head over to their app now for a one-time only special offer + huge bonus!

4) WordGraph

The 3 tools I’ve mentioned earlier are usually used before and during the writing process. That’s when most of the tools are used.

There is a tool that is used after the writing process. It’s called WordGraph. Its aim is to help you improve your content search relevancy by analyzing your site with the top 10 results of the main keyword.

Here’s how it work:
i. Visit wordgraph.io

ii. Type in your keyword, select your desired location, and enter your URL.

Improve your content search relevancy by using WordGraph.io, a free word vector tool.

Simply key in your target keyword and URL to compare with the top 10 results.

iii. It will generate keywords that your top 10 competitors are using.

Wordgraph entities compare 1

It will then generate keywords that your top 10 competitors are using.

These are the keywords that are likely to have helped your competitors ranked. Consider adding them to your content to improve your visibility.

Final Thoughts

At this point, you will want to double-check if you’ve already gathered all the fundamental points on this subject today.

  • You have understood the search volume and competitiveness of the keyword
  • You have known the nature of trendy or evergreen keywords
  • You have learnt to target on short tail or long tail keywords
  • You have compiled a list of LSI keywords

If you’ve checked all 4 points, then congratulations! You’re now ready to move on to the next step which is optimizing your website. It’s a practical strategy to bring in more traffic from every piece of content you’ve published.

As time goes by, you may need to re-evaluate your list of keywords over and over again and adapt to the new ones as new trends emerge. Take your time to study and understand the search intent, your competitors and whether it is worth to give it a try. Always remember, keyword research is a constant ongoing process.

In this article, I’ve discussed some of the main points on keyword research. I surely hope you are able to bring home something useful after reading this. That’s it for now, I’ll be back for a more thorough explanation on this topic in the near future.

What other keyword research tool would you recommend to others? Do you think SEO keyword research is important today? Have I missed out on anything? Do leave me your valuable opinions below!

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width: 100%;
min-width:270px;
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background-size: contain;
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display: block;
margin-top: 4%;
width: 100%;
padding: 8px 0;
font-family: “roboto”, helvetica, sans-serif;
font-weight: 400;
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background: #b7daff;
font-size: 21px;
border: 0;
outline: 1px solid #b7daff;
cursor: pointer;
}

Guide in Becoming The Perfect Inbound Marketer

  • 10 must-have qualities of a perfect inbound marketer.
  • Proven examples on applying the best inbound marketing techniques.
  • Compact guide with less fluff!

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How to Prevent a WordPress Hack: 15 Tips for Website Owners

Time to get on the IMPORTANT topic of how to Prevent a WordPress Hack!

In this day and age, it’s common to hear about hacks and data breaches. From big businesses to small websites, nobody is safe from this threat. In fact, data breaches and hacks are on the rise. It’s more likely than ever that your WordPress website will become the next target.

The good news is you don’t have to sit around waiting for an attack to come your way. With WordPress, there are a number of steps you can take to protect your website, your information, and your users.

In this guide, we’ll review not only how to prevent a WordPress attack, but why it’s important to take these steps seriously in the first place. Your safety is only as good as your prevention, so let’s get started.

Why Is WordPress Susceptible to Cyber Attacks?

First of all, you might be wondering why WordPress is such a popular choice for hackers. Why do WordPress sites get hacked at all?

WordPress is the world’s most popular website builder. It powers over 30% of all sites on the planet, and that means it’s easy to find websites that aren’t secure.

In addition, WordPress is an open source platform. Because of this, it’s easy for new hackers to learn the system, and there are a lot of opportunities for plugins or third-party add-ons to open a website to vulnerabilities.

Whenever you add something to your WordPress website, you need to be careful. A reported 73% of the most popular WordPress installations are at risk of security problems. Ultimately, the reason WordPress is so prone to attacks is simply because it’s so popular with all types of website owners. The good news is you have a lot of things you can do to make sure your website is secure.


1. Use Up-to-Date Versions

If you’re not running the most recent update of WordPress, you’re opening yourself to security problems. With each update comes patches for known security issues, making your website much stronger.

While this might sound simple, over 86% of WordPress installations are now running outdated versions. If your WordPress version is out-of-date, hackers will know the most vulnerable areas to target.

The same goes for your own computer and devices. Sometimes your website can be corrupted or accessed through some form of malware or virus on your own device. Keeping both your computer and your version of WordPress up-to-date is a must. If possible, set reminders to update every time a new version is available.


2. Choose Your Themes and Plugins Carefully

Finding the right WordPress theme or plugin isn’t always easy. With so many options, how do you know what’s best for your website?

One of the biggest red flags is an outdated theme or plugin. While they might be functional, these tools don’t have the latest security features that protect your website from outsiders.

Always be selective when choosing your themes and plugins. Look for themes that are verified by sources other than the developer’s site. In addition, check for the update date. If the theme or plugin hasn’t been updated in months or years, odds are it’s no longer secure. You want to make sure the developer is taking a hands-on approach to keeping their product secure.

When it comes to WordPress themes in particular, it is far more secure to choose a WordPress theme over picking the free version. Free versions might seem easy, but they’re often prone to attack and don’t offer ongoing developer support.


3. Moderate Your WordPress Users

WordPress is a great platform to use if you have multiple users who need to access your site. However, this can quickly become a problem if you’re don’t remove users that are no longer active.

Take a careful look at your WordPress users. Be mindful of who has administrative access. Unfortunately, most people use weak passwords with their account, and this can open your website to hackers.

If you must keep inactive users, consider changing their role to subscriber to prevent them from performing too many actions. Be mindful of everyone who has or has previously had access to your WordPress website.

Prevent a WordPress Hack


4. Disable WordPress File Editing

Through your WordPress dashboard, you can edit PHP files for plugins, themes, and more. This might seem like an easy way to make changes when you need to, but it could also give hackers more access to your website.

When an attacker gains access to your dashboard, they’ll usually go right to file editing. This allows code execution on the server, and it can be catastrophic for your website security.

Because there’s no real reason to have file editing through WordPress, consider disabling it. To disable editing, enter this code into wp-config.php. This will completely disable any editing from within WordPress:

define(‘DISALLOW_FILE_EDIT’, true);


5. Protect Your Login Page

By default, your WordPress login page will be your URL + wp-login. This makes it really easy for anyone to brute force their way into their website since they can easily find the login page.

It’s a smart idea to customize this login page URL so it’s much harder to find. This is also an easy thing to change. For this, you’ll need to download a security plugin like iThemes Security. WIthin this plugin, you can easily change your login URL to something else.

If you want to keep it simple, changing it to my_new_login is already a big improvement that will deter brute force hackers. However, making it more unique and original is always a good idea.


6. Add Two-Factor Authentication

Two-factor authentication is becoming more and more popular on social media platforms and with online banking. This is great news when it comes to our own personal security, but we can also enable two-factor authentication on WordPress as well.

What is two-factor authentication? Instead of just entering your username and password, you’ll also be asked to complete a second step to verify that you are who you say you are. Depending on the option you choose, your second step could be one of the following:

  • Verify a code sent to your email or phone
  • Answer a security question
  • Enter a unique pin number
  • Enter a set of characters

The best way to secure your website is to enable two-factor authentication with a code sent to your phone. As long as you have your device with you, you’ll always be able to login easily. Similarly, you’ll also know immediately if someone is trying to access your account with an alert directly on your phone.

To enable two-factor authentication, the Google Authenticator plugin can have you set up in a few clicks. From there, you can choose the type of authentication that’s right for you.

Prevent a WordPress Hack


7. Change Your Admin Username

Does your admin account username go by “admin?” It’s easy to set this when you first get started and forget to change it, but this is the default guess when hackers are trying to access your website.

If you set your WordPress username as “admin,” it’s time for a change. You can change this in your WordPress user information. Choose something that is difficult to guess.


8. Use SSL to Encrypt Your Data

SSL stands for Secure Socket Layer, and it’s a smart way to secure your admin panel. In simple terms, SSL ensures that all of the data transferred between your browser and your users’ browsers are secure. This makes it difficult for hackers to breach this connection.

In this day and age, having an SSL is also essential for search engine optimization. Google announced in 2018 that SSLs would be necessary when determining search ranking, so this should already be a part of your WordPress strategy.

You can easily get a SSL through your host or a third-party company. Many hosting providers offer them for free, so contact yours to see what your options are. From there, Really Simple SSL is an easy plugin to add your SSL to your website.

Prevent a WordPress Hack


9. Limit Login Attempts

WordPress allows users to login an unlimited number of times by default. While this is good if you have a hard time remembering specifics of your password, it’s a recipe for disaster when it comes to security

Hackers often use brute force to gain entry to your website, and by allowing unlimited attempts, you’re giving them all the time they need to get through. Instead, limit your number of login attacks. If a user keeps getting the password wrong, they’ll be temporarily blocked. Most security plugins come equipped with this feature.


10. Remove Your WordPress Version Number

Advertising your WordPress version number on your website or admin page might sound harmless, but it could tip off hackers to what strategy to use to gain access to your site. You can see your current WordPress version number in your website’s source view and also at the bottom of your dashboard.

You can hide this using just about any security plugin. Check with your specific security plugin to make sure you’re taking the right steps. Though simple, removing your version number is something you can’t overlook.


11. Run a WordPress Security Plugin

Because keeping your website secure can sometimes feel like a full-time job, it helps to use a security plugin that can do some of the heavy lifting for you. While there are a number of options available, some of the best are listed below:

All of these will monitor login activity, verify user identity, and help hide your admin and login pages. In addition, they can alert you if something suspicious is happening on your website, even when you’re not nearby to watch it yourself.

Prevent a WordPress Hack


11. Alter Your WordPress Database Table Prefix

When you install WordPress, you probably noticed the table prefix wp- that’s used with all the files. If you haven’t installed WordPress yet, you can change it to another term during the installation such as mywp-.

However, if you’ve already installed WordPress with the default prefix, you can still change it. The plugins WP-DBManager and iThemes Security have an option for changing the table prefix in just the click of a button. However, always make sure you have a backup installed in case something goes wrong.


13. Beware Public Wi-Fi Networks

How vigilant are you about public Wi-Fi networks? Whenever you login to your WordPress site on a public network, you could easily be giving away your login credentials to anyone else on that network.

If you have an SSL certificate on your site, you should be safe. However, if you don’t or you’re unsure, make sure you use a Virtual Private Network (VPN). This is a service that encrypts your traffic on any network. It’s always better to be safe than sorry, even if you’re just working at your favorite coffee shop.


14. Review Your Web Hosting

Web hosting is a tricky subject when it comes to maintaining your WordPress site. It’s often a battle between price and quality. While shared, inexpensive hosting might seem like a great deal, you might be opening your website to hackers and other problems.

Using a comprehensive hosting company with dedicated security is always a smarter choice. Places like WP Engine and Site Ground are known for their security and superior hosting.

These services routinely do security scans to ensure your site is safe. If you’re using a shared server, you never know what types of security compromises might be happening on your neighbor’s websites. Don’t risk your website over cheap hosting! Review our 10 tips for choosing the best hosting for your needs.


15. Always Backup Your WordPress Website

Finally, it doesn’t matter how secure your WordPress site is, you should always be prepared with a backup. Backups are something we often don’t want to think about.

However, the best plan of action is to just be prepared for anything. Having an off-site backup is the best way to keep your website safe no matter what happens.

With a working backup, you can easily restore your WordPress site to a working state whenever you want, often in a single click. A great free option for automatic backups is UpdraftPlus. You can easily store backups in Google Drive, Dropbox, or another secure off-site location.

How often should you save a backup? While some might argue every hour, that’s likely overkill. If you’re updating your website regularly, a weekly backup is likely more than enough to cover all your bases.

Prevent a WordPress Hack


Is Your WordPress Website Secure From Hackers?

These tips are a lot to take in when it comes to making sure your WordPress site is secure. If you’re just getting started, they might even be overwhelming. The important thing is that you start taking some action to keep your website safe.

Having a website that’s resistant to hackers will go a long way towards securing your data and your users’ information. It’s all about making sure you’re not an easy target.

Now that you know exactly what to do, there’s nothing holding you back from becoming a master of WordPress security. Hackers are targeting websites of all shapes and sizes. Start taking these steps above before it’s too late.  

The post How to Prevent a WordPress Hack: 15 Tips for Website Owners appeared first on WP Fix It.

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11 Metrics to Measure WordPress Digital Marketing Success

WordPress Digital Marketing is a crucial aspect of any online business or website, especially if your goals are to reach new audiences and generate more traffic.

The internet and WordPress have provided you with a platform and an opportunity to gain more organic traffic to your site, reach a broader audience on social media, and generate more leads.

However, digital marketing is the only thing that will help you achieve your goals. Consequently, the only way you’ll know if you’re on the right track to reaching your goals is through metrics.

In this article, we’ll look at the best ways to measure your success and the most important metrics.

Let’s take a look.


Start with a goal

How do you know if you’re on the way to success if you haven’t defined what success is for you?

Also, knowing your goals gives you a clear direction – meaning you’ll know exactly what you’re striving towards.

Without goals, you’re extremely limited with your analysis, regardless of the metrics that you use.

Essentially, you’ll track your metrics and find out if you made some progress or not that much progress. It’s too vague and doesn’t prove overly helpful for digital marketing.


Your goal should include:

A definite time frame – This will help create a sense of urgency with your goals, and help you and your team drive towards them at a collected speed.

Real numbers – Try to give direct figures and stats when setting your goals. For instance, rather than saying “increase new visitors to your site,” opt for “drive 10,000 new visitors to the website.” It’s less ambiguous and gives you a checkpoint to aim for.

How you’ll achieve them – What are your methods for reaching your goals? What digital marketing tactics will you use?

Don’t forget to follow the “SMART goals” method, where every goal has to be:

S -Specific

M- Measurable

A – Achievable

R- Relevant

T – Time-bound


Set up a template

Every digital marketing campaign or strategy works best when there’s a template or plan to follow.

Your template will serve as a guideline, which will help you on your digital marketing journey. It should include factors like your initial goals, things that worked well, things that didn’t work so well, and an overview of what happened during every campaign.

Of course, once you decide on the metrics that you use, these can also be placed into this template.

Not only will this template help you track your current campaigns, but it will help you with future digital marketing strategies.


The best metrics for digital marketing with WordPress

Now that we have the logistics out of the way, it’s time to look into digital marketing metrics, that you can track.

There seems to be an infinite amount of metrics that you can use to track your success, but not all of these will be relevant to you and your specific goals.

Read through the below metrics, and decide which ones would be the best for your KPIs, and that should be the perfect starting point.


  1. Traffic and source

One of the most important metrics to measure is the overall website traffic.

Your website is a crucial aspect of your company or brand. It becomes your label, your home base, and often your first point of contact for many of your potential customers or clients.

For this reason, the majority of your digital marketing efforts will likely focus on driving traffic to your WordPress site.

Even if your individual goal is to gain more social media followers or develop your email list – this will ultimately be to acquire more visitors to your site.

You should continuously be tracking the traffic to your website. If your digital marketing strategy is working out, you’ll likely see a steady growth of traffic.

However, if you’re still conducting steady marketing efforts, and your traffic is declining, you may want to consider double-checking over your strategy, and troubleshooting your website.

Also, you should track where your traffic is coming from.

With such a vast array of different sources, it’s vital that you track every single root.

You can use this to determine which sources are the winners, and which ones may need a little more attention. It’s also a great way to decide where you will spend your precious time creating great content.

The primary website traffic sources are:

  • Organic search – The users that searched and clicked from a classic search engine like Google.
  • Direct Visitors – These visitors type in your URL straight from the search bar. They could have also bookmarked your website.
  • Social – These are the users that come to your website from social media or content posts.
  • Referrals – If a link to your site is featured on somebody else’s website, you will often gain users from this other website.

Pay close attention to these metrics and act upon them.


  1. Visitors

The next metric to track is your visitors. Specifically, whether they are new visitors or returning visitors.

Multiple visits can confirm that you are providing valuable information to people, and they will want to keep coming back.

New visitors can also indicate that your digital marketing strategies are essential. Both are important aspects.

As you release new content (like blogs), review your new vs. returning visitors metric just to check how well it is doing.

Depending on your goals and company, one may be of more importance than the other.

For instance, if you’re looking to drive more organic traffic to your site,

perhaps for a particular service, new visitors may be essential for you too.

If you’re a news site and want to measure how many people come back to your website and read your content, the returning visitor’s traffic metric may be of more importance.

If you want to increase your new and returning visitors, make sure to create and publish valuable content. Use social media to promote all your content, and use mailing lists to send to subscribers.


  1. Sessions

Sessions are the term for the number of visits that your website receives.

Google, as an example, counts sessions every 30 minutes – meaning if somebody enters your site in the morning and then later on in the evening, it will be considered as two unique sessions.

The metric you need to look out, in regards to sessions, is the duration. Basically, how long are your user’s spending on your website before they click off, and what might be the reason for this?

Some industries generally have longer average session duration. For instance, the hospital and healthcare industry’s average session time is over double that of the information sector.

There are multiple factors that can impact a session duration. For instance, if your website is easy to navigate, the information is easy to find, or if the content you post is valuable.

Tracking these metrics will enable you to make necessary changes. Hypothetically, you could add video content or increase the readability to increase the average session time.


  1. Most visited pages

If you’re trying to discover which pages your visitors find the most valuable, looking at this metric could be imperative. This could give you information on the pages you need to improve, as well as the pages which are performing well.

Google Analytics gives you an option to check out the Behavior Flow – this will help you find out where your site’s visitors are going, how long for, and other important factors.


  1. Pageviews

This is the metric for the total number of pages viewed. Importantly, a user who repeatedly visits the same page will trigger this specific metric. However, it remains a critical website traffic metric.

For digital marketing, it’s essential to know how many pages are visited on your website in any given time period. Just like the other metrics, it will help you understand if your site is of value, or if only individual pages are.

With these analytics, you can decide how you can make the entirety of your site just as successful as the other pages.

Remember, some of these metrics may be expected. For instance, your T&C page won’t have as many views as your home page. However, comparing why your “skincare” page has more views than your “meal plans” page, as an example, could be something to look into more.

Marketing benefits significantly from understanding the target audience more.


  1. Bounce rate

The bounce rate is the term given to users that leave your website (or bounce away) after only viewing one page.

The most common reasons why users bounce from a site is if the site takes too long to load, they quickly realized they weren’t going to find what they were looking for, an error page loaded, or they just weren’t compelled enough to stay.

It’s a great metric to track, as it can showcase how successful or fast your site is. You should, in general, aim to get the bounce rate as low as possible. The only exception is if your visitors enter another site that you send them to.

One of the best ways to combat user’s bouncing habits is by sending them to the specific page that they need or want straight away.

For example, if you’re marketing a specific product or service – make sure you send them directly to the page all about it.

Also, don’t forget to add a call to action, include graphics, and decrease your page load time.


  1. Exit rate

This metric is different to bounce rate, it’s a little more specific but reveals quite a lot.

“The exit rate will show you exactly where your users leave the website. Essentially, it shows you the exact moment when a user lost interest and decided to exit off your page. Knowing this will help you discover new ways to keep your audience and ensure that they don’t lose interest in the future.“ — Brenda Saunders, Marketing Specialist at Studicus.


  1. Conversion rate

You can also track the number of conversions made on your site – basically how many of your visitors turn into a download, lead entry, sale, or subscriber, for example.

Of course, other metrics play into this result, and it might not be the thing that you’re focusing on with your digital marketing campaign. However, this is still an important metric to track, and can often highlight to you if you’re making the right marketing moves.


  1. Social reach and engagement

This will require you to take a trip away from your WordPress site, but it’s still an important metric to track.

Social media metrics tell you exactly how many people reached/saw your content. As you increase your social media efforts, you should see a steady increase in the number of people that you’re visiting.

Use your WordPress site to fully promote and brand your social media profiles – even embedding your own tweets or Instagram posts into posts.

One step further is to reach social media engagement. This refers to the total number of people that interact with any social media post.

For instance:

  • Shares
  • Likes
  • Comments
  • Clicks
  • Retweets

It’s arguably the most social media metric to track, primarily if you’re focusing on social media in your digital marketing campaigns.

Engagement is also something that you have to do organically, making it one of the most important metrics to measure success.


  1. Click-through rate

While click-through rates are commonly used when talking about email marketing. However, it can be used when referring to the total number of clicks from any platform.

For instance, if you want your visitors to go to a particular page, you can track your click-through rate for all your marketing efforts.

Your click-through rate is essential to track, as it’s a great signifier of how well your marketing campaign is doing.


  1. Return on investment

If your digital marketing campaign is costing you money, it’s imperative that you track your return on investment.

Tracking this metric should not come as a surprise, chances are you’re likely already doing this.

The ROI equates to how much investment you’ve made, and also how much you have earned from this.

It’s super easy to lose track of how much money you’re spending, the ROI makes it easy to make sure you’re not going over budget, or wasting money on a campaign that isn’t working for you.


What tools can I use?

Now that we have all the necessary metrics out of the way, it’s time to look into the tools that you can use.

WordPress already puts you at such an advantage. The platform offers you a range of different tools and plugins that you can install.

The key is to not go overboard with how many metrics you measure and the tools you use to do it. Otherwise, it will get overly confusing.


Google analytics

Of course, the number one analytics is definitely Google Analytics. It’s completely free and can be installed using the plugin option on your WordPress site.

You can also install it directly by adding code if that’s something you’re familiar with.

Google Analytics will give you insights into the majority of the metrics that are listed above.


MonsterInsights

This can be used in tangent with Google Analytics, enhancing the benefits. Again, this is one of the best analytics solutions for your WordPress site and shows you useful reports that will track your digital marketing efforts.

This plugin will add a website statistics dashboard into your WordPress admin area. It shows you your top traffic sources – something that is imperative to track. It also ranks your top blog posts, pages, and more – giving you a concise way to see if your marketing efforts are working.

If you’re an e-commerce store, this also comes with tracking for your e-commerce site. Using this data can help prevent cart abandonment on your website.


Social media insights

Of course, you should also be using built-in analytics on your social media profiles.

Facebook, Twitter, Instagram, and Pinterest all offer insights. These will give you all the information that you need regarding reach and engagement.

With these insights, you can work our why individual posts perform better than others, and what you can do to improve your reach and engagement.

Once you have all the metrics in front of you, you can make the necessary changes. Hence why metrics are a crucial aspect of digital marketing.


Conclusion

Keeping a close eye on your website’s numbers is absolutely necessary, especially if you’re introducing a new digital marketing strategy to your WordPress site.

As with everything, it’s essential to define your own success and set realistic expectations and goals. Digital marketing can be a slow process, but seeing steady inclines can be all the information you need to know how well your site is doing.

While merely tracking your social media followers might give you an idea, but it won’t give you an in-depth summary of why and how you’re achieving your goals. e

The metrics above will help ensure that you’re going in the right direction. If not, it will help you decide where and how to make the necessary changes.

The post 11 Metrics to Measure WordPress Digital Marketing Success appeared first on WP Fix It.

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