Keyword Research: Here’s How Anyone Can Get Started

Keyword Research: Here’s How Anyone Can Get Started

If you are off to a new start in Internet Marketing, SEO (Search Engine Optimization) will not likely to ring a bell to you. Just simply, SEO refers to a process that amplifies a site’s traffic flow and rankings organically.

When it comes to SEO, how does it actually work? The objective is always to increase your site’s organic traffic flow and rank at the top positions of the search engine result pages. It’s also about making search engines recommend your site as the main source whenever someone searches about the topic you talk about.

The first thing that you should get started with is the foundation of SEO: Keyword Research.

Today, the purpose of this article is to get you covered on the basics of keyword research and how it may help you in your search engine optimization campaigns. Let’s explore more on this topic, shall we?

What is Keyword Research and Why is it Important?

Keyword research is a method used by marketers to identify and target the keywords that they should be focusing on when writing their content. With that in mind, it would be easier for them to do their writing.

So why is keyword research important you ask? With unending competitions mushrooming in every corner of the web, using relevant and proper keyword is crucial. No point in writing an awesome piece of blog or article but no one can search for it, right? The aim is to choose your words carefully so that search engines understand it and display your site in the search results as the most relevant content.

According to Internet Live Stats, Google processes over 40,000 search queries every second on average which means there are a total of 3.5 billion searches a day and 1.2 trillion searchers worldwide.

1.2 trillion searches!? See, if you have not done relevant keyword research, your site may never appear on the top results of search engines. You are only 1 in a sea of billion other contents thrown online every minute of the day.

Ultimately, by doing a proper seo keyword research, you will gain the following:

  1. Rank high in search engines
  2. Obtain maximum traffic flow

But First….

4 Pillars of Keyword Research

Before we dig deeper, let’s go through certain basics that you will come across and should understand when doing keywords research. These data are also provided by most of the keyword research tools.

LSIGraph Data

LSIGraph is one of the tools that provide these data.

1) Search Volume & Competitiveness

Search volume is a representation of how many times a keyword or term is being searched monthly. The bigger the better (depending on your website and other factors). More often than not the popular search terms already have a significant amount of competition, making it very difficult to achieve top positions in search engines. The ideal combination would be a keyword with high search volume and low search competition.

So, the more people search for your targeted keyword, the larger your targeted audience will be reached. If no one is searching for your keywords that you’re targeting, then no one will be able to find your content. Simple as that.

2) Short vs Long

The length of a keyword is another factor that is important for volume and difficulty. As you might have gotten it correctly, the volume becomes lower for longer keywords and vice versa. Based on their length, you can differentiate 2 types of keywords.

Short tail– 3 words or less. They are words that are rather general. Thus, it has a high competition, costly and rather challenging to achieve high positions in search engines. For instance, when you are searching for things to eat; ‘Western Food’, ‘Chinese Food’ or ‘Arabian Food’ or countries to visit; ‘Japan’, ‘Thailand’, ‘Canada’.

Long tail – More than 3 words. They are rather targeted or focused. Thus, it has lesser competitions, is less costly and can achieve a desirable position while targeting the selective audiences. For instance, ‘black prom dresses’, ‘cheapest shoes on Lazada’, or ‘natural ingredients for acne problems’.

If you’re interested to know more on this, head over to : Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

short tail or long tail keywords

Both short vs long keywords have their pros and cons. So you be the judge of that!

3) Timeliness

When coming up with content, you have to consider if people are looking for established knowledge or something that is trendy. By doing this, you can then design content to fill in their search intent. There are 2 categories of keywords that cover timeliness.

Trendy – Words or phrases that are trending a certain time period such as ‘2017 F1’. Once a particular “topic” has lost its timeliness, the word is no longer searched by the public.

Evergreen – Words or phases that would sustain and last a lifetime such as ‘Ways to tie a Shoelace’. This question is not subjected to any changes in time. It stays there for as long as there is still the existence of shoelace.

4) Related Keywords (LSI Keywords)

Known as Latent Semantic Indexing or, Semantically Related Keyword. LSI Keywords help Google to understand content better. A simple way of putting it is words that are closely related. For example, if you were to post about ‘Handphones’, it makes perfect sense to include ‘Apple’, ‘Samsung’, ‘Andriod’, or ‘iOS’.

Also, how would search engines like Google know how to differentiate ‘Apple’ when it detects the word? Is it referring to the fruit, a name or the well-known smartphone? Yes, I hear the right answer. It uses Latent Semantic Indexing keywords.

In total, there are 9 types of keywords which include the 5 mentioned here. To learn the other 4, head over to: 9 Types of Keywords in SEO You Need to Know to Convert.

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Guide in Becoming The Perfect Inbound Marketer

  • 10 must-have qualities of a perfect inbound marketer.
  • Proven examples on applying the best inbound marketing techniques.
  • Compact guide with less fluff!

Keyword Research Tools To Get Started

Now that you’ve got the basics covered, here are 4 SEO keyword research tools that you should know of. Oh, all of them are even free to begin with!

1) Google Keyword Planner

Old school is the best school. This keyword research tool makes it easier for you as it has detailed traffic estimates, giving you a chance to understand the value of each keyword and narrows it down to the slightest detail one would like to know.

Here are steps to use the Google Keyword Planner:

i. Sign up for a Google Keyword Planner account here.

ii. To use Google Keyword Planner, you have to first create a Google Adwords account.

Google Keyword Planner is the go-to tools for keyword research.

iii. Once you’re signed in, click the Tools drop down menu and select Keyword Planner.

Sign in and Select Keyword Planner

iv. Click on search for new keywords using a phrase, website or category.

Search New Keyword and Ad Group

v. Type in any keywords you desire and once done, proceed to click Get Ideas.

Enter Keywords and Get Ideas

vi. You will then be taken to the Keywords Result Page, which looks like this:

Loads of Information on the Keywords Idea Tab

Here’s a simple breakdown on what you’ll see inside:

  • Search Terms: The exact keywords you entered previously.
  • Keyword (By Relevance): List of Keywords Google considers most relevant to the “Search Terms” keyword.
  • Avg. Monthly Searches: The average number of times people have searched for a keyword and its close variants.
  • Competition: Shows the number of competitors bidding for a keyword.
  • Suggested Bid: Also known as Cost-Per-Click (CPC).

Do take note that the competitiveness in the keyword planner is a good indication of how many people are willing to compete for this keyword organically. If you are able to find a keyword that has high volume but low competition, then you are on the right track!

2) Google Trends

Now, let’s see how Google Trends work. Basically, it helps us know how a specific keyword is doing in Google search results and tells us which keyword is in trend. You may search for anything; people, food, animals, literally any keyword that you can think of.

Allow me to show you some basic steps in using this keyword research tool:

i. Check out Google Trends here.

ii. At the “Explore Topic” search box, type in the topic of your interest.

Google Trends Landing Page

iii. The following page shows you the interest level of your desired topic based on your desired time range.

Google Trend Time Range

iv. You can then click on the “+” sign to compare your topic with another topic.

Google Trend Graph Comparison

v. Scroll down the page and you’ll see much more detailed information.

Google Trend Region Graph

Let’s briefly talk about this part:

  • Interest by Region: Refers to the countries which are interested in the targeted words, arranged from stronger to weaker.
  • Related Queries: It shows queries (not keywords) that are related to the terms that you entered in order of the highest ranking.

What you should be looking for is picking a golden keyword with an uprising trend that can sustain even in the future.

3) LSIGraph

Up until here, we’ve covered both the Google Keyword Tools, so how do we look for related keywords next?

No doubt this is one of my personal favorite. The LSIGraph.
It is the simplest and best option for a free keyword tool software.

Let’s see how it works in practice:

i. Visit lsigraph.com.

ii. Type in your keyword and press the ‘Generate’ button.

LSI Graph Landing Page

iii. It’ll provide you a long list of ideas.

LSIGraph result page

This tool suggests LSI keywords for your target keyword. Your goal here is to insert at least a few of these suggested keywords within your article NATURALLY. This in turn helps you in improving the ranking of your content.

LSIGraph unlimited lsi keywords

Presenting you the Unlimited LSIGraph!

On top of that, LSIGraph has made a new announcement on letting its users have unlimited LSI Keyword searches. Besides, their recent update presents accurate data on how search engines understand your topic and how popular it is among the social media platforms.

And just like that, you’ll become the next keyword expert in the market and prepare to rank high on Google! Head over to their app now for a one-time only special offer + huge bonus!

4) WordGraph

The 3 tools I’ve mentioned earlier are usually used before and during the writing process. That’s when most of the tools are used.

There is a tool that is used after the writing process. It’s called WordGraph. Its aim is to help you improve your content search relevancy by analyzing your site with the top 10 results of the main keyword.

Here’s how it work:
i. Visit wordgraph.io

ii. Type in your keyword, select your desired location, and enter your URL.

Improve your content search relevancy by using WordGraph.io, a free word vector tool.

Simply key in your target keyword and URL to compare with the top 10 results.

iii. It will generate keywords that your top 10 competitors are using.

Wordgraph entities compare 1

It will then generate keywords that your top 10 competitors are using.

These are the keywords that are likely to have helped your competitors ranked. Consider adding them to your content to improve your visibility.

Final Thoughts

At this point, you will want to double-check if you’ve already gathered all the fundamental points on this subject today.

  • You have understood the search volume and competitiveness of the keyword
  • You have known the nature of trendy or evergreen keywords
  • You have learnt to target on short tail or long tail keywords
  • You have compiled a list of LSI keywords

If you’ve checked all 4 points, then congratulations! You’re now ready to move on to the next step which is optimizing your website. It’s a practical strategy to bring in more traffic from every piece of content you’ve published.

As time goes by, you may need to re-evaluate your list of keywords over and over again and adapt to the new ones as new trends emerge. Take your time to study and understand the search intent, your competitors and whether it is worth to give it a try. Always remember, keyword research is a constant ongoing process.

In this article, I’ve discussed some of the main points on keyword research. I surely hope you are able to bring home something useful after reading this. That’s it for now, I’ll be back for a more thorough explanation on this topic in the near future.

What other keyword research tool would you recommend to others? Do you think SEO keyword research is important today? Have I missed out on anything? Do leave me your valuable opinions below!

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Guide in Becoming The Perfect Inbound Marketer

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  • Compact guide with less fluff!

Read More

How to Prevent a WordPress Hack: 15 Tips for Website Owners

Time to get on the IMPORTANT topic of how to Prevent a WordPress Hack!

In this day and age, it’s common to hear about hacks and data breaches. From big businesses to small websites, nobody is safe from this threat. In fact, data breaches and hacks are on the rise. It’s more likely than ever that your WordPress website will become the next target.

The good news is you don’t have to sit around waiting for an attack to come your way. With WordPress, there are a number of steps you can take to protect your website, your information, and your users.

In this guide, we’ll review not only how to prevent a WordPress attack, but why it’s important to take these steps seriously in the first place. Your safety is only as good as your prevention, so let’s get started.

Why Is WordPress Susceptible to Cyber Attacks?

First of all, you might be wondering why WordPress is such a popular choice for hackers. Why do WordPress sites get hacked at all?

WordPress is the world’s most popular website builder. It powers over 30% of all sites on the planet, and that means it’s easy to find websites that aren’t secure.

In addition, WordPress is an open source platform. Because of this, it’s easy for new hackers to learn the system, and there are a lot of opportunities for plugins or third-party add-ons to open a website to vulnerabilities.

Whenever you add something to your WordPress website, you need to be careful. A reported 73% of the most popular WordPress installations are at risk of security problems. Ultimately, the reason WordPress is so prone to attacks is simply because it’s so popular with all types of website owners. The good news is you have a lot of things you can do to make sure your website is secure.

1. Use Up-to-Date Versions

If you’re not running the most recent update of WordPress, you’re opening yourself to security problems. With each update comes patches for known security issues, making your website much stronger.

While this might sound simple, over 86% of WordPress installations are now running outdated versions. If your WordPress version is out-of-date, hackers will know the most vulnerable areas to target.

The same goes for your own computer and devices. Sometimes your website can be corrupted or accessed through some form of malware or virus on your own device. Keeping both your computer and your version of WordPress up-to-date is a must. If possible, set reminders to update every time a new version is available.

2. Choose Your Themes and Plugins Carefully

Finding the right WordPress theme or plugin isn’t always easy. With so many options, how do you know what’s best for your website?

One of the biggest red flags is an outdated theme or plugin. While they might be functional, these tools don’t have the latest security features that protect your website from outsiders.

Always be selective when choosing your themes and plugins. Look for themes that are verified by sources other than the developer’s site. In addition, check for the update date. If the theme or plugin hasn’t been updated in months or years, odds are it’s no longer secure. You want to make sure the developer is taking a hands-on approach to keeping their product secure.

When it comes to WordPress themes in particular, it is far more secure to choose a WordPress theme over picking the free version. Free versions might seem easy, but they’re often prone to attack and don’t offer ongoing developer support.

3. Moderate Your WordPress Users

WordPress is a great platform to use if you have multiple users who need to access your site. However, this can quickly become a problem if you’re don’t remove users that are no longer active.

Take a careful look at your WordPress users. Be mindful of who has administrative access. Unfortunately, most people use weak passwords with their account, and this can open your website to hackers.

If you must keep inactive users, consider changing their role to subscriber to prevent them from performing too many actions. Be mindful of everyone who has or has previously had access to your WordPress website.

Prevent a WordPress Hack

4. Disable WordPress File Editing

Through your WordPress dashboard, you can edit PHP files for plugins, themes, and more. This might seem like an easy way to make changes when you need to, but it could also give hackers more access to your website.

When an attacker gains access to your dashboard, they’ll usually go right to file editing. This allows code execution on the server, and it can be catastrophic for your website security.

Because there’s no real reason to have file editing through WordPress, consider disabling it. To disable editing, enter this code into wp-config.php. This will completely disable any editing from within WordPress:

define(‘DISALLOW_FILE_EDIT’, true);

5. Protect Your Login Page

By default, your WordPress login page will be your URL + wp-login. This makes it really easy for anyone to brute force their way into their website since they can easily find the login page.

It’s a smart idea to customize this login page URL so it’s much harder to find. This is also an easy thing to change. For this, you’ll need to download a security plugin like iThemes Security. WIthin this plugin, you can easily change your login URL to something else.

If you want to keep it simple, changing it to my_new_login is already a big improvement that will deter brute force hackers. However, making it more unique and original is always a good idea.

6. Add Two-Factor Authentication

Two-factor authentication is becoming more and more popular on social media platforms and with online banking. This is great news when it comes to our own personal security, but we can also enable two-factor authentication on WordPress as well.

What is two-factor authentication? Instead of just entering your username and password, you’ll also be asked to complete a second step to verify that you are who you say you are. Depending on the option you choose, your second step could be one of the following:

  • Verify a code sent to your email or phone
  • Answer a security question
  • Enter a unique pin number
  • Enter a set of characters

The best way to secure your website is to enable two-factor authentication with a code sent to your phone. As long as you have your device with you, you’ll always be able to login easily. Similarly, you’ll also know immediately if someone is trying to access your account with an alert directly on your phone.

To enable two-factor authentication, the Google Authenticator plugin can have you set up in a few clicks. From there, you can choose the type of authentication that’s right for you.

Prevent a WordPress Hack

7. Change Your Admin Username

Does your admin account username go by “admin?” It’s easy to set this when you first get started and forget to change it, but this is the default guess when hackers are trying to access your website.

If you set your WordPress username as “admin,” it’s time for a change. You can change this in your WordPress user information. Choose something that is difficult to guess.

8. Use SSL to Encrypt Your Data

SSL stands for Secure Socket Layer, and it’s a smart way to secure your admin panel. In simple terms, SSL ensures that all of the data transferred between your browser and your users’ browsers are secure. This makes it difficult for hackers to breach this connection.

In this day and age, having an SSL is also essential for search engine optimization. Google announced in 2018 that SSLs would be necessary when determining search ranking, so this should already be a part of your WordPress strategy.

You can easily get a SSL through your host or a third-party company. Many hosting providers offer them for free, so contact yours to see what your options are. From there, Really Simple SSL is an easy plugin to add your SSL to your website.

Prevent a WordPress Hack

9. Limit Login Attempts

WordPress allows users to login an unlimited number of times by default. While this is good if you have a hard time remembering specifics of your password, it’s a recipe for disaster when it comes to security

Hackers often use brute force to gain entry to your website, and by allowing unlimited attempts, you’re giving them all the time they need to get through. Instead, limit your number of login attacks. If a user keeps getting the password wrong, they’ll be temporarily blocked. Most security plugins come equipped with this feature.

10. Remove Your WordPress Version Number

Advertising your WordPress version number on your website or admin page might sound harmless, but it could tip off hackers to what strategy to use to gain access to your site. You can see your current WordPress version number in your website’s source view and also at the bottom of your dashboard.

You can hide this using just about any security plugin. Check with your specific security plugin to make sure you’re taking the right steps. Though simple, removing your version number is something you can’t overlook.

11. Run a WordPress Security Plugin

Because keeping your website secure can sometimes feel like a full-time job, it helps to use a security plugin that can do some of the heavy lifting for you. While there are a number of options available, some of the best are listed below:

All of these will monitor login activity, verify user identity, and help hide your admin and login pages. In addition, they can alert you if something suspicious is happening on your website, even when you’re not nearby to watch it yourself.

Prevent a WordPress Hack

11. Alter Your WordPress Database Table Prefix

When you install WordPress, you probably noticed the table prefix wp- that’s used with all the files. If you haven’t installed WordPress yet, you can change it to another term during the installation such as mywp-.

However, if you’ve already installed WordPress with the default prefix, you can still change it. The plugins WP-DBManager and iThemes Security have an option for changing the table prefix in just the click of a button. However, always make sure you have a backup installed in case something goes wrong.

13. Beware Public Wi-Fi Networks

How vigilant are you about public Wi-Fi networks? Whenever you login to your WordPress site on a public network, you could easily be giving away your login credentials to anyone else on that network.

If you have an SSL certificate on your site, you should be safe. However, if you don’t or you’re unsure, make sure you use a Virtual Private Network (VPN). This is a service that encrypts your traffic on any network. It’s always better to be safe than sorry, even if you’re just working at your favorite coffee shop.

14. Review Your Web Hosting

Web hosting is a tricky subject when it comes to maintaining your WordPress site. It’s often a battle between price and quality. While shared, inexpensive hosting might seem like a great deal, you might be opening your website to hackers and other problems.

Using a comprehensive hosting company with dedicated security is always a smarter choice. Places like WP Engine and Site Ground are known for their security and superior hosting.

These services routinely do security scans to ensure your site is safe. If you’re using a shared server, you never know what types of security compromises might be happening on your neighbor’s websites. Don’t risk your website over cheap hosting! Review our 10 tips for choosing the best hosting for your needs.

15. Always Backup Your WordPress Website

Finally, it doesn’t matter how secure your WordPress site is, you should always be prepared with a backup. Backups are something we often don’t want to think about.

However, the best plan of action is to just be prepared for anything. Having an off-site backup is the best way to keep your website safe no matter what happens.

With a working backup, you can easily restore your WordPress site to a working state whenever you want, often in a single click. A great free option for automatic backups is UpdraftPlus. You can easily store backups in Google Drive, Dropbox, or another secure off-site location.

How often should you save a backup? While some might argue every hour, that’s likely overkill. If you’re updating your website regularly, a weekly backup is likely more than enough to cover all your bases.

Prevent a WordPress Hack

Is Your WordPress Website Secure From Hackers?

These tips are a lot to take in when it comes to making sure your WordPress site is secure. If you’re just getting started, they might even be overwhelming. The important thing is that you start taking some action to keep your website safe.

Having a website that’s resistant to hackers will go a long way towards securing your data and your users’ information. It’s all about making sure you’re not an easy target.

Now that you know exactly what to do, there’s nothing holding you back from becoming a master of WordPress security. Hackers are targeting websites of all shapes and sizes. Start taking these steps above before it’s too late.  

The post How to Prevent a WordPress Hack: 15 Tips for Website Owners appeared first on WP Fix It.

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11 Metrics to Measure WordPress Digital Marketing Success

WordPress Digital Marketing is a crucial aspect of any online business or website, especially if your goals are to reach new audiences and generate more traffic.

The internet and WordPress have provided you with a platform and an opportunity to gain more organic traffic to your site, reach a broader audience on social media, and generate more leads.

However, digital marketing is the only thing that will help you achieve your goals. Consequently, the only way you’ll know if you’re on the right track to reaching your goals is through metrics.

In this article, we’ll look at the best ways to measure your success and the most important metrics.

Let’s take a look.

Start with a goal

How do you know if you’re on the way to success if you haven’t defined what success is for you?

Also, knowing your goals gives you a clear direction – meaning you’ll know exactly what you’re striving towards.

Without goals, you’re extremely limited with your analysis, regardless of the metrics that you use.

Essentially, you’ll track your metrics and find out if you made some progress or not that much progress. It’s too vague and doesn’t prove overly helpful for digital marketing.

Your goal should include:

A definite time frame – This will help create a sense of urgency with your goals, and help you and your team drive towards them at a collected speed.

Real numbers – Try to give direct figures and stats when setting your goals. For instance, rather than saying “increase new visitors to your site,” opt for “drive 10,000 new visitors to the website.” It’s less ambiguous and gives you a checkpoint to aim for.

How you’ll achieve them – What are your methods for reaching your goals? What digital marketing tactics will you use?

Don’t forget to follow the “SMART goals” method, where every goal has to be:

S -Specific

M- Measurable

A – Achievable

R- Relevant

T – Time-bound

Set up a template

Every digital marketing campaign or strategy works best when there’s a template or plan to follow.

Your template will serve as a guideline, which will help you on your digital marketing journey. It should include factors like your initial goals, things that worked well, things that didn’t work so well, and an overview of what happened during every campaign.

Of course, once you decide on the metrics that you use, these can also be placed into this template.

Not only will this template help you track your current campaigns, but it will help you with future digital marketing strategies.

The best metrics for digital marketing with WordPress

Now that we have the logistics out of the way, it’s time to look into digital marketing metrics, that you can track.

There seems to be an infinite amount of metrics that you can use to track your success, but not all of these will be relevant to you and your specific goals.

Read through the below metrics, and decide which ones would be the best for your KPIs, and that should be the perfect starting point.

  1. Traffic and source

One of the most important metrics to measure is the overall website traffic.

Your website is a crucial aspect of your company or brand. It becomes your label, your home base, and often your first point of contact for many of your potential customers or clients.

For this reason, the majority of your digital marketing efforts will likely focus on driving traffic to your WordPress site.

Even if your individual goal is to gain more social media followers or develop your email list – this will ultimately be to acquire more visitors to your site.

You should continuously be tracking the traffic to your website. If your digital marketing strategy is working out, you’ll likely see a steady growth of traffic.

However, if you’re still conducting steady marketing efforts, and your traffic is declining, you may want to consider double-checking over your strategy, and troubleshooting your website.

Also, you should track where your traffic is coming from.

With such a vast array of different sources, it’s vital that you track every single root.

You can use this to determine which sources are the winners, and which ones may need a little more attention. It’s also a great way to decide where you will spend your precious time creating great content.

The primary website traffic sources are:

  • Organic search – The users that searched and clicked from a classic search engine like Google.
  • Direct Visitors – These visitors type in your URL straight from the search bar. They could have also bookmarked your website.
  • Social – These are the users that come to your website from social media or content posts.
  • Referrals – If a link to your site is featured on somebody else’s website, you will often gain users from this other website.

Pay close attention to these metrics and act upon them.

  1. Visitors

The next metric to track is your visitors. Specifically, whether they are new visitors or returning visitors.

Multiple visits can confirm that you are providing valuable information to people, and they will want to keep coming back.

New visitors can also indicate that your digital marketing strategies are essential. Both are important aspects.

As you release new content (like blogs), review your new vs. returning visitors metric just to check how well it is doing.

Depending on your goals and company, one may be of more importance than the other.

For instance, if you’re looking to drive more organic traffic to your site,

perhaps for a particular service, new visitors may be essential for you too.

If you’re a news site and want to measure how many people come back to your website and read your content, the returning visitor’s traffic metric may be of more importance.

If you want to increase your new and returning visitors, make sure to create and publish valuable content. Use social media to promote all your content, and use mailing lists to send to subscribers.

  1. Sessions

Sessions are the term for the number of visits that your website receives.

Google, as an example, counts sessions every 30 minutes – meaning if somebody enters your site in the morning and then later on in the evening, it will be considered as two unique sessions.

The metric you need to look out, in regards to sessions, is the duration. Basically, how long are your user’s spending on your website before they click off, and what might be the reason for this?

Some industries generally have longer average session duration. For instance, the hospital and healthcare industry’s average session time is over double that of the information sector.

There are multiple factors that can impact a session duration. For instance, if your website is easy to navigate, the information is easy to find, or if the content you post is valuable.

Tracking these metrics will enable you to make necessary changes. Hypothetically, you could add video content or increase the readability to increase the average session time.

  1. Most visited pages

If you’re trying to discover which pages your visitors find the most valuable, looking at this metric could be imperative. This could give you information on the pages you need to improve, as well as the pages which are performing well.

Google Analytics gives you an option to check out the Behavior Flow – this will help you find out where your site’s visitors are going, how long for, and other important factors.

  1. Pageviews

This is the metric for the total number of pages viewed. Importantly, a user who repeatedly visits the same page will trigger this specific metric. However, it remains a critical website traffic metric.

For digital marketing, it’s essential to know how many pages are visited on your website in any given time period. Just like the other metrics, it will help you understand if your site is of value, or if only individual pages are.

With these analytics, you can decide how you can make the entirety of your site just as successful as the other pages.

Remember, some of these metrics may be expected. For instance, your T&C page won’t have as many views as your home page. However, comparing why your “skincare” page has more views than your “meal plans” page, as an example, could be something to look into more.

Marketing benefits significantly from understanding the target audience more.

  1. Bounce rate

The bounce rate is the term given to users that leave your website (or bounce away) after only viewing one page.

The most common reasons why users bounce from a site is if the site takes too long to load, they quickly realized they weren’t going to find what they were looking for, an error page loaded, or they just weren’t compelled enough to stay.

It’s a great metric to track, as it can showcase how successful or fast your site is. You should, in general, aim to get the bounce rate as low as possible. The only exception is if your visitors enter another site that you send them to.

One of the best ways to combat user’s bouncing habits is by sending them to the specific page that they need or want straight away.

For example, if you’re marketing a specific product or service – make sure you send them directly to the page all about it.

Also, don’t forget to add a call to action, include graphics, and decrease your page load time.

  1. Exit rate

This metric is different to bounce rate, it’s a little more specific but reveals quite a lot.

“The exit rate will show you exactly where your users leave the website. Essentially, it shows you the exact moment when a user lost interest and decided to exit off your page. Knowing this will help you discover new ways to keep your audience and ensure that they don’t lose interest in the future.“ — Brenda Saunders, Marketing Specialist at Studicus.

  1. Conversion rate

You can also track the number of conversions made on your site – basically how many of your visitors turn into a download, lead entry, sale, or subscriber, for example.

Of course, other metrics play into this result, and it might not be the thing that you’re focusing on with your digital marketing campaign. However, this is still an important metric to track, and can often highlight to you if you’re making the right marketing moves.

  1. Social reach and engagement

This will require you to take a trip away from your WordPress site, but it’s still an important metric to track.

Social media metrics tell you exactly how many people reached/saw your content. As you increase your social media efforts, you should see a steady increase in the number of people that you’re visiting.

Use your WordPress site to fully promote and brand your social media profiles – even embedding your own tweets or Instagram posts into posts.

One step further is to reach social media engagement. This refers to the total number of people that interact with any social media post.

For instance:

  • Shares
  • Likes
  • Comments
  • Clicks
  • Retweets

It’s arguably the most social media metric to track, primarily if you’re focusing on social media in your digital marketing campaigns.

Engagement is also something that you have to do organically, making it one of the most important metrics to measure success.

  1. Click-through rate

While click-through rates are commonly used when talking about email marketing. However, it can be used when referring to the total number of clicks from any platform.

For instance, if you want your visitors to go to a particular page, you can track your click-through rate for all your marketing efforts.

Your click-through rate is essential to track, as it’s a great signifier of how well your marketing campaign is doing.

  1. Return on investment

If your digital marketing campaign is costing you money, it’s imperative that you track your return on investment.

Tracking this metric should not come as a surprise, chances are you’re likely already doing this.

The ROI equates to how much investment you’ve made, and also how much you have earned from this.

It’s super easy to lose track of how much money you’re spending, the ROI makes it easy to make sure you’re not going over budget, or wasting money on a campaign that isn’t working for you.

What tools can I use?

Now that we have all the necessary metrics out of the way, it’s time to look into the tools that you can use.

WordPress already puts you at such an advantage. The platform offers you a range of different tools and plugins that you can install.

The key is to not go overboard with how many metrics you measure and the tools you use to do it. Otherwise, it will get overly confusing.

Google analytics

Of course, the number one analytics is definitely Google Analytics. It’s completely free and can be installed using the plugin option on your WordPress site.

You can also install it directly by adding code if that’s something you’re familiar with.

Google Analytics will give you insights into the majority of the metrics that are listed above.


This can be used in tangent with Google Analytics, enhancing the benefits. Again, this is one of the best analytics solutions for your WordPress site and shows you useful reports that will track your digital marketing efforts.

This plugin will add a website statistics dashboard into your WordPress admin area. It shows you your top traffic sources – something that is imperative to track. It also ranks your top blog posts, pages, and more – giving you a concise way to see if your marketing efforts are working.

If you’re an e-commerce store, this also comes with tracking for your e-commerce site. Using this data can help prevent cart abandonment on your website.

Social media insights

Of course, you should also be using built-in analytics on your social media profiles.

Facebook, Twitter, Instagram, and Pinterest all offer insights. These will give you all the information that you need regarding reach and engagement.

With these insights, you can work our why individual posts perform better than others, and what you can do to improve your reach and engagement.

Once you have all the metrics in front of you, you can make the necessary changes. Hence why metrics are a crucial aspect of digital marketing.


Keeping a close eye on your website’s numbers is absolutely necessary, especially if you’re introducing a new digital marketing strategy to your WordPress site.

As with everything, it’s essential to define your own success and set realistic expectations and goals. Digital marketing can be a slow process, but seeing steady inclines can be all the information you need to know how well your site is doing.

While merely tracking your social media followers might give you an idea, but it won’t give you an in-depth summary of why and how you’re achieving your goals. e

The metrics above will help ensure that you’re going in the right direction. If not, it will help you decide where and how to make the necessary changes.

The post 11 Metrics to Measure WordPress Digital Marketing Success appeared first on WP Fix It.

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6 Plugins to Improve Your WordPress Performance

Part of running a successful website is making sure that it is performing as well as possible. You want your site optimized not only for the search engines but also for your visitors. Here is why the performance of your WordPress site is essential as well as several plugins you can use to improve the speed and performance of a WordPress.

Why You Should Care About WordPress Performance 

How your site performs is more important than ever for a variety of reasons. People simply don’t have the patience to wait for a slow website to load. Studies have shown that a site loading speed of over 2 seconds will generally result in about 47% of visitors abandoning their efforts. So, you’ll need to speed up your site to keep about half of your visitors interested.

WordPress performance also factors into your search engine rankings, which helps people find you online. Google now gives preference to websites that have faster loading times than those with slower ones, so an optimized site can help you improve your position in the SERPs.

6 Plugins to Improve WordPress Performance

The good news is that you don’t need to know how to code or do anything technical to improve your WordPress performance. It’s a user-friendly content management system (CMS) that allows you to make minor and major tweaks through themes and plugins.

Websites have common bottlenecks that slow them down and reduce performance, such as large image sizes, poor organization, and too many processes. Besides having a managed WordPress hosting for your site, here are six plugins that address many of these issues and help you improve WordPress performance.

1. Swift Performance Lite

If you’re looking to make your WordPress site as fast as possible, another optimization tool you’ll want to check out is the Swift Performance Lite plugin. This is a free caching and performance plugin for WordPress that will significantly speed up your site. Some of its features include:

  • Combine CSS/Javascript
  • Minify CSS/Javascript/HTML
  • Eliminate render-blocking Javascript and CSS above-the-fold in content
  • Leverage compression and browser caching
  • Optimize images
  • Remove query strings from static resources
  • Organize plugins

2. Tinypng

Images are major contributors to a web page’s size. It can significantly slow down page loading and increase the speed index of your WordPress. The trick is to reduce the size of your images without compromising their quality. Doing this manually with Photoshop or some other tool would be time-consuming. Fortunately, there is a plugin for that.

Tinypng is an online image optimization tool that also comes in plugin format. It will compress and optimize your JPEG and PNG images automatically. Some of its features include:

  • Automatic optimization of images when uploaded
  • Advanced image optimization in the background
  • Optimize images already in your media library
  • Set max parameters for images to resize large images
  • Option for preserve copyright metadata of images
  • Compatible with WPML, Multisite, and WooCommerce

3. WP Optimize

If your WordPress database is a mess, your site isn’t going to perform as well as it should. Over time, a MySQL database can end up with redundant databases and tables. You need cleaning tools like WP Optimize can remove any unnecessary stuff so that your site continues to perform at the highest level.

This plugin has several powerful features:

  • Cleans your database – It will search for remove and unnecessary data such as trackbacks, pingbacks, trashed and spam comments, and expired options. It gives you complete control over which options it will carry out and can do these at the intervals you select (weekly, etc.).
  • Compress images – The plugin comes with an image compression tool that will compress JPG, PNG, BMP, GIF, and TIF files up to 5MG in size. It will also do bulk compression, and auto-compress as images are uploaded.
  • Caching function – WP Optimize also has a caching engine that will temporarily store data for faster loading website loading.

4. Yoast SEO

If you want your WordPress site to get found by your intended audience, you’ll need to optimize it for the search engines. Yoast SEO, one of the most complete and powerful WordPress SEO plugins, can help you do this.

Once you install and activate the plugin, some of its valuable features include:

  • Advanced XML sitemaps functionality
  • Keyword optimization
  • Full control over breadcrumbs
  • Title and meta description templating
  • Content and SEO analysis
  • Content snippet previews
  • Create cornerstone content
  • Bulk edit content
  • Manage SEO roles

Yoast is a free plugin, and there is also a premium version. If you decide to upgrade, some of the advanced features you can access include managing redirects, suggestions for internal linking, content insights, and free support.

5. All in One WP Security Firewall

Even though WordPress is considered secure, it accounts for 90% of all hacked CMS sites. So, every step you take towards more security for your site will increase its performance. One way to take your WordPress site’s security to new a level is with the All In One WP Security & Firewall plugin.

This is a feature-rich plugin that comes with “basic,” “intermediate,” and “advanced” security and firewall features. Some of its features include:

  • Hardens user account security
  • Protects against “Brute Force Login Attacks” with a site lockdown feature
  • Add Google reCaptcha to the login system
  • User registration security features
  • Database security
  • File system security features
  • Blacklist functionality
  • Firewall features
  • Comment spam monitoring
  • Security scanner

6. UpdraftPlus

It would be a shame to work on your site for months or years and then lose everything in the blink of an eye because of an error or the actions of a hacker. This is why having backups are vital. UpdraftPlus makes backing up WordPress a seamless process.

This WordPress backup and restoration plugin does just what you would expect – and more. It backs up everything onto the cloud according to your set schedule. It will then restore your website with the click of a button. And it’s simple to use.

You can also use UpdraftPlus to clone and migrate your website to a new domain or a new host. This was once a complex process, but this plugin makes it simple with just a few clicks.


The biggest advantage of improving your WordPress performance is that it will help the experience of your visitors. The secondary benefit is that a higher-performing website is going to rank better in the SERPs, which will also give you more visibility on the web and help your business achieve its goals.

The post 6 Plugins to Improve Your WordPress Performance appeared first on WP Fix It.

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New Keyword Tool

Our keyword tool is updated periodically. We recently updated it once more.

For comparison sake, the old keyword tool looked like this

Whereas the new keyword tool looks like this

The upsides of the new keyword tool are:

  • fresher data from this year
  • more granular data on ad bids vs click prices
  • lists ad clickthrough rate
  • more granular estimates of Google AdWords advertiser ad bids
  • more emphasis on commercial oriented keywords

With the new columns of [ad spend] and [traffic value] here is how we estimate those.

  • paid search ad spend: search ad clicks * CPC
  • organic search traffic value: ad impressions * 0.5 * (100% – ad CTR) * CPC

The first of those two is rather self explanatory. The second is a bit more complex. It starts with the assumption that about half of all searches do not get any clicks, then it subtracts the paid clicks from the total remaining pool of clicks & multiplies that by the cost per click.

The new data also has some drawbacks:

  • Rather than listing search counts specifically it lists relative ranges like low, very high, etc.
  • Since it tends to tilt more toward keywords with ad impressions, it may not have coverage for some longer tail informational keywords.

For any keyword where there is insufficient coverage we re-query the old keyword database for data & merge it across. You will know if data came from the new database if the first column says something like low or high & the data came from the older database if there are specific search counts in the first column

For a limited time we are still allowing access to both keyword tools, though we anticipate removing access to the old keyword tool in the future once we have collected plenty of feedback on the new keyword tool. Please feel free to leave your feedback in the below comments.

One of the cool features of the new keyword tools worth highlighting further is the difference between estimated bid prices & estimated click prices. In the following screenshot you can see how Amazon is estimated as having a much higher bid price than actual click price, largely because due to low keyword relevancy entities other than the official brand being arbitraged by Google require much higher bids to appear on competing popular trademark terms.

Historically, this difference between bid price & click price was a big source of noise on lists of the most valuable keywords.

Recently some advertisers have started complaining about the “Google shakedown” from how many brand-driven searches are simply leaving the .com part off of a web address in Chrome & then being forced to pay Google for their own pre-existing brand equity.


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How To Fix WordPress Errors – 25 Most Common

Knowing how to fix WordPress errors will ensure your site is always running smoothly.

WordPress is continuing to expand its horizons. WordPress 5.0 continues to get mixed reviews. More and more WordPress developers keep on adding wonderful plugins and themes to the burgeoning libraries of the CMS. And all along, the body of knowledge of common WordPress issues faced by end users also continues to expand.

In this guide, we’re going to cover 25 very common WordPress errors, and more importantly, will also tell you how to fix them.

Note: While we’ve taken care to cover all troubleshooting tips in great detail, we also strongly recommend that you take a backup of your WordPress website before making any major changes.

Internal server error

Here’s a dreaded one.

Beginners are well and truly flummoxed with this problem, because the error message doesn’t offer a clue of the nature of the cause.

So, you may need to try more than one troubleshooting tactics.

Probably the .htaccess file is corrupted. Here’s how you can resolve the problem.

  • Rename the current htaccess file to something else
  • For this, use the File Manager app in your web hosting account’s dashboard
  • Locate the file, right click it, select the option to edit or rename, and change the name
  • Revisit your WordPress website and see if the problem is solved
  • If it does, then go to Settings > Permalink
  • Save without making any changes here
  • This generates a new htaccess file

Or, you may need to increase PHP memory limit. Here are some steps you can try to fix this error.

  • Make a blank file names php.ini
  • Type in this code in the file
  • Save file
  • Upload to /wp-admin/ folder using FTP

If you receive a message that explicitly states a PHP memory limit related error, the above steps will be very useful.

There could be other causes, such as a plugin gone wrong.

Did the internal server error start after you installed a new plugin? If yes, you may want to deactivate it and see if the error goes away. If this is the case, write to the developer, and also check whether he/she’s addressed the problem on any web forum already.

The new theme’s installed correctly, yet the homepage doesn’t look like it should

Don’t lose heart, and don’t curse the theme developer. The solution may be a few clicks away.

In the WordPress admin panel, go to Settings > Reading.

Here, look for the option called ‘front page displays’

Now because you’re using a homepage template, you need to tell WordPress to set a static page as the front display.

The theme is missing the style.css stylesheet

So, you just paid for a premium theme, downloaded the files, uploaded them, only to stare at this ugly error message.

Wait, the solution is so simple, it may baffle you.

  • Unzip the theme folder you downloaded.
  • Look for a style.css file in the main directory, or in any of the subdirectories
  • Once found, zip it and upload to WordPress
  • You can also upload the theme folder via an FTP

Your changes don’t reflect on your posts

So, you’re trying to get in a quick update to your WordPress website page, and although the change is done on the editor, you don’t see it on the web page.

The solution – simply wait a few seconds.

Didn’t work? Maybe your web browser is still referring to a recently cached copy of the web page. Refresh the web browser and see it it works.

Another issue could be that you may have been logged out of your WordPress backend while making the changes. While ‘Autodraft’ (WordPress’ autosave functionality) will keep you safe, it’s better you copy the post content (or the part you changed), log in again, and simply paste and publish.

A plugin stopped working all of a sudden

That can be very irritating. Thankfully, the solution is often easier than you anticipate.

It’s highly likely that any of your recent software changes (whether it’s a WordPress upgrade, a config change, or the installation of another similar plugin) may be behind this change.

If you remember and suspect that any such change may have caused the plugin to malfunction, check whether anybody else has reported a similar problem to the developer.

Also, it could be that you’re using an outdated plugin version (particularly if you don’t use this plugin often enough).

Go to Administration > Plugin, and check whether there’s a notification of an update available for the plugin in question.


Note: now that you’re here, it makes sense to remove plugins you don’t need/use anymore, and update others where you see an update notification.

Also, if you use a lot of plugins, consider using a plugin to manage their updates; something like the Easy Updates Manager.

The editor window doesn’t show you buttons

Often, users complain that the WordPress editor goes “white” and all its buttons disappear.

This is how it may look like.

The cause: concatenated JavaScript may not be functioning properly.

Or, if you recently installed an activated a plugin that tinkers with WordPress TinyMCE, you may see this problem.

How to solve this?

Option 1 – Log out, and log in. Yes, this works more often than you’d expect.

Option 2 – Clear the browser cache and check.

Option 3 – Replace the TinyMCE script in your WordPress. The folder is  /wp-includes/js/tinymce/

Image Gallery Errors

When you’re chasing a deadline, and realize you can’t get WordPress to show your images in the media library, things can get stressful.

One of the causes could be a misconfiguration in the shared hosting server. An upgrade by the web host could have changed the file permissions.

To solve this, you will need to correct the file permissions.

Go to your website’s /wp-content/ folder, right click on the Uploads directory, select the File Permissions option.

Now, set the permissions value to 744.

Mark the “recurse into subdirectories” and “apply to directories only” options.

In a similar way, you will need to change the permission for files in the Uploads directory to 644.

Once these changes are done, go back to the admin area and see if the issue is resolved.

The “File Exceeds The upload_max_filesize Error”

While uploading HD quality images, you may come across this error. Sesolution, thankfully, is pretty easy.

The simplest way to solve this problem is to edit the htaccess file, which you can find in the root folder.

Copy and paste this code in the file.

### Change max file size for file uploads

php_value upload_max_filesize 64M

php_value post_max_size 64M

php_value max_execution_time 300

php_value max_input_time 300

Note: We’d discussed the php.ini method earlier in this guide. That method will work to solve this problem also.

Mixed Content Error

This error could cause your end users to suspect whether the website is safe enough. That’s even more so because with this error in play, browsers won’t show the green padlock that signifies the security of a website.

If you’ve recently installed a TLS/SSL certificate, chances are you’ll experience this error.

The reason – images may be hard coded to use HTTP, which means they’re still loaded over HTTP instead of HTTPS.

Install a plugin to rewrite the old URLs for affected images, and then deactivate it.

Thumbnails appear distorted

When you move to a better WordPress theme, you may face this problem. Herein, you will experience that image thumbnails appear distorted, and hence spoil the look of your website.

Reason: the new theme may be defaulting a higher display resolution for the thumbnails, whereas WordPress only has the previous (lower quality) thumbnail copies.

You need to, hence, regenerate the thumbnails.

We recommend you use a plugin to do this and then simply remove it from your WordPress. The Regenerate Thumbnails plugin is a good option.

It dumbs down the entire process to a few clicks.

WordPress is not sending out emails

Are you not getting emails from WordPress? Are your emails landing in the SPAM folders in your audiences’ mailboxes?

The reason – the WordPress hosting server may not be using the PHP mail function properly.

And even if it’s working properly, chances are the email service provider is either rejecting the emails or marking as spam, because the email doesn’t actually originate from the source it claims to be. This is a common problem for anybody using PHP emailing.

Instead, switch to SMTP (Simple Mail Transfer Protocol). You could use a free service such as MailGun (with 10,000 free emails/month, it’s pretty useful for small WordPress websites).

The White Screen of Death

Here’s a nasty one. Just blankness, nothing else.

It’s most commonly caused because of PHP or database errors. That said, you can try out certain tricks to resolve it quickly.

  1. Empty the browser cache and try again.
  2. Try to remember whether a theme or plugin installation is the last major action you took and whether it could have caused the problem. Undo the steps.
  3. Deactivate all plugins.
  4. Debug the wp-config.php file – to do this, open the file, and look for this code:
define( 'WP_DEBUG', false );

Here, change the false to true and this will enable debugging.

This can further help by revealing the error that’s causing the white screen of death, which makes resolution easier.

  1. Ask your web host whether any web server changes may be causing this.

Connection Timed Out

Again, a very common problem.

We’ve already covered two methods of solving this problem.

  1. The php.ini method
  2. The wp-config.php file edit method

Try out both, and invariably the problem will disappear.

The site ahead contains harmful programs

Did you observe Google showing a warning while attempting to load your website?

The reasons could be:

Your website is affected by a trojan or malware. Or it’s showing advertisements to ads that in turn have a bad reputation.

Or, you installed a plugin from an unverified source.

Go to Google Webmasters Tools and see if you have received intimation related to any specific security issues with your website.

If that’s not the case, you need to hire an expert to identify and resolve the issue.

Once convinced you’ve resolved all issues, use this form to request Google to remove the warning.

We can also clean this up for you and secure your site.  See full details at https://wpfixit.com/product/wordpress-malware-removal-service.

WordPress keeps on logging you out

Maybe you’re not using a URL to access the login page that matches the URL declared in your website’s WordPress settings.

Go to Settings > General.

Make sure the WordPress Address and Site Address are same.

Sidebar is below the content instead of the side

The reason – you’re probably using too many div tags.

Use an HTML validator to find out and correct this.

Also, this could be because of a recent change made to your website’s style.css file. Undo the change and see if the problem is solved.

Locked out of WordPress account

We’re assuming you’ve forgotten your password, and for some reason, the recovery email is not being delivered to you (maybe you forgot the mailbox login too!).

Don’t worry, there’s a backdoor entry you can use.

Reset the password inside the database, by using PhpMyAdmin.

Locate the wp_users table, identify your username from the user_login column. Now, click edit

Next, you will see your hashed password.

Delete it and write the new password. Select MD5 from the drop down to the left of the password field, and save.

You will be able to log in via the new password.

WordPress stuck in maintenance mode

What if you get locked out of your website which is under maintenance (for an upgrade) and all users always get the detestable “we will be back soon” message?

This can happen.

The solution – go to the root directory using FTP and look for a file called .maintenance. Simply delete this file. Problem solved.

Are you sure you want to do this?

This persistent message can irritate you out of your wits.

Reasons could be any of these:

  • Trying to upload a damaged data file
  • A website security issue
  • You’re out of PHP memory
  • The theme/plugins that’s leading to this screen isn’t properly coded

To resolve, you’ll need to ascertain which of the above issues is causing the problem.

We’ve already explained how you can expand PHP memory.

A plugin/theme code related issue is best handled by contacting the original developer.

Also, ascertain your data file isn’t corrupted.

Parse error

This results from a coding error in your theme file.

The error message shows the affected file. So, go to your WordPress directory via FTP, download the file with the code error, correct it (or hire a developer to do that) and replace the original with this corrected file.

RSS Feed error

Is your RSS feed returning an error such as this?

This could because of many reasons – a faulty theme file, a dysfunctional plugin, an XML parsing error, etc.

We recommend you use a plugin to resolve the problem and then deactivate it.

Fix My Feed RSS Repair is a very effective plugin to do this.

WordPress Auto Update is Failing

Auto update takes a lot of stress out of your work, as it takes care of all necessary core, theme, and plugin updates you need.

What if it doesn’t work and returns an error message such as this:

How To Fix WordPress Errors

To resolve this, go to your WordPress directory and navigate to the file under Upgrade folder. Set the file permissions to 777 and you’re done.

How To Fix WordPress Errors

Too many redirects

Here’s the error message:

We explained how it’s important to ensure that the URLs in your settings > general are same.

If this is done, and you still face the error, then roll back the latest changes you did after which the error started showing up.


Now this is, by no means, an exhaustive list. We’ll continue to face problems, and we’ll continue solving them. The next time you see a problem, fret not, and use the tips and tricks we’ve shared. At least now you will know How To Fix WordPress Errors when these most commons ones arise.

The post How To Fix WordPress Errors – 25 Most Common appeared first on WP Fix It.

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