I don’t think anyone would argue that I’ve written a ton of content over the years about how to get traffic to your website. Still, it’s one of the most important skills to learn. Optimizing your website for conversions won’t matter if you don’t have any traffic to begin with. It’s like expecting to sell merchandise when nobody visits your brick-and-mortar store. Once you know how to get traffic to your website, you can optimize your content and pages based on patterns among your target audience. That’s step two. But as they say, you have to walk before you can…
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