SEO Ranking Factors

How do we approach SEO?Seo Word Cloud

We want you to know exactly how we view the Search Engine Optimization of your website. The very best way to present this information to you is to publish a more or less complete list of ranking factors, and present our position on each. In the table below, a poll was taken of 37 top SEO organic specialists, and the average “voted ranking” is presented in the orange column. Our own importance ranking is given in the green column.

The contributors rated each factor on a scale of 1 – 5:
1.0 to 1.9 Does Not Influence Ranking
2.0 to 2.9 Slight Importance
3.0 to 3.9 High Importance
4.0 to 4.9 Exceptional Importance
5.0 to 5.0 Maximum Importance

CATEGORY

RANKING FACTOR DESCRIPTION

VOTED
RANK
OURRANK

OUR NOTES

Keyword Use

 

 

 

 

Keyword Use in Title Tag (Rated #1) 4.9 4.9 Most important tag on page
Keyword Use in Body Text (Rated #8) 3.7 3.7 Absolutely
Relationship of Body Text Content to Keywords 3.4 3.4 Agree
Keyword Use in H1 Tag 3.3 4.0 Necessary
Keyword Use in Domain Name 3.0 3.0 OK, but not required
Keyword Use in Page URL 2.8 2.8 Ditto
Keyword Use in H2, H3, H4 Tags 2.8 3.5 Necessary
Keyword Use in Alt Tags and Image Titles 2.6 3.5 Necessary and easy
Keyword Use in Bold/Strong Tags 2.3 3.0 Necessary and easy
Keyword Use in Meta Description Tag 2.0 3.0 Necessary and easy
Keyword Use in Meta Keywords Tag 1.2 2.0 Somewhat needed
Linking Internal links pointing to the target page (Rated #9) 4.0 4.0 Very Important, Major factor
Link Popularity of Site in Topical Community 3.5 3.5 High Importance
Quality/Relevance of Links to External Sites/Pages 3.5 2.5 Keep outgoing links to a min.
Topical Relevance of Inbound Links to Site (Rated #6) 3.9 3.9 Major factor
Link Popularity of Site in Topical Community #7 3.9 3.9 Similar to Relevance
Rate of New Inbound Links to Site (Rated #10) 3.5 3.5 Should be growing
Relevance of Site’s Primary Subject Matter to Search 3.1 4.0 Relevance of topic/search
Anchor Text of Inbound Link (Rated #2) 4.4 4.6 Exceptional Importance
Global Link Popularity of Linking Site 3.6 3.6 High Importance
Topical Relationship of Linking Page 3.5 3.5 High Importance
Age of Link 3.2 3.2 High Importance
Topical Relationship of Linking Site 3.1 3.1 High Importance
Text Surrounding the Link 3.1 3.1 High Importance
Domain Extension of Linking Site 2.5 2.5 Moderate Importance
Global Link Popularity of Site (Rated #3) 4.4 4.6 Exceptional Importance
PageRank of Linking Page 2.4 2.4 Moderate Importance
Misc. Factors Historical Performance of Site 2.8 2.8 Moderate Importance
Manual Authority/Weight Given to Site by Google 2.6 2.6 Moderate Importance
Rate of New Pages Added to Site 2.5 2.5 Moderate Importance
The amount & frequency of new, spiderable documents 2.5 2.5 Moderate Importance
The frequency of searches for the domain name or the co. 2.0 2.0 Moderate Importance
Age of Site (Rated #4) 4.1 4.3 High Importance
Amount of Indexable Text Content 3.2 4.0 High Importance
Quality of the Document Content 3.0 3.0 High Importance
Frequency of Updates to Page 2.4 2.4 Moderate Importance
Number of Trailing Slashes 1.9 1.9 Slight Importance
Accuracy of Spelling & Grammar 1.8 1.8 Slight Importance
HTML Validation of Document 1.4 1.4 Slight Importance
Negative
Factors
Server is Often Inaccessible to Bots 3.8 3.8 High Importance
Content Very Similar or Duplicate Content 3.6 3.6 High Importance
Outbound Links to Low Quality/Spam Sites 3.6 4.0 High Importance
Duplicate Title/Meta Tags on Many Pages 3.3 3.5 High Importance
Overuse of Targeted Keywords 3.3 3.3
Participation in Link Schemes or Actively Selling Links 3.3 4.0 High Importance
Very Slow Server Response Times 2.8 2.8 Moderate Importance
Inbound Links from Spam Sites 2.1 2.1 Moderate Importance
Low Levels of Visitors to the Site 2.1 2.1 Moderate Importance

Top 10 Positive Factors

1.  Keyword Use in Title Tag

2.  Regular, broad-spectrum of Social Media Activity

3.  Global Link Popularity of Site

4.  Age of Site

5.  Relevance of Site’s Primary Subject Matter to Search

6.  Topical Relevance of Inbound Links

7.  Link Popularity of Site in Topic

8.  Keyword Use in Body Text

9.  Internal links pointing to the target page

10. Rate of New Inbound Links to Site

 

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