One of the best ways to learn email marketing is to follow an online course. A good email marketing course will help you understand how to use email marketing as the medium to engage with your customers or readers, build a community around your brand, and increase your sales.
We did our research and in this post, you’ll find the best email marketing courses available online.
The courses cover a wide range of topics related to email marketing and are suitable for beginners and experienced marketers. The list includes both paid and free email marketing courses.
Who should follow an email marketing course?
In a digital world that seems to emphasize social media as a core strategy, it’s essential to remember that email marketing is just as important. While a platform like social media has uncontrollable aspects, like algorithms, your email marketing platform gives you more ownership and control of its deliverability.
If you are a digital marketing professional, knowing the best practices for email marketing is crucial in helping your clients plan their strategies.
It is also important to complete one or more of these courses if you are a business owner looking to begin building your email list of prospective clients and customers.
Why are these the best online courses in email marketing?
When we research and compile a list of online courses, we look for ones provided by reputable and credible companies. We also find ones that are diverse in content so that there is an option for all levels. We look for courses that provide actionable steps that are easy to implement.
We also know the value of certification, so each of these email marketing courses, whether paid or free, all offer certification upon completion.
Is an email marketing certification worth it?
Your time and money are valuable. So is getting email marketing training worth it?
There are a few reasons why you should choose this path. These email marketing certification courses can help you learn email marketing fast so that you can implement the different strategies into your business right away. You can learn how to use email marketing as a sales channel which affects your business’ bottom line.
And if you’re a digital marketing professional, obtaining a certification shows potential employers or clients that you are dedicated, knowledgeable, and qualified.
Top 10 Email Marketing Online Courses
These are the best email marketing courses you can pursue and get certified online.
Email Marketing Course (Reliablesoft Academy)
Mailchimp Email Marketing Course (Udemy)
Email Marketing Certification Course (Hubspot)
Email Strategy and Optimization Course (LinkedIn Learning)
Email Marketing Basics (Google Digital Garage)
Email Marketing Free Course (YourPrimer)
Email Marketing Master Class for Beginners (Wishpond)
Email Marketing Essentials (SkillShare)
Advanced Email Marketing Certification Training (SimpliLearn)
Email List Building Blueprint Course (Aweber)
1. Email Marketing Course (Reliablesoft Academy)
Reliablesoft Academy Online Courses
We added the Reliablesoft email marketing course as the first program in the list because it is a course for beginners in email marketing.
The course starts from the beginning and explains what email marketing is, why it’s an important digital marketing channel and shows you how to get started with the most critical email marketing tasks.
By the end of this course, you’ll know:
How to create an email list
Proven techniques you can use to grow your email list fast
Tips to increase engagement with your emails
How to get started with email marketing automation
Cost-effective email marketing tools you can use
How to reduce your costs as your list gets bigger
Why enroll in this course?
You should enroll in this course if you know nothing about email marketing and want to learn what is it and it works.
You should also consider this course if you want actionable tips and advice on how to perform the most critical email marketing tasks like building an email list, increasing your email open rate, and email automation.
This course comes as part of the Digital Marketing Course Bundle which includes seven more courses that cover all areas of Digital Marketing. This will give you the opportunity to learn how email marketing can work in conjunction with other channels as a part of a unified digital marketing strategy.
Upon completion of the course bundle, you’ll also get a digital marketing certification to add your profile and CV.
You can register for this course risk-free as it comes with a 60-day unconditional money-back guarantee.
Course Name: Email Marketing Course
Vendor: Reliablesoft Digital Marketing Academy
Type: Online Training
Cost: $87
Duration: Self-paced learning
Level: Beginner / Intermediate
Certification: Digital Marketing Certification
2. Mailchimp Email Marketing Course (Udemy)
Udemy Online Courses
Mailchimp became a popular email marketing platform because it offers a free plan for up to 2,000 contacts and integrates with pretty much any other online business platforms on the market. It’s easy to use and gets the job done if you are just getting started with building your email list.
What makes this email marketing course unique is that it focuses on the Mailchimp platform so that you can hit the ground running when using this platform.
Why enroll in this course?
If you’re just getting started with email marketing for your business and you’ve decided to use Mailchimp as your platform, this is the right course for you.
There are 4.5 hours of video content in this course and modules that include topics like:
Email Marketing Introduction & Basics
Mailchimp Set up, Management, & Audience Organization
Tutorials on Mailchimp Features
Mailchimp Integrations
Best Subject Lines
Email Marketing Analytics
Resources, Updates, FAQs, & Bonus Material
Because this course isn’t a general email marketing course but, rather, does a deep dive into a specific platform, the $49.99 price tag is justified.
One of the best features of Udemy is its 30-day money-back guarantee. So if the course is not what you were expecting or you’re not satisfied with it, you can get a refund.
There is also a Certification of Completion PDF at the end of the resources section that can be downloaded with no exam required.
Course Name: Mailchimp Email Marketing Course
Vendor: Udemy by Course Envy
Type: Online
Cost: $49.99
Duration: 4.5 hours
Level: Beginner
Certification: Yes
3. Email Marketing Certification Course (Hubspot)
Hubspot Academy Courses
As a company that exists to help businesses grow using their CRM, marketing, and customer service tools, the Hubspot Academy is a trusted learning platform for online business.
There are a total of 9 lessons, 28 videos, 9 quizzes, and just over 3 hours of content in this course. It’s a great way to get a free email marketing certification from a reliable source.
Why enroll in this course?
In this course, you will learn email marketing strategies that will help you grow your business. It teaches the fundamentals of email marketing which makes it a good fit for you if you’re a beginner.
The lessons in this online course are:
Understanding Email Marketing
Creating a Contact Management and Segmentation Strategy
Sending the Right Email
Creating a High-Performing Email
Understanding Email Deliverability
Outlining the Design of Your Marketing Emails
Analyzing Your Marketing Emails
Testing Your Marketing Emails
Developing Relationships With Lead Nurturing
When you’ve completed the course and passed the exam, you can view your free certification, download a printable copy, embed the certification badge onto your website, or add it to your LinkedIn or Upwork profile.
This makes it a great course for those who are digital marketing professionals.
Course Name: Email Marketing Course
Vendor: Hubspot Academy
Type: Online
Cost: Free
Duration: 3 hours
Level: Beginner
Certification: Yes, with Exam
4. Email Strategy and Optimization Course (LinkedIn Learning)
LinkedIn Learning Courses
This particular LinkedIn Learning course was recently released, so you can definitely count on it having current email marketing best practices.
Why enroll in this course?
LinkedIn Learning has a membership style learning library where paying $29.99 per month (or $240 annually) gives you access to this course along with hundreds of other online courses.
However, if you’re looking to purchase just this course, you can do that for a one-time fee of $49.99.
This email marketing strategy and optimization course are for those who already have basic knowledge of the topic and are looking for more advanced strategies.
The topics in this course are:
Discover the Power of Email Marketing
Fit Email Into Any Marketing Plan
Identify All Types of Emails
Optimize Everything
Monitor and Revising
This course does offer an email marketing certification upon completion and because this is a LinkedIn platform, it’s simple to add the badge to your profile if you are a digital marketing professional.
There are 19 videos in this course and 1 hour of content. With a 30-day money-back guarantee, this LinkedIn Learning course is worth the investment, especially if you choose the monthly membership route.
Course Name: Email Strategy and Optimization Course
Vendor: LinkedIn Learning
Type: Online
Cost: $49.99 or $29.99/monthly membership
Duration: 1 hour
Level: Intermediate
Certification: Yes
5. Email Marketing Basics (Google Digital Garage)
Google Digital Garage Online Training
Google Digital Garage is an online course library all about digital marketing and more. And although this course is one section in a larger course, it deserved a space on this list because it still has 30 minutes of concise and valuable email marketing tips.
Why enroll in this course?
As part of the ‘Promote a Business with Online Advertising’ course, you will not only have access to this email marketing basics section but to the rest of the course which has 3 hours of content including topics like display advertising, advertising on other websites, Google ads and more.
The modules included in the Email Marketing Basics section are:
Email Marketing Basics
Email Marketing Options
Crafting Great Marketing Emails
Managing Successful Email Campaigns
Measuring Success in Email Marketing
Registering for Google Digital Garage courses is as easy as logging into your Google account. This course is easy to navigate with each module consisting of one short video (along with the transcript if you would rather read) and a “Check Your Knowledge” question.
There is no certification for this course, but there is a quiz at the end of the course to be sure you retained the information and are ready to implement your new skillset.
Course Name: Email Marketing Basics (Promote a Business with Online Advertising)
Vendor: Google Digital Garage
Type: Online
Cost: Free
Duration: 30 minutes (3 hours for full course)
Level: Beginner
Certification: No
6. Email Marketing Free Course (YourPrimer)
Google Primer Online Courses
YourPrimer is a Google-owned platform with a very large library of online courses. You can only access these free courses through the Google Primer App on your Apple or Android device.
I went ahead and downloaded the app to get a feel of the user experience, and it is a very user-friendly app and a great way to keep your professional growth right in your pocket.
Why enroll in this course?
Other than downloading the app and logging in with your Google account, there is actually no enrollment process. Once you are in the app you will have access to the entire library of online courses.
In this particular email marketing training you will learn:
Why a Business Email Address is Good for Business
Keep Customers Interesting with Email Marketing
Get to the Point: Tips for Crafting Effective Emails
The Non-Spammy Way to Build an Email List
Make Email Marketing Your Secret Weapon
Build Your Email Marketing A-Team
Get Your Emails in Shape with Multivariate Testing
Reach Customers, Not Spam Filters
Although this course does not offer certification, it’s an excellent way to gain valuable knowledge on growing your business in many different areas. If you are an entrepreneur building your business from the ground up or an online service provider, going through the steps to have this app on your phone is well worth the effort.
These courses do not have video content but were very quick and actionable. And after I went through this email marketing course, it suggested 5 other more advanced email marketing courses to move onto if necessary.
Course Name: Email Marketing Free Course
Vendor: YourPrimer
Type: Online
Cost: Free
Duration: 35 minutes (no video)
Level: Beginner
Certification: No
7. Email Marketing Masterclass for Beginners (Wishpond)
Wishpond Email Marketing Training
Wishpond is a simple website that is easy to navigate and doesn’t have an overwhelming amount of information. They simply exist so that professionals can have access to free online marketing education.
Why enroll in this course?
This email marketing masterclass is a quick 30-minute course taught by a Wishpond digital marketing expert. It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.
The course covers the following topics:
Email Campaigns
Common Email Marketing Mistakes
How to Create an Email Marketing Funnel
Growing Your Email List
A/B Testing Your Campaigns
Enrolling in this masterclass is as simple as creating a Wishpond account. The platform offers many other courses as well as access to user guides like “How to Create a Landing Page” or “Marketing Automation.”
This course is for you if you are looking to gain more knowledge on growing your business online on a budget.
Course Name: Email Marketing Masterclass for Beginners
Vendor: Wishpond
Type: Online
Cost: Free
Duration: 30 minutes
Level: Beginner
Certification: No
8. Email Marketing Essentials (SkillShare)
Skillshare Online Courses
SkillShare is always a great option when it comes to online courses, and searching for a great email marketing course is no exception. This course is not focused on an overview of email marketing, but rather, dives into writing effective emails.
Why enroll in this course?
If you already have your list growing and are now wondering what to write, then this course is a great way to learn the details of writing emails that make an impact.
Here are the modules that are included in this course:
Introduction
Your Product
Core Principles
Voice and Tone
Written Elements of Email
What to Write
Core Types of Emails
Editing Tips
Final Thoughts
This course is only 30 minutes long, so it’s a good addition to other courses that you may have taken on this subject matter already. This class is free but does not offer an email marketing certification, so again, it’s another course that works for professionals learning to grow and scale their own business.
In order to gain access, you do have to create a SkillShare account, but you don’t have to upgrade to get premium access. While you’re there on the platform, you can search for other free courses to uplevel your digital marketing skills.
Course Name: Email Marketing Essentials: Writing Effective Email
Vendor: SkillShare
Type: Online
Cost: Free
Duration: 28 minutes
Level: Beginner
Certification: No
9. Advanced Email Marketing Certification Training (SimpliLearn)
SimpliLearn Online Courses
SimpliLearn is one of the top leaders in online boot camps and certifications. They offer courses, boot camps, certifications, and they even partner with world-renowned universities to offer postgraduate programs.
Why enroll in this course?
The Email Marketing Certification Training will help you learn tools and strategies that will help you reach your email and digital marketing skills.
The lessons in this course include:
Introduction to Advanced Email Marketing
Write Better Subject Lines
Develop Emails that Drive Results
Optimize Your Email Content
List Management Strategies
Automating Your Emails
Create Optimal Landing Pages
Create an Email Campaign Checklist
GDPR for Digital Marketers
This course is ideal for you if you already know email marketing technology and platforms but are looking for advanced strategies to implement into your business.
With this course being $499, it is a bit of an investment, but it’s robust content, actionable steps, project assignments, exam, and certification is worth exploring to see if it’s right for you.
To receive the certification for this course you must complete 85% of the course, complete a simulation test with a passing score of 60%, and complete 3 projects.
One thing to know when you go check it out is that you are not able to purchase the course on their site. You are prompted to send in your contact information so that you can talk to a SimpliLearn expert.
Course Name: Advanced Email Marketing Certification Training
Vendor: SimpliLearn
Type: Online
Cost:$499
Duration: 20-25 hours
Level: Advanced
Certification: Yes
10. Email List Building Blueprint Course (Aweber)
Aweber Email Marketing Course
Aweber is a well-known email marketing software service, so when it comes to the topic of email marketing, their online courses are credible and reliable.
This course in particular focuses on the first step of the email marketing funnel which is list building strategies.
Why enroll in this course?
Out of the email marketing courses on our list, this is the only one that concentrates on the list building aspect of email marketing. It will benefit you to add it to your list of courses to explore.
Whether you are building your own list or looking to get more information on list building for your clients as a digital marketing professional, learning these list building techniques is worth the 60 minutes of free course content.
The lessons include:
Audience research and picking the right topic for your lead magnet
Choosing a format for your lead magnet
The start-to-finish plan for creating your lead magnet
Selecting your sign up form
Sign up form tools that work for you
Copywriting and design strategies to make your sign up form convert
Registering is simple with just inputting your name and email in exchange for the course content. Included in the course are 6 video lessons, worksheets, simple homework, lesson resources, and easily digestible education.
This course does not offer certification, but it’s free and simple registration process along with its unique material make the time investment well worth it.
Course Name: Email List Building Course
Vendor: Aweber
Type: Online
Cost: Free
Duration: 1 hour
Level: Beginner
Certification: No
Key Learnings
Email really is one of the best ways to connect and build relationships with your current and potential customers. It’s a platform that you own and isn’t dictated by algorithms or other social media rules.
Having a strategy to build your list, increasing your open rates with great subject lines, and engaging your audience with thoughtful and valuable email content are all crucial pieces to the email marketing puzzle.
As we’ve said before, online courses are the fastest way to increase your knowledge in the digital space.
Learning more about email marketing is no exception. In this list of the best email marketing courses and certifications, you are sure to find the one (or more) that is the perfect fit for your needs.
The post The 10 Best Email Marketing Courses & Certifications (Free & Paid) appeared first on reliablesoft.net.