Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at least a handful of times. That’s because while it used to be a fairly niche technique used by only the most tech-savvy site owners, it’s now considered a standard marketing practice. As consumers spend an increasing amount of time online, having a strong digital presence is essential for any business to succeed — and SEO a cornerstone in accomplishing this goal. But what is SEO and how it works? How can you use it to…
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